Curriculum Vitae

Name: Hisham Masoud

Nationality: Jordanian
Mobile: +966-503119853
Gender: Male
Military statue: Married
Email: [email protected]
Address: Orouba St. Riyadh, Saudi Arabia

Objective:

National Sales Manager with extended responsibilities, to reprise my

success in a challenging role in the field of people management with
a diversified market experience, hence utilizing the academic
background of the pharmaceutical industry practical applications in
both marketing and sales functions.

Education:

• Graduated from Faculty of Pharmacy, King Saud University 1993.

(I was able to complete all pharmaceutical programs within 4.5 years).
• Graduated from Model Capital Institute School, Riyadh in 1988/1989.

Professional Experience:

• Ronesca Company , Regional Sales Manager (Dec.2018 till NOW).

Major Responsibilities:
• Managing all sales & marketing activities related to Saudi market
• Managing 7 district managers & 140 Med Rep
• Fixing sales & marketing strategies to be matching with market changes.
 • Build a real partner ship relation with our customers based on Win Win
situation.
• Setting target, budget forecasts and plans of execution , marketing strategies
to achieve company objectives
• Evaluation DM & subordinate based on clear KPI’s.
• Deef Pharmaceutical , Sales & Marketing Director (Aug.2015 – Nov.
2018).
Major Responsibilities:
• Managing all Export Sales & Marketing activities (Agreements &
Logistics).
• Managing & directing sales strategies to be matched with Deef vision to be
one of the pharmaceutical leading companies in Saudi market & region.
• Managing managers (5 managers & 32 Med.Rep.).
• Builds effective & enduring customer relationships; identifies and works
closely with the most significant customers in the region.
• Deef products introduced to KFNGH , SFH , KFMC , KFAH,MOH.
• Coaching district managers to upgrade their skills to be matched with Deef
vision.
• Recruitment & retain high talented people.
• Directing medical & marketing department to have a flexible strategies &
tactics matching with Deef vision & market.
• Secure Deef partnership relation with Governmental sectors.
• Designing & tailoring Deef marketing strategy to be focused on the patient
awareness and providing a convenient portfolio for the medical community.

❖ Novartis Hypertension & Diabetes Portfolio Area Sales Manager (MOH

/Private) - Novartis Saudi Arabia January 2012 – April 2015)
Major Responsibilities:
• Responsible for the development and setting clear brand sales objectives,
coaching, people development, assessment, execution marketing strategies.
• Apply regional strategies to develop & implement regional business plans.
• Builds effective & enduring customer relationships; identifies and works
closely with the most significant customers in the region.
• Leads a high-performing team of sales representatives; hires, trains and
develops representatives as necessary; provides coaching and feedback
aligned to Novartis leadership standards and sales functional competencies;
inspires representatives to meet and exceed sales objectives.
• Manages and optimizes effective allocation of resources to deliver required
business results.
• Works effectively with key accounts, key account managers (KAMs), and
with colleagues across other functions/units with general medicines to
achieve business results.
• Successfully Re-launching Exforge HCT, regaining its trajectory as well as
maximizing Exforge SOV thus gaining MS Vs. competitors
• Ensure Governmental sales progress with further penetration and deeper
adoption of prescriptions via partnership programs & collaboration with
Market access.
• Foster and encourage innovation within the unit with focus on:
• Designing and delivering Exforge new campaign, maximizing SOV, with a
patient centric approach
• Motivate, engage & Prepare FF for achieving execution excellence.
• Develops in-depth understanding of the regional market environment and
customers; communicates customer insight to internal stakeholders and
supports development of new business strategies; identifies top business
opportunities or gaps through analysis of available reports.
• Running Tailored Completion Handling sessions per team as to ensure
optimum impact in field
• Serves as a communication bridge from senior management to sales
representatives.
• Support field training.
• Works within ethical and compliance policies and create a culture that
ensures all reports, direct and indirect, do the same
• Creates a diverse and inclusive environment free from all forms of
discrimination and harassment.
• People development:
• Developing and rolling out a developmental program for associates with
marketing & medical career aspiration with the extended responsibility to
develop 5 associates to enrich the Marketing /medical Talent Pool.
• Supporting and developing directly reporting Associates to be a ready Brand
Manager/Medical associate by end of the year.
• Designing and delivering creative tools enhancing FF knowledge and
competitiveness.
• Developing innovative tools to facilitate accessibility & MSG delivery to
our HCPs
• Developing an innovative program to increase MEs adoption for Exforge,
Exforge HCT, Diovan, CoDiovan /Galvus & GalvusMet (MOH & Private).
 • Delivering a patient centric communication context for Exforge, Exforge
HCT, Diovan, and CoDiovan, Galvus & GalvusMet (MOH & private).

❖ Area Sales manager MSD Saudi Arabia Dec 2006 – Dec 2011
Major Responsibilities:
• To Build and execute strategies to meet sales goals for the region (Private
/Institution & MOH) to drive regional sales performance, market share and
optimal resource utilization; to build effective and enduring business
relationship with key regional customers and stakeholders; to lead, motivate
and develop a high-performing team of pharmaceutical sales
Representatives; to promote MSD as a leader in general and specific
pharmaceutical areas.
• Develop brand and portfolio strategies that optimize short and long term
value
• Optimize patient access in collaboration with the market access team.
Achievements:
• Achieving 111% (Januvia/Janumet) with 12% growth.
• Achieving 105% (Woman Health Care Products, Organon Legacy).
• Achieving 119% (Asthma Portfolio, Schering Plough Legacy).
• Achieving 18% Growth (Ophtha & Derma Line, MSD legacy).
• Inclusion woman health care products (Cerazett, Marvelon) to KFNG,
KKUH, SFH formularies.
• Inclusion Remeron (Antidepressent, Organon Legacy) to MOH formulary.
• Inclusion Cosopt (AntiGlucoma, MSD legacy) to KKESH formulary.
• Developing a conducting a concrete competitor handling campaign for
Puregon (IVF, Organon Legacy).

❖ Business Unit Manager (MOH Sector), Novo Nordisk Saudi Arabia

(April 2005 – Sep 2006).
Achievements:
• Build up a sales team fully dedicated to MOH business from the scratch.
• Hiring, Training, Coaching, Motivating & build a partnership relation with
MOH KOL across the kingdom ministry of health accounts (22 medical
supplies).
• Create a recommendation letters to include new technology of diabetic
devices. (NovoMix & Levimer).
• Design a special strategy dealing with MOH business.
• Design patient awareness campaign.
 ❖ Key Account Manager, Business development Department,
GlaxoSmithKline Saudi Arabia Nov 2004.
• Participated in the successful launch of Zinnat Suspension, Lamictal ,
Zofran,Flixonase & Zeffix
• Proposing and applying many initiatives pre and post launch as to foster the
Zinnat & Lamictal performance (MOH).

❖ Tender Business Supervisor , GlaxoSmithKline Saudi Arabia ,Jan 2001

– Nov. 2004
• Achieving 101% , 108%,100% Vs. target
• Inclusion (Zinnat, Lamictal, Zofran) to MOH formulary.

❖ Private Med Rep. GlaxoSmithKline Saudi Arabia, July 1993-Jan 2001.

Academic Experience and Training:-

• M1 leadership behaviors Jeddah, KSA 1-5 Dec 2012.
• Leadership behaviors for sales manager, Cairo, Egypt Sep 2009.
• Sales Force Management, MEMC, Dubai, 2-4 Feb 2008.
• Xlence Kam Training, 11-12 Feb 2007.
• Xlence 8 steps Coaching Model 12nd March 2007.
• International Supervision Cource, CCM (June 2000) GlaxoSmithKline.
• Product Mix & Effective Marketing Practice, CCM Company, July 2003,
GlaxoSmithKline.
• Advance Management Styles, Feb 2002, GlaxoSmithKline.
• Master Salesmanship, Clement, Communication Incorporated, Aug 2001,
GlaxoSmithKline.
• Sales Upbeat, Jonathan Hotz, Headoffice, Sep 1999, GlaxoSmithKline.
• Begging & Intermediate Courses of Excell97, Head office,
GlaxoSmithKline, June 1998.
• Advanced Professional Selling Skills (REB 3), June 1998, Riyadh,
GlaxoSmithKline.
• Management & Motivation, Head office, April 1998, GlaxoSmithKline.
• Antibiotic Management Protocol Course, Riyadh, Sep 1997,
GlaxoSmithKline.
• Presentation & Negotiation Skills, Head office, Egypt, Cairo, Oct 1995,
GlaxoSmithKline.
 • GlaxoSmithKline Products Training Courses & professional Selling Skills
(PSS3), Learning International, Cairo, Egypt, July 1993.
• Professional Selling & Marketing Skills Information Center , Cairo , Egypt ,
May 1993

Personal Skills:
• Result driven and have strong analytical thinking
• well integrated cooperation with different cross functional departments to
ensure executional excellence
• People management, Coaching , Objective Setting, Hiring , field training,
communicating and delivering consistent brand message internally and
externally
• Strategic planning, accurate budgeting and forecasting to deliver optimum
brand management results.
• Applying innovative and creative approaches.
• Self-motivated, with strong passion and will to win.
• Good learner with eagerness to add new experiences and knowledge.
• Communicate and deal with different types people having good leadership
skills to align the whole team behind company goals.

Additional Skills
• A good hand of Microsoft office (Excel, PowerPoint and Word)

Language
• English: excellent (speaking, reading, & writing).
• Arabic: excellent (speaking, reading, & writing)

Interests and Hobbies

• Reading
• Sports
References:
• Eyad Mesbah (Saudi Center Head), 009627774666666).
• Dr.Khaid AlKhanbasi (Saudi Center MD, 00966506234371).
• Khalid Harb (Pharma General Director, AlGosaibi Group,
00966554415681.
• Othman AlMutlaq (Governmental Affairs & Registration Manager,
Novartis Consumer Health Care, 00966503168149).
• Mads Bolarson (General Manager, Turkey, Novo Nordisk,
00971505582917).
• Ibrahim Al-Makhthi (Julphar GM, 00966555519993).

Thank You