Destina ÖrnekCV

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Destina SACCILARLI Paid Media Manager

destinasacci@gmail.com +905555555555
Istanbul, Turkey destina-saccilarli

Profile
Paid Media Manager with proficiency in digital advertising, campaign optimization, and analytics across various
platforms. Specialized in crafting data-driven strategies to maximize ROI and enhance brand visibility, leveraging
tools such as Google Ads, Facebook Ads Manager, and TikTok Ads. Utilizes advanced analytical tools like
Google Analytics, Adobe Analytics, and Data Studio to extract actionable insights and optimize campaign
performance. Additionally, experienced in mentoring and guiding team members, employing tools such as Asana
and Hubspot, to achieve successful outcomes in the fast-paced landscape of paid media.

Professional Experience
2023/04 – present Paid Media Manager
London, Holibob LTD
United Kingdom Leading 3+ people which includes paid media specialists to manage 30+ clients.

Setting up and managing campaigns across Google, Facebook, and TikTok with a best

practice approach, resulting in a 101% increase in overall conversions.


Ad copy creation, development, testing, optimization, and personalization with a

134% increase in gross revenue YoY.


Improving quality score through keyword, copy, and landing page relevance

optimization.
Managing daily spend through manual, automated, and machine learning-led bid

optimization, in line with targets and monthly budgets.


Monitoring and analyzing paid performance campaigns to deliver rich insights to

clients and drive optimization decisions.


Responsible for client reporting on a weekly, monthly, and quarterly basis and

attending client calls/meetings.


2022/05 – 2023/04 Paid Media Specialist
Vienna, Austria BAMBINIFASHION
Manage performance based digital marketing activities such as Google ads, Facebook

Ads, TikTok Ads.


Implementation of digital marketing strategies and plans for the US, Europe and the

Middle East which resulted as 55% in revenue YoY.


Plan and monitor budget, adjust bids to gain 30% better ROI

Responsible for tracking performance marketing KPI's.


2021/01 – 2022/05 Paid Media Specialist


Istanbul, Turkey Estée Lauder
Implementation of digital marketing strategies, plans, and activations with brands and

corporate teams.
Managing e-retail.com, 3PP, and marketplace performance led to a 50% increase in

sales YoY.
Establish new digital media collaboration models with our key partners.

Executing yearly product launches according to brand strategies contributed to a


significant +4 point increase in brand awareness.


Responsible for tracking performance marketing KPIs and reporting analysis, causing

a 43% increase in ROAS YoY with A/B testing of creative specs for Aveda hair care
products.
2020/01 – 2021/01 Digital Performance Marketing Specialist
Istanbul, Turkey Garanti BBVA Payment Systems
Developing digital projects and campaigns according to the digital strategy of Garanti

Payment Systems resulted in a 310% increase in sales YoY.


Budget allocation and optimization of all digital activities are based on business goals

for all brands of Garanti Payment System, such as Bonus and Moneybonus.
Working with outsourcing firms to create the best customer experience on digital

channels led to a 130% decrease in cost per acquisition.


Managing performance-based digital marketing activities on SEM, SEO, affiliates, and

programmatic to increase digital sales.


Utilizing web analytics, A/B tests, and customer insights to understand digital

consumer cycles and trends resulted in a 110% increase in digital sales.


2018/02 – 2020/01 Marketing Communication Specialist
Istanbul, Turkey Opel
Recommend, implement, and maintain site design and operation, create landing pages,

and optimize user experience.


Instrument conversion points and optimize user funnels.

Contribute to the development of marketing communications (from ATL to digital


and social media) and partnership business plans.


Developing marketing communications campaigns to launch Opel Corsa in the

Turkish market resulted in a 30% increase in market share YoY.


Measure and report the performance of all digital marketing campaigns and assess

them against goals (ROI and KPIs).


Collaborate with agencies and other vendor partners.

Education
2020/01 – 2020/02 Digital Media Bootcamp
Istanbul, Turkey BAUSEM
2014/09 – 2019/01 Environmental Engineering
Istanbul, Turkey Istanbul Technical University

Skills
Google Ads Facebook Ads
TikTok Ads Google Analytics (GA4)
Google Tag Manager Looker
SQL PowerBI

Certificates
Facebook Ads Masterclass Google Ads Masterclass
Udemy Udemy

Google Data Studio Google Analytics IQ


Udemy Google

Google Ads Search Certificate


Google

Languages
English Turkish

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