2023 STL Partners Private Networks Practice Overview
2023 STL Partners Private Networks Practice Overview
2023 STL Partners Private Networks Practice Overview
practice
Overview
2023
Research Consulting
1 2 3
Interactive tool for modelling
Leading industry
INDUSTRY- TECHNICAL
CAPABALITIES OF 5G
TECHNICAL IMPACT
ON USE CASE
ECONOMIC IMPACT
ON USE CASE
MAXIMUM PRICE FOR
ARCHITECTURE
the cost and ROI of private
TEAM OF LEADING network deployments
analysts and
USE CASE 5G-ARCHITECTURE
ANALYSIS BOUNDARIES
EXPERTS KNOWLEDGE
consultants
CENTRE
Extensive catalogue of reports
on topics within private
networks and slicing
“STL Partners very quickly understood our brief “I can rely on STL Partners whenever I
and the scope, delivered in a timely manner need unique and compelling points of
and with excellent quality. We're very confident view on the current state of the industry,
Artificial
Intelligence (AI)
STL's work will help our client's sales teams technology, and more importantly about
Quayside crane
Internet of
Things (IoT)
Automation
Vertical specific playbooks,
exploring case studies, use
Gantry crane Gantry crane
Speak the enterprise customer language Drive scalability for private network solutions
Evaluate the role of private networks versus other Size the addressable market by use case, vertical, region,
technologies value chain
Identify, define, and prioritise the leading use cases and Build a targeted business & commercial model to successfully
verticals monetise across customers
Enable more fruitful conversations through sales enablement Drive more conversations with customers and partners
tools (pitch packs, playbooks, primers) through marketing tools and assets
value chain:
Output The external asset outlined the The internal sales playbook addressed different ‘plays’ to help guide our client sales teams in
We conducted qualitative interviews with supply side We synthesized findings from the primary research Use case profile for each use STL Partners complied and scored a list of 21 value of private 5G customer engagements
players and distributed a survey to demand side to provide strategic recommendations to Huawei Long-list of use cases case use cases ahead of the workshop with the
Use case descriptions, vertical The key trends/challenges
players and produce a thought leadership report application, “why edge/5G?” operator •
that the manufacturing and
extractives (oil, gas and
Supply side interviews • STL built a scoring criteria against which all use
STL and Cisco mining) industries face
cases were measured.
Ranked list of 21 use cases
scoring Synthesis of STL’s and Cisco’s • Scoring was comprised of 6 criteria (e.g. need for • The role and potential value
6 Telco 2 Advisor independent scoring 5G, customer propensity to spend) on a scale of 1 of private 5G
– 4 (see criteria here) • Key use cases for each
• Communication service
4 Vendor 1 Hyperscaler • Both STL and Cisco completed the scoring ahead vertical and how private 5G
21 scored use cases of the workshop. enables these
• During the workshop, the operator reviewed and
Demand side survey respondents Tested criteria and scoring to
amended the scores and their associated • Company X’s value
arrive at a shortlist of 3 use proposition in delivering
cases weightings to arrive at the top 5 use cases to
Workshop pursue. private 5G-enabled digital
providers
• These 5 were further explored (definitions, need for transformation
5G, proposition) to prioritise the final 3 use cases • Company X’s key
Each play included content on the following areas:
3 use cases for the operator to take away capabilities and customer
case studies 1: COMPANY X
STAKEHOLDER
2: TARGET
CUSTOMER
3: DEPLOYMENT
PATHWAY
4: AMBITIONS &
CHALLENGES
5: PROPOSITION
MESSAGING
6: CAPABILITIES
7: ENGAGEMENT
FRAMEWORK
2% 42% 57%
© STL Partners | Proprietary and Confidential 22 © STL Partners | Proprietary and Confidential 17 © STL Partners | Proprietary and Confidential 29
© STL Partners | Proprietary and Confidential 19 © STL Partners | Proprietary and Confidential 33
Evaluate where and how Identify and prioritise the Develop targeted business Take private networks
private networks solutions opportunities for private models and go-to-market solutions to customers and
fit into the broader networks across key strategies for private partners with actionable
connectivity toolbox verticals and use cases networks solutions tools and insights
1. Identifying the opportunities 1. Prioritising use cases for 1. Building the business case for 1. Creating a playbook for telco
within private networks private networks private networks use cases sales teams
2. Evaluating the hybrid private 2. Assessing the demand for 2. Defining the models for 2. Generating a Private 5G ROI
5G + edge market slicing across verticals commercialising slicing tool to enable telco sales
3. Producing thought-leadership 3. Creating a use case tool for 3. Supporting Dell and Intel
on the interplay between private networks & edge demonstrate the value of
slicing and private networks private networks to customers
Best business New services Where and how Telecoms’ role Telecoms’ role Competing How to achieve Driving
practices for and business to meet needs and partners in and partners in with new and succeed at telecoms and
enduring models to lift beyond private edge players, tech cloud-native customers’
growth the top line connectivity networking computing and regulations networking progress to net-
5G RoI tool zero
Data monetisation Private network TC deployment
playbook Ecosystem tool Scorecard
model tracker visualisation
PN Global Insights
Tools
1. Research reports 2. Private 5G ROI tool 3. Global Insights Tool 4. Horizontal ROI tool
(manufacturing)
• Access to all STL Partners • Interactive tool estimating the • 400+ real world private network • Private networks ROI tool,
thought leadership reports that cost and ROI for deployments of and slicing deployments across looking at 4 horizontal use cases
focus on slicing and private private networks in 16+ verticals driving interest and deployments
networks: strategies, use cases manufacturing in private networks
• Details on operators, vendors,
and business models • Ability to customise inputs customers, type of technology, • Applicable to multiple industries
• Including existing back based on the enterprise key uses cases (and more!) for and customers
catalogue and future reports customers’ operations for each deployment Coming
in 2024
accurate ROI assessment
The challenges…
• Communicating the benefits of private 4/5G
• Interplay between private 4/5G and other
connectivity solutions (e.g. Wi-Fi) ... And the opportunities
• Understanding different players’ USP in the • Tailoring private networking solutions to the
market needs of different buyers and sectors
• Matching compelling use cases to real
enterprise customer needs / outcomes
• Simplifying solutions to scale adoption
Transport and logistics: The role of 5G and private networks A3 for edge and private networks
Private networks playbook: Manufacturing Utilities: The role of 5G and private networks
The private networks ecosystem: Who to partner with Private network market sizing
© STL Partners | Proprietary and Confidential *Click each tile for the report and more details 14
Private 5G ROI tool: Co-developed with Fraunhofer IPT and
WZL to join our expertise in manufacturing and telecoms
The tool analyses the business potential of private 5G for production use cases in manufacturing and is intended as
a means for network service providers and other ecosystem partners in private 5G to help:
Custom-filter the data and By use case: e.g. predictive maintenance, video
pre-built visualisations analytics, AR/VR for training
using different fields
available
By year, and month by which implemented, and
status of deployment (if not verified live)
Visualisation of select data extracted from private networks and
slicing deployments in Central and Northern Europe
value chain:
Output The external asset outlined the The internal sales playbook addressed different ‘plays’ to help guide our client sales teams in
We conducted qualitative interviews with supply side We synthesized findings from the primary research Use case profile for each use STL Partners complied and scored a list of 21 value of private 5G customer engagements
players and distributed a survey to demand side to provide strategic recommendations to Huawei Long-list of use cases case use cases ahead of the workshop with the
Use case descriptions, vertical The key trends/challenges
players and produce a thought leadership report application, “why edge/5G?” operator •
that the manufacturing and
extractives (oil, gas and
Supply side interviews • STL built a scoring criteria against which all use
STL and Cisco mining) industries face
cases were measured.
Ranked list of 21 use cases
scoring Synthesis of STL’s and Cisco’s • Scoring was comprised of 6 criteria (e.g. need for • The role and potential value
6 Telco 2 Advisor independent scoring 5G, customer propensity to spend) on a scale of 1 of private 5G
– 4 (see criteria here) • Key use cases for each
• Communication service
4 Vendor 1 Hyperscaler • Both STL and Cisco completed the scoring ahead vertical and how private 5G
21 scored use cases of the workshop. enables these
• During the workshop, the operator reviewed and
Demand side survey respondents Tested criteria and scoring to
amended the scores and their associated • Company X’s value
arrive at a shortlist of 3 use proposition in delivering
cases weightings to arrive at the top 5 use cases to
Workshop pursue. private 5G-enabled digital
providers
• These 5 were further explored (definitions, need for transformation
5G, proposition) to prioritise the final 3 use cases • Company X’s key
Each play included content on the following areas:
3 use cases for the operator to take away capabilities and customer
case studies 1: COMPANY X
STAKEHOLDER
2: TARGET
CUSTOMER
3: DEPLOYMENT
PATHWAY
4: AMBITIONS &
CHALLENGES
5: PROPOSITION
MESSAGING
6: CAPABILITIES
7: ENGAGEMENT
FRAMEWORK
2% 42% 57%
© STL Partners | Proprietary and Confidential 22 © STL Partners | Proprietary and Confidential 17 © STL Partners | Proprietary and Confidential 29
© STL Partners | Proprietary and Confidential 19 © STL Partners | Proprietary and Confidential 33
Evaluate where and how Identify and prioritise the Develop targeted business Take private networks
private networks solutions opportunities for private models and go-to-market solutions to customers and
fit into the broader networks across key strategies for private partners with actionable
connectivity toolbox verticals and use cases networks solutions tools and insights
1. Identifying the opportunities 1. Prioritising use cases for 1. Building the business case for 1. Creating a playbook for telco
within private networks private networks private networks use cases sales teams
2. Evaluating the hybrid private 2. Assessing the demand for 2. Defining the models for 2. Generating a Private 5G ROI
5G + edge market slicing across verticals commercialising slicing tool to enable telco sales
3. Producing thought-leadership 3. Creating a use case tool for 3. Supporting Dell and Intel
on the interplay between private networks & edge demonstrate the value of
slicing and private networks private networks to customers
7 4
17 This included…
25
Enterprises Hyperscaler • U.S. & Canadian
U.S. & Canada & ISV Tier 1 MNOs
Interviews
8 7 7 • Multinational SIs
• Edge connectivity
Global OEM & SI Telco ISVs
What are the drivers Which are the key use What does the buying What are the models What are the pricing
for adoption? cases by industry? decision look like? for delivery? and service models?
Network infra. and Application software and Edge infrastructure Large enterprise sites Existing on-site edge
services spend for end device (example: (compute + memory) (>250,000 sq ft) compute and storage
private 5G PLUS edge camera) spend for use for running network within six key infrastructure
deployments with on- cases running on hybrid (core & RAN) AND verticals
premise components infrastructure use case applications
2 4
Survey with 170+ key We produced a series of persona
decision-makers within cards for the client to provide its
manufacturers in 4 key sales teams with quick, easy to
markets: US, UK, Germany, digest information ahead of
and Sweden conversations with prospective
clients in the manufacturing
vertical
3 5 4 2
The interviews included different types of players to reflect the overall private
networking landscape…
• Traditional mobile network operators, from national incumbents to
challenger operators
• New emerging players that specialize in enterprise connectivity
North America EMEA Asia Pacific Latin America
The findings of our research programme were used to help inform the company’s proposition and product strategy as well as their
messaging, positioning and overall approach in engaging with CSPs.
Use case profile for each use STL Partners complied and scored a list of 21
Long-list of use cases case use cases ahead of the workshop with the
Use case descriptions, vertical
application, “why edge/5G?” operator
We conducted qualitative interviews with supply side We synthesized findings from the primary research
players and distributed a survey to demand side to provide strategic recommendations to the client
players and produce a thought leadership report
6 Telco 2 Advisor
4 Vendor 1 Hyperscaler
2% 42% 57%
Multi-tenant campus
Mobile cloud gaming Live broadcast capture
networking
We prioritised key use cases in manufacturing and designed a tool to help the partnership accelerate pre-sales
engagement in specific domains
1. Identifying
7. Closing
prospect
sale
With 200+ industrial enterprises across five Aimed at telcos, enterprises and systems
To explore the different opportunities and
continents, to understand enterprises’ needs integrators, leveraging insights from bespoke
strategies for enterprises looking to take
and requirements from private mobility research and highlighting benefits of private-
advantage of private mobility
offerings mobility-as-a-service
94 Manufacturing
Transport &
34 Logistics