Q2 Lessons Entrep
Q2 Lessons Entrep
BUSINESS MODEL
In their simplest forms, business models can be broken into three parts (Parsons
n.d.):
• Everything it takes to make something design, raw materials, manufacturing,
labor, and so on
. • Everything it takes to sell that thing: marketing, distribution, delivering a
service, and processing the sale.
• How and what the customer pays, pricing strategy, payment methods, payment
timing, and so on.
1. Value Proposition - Defines the unique benefit your product or service offers
your clients. How do you fulfil customer's needs differently from your competition.
What makes it worth buying? Reasons why your customers buy the product
(USP,UVP and Tag-line)
2. Customers- Answers the question, who are my customers? Customers are the
reason why you are creating your product or service. Identify your customers and
distinguish their needs.
4. Key Resources-The resources are needed to create value for your customers.
These resources can be categorized into four main categories (Empower Women
2016):
Physical resources - raw materials, building, vehicle, transportation, storage
facility, machines, factory. and equipment.
Human Resources-staff or employees Intellectual Resources-brand, patent,
copyright, customer data base
Financial Resources-cash, credit
5. Key Activities - Any activities that your business is engaged in for the primary
purpose of making a profit such as operations, marketing, production, problem-
solving, and administration.
The Key activities of a business represent what the company must do to make the
business model work.
Purpose
Validate customer demand and save resources
-Having your target customer engaged with your product
prototype will give you enough data to know whether your
idea is worth the investment.
Improve your product's aesthetics and meet customers
standards Prototyping presents numerous opportunities
for improvement, both technical and aesthetic.
Showcase to investors during fundraising to gain their
support.
1.
5. Developing Partnership
Value Chain-Is defined as the series of activities that adds value to the product.
Series of input activities that a company carries out in order to create value for
its customers
-Refers to the process in which businesses receive raw materials, add value to
them through production, manufacturing, and other processes to create a
finished product to customers.
Example would be: From raw material producer, manufacturer, and distributor,
retailer and retail customer.