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23 views

Blog

Uploaded by

Vedant Narula
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is a blog?

A blog is a website or online journal where people write about different


topics, sharing their thoughts, experiences, and information with others.

Purpose of a blog
The purpose of writing a blog is to share information, ideas, or personal
experiences with others. It can be used to educate, entertain, or inspire
readers on various topics that interest the writer.

Conventions/Structure

Name of the blog

Title

Subtitle

Date

Time

1. A Blog Must Always Be Dynamic - Blog posts are like diary entries;
they include a publishing date and meta tags. New entries and regular
updates are key to running any kind of blog.

2. Posts Are Displayed in Reverse Order

3. Blogs Structure - First comes a header with the menu or navigation


bar to declutter the page and make a great first impression. It’s
followed up by the main content area on which blog posts appear
either by order of publishing or by relevance. Down below are contact
pages, privacy policies, and relevant links, neatly arranged in a footer.
A sidebar highlights favorite entries and displays social profiles and
call-to-actions.
4. The Blog’s Leading Star Is Its Content
Different blogs publish different types of posts, though a majority of
them relies on the power of the written word. Depending on the
author’s intention, an article is typically an opinion piece, an
instructional guide, or a news post. Monotonous chunks of text are
separated with images or videos.

Hook (quote, rhetorical question)


literary devices :
triad(mention three emotive words that makes it memorable for the
target audience), metaphor(compare two unlike things without
encompassing as and like), simile(compare two unlike things with
encompassing as and like), personification(giving human qualities to
non-living things in order to make the message filled with humour and
memorable),
inclusive language (use diction like we, us in order )

5. Headlines Should Be Attention Grabbers

6. One Rule Applies to All Blogs: Relevancy


Though every engaging content must be relevant, this rule especially applies
to blogs posts. They might differ in types, mediums, formats, and styles; in
order to arouse interest or evoke debate, they have to be original and unique;
but to be read at all, blog posts must always deliver upon their promise.

7. Blogs and Links Go Hand in Hand


Blogs and links go hand in hand even when marketing isn’t the goal. Internal
linking, for instance, ensures intuitive navigation between mutually relevant
posts, thus providing an exceptional reading experience. It’s about the flow
and facilitation of knowledge transfer.

8. A Blog Is Founded on Personal Touch


The word “blog” derives from an earlier version “weblog”, which initially
referred to personal online journals. Before blogs became political in the early
2000s, they were merely means to make private thoughts and opinions
public. The personal touch, however, remains their vital characteristic to
date.

Even with today’s universal topics, the recommended interpretative approach


is the one that implies uniqueness. If the subject matter requires utmost
objectivity, the personal touch is accomplished through an individualistic
writing style. Every blog author has an “About Me” page and a distinct
signature mark.

9. Posts Should Always Encourage Debate


The comment section is another mutual characteristic of respectable blogs.
It’s typically located at the end of every post, as a place for readers to
engage in a conversation and leave their honest feedback. The ability to
provoke a response and encourage interaction is held in the highest regard
by all readers.
10. All Blogs Are About Communication
With or without open debate, communication is still the end purpose of each
and every blog post.

Conclusion:

Call for action- persuade the audience to resonate with the speaker to be
the part of the solution. This happens mainly by employing inclusive
language so they feel they are the part of the solution as well.

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