Script

Slide 1: Title Slide

Good day everyone! Thank you for being here today. My name is Herman, and I’ll be
presenting the Business Solution Assessment for our Basic Web Design Project. This
assessment outlines the need for redesigning our website, the business
opportunities it presents, and our recommendations. Let’s begin.

Slide 2: Overview
Here’s an overview of what we’ll be discussing today. First, I’ll give a brief Executive
Summary to provide context. We’ll then dive into the business opportunity, which
includes the background, drivers, and goals for the project. We’ll outline the scope,
including what’s in and out of scope, and cover key business considerations such as
assumptions, constraints, and risks. Finally, we’ll walk through the solution options
and the recommended approach for the project, along with the ROI, testing
strategy, and implementation plan.

Slide 3: Executive Summary

Our current website is outdated and lacks mobile responsiveness and user-friendly
navigation, which has led to a decline in user engagement and conversion rates.
The goal of this project is to develop a modern, responsive website that improves
user experience, enhances SEO performance, and integrates a content
management system, or CMS. The total estimated cost is $15,000, and the project
is expected to take two months to complete. The key benefits include a 20%
increase in website traffic, improved search engine rankings, and increased
operational efficiency with the CMS.

Slide 4: Title “Business Opportunity”

With more customers accessing our site via mobile devices and competitors offering
better digital experiences, it's clear we need to act. This project presents an
opportunity to redesign the website, improving user experience, driving more
traffic, and positioning us for future growth, including potential e-commerce
features.

Slide 5: Contents “Business Opportunity”

Our current website has not evolved with the company’s growth. It is no longer
sufficient for today’s digital landscape, as it lacks modern functionality such as
mobile responsiveness and easy navigation. This creates frustration for our users
and ultimately impacts conversion rates. The key business drivers for this project
include increased mobile usage by our customers, competitive pressure from
companies with better online experiences, and a need to address customer
complaints about our website. The opportunity here is to redesign our site to
improve user engagement, provide a seamless experience, and prepare for future
functionality like e-commerce.

Slide 6: Title Business Goals and Objectives

Setting clear business goals and objectives is essential to ensure that this project
stays focused and measurable. Goals give us a high-level vision of what we want to
achieve, while objectives break that vision down into specific, actionable steps. By
defining these upfront, we can track our progress, measure success, and ensure
that the website redesign delivers real business value.

Slide 7: Goals
The primary business goal for this project is to significantly enhance user
engagement through a modern, responsive website that meets the expectations of
today’s customers. By improving navigation, accessibility, and overall user
experience, we aim to increase the time users spend on the site, boost interactions,
and ultimately drive more conversions. This goal is aligned with our broader
strategic vision of improving our digital presence and ensuring the website is
scalable for future growth, such as adding e-commerce capabilities down the line.

Slide 8: Objectives
Our business objectives for this project are clear and measurable. First, we aim to
launch the new website within a three-month timeframe, ensuring it is fully
responsive and optimized for both mobile and desktop users. Second, we plan to
increase website traffic by 20% within six months of launch, driven by improved
SEO and user experience. Lastly, we expect a 15% increase in conversion rates, as
the new design will provide a more intuitive and engaging customer journey. These
objectives will help us track progress and ensure that the project delivers tangible
business results.

Slide 9: Scope
The scope of this project defines what is included and excluded to ensure we stay
focused and efficient. We’ll be covering essential elements like a responsive website
design, SEO optimization, and a content management system. However, advanced
features like e-commerce and backend integrations are outside the scope for this
phase, keeping the project within budget and on schedule.

Slide 10: Content: Scopes

The scope of this project includes designing and developing a fully responsive
website that functions seamlessly on both mobile and desktop devices. We’ll
integrate a content management system (CMS), enabling the marketing team
to update content without relying on IT. The project also covers SEO optimization
to improve visibility and basic analytics to track user behavior. However, e-
commerce functionality, CRM integration, and advanced analytics are
outside the scope for this phase, keeping the project within budget and focused on
immediate needs.

Slide 11: Title Business Considerations

Next, let’s discuss the key business considerations that will influence the success of
this project. Understanding the assumptions, constraints, and risks involved is
crucial for effective planning and execution. These factors will shape how we
approach the project and help us anticipate potential challenges. We need to ensure
that our assumptions hold true, manage any limitations, and proactively address
risks to keep the project on track and within budget.

Slide 12: Business Considerations

During the business analysis phase, we made a few assumptions. First, we are
assuming that the marketing team will deliver the required content on time. We also
assume that all necessary tools, including the CMS, will be readily available. In
terms of constraints, the most significant ones are the budget, which is capped at
$20,000, and the project timeline, which must be completed within three months.
There are also some constraints around our IT resources, which may limit post-
launch support. The risks we’ve identified include potential delays in content
delivery, which could impact the timeline, the possibility of exceeding the budget,
and compatibility issues with older web browsers.

Slide 13: Title Solution Aternatives

We explored two solution alternatives for the website redesign, each with different
costs, timelines, and features. Let’s briefly compare these options to determine the
best fit for our needs and project goals.

Slide 14: Alternative 1

Our first option, and the recommended solution, is the Basic Web Design. This
alternative focuses on delivering a modern, responsive website that meets our
immediate needs, including improved user experience, search engine optimization,
and a content management system (CMS) for easy updates by the marketing team.
The estimated cost for this solution is $15,000, and it can be completed in two
months. This option is cost-effective, scalable for future enhancements, and
provides immediate value by addressing current user engagement issues.

Slide 15: Alternative 2

Our second option is the Advanced Web Design. This alternative includes all the
features of the basic design, but with added functionalities such as e-commerce
capabilities and advanced analytics. While this would future-proof our website and
provide more features, it comes at a higher cost—estimated at $25,000—and a
longer timeline of four months. Given our current priorities and budget constraints,
this option exceeds both our budget and immediate needs, which is why it’s not
recommended for this phase.

Slide 16: Final Recommendation

Let’s jump with our recommendation

Slide 17: Recommendation Approach

Our recommendation is to proceed with the basic web design option. This solution
meets our immediate needs, with an estimated cost of $15,000 and a timeline of
two months. The CMS will allow our marketing team to update content
independently, reducing reliance on IT. We anticipate a 20% increase in traffic and a
15% improvement in conversions, which will generate a significant return on
investment. This option also provides the flexibility to scale the website as our
needs evolve, including the future addition of e-commerce functionality.

Slide 18: Cost Breakdown

Let’s take a look at the cost breakdown for this project. The majority of the budget—
$12,000—is allocated to the design and development of the website, which
includes front-end and back-end work as well as ensuring responsiveness. Another
$2,000 is allocated for the setup of the content management system, allowing the
marketing team to independently manage the website content. We’ve also set aside
$1,000 for SEO optimization to improve our search engine rankings. Finally, there’s
an annual maintenance cost of $2,000 to cover ongoing support and updates after
the website is live. In total, the estimated cost for this project is $15,000.

Slide 19: Timeline Breakdown

Now, moving on to the project timeline. The design phase is expected to take 2
weeks, during which we’ll focus on wireframes and gathering requirements. This
will be followed by the development phase, which will last 4 weeks as we build
the website, integrate the CMS, and ensure responsiveness. After development, the
content population phase will take another 2 weeks, on this phase the
marketing team will add and organize content. The testing phase will take 2
weeks to ensure everything works as expected, including functional, cross-browser,
and user acceptance testing. Finally, the launch and deployment will take 1
week, bringing us to a total project duration of 2 months.
Slide 20: Benefits
Now, let’s discuss the projected benefits of the website redesign. The website
redesign is expected to deliver several key benefits. First, a 20% increase in
traffic, thanks to improved SEO and user experience. We also anticipate a 15%
improvement in conversion rates, as the new design makes it easier for visitors
to engage. Finally, a 30% boost in operational efficiency will come from the
CMS, allowing the marketing team to manage content without relying on IT. These
benefits will drive engagement, conversions, and efficiency

Slide 21: ROI

We expect a 200% ROI within the first year after launch. This is based on a
projected 20% increase in traffic and a 15% boost in conversion rates, driven
by improved user experience and SEO. With a project cost of $15,000, the return
far outweighs the investment, making this redesign financially viable and beneficial
for long-term business growth.

Slide 22: Test Strategy

Ok! Moving on to Test Strategy, Our test strategy ensures the website meets all
requirements. First, we’ll conduct Functional Testing to verify all features work
properly. Then, User Acceptance Testing (UAT) will gather feedback from the
marketing and IT teams to ensure the site meets business goals. We’ll also do
Cross-Browser and Device Testing to ensure consistency across platforms.
Performance Testing will simulate high traffic to check site responsiveness, while
Security Testing will identify vulnerabilities and protect user data. Finally, SEO
Testing will optimize the site for search engines to boost rankings and visibility.By
implementing this comprehensive test strategy, we aim to mitigate risks, enhance
security, and confirm that our new website delivers the functionality, performance,
and visibility we expect. This will ensure a high-quality user experience while also
boosting our presence in search engine rankings.

Slide 23: Implementation Plan

Our implementation plan starts with the Design Phase, lasting two weeks, to
gather requirements and finalize mockups. The Development Phase will take four
weeks to build the website and integrate the CMS. Next, the Content Population
Phase, lasting two weeks, will allow the marketing team to add content. We’ll then
conduct a two-week Testing Phase to ensure functionality and performance.
Finally, the Launch and Deployment will take one week, followed by ongoing
maintenance by the IT and marketing teams.

Slide 24: Closing

Thank you for your attention. That concludes our presentation. If you have any
questions, please don't hesitate to ask. You can also reach me at
[email protected] for any further questions or suggestions.