Increasing Visibility
Knocking, Volunteering, and Networking
What Is A Personal Brand?
• While most people think of
businesses when they think of a
brand, all individuals also have a
brand
• Think of it as what people say and
think about you
• It encapsulates your talents as well
as who you are, and it’s how you can
differentiate yourself from others
• Your brand is both what you stand for
and what you do
Personal Branding
• Building a strong personal brand
involves driving up your own visibility
within your organization, industry, and
professional network
• So how do you raise your professional
visibility without talking about yourself
all the time or being too self-
aggrandizing? After all, shameless self-
promotion rarely serves you well in the
long run
Steps to Build Your Brand
• Figure out who you are and what
you want to accomplish
• Determine your unique value
proposition
• Define your audience
• Optimize your social profiles
• Build a community
Figure out who you are and what you want to
accomplish
1.What drives me?
2.In what areas do I excel?
3.What work drains my energy? What work fuels me?
4.What settings do I work best in?
5.What industries do I find interesting?
6.Where do I want to be at the end of my career?
7.What impact do I want to have?
Knocking Volunteering Networking
Knocking
Volunteering
Networking
