GREEN VALLEY COLLEGE FOUNDATION, INC.

Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

by:
Aravella Q. Lapidez
Cristy S. Lamorena
Jessiebel K. Layol
John Carlo N. Jimena
John Rodney Jr. D. Junsan
Rj D. Jamela

SET- A MANDELA
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

I. EXECUTIVE SUMMARY

Eggstra Smoothie is a startup business offering a unique and refreshing egg

smoothie beverage that caters to a broad market which includes health-conscious
consumers looking for a nutritious and flavorful drink option. Our shake is made with
healthy ingredients, including fresh fruits and high-protein eggs. Our target market
includes students and employees at any age inside Green Valley College and
NDMU- IBED. We anticipate high demand for our product due to the growing trend of
healthy eating. Our marketing strategy will primarily rely on social media and word-
of-mouth referrals to promote our product.Our mission is to be part of peoples lives
by bringing nutritious egg smoothie. We will provide quick, safe, and tasty drinks at
an affordable price. Our vision is to be one of the leading nutritious drink business in
the community by providing good quality food products and excellent services to
customers.

Our financials project a positive cash flow within the first year of operation, with a
projected revenue of $ [insert estimated revenue amount] and an estimated net profit
margin of [insert estimated net profit margin amount]. Additionally, we will consider
partnership opportunities with eateries, school canteens and health food stores to
increase visibility and reach potential customers. Our key to success is to expand
our product line which including other flavors that our customers can choose and
create enjoyable, unique, safe, and amazing beverages for everyone.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

II. BUSINESS DESCRIPTION

We are a start-up business build through partnerships which consist of six

members. At Eggstra Smoothie we are dedicated to revolutionizing the way how our
community enjoys drinking such beverages, not just drinking a delicious smoothie
but also drinking a healthy one. We came with this business as we noticed other
business almost in the area sells beverages that contains more processed
ingredients than healthy ones. Our business will be located near the Green Valley
College where there’s a high demand of market. Our Egg Smoothie is combined with
the wholesome goodness of smooth ice, ripe bananas, fresh pineapples, creamy
milk, lime, white sugar, and farm-fresh eggs. This delightful blend creates a
delicious, full of protein and energizing drink that stands out in a market saturated
with processed alternatives.

Eggstra Smoothie aims to create a positive change in dietary habits by offering a

refreshing alternative to traditional shakes, which often rely heavily on processed
ingredients. With our commitment to quality and community, we are not just selling
smoothies we are promoting a lifestyle of health and wellness.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

III. MARKET ANALYSIS

TARGET MARKET

Our egg smoothie is designed for everyone in the Green Valley College and
NDMU- IBED community, specifically for individuals aged 7 and above including
students, faculty, and other staff. Both genders are targeted, with males often
more inclined toward high-protein options for fitness, while females may be
interested in egg smoothies for energy, weight management, and overall health.
Both students and working professionals are typically part of a fast-paced,
dynamic lifestyle. They often juggle various responsibilities such as academics,
work, social activities, and personal well-being. Due to their active schedules, they
seek convenient, on-the-go food options that support their health and productivity.
We also prioritize accessibility, ensuring that even minimum wage earners can
enjoy a refreshing and satisfying drink without breaking their wallet. Whether
you’re rushing between classes or taking a break from work, our egg smoothie
offers a delightful option for all members of the community.

SWOT ANALYSIS

Strengths Weaknesses
-Offers a unique quality product -Product is perishable, so it must be sold
as soon as possible
-Product has high nutritious value
- Limited Staff
-Broad Target Market
- Limited Financial Resources
-Pleasant Customer Service
- Limited materials and supplies
-Affordable price
Opportunities Threats
-Has large market potential -Weather/ Natural disasters
-Expanding product line -Market trend changes
-Expansion of the business -Imitation of products
-Possible Inflation
-Changing customer preferences
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

MARKET NEED AND COMPETITIVE ANALYSIS

Market Need
Many people, especially students and busy professionals, are seeking alternatives
to sugary drinks like sweetened milk teas and sodas, which can lead to energy
crashes and do not contribute positively to their overall health. There is a significant
need for beverages that offer high protein content, are low in added sugars, and use
natural ingredients. This aligns with the growing trend toward clean eating and a
lifestyle that balances convenience with nutrition. The market needs beverages that
are not only tasty but also offer genuine health benefits, which is where our "egg
shake" and "Eggstra Smoothie" fit perfectly.

Competitive Analysis
In our competitive landscape, many established brands like High Street Grill are
offering sweetened beverages such as milk teas, sodas, and flavored drinks that
often contain high amounts of added sugars, artificial flavors, and preservatives.
While these products may attract customers due to their taste and convenience,
there is a significant gap in the market for drinks made from natural, whole
ingredients that provide real nutritional value. Our advantage is that we stand out by
offering our Egg Smoothie which use only natural, high-quality ingredients. Our
commitment to health and honesty resonates with consumers who are increasingly
looking for clean, nutritious options. By focusing on the nutritional benefits of our
drinks, we appeal to both students and faculty who want healthier choices without
sacrificing taste. Consumers who value health and authenticity are likely to find our
offerings appealing.

Growth Potential

By offering convenient, ready-to-drink options, leveraging subscription models, and emphasizing

ethical sourcing, egg smoothies can target a broad demographic, including fitness enthusiasts,
millennials, and Gen Z. Their potential for growth is further enhanced by digital marketing and
partnerships with large beverage brands, making them a strong contender in the competitive health
and wellness beverage market.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

IV. OPERATIONS AND MANAGEMENT

A. Operational Process

Smoothie Preparation
The team follows standardized recipes to ensure consistency in taste, and quality.
Ingredients are measured, blended, and garnished according to our precise
guidelines.

Ingredient Sourcing
Ingredients are sourced from trusted suppliers to ensure freshness and quality.
Regular checks are everytime we buy.

A1.Quality Control Measures

Ingredient Quality Checks

All ingredients are inspected upon delivery to ensure they meet quality standards.
Eggs and fruits are checked for ripeness, freshness, and cleanliness.

Customer Feedback
We will check customer feedback on taste, freshness, and service is collected and
reviewed regularly to identify areas for improvement.
The work area, blenders, and utensils are cleaned regularly to maintain hygiene.
Servers wear gloves, masks, and hairnets during preparation. Stock levels are
closely monitored to ensure enough supply without overstocking, which helps
manage costs and reduce waste.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

B.Form of Business Organization

Our business is built through partnership and the person who has the greater
share/contribution will puts its name as the manager but the all members will hold its
liability in the entire business.

Organizational Structure

Cristy S. Lamorena
General Manager

Rj D. Jamela
John Carlo N. Jimena
Cashier/Financial
Manager Marketing Manager

John Rodney Jr. D. Junsan

Jessiebel K. Layol Aravella Q. Lapidez
Server 1
Server 3 Server 2

Roles and Responsibilities

Roles Responsibilities
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

General Manager Handles the daily operation and management of “Eggstra

Smoothie,” ensuring smooth workflows, quality control, and
efficient service. She is responsible for managing the team,
inventory, scheduling, and resolving any operational issues.
Cashier/Financial Manages the cash register and financial tracking for “Eggstra
Manager Smoothie.” This includes handling customer payments,
overseeing daily sales reports, managing budgets, and tracking
expenses
Marketing Manager leads the marketing efforts, developing strategies to build
brand awareness, attract customers, and grow the business.
Server 1 Known for his friendly demeanor, Junsan excels at customer
interactions and brings energy to the team.
Server 2 A team player with a focus on quality, Lapides ensures every
order meets the brand’s standards
Server 3 Detail-oriented and attentive, Layol is committed to maintaining
service quality and cleanliness.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

V. PRODUCT AND SERVICES

Product Description
Our Egg Smoothie is a delicious blend of wholesome ingredients, carefully crafted
to deliver both nutrition and flavor. It features smooth ice for a refreshing, creamy
texture, ripe bananas that add natural sweetness and essential potassium, and fresh
pineapples that contribute a tropical zest and a boost of vitamin C. Creamy milk
enhances the richness and provides extra protein, while a splash of lime juice lends
a refreshing tang that balances the sweetness. A hint of white sugar is added to
enhance the flavor without overpowering the natural sweetness from the fruits. The
highlight of our smoothie is the farm-fresh eggs, offering a rich source of high-quality
protein and essential nutrients.

Positioning and Unique Selling Proposition (USP)

Our unique selling point is our Egg smoothie S1 and S2 a healthy and energizing
drink that provides plenty of protein for people with busy, active lives. Our brand
message, "Get your Eggstra Energy Everyday’’ highlights how our product can give
students the boost they need and offers faculty a healthier alternative. We want our
brand to feel fun, friendly, and energizing. The name "Eggstra Smoothie" captures
the idea of using quality ingredients and unique recipes, while also giving off a
playful and memorable vibe that connects with our customers.

Pricing Strategy
Our pricing strategy for the Egg Smoothie will be based on a cost-based approach,
ensuring that all production expenses are covered while allowing for profit. First, we
will calculate the total cost of each smoothie. Once we have the total cost, we will
apply a markup percentage to determine the selling price.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

VI. MARKETING AND SALES STRATEGIES

A.Marketing Strategies

A1.Digital Marketing

Social Media
We will post vibrant images and videos of smoothies, emphasizing the egg shake in
social media platform such as Instagram and Facebook and use hashtags like
#EggstraSmothie, #EggstraEnergy, and #GetEggstra. Also dedicate a reel to
showcase the making of the egg shake, customer reactions, and nutritional benefits.

Influencer and Ambassador Partnerships

We will partner with well-known students or faculty as Eggstra Smoothie
Ambassadors. They’ll share posts, provide testimonials, and recommend the egg
shake to peers.

Content Marketing
We will share informative posts about the health benefits of protein and the egg
shake, targeting fitness-conscious individuals. This could include tips on energy-
boosting foods, protein benefits, and smoothie recipes.

A2.Offline Marketing

Posters and Flyers

Place engaging posters around campus with messages like “Get Eggstra Energy!” or
“Try the Egg Shake Everyone’s Talking About” to attract students and faculty. High-
traffic areas (library, cafeteria, and student lounges) are ideal.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

Campus Events and Sampling

Set up tasting booths during school events to introduce new customers to the egg
shake. Offer coupons or small discounts for their next purchase if they enjoy the
sample.

Customer Engagement
We will encourage our customers to refer Eggstra Smothie to their friends or co-
workers by offering discounts or freebies each referral. This will build trust and
expand our customer base quickly.

B.Sales Strategy

Bundle and Group Deals

We will offer group discounts for friends, clubs, or study groups like “Buy 3 Get 1
Free” offer to increase sales volume and word-of-mouth.

Eggstra Rewards Loyalty Program

Implement a loyalty card system where every 10th smoothie or egg shake is free.
This encourages repeat visits and builds loyalty.
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

VII. FINANCIAL PROJECTIONS

A. Costing and Pricing

A1.Smoothie 1 (small) Costing and Pricing

Materials Unit Price/Unit Cost

Banana 8kg 40 320
Pineapple 8kg 55 440
Egg 40pcs 8 320
Lime 1kg 25 25
Evaporated 9 cans 34 306
milk(360)
Vanilla food flavor 2 bottle 45 90
Water for ice 16 liters 1 16
White sugar 1kg 100 100
Cup small(12oz) 110 pcs 2.25 247.50
Straw 1 pack 20 20
Total cost(small) 1,884.50php

Total unit that can be made= 110 unit

Cost per unit= 1,884.50/110= 17.13 php
Selling price= 35 php
Total Sales(small)= 110* 35= 3,850 ph
Profit S1= 1,966php

A2.Smoothie 2 (large) Costing and Pricing

 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

Materials Unit Price/Unit Cost

Banana 9kg 40 360
Pineapple 9kg 55 495
Egg 45pcs 8 360
Lime 2kg 25 50
Evaporated milk(360) 10 cans 34 340
Vanilla food flavor 2 bottle 45 90
Water for ice 18 liters 1 18
White sugar 1kg 100 100
Cup small(16oz) 100 pcs 2.60 260
Straw 1 pack 20 20
Total cost(large) 2,093php

Total unit that can be made= 100 unit

Cost per unit= 2,093/100= 20.93 php
Selling price= 45
Total Sales= 100*45= 4,500php
Profit S2=2,407php

B.Financial Projections
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

EGGSTRA SMOOTHIE EGGSTRA SMOOTHIE

EGGSTRA SMOOTHIE Weekly Income Monthly Income
DAILY INCOME (x6) (x4)

Total weekly sales 50,100

( S1 & S2) Total monthly 200,40
Total daily sales 8,350 sales 0
Total Cost per 23,865
( S1 & S2) week ( S1 & S2)
( S1 & S2)
Total Cost per 3,977.50 Gross Profit 26,235 Total Cost 95,460
day per month
( S1 & S2) ( S1 & S2)
Gross Profit 4,372.50
Gross Profit 104,94
0

EGGSTRA SMOOTHIE

Projected Income Statement for Year 1-3

Year 1 Year 2 Year 3

(10%) (10%)
Revenue 2,404,800.00 2,645,280.00 2,909,808.00

Cost of Goods Sold 1,145,520.00 1,260,072.00 1,386,079.20

Gross Profit 1,259,280.00 1,385,208.00 1,523,728.80

 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive.,City of Koronadal, South Cotabato

COLLEGE OF BUSINESS EDUCATION

VII. APPENDICES

A. Legal Documents

A1. BIR PERMIT

A2. DTI Registration Form

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A3. Barangay Permit
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A4. Municipal Permit
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