2023 STL Partners Private Networks Practice Overview

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STL Partners private networks

practice
Overview
2023

© STL Partners | Proprietary and Confidential 1


Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

© STL Partners | Proprietary and Confidential 2


STL Partners helps our clients innovate, grow, and stay ahead
of existing and new competition in a digital world

Research Consulting

© STL Partners | Proprietary and Confidential 3


STL Partners has extensive experience in private networks
and slicing, advising businesses on this for over 4 years
Helping clients to develop their commercial strategy for private networks and slicing to accelerate adoption
Within our knowledge centre…
Supported clients
across the ecosystem,
EXPERIENCE IN
Interviews with over Global insights tool, including
including major Tier-1 FIRST HAND 200 enterprises and 400+ deployments and use
SUPPORTING
CSPs, hyperscalers, INSIGHTS ISVs across different
NEPs & OEMs, and CLIENTS
industries cases for private networks and
global SIs slicing across regions

1 2 3
Interactive tool for modelling
Leading industry
INDUSTRY- TECHNICAL
CAPABALITIES OF 5G
TECHNICAL IMPACT
ON USE CASE
ECONOMIC IMPACT
ON USE CASE
MAXIMUM PRICE FOR
ARCHITECTURE
the cost and ROI of private
TEAM OF LEADING network deployments
analysts and
USE CASE 5G-ARCHITECTURE
ANALYSIS BOUNDARIES

EXPERTS KNOWLEDGE
consultants
CENTRE
Extensive catalogue of reports
on topics within private
networks and slicing
“STL Partners very quickly understood our brief “I can rely on STL Partners whenever I
and the scope, delivered in a timely manner need unique and compelling points of
and with excellent quality. We're very confident view on the current state of the industry,
Artificial
Intelligence (AI)

STL's work will help our client's sales teams technology, and more importantly about
Quayside crane
Internet of
Things (IoT)

Automation
Vertical specific playbooks,
exploring case studies, use
Gantry crane Gantry crane

improve their customer interactions” the business aspects.” Container ship


Vehicles/AGVs

Europe Sales Lead, Private Networks Director of Portfolio Marketing –


cases and the business case
– Global NEP Global technology firm Ship
landing
Unloading
and loading
of the ship
Transport of
containers
through the
port
Stacking of
containers
Truck takes
cargo from
port
for private networks
© STL Partners | Proprietary and Confidential 4
Accelerate the adoption of private networking
How STL Partners private networks can support

Speak the enterprise customer language Drive scalability for private network solutions

Evaluate the role of private networks versus other Size the addressable market by use case, vertical, region,
technologies value chain

Identify, define, and prioritise the leading use cases and Build a targeted business & commercial model to successfully
verticals monetise across customers

Define the go to market and partner strategy across verticals


Quantify end customer ROI across core enterprise objectives and channels

Enable more fruitful conversations through sales enablement Drive more conversations with customers and partners
tools (pitch packs, playbooks, primers) through marketing tools and assets

Private Networks Insights service: Private networks Consulting services:


• Private 5G ROI tool for manufacturing • Bespoke strategic engagements
• Research reports (including back catalogue) • Existing frameworks and case studies
• Private networks global insights tool • Primary research with industry experts
• Industry proposition playbooks • Collaborative working model
• Private networks horizontal ROI tool (Coming in 2024)
• Private networks market sizing forecast (Coming in 2024)

© STL Partners | Proprietary and Confidential 5


Private Network Insights
Product and service details

2. Private 5G ROI tool 4. Industry proposition


1. Research reports 3. Global Insights Tool
(manufacturing) playbooks
• Access to all STL Partners • Interactive tool estimating the • 400+ real world private network • Analysis of private networking
thought leadership reports that cost and ROI for deployments of and slicing deployments across opportunity by vertical
focus on slicing and private private networks in 16+ verticals • Sales playbook outlining key
networks: strategies, use cases manufacturing • Details on operators, vendors, technology considerations, buyer
and business models • Ability to customise inputs customers, type of technology, personas, and matching
• Including existing back based on the enterprise key use cases (and more!) for customer needs against private
catalogue and future reports customers’ operations for each deployment networks-enabled use cases
accurate ROI assessment • Plus accompanying analytical • Current editions: Ports,
reports examining key trends in manufacturing, logistics (coming
Sample content Sample content the industry Q4 2023)

• Access to analysts through ad hoc inquiries and


5. Analyst regular update calls.
access • Opportunity to dig deeper into the research and
thinking behind published reports.

6. Private networks market sizing 7. Private networks horizontal ROI tool


• Interactive tool estimating the total addressable market (TAM) for • Private networks ROI tool, looking at 4 horizontal use cases driving
private networks, by industry, revenue breakdown across different interest and deployments in private networks
private network components
Coming • Applicable to multiple industries and customers Coming
later in 2023 early 2024
© STL Partners | Proprietary and Confidential 6
In Consulting, STL has worked with clients across different
industries to support them on their commercial strategy
We have worked with different
types of clients across the entire
We conducted primary research with demand and supply side players STL ran a workshop to help a CSP client to identify use cases We developed a private 5G external-facing sales asset and
to understand the market for 5G slicing in Europe for developing its private networking offering internal-facing playbook for a leading systems integrator

value chain:
Output The external asset outlined the The internal sales playbook addressed different ‘plays’ to help guide our client sales teams in
We conducted qualitative interviews with supply side We synthesized findings from the primary research Use case profile for each use STL Partners complied and scored a list of 21 value of private 5G customer engagements
players and distributed a survey to demand side to provide strategic recommendations to Huawei Long-list of use cases case use cases ahead of the workshop with the
Use case descriptions, vertical The key trends/challenges
players and produce a thought leadership report application, “why edge/5G?” operator •
that the manufacturing and
extractives (oil, gas and
Supply side interviews • STL built a scoring criteria against which all use
STL and Cisco mining) industries face
cases were measured.
Ranked list of 21 use cases
scoring Synthesis of STL’s and Cisco’s • Scoring was comprised of 6 criteria (e.g. need for • The role and potential value
6 Telco 2 Advisor independent scoring 5G, customer propensity to spend) on a scale of 1 of private 5G
– 4 (see criteria here) • Key use cases for each

• Communication service
4 Vendor 1 Hyperscaler • Both STL and Cisco completed the scoring ahead vertical and how private 5G
21 scored use cases of the workshop. enables these
• During the workshop, the operator reviewed and
Demand side survey respondents Tested criteria and scoring to
amended the scores and their associated • Company X’s value
arrive at a shortlist of 3 use proposition in delivering
cases weightings to arrive at the top 5 use cases to
Workshop pursue. private 5G-enabled digital

providers
• These 5 were further explored (definitions, need for transformation
5G, proposition) to prioritise the final 3 use cases • Company X’s key
Each play included content on the following areas:
3 use cases for the operator to take away capabilities and customer
case studies 1: COMPANY X
STAKEHOLDER
2: TARGET
CUSTOMER
3: DEPLOYMENT
PATHWAY
4: AMBITIONS &
CHALLENGES
5: PROPOSITION
MESSAGING
6: CAPABILITIES
7: ENGAGEMENT
FRAMEWORK
2% 42% 57%

© STL Partners | Proprietary and Confidential 22 © STL Partners | Proprietary and Confidential 17 © STL Partners | Proprietary and Confidential 29

• Network equipment providers


• Original equipment
Vendor: Provided market and North American CSP: Facilitated Global systems integrator: manufacturers
insight on 5G slicing in Europe to use case prioritisation based on Developed a private 5G external- • Systems integrators
a vendor, supplemented by customer perspective and need facing sales asset and internal- • Hyperscalers
thought leadership for their private networks offering facing playbook

We have supported clients across


We supported a leading software and engineering group in
global markets, including:
STL worked with a key orchestration player to understand
identifying and defining private networking opportunities the interplay between slicing and private networks
Opportunity identification Evaluation workshop Deliverable production
• Identification of 20 private networking • Discussion to narrow down and • Production of proposition pitch
opportunities in selected industries, agree selected opportunities to packs and briefing packs for 6
including potential customers and partners take forward selected opportunities

Primary research Analysis Synthesis


External-facing proposition pitch packs Internal-facing opportunity briefing packs
• What the target client (CSP, NEP or Enterprise) is trying to achieve • Hypothesis implementation model and our client’s services
• Deep dive prospect profiles (Evidence of maturity, basis of interest in
• How private networks can support any objectives
private networks etc.)
Interviews with telecoms
• How [client’s] proposition and capabilities can support them with this
• Expected competitors (and relative strengths/weaknesses)
operators

Internal interviews across client


teams

Internal workshops with STL


experts and collation of existing
materials

© STL Partners | Proprietary and Confidential 19 © STL Partners | Proprietary and Confidential 33

Software and engineering Hyperscaler: We helped to Key orchestration player:


company: Identified and defined validate their hypothesis on how Produced thought leadership North America, Europe,
their opportunity in private telcos are pursuing the private report on the interplay between Middle East, Asia Pacific
networking networks opportunity private networks and 5G slicing

© STL Partners | Proprietary and Confidential 7


STL Partners private networks consulting services
Case studies

Accelerate the adoption of private networks

Evaluate where and how Identify and prioritise the Develop targeted business Take private networks
private networks solutions opportunities for private models and go-to-market solutions to customers and
fit into the broader networks across key strategies for private partners with actionable
connectivity toolbox verticals and use cases networks solutions tools and insights

1. Identifying the opportunities 1. Prioritising use cases for 1. Building the business case for 1. Creating a playbook for telco
within private networks private networks private networks use cases sales teams
2. Evaluating the hybrid private 2. Assessing the demand for 2. Defining the models for 2. Generating a Private 5G ROI
5G + edge market slicing across verticals commercialising slicing tool to enable telco sales
3. Producing thought-leadership 3. Creating a use case tool for 3. Supporting Dell and Intel
on the interplay between private networks & edge demonstrate the value of
slicing and private networks private networks to customers

© STL Partners | Proprietary and Confidential 8


If you are interested in understanding
how STL Partners can support you…
Contact us!

Darius Singh, Principal Consultant & Private Networks co-lead


- [email protected]
Yesmean Luk, Principal Consultant & Private Networks co-lead
- [email protected]

© STL Partners | Proprietary and Confidential 9


Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

© STL Partners | Proprietary and Confidential 10


STL Partners’ full research portfolio addresses the key industry topics
Executive Briefing Service: Stay ahead of the game c.20 new reports per year
• All important trends and market drivers for strategists and decision makers addressing telecoms plus back catalogue and
analyst access
• Including: Coordination Age, B2B2X, sustainability, AI & automation, 5G and edge

Taking specialised propositions to Sustainable


Adapt to new customer needs and business models Navigate technology disruptions
market growth
Research reports

4-8 new reports per year plus back


catalogues
Recharging Growing Private Edge Insights Network Telco Cloud Sustainability
Transform- Consumer Enterprise Networks Insights Insights Service
Service Futures
ation Revenues Revenues Insights Service Service
Reports
Reports Reports Reports Reports Reports Reports Reports
included in EBS

Best business New services Where and how Telecoms’ role Telecoms’ role Competing How to achieve Driving
practices for and business to meet needs and partners in and partners in with new and succeed at telecoms and
enduring models to lift beyond private edge players, tech cloud-native customers’
growth the top line connectivity networking computing and regulations networking progress to net-
5G RoI tool zero
Data monetisation Private network TC deployment
playbook Ecosystem tool Scorecard
model tracker visualisation
PN Global Insights
Tools

Edge use cases Net-zero use


Private network Tool Operator
cases
playbook profiles
PN RoI tool
Forecasts
Tools can be accessed as an RoI tool
PN market sizing
add-on to reports service
© STL Partners | Proprietary and Confidential 11
Tools and reports sold together Tools and reports sold together
Private Network Insights
Product and service details

1. Research reports 2. Private 5G ROI tool 3. Global Insights Tool 4. Horizontal ROI tool
(manufacturing)

• Access to all STL Partners • Interactive tool estimating the • 400+ real world private network • Private networks ROI tool,
thought leadership reports that cost and ROI for deployments of and slicing deployments across looking at 4 horizontal use cases
focus on slicing and private private networks in 16+ verticals driving interest and deployments
networks: strategies, use cases manufacturing in private networks
• Details on operators, vendors,
and business models • Ability to customise inputs customers, type of technology, • Applicable to multiple industries
• Including existing back based on the enterprise key uses cases (and more!) for and customers
catalogue and future reports customers’ operations for each deployment Coming
in 2024
accurate ROI assessment

Sample content Sample content


• Analysis of private networking opportunity by
5. Industry vertical (ports, manufacturing, logistics)
proposition • Sales playbook outlining key technology
playbooks considerations, buyer personas, and matching
customer needs against 5G-enabled use cases

6. Analyst access 7. Private networks market sizing


• Access to analysts through ad hoc inquiries and regular update calls. • Interactive tool estimating the total addressable market (TAM) for private
networks, by industry, revenue breakdown across different private
• Opportunity to dig deeper into the research and thinking behind
network components
published reports. Coming
in 2024
© STL Partners | Proprietary and Confidential 12
Our private networks insights service

The challenges…
• Communicating the benefits of private 4/5G
• Interplay between private 4/5G and other
connectivity solutions (e.g. Wi-Fi) ... And the opportunities
• Understanding different players’ USP in the • Tailoring private networking solutions to the
market needs of different buyers and sectors
• Matching compelling use cases to real
enterprise customer needs / outcomes
• Simplifying solutions to scale adoption

Recently published reports Upcoming reports

Transport and logistics: The role of 5G and private networks A3 for edge and private networks
Private networks playbook: Manufacturing Utilities: The role of 5G and private networks
The private networks ecosystem: Who to partner with Private network market sizing

© STL Partners | Proprietary and Confidential 13


Research reports: We have published several reports and
delivered webinars on the topic of private networks

© STL Partners | Proprietary and Confidential *Click each tile for the report and more details 14
Private 5G ROI tool: Co-developed with Fraunhofer IPT and
WZL to join our expertise in manufacturing and telecoms
The tool analyses the business potential of private 5G for production use cases in manufacturing and is intended as
a means for network service providers and other ecosystem partners in private 5G to help:

Define the need for private 5G Build a tailored view customer

• Quantify the potential impact


• Select use cases on an
and benefits private 5G can
individual customer basis • Discuss the customer’s key deliver for your specific
• Evaluate the connectivity focus business goals manufacturing customer
requirements for this specific • Identify which use cases can • Benefits framed in language
deployment meet these goals manufacturers understand

Facilitate rich discussion on a


customer’s needs

Click to view the demo video

© STL Partners | Proprietary and Confidential 15


Global Insights Tool: includes extensive data and analysis of
private networks deployments globally
Our global insights tool is the most comprehensive source of
intel on private network deployments globally By geography: Region and country where based,
• Covers live commercialised and PoC deployments of private networks region and country where deployed
spanning 4G LTE, Private 5G and public slicing
Build and customise your
own analysis and views to
• Data sourced from operators, vendors, enterprise customers, and understand: By operator or local/other operating company
reliable industry media and builds on an extensive body of analysis by
STL partners on private network strategies, technology and market • Key industry trends
development • Operator-specific
By connectivity type: e.g. 4G private LTE, private
activities
• Updated bi-annually – Tableau and Excel Dashboard covering of global 5G, public slicing
• Vendor-specific
database, and regional or global analytical reports, published with
accompanying analytical reports activities
• Key partnerships and By technology vendor and additional partners (if
ecosystem players known)
• Primary verticals and
use cases By industry vertical: e.g. manufacturing,
• Competitor maturity healthcare, transport & logistics, smart cities

Custom-filter the data and By use case: e.g. predictive maintenance, video
pre-built visualisations analytics, AR/VR for training
using different fields
available
By year, and month by which implemented, and
status of deployment (if not verified live)
Visualisation of select data extracted from private networks and
slicing deployments in Central and Northern Europe

Click to view the demo page


© STL Partners | Proprietary and Confidential 16
Private networks in ports: Playbook for understanding the
barriers and opportunities to selling private networks
This is the first in our series of proposition playbooks. We will address a different vertical each time, focusing in
detail on the key factors involved in private network deployments in that specific vertical.

Key stakeholders Find out about the industry’s key stakeholders


• What are they challenges they are facing?
Business priorities • What are their connectivity needs?
• Which units will drive the deployment
Leading use cases • Who are their partners?

Value assessment Gain insights into different types of deployments


• How do needs differ in a brownfield and greenfield
deployment?
Case studies
• What factors might limit the scope of a deployment?

Assess the priorities driving change


• Where can efficiency gains be made?
• Are there skills shortages?
• What is the level of digitisation?
• What are the initial use cases?

A new playbook addressing a specific vertical will be


released each quarter

© STL Partners | Proprietary and Confidential 17


Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

3.1 Defining the private networks landscape

3.2 Use case and vertical prioritisation

3.3 Business model and G2M strategies

3.4 Engaging customers and partners

© STL Partners | Proprietary and Confidential 18


In Consulting, STL has worked with clients across different
industries to support them on their commercial strategy
We have worked with different
types of clients across the entire
We conducted primary research with demand and supply side players STL ran a workshop to help a CSP client to identify use cases We developed a private 5G external-facing sales asset and
to understand the market for 5G slicing in Europe for developing its private networking offering internal-facing playbook for a leading systems integrator

value chain:
Output The external asset outlined the The internal sales playbook addressed different ‘plays’ to help guide our client sales teams in
We conducted qualitative interviews with supply side We synthesized findings from the primary research Use case profile for each use STL Partners complied and scored a list of 21 value of private 5G customer engagements
players and distributed a survey to demand side to provide strategic recommendations to Huawei Long-list of use cases case use cases ahead of the workshop with the
Use case descriptions, vertical The key trends/challenges
players and produce a thought leadership report application, “why edge/5G?” operator •
that the manufacturing and
extractives (oil, gas and
Supply side interviews • STL built a scoring criteria against which all use
STL and Cisco mining) industries face
cases were measured.
Ranked list of 21 use cases
scoring Synthesis of STL’s and Cisco’s • Scoring was comprised of 6 criteria (e.g. need for • The role and potential value
6 Telco 2 Advisor independent scoring 5G, customer propensity to spend) on a scale of 1 of private 5G
– 4 (see criteria here) • Key use cases for each

• Communication service
4 Vendor 1 Hyperscaler • Both STL and Cisco completed the scoring ahead vertical and how private 5G
21 scored use cases of the workshop. enables these
• During the workshop, the operator reviewed and
Demand side survey respondents Tested criteria and scoring to
amended the scores and their associated • Company X’s value
arrive at a shortlist of 3 use proposition in delivering
cases weightings to arrive at the top 5 use cases to
Workshop pursue. private 5G-enabled digital

providers
• These 5 were further explored (definitions, need for transformation
5G, proposition) to prioritise the final 3 use cases • Company X’s key
Each play included content on the following areas:
3 use cases for the operator to take away capabilities and customer
case studies 1: COMPANY X
STAKEHOLDER
2: TARGET
CUSTOMER
3: DEPLOYMENT
PATHWAY
4: AMBITIONS &
CHALLENGES
5: PROPOSITION
MESSAGING
6: CAPABILITIES
7: ENGAGEMENT
FRAMEWORK
2% 42% 57%

© STL Partners | Proprietary and Confidential 22 © STL Partners | Proprietary and Confidential 17 © STL Partners | Proprietary and Confidential 29

• Network equipment providers


• Original equipment
Vendor: Provided market and North American CSP: Facilitated Global systems integrator: manufacturers
insight on 5G slicing in Europe to use case prioritisation based on Developed a private 5G external- • Systems integrators
a vendor, supplemented by customer perspective and need facing sales asset and internal- • Hyperscalers
thought leadership for their private networks offering facing playbook

We have supported clients across


We supported a leading software and engineering group in
global markets, including:
STL worked with a key orchestration player to understand
identifying and defining private networking opportunities the interplay between slicing and private networks
Opportunity identification Evaluation workshop Deliverable production
• Identification of 20 private networking • Discussion to narrow down and • Production of proposition pitch
opportunities in selected industries, agree selected opportunities to packs and briefing packs for 6
including potential customers and partners take forward selected opportunities

Primary research Analysis Synthesis


External-facing proposition pitch packs Internal-facing opportunity briefing packs
• What the target client (CSP, NEP or Enterprise) is trying to achieve • Hypothesis implementation model and our client’s services
• Deep dive prospect profiles (Evidence of maturity, basis of interest in
• How private networks can support any objectives
private networks etc.)
Interviews with telecoms
• How [client’s] proposition and capabilities can support them with this
• Expected competitors (and relative strengths/weaknesses)
operators

Internal interviews across client


teams

Internal workshops with STL


experts and collation of existing
materials

© STL Partners | Proprietary and Confidential 19 © STL Partners | Proprietary and Confidential 33

Software and engineering Hyperscaler: We helped to Key orchestration player:


company: Identified and defined validate their hypothesis on how Produced thought leadership North America, Europe,
their opportunity in private telcos are pursuing the private report on the interplay between Middle East, Asia pacific
networking networks opportunity private networks and 5G slicing

© STL Partners | Proprietary and Confidential 19


STL Partners private networks consulting services
Case studies

Accelerate the adoption of private networks networking

Evaluate where and how Identify and prioritise the Develop targeted business Take private networks
private networks solutions opportunities for private models and go-to-market solutions to customers and
fit into the broader networks across key strategies for private partners with actionable
connectivity toolbox verticals and use cases networks solutions tools and insights

1. Identifying the opportunities 1. Prioritising use cases for 1. Building the business case for 1. Creating a playbook for telco
within private networks private networks private networks use cases sales teams
2. Evaluating the hybrid private 2. Assessing the demand for 2. Defining the models for 2. Generating a Private 5G ROI
5G + edge market slicing across verticals commercialising slicing tool to enable telco sales
3. Producing thought-leadership 3. Creating a use case tool for 3. Supporting Dell and Intel
on the interplay between private networks & edge demonstrate the value of
slicing and private networks private networks to customers

© STL Partners | Proprietary and Confidential 20


Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

3.1 Defining the private networks landscape

3.2 Use case and vertical prioritisation

3.3 Business model and G2M strategies

3.4 Engaging customers and partners

© STL Partners | Proprietary and Confidential 21


We supported a leading software and engineering group in
identifying and defining private networking opportunities
Opportunity identification Evaluation workshop Deliverable production
• Identification of 20 private networking • Discussion to narrow down and • Production of proposition pitch
opportunities in selected industries, agree selected opportunities to packs and briefing packs for 6
including potential customers and partners take forward selected opportunities

External-facing proposition pitch packs Internal-facing opportunity briefing packs


• What the target client (CSP, NEP or Enterprise) is trying to achieve • Hypothesis implementation model and our client’s services
• How private networks can support any objectives • Deep dive prospect profiles (Evidence of maturity, basis of interest in
private networks etc.)
• How [client’s] proposition and capabilities can support them with this
• Expected competitors (and relative strengths/weaknesses)

© STL Partners | Proprietary and Confidential 22


STL conducted qualitative and quantitative analysis of the
private 5G plus edge market in North America (1)
STL primary research

7 4
17 This included…

25
Enterprises Hyperscaler • U.S. & Canadian
U.S. & Canada & ISV Tier 1 MNOs
Interviews
8 7 7 • Multinational SIs
• Edge connectivity
Global OEM & SI Telco ISVs

Qualitative insights on the market Quant model forecasting spend

What are the drivers Which are the key use What does the buying What are the models What are the pricing
for adoption? cases by industry? decision look like? for delivery? and service models?

© STL Partners | Proprietary and Confidential 23


STL modelled the revenue opportunity across the value
chain from hybrid private 5G + edge in North America (2)

Within scope Outside of scope

Cold data storage and


analytics in the core
cloud for long-term use

Network infra. and Application software and Edge infrastructure Large enterprise sites Existing on-site edge
services spend for end device (example: (compute + memory) (>250,000 sq ft) compute and storage
private 5G PLUS edge camera) spend for use for running network within six key infrastructure
deployments with on- cases running on hybrid (core & RAN) AND verticals
premise components infrastructure use case applications

Professional services for


5G accounts
use cases
for <10% of
total current
private
networks Use cases running on
private 4G or without
market Enterprise site
edge computing

© STL Partners | Proprietary and Confidential 24


STL worked with a key orchestration player to understand
the interplay between slicing and private networks

Primary research Analysis Synthesis

Interviews with telecoms


operators

Internal interviews across client


teams

Internal workshops with STL


experts and collation of existing
materials

© STL Partners | Proprietary and Confidential 25


We produced thought leadership and sales enablement tools
targeted at the manufacturing sector for a leading tech firm
We conducted primary research to understand the main drivers for looking into private networks and the challenges manufacturers
face in their journeys

Interview programme with Building on this primary research,


1 manufacturers to discuss the drivers 3 we produced an industry guide
(e.g. use cases, connectivity with practical steps for
requirements etc.) for exploring manufacturers to assess their
private networks and the challenges connectivity needs and deploy
they are facing private networks

2 4
Survey with 170+ key We produced a series of persona
decision-makers within cards for the client to provide its
manufacturers in 4 key sales teams with quick, easy to
markets: US, UK, Germany, digest information ahead of
and Sweden conversations with prospective
clients in the manufacturing
vertical

© STL Partners | Proprietary and Confidential 26


We helped a hyperscale cloud provider to validate their hypotheses
on how telcos are pursuing the private networks opportunity
We conducted an interview programme to ascertain telcos’ private cellular strategies, key challenges and barriers in driving adoption
14 interviews were conducted with CSPs globally The interviewees hold a variety of senior positions:

3 5 4 2

Chief Operating Executive Director, VP, 5G and Director of


Officer New Growth Digital solutions Technology

The interviews included different types of players to reflect the overall private
networking landscape…
• Traditional mobile network operators, from national incumbents to
challenger operators
• New emerging players that specialize in enterprise connectivity
North America EMEA Asia Pacific Latin America

The findings of our research programme were used to help inform the company’s proposition and product strategy as well as their
messaging, positioning and overall approach in engaging with CSPs.

© STL Partners | Proprietary and Confidential 27


Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

3.1 Defining the private networks landscape

3.2 Use case and vertical prioritisation

3.3 Business model and G2M strategies

3.4 Engaging customers and partners

© STL Partners | Proprietary and Confidential 28


STL ran a workshop to help a North American CSP identify
use cases for developing its private networking offering
Output

Use case profile for each use STL Partners complied and scored a list of 21
Long-list of use cases case use cases ahead of the workshop with the
Use case descriptions, vertical
application, “why edge/5G?” operator

• STL built a scoring criteria against which all use


STL and Cisco cases were measured.
Ranked list of 21 use cases
scoring Synthesis of STL’s and Cisco’s • Scoring was comprised of 6 criteria (e.g. need for
independent scoring 5G, customer propensity to spend) on a scale of 1
– 4 (see criteria here)
• Both STL and Cisco completed the scoring ahead
21 scored use cases of the workshop.
• During the workshop, the operator reviewed and
Tested criteria and scoring to
arrive at a shortlist of 3 use
amended the scores and their associated
cases weightings to arrive at the top 5 use cases to
Workshop pursue.
• These 5 were further explored (definitions, need for
5G, proposition) to prioritise the final 3 use cases
3 use cases for the operator to take away

© STL Partners | Proprietary and Confidential 29


We conducted primary research with demand and supply side players
to understand the market for 5G slicing in Europe

We conducted qualitative interviews with supply side We synthesized findings from the primary research
players and distributed a survey to demand side to provide strategic recommendations to the client
players and produce a thought leadership report

Supply side interviews

6 Telco 2 Advisor

4 Vendor 1 Hyperscaler

Demand side survey respondents

2% 42% 57%

© STL Partners | Proprietary and Confidential 30


STL prioritized and built sales enablement collateral for key private
networks use cases across verticals
Each use case has 3 main sections: General overview, The document is designed to be easily navigable,
why this use case, technical requirements. The CSP which is supplemented by instructional videos,
version has an additional, ‘customer business case’ slide explaining the navigation

About STL and the


General overview Verticals covered
use case directory

How to navigate Navigation Contents of each


the document demonstration section explained

Slide only present in CSP


version
© STL Partners | Proprietary and Confidential 31
Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

3.1 Defining the private networks landscape

3.2 Use case and vertical prioritisation

3.3 Business model and G2M strategies

3.4 Engaging customers and partners

© STL Partners | Proprietary and Confidential 32


STL built the business case for the telco and end customer
within 2 use case areas for private networks
Business case document for smart stadiums Business case document for AGVs on campuses

Including output from modelling exercise…

End customer ROI Value chain (and telco) revenues

© STL Partners | Proprietary and Confidential 33


We explored how operators can monetise network slicing in
three core domains (1)
We spoke to stakeholders operating in each domain to ascertain the unique slicing proposition

Multi-tenant campus
Mobile cloud gaming Live broadcast capture
networking

Example use cases: Example use cases: Example use cases:


• Single player, high-intensity • Live event/sports capture • Science parks/research
mobile gaming • Live news broadcast facilities
Key drivers: Key drivers: • SME industrial park
• Low latency, low jitter reliability • Demand for high quality, live Key drivers:
• Emergence of new medium- content • Cost barriers to private
intensity gamer • Democratization of the networking
• Growth of mobile gaming broadcast value chain • Need for data sovereignty

© STL Partners | Proprietary and Confidential 34


The deliverables explained the value of slicing, the viable
business models, and the emerging value chain (2)
Value of slicing Value chain Viable business models

© STL Partners | Proprietary and Confidential 35


Contents

1 Overview: STL Partners private networks practice

2 Our Private Networks Insights service

3 Our Private Networks Consulting services

3.1 Defining the private networks landscape

3.2 Use case and vertical prioritisation

3.3 Business model and G2M strategies

3.4 Engaging customers and partners

© STL Partners | Proprietary and Confidential 36


We developed a private 5G external-facing sales asset and
internal-facing playbook for a leading systems integrator
The external asset outlined the The internal sales playbook addressed different ‘plays’ to help guide our client sales teams in
value of private 5G customer engagements

• The key trends/challenges


that the manufacturing and
extractives (oil, gas and
mining) industries face
• The role and potential value
of private 5G
• Key use cases for each
vertical and how private 5G
enables these
• Company X’s value
proposition in delivering
private 5G-enabled digital
transformation
• Company X’s key
Each play included content on the following areas:
capabilities and customer
case studies 1: COMPANY X
STAKEHOLDER
2: TARGET
CUSTOMER
3: DEPLOYMENT
PATHWAY
4: AMBITIONS &
CHALLENGES
5: PROPOSITION
MESSAGING
6: CAPABILITIES
7: ENGAGEMENT
FRAMEWORK

© STL Partners | Proprietary and Confidential 37


We built a sales enablement tool to help technology vendor-CSP
partnership address the private 5G opportunity in manufacturing

We prioritised key use cases in manufacturing and designed a tool to help the partnership accelerate pre-sales
engagement in specific domains

1. Identifying
7. Closing
prospect
sale

6. Responding 2. Engaging and


to RFP (if nurturing prospect
Sales
necessary)
lifecycle

5. Inputting to 3. Helping prospect


Through interactive client workshops, we identified
RFI (if make business case
manufacturing as a key focus industry from a longer list of 7 necessary) (if necessary)
industries and developed a long list of potential key use cases
4. Defining customer
within manufacturing requirements /
identifying solution

© STL Partners | Proprietary and Confidential 38


We supported Dell Technologies to demonstrate the value of
their private mobility offering to enterprises
Interview and survey programme Thought leadership report Webinar

With 200+ industrial enterprises across five Aimed at telcos, enterprises and systems
To explore the different opportunities and
continents, to understand enterprises’ needs integrators, leveraging insights from bespoke
strategies for enterprises looking to take
and requirements from private mobility research and highlighting benefits of private-
advantage of private mobility
offerings mobility-as-a-service

Number of survey respondents across industries


Architecture,
67 Engineering &
Construction

17 Oil, Gas & Mining

94 Manufacturing

Transport &
34 Logistics

© STL Partners | Proprietary and Confidential 39


We produced a thought leadership report on enterprise
perceptions of network slicing, focusing on slicing security

Interview programme with telcos and Strategy read-out with key


Thought leadership report
enterprises stakeholders

• Global interview programme


including recruitment of senior
executives within telcos and
enterprises across key industries
• Industries covered within interview
programme include:

Smart cities Manufacturing Logistics

Energy and Rail and


utilities transport

© STL Partners | Proprietary and Confidential 40


STL is working with a Tier 1 European operator to help
define the proposition for “enterprise” 5G
Demand side primary research Strategic key questions for the operator

• To what extent is 5G a priority today, in the


9 interviews with local context of other investments?
market players
• How ready are enterprises to adopt 5G?
• What are the business drivers for adopting 5G?
• How do enterprises evaluate ROI for 5G?
• How do enterprises want to access 5G services?
100 survey responses from
across enterprise verticals • Which commercial and service models do
enterprises prefer?

© STL Partners | Proprietary and Confidential 41

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