C 3F L REGS 001 3/F Ever Commonwealth, Commonwealth Avenue, Batasan Hills 2,

Quezon City, 1126

Tel No.: (02) 441-0501

BUSINESS PLAN
 Sweet Crunch

(CC 1F L REGS 001 1/F Ever Commonwealth, Commonwealth Avenue, Batasan Hills
2, Quezon City)

OWNED BY:
Adipen, Rovelyn M.
Cisneros, Meryll O.
Dominicina, Jhon Jelord
Masip, Sabyne Maria P.
Panuyas, Jarvis B.

Grade and Section:

11- GAS- 4A

EXECUTIVE SUMMARY

This section of the business plan presents the business's description, history, Vision,

Mission, legal structures, funding requirements, and source of funds.

I. Description of the Business

We offer you the best banana chips that you will never forget, We make
sure that our banana chips are tasty, sweet, and healthy at the same time.
We also make sure you’ll love it and keep coming back for more.
Our Banana chips are usually cut into small round pieces, deep fried until
it turned into golden brown. The chips are also added with sugar to make
them sweet and good packaging that will catch everyone’s eyes.
 Every pack is securely packed to unsure that the contents remain fresh
and delicious for a longer period. Our crispy banana chips are always
yummy and healthy snack for everyone.

II. History of the business

My Filipino friends and I saw an opportunity to capitalize on the availability
of bananas during harvest while simultaneously providing consumers with
a delicious and healthy snack.
Me and My Friends founded Sweet Crunch Banana Chips in 2024,and my
friends are personally in charge of manufacturing and sales.
Our Banana Chips have become a snack in many places, and they are
loved by many people and come back again and again, and developing
our plans in our business is very difficult.
III. Vision
Our business 5 years from now is to be a renowned and successful company.
We are working together with my friends to establish our business properly and
unsure that it is conducted ethically and transparently.

IV. Mission
To provide healthy and delicious souvenirs for customers who traveled
from Manila to Province and to distributes them to the different school
canteens, office canteens and grocery stores all over the world.

V. Legal Structure
Sweet Crunch is a Corporation build by:

Adipen, Rovelyn M.
Cisneros, Meryll O.
Dominicina, Jhon Jelord
Masip, Sabyne Maria P.
Panuyas, Jarvis B.

Our group manage to build this Business where in our Legal Structure is a
Corporation.A group of individuals known as incorporators creates corporations
by dividing ownership into stock shares. A board of directors is chosen by the
shareholders to supervise the officers who run the business on a daily basis.
VI. Funding Requirement and Source of Funds
Banana Chips business requires capital for equipment, raw materials, and
operating expenses.
Funding sources could include personal savings, loans from family or
friends, or business loans from banks or credit unions.
Additionally, crowdfunding platforms or angel investors could provide
alternative financing options.
 MARKETING PLAN
This section of the business plan presents the product services, customers,
Industry/ Marketing Goals, Competition, Image and Packaging of your product, pricing,
place, people, positioning, and promotion.

Product or Services
A banana chip, or banana crisp is the deep-fried or dried normally crispy slice of
banana. It usually consists of a slice from firmer, starchier banana varieties known as
"cooking bananas, " or plantains, such as the saba and Nendran cultivars.

Features of Mr. Banana chips are thinly sliced bananas either lengthwise or crosswise.
The slices are deep fried in hot oil and packed in tightly sealed pouches. They come in
sweetened or salted flavors and others with banana essence. The product is crispy,
golden yellow in color with a characteristic flavor and aroma of banana. The benefits of
Mr. Banana Chips, can also provide several important vitamins and minerals. In
particular, some types of healthy potato chips can provide potassium, pantothenic acid,
vitamin E, vitamin C, vitamin B6 and manganese.

Customers would like crisp, tasty banana chips with low added sugar and artificial
ingredients. The snack should win their hearts and be healthy so that they can easily
add fruits into their diet with minimal calorie intake. What's more, they want products
that can be prepared at home or are easy to make in simple steps and so on.

It is quite different from other banana chips because our banana chips are of high-
quality bananas and fresh bananas, thereby assuring the perfect sweetness and
crunch. Our banana chips contain no preservatives and artificial ingredients, so we
ensure a healthy snack source. The chips are crisped to the right crispness, with an
overdone texture without excessive oil usage. Such a commitment to quality and health
distinguishes our banana chips from other competitor brands and offers consumers a
truly special experience in their snacktime.
Customers
My group and I started a business near Filipino communities which made it easy
for our business to be recognized in many places because banana chips are
easy to make and taste delicious.
Our target customers are foreigners, especially those who haven’t tasted Filipino
made banana chips.
We also target student who are looking for affordable snacks, as well as students
who are looking for alternative food options like our banana chips.
My friends and I started a simple business to attract attention from many people
and make our business known. We did our best to establish this business,
dedicating our time to building it and our business is still growing. I made the
decision that our target customers are students and employees of other
companies. I asked if they agreed with my decision, and they did.
Industry/ Marketing Goals
The Sweet Crunch Banana Chip industry is expanding quickly, driven by health-
conscious consumers, looking for natural, convenient snack options. The growing
demand for organic, sustainable, and uniquely flavored banana chips has led to
intense competition between major brands and smaller, specialized suppliers.
To capture this market, we’ll use a mix lf marketing strategies, Our digital plan
will include targeted ads on social media, working with my friends, and an
engaging website that shows our commitment to quality and sustainability. We’ll
also be in health food stores and farmer’s markets so customers can try our
product. Our pricing will reflect the premium quality of our organic ingredients.
Our brand will be bright and playful, focusing on natural, wholesome ingredients,
creating a fun and approachable identity.
The Sweet Crunch Banana chip business is growing fast more people are
becoming health-conscious and moving away from junk food, increasing the
demands for natural snacks. New flavors and organic options are attracting a
wide range of customers, helping this growth. E-commerce makes it easier to
reach more people. Overall, these positive trends show great potential.
In the next five years, we see that our business is successful. We will add New
flavors and formats to meet different tastes. Our focus on organic and
sustainable practices will set us apart attracting eco-friendly customers. We’ll
build a strong online presence through e-commerce and social media, and our
brand will be known for its quality, taste, and focus on health. We’ll also expand
internationally, bringing our banana chips to new markets.
In conclusion, the Sweet Crunch Banana chip business is ready for major growth
in the coming years, driven by the demand for healthier snacks. By focusing on
new flavors, sustainability, and digital marketing, we plan to establish our brand
as a leader in the healthy snack market. Our dedication to quality and customer
engagement will help us grow both logically and globally. With a clear strategy,
 we’re excited about the future and look forward to delighting customers with our
delicious banana chips.
Competition
The basic reason increased competition in the Sweet Crunch Banana Chip
market is due to consumers developing more interest in healthy and natural
snacking. Indeed, this is why studying the strengths and weaknesses of our
major competitors matters.

Three major competitors stand out:

Planters, a giant in the snack food industry with a great brand name and vast
distribution networks, but seems less "healthy" to health-conscious consumers.
Annie's Homegrown: A strength is the fact that the brand has in it organic, natural
ingredients and a favorable brand image, but there are bad points limited
distributions and relatively smaller marketing budgets.
Bare Snacks: A fruit-chip brand with great branding and an emphasis on natural
ingredients, yet Bare Snacks lags behind the bigger players when it comes to
price and distribution efficiency.

The competitive advantage of Sweet Crunch is defined by the unique

combination of organic sustainable practices with innovative flavors and a playful
identity of the brand. It gives us a competitive edge over bigger brands and
specialty brands alike because consumers are more interested in products that
seem healthy, yummy, and quite environment-friendly.
Strengths
Focus on Organic & Sustainable Practices
This aligns with growing consumer demand for healthy and environmentally
conscious choices, differentiating Sweet Crunch from larger brands like Planters.

New Flavor Combinations

New flavors and presentation (such as spicy banana chips, banana chip granola
bars) appeal to a variety of tastes and increases customer access, putting Sweet
Crunch ahead of specialty brands such as Annie's Homegrown.

High Web Visibility

Sweet Crunch can reach more consumers and increase recognition of the brand
through e-commerce and targeted social media advertising, something that even
smaller brands like Bare Snacks cannot even do because of the limitations in
distribution.

Weaknesses:
Weaker Brand Recognition
Being a new company Sweet Crunch should build brand awareness and place
itself in a highly competitive market of snacks.
More Opportunity for Higher Pricing
There will obviously be much higher pricing compared to ordinary options due to
its premium organic ingredients. Therefore, strict strategies shall be required
there.

Limited Distribution Network

Expanding its reach beyond online sites and health food stores will unlock many
more consumers.

Opportunities

Healthy Snacks, an Emerging Market

The market for organic, natural snacks is rapidly broadening and is a prime
growth opportunity for Sweet Crunch.

E-commerce Expansion
Online shopping becomes an enormous hub for Sweet Crunch to expand its
reach.

Health Food Stores & Farmers' Markets

Partnership with such retailers are going to create avenues for sampling the
product and direct customer access.

Threats:

Larger Brands Competition

Others that are a threat to smaller companies in the healthy snack space include
businesses such as Planters, otherwise known as snack companies that have
been around for many years.

Price Wars
Companies competing on low prices can force Sweet Crunch to lower its price,
which might not be an economically wonderful thing for the company.

Consumer Preferences
Changes in consumer preference can affect the demand for banana chips, and
the company must always switch flavor profiles.

Sweet Crunch Banana Chips have a clear competitive advantage that sets us
from the rest and makes us the first choice for the conscious consumer of good
health

Sweet Crunch Unique Blend

 We focus on the organic and sustainable method in order to reach the
environmentally conscious consumers and to draw a distinct line between
ourselves and the brands like Planters. Our diversified, innovative flavor options
would have a wider reach than the specialty brands of Annie's Homegrown. Our
entertaining brand image enhances the snacking experience, as the consumer
will find the snack food more appealing as enjoyable and delicious.

Why will customers choose us? Of course, consumers who desire healthier and
ethically sourced snacks will choose Sweet Crunch instead of traditional brands
such as Planters.
Consumers who want really great and different tastes will choose Sweet Crunch
instead of specialty brands such as Annie's Homegrown.
Consumers who want a more playful and fun approach to snacking will choose
Sweet Crunch instead of a serious or niche brand.

Sweet Crunch puts together health, flavor, and fun all in one line of products that
appeal to more consumers than competitors in the market. Hence, we are the
perfect company for healthy, tasty, and enjoyable snacking.

Quality, innovation, sustainability, and engagement with the customer really

make a product stand out in the lists of preferences that health-conscious
consumers would want as a tasty, ethical snack. We use only the best earth-
friendlier organic bananas for our superior taste, so at least on taste alone, we
can guarantee something better than bigger brands such as Planters. And with
innovative variety in flavor options, we can promise something more than just
banana chips that most specialty brands like Annie's Homegrown could offer.

We're using ecofriendly packaging as our promise for sustainability, reaching the
sensitive-to-environment consumer. E-commerce let us skip the middlemen and
go straight to customers, creating individual experiences and brand loyalty.
Association with health food stores and farmers' markets lets us sample it and be
in direct contact, which gets to a broader audience and builds a relationship with
those that will come to us in the future for the product or service.
Image and Packaging of your product
Me and my friends are thinking if the price fits their budget, more customers will
buy.
Our price for our product is 40 pesos per Tab, and it’s affordable and not
expensive, unlike other businesses that are too pricey and not very popular.
Pricing
Sweet Crunch is deep-fried and the slices are very thin, and even when vinegar
is added, its sweetness prevails.
 Packaging design: it should be beautiful and capture the attention of customers.
Promotions: giving discounts or free tastes to customers to encourage them to
buy the product and also persuade their friends, family, or acquaintances.
Our packaging is beautiful and usable, and it us shielded before you buy it to
prevent insects from getting in or it from spoiling quickly.
Place
Our business will be located at 1st Floor of Ever Commonwealth, Commonwealth
Avenue, Batasan Hills 2, Quezon City 1126.
We choose this place to be the location of our business because we see
potential on it. We think that this Mall will help us to be recognized by our future
customers.
Our distribution of Channel will be from Producers, Wholesalers, Retailers and
finally to our customers.
People
Our target customers is first, students at school canteens, shoppers at malls, and
foreigners here in our country. We want to offer and serve them a quality product
that is delicious, and healthy at the same time. We value our customers more
than anything that’s why we want to ensure that we have a good and healthy
relationship with them.
Positioning
The identity I want to create in the minds of our customers is one that offers
delicious, high-quality, and healthy banana chips made with the best ingredients.
To gain the identity of a brand that offers delicious, high-quality, and healthy
banana chips made with the best ingredients, the following strategies will be
used:
Ingredient Sourcing and Quality Control
Sustainability and Eco-Friendly Practices
Social Responsibility
Marketing and Branding
Tasting and Product Variety

Promotion
For a business plan of our banana chips, the promotional strategies we will use
to market our product include:
Social Media Marketing
Content Marketing
Collaborations and Partnerships
Seo(Search Engine Optimization)
Business Card
Promotional Materials:
Brochures
Promotional Fryers
Social Media Posts
Promotional Offers
For our product marketing, we will use SEO to increase website visibility, and we
will also use social media interact with customers and promote our product and
lastly we will use PPC advertising to target specific audiences and we will create
content that is relevant and valuable to our customers.
 PRODUCTION OPERATION PLAN
This section of the business plan presents the Manpower, machine, and method.
Manpower

Production Operation Plan for Sweet Crunch Banana Chips

A. Production Team
(Production Manager: ROVELYN ADIPEN)

Skills:

Food production management

Quality control

Team leadership

Problem-solving

HACCP certification

(Banana Chip Processors: JARVIS B. PANUYAS)

Skills:

Food handling

Equipment operation (slicing, frying, seasoning, packaging)

Attention to detail

Hygiene

Teamwork

Job Description:

Operates various processing machinery, including slicers, fryers, seasoning

equipment, and packaging machines.

Follows established procedures for slicing, frying, seasoning, and packaging.

Maintains a clean and sanitary work environment.

(Packaging Technicians: IAN DOMINICINA)

Skills:

Packaging machinery operation

Labeling procedures
Quality control

Attention to detail

Job Description:

Operates packaging machinery, labels products accurately, seals packages, and

ensures proper presentation.

Monitors packaging quality and reports any discrepancies.

B. Marketing & Sales Team

(Marketing Manager: SABYNE MARIA MASIP)

Skills:

Marketing strategy

Brand management

Digital marketing (SEO, social media, email marketing)

Content creation

Analytics

Graphic design

Job Description:

Develops and executes marketing plans.

Manages brand identity and creates marketing materials.

Analyzes marketing data and oversees social media and website content.

Identifies and targets key customer segments.

(E-commerce Specialist: MERYLL CISNEROS)

Skills:

E-commerce platform management (Shopify, Amazon)

Website design
 SEO

Digital marketing

Customer service

Job Description:

Manages the company's online store and optimizes the website for search
engines.

Develops and executes digital marketing campaigns.

Provides customer service for online orders.

Materials
Materials or ingredients that we need in our product are
Ingredients: banana, vinegar, sugar, cooking oil.
 Materials: measuring cup, bowl, tissue/aluminum foil, packaging materials.
Banana Farmers: The ingredients will come from local banana farmers.
Packaging Suppliers: Packaging companies that provide eco-friendly packaging
and biodegradable or recyclable materials.
Equipment: The supplier for production equipment like fryers and packaging
machines.
I chose those suppliers because we need their equipment and ingredients to do
our product that we want to business.
Machine
List of machines, tools and equipment that we need in the production:
Packaging Machine
Measuring Cup
Cutting board
Knife
Gloves
Aprons
Bowl
And especially cleaning tools to provide cleanliness and food safety.
Method
Sales Procedures
Preparation
Approach
Presentation
Handling Product/Object

Production Process
Peeling-Slicing-Cutting-Frying-Packaging and Selling

Production Schedule
Estimated Cost of Production
STATUS PRODUCT PRODUCTIO PRODUCTIO COST OF
LIST N START N END DATE PRODUCTIO
DATE N
In Progress Banana Chips 10/19/24 10/ 20/24 3,000
(Estimated)
 CONCLUSIONS
SUMMARY/CONCLUSION:
We decided to make a product named Sweet Crunch; it is made out of bananas,
and it's also known as banana chips. We wanted to give them a quality, healthy,
and affordable snack or can be also a dessert. Aside from it, as a Filipinos, we
don't just want to be recognized here in the Philippines but also to other countries
around the world. As low as 40 pesos, you can have a sweet, delicious and
crunchy banana chips. Since this a new growing business, we decided to have a
mini-stall on the 1st Floor of Ever Commonwealth, which we think can help us to
be recognized by so many people.

We also want to serve in school canteens and office canteens because we

believe that anytime, anywhere, you can have and eat Sweet Crunch banana
chips. Years from now, we see our business manage to become successful
because of its pure intention to serve what the consumer or the people deserve
to have.
 APPENDIX
Rate the Following Statement According to the Degree of your agreement or
disagreement. The following numbers stand for:

1= Strongly Disagree
2=Disagree
3=Undecided
4=Agree
5= Strongly Agree

1.I prefer banana chips 1 2 3 4 5

over the other type of
chips or snacks

2.I enjoy eating banana

chips as a snack.
3.The crunchiness of
banana chips is
important for me

4. I think more people

will buy if there are
many flavors of banana
chips.

5.I am willing to pay

more for banana chips if
their packaging is eco-
friendly.