Evaluating Messages

EVALUATING MESSAGES AND/OR IMAGES OF
DIFFERENT TYPES OF TEXTS REFLECTING

DIFFERENT CULTURES
I. What are media messages?
 Media messages contain information and ideas that are shared to a

large audience of people
 If these are not scrutinized properly, they may become agents of
misfortune and lead people to form wrong judgment and images on
the subject of the wrongly presented media message
 By critically evaluating media messages, we ensure that the ideas
presented are accurate, relevant, and appropriate to be posted or
shared with everyone.
II. Why do we evaluate messages?
 It helps us determine the message’s meaning, purpose, and intended

audience, it also helps us to recognize potential biases, inaccuracies,
or misleading information.
 The importance of evaluating the effectiveness of the messages is by
developing and using strategic questions to identify strengths and
weaknesses.
a) Strategic Questions:
 Who is the source of the messages, and are they reliable and
trustworthy?
 Is the message presented objectively, or does it show bias?
 What is the intended purpose of the message?
 Who’s the target audience?
 Where and When was it created?
III. Evaluating Images
 It is important to critically evaluate images you use for research study

and presentation, images should be evaluated like any other source,
such as journal, articles or books, to determine their quality, reliability
and appropriateness. Visual analysis is an important step in
evaluating an image and understanding its meaning.
a) Three steps in evaluating and image
1. Identifying the source

2. Interpret contextual information
3. Understand implications
IV. Analyzing the image

a. Content Analysis
 What do you see?

 What is the image all about?
 How are they presented?
 Can the image be looked at different ways?
 How effective is the image as a visual message?
b. Visual Analysis
 How is the image composed?

 What are the most important visuals?
 What is in the background and what is in the foreground?
c. Image Source
 Where did you find the image?

 What information does the source provide about the origins of the
image?
 Is the source reliable and trustworthy?
d. Technical Quality
 Is the image large enough to suit your purpose?

 Is the image a quality digital image without pixelation or distortion?
e. Contextual Information
 What information accompanies the image?

 Does the text change how you see the image?
 Is the textual information intended to be factual or is it intended to
influence on how you see the image?
 What kind of context does the information provide?
 Does it answer the questions where, when, what, how and why?
ABOVE THIS IS ALL ABOUT

INTRODUCTION ON HOW TO
↑EVALUATE MESSAGES/IMAGES↑
Evaluating messages and images across different cultures is a crucial
skill in today’s interconnected world. It helps us understand diverse
perspective, avoid misunderstandings, and appreciate the richness of global
communication. To effectively evaluate such messages, we need to consider
several key factors:
1. Recognizing Cultural Context
A. Language
- Language is more than just a words, it carries cultural nuances,

idioms, and unspoken meanings. A direct translation might not capture the
intended message. (give sample/s)
B. Symbols and Icons
- What’s considered positive in one culture might be negative in

another. A symbol like a hand gesture, a color, or an animal can have
vastly different interpretations. (give sample/s)
C. Non-verbal Communication
- Gestures, facial expressions, and body language can vary

significantly. (give sample/s)
2. Understanding Cultural Texts
A. Cultural Texts
- Anything that communicates meaning within a culture can be

considered a cultural text. This includes not just written and spoken language
but also images, artifacts, clothing food and even architecture.
B. Decoding meaning
- To understand a cultural text, we need to decode its meaning within

the context of that culture.For example, a traditional dance might not just
be about entertainment, it could convey stories, rituals, or social values.
To Evaluate messages and images of different types of text reflecting

different culture the following should do:
1) Understand how the specified cultures live.

2) How the people in the specified group communicate each other.
3) Be aware in every detail such as artifact, language and symbolism
and Icons.

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EVALUATING MESSAGES AND/OR IMAGES OF

DIFFERENT TYPES OF TEXTS REFLECTING

 Media messages contain information and ideas that are shared to a

II. Why do we evaluate messages?

 It helps us determine the message’s meaning, purpose, and intended

III. Evaluating Images

 It is important to critically evaluate images you use for research study

a) Three steps in evaluating and image

1. Identifying the source

IV. Analyzing the image

 What do you see?

 How is the image composed?

 Where did you find the image?

 Is the image large enough to suit your purpose?

 What information accompanies the image?

ABOVE THIS IS ALL ABOUT

- Language is more than just a words, it carries cultural nuances,

B. Symbols and Icons

- What’s considered positive in one culture might be negative in

- Gestures, facial expressions, and body language can vary

2. Understanding Cultural Texts

- Anything that communicates meaning within a culture can be

- To understand a cultural text, we need to decode its meaning within

To Evaluate messages and images of different types of text reflecting

1) Understand how the specified cultures live.

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