CITY COLLEGE OF TAGAYTAY i

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FEASIBILITY STUDY TECHNICAL FORMAT ✓ Font size -14pt
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A Feasibility Study
Submitted to the Faculty of
School of Business and Management
City College of Tagaytay
Tagaytay City
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In partial fulfillment
of the requirement or the degree of
Bachelor of Science in Business Administration
major in Marketing Management

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PROPONENTS NAME
PROPONENTS NAME ✓ All caps
PROPONENTS NAME ✓ Bold
PROPONENTS NAME ✓ Font size -12pt
PROPONENTS NAME ✓ Centered
PROPONENTS NAME

Six single spaces

✓ Sentence case
✓ Bold
July 2024 ✓ Font size -12pt
✓ Centered
 CITY COLLEGE OF TAGAYTAY ii

Guidelines for Technical Writing:

1. Paper size
✓ Letter size (8.5 X 11)

2. Font
✓ Times New Roman
✓ 12pt

3. Spacing
✓ Double space
✓ Remove space before and after every paragraph

4. Margin
✓ Left – 1.5 inch
✓ Top, right and bottom – 1 inch

5. Chapters
✓ All caps
✓ Bold
✓ Font size -14pt
✓ Centered

6. Topics
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✓ Bold
✓ Font size -14pt
✓ Centered

7. Subtopics
✓ Capitalized
✓ Bold
✓ Font size -12pt
✓ Align left

8. Paragraph
✓ Sentence case
✓ Font size -12pt
✓ Double space
✓ Justified
✓ Indented
 The page number of the
beginning page of each
CITY COLLEGE OF TAGAYTAY
chapter must be hidden 1

Five single spaces CHAPTER III Chapters and Topics

before the start of Level 1
the content of the ✓ All caps
MARKETING ASPECTS
chapter ✓ Bold
✓ Font size -14pt
Subtopics – Level 2 ✓ Centered
✓ Capitalized
✓ Bold
✓ Font size -12pt
Paragraph General Market Condition ✓ Align left
✓ Sentence case
✓ 12pt It relates to the attractiveness of the overall marketing conditions favorable to your
✓ Double space
✓ Justified business proposal that support your perceived viability of the project proposal.
Two single spaces
✓ Indented before the start of
another level 2
Marketing Policies and Programs
subtopic
A marketing program strategy outlines your approach to promoting your brand,
One single
space before products, or services to your target audience.
the start of
another It sets the foundation for all marketing activities and ensures they align with your
paragraph Subtopics – Level 3
business goals. ✓ Capitalized
✓ Bold, Italic
Branding and Packaging Strategies ✓ Font size -12pt
✓ Align left
Brand Packaging offers insight on how to successfully create strategic branding

through package design.

One single Branding Strategies. A brand strategy refers to your brand identity, which
space before
the start of differentiates you from your competitors. It involves creating an image or brand message
level 3 - 5
subtopics that resonates with customers, builds trust and loyalty, and drives brand recognition.

Individual Brand Names. Individual branding is a marketing strategy in which

every product a company sells has its own unique brand name. The policy helps establish

a unique image and identity. Subtopics – Level 5 Subtopics – Level 4

✓ Capitalized ✓ Capitalized
✓ Bold, Italic ✓ Bold
✓ Font size -12pt ✓ Font size -12pt
✓ Align left ✓ Align left
✓ Indented ✓ Indented
 CITY COLLEGE OF TAGAYTAY 2

Guidelines for Tables, Figures and Charts:

1. Table and Figure number and title

✓ Sentence case
✓ Font size -12pt
✓ Single space
✓ Justified
✓ Table and Figure number should be Bold
✓ Table and Figure title should be Italicized

2. Table Heading
✓ Sentence case
✓ Bold
✓ Font size -12pt
✓ Single space
✓ Centered
✓ Add one single space after each subheading

3. Table Content
✓ Sentence case
✓ Font size -12pt
✓ Single space
✓ Text or figure from the first column should be aligned left
✓ Text from other columns should be justified
✓ Figures included should be centered
✓ Add one single space after each content

4. Table Lines and Border

✓ Remove vertical lines and borders
✓ Include horizontal lines and borders for subheading
✓ Remove horizontal lines in between the subheading borders and the bottom
most border line
✓ Add horizonal borders for total

5. Table and Figure Notes

✓ The word “Note” or “Source” should be Italicized
✓ Sentence case
✓ Font size -12pt
✓ Single space

6. Figure
✓ Centered, with border
✓ Pictures and logo can be inserted along with sentences and paragraphs.
✓ Process and Lay-out should be presented in a single page without any
sentences or paragraph included
 CITY COLLEGE OF TAGAYTAY 3

Competitor Analysis

It is also referred to as a competitive analysis known as a process of identifying

Table Number competitors in Table
order Title Table Heading
to size up your competition by identifying their strengths and
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✓ Bold ✓ Italicized
weaknesses, comparing ✓ market
how receptive your target Bold and what works or does not work,
Table Content
✓ Font size -12pt ✓ Font size -12pt ✓ Font size -12pt ✓ Sentence case
✓ Justified ✓ Justified ✓ you
learn what mistakes to avoid and discover trends Centered
can implement. ✓ Single space
✓ Font size -12pt
Table 1. Direct Competitors ✓ Justified

Competitor Company Profile

Jollibee Jollibee is the largest fast food chain brand in the Philippines,
operating a network of more than 1,500 stores in 17 countries. A
Text or figure
dominant market leader in the Philippines, Jollibee enjoys the
from the first
lion’s share of the local market that is more than all the other
column should
multinational fast-food brands in PH combined. With a strict
be aligned left
adherence to the highest standards of food quality, service and
cleanliness, Jollibee serves great-tasting, high-quality and
affordable food products to include its superior-tasting
Chickenjoy, mouth-watering Yumburger, and deliciously
satisfying Jolly Spaghetti among other delicious products.
Jollibee has embarked on an aggressive international expansion
plan, with more than 270 international branches in the United
Add one single space States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore,
after each content Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman,
Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

McDonald’s McDonald's is the world's largest fast food restaurant chain,

serving over 69 million customers daily in over 100 countries in
more than 40,000 outlets as of 2021. McDonald's is best known
for its hamburgers, cheeseburgers and french fries, although their
menu also includes other items like chicken, fish, fruit, and salads.
Their bestselling licensed item are their french fries, followed by
the Big Mac. The McDonald's Corporation revenues come from
the rent, royalties, and fees paid by the franchisees, as well as sales
in company-operated restaurants.
The word
“Note” or
“Source” Source: Wikipedia Table Notes
should be ✓ Sentence case
Italicized ✓ Single space
✓ Font size -12pt
✓ Justified
 CITY COLLEGE OF TAGAYTAY 4

Demand and Supply Analysis

From the projected demand and supply, present the projected figures taking note

of their discrepancies.

Table 2. Demand and Supply Analysis

Year of Projected Projected Demand and Percent

Operation Demand Supply Supply Gap Unsatisfied

2025 10,000 6,000 4,000 40%

Add one
Text or figure 2026 20,000 11,000 9,000 45% single
from the first space
column should 2027 30,000 13,500 16,500 55% after
be aligned left each
2028 40,000 16,000 24,000 60% content
2029 50,000 17,500 32,500 65%

The above table must show that Demand is greater than Supply throughout or at

most of the time frame involved.

Projected Sales

Present a table showing your sales forecasts for the next five years.

Table No. Sales Projection for Year 2025

Product/s Annual Quantities Unit Price Sales

to be Sold (Php) (Php)

Milk Tea Classic 200 30 6,000

Fruit Tea Classic 150 40 6000

Total 350 12,000

Summation
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✓ Bold
✓ Font size -12pt
 CITY COLLEGE OF TAGAYTAY 5

Company Logo

Bubble tea is a popular drink made from different kinds of tea and chewy tapioca
Figure
Figure Numberballs. The ideal logo Titlebubble tea business will capture the fun and trendiness of the
for your
✓ Sentence case ✓ Sentence case
✓ Bold ✓ Italicized
beverage whilst enticing customers to try your unique mix of flavors. See the suggestions
✓ Font size -12pt ✓ Font size -12pt
✓ Justified below for ideas. ✓ Justified Figure
✓ Centered
Figure 1. Company Logo ✓ with border

Pictures and logo can be

inserted along with
sentences and paragraphs

Source: Google

The calm, earthy tones of the logo evoke the familiar colors of bubble tea. The

minimalist, circular icon is trendy and modern in its use of negative space. The font is

simple and well-crafted, suggesting a masterly approach. This is perfect for a more

sophisticated brand.

Production Layout

Present your detailed project layout as directed and suited to your site’s area

dimension. Show your layout’s detailed drawings drawn to scale.

 Process and Lay-out should be 6
CITY COLLEGE OF TAGAYTAY
presented in a single page without
any sentences or paragraph
Figure 2. Production Layout included. See sample below
✓ Times New Roman
✓ 16pt
✓ Font Color – Gray 7
✓ Centered CITY COLLEGE OF TAGAYTAY

Guidelines for Page Number and Border:

Page Number
1. Page Number ✓ Times New Roman
✓ Times New Roman ✓ 12pt
✓ Font size -12pt
✓ Upper right corner
✓ The page number of the beginning page of each chapter must be hidden (see
page 2 for example)
✓ The page number starting from the Cover Page to Executive Summary must
be subsequent using Roman numerals (i, ii, iii, iv….)
✓ The page number starting from the Introduction must be subsequent using
Arabic numbers (1, 2, 3, 4….)

2. Border
✓ Please use the official CCT Border (see the page border for sample)

Guidelines for Book Binding:

1. Hardbound
✓ Front Page of hardbound must be same with the title page
✓ Hardbound color must be yellow
✓ Side of hardbound must follow the format below:
SBM
CCT

2024

BUBBLE TEA MDG, SVG

✓ Times New Roman Initials of the proponents

✓ All Caps arrange alphabetically based
✓ 14pt on their surname
✓ Centered