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SEO End Term Report - Group 6

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Mayank Verma
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16 views40 pages

SEO End Term Report - Group 6

Uploaded by

Mayank Verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2024

Group 6
Mayank Verma- 230256
Jai Rajwar- 230092
Isha Singhal-230075
Vishvesh Goyal-230260
Akshat Tiwari-230212
Khushi Kaushik- 230038
Chanel N°5 Red Eau De Parfum Chanel Bleu De Chanel Eau De Perfume For Men
₹14,000.00. ₹10.800.00
Refined and sophisticated scent Inspires strength, refinement and sophistication
Exquisite blend of floral and musk notes Long lasting and unique scen
A hint of vibrant amber for a subtle warmth Perfect for everyday use and special occasions
Long-lasting fragrance for all-day wear Captures the intensity and uniqueness of the
Limited edition packaging for a unique touch modern man
PHASE 1
TECHNICAL SEO
Keyword Research and Mapping

Chanel N°5 Red Eau De Parfum

Bleu de chanel
SITEMAP
XML
BEFORE AFTER

VS
BEFORE AFTER
BEFORE AFTER
PHASE 2
Backlink Strategy
Platform-Specific Backlink Strategies
Reddit: Participate in fragrance-related subreddits (e.g., r/fragrance) and share the product link in valuable, natural discussions.
Tumblr: Post visually appealing content with quality images and descriptions of Chanel N°5, using relevant hashtags and linking to the
product page.
Pinterest: Create boards around luxury fragrances and classic perfumes, linking each pin to the product page.
Quora: Answer questions on fragrance choice and luxury perfumes with thoughtful responses, including links where relevant.
Mix: Share curated content or articles about Chanel N°5’s history, linking to the product page.
Slashdot: Discuss topics related to Chanel’s cultural impact and subtly include the product link.
BizSugar: Focus on business success stories or brand narratives, linking to the product page naturally.
We Heart It: Create aesthetic collections of Chanel N°5 and link to the product page.
Content-Type Strategies for Backlinks
Educational Content: Use blog-style responses on Quora and BizSugar to discuss fragrance selection and trends, including links to the
product page.
Infographics and Visuals: Create infographics showing Chanel N°5’s fragrance qualities for Pinterest and Tumblr, linking to the product
page.
User Stories and Testimonials: Share personal experiences or user reviews on Reddit and Quora, naturally linking to the product page.

Content-Specific Backlink Tactics


Comparison Posts: Create posts comparing Chanel N°5 with other luxury fragrances, positioning Chanel as a top choice.
Listicle-Style Content: Post curated lists like “Top 5 Timeless Fragrances for Women” on Pinterest, Tumblr, and Mix,
linking to Chanel N°5.
Seasonal Content: Create timely content around seasonal themes (e.g., “Perfect Fragrances timelessly”), with links to
Chanel N°5.
Engagement-Driven Strategies
Polls and Discussions: Start polls or discussions on Reddit and Quora about favorite fragrances or Chanel’s popularity, including links in
responses.
User-Generated Content: Encourage users to share their experiences or photos of Chanel N°5 on Tumblr and We Heart It, naturally creating
backlinks.
Incentivized Posts on Pinterest: Create “Wish List” boards, adding Chanel N°5 as a gift idea and encouraging users to share, boosting backlink
visibility.

Authority and Credibility Tactics


Leverage Q&A Sites for Niche Expertise: Provide in-depth, high-quality responses on luxury product investment or fragrance longevity on
platforms like Quora and BizSugar.
Leverage Data and Statistics: Share historical data or insights about Chanel N°5’s influence, adding credibility and attracting backlinks.
Collaborate on Platform-Specific Content Trends: Participate in AMAs or expert Q&As related to fragrance, adding authority and generating
backlink opportunities.

Long-Term Link-Building Tactics


Repurposing Content Across Platforms: Adapt successful content for different platforms, ensuring each post has a relevant backlink to
Blidzkart.
Monitor and Engage with Comments: Stay active in comment sections on platforms like Pinterest, Reddit, and Quora, increasing visibility and
shareability of your backlink.
Optimize for Long-Tail Keywords: Use specific keywords like “luxury fragrance” and “best perfumes for women” to optimize content for
better backlink performance.
Competitor Analysis
Competitor Analysis
Competitor Analysis
1. Build Backlinks
Guest Blogging: Write articles for Indian lifestyle and beauty blogs (e.g., Popxo, YourStory, Femina), which often accept
guest posts from newer brands.
Forum Participation: Engage on Quora and Reddit India, answering perfume-related questions and linking to Blidzkart
where relevant.
Influencer Collaborations: Partner with Indian micro-influencers on Instagram for product reviews and backlinks.
Business Listings: List Blidzkart on Indian directories like Justdial, Sulekha, and TradeIndia for easy backlinks.

2. Optimize Content for Long-Tail Keywords


Long-Tail Keywords: Target specific, niche phrases like “best perfumes for summer in India.” Use Google Keyword Planner
to identify these terms.
Comparison Articles: Publish blog posts comparing Blidzkart’s products to other brands to attract searches like “Blidzkart
vs Nykaa perfumes.”

3. Leverage Image Optimization for SEO


Descriptive Alt Tags: Use detailed alt tags for images, e.g., “Chanel No.5 red perfume limited edition.”
Image Compression: Use tools like TinyPNG to compress images and improve loading speed.

4. Improve Technical SEO for User Experience


Mobile Optimization: Ensure pages are mobile-friendly with Google’s Mobile-Friendly Test.
Optimize Site Speed: Regularly use Google PageSpeed Insights and reduce image sizes, enable caching, and minimize
scripts.

5. Paid Advertising & Google Shopping for Early Traffic


Google Shopping Ads: Launch a budget-friendly Google Shopping campaign for top products to boost visibility.
Retargeting Ads: Run retargeting ads on Facebook or Google to reach users who visited Blidzkart but did not purchase.
Backlink Audit
E-commerce SEO
Platform Analysis & Opportunities
Google Shopping Price Comparison Sites Beauty-Specific Platforms

PriceRunner Influenster
75% of shoppers use Shopzilla Makeup Alley
Google to discover Shopping.com Temptalia
new products Potential reach: 50M+ Combined reach: 15M+
Direct product listing monthly active users beauty enthusiasts
ads (PLAs) integration
Price comparison
capabilities
Reach: 2.5B+ potential
customers TARGET ACHIEVED
Affiliate Marketing Strategy
Top Affiliate Networks for Luxury
Perfumes
Commission Junction
(CJ Affiliate) ShareASale Rakuten Marketing Influencer Platforms

3B+ annual 225K+ active Global reach:


transactions 150+ countries Reward Style
affiliate partners
Specializes in Luxury retail LTK (Previously
Beauty & fashion
luxury goods expertise LikeToKnowIt)
focus
Commission rate: Commission rate: Beauty-specific
Commission rate:
8-15% 5-12% micro-influencers
10-20%
90 DAY ACTION PLAN

Phase 1: Platform Integration Phase 2: Content & Partner Phase 3: Optimization &
(Days 1-30) Development (Days 31-60) Scale (Days 61-90) Expected ROI

Google Shopping Product Traffic increase:


Performance
setup description 150-200%
monitoring
Product feed enhancement Conversion rate
Bid adjustment
optimization High-quality improvement:
Commission
Price comparison image uploads 2.5-3.5%
structure
site integration Affiliate partner Revenue growth:
optimization
Initial affiliate recruitment 75-100% in 6
Partner
network Influencer months
relationship
registration outreach
management
E-commerce SEO
Platform Analysis & Opportunities
Google Shopping Price Comparison Sites Beauty-Specific Platforms

PriceRunner Influenster
75% of shoppers use Shopzilla Makeup Alley
Google to discover Shopping.com Temptalia
new products Potential reach: 50M+ Combined reach: 15M+
Direct product listing monthly active users beauty enthusiasts
ads (PLAs) integration
Price comparison
capabilities
Reach: 2.5B+ potential
customers TARGET ACHIEVED
Rakuten Marketing
Influester
Makeup Alley
Temptalia
PHASE 3
KEYWORD RESEARCH
Blog 1: Top 5 Long-Lasting Perfumes for Women
Primary Keyword: Long Lasting Perfume
Secondary Keyword: luxury perfume brands, luxury perfume

Blog 2: How to select your first luxury perfume


Primary Keyword: Luxury Perfume
Secondary Keyword: signature scent, elegance, eau de parfum
Blog 1: Top 5 Long-Lasting Perfumes for Women
Blog 2: How to select your first luxury perfume
Thank You

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