Institute of Management Studies(SIMS)

Sage University, Indore

Report
On
On Job Training Completed in
Artist By Dynamic
Submitted for fulfillment of BBA 6th Semester Program Curriculum

Faculty Coordinator Submitted By-

(Faculty Name) (Student Name) (Designation)

Enrol. –

Program Name -
 Acknowledgement

On job training is important because it can present you with new skills and
opportunities that you may not receive otherwise. Interns gain technical knowledge
within the industry of their choice by working directly with professionals in that
field.In this rewarding experience; I recognize the help and support rendered by
kind heart behind its success.

I would like to thank Prof…………………….. my Faculty Coordinator, IMS and

Mr. ……………………..Supervisor/Coordinator, Artist By Dynamic for guiding
and supporting me in successful completion of my Internship.

I would also like to show my gratitude towards my family, friends and all others
who have helped and supported me in doing the Internship.

Name of Student

Date

Place
 Declaration

I Mr./Miss
………………………………………………………………………………………
…the student of Sage Institute of Management Studies, Sage
University, Indore studying in BBA 6 thBBA core Semester VI,
hereby declare that I have completed the Internship /OJT of ---
days in (Artist By Dynamic) and prepared Internship/OJT report
as per the Guidelines of University.

The information submitted is genuine and practical to the best of

my knowledge.

Date: __________

____________

Signature

Student Name :
 Content
About the Company
1.Functions of Company
2.Products/ Services offered by Company
3.Internship/ Internship/On Job training
profile and Learning
4.Conclusion
Guideline for Submission of report –
1. On job training report shall be submitted in hard
binding. (80 pages minimum)
2. Internship/On job training Certificate issued by
Company should be attached in color Copy with Report
and Certificate must be verified by Faculty coordinator.
3. PPT presentation must be submitted to faculty
coordinator along with report in soft copy.
4. Student will give presentation of On job training report
at the time of end sem Viva- voce Examination in front of
external Penal.
 EXECUTIVE SUMMARY
“Event management" the very topic looks challenging. A
concept which gained importance in India only after the
late 90’s. Commitment leadership and mental /physical
devotion is the core factors needed to manage any type of
event. Irrespective of the type or the scale of the event,
the mental and physical hard work that is to be put in,
differs by only a negligible degree of difference.
This terminology is comparatively very new to India,
though Indians have been arranging for wedding
ceremonies, naming & threading ceremonies even much
before independence. But due to the lack of proper
forecasting, proper material handling they used to end up
in problems like wastage of the food due to less people
coming in or fire in the pandal or food poisoning. These
problems many a times used to put the families into
financial trouble after the wedding.
It is very easy for the audiences to make the event a hit or
a flop. It takes just 5 minutes for the audiences to judge
the event resulting in the efforts of nearly 3-4 months and
the hard work 70-80 people either turning productive or
waste. Thus the efforts they have put in always remains at
stake till the date of the event.
 There are innumerable activities that have to Be carried
out. First of all forming committees, then allotting
different jobs to each committee is the very first step.
Here all the theoretical concepts learnt up till now in
subjects like public relations, humane source planning,
logistics, human skills, controlling, accounts, organizing,
and others come into actual use. As an event manager one
must have a lot of flexibility in terms of working pattern.
Be free to do all sorts of jobs irrespective of your position.
 Introduction
This project report is based on the survey entitled "A
comparative study customer satisfaction towards event
Management Company". In the market there is a 40%
boom of work in the event management. Nowadays
youngsters are choosing their field in the event
management.

Event Managements is the Industry where we get the

chance to meet the celebrities. Event Management is the
process of Planning Directing and control In the Events
we have to take lots of risk like in the rainy season we are
organizing our event so we have to suffer lots of problem.
It is the big industry where we get the opportunity to
show our talent and we have to be dedicated towards our
work. First we have to organize the plan where we have to
organize our event and which place and how much fund
we have to invest in this event. We have to organize our
workers or in event language we can say that vendors for
which they are doing the work in the event.it are industry
which is full of enjoyment and the focused on the
particular work. It is the industry focused on the work and
to be dedicated towards on our work.
In Event management we require the following things
Venue, food, sound and lights, Decoration, site place and
event promotion team HR planning team and the perfect
team who can manage perfectly the team we need good
sound system in the corporate events and the good artists
who can do good event walkie-talkie need to do
conversation between the employees for their long
distance so that they can do their conversation properly.
Elements of Events are as follows which is considered as
following are:
 Site location of the event
 HR team with coordination
 Setup should be in a Proper Manner
 Planning should be perfect in a proper manner
 It is organized in a wide area where people can enjoy
their functions or any program.
 Sound system should be perfect while organizing the
events.
While organizing the event all facility should be available
in that area like "ambulance, police, washrooms" for both
girls and boys separately
Stalls of the food and water should be available and all
the transport an electricity facility should be perfect.
 Company Profile
Our company name is ARTIST BY DYNAMIC which is
in business since 1987 and the company owned and
managed by “Pankaj Mulchandani"
Our Company is full of service marketing and event
management and productions company agency our
company is partnership with the individual service
concept and innovation ideas through complete event
services and executive management with result analysis.
We are supporting our partners and sponsorship
strategies. with the innovative operations, promotions,
advertisement, and consumer behavior and support the
media.
An event is special to enjoyment we all get the chance to
meet the Big celebrities and we are doing the plan of the
special occasions in our own innovation way to make it in
an energetic way the audience will attract towards the
audience. The corner stone of our company is the hard
study of the events objective and the requirements so we
can complete their requirement according to their desire

Mission Values and Business Objectives

of the Company
Mission
Our company mission is that to provide the better services
to the clients and to give them better results with a
complete solution of their events with the creativity and
the innovative ideas.
Values
We are doing hard and smart work for the clients to build
the better position in the market. and to build a better
connection with the clients for the future.
Objective
We try to plan there will be perfection in the event that
the client will not need to suffer because of us and we
clear all the points to the client about the event.
Various types of Events our company is organizing to
meet the requirements of the Customers they are
classified as below:

 Corporate Events
 Wedding Event
 School Contact Program
 Live Concerts
 Family Functions
 Promotional Events
 Wedding Event

Wedding events refer to the various activities and

celebrations that take place before, during, and after the
wedding ceremony. These can include the engagement
party, bridal shower, bachelor and bachelorette parties,
rehearsal dinner, wedding reception, and any other related
gatherings
 Corporate event
A product launch, the company anniversary, sales target
achieved or any special event could mark the onset of a
corporate event. It demands pure professionalism as you
are interacting with people from the high-end category.
Not surprising, that event management companies are
spurring up to provide these professional services. They
attend meetings, hold dialogues with the bosses to realize
the objective of the event. They then take it off with
creative ideas to arrive at a theme for the event. A
corporate event demands a little corporate look. The food
and the style need to blend with the corporate and make
the bosses comfortable. Hence it ought to be prepared and
presented with ultimate efficiency. But that is if the top-
notches are involved. A corporate event could also be a
product-launch. That would involve a media conference.
So the event management company would get a list of
prospective venues. Decide on the dinner and the cocktail
party that will follow. Arrange for the conference, the
speakers, and microphones.
 Make sure everyone get a seat. Car parking is made
available, etc. For a product launch in the market, the
event management team gets their grey cells working as
to the creative ways to make the samples of the product
reach the end consumers. They have to be innovative so
that consumers are attracted to try it out.
Corporate management is a sub-category of event
management. Mega companies usually have an in-house
event management team to organize their events on a
regular basis.
 Special Event Management
'Special Events' is the term given to events with a
difference. Charity shows, marathons, cycling races, street
festivals etc. are a few of the many special events
organized. As the event has an unusual theme, the event
management company has to double up its speed to think
on lines with the theme. More resources and creativity are
put to the task.
For instance consider the organization of Athens 2004. It
was a special event. The opening ceremony, the event and
the closing ceremony, had to be meticulously organized.
A race kicked off the event. Runners passed the baton.
This earmarked the tradition that running was the only
sport at the first Olympic Games held in Athens. Then
400 percussionists and 50 bouzouki players welcomed the
audience. From 400 it dropped to just one percussionist
who played the rhythm of a heartbeat. This was the
symbol of the theme of Athens 2004 'unique games on a
human scale'. This should give you an idea how a special
event is organized.
Event management companies arrange the entire event on
a theme. It could be a wedding or a charity show, a
children's event etc. these events demand
creativity. Something that will make them stand out of the
clutter firstly, as it is a different event and secondly that
the feedback should be encouraging for an encore. The
recent marathon that Mumbai witnessed was one of the
specialized events. Foreign nationals, corporate personnel,
etc. everybody was seen to take part in it. More than
winning it was the spirit of participation that was
encouraged. And it received an overwhelming response.
 Live Concerts
Our Company is also organizing the live concerts project
of the music concert in this event we have to manage the
crowd of the people and to take them their cards and
while they are in the area of concert we have to do full
checking and to take care of musician full sound system is
working or not and to manage the events in a proper way
specially the crowd and to manage the security guard
because in this event there is so much rush and these
events are taken place in the big area like I have organize
this event in the "Lalbhaag ganga garden" in Even the
Arijit Singh is there to play the music and all the people
are enjoying these types of Concerts may be in the form
of Night Club Party. Concerts may be take place into the
big hall
 SWOT Analysis
A SWOT analysis describes the strength, weakness,
opportunity and threat. Strength and weakness are the
internal factors of the company and the Opportunity and
threat are the external factors of the company.

Strengths of the company:

1. Experienced and Skilled team
2. Innovative and Creative
3. Strong connection with the clients
4. Hard and smart worker
5. No time limits for the company we can work anytime
and anywhere
Weakness of the Company
1. Poor manpower
2. Low strength of the employee
3. Taking the long time to take the approval from the
client.
4. Low facilities for the employees
5. No market Share

Opportunities of the company

1. Increase the competition
2. They are always in a favor of the clients
3. Support the local market
4. Expanding their business in the global
5. Great competition is coming up

Threats of the company

1. Poor Weather
2. High cost to the clients
3. Low salary for the employees
4. Raw material is not available at the proper time
5. Not taking care for the good employees
 Internship profile

 Handling social media presence

 SEO handling
 Lead generations for increasing sales
 Operation management
 Backend management
 Staging an event
 On Job training and Learning

Event planning and control

There are 2 stages of event management process namely,
Event planning and Event control

Event Planning
To plan an event we must consider the following areas of
an event, viz, feasibility, promotion, site choice/design,
staging, shutdown, site map, event proposal.
Event Control
To control an event we must look on the following areas
logistics, negotiations. costing & cash flow, event manual,
I.T., decision making and change, risk management
 Staging an event
The staging of an event involves bringing together all the
event elements around a theme. It is where the 'action'
takes place at an event where the audience looks. Staging
is the heart of event management- it is basically the
'show'. All other aspects of event management surround
it.
The elements of staging revolve around a theme. It could
be Children's Circus, the Blues tent or a corporate dinner
party theme. However the theme has to work within
constraints - available resources, what the client expects.
The efficient management of events is dependent on
deciding what is most important in the given time span-
i.e. priority. Different types of events place different
emphasis on the staging elements. The staging is all about
the guest/audience experience of the show whether the
'show' is a sports competition, fun run or performance. An
event manager doesn't need to know all about lights,
sounds, audio-visual effects, special effects, etc. but it is
imperative that the manager at least knows the special
terms used.
 Social Media Presence

1. Brand awareness: increasing brand awareness through

managing content on social media sites and other
platforms.

2. Customer engagement: engaging with customers through

the means of social media

3. Targeted marketing: targeting specific market for

advertisement and lead generation.
4. Content marketing: Showcasing content through the daily
uploading on social media platforms and keeping a daily
schedule for it.

5. Real-time communication: Responding to clients and new

customer, and following with trend to stay competitively
ahead.

6. Content making: Making content to upload on social

media though various kinds of software.
 Lead generation

Generating leads through various kinds of data extractor

sites and other software this helps the sales to grown.

Leads can be collected specifically or randomly.

Following up on the leads by calling or Messaging them.

 Operation management

 Handling the arrival and departure of the required

personal.

 Managing hotels for accommodations.

 Scheduling pick-ups and Drop.

 Scheduling Timing.

 Managing Flow of the event.

 Managing audio visual effects.

 Green room availability.

 LITERATURE REVIEW
"Shinwellyavas (1980) "found in his study that Customer
expectation and service standard are the most important
idea in both theory and practical in event management
company."
"O'Neil, (2005) "found in his study that Among many of
the study the satisfaction related to customer and public
the customer expectation has been given a prior
importance."
Oliver (1980)" found in his study that the Customer
Expectation or dissatisfaction depend upon the work done
by the company hence this decide the action between
customer expectation and company organization."
"Parasuraman (1985) found in his study that the service
standard between the satisfaction and estimation the
satisfaction was give more importance with the
dimensions of the quality."
"Manning (1986) found in his study that the global world
and the industries related to the whole world. So, they
have been started to be focused on how to improve the
goods, service standard and the consumer expectation
also".
Baker (2000)"found in his study that the global world of
the service standard and the expectation of his employees
is that there is a difference between service standard as
compare of the standard of act and expectation as the
standard of experimental at the high level"
According to the Cole 2006, he said "thatstandardof
service is the high levelof the important attributes of the
service. This level of service can be understood by them
as a great benefit for the customers".

Throne's(2002) "found in his study that he said that he

was interested in how to improve the standard of the
music and how to improve sound of the music in the
console system. He finds many ways to improve the
standard of the music and he said that there should be a
big system of the music".
Cole and Illium (2006) "found in his study that he finally
search that by doing the market survey of various
customers he collected the final data on 27th annual fair
program. So, there should be improvement in the tourism
of the employees who want to going outside for arrange
the event. In this research he want to improve the service
standard of the tourism".
Cronin (1992) "found in his study that he said that all the
festival and the special events which is organized by the
event companies their idea should be unique so the
customers can attract easily in their creativities. An event
manager should be adopt the unique idea in the market
because all customers wanted good quality of the product
and better service of their programmer or their functions
and there unique things in their functions".
Hong (2000) "found in his study that he wants to said that
he is not only focusing in the other parts of the event but
also choose how to do search of their expectation of the
customers and to put effectiveness in the events. He
wanted to know the opinion of the visiting members of
big event companies specially those who are coming from
outside for such special events"
OBJECTIVES
The main objective is to know about the customer
satisfaction in event management.
"To determine the role of customer satisfaction in
marketing and event management."
"To Analysis the impact of customer relationship and
their satisfaction in the event company which event they
have attend."
"To advice Artist by Dynamic about the event service to
build the trust of their customers
RESEARCH METHDOLOGY
The main objective of this study is to find the customer
satisfaction and how to improve the market activities and
how to perform the promotion activities in the event
management.
Primary Data
Primary data is the data which is collected for the first
time and it is collected as a new fresh data from the
market. This data is concerned with the discussion with
the clients of the event management.
Secondary Data
Secondary data is the data which is previously collected
and it is being processed in the market once more and
then we are doing research on this data.
We can collect the information of the secondary data from
the newspaper, Event Books, from the market through
advertisement which is published on the newspaper.
It includes following points:
 Find out the feedback of the customers.
 Analyze your event
 Determine the market condition for launching the
new product and to increase the clients of the
company.
 Identify how other companies promoting their brands
in the market.
 Prepare the budget of the event and study the size of
the events.
 Determine how many people required in the event.

Format of research methodology

 Data type  Secondary data
 Sampling unit  Customer and friends
 Sampling type  Simple random
 Sample size  50
 Research tool  Questionnaire
 Types of research  Descriptive and
exploratory
 Data collection method  personal interview
 area  Indore
 Findings
 50% people know about the event management.
 Maximum Respondents have attended the event that
is 70%.
 40% respondents say that it is a wedding and rest of
the respondents say that it is other types of event.
 70% respondents have received the information in
the phone.
 50% respondents said that it is well organized and
50% respondents said that it is not organized well.
 Minimum respondents said that the event was short.
 Maximum respondents said that there is a restriction
in the event.
 80% respondents satisfied with the service of the
event.
 Minimum respondent didn't satisfy with the food of
the event.
 65% respondent like the transport service of the
company.
 Maximum respondent said that there is a physical
activity in the event.
 63% respondent said that they satisfied the work of
the volunteers.
 Maximum respondents enjoy the event
 60% respondents said that the event was excellent
and 40% respondent said that the event was poor.
 44% respondents said that they like to arrange the
events by the Artist by Dynamic and 56%
respondents said that they don't want to arrange the
arrange the events.
 Conclusion
During the survey of the report found that 25 respondents
depend upon the event management company for the
purpose of the decoration and arrangements. The
coordination among the employees is not good.
22 respondents out of 50 have suggested that they are not
satisfied with work of the volunteers and the staff of the
company. Company need to improve their manpower and
the basic pay skills so they can hire better vendors for the
next event.
Artist by Dynamic need to improve their services of the
company for the better respondents of the customers and
company need to improve their basic skills.
There are many types of event that we can attend like
sports event, live concerts, corporate event.. Government
is also helping in this industry to improve their growth,
they are reducing their taxes and they are with them in a
favorable condition.