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Case Study Module 1

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Abdulaziz B Umar
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30 views4 pages

Case Study Module 1

Uploaded by

Abdulaziz B Umar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment-3

Business Analytics

Submission:
You need to submit the python code and the screenshots of the execution results
for every question. Please submit a pdf file and a python file.
The use any python IDE .
Problem Context:
Customer behavior refers to an individual's buying habits, including social trends,
frequency patterns, and background factors influencing their decision to buy
something.
Businesses study customer behavior to understand their target audience and create
more-enticing products and service offers. It helps a business to better understand
its customers and makes it easier for them to modify products according to the
specific needs, behaviors and concerns of different types of customers.
Customers are first segmented into buyer personas based on their common
characteristics. Then, each group is observed at the stages on your customer journey
map to analyze how the personas interact with your company. For example, instead
of spending money to market a new product to every customer in the company’s
database, a company can analyze which customer segment is most likely to buy the
product and then market the product only on that particular segment.
Goal: Shape the data to create different customer segments based on their
respective persona.
Data : You are provided http://lab.mlpack.org/data/marketing_campaign.csv
The data has many columns organized based on their scope as follows:
People
• ID: Customer's unique identifier
• Year_Birth: Customer's birth year
• Education: Customer's education level
• Marital_Status: Customer's marital status
• Income: Customer's yearly household income
• Kidhome: Number of children in customer's household
• Teenhome: Number of teenagers in customer's household
• Dt_Customer: Date of customer's enrollment with the company
• Recency: Number of days since customer's last purchase
• Complain: 1 if the customer complained in the last 2 years, 0 otherwise
Products
• MntWines: Amount spent on wine in last 2 years
• MntFruits: Amount spent on fruits in last 2 years
• MntMeatProducts: Amount spent on meat in last 2 years
• MntFishProducts: Amount spent on fish in last 2 years
• MntSweetProducts: Amount spent on sweets in last 2 years
• MntGoldProds: Amount spent on gold in last 2 years

Promotion
• NumDealsPurchases: Number of purchases made with a discount
• AcceptedCmp1: 1 if customer accepted the offer in the 1st campaign, 0 otherwise
• AcceptedCmp2: 1 if customer accepted the offer in the 2nd campaign, 0
otherwise
• AcceptedCmp3: 1 if customer accepted the offer in the 3rd campaign, 0 otherwise
• AcceptedCmp4: 1 if customer accepted the offer in the 4th campaign, 0 otherwise
• AcceptedCmp5: 1 if customer accepted the offer in the 5th campaign, 0 otherwise
• Response: 1 if customer accepted the offer in the last campaign, 0 otherwise

Place
• NumWebPurchases: Number of purchases made through the company’s website
• NumCatalogPurchases: Number of purchases made using a catalogue
• NumStorePurchases: Number of purchases made directly in stores
• NumWebVisitsMonth: Number of visits to company’s website in the last month

Part I: Data Overview


1. Use the pandas library to read the data file and to create the data frame.
2. Display the first 5 rows and the last 3 rows of your data.
3. Show quick statistics of your data
4. Show the data type of each column
5. Show how many columns and rows in your data.
6. Show the list of columns in your data frame.
7. Show the number of duplicated rows in your data.

Part II: Data Preparation and Cleaning


8. Rename the columns belonging to Products by removing Mnt from them.
a. You should have: 'Wines','Fruits','Meat','Fish','Sweet','Gold'
9. Rename the columnsbelonging to Place by removing Num and Purchases from
them.
a. You should have: 'Web ','Catalog', 'Store'
10. Keep only NumDealsPurchases column in the Promotion section
11. Delete the column NumWebVisitsMonth
12. The attribute Year_Birth is not helpful to segment your data. Instead create a
new derived column named Age.
13. Create a new column named Spending that holds the total amount spent on all
products categories.
14. Change the Dt_Customer type from object to datetime. Use the format YYYY-
MM-DD.
15. Show the unique values of the column data Marital_Status.
16. It is better to work with lower categorical values. Hence, we’ll classify customers
in two segments for their martial status: change the column Marital status as
follows: a. Change the values: Divorced, Single, Absurd and Widow to 'Alone'
b. Change Married and Together to 'Not Alone
17. Show the unique values of the column Education.
18. We want to segment the customers in 2 groups based on their education level:
change the column Education as follows: a. Change the values: 'Basic' and '2n
Cycle' to 'Undergraduate',
b. All other values to 'Postgraduate'
19. Have a look at column Income. Investigate the presence of outliers? Delete them
accordingly.
20. Show quick statistics for the column Income.
21. Show the number of missing values for each column.
22. Fill the missing values with the average.
23. Create a new column named Children to hold the total number of children for
every customer.
24. Create a new column Has_Complaint as follows: a. 'Has complaint' if the
customer complained in the last 2 years,
b. Otherwise 'No complaint'
25. Show the first 5 rows of customers with ‘No complaint’

Part III: Data Visualization & Analytics


26. Let’s analyse the profile of customers based on their background factors. To do
so, we will use our cleaned data frame (in part II) to create a new one with the
columns: Age, Spending, Marital_Status, Education, Income, Children,
Dt_Customer and Has_Complaint.
27. Create histogram to show the number of children per customers in your data.
What do you see?
28. Create a histogram and a Boxplot to show the Income of customers. What do
you find?
29. Create a histogram and a Boxplot to show the Spending of customers. What do
you find?
30. Create a histogram and a boxplot to analyse the customers based on their Age.
31. Create a histogram to analyse the Education level of the company’s customers.
What do you find?

**The column Education is defined as Object and has 2 values (Undergraduate,


Postgraduate). You need to shape the values as numeric to be able to plot the
histogram.

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