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RELEASE AT 08:00 CET ON OCTOBER 14, 2021
Ford Focus Redefined with Upgraded Connectivity,
Energising Electrified Powertrains and Expressive Style
• New Ford Focus introduces new and expressive design for expanded line-up of variants
offering less demanding, more engaging and class-leading driving experience
• Electrified 48-volt EcoBoost Hybrid powertrains boosted with new seven-speed Powershift
automatic transmission for improved refinement, fuel efficiency 1 and fun-to-drive
• Latest generation technologies include intelligent SYNC 4 with 13.2-inch screen, free trial of
Connected Navigation, Power-Up wireless updates, Dynamic Pixel LED headlights
COLOGNE, Germany, Oct. 14, 2021 – Ford today revealed for the first time the new Focus
mid-sized family car, featuring expressive new design and fuel-efficient electrified powertrains
alongside advanced connectivity and driver assistance technologies designed to make the
ownership and driving experience easier and more rewarding.
A new iteration of Ford’s “human-centric” design philosophy brings greater confidence and
boldness to the Focus exterior, with a more distinctive approach to the Titanium, ST-Line and
Active variants. Each gains unique styling elements that express their individual personalities,
with an available X pack bringing a high specification and expanded Vignale pack availability
delivering ultimate luxury and exclusive design features.
The new Focus introduces Ford’s next-generation SYNC 4 technology to greater numbers of
customers than ever before, enabling cloud-connected navigation and connected voice control
with natural language understanding. SYNC 4 is supported by an all-new, largest in segment 2
13.2-inch landscape centre screen with an intuitive interface designed to make it effortless to
navigate a comprehensive range of driving and comfort features. The technology also allows
Ford Power-Up wireless software updates to improve functionality over time.
Advanced driver assistance technologies introduced to Focus for the first time include Blind
Spot Assist, 3 which monitors the driver’s blind spot for vehicles approaching from behind, and
can apply counter-steering to warn the driver and discourage a lane change manoeuvre if a
potential collision is detected.
New Focus also for the first time introduces an automatic transmission option for the fuel-saving
EcoBoost Hybrid 48-volt mild hybrid powertrains, offering up to 155 PS. The seven-speed, dual-
clutch Powershift automatic makes driving less demanding – particularly in city and stop-start
traffic – while complementing the hybrid powertrain’s electrically-boosted performance for typical
Focus fun-to-drive.
Ford has also enhanced the 1,653-litre loadspace 4 of the Focus wagon variant for greater
practicality, responding to customer feedback to introduce a new wet zone, easy-clean carpet
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and side trims, and a vertical divider for simple and effective organisation of the loadspace. A
spacious and practical five-door hatchback is also offered.
In addition, Ford today also revealed the new Focus ST, developed by Ford Performance.
Featuring sporty new exterior styling and alloy wheel designs, a head-turning Mean Green paint
option and all-new, in-house developed Performance Seats, the Focus ST continues to be
offered with a high performance EcoBoost petrol powertrain and five-door or wagon body styles.
“The Ford Focus is a success story more than 20 years in the making, and its appeal has
always been grounded in delivering an attractive design and first-class driving dynamics,” said
Roelant de Waard, general manager, Passenger Vehicles, Ford of Europe. “With next-
generation SYNC 4 adding Connected Navigation with the largest screen in the segment, new
Focus customers will enjoy an enhanced digital experience that fits seamlessly into their lives.”
Modern, fresh Focus design
The new Focus introduces a fresh and confident exterior inspired by Ford’s “human-centric”
design philosophy, giving each new Focus variant a distinct personality.
A new bonnet design increases the height of the nose for greater visual presence across the
line-up, and the Ford “blue oval” badge is relocated from the bonnet lip to the centre of the
larger upper grille.
New LED headlights are standard on all new Focus variants and now include integrated fog light
functionality that allows a cleaner, sleeker lower fascia design, and deliver a distinctive and
purposeful light signature. Five-door and wagon models feature a darkened taillight lens for a
premium look, while high-series LED taillights feature a new internal design with a darker central
section and an eye-catching new loop light pattern.
Each new Focus variant benefits from unique design details, with upper grille and fascia designs
reflecting distinct personalities and creating greater differentiation across the range. Connected
and Titanium series feature a wide upper grille with a gloss chrome surround, distinguished by
its strong horizontal bars and matched by upturning side vents that flow from the lower grille. In
addition, Titanium series features a hot-stamped chrome finish to the upper grille bars.
The Ford Performance-inspired ST-Line variant’s sportier character is delivered using a
uniquely proportioned trapezoidal upper grille, supported by a gloss black honeycomb finish
alongside broader side vents and a deeper lower grille. ST-Line variants also feature side skirts,
a rear diffuser and a discreet rear spoiler.
The adventurous Active variant takes inspiration from SUV design cues for a more rugged
appearance. A wider upper grille features more substantial vertical strakes, and a deeper lower
grille and taller side vents complement the raised ride height and black body cladding.
Expanded availability of the Vignale pack in addition to X pack for new Focus introduces
ultimate luxury specification for Titanium, ST-Line and Active models. Alongside enhanced
equipment levels and interior finishes, Vignale specification introduces satin finishes to the
upper grille and side vents in place of a body colour finish, and exclusive alloy wheel designs.
The new Focus benefits from five new alloy wheel designs across the range.
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“The Focus has always been at the forefront of our ‘human-centric’ design philosophy, and now
we have created a line-up that has even more personality,” said Amko Leenarts, director,
Design, Ford of Europe. “Every Focus oozes quality and modernity driven by technology, while
each variant has a character that our customers can connect with emotionally -- reflecting their
own personality.”
Electrified performance
A diverse powertrain line-up includes electrified options that enhance the efficiency, refinement
and the renowned fun-to-drive experience that has been a key part of the Focus appeal for
more than 20 years.
More Focus drivers will be able to benefit from the enhanced fuel efficiency and performance of
new Focus’ EcoBoost Hybrid engines following the introduction of a seven-speed Powershift
automatic transmission option, with WLTP fuel efficiency from 5.2 l/100 km and CO2 emissions
from 117 g/km. 1
In addition to a less-demanding two-pedal driving experience, the dual-clutch Powershift
transmission delivers seamless acceleration and smooth, fast gear changes, with triple
downshifts for responsive overtaking. In Sport Drive Mode, the automatic gearbox holds lower
gears for sportier responses, and the transmission also offers manual gear selection, with sporty
paddle-shifters as standard on ST-Line variants.
The Powershift automatic also supports fuel-saving by keeping the hybrid engine at the
optimum rpm for efficiency, and by allowing rolling Auto Start-Stop to operate below 12 km/h
(7 mph).
Available with 125 PS and 155 PS power outputs, the new Focus’ 48-volt mild hybrid 1.0-litre
EcoBoost Hybrid powertrain is also available with a six-speed manual gearbox, with WLTP fuel
efficiency from 5.1 l/100 km and CO2 emissions from 115 g/km. The hybrid powertrain replaces
the standard alternator with a belt-driven integrated starter/generator (BISG), enabling energy
normally lost during braking to be recovered and stored in a dedicated lithium-ion battery pack.
The BISG is also able to act as a motor, providing torque assistance to either increase the total
torque available from the powertrain for more responsive in-gear acceleration, or reduce the
amount of work required by the engine for improved fuel efficiency.
The new Focus also offers Ford’s 1.0-litre EcoBoost petrol engine with 100 PS and 125 PS
power outputs and a six-speed manual gearbox, and from 5.1 l/100 km fuel efficiency and
116 g/km CO2 WLTP. Features including Twin-independent Variable Cam Timing and high-
pressure direct injection contribute to overall efficiency and responsive performance.
For higher mileage drivers, Ford’s 1.5-litre EcoBlue diesel engine is available with 95 PS and
120 PS power outputs, with fuel efficiency from 4.0 l/100 km and 106 g/km CO2 WLTP. Both
versions are offered with a six-speed manual transmission, and feature an integrated intake
manifold, low-inertia turbocharger and high-pressure fuel injection to reduce emissions and
increase combustion efficiency. An eight-speed automatic transmission is also offered for the
120 PS variant.
The new Focus also features selectable Drive Mode technology, enabling drivers to choose
between Normal, Sport and Eco modes that can adjust the responses of the throttle pedal,
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Electronic Power Assisted Steering (EPAS) and automatic gearbox to suit the driving scenario.
Active models also feature Slippery mode for increased confidence in low-grip conditions and
Trail mode that is designed to help maintain momentum on deformable surfaces.
Technology to make life easier
The new Focus seamlessly integrates Ford’s latest convenience and driving technologies for a
comfortable and connected driving experience.
Focus is the highest-volume Ford passenger vehicle to-date to benefit from the new SYNC 4
communication and entertainments system, 5 which uses a sophisticated machine learning
algorithm to learn from drivers’ behaviour and deliver more accurate suggestions and search
results over time.
SYNC 4 is supported by an all-new 13.2-inch central touchscreen, with an intuitive interface that
means drivers never are more than a touch or two away from any application, information or
control they need. The new touchscreen also incorporates controls for functions such as heating
and ventilation that were previously activated using physical buttons, resulting in a cleaner and
less cluttered centre console. The system also delivers wireless Apple CarPlay and Android
AutoTM compatibility, allowing seamless integration between smartphone functions and SYNC 4.
Advanced speech recognition allows occupants to use natural speech in 15 European
languages, combining on-board data with Internet searches – enabled by FordPass Connect –
for quick, accurate responses to commands for everything from entertainment, phone calls and
text messages to climate control and weather information.
The SYNC 4 system also enables Ford Power-Up wireless software updates that will improve
the new Focus over time, and can install much of the new software in the background or at pre-
scheduled times, with many updates requiring little to no action by customers. These upgrades
can help improve the ownership experience and may help reduce the need for repair trips, as
well as enhancing features, quality, experiences, capability and convenience.
Using the FordPass app, 6 a range of connected services can be accessed using a smartphone,
allowing the customer to stay connected with their car from anywhere with a data signal and
utilise features such as Vehicle Status – for checking fuel levels, oil life and more – and Remote
Start. 7 Ford’s SecuriAlert system 8 can provide extra peace of mind by using vehicle sensors to
monitor for any attempt to enter the vehicle – even if a key is used – and send alerts to the
user’s phone.
New Focus vehicles with SYNC 4 benefit from complimentary trial access to Connected
Navigation 8 and Ford Secure 8 subscriptions, which enables features such as live traffic,
weather and parking information 8 as well as Local Hazard Information 3 for an enhanced
customer experience.
The Ford Secure subscription includes Stolen Vehicles Services, 8 which provides 24-hour on-
call assistance in the event of the vehicle being stolen, including tracking and recovery. The
Ford Secure subscription will receive Neighbourhood Alerts – notifications from other
SecuriAlert-protected vehicles in your area, and Location Alerts – the ability to create user-
chosen boundaries and push notifications should the vehicle leave these areas, as Power-Up
wireless updates at a later date.
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Connected Navigation 8 includes real-time and predictive traffic information delivered by
TomTom, with Garmin® supplying in-vehicle and in-cloud routing to suggest the most efficient
routes. Live weather information keeps the driver informed of conditions along their route and at
their destination and can warn of severe weather events that may affect their journey, 8 while
three-dimensional maps of major cities and parking information help navigate unfamiliar
environments.
Advanced lighting technologies include standard full LED headlights incorporating Automatic
High Beam Control, 3 and Manoeuvring Light that activates a wider beam pattern for better
visibility when the vehicle detects a low-speed manoeuvre. 3 In addition, an available high-series
Dynamic Pixel LED headlamp incorporates advanced features including:
• Glare-Free High Beam 3 which uses a front-mounted camera to detect oncoming traffic
and create a “glare-free spot” within the beam pattern by blocking those rays that would
otherwise shine in the eyes of other road-users
• Camera-based Dynamic Bending, 3 which uses a forward-facing camera to read the road
ahead and illuminate the inside of curves in the road, increasing the field of vision
• Bad-Weather Light, 3 which changes the beam pattern for better visibility when
windscreen wipers are activated
• Sign-based Light, 3 which uses a forward-facing camera to detect road signs and use
them as a cue to adjust the beam pattern and better illuminate cyclists and pedestrians
at junctions and roundabouts
The new Focus also adds to its comprehensive suite of advanced driver assistance
technologies, designed to boost driver confidence and make driving less demanding.
Blind Spot Assist 3 builds on the functionality of Blind Spot Information System by monitoring the
driver’s blind spots for vehicles approaching from behind, and can apply counter-steering to
warn the driver and discourage a lane change if a potential collision is detected, guiding the
vehicle away from danger. The system scans adjacent lanes for vehicles up to 28 metres
behind 20 times per second, and can operate at speeds from 65 km/h (40 mph) up to 200 km/h
(124 mph).
Also new to Focus is Blind Spot Information System with Trailer Coverage, 3 which allows the
driver to enter the length and width of the trailer they wish to tow using the SYNC 4
touchscreen. The system will automatically compensate, warning the driver if another vehicle is
in the blind spot of the trailer being towed.
New Intersection Assist 3 uses the Focus’s forward-facing camera in combination with radar to
monitor the road ahead for potential collisions with oncoming vehicles in parallel lanes. The
system can automatically apply the brakes when travelling at up to 30 km/h (18 mph) to help
prevent or mitigate accidents where a driver is turning across the path of an oncoming vehicle,
such as at a crossroads or junction. The system functions without the need for road markings or
furniture and also at night with headlights activated.
Also available are Local Hazard Information 3 that can inform drivers of a hazardous situation on
the road ahead, even if the incident is not visible due to a bend in the road or other vehicles,
and Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, 3
which helps to ease the strain of driving in stop-start traffic. Pre-Collision Assist with Active
5
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Braking 3 helps drivers avoid or mitigate the effects of collisions with vehicles, pedestrians and
cyclists, while Active Park Assist 2 3 operates gear selection, acceleration and braking to enable
fully automated parking manoeuvres simply by holding down a button.
New Focus models also feature Rear Occupant Alert, designed to help drivers avoid leaving
children or pets in their vehicle by reminding them to check the back seats when the rear doors
have been opened at the start of a journey.
“The new Focus is packed with new technologies and features that all deliver a tangible benefit
to the driver or passengers in terms of comfort, convenience or safety,” said Glen Goold, Ford
Focus vehicle line director. “Our customers expect to find the latest features when they step into
a Ford and that they will blend seamlessly into their lives – this is what we have achieved with
the new Focus.”
Focus wagon more practical than ever
In response to customer feedback, a range of innovative new features have been introduced to
the new Focus wagon loadspace that make it even more practical and convenient for
customers.
The luggage space is now trimmed with a high-quality cropped carpet – previously used
exclusively as cabin flooring and floor mats on Vignale-specification vehicles – which not only
delivers a premium feel but uses short fibres that make it easier to clean. An additional side load
net is ideal for storing smaller items that could otherwise move freely around the loadspace
while travelling, and twin LED lights provide clearer illumination in low-light conditions.
The adjustable load-floor now has a central hinge, allowing it to be folded to create a vertical
divider that locks into place at a 90-degree angle, creating two separate spaces to keep items
more securely in place.
The load area also now features a wet zone, with a load-floor liner inserted into the space to
provide water resistance against items such as wet suits and umbrellas. The water-resistant
lining can be removed from the space for easy draining or cleaning, and the area can be
enclosed from the rest of the boot with floor folded down, or separated with the vertical divider to
create wet and dry zones.
In addition, the Focus wagon luggage space now contains a “quick guide” customer instruction
label with simplified diagrams to explain the multiple functionalities of the load area. During
customer research, Ford found that 98 per cent of current Focus wagon owners were not aware
of all the existing features such as the stowable tonneau cover and boot floor, remote seat
release and floor divider system. The label simply and clearly explains the features without the
user needing to consult the owner’s manual for instructions.
New Focus ST
Ford today also revealed for the first time the new Focus ST, offering powerful EcoBoost petrol
powertrains, available in hatchback and wagon body styles and developed by Ford
Performance.
The new Focus ST features a bold exterior design that further emphasises its high-performance
character. Details include honeycomb upper and lower front grilles, large side vents, side skirts
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and aerodynamically-optimised spoilers on the lower fascia and rear roof. A new design of
18-inch alloy wheel is standard, with optional 19-inch wheels also available.
Inside, the Focus ST features all-new Performance Seats, developed in-house by Ford
Performance engineers to provide high levels of support and comfort whether on the track or the
school run. The seats have been given the seal of approval from the leading spinal health
organisation Aktion Gesunder Rücken e.V. (AGR) (the Campaign for Healthier Backs).
Fourteen-way power seat adjustment, including four-way adjustable lumbar support, helps
drivers reach their ideal driving position, while standard seat heating contributes to high levels of
comfort.
The new Focus ST is powered by a 2.3-litre EcoBoost petrol engine, delivering 280 PS and
420 Nm of torque supported by a twin-scroll turbocharger with anti-lag technology. A six-speed
manual gearbox is standard with rev-matching technology when specified with the optional X
Pack for smoother, more consistent down-shifts. A seven-speed automatic with paddle shifters
is also available.
Further high-performance driving technologies include an electronic limited-slip differential that
enhances cornering performance and traction when accelerating, as well as available
Continuously Controlled Damping that monitors steering, braking, suspension and body inputs
500 times a second to adjust damping responses to deliver optimal ride comfort and cornering
control. ST models equipped with the upgraded X pack feature Dynamic Pixel LED headlights,
19-inch alloy wheels and an additional Track mode within the selectable Drive Modes, for
optimised EPAS feedback, a more aggressive throttle tuning and greater leeway from the ESC
system.
“The new Focus ST is a crucial part of the new Focus range; it is the ultimate expression of the
Focus philosophy that you can have a car that delivers true excitement and driving pleasure
while still fitting seamlessly into everyday life,” de Waard said.
###
1
Ford Focus 125 PS 1.0-litre EcoBoost Hybrid homologated CO2 emissions 116-149 g/km and
homologated fuel efficiency 5.1-6.6 l/100 km WLTP.
Ford Focus 155 PS 1.0-litre EcoBoost Hybrid homologated CO2 emissions 115-143 g/km and
homologated fuel efficiency 5.1-6.3 l/100 km WLTP.
Ford Focus 100 PS 1.0-litre EcoBoost homologated CO2 emissions 116-146 g/km and homologated fuel
efficiency 5.1-6.4 l/100 km WLTP.
Ford Focus 95 PS 1.5-litre EcoBlue homologated CO2 emissions 106-126 g/km and homologated fuel
efficiency 4.0-4.8 l/100 km WLTP.
Ford Focus 120 PS 1.5-litre EcoBlue homologated CO2 emissions 106-139 g/km and homologated fuel
efficiency 4.0-5.3 l/100 km WLTP.
Ford Focus ST 280 PS 2.3-litre EcoBoost homologated CO2 emissions 180-189 g/km and homologated
fuel efficiency 7.8-8.3 l/100 km WLTP.
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CO2 emission and fuel efficiency ranges may vary according to vehicle variants offered by individual
markets.
The declared WLTP fuel/energy consumptions, CO2-emissions and electric range are determined
according to the technical requirements and specifications of the European Regulations (EC) 715/2007
and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between
different vehicle types and different manufacturers.
2
Based on Ford analysis of competitor segment.
3
Driver-assist features are supplemental to and do not replace the driver’s attention, judgement and need
to control the vehicle.
4
Cargo and load capacity limited by weight and weight distribution.
5
Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices
while driving. Some features may be locked out while the vehicle is in gear. Not all features are
compatible with all phones.
6
FordPass app, compatible with selected smartphone platforms, is available via download. Message and
data rates apply. FordPass Connect, the FordPass app and complimentary Connected Service are
required for remote features (see FordPass terms for details). Connected Service and features depend on
Vodafone or Vodafone partner mobile network availability. Evolving technology/mobile networks/vehicle
capability may limit functionality and prevent operation of connected features. Connected Service
excludes Wi-Fi hotspot.
7
In regions permitted by law.
8
Features may require activation.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to
helping build a better world, where every person is free to move and pursue their dreams. The
company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and
always-on relationships with customers to enrich experiences for and deepen the loyalty of those
customers. Ford designs, manufactures, markets and services a full line of connected, increasingly
electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln
luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle
services and mobility solutions, including self-driving technology, and provides financial services through
Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the
company, its products and Ford Motor Credit Company is available at corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual
markets and employs approximately 42,000 employees at its wholly owned facilities and consolidated
joint ventures and approximately 55,000 people when unconsolidated businesses are included. In
addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division
and 14 manufacturing facilities (10 wholly owned facilities and four unconsolidated joint venture facilities).
The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded.
European production started in 1911.
Contact: Finn Thomasen Dan Jones
Ford of Europe Ford of Europe
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