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Communication Models

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Communication Models

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karasuscho2
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GED 106

Communication Models Purposive Communication


Communication Models
1.Linear models of communication — They solely focus on one-way
communication. The most common linear models of communication are:
a.Aristotle’s communication model,
b.Lasswell’s communication model,
c.The Shannon-Weaver communication model, and
d.Berlo’s S-M-C-R communication model.
2.Interactive models of communication — They analyze two-way
communication. These are the following:
a.The Osgood-Schramm communication model, and
b.The Westley and Maclean communication model.
3.Transactional models of communication — They illustrate two-way
communication where the message gets more complex as the communication
event progresses. These include:
a.Barnlund’s transactional communication model, and
b.Dance’s Helical communication model.
Linear Model
ARISTOTLE’S MODEL
Linear communication models suggest that communication takes place only in one direction.
The main elements in these models are:
•The channel,
•The sender, and
•The receiver.
Some linear models of communication also mention noise as one of the factors that have a role in the communication process. Noise
acts as the added (background) element that usually distracts from the original message.
LINEAR MODEL
Aristotle's communication model is mainly concerned with the sender (public speaker, professor, etc.) who transmits their message
to the recipient (the audience).

Aristotle identified 3 elements that improve communication within this model:


1.Ethos — Determines the credibility of the speaker. Speaker acquires credibility, authority, and influence by establishing themselves
as an expert in their chosen profession.
2.Pathos — connects the speaker to the audience via diverse emotions (anger, sorrow, happiness, etc.)
3.Logos — Signifies logic. Specifically, the speech must obey logic norms in addition to being engaging.
LASSWELL’S MODEL
According to Lasswell's communication paradigm, communication consists of the transmission of a message and its consequence.

In this instance, the effect is the discernible and quantifiable transformation that occurs within the recipient of the message as a
result of the communication components.

A modification to any of the components results in an equivalent alteration to the effect.


Transactional Model
transactional communication model refers to a framework that describes the process of communication as an exchange of
messages between two or more parties, where each participant simultaneously acts as both a sender and a receiver.

Transactional communication models see communication as a cooperative process where communicators collaboratively
shape the communication process, consequently impacting its result and efficacy. Put simply, communicators generate mutual
understanding via an interactive procedure.

In addition, transactional models demonstrate that our interactions include more than simply the transmission of information.
They also involve the creation of relationships, the building of cross-cultural connections, and the shaping of our ideas.

To clarify, communication enables us to construct our perceptions of reality.


TRANSACTIONAL MODEL
These models additionally introduced the functions of:
Social, relational, and cultural settings.

Furthermore, these models recognize the presence of obstacles to successful communication, such as noise.

The primary components of transactional communication models are the sender, receiver, message, channel, and feedback.

By examining the diagram of the transactional communication model below, we can discern the fundamental elements of this
communication model:
Encoding, decoding, communicators. The message, the channel, and noise.
Transitional Model
BARNLUND’S TRANSACTIONAL MODEL
TRANSITIONAL MODEL
Barnlund's transactional communication model examines the dynamics of interpersonal communication that involves quick feedback.

The roles of the transmitter and recipient are interchangeable and of equal significance. Feedback is the response given by the sender to the receiver, and both
individuals involved in the communication process contribute feedback.

Simultaneously, both the sender and receiver have responsibility for the impact and efficiency of the communication.

The primary components of Barnlund's communication paradigm are:

Encoding, decoding, communicators.

The components that contribute to the transmission of a message include the cues, surroundings, and noise, as well as the channel.
This paradigm emphasizes the significance of clues in influencing our messaging.
This

According to Barnlund, there are distinct differences between:

There are three types of cues that may influence a person's behavior: public cues, private cues, and behavioral cues. Public cues refer to environmental signals that are
present in the person's surroundings. Private cues are a person's own ideas and background that might influence their conduct. Behavioral cues are the actions and
behaviors, both verbal and nonverbal, that a person exhibits.

All of these indications, including the surroundings and noise, are integral components of the message. The response of each communicator is contingent upon their
history, experiences, attitudes, and beliefs.
Transitional Model
TRANSITIONAL MODEL
Dance's Helical model of communication posits that with each cycle of conversation, our circle of understanding and
connection expands.

Consequently, every instance of communication is distinct from the one before it, since communication never
duplicates itself.

The Helical communication model, developed by Dance, is a theoretical framework that describes the dynamic and
iterative nature of communication.
An example of Dance's Helical communication approach.
Dance himself elucidated his approach by using the analogy of an individual acquiring knowledge and skills throughout
the course of their lifetime.

Specifically, an individual initiates interaction with their environment from a young age, using basic forms of
communication.

As infants, we vocalize in order to attract the attention of our moms. then, we acquire the ability to communicate using
individual words, and then progress to constructing whole phrases.

Essentially, our whole existence may be seen as a continuous process of communication that leads us towards the
pinnacle of Dance's helix.
REFERENCES
How to write a video script (Template included).
(2023, November 20). Wyzowl.
https://www.wyzowl.com/how-to-write-a-video-
script

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