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MIL Quarter1 Lesson1 To 2 Lecture Notes

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35 views2 pages

MIL Quarter1 Lesson1 To 2 Lecture Notes

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mewappleby000
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Grade 12

Media and Information Literacy


ADM – DepEd – BLR
Quarter 1

Introduction to Media and Information Literacy

Lesson 1: The Role of Media in the Communication Process

COMMUNICATION:
• the exchange of information and the expression of feeling that can result in understanding
(http://dictionary.cambridge.org)
• the act or process of using words, sounds, signs, or behaviors to express or exchange information or to
express your ideas, thoughts, feelings, etc., to someone else
(http://www.merriam-webster.com)

TWO BASIC TYPES OF COMMUNICATIONS


VERBAL COMMUNICATION NON-VERBAL COMMUNICATION
• Oral • Signs • Gestures
• Written • Symbols • body language
• Colors • facial expressions

The Communication Process through Models


TRANSMISSION MODELS RECEPTION MODEL
1. HAROLD LASSWELL’S COMMUNICATION MODEL 1. Berlo’s SMCR Model of Communication (1960)
2. SHANNON AND WEAVER’S COMMUNICATION 2. Osgood- Schramm Model Of Communication (1954)
MODEL

The Important Elements of Communication


1. the sender or communicator (the person who initiates a message)
2. the receiver or interpreter (the person to whom a message is directed)
3. the message (the verbal and/or nonverbal content that must be encoded by the sender and decoded by the
receiver)
4. the channel (the medium by which the message is delivered and received)
5. the context (the setting and situation in which communication takes place)
6. noise/interference (anything that interferes with the accurate expression or reception of a message)
7. feedback (a response from the receiver indicating whether a message has been received in its intended
form)

Forms of Communication
Communication may come in different forms. These forms may vary and differ in terms of participants, channels
used, and contexts. The following are the five main forms of communication:
1. Intrapersonal Communication It is a form of communication with oneself using internal vocalization or
reflective thinking (Communication in the Real World, 2010). We exercise intrapersonal communication
more often than we consciously remember. We do it every time we quietly decide on what to, when we
contemplate on what decisions to make, or even make observations or formulate opinions about the things
around us which we keep to ourselves.
2. Interpersonal Communication Interpersonal communication is a form of communication between two
different people who may or may not have a direct relationship with each other but are mutually and
actively part of the communication process. Interpersonal communication can be planned or unplanned, but
since it is interactive, it is usually more structured and influenced by social expectations (Communication in
the Real World, 2010).
3. Group Communication It is a type of communication between three or more people interacting to achieve a
specific objective or certain goal. This form of communication happens often during team-based tasks mostly
done in school works or organizational endeavors.
4. Public Communication This is a sender-focused form of communication in which one person is typically
responsible for conveying information to an audience. This form is usually seen during campaigns, speeches,
or other public speaking events. Among the other forms of communication discussed so far, this is the most
formal, intentional, and goal-oriented type.
5. Mass Communication Public communication becomes mass communication when it is transmitted to many
people through print or electronic media. In the past, print media such as newspapers and magazines and
broadcast media like TV and radio have been the most used channels for mass communication. However, in
the advent of technology, mass communication has slowly and strategically shifted its medium to the
internet world through websites and social media.

Media and Information plays a vital role in our lives.


1. It makes the world a smaller place
2. It makes communication convenient
3. It shapes public opinion
Media and Information Literacy includes all types of information resources: Oral, Print, Digital

Lesson 2: Media Literacy, Information Literacy, and Technology Literacy

Media and Information Literacy (MIL) is a COMPOSITE CONCEPT


MIL constitutes a composite set of knowledge, skills, attitudes, competencies and practices that allow effectively
access, analyze, critically evaluate, interpret, use, create and disseminate information and media products with the
use of existing means and tools on a creative, legal and ethical basis.

Three distinguished dimensions of media and information literacy: Media literacy, Information literacy, Technology
(digital) literacy

 Literacy is the ability to identify, understand, interpret, create, communicate and compute using printed and
written materials associated with varying contexts.
 Media is the physical objects used to communicate with, or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate messages.
 Information is a broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
 Media Literacy The ability to read, analyze, evaluate and produce communication in a variety of media
forms.
 Information Literacy The ability to recognize when information is needed and to locate, evaluate, effectively
use and communicate information in its various formats.
 Technology (Digital) Literacy The ability to use digital technology, communication tools or networks to
locate, evaluate, use, and create information.
 Media and Information Literacy refers to the essential competencies (knowledge, skills and attitude) that
allow citizens to engage with media and other information providers effectively and develop critical thinking
and life-long learning skills for socializing and becoming active citizens.

Key Concepts of MIL


1. All media messages are constructed
2. Audiences negotiate meaning
3. Media messages have commercial implications
4. Media messages have social and political implications
5. Each medium has a unique aesthetic form
Benefits of Media and Information Literacy
1. It teaches you how to verify information and acknowledge others’ perspectives.
2. It encourages audiences to think critically.
3. It promotes responsible information sharing and dissemination.
4. It helps you identify and understand the media’s role in our culture.
5. It teaches you to think and decide objectively, factually, and reasonably.
6. It encourages you to actively participate in public affairs as a citizen.
7. It teaches you to create your own content responsibly
8. It makes you better appreciate media products

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