BUSINESS INTELLIGENCE

Class: GCH1105
Tutor: Nguyen Duc Giang

Group: 6
Member: Nguyen Nhu Khanh
Table Of
Content :

01. Introduction
02. Business Process
03. List Type of data
04. Decisison of making
05. Features of BI
 1.Introduction

In the context of Business Intelligence,

Starbucks is a unique case study, not merely a Starbucks Customer Demographics
coffee giant but also a master at and Behavior Analysis
understanding customer demographics and
behavior. This report delves into the
complexities of Starbucks' customer base,
decoding the patterns that shape consumer
choices in the specialty coffee sector. From
morning rituals to afternoon downtime,
Starbucks has embedded itself in the daily
routines of millions of people, influencing not
only coffee culture but broader consumer
trends. Join us for an in-depth exploration of
Starbucks' customer demographics and
behavior, where data and coffee culture
converge to paint a vivid portrait of a brand
that goes beyond the coffee shop experience
traditional.
 What Is Business
Intelligence?

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 2. Business Process

A business process refers to a series of

structured, interconnected activities or tasks
performed to achieve a specific business
goal. These processes are designed to
create, deliver and capture value within an
organization. Business processes can be
formalized and informal, and they often
involve the use of resources such as people,
technology, information, and facilities.
 Sale Process

1. Customer reception: 4. Pay:

Starbucks employees greet and greet Customers pay at the cashier by cash, credit card, or
customers in a friendly manner when they electronic payment application.
Staff checks orders and ensures invoice accuracy.
enter the store.
Assist customers if they have any questions
about the menu or products. 5. Prepare drinks:
The order is transferred to the preparation area, where the
barista begins making the requested drinks.
2. Order:
Use coffee makers and other equipment to create quality
Customers choose products from the menu drinks.
or request a special variety.
Cashier advises and enters customer orders 6. Delivery:
Drinks are delivered to the counter for customers to pick
into the system.
up or delivered directly to the table if delivery is available.
Delivery staff double-checks orders before delivery to
3. Product consulting: ensure accuracy before delivery.
If customers need it, staff can advise on
products or add toppings, size, sugar, or 7. Customer service:
Staff assist customers with any requests or add to orders if
type of drink according to personal necessary.
requirements.
ACTIVITY DIAGRAM
OF SALES PROCESS
 Marketing Process

1. Market research: 4. Online Advertising:

Starbucks regularly conducts market Leverage online channels such as your official website,
research to understand consumer needs mobile apps, and email marketing to reach and retain
customers.
and trends.
Identify target audience and factors that
influence purchasing decisions. 5. Product distribution:
Ensure products are easily accessible through expanding
store network and collaborating with distribution
2. Advertising strategy:
partners.
Use online and offline advertising channels Integrate special services such as delivery and online
to reach target audience. ordering services.
Create creative and attention-grabbing
6. Monitor and evaluate performance:
advertising campaigns.
Use performance monitoring and evaluation tools to
measure the success of your marketing
3. Media promotion: strategy.monitoring and evaluation tools
Leverage social networks and media to Automate the process of tracking and identifying
increase interaction with customers. strengths and weaknesses to adjust strategy.
Use PR to create positive brand messages.
ACTIVITY DIAGRAM
OF MARKETING
PROCESS
3. List Type of Data

1. Structured data

2. Semi-Structured data

3. Unstructured data

4.
3. LIST TYPE OF DATA
3.1 Structured data
Example
Column

This example demonstrates how

structured data may be stored in a
relational database due to its
methodical structuring. The data
collection's well-organized
architecture makes it easier to analyze
and retrieve particular information,
such as an automobile's name or part
specifics.

Row
3. LIST TYPE OF DATA
3.2 Semi-Structured
Example

Semi-structured data, while adhering to a

specified format, is really less rigorous than
structured data. It allows for the integration of
structured and unstructured data components,
as well as modifications to data organization.
Semi-structured data formats include JSON
(JavaScript Object Notation) and XML files.
These formats are frequently used in a number
of applications and systems because they give
some hierarchy and structure while yet allowing
for flexibility in data representation.
3. LIST TYPE OF DATA
3.2 Unstructured data

Users can provide feedback on

corporate product promotions and
advertising campaigns during this
process, and information and data
will be gathered by marketing and
business-related departments. In
other words, the goal is to gather
information and increase the
efficacy of advertising campaigns.
4. Decisison of making

Type of Decisison

1. Operational decisions

2. Tactical decisions

3. Strategic decisions
 5. Features of BI

1 Reporting

2 Analysis

3 Dashboard

4 Data Integration
 Analysis
REPORTING
This feature provides the ability to
generate detailed reports, aggregate data,
Business users may stay informed and get andUsers may detect trends, challenges,
answers to commonly asked issues by and gain insights using data analysis tools
utilizing business intelligence reporting designed to model, understand, and
software, which collects data from one or manipulate any type of data to aid in
more sources and displays it in an better decision-making. They may study
understandable format. In addition to data from any source using powerful
providing ad hoc reports for the web, print, relational OLAP or in-memory
or mobile devices, they can design pixel- analytics.provide insight into business
perfect, rich, dynamic dashboards that can operations. Reports can be automated
accommodate thousands of users. and customized to meet the needs of
different users within the organization.
 Dashboard

When dashboards are integrated into apps

for executives and knowledge workers, they
boost corporate performance, assess KPIs,
and provide insights, enhancing product
value and competitiveness.

Data Integration
Data integration software can be used to
generate a data mart or warehouse by
extracting, transforming, and loading (ETL)
data from several sources for reporting and
analysis. Using data virtualization
technologies, diverse relational or non-
relational data sources may be integrated
and made easily accessible.
THANK YOU
PRESENTATION