Time Series and Forecasting
Time Series and Forecasting
CONTENTS
Forecasting 271
Time Series Patterns 271
Smoothing Methods 273
Moving Averages 274
Weighted Moving Average 275
Exponential Smoothing 275
Forecast Accuracy 276
Trend Projection 277
Linear Regression Analysis 277
Nonlinear Trend Regression 279
Seasonality and Trend 280
FORECASTING
Forecasting is a technique of making predictions of the future based on past and
present data and by analysis of trends. Forecasting methods can be classified as
qualitative or quantitative. Qualitative methods involve the use of expert
judgment to develop forecasts, particularly appropriate when historical data are
unavailable. Quantitative forecasting methods can be used when historical data
are available.
If the historical data are past values of the variable to be forecast, the forecasting
procedure is a time series method and the historical data are a time series. A
time series refers to the past recorded values of the variables under
consideration. The data may relate to the past monthly sales of products, or daily
demands placed on services like electricity and transportation.
The aim of time series analysis is to determine a pattern in the time series and
then extrapolate the pattern into the future. Causal forecasting methods assume
that the variables have a cause-effect relationship and that one or more
independent variables could be used to predict the value of a single dependent
variable. For instance, a regression analysis may be used to develop an equation
showing how sales and ads spending are related.
out of the phenomenon of business cycles. The business cycle refers to the
periods of expansion followed by periods of contraction. The period of a business
cycle may vary from one year to thirty years. Figure 29.3b provides an example
of cyclical variations.
Random or irregular variations: These refer to the erratic movements in
the data which cannot be easily attributed to the trend, seasonal or cyclical
components. Such variations can arise out of a wide variety of factors like sudden
weather changes, a communal clash or strike. These are random in nature; their
future occurrence and the resulting effects on demand are difficult to forecast.
The effects of the events can be eliminated by smoothing the time series data. An
example of random variations is provided in Figure 29.3a.
In historical time series, one of the major tasks is to remove the trend in time
series, a process called decomposition. The trend line is then used to project
into the future. In most short-term forecasting situations, the cyclical component
is too small and tends to cancel each other out over time.
In most cases, the major task is the removal of seasonal variations from the time
series, a process called deseasonalization. By deseasonalizing the data,
analysts can better understand the underlying patterns and trends without the
interference of seasonal effects.
Chapter 29| Time Series & Forecasting 273