Business Plan SPCC Final Compress
Business Plan SPCC Final Compress
CHAPTER I
EXECUTIVE SUMMARY
A. OBJECTIVES
NATURE OF BUSINESS
Our business proposal is setting up a healthy veggie tuna patty sold in a small
shop. The store will be located at OK Plaza near Victory Liner Compound, Rizal Ave
SERVICE DESCRIPTION
Patties for Every Juan is a store that serves healthy patty which our main focus
is. It can either be sold raw or cooked partnered with buns or rice. It will also become
the source of diet food to those who are health conscious and vegetarians.
Patties in a store when it comes to management and financial viability. The purpose
of this business is to cater and satisfies every Filipinos craving in a healthy way.
Penetrate the vegetable patty despite of the stiff competition among leading
incorporations and companies and to introduce the new innovative variance of patty
that is appropriate to the health conscious and vegetarians. In fact, this kind of
healthy food is always looked forward to by everyone. Nowadays, some products are
not believable. In the Philippines, a healthy and energizing food is what we all need
This topic was chosen by the entrepreneurs because the study will give a hint
and benefit to all of the people especially to those who are health conscious,
vegetarian and senior citizens. The researchers used a small store to easily serve and
sell products to the customers; it may give them benefits like not taking a long ride or
walk just to have some healthy food because the other branches of the store will be
constructed in a place where people usually hang out or visit. Burger is a common
street food in many parts of the Philippines in which a patty is a must. In the
Philippines, having a burger as a snack partnered with a soft drink or cold beverages
B. MISSION
2. To provide unique and creative Filipino product with the best quality and
4. To bring our products closer to our customers with the help of our store
and to continuously create awareness, interest, and desire for our products
CHAPTER II
COMPANY SUMMARY
A. COMPANY HISTORY
Rachelle Ann Palo, KC Mhae U. Sanchez, Kyla Bianca C. Tadeo, John Kharl
Mandap, and Clark Vincent L. Mendez way back August 2019 Patties for Every Juan
is the newest patty manufacturer in Caloocan City. The shop is initially located at OK
Plaza besides 7/11 convenience store near Victory Liner Compound, Rizal Ave Ext,
The veggie tuna patty was innovated not only for the millennials but also for
senior citizens of this generation especially those who are health conscious, diet
people and vegetarians. It was made for everyone so that customers would happily
eat without being conscious on their food about gaining weight and carbohydrates
thus it will benefit such vitamins and minerals from the vegetables that the patty
contains.
COMPANY LOGO
The toque represents the traditional headgear for the cooks of Patties for
Every Juan which is patties and Salakot to represent the Filipinos in the Philippines.
SYSTEMS PLUS COMPUTER COLLEGE 4
SENIOR HIGH SCHOOL
B. COMPANY LOCATION
establish in Caloocan City Metro Manila where in this place has a trace of many
Victory Liner Compound, Rizal Ave Ext, Caloocan, 1400 Metro Manila
CHAPTER III
A. BRAND NAME
The name of the company came from the highly popular Spanish cognate of
John (Juan) which means God is Gracious. The business was a Filipino Style Veggie
Patty shop. With our main product Veggie Tuna Patty graced with vegetables full of
nutrients and suitable for everyone, we came up with our business name which is
with the tagline because patties nowadays are high on carbohydrates and calories. We
wanted to provide healthy and nutritious patties that are suitable for everyone
whether it is a child or senior citizen and especially the diet people and vegetarians.
B. QUALITY
It is healthier and tastier than ever which will follow the guidelines of
C. PRODUCT LINE
Veggie
SYSTEMS PLUS COMPUTER COLLEGE 6
SENIOR HIGH SCHOOL
Tuna
Patty
•
Pork
Patty
•
Beef
Patty
•
Chicke
n Patty
One study of healthy volunteers showed that 5 days of consuming veggie tuna
patty wrapped in a lettuce leaf instead of loaf bread can help lose some weight.
Controls Appetite
Protein – is a filling nutrient that slows the emptying of food in the stomach
and keeps you from being hungry again after your meal
Fiber – can help you feel fuller and aid in weight control.
Variance of patty and processed meat but still it has the same content as the
Pork Patty
Beef Patty
Chicken Patty
E. PACKAGING
The packaging of the raw product itself is designed to protect the product from
spoilage and provide hygiene. The packaging of the 4pcs set of patties contains a free
plate which is made of recyclable plastics good to reuse after buying the product.
The secondary packaging will let cover the primary packaging as well as it has
The packaging will use a paper bowl as an eco-friendly item and will attach a
The packaging will use a paper bag as an eco-friendly item and will attach a
F. PRICE LIST
Raw Meat
Veggie Tuna Patty (10pcs) P 100. 00
Net Weight: 380g
Veggie Tuna Patty ( 6 pcs) P60.00
Net weight: 228g
Beef Patty ( 10 pcs) P 70.00
Net Weight: 380g
Beef Patty (6pcs) P 42. 00
Net Weight: 228g
Pork Patty ( 10 pcs) P70.00
Net weight: 380g
Pork Patty ( 6 pcs) P 42.00
SYSTEMS PLUS COMPUTER COLLEGE 10
SENIOR HIGH SCHOOL
Cooked Meat
Veggie Tuna Patty P30.00
Beef Patty P25.00
Pork Patty P25.00
Chicken Patty P25.00
Future Products: in the future plan we will incorporate patties to the different
Meat balls, Ham, Bacon, Canned Meats, Sausages, Raw meats and Poultry.
CHAPTER IV
A. MARKET SEGMENTATION
TARGET MARKET
The primary target are the working people, students, family and group of
friends in OK Plaza since it is a place where people usually wait for the jeepney ride
to work or to school.
SYSTEMS PLUS COMPUTER COLLEGE 11
SENIOR HIGH SCHOOL
1. Diet people
2. Vegetarians
3. Workers / Employees
4. Students
5. Group of Friends
6. Family
7. By-passer
MARKETING MIX
this, the customers will see what are the available flavors are, and they will decide
what patty they are going to buy/order. The food will have its freshest and finest
National Capital Region – Caloocan City West – Metro Manila (Sun-Fri: 7:00am to
10:00pm)
SYSTEMS PLUS COMPUTER COLLEGE 12
SENIOR HIGH SCHOOL
• Location wise
• Caloocan City serves as the 1st class highly urbanized city in Metro Manila,
Philippines.
• The city has a population of 1,583,978 people which makes it the fourth largest
• Vegetables
• Demographic
SYSTEMS PLUS COMPUTER COLLEGE 13
SENIOR HIGH SCHOOL
The target market are those youth and senior citizens which has 15 to 60 age
bracket as the primary prospect consumers and the others are the secondary
(NSCB), Caloocan City came out to be the Philippines' 1st class highly
•Based on the graph 65% of the populations are already on the dependent age so the
opportunity in selling this patty is high since most of them have the means to buy
Male 44%
Female 56%
Since females are more health conscious than males it is a good opportunity
for the Patties for Every Juan to penetrate the market in Caloocan City.
more likely to believe that organic food is better for health than men.
SYSTEMS PLUS COMPUTER COLLEGE 15
SENIOR HIGH SCHOOL
Nowadays Filipinos live with the healthy lifestyle wherein vegetable helps to
Most of the young professionals want and willing to try a food that is good to
their palate, healthy at the same time a food that will help maintain their figures.
B. COMPETITOR ANALYSIS
Focus
product.
Strength
Weaknesses
The company did not formulate any contingency plan for those uncontrollable
forces such as the crisis from the neighbor country that greatly affects the business.
MARKET SHARE
As of now the market share cannot be shown due to that this company still not
on its existence but the target share after the end of the year it will relaunched is at
C. PROJECTED DEMAND
Projected Demand
Menu Demand Price TOTAL
(Patty w/ Rice)
Veggie Tuna Patty 25 P30 P750
Beef Patty 15 P25 P375
Pork Patty 8 P25 P200
Chicken Patty 8 P25 P200
Total per day P1,525
D. PROJECTED SUPPLY
Projected Supply
Supply
Tuna P600
Pork P500
Beef P500
Chicken P400
Vegetables P500
Total P2,500
E. SWOT Analysis
STRENGTH WEAKNESSES
SYSTEMS PLUS COMPUTER COLLEGE 17
SENIOR HIGH SCHOOL
F. COMPETITOR ANALYSIS
Local Brand
The company was founded by Corazon Dayro Ong on June 25, 1975. Their products
include sausages, hams, bacon, hamburger patties, loaves and sweet preserves under
Strengths
CDO has gained global recognition for its high-quality meat toppings, which
are now being positioned for export to other South-east Asian countries.
Weaknesses
Causes environmental impacts and poses nuisance to public health and safety.
San Miguel Food and Beverage (Purefoods) Is the largest food and beverages
Strengths
Weaknesses
The company puts prominence on the importance of high quality throughout its
more than 40 years in the business, creating customer value, satisfaction and loyalty.
Strengths
SYSTEMS PLUS COMPUTER COLLEGE 19
SENIOR HIGH SCHOOL
It acquired level for a manufacturing plant, from the National Meat Inspection
Service.
Weaknesses
CHAPTER V
A. PRICING STRATEGY
Discounts
Retailers that will purchase in high volume will get the benefits of economy of
scale wherein they will be given 10% of the manufacturer’s mark up.
Bundling
For the end users they will enjoy this bundle promo wherein in every purchase
of Veggie Tuna Patty (10pcs) they will get another 2pcs of Veggie Tuna Patty.
B. PROMOTION STRATEGY
SYSTEMS PLUS COMPUTER COLLEGE 20
SENIOR HIGH SCHOOL
Updating and posting a teaser in social media that will stimulate the minds
Specifically the nutrition month which is July, where in if they bought P. 1500
amount of the said product they have a free customize tupperware, together with
every 500 pesos of purchase they will have a chance to win a trip for 2.
Sponsorship
SYSTEMS PLUS COMPUTER COLLEGE 21
SENIOR HIGH SCHOOL
Patties for Every Juan will provide the patties on Nutrition festival that
celebrate annually. This will help to promote the brand itself together with their
product.
Inculcate the product and the brand to the public and the heavy the
D. DISTRIBUTION CHANNEL
DISTRIBUTION STRATEGY
Selective Distribution
Selective Distribution is used since the product introduce health benefits and
one of the behavior of the consumer is; it is hard to gain trust to the certain product
There are 4 different grocery stores in Caloocan City that will be the target
• Listen to their needs. Stay in constant touch with your distributors. Keep in mind
that their needs may differ from that of the final consumer.
• Equip them with the right sales materials. Provide samples and brochures to your
communicate with them to keep them up to date on industry trends. Give your
distributors the tools that will boost their confidence as sales professionals.
• Sales and marketing capabilities - size of outside and inside sales force, ability to
• Knowledge of the local market - ability to accurately forecast future sales and
complimentary items
• Overall fit - how well your goals, operating philosophies and business practices
E. MARKETING BUDGET
(Monthly Basis)
CHAPTER VI
ORGANIZATIONAL STRUCTURE
PARTNERSHIP FORM
namely, Katherine Mae Espinas, Rachelle Ann Palo, KC Mhae Sanchez, Kyla Bianca
group of persons have to join hands together and supply the necessary capital and
skills. Partnership firm thus grew out of the limitations of one man business. Need to
arrange more capital, provide better skills and avail of specialization led to the
B. ORGANIZATIONAL CHART
Store
Manager
Asst. Manager
Crews / Driver
/ Dishwasher
Espinas 16.5%
Palo (16.5%)
Sanchez (16.5%)
Tadeo (16.5%)
Mandap (16.5%)
Mendez (16.5%)
As presented on the table chart above, the figure shows that Espinas, Palo,
Sanchez, Tadeo, Mandap and Mendez has the same total of 16.5% in distribution that
- The Store Manager plans and directs the day-to-day operations of the store.
profitability, and create store policies and marketing programs that will
SYSTEMS PLUS COMPUTER COLLEGE 27
SENIOR HIGH SCHOOL
increase sales and grow the existing customer base. Maintain high store
Qualifications:
prefer or required.
principles.
ASST.MANAGER PURPOSE-
to act in the role of a manager in the manager’s absence. They will often use
Qualifications:
COOK PURPOSE-
kitchen and place where food is prepared in the country. Estimates expected
ingredients and spices as needed and monitor food for freshness and safety,
Qualification:
Knowing when food has gone bad, understanding proper seasoning and what
Organizational Skills
Verbal Communication
SYSTEMS PLUS COMPUTER COLLEGE 29
SENIOR HIGH SCHOOL
Butchering
Creativity
Interpersonal Skills
CASHIER: (P 10,000)
CASHIER PURPOSE-
- Cashiers work on foot for long periods of time. Their role is to assist
skills. Main duties include ringing up sales, bagging items, requesting price
Responsible for counting the contents of cash register drawer at the end of
checking materials and supplies and reporting when stock is low. Assistant
Managers can also settle issues between two or more employees or between
Qualifications:
services.
SYSTEMS PLUS COMPUTER COLLEGE 30
SENIOR HIGH SCHOOL
Attention to detail
- Head Crew should always strive to provide guests with a positive customer
experience and is primarily responsible for planning and supervising the work
resolving the questions and concerns of patrons, and following all safety and
security procedures.
Qualifications:
Functional Literacy.
SYSTEMS PLUS COMPUTER COLLEGE 31
SENIOR HIGH SCHOOL
CREW: (P 10,000)
CREW PURPOSE-
and ensuring a clean guest area. Crew members work in a team environment
and must possess the ability to communicate effectively with managers and
Qualifications:
Ability to walk, lift and carry heavy items for extended period.
Respond to guest questions, concerns and complaints and make sure they
leave satisfied.
CHAPTER VII
- Century Pacific Inc. - Center Point, 7/F Garnet St. Ortigas Center,Pasig,
Metro Manila.
Fresh Vegetables
Our product is already made and seasoned. The patties such as Veggie Tuna
Patty, Beef Patty, Pork Patty and Chicken Patty are already prepared but not yet
cooked and then placed to a chiller to preserve its freshness. When a customer orders
any of our products that will be the time that the crew will either cook it for the
Fridge 5,000
- A cool place to keep the uncooked
meat. It prevents your food from
spoiling or melting.
SYSTEMS PLUS COMPUTER COLLEGE 34
SENIOR HIGH SCHOOL
Ranges 8,000
- Used to toast the bun before you
present the burger to your
customer.
Chef Knives 700
- A sharp set of chef knives is
indispensable to chefs in any
foodservice setting.
Cutleries 500
- Cutlery includes any hand
implement used in preparing,
serving, and especially eating food.
Cup 300
- A cup is an open-top container used
to hold liquids for pouring or
drinking beverages.
Chairs 5,600
- A seat typically having four legs
and a back for one person.
Tables 6,000
- Used as a surface for eating from or
on which to place things.
Speakers 1,500
- The purpose of the speaker is to
produce audio output that can be
heard by the listener.
Lights 2,000
- The energy from the sun or fire and
from electrical devices that allows
you to see clearly.
Tray 500
- A flat container, usually with
slightly raised edges, for carrying
SYSTEMS PLUS COMPUTER COLLEGE 36
SENIOR HIGH SCHOOL
STEP-BY-STEP PROCEDURE
1. The store will open at 7:00 am at OK Plaza and will start playing the store’s
2. When customers start to come, we greet our customers with a smile. The
3. If dine in, the customers may stay to the tables and chairs available inside the
store. If take out, the customers may wait in the waiting area and the crew
will give the orders of the customers and ask for the payment.
4. The cashier will compute the total bill and give the change to the crew. The
crew will give the change to the customer if there is, then bid the customers
with goodbye and will say “Thank You and Come Again.”
OPERATION MANAGEMENT
extra and care with your food sourcing, preparation, and presentation can help keep
KITCHEN SYSTEM
2. LINE CHECKING – Verify that food products for the cook line are properly
minimize waste.
CHAPTER VIII
FINANCIAL PLAN
A. SOURCE OF CAPITAL
Espinas 16.5%
Palo (16.5%)
Sanchez (16.5%)
Tadeo (16.5%)
Mandap (16.5%)
Mendez (16.5%)
As presented on the table chart above, the figure shows that Espinas, Palo,
Sanchez, Tadeo, Mandap and Mendez has the same total of 16.5% in distribution that
B. PROJECTED COST
SCHEDULE COST
Raw Ingredients Every Friday (Per Week) P17,500
Packaging Materials Every after 3 days P5,000
Rent Expenses Every end of the month P12,000
CASH
RECEIPT
Cash Sales 3,580 3,800 4,100 4,200 4,200
Collection from 0 0 0 0 0
CR accounts
Loan/Other cash 0 0 0 1,000 2,000
injections
Total Cash 13,580 8,780 7,180 6,480 6,200
Available
CASH PAID
OUT
Purchases 2,000 2,100 2,200 2,250 2,200
Payroll Expense 2,800 2,800 2,800 2,800 2,800
SYSTEMS PLUS COMPUTER COLLEGE 42
SENIOR HIGH SCHOOL
INCOME STATEMENT
CHAPTER IX
employment. This will give the hired employees and their families their source of
income for their everyday needs. That consumers income will help keep the economy
active. This business will help less fortunate people to sustain their needs.
employed by the company. The business owners and business will pay their tax
obligation as provided by law. Tax will help the government generate funds for the
The researchers may contribute and even encourage new entrepreneurs to start
their own business in a healthy way. This type of business usually requires lower
capital it can be a training ground where the new entrepreneur can learn basic
franchise, they can create more opportunities for employment for undergraduate
students or even those who doesn’t have the chance to study. This may decrease
poverty by increasing employment rate which can help to provide and support the
The proposed business will provide help to the community and our
countrymen. Recognize that the nature of the business, especially the corporate
focus on quality affordable meat and patty, gives us a unique opportunity to make a
CHAPTER X
SYSTEMS PLUS COMPUTER COLLEGE 46
SENIOR HIGH SCHOOL
APPENDICES
A. DOCUMENTATION
SYSTEMS PLUS COMPUTER COLLEGE 47
SENIOR HIGH SCHOOL
SYSTEMS PLUS COMPUTER COLLEGE 48
SENIOR HIGH SCHOOL
B. SURVEY QUESTIONAIRE
space provided.
Name (Optional):_____________________________
Student: ( ) Yes ( ) No
Employed: ( ) Yes ( ) No
SYSTEMS PLUS COMPUTER COLLEGE 49
SENIOR HIGH SCHOOL
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
( ) Veggie Tuna Patty w/ Rice & Gravy ( ) Veggie Tuna Burger Patty
( ) Iced Tea ( ) Green Tea ( ) Hot Coffee ( ) Iced Coffee ( ) Fruit Juice
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
Any suggestions:
SYSTEMS PLUS COMPUTER COLLEGE 50
SENIOR HIGH SCHOOL
SYSTEMS PLUS COMPUTER COLLEGE 51
SENIOR HIGH SCHOOL
CHAPTER XI
BIBLIOGRAPHY
Bull, M. (2017) The Veggie Burger Boom Is Finally Making Vegetarian Food Cool
Haddon, H. (2019) The Impossible Burger Is Hot. Pity the Veggie Burger.
reports/2017/12/26/self-improvement-resolutions-more-popular-women
got easier
O'Brian, M. (2019) What makes the Impossible Burger look and taste like real beef?
Journal.
knowledge about the use of different kitchen tools and equipment. She had her On the
Job Training at Sitio Jovita Events Place and Restaurant near Sangandaan Caloocan
City.
different kitchen tools and equipment. He had his On the Job Training at Systems Plus
services and knowledge about the use of different kitchen tools and equipment. He had
his On the Job Training at Systems Plus Computer College Caloocan City.
services and knowledge about the use of different kitchen tools and equipment. She
had her On the Job Training at Mang Inasal Grace Park, Monumento Caloocan City.
SYSTEMS PLUS COMPUTER COLLEGE 54
SENIOR HIGH SCHOOL
beverage services and knowledge about the use of different kitchen tools and
equipment. She had her On the Job Training at Systems Plus Computer College
Caloocan City.
Grade 12 student in the position of class president and ranks 1 in the class. She is
capable of doing table setting , table skirting, table napkin folding, flower
arrangement, food and beverage services and knowledge about the use of different
kitchen tools and equipment. She had her On the Job Training at Sitio Jovita Events