Miami Media Kit

WE GET
YOU SOUTH FLORIDA.

Media Across The Market
SOUTH FLORIDA
954.971.2995 BILLBOARDS - 305.477.2496 TRANSIT
COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
OUTFRONT BY
NAME
OUTFRONT by nature.
At OUTFRONT, we understand that to brands, audiences are

everything. We have mastered the blend of art and science that
delivers groundbreaking campaigns for our clients. As the most
visible media platform in America, we understand our role in
creating cultural impact. That’s why we are dedicated to helping
people, places, and business grow stronger.
We are adding intelligence to OOH, making our media more

accurate, more agile, and more accountable. We are powered by
audiences with an insights suite and attribution solutions designed
to reach and measure impact against your desired outcomes.
We blend the visibility and creative impact of real-world media

with the versatility of digital, infused with the power of audience
data. We champion the power of the biggest canvases in America
to drive engagement, fame, and trust.
We are front and center in the places where people live, work,
and play. From neighborhoods and communities, to urban centers
and transit hubs, to busier than every highways and roads. We are
everywhere. We empower smart brands to leverage our ubiquity
(500K+ canvases), our national footprint (25 top markets), and our
local community connections (and relevance).
Welcome to America’s most visible and most versatile media

network.
Welcome to OUTFRONT.
We get you America.
SOUTH FLORIDA
2
IMPACT WHERE
IT MATTERS
WE LEVERAGE THE POWER OF
TECHNOLOGY, LOCATION, AND CREATIVITY
TO DRIVE IMPACTFUL ENGAGEMENTS
BETWEEN BRANDS AND AUDIENCES.
TECHNOLOGY LOCATION CREATIVITY

Technology is a priority for OUTFRONT. We have the right At its heart, OOH is a location based medium allowing Creative drives 70% of an ad’s effectiveness and OOH is
hardware, software, and data to make your campaigns smart brands to leverage contextual relevance. With over the most creative medium out there. OUTFRONT delivers
targeted, efficient, and trackable. We know reaching the 500K canvases & presence in highly trafficked transit hubs, the best assets in the country, serving as the perfect blank
right people is a top priority. That’s why we use syndicated OUTFRONT has national breadth with deep local depth. canvas for your brand story, illustrated through big, bold,
research, proprietary geospatial data, and real time mobile This scale allows all brands, national or local, to make and beautiful creative. Leverage our award winning in-
data to find people IRL. We also know that measurement an impact and maintain a national presence (7 out of 10 house creative agency, OUTFRONT STUDIOS, for best in
matters. So, we have developed an attribution model that is Americans weekly*), with targeted messaging by market or class creative services or tap into XLabs to bring dynamic
scalable to meet different business needs. demographic. capabilities to your digital creative.
SOUTH FLORIDA
3
SOURCE: GEOPATH (OUTFRONT MARKETS), 2022. JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI. COPYRIGHT © 2023 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
TIME TO
MIX IT UP
NEW CONSUMER BEHAVIORAL CHANGES
HIGHLIGHT AND INCREASE OUTFRONT’S
PROXIMITY MARKETING POWER. AS YOUR
AUDIENCE MIXES UP THEIR ROUTINE, SO
DO WE. OUR ABILITY TO INTEGRATE INTO
COMMUNITIES, DRIVE CONTEXTUAL AND
SITUATIONAL RELEVANCE, AND AMPLIFY
DIGITAL MEDIA’S EFFECTIVNESS UNIQUELY
POSITIONS OUTFRONT (AND YOUR
MESSAGING) TO IMPACT CONSUMERS.
ALL EYES ON OUTDOOR MOST TRUSTED MEDIUM DIGITAL BURNOUT

The demand for outdoor and real life experiences remains Trust is key for brands today. OOH remains the most People are experiencing digital fatigue, with 75% reporting
high. Whether on the roads or in transit systems, OOH’s trusted medium, seeing the largest increase in consumer skipping ads and 52% already spending less time with
impact is higher than ever before. In fact, 62% of city- trust in the past three years. We believe this is due to its their various screens. Advertisers see OOH as a viable
dwelling adults reported noticing OOH ads more now than tangible in real life nature. This is especially true among solution, due to its real life impact and creativity that
pre-pandemic. It doesn’t stop there. People take action after the younger generations, with OOH being the #1 preferred amplifies digital connections. That’s why 87% of advertisers
OOH exposure, with top actions including search, website media format for Millennials and Gen Z. And it continues are recommending digital OOH in the next 12 months.
visitation, talking about the brand, and in-store purchases. to drive action, with 92% of Millennials and 77% of Gen Z Leverage the core strengths of OOH with the connectivity
Brands are taking note, with 77% increasing their knowledge responding that they were extremely likely to purchase a of mobile to provide more touchpoints of engagement and
of the sector in the past 18 months. product after seeing an OOH ad. inspire people to search, shop, or share.
SOUTH FLORIDA
4
SOURCE: THE HARRIS POLL, 2022. XASIS ANNUAL MEDIA DECISION MAKER STUDY, 2021. YOUGOV AMERICA, 2021. ONESCREEN.AI, 2022. COPYRIGHT © 2023 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
LEVERAGE
OUR EDGE
CONSULTATION
CREATIVE
OUTFRONT’S 360˚ PARTNERSHIP
APPROACH ENSURES YOU GET
THE EDGE ON YOUR COMPETITION. PRODUCTION
AMPLIFICATION
ATTRIBUTION
CONSULTATION CREATIVE PRODUCTION AMPLIFICATION ATTRIBUTION

DEFINING YOUR THE MOST CREATIVE LAUNCHING TAKING YOUR MESSAGE TRACKING
CAMPAIGN OF ALL MEDIUMS YOUR CAMPAIGN FROM IRL TO URL SUCCESS
Tap into smartSCOUT™, Geopath, Leverage our award winning Let’s launch your brand story! OOH is the best primer for Our suite of attribution solutions
or StreetMetrics to find the best in-house creative agency, With a full in-house operations all things digital, including can track the successes of your
canvases to reach your audience. OUTFRONT STUDIOS, to aid with team, your campaign will hit the search, social, and mobile. Our campaign based on particular
Prefer to buy programmatically? anything from best practices to streets in an impactful way. communications team can assist KPIs like Foot Traffic, Web Traffic,
1000+ canvases available to be full campaign development. Utilize in press, social campaigns, and Tune In, and Brand Affinity.
bought programmatically on top XLabs to bring dynamic digital digital engagement tracking.
SSP & DSP platforms. elements to your campaign.
SOUTH FLORIDA
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AMPLIFICATION
MATTERS
OUTFRONT is the best primer for digital engagement.
$14.28
7.0X
+ OOH
6.5X
5.9X
5.7X
$10.24
5.3X 5.3X
4.8X 4.9X
MORE SOCIAL POSTS

$5.57 $5.97
MORE ONLINE PURCHASES
MORE SOCIAL SEARCHES

48%
MORE APP DOWNLOADS
MORE VIDEO SEARCHES

TO CLICK AFTER
MORE WEBSITE VISITS
MORE SEARCH ENGINE

$4.58
$3.73 BEING EXPOSED
MORE VIDEO POSTS

MORE LIKELY TO OOH
DIGITAL SEARCH
$1.37
QUERIES
DISPLAY
DIGITAL
RADIO
PRINT
OOH
TV
SEARCH SOCIAL MOBILE

When out of home is added to the media mix, it increases Out of home drives nearly 7x the social posts of any other Out of home inspires us to take out our phones and do
search’s return on ad spend by 40%. That’s because 41% medium. When was the last time you saw a print ad on something – like click a mobile ad. Consumers are 48%
of consumers search for a brand after viewing out of your Instagram feed? Dollar for dollar, OOH also drives more likely to engage with a mobile ad after exposure to
home ads. Dollar for dollar, that’s 5.3x the performance of 6.5x the video posts and 5.9x the social searches. the same ad via OOH.
other media.
Out of home drove a 300% increase in search for an BelliWelli used contextually relevant OOH and earned a Long Beach Ballet combined OOH, social, and
innovative healthcare company. Learn more. potential reach of 2.8 million people. mobile and earned a potential reach of over 565
Learn more. thousand people. Learn more.
SCAN OR CLICK FOR SCAN OR CLICK SCAN OR CLICK
THE AFREZZA FOR THE FOR LONG BEACH
CASE STUDY BELLIWELLI BALLET CASE
CASE STUDY STUDY
SOURCE: BENCHMARKETING, COMSCORE, OCEAN NEURO INSIGHTS. COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023 6
ATTRIBUTION
MATTERS
OUTFRONT’S COMPREHENSIVE SOLUTIONS STACK PROVIDES
CLIENTS WITH THE FLEXIBILITY TO CHOOSE ATTRIBUTION
PRODUCTS BASED ON SPECIFIC CAMPAIGN KPIs.
FOOTFALL
SCAN OR CLICK
Footfall uses a consumer’s physical behavior to track incremental store and on-site FOR THE FOOTFALL
CASE STUDY
visits to OOH campaigns they have viewed. See how we drove in-store visitation
for a cannabis brand.
ONLINE
Online conversion tracking identifies when a consumer is exposed to OOH SCAN OR CLICK
FOR THE ONLINE
advertising and then visits the corresponding brand’s website or mobile CASE STUDY
app. Read about how we lifted conversions for a top food delivery app.
TUNE-IN
Devices exposed to OOH ads are mapped to households that viewed SCAN OR CLICK
FOR THE TUNE-IN
a specific program, measuring tune-in lift. See how we drove tune-in CASE STUDY
for a major sports league.
LOCATION SURVEYING
On site surveying provides brands with the opportunity to SCAN OR CLICK
FOR SALES LIFT
understand how audiences are responding to OOH creative. CASE STUDY
Awareness, ad recall, interest, and intent to buy attributes are

measured, providing valuable insight around ROI and the
true impact of the OOH buy. Learn how we drove sales lift
for auto dealers in a Top 5 DMA.
SOUTH FLORIDA
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OOH IS MEDIA’S
FAVORITE MEDIUM
Out of home is projected to see continued growth in 2022 and 2023. As an effective
amplifier for other advertising channels, OOH is an essential element of every
brand’s media mix.
21.8%
OOH
2023 U.S. MEDIA FORECAST
2022 U.S. MEDIA FORECAST 17.1%
SEARCH
12.6%
SEARCH
8.3% 7.7%
VIDEO 6.9% 6.4%
OOH
AUDIO SOCIAL
4.4%
SOCIAL
0.8%
AUDIO
-1.1%
-2.5% PUBLISHING
PUBLISHING -3.1%
VIDEO
SOUTH FLORIDA
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SOURCE: MAGNA GLOBAL, 2019
IMPACT WHERE IT MATTERS:
MEDIA ACROSS THE U.S.A.
YOUR STORY & YOUR AUDIENCE. OUR CANVAS.
COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023 9
TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL OUTFRONT MOBILE + SOCIAL
TOP 50 MARKETS AGE 18+
BULLETINS WALLSCAPES
JUNIOR POSTERS & SUBWAY
BUSES STREET FURNITURE SPECIALTY
PRIME NETWORKS
1 New York-Newark et al, NY-NJ-PA 20,006,203 ●● ● ●● ●●● ● ●● ●● ●● ●

2 Los Angeles-Long Beach et al, CA 13,207,559 ●● ● ●● ●● ●●● ●● ●● ●
3 Chicago et al, IL-IN-WI 9,535,847 ●● ● ●● ●● ●● ●● ●
4 Dallas-Fort Worth-Arlington, TX 7,826,862 ●● ● ● ● ●● ●
5 Houston-The Woodlands et al, TX 7,273,204 ●● ● ●● ●● ●
6 Washington et al, DC-VA-MD-WV 6,441,102 ● ● ●●● ●● ● ● ●
7 Philadelphia et al, PA-NJ-DE-MD 6,265,252 ●● ● ● ●●● ●● ●
8 Miami-Fort Lauderdale et al, FL 6,227,541 ●● ●● ●●● ●● ●●● ●● ●
9 Atlanta-Sandy Springs et al, GA 6,206,533 ●● ●● ●●● ●● ●
10 Boston-Cambridge-Newton, MA-NH 5,011,582 ●● ● ● ●●● ●● ●● ● ●● ●
11 Phoenix-Mesa-Scottsdale, AZ 4,922,588 ●● ●● ●●● ● ●● ● ●
12 San Francisco-Oakland et al, CA 4,745,967 ●● ● ● ●●● ●● ●● ●● ●
13 Riverside et al, CA 4,723,071 ●● ● ●
14 Detroit-Warren-Dearborn, MI 4,346,622 ●● ● ● ●● ●
15 Seattle-Tacoma-Bellevue, WA 4,106,487 ● ● ●
16 Minneapolis et al, MN-WI 3,740,215 ●● ● ● ●● ●
17 San Diego-Carlsbad, CA 3,362,964 ●● ● ● ●● ●
18 Tampa-St. Petersburg et al, FL 3,277,020 ●● ● ●
19 Denver-Aurora-Lakewood, CO 3,035,587 ●● ● ● ●
20 Baltimore-Columbia-Towson, MD 2,869,076 ● ●
21 St. Louis, MO-IL 2,819,268 ●● ● ●● ●
22 Orlando-Kissimmee-Sanford, FL 2,694,186 ●● ● ●
23 San Antonio-New Braunfels, TX 2,639,100 ●● ●
24 Portland-Vancouver et al, OR-WA 2,557,385 ●● ● ●● ●
25 Sacramento-Roseville et al, CA 2,404,350 ●● ●● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
SOUTH FLORIDA
954.971.2995 BILLBOARDS - 305.477.2496 TRANSIT COPYRIGHT © 2023 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023 10
NOTE: TOP 50 MARKETS BASED ON OUTFRONT INVENTORY AND POPULATION COUNT
SOURCE: CENSUS DATA (2021 UPDATE).
TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL OUTFRONT MOBILE + SOCIAL
TOP 50 MARKETS AGE 18+
BULLETINS WALLSCAPES
JUNIOR POSTERS & SUBWAY
BUSES STREET FURNITURE SPECIALTY
PRIME NETWORKS
26 Las Vegas-Henderson-Paradise, NV 2,350,206 ●● ●● ●●● ●● ●

27 Pittsburgh, PA 2,341,086 ● ●
28 Cincinnati, OH-KY-IN 2,266,117 ● ●
29 Kansas City, MO-KS 2,205,616 ●● ● ● ●
30 Columbus, OH 2,189,799 ●● ● ● ● ●
31 Indianapolis-Carmel-Anderson, IN 2,130,742 ●● ● ●
32 Cleveland-Elyria, OH 2,056,212 ●● ● ●
33 Nashville-Davidson et al, TN 2,015,914 ●● ●
34 San Jose-Sunnyvale et al, CA 1,998,071 ●● ● ●●● ●● ●● ●
35 Virginia Beach et al, VA-NC 1,798,320 ● ●● ●
36 Providence-Warwick, RI-MA 1,680,867 ●● ●
37 Jacksonville, FL 1,613,916 ●● ●
38 Raleigh, NC 1,426,329 ● ●
39 Memphis, TN-MS-AR 1,356,319 ●● ●
40 Richmond, VA 1,328,751 ● ●
41 Louisville et al, KY-IN 1,284,441 ●● ● ● ●● ●
42 New Orleans-Metairie, LA 1,281,648 ●● ●● ●● ● ●
43 Hartford-West Hartford et al, CT 1,216,182 ●● ●● ● ●
44 Buffalo-Cheektowaga et al, NY 1,178,783 ● ●
45 Rochester, NY 1,117,010 ● ●
46 Grand Rapids-Wyoming, MI 1,104,027 ●● ●● ●
47 Fresno, CA 1,019,610 ●● ●● ●
48 Worcester, MA-CT 968,961 ● ●
49 Bridgeport-Stamford-Norwalk, CT 956,317 ● ● ●
50 Albany-Schenectady-Troy, NY 921,420 ● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
SOUTH FLORIDA
NOTE: TOP 50 MARKETS BASED ON OUTFRONT INVENTORY AND POPULATION COUNT
SOURCE: CENSUS DATA (2021 UPDATE).
MEDIA ACROSS
SOUTH FLORIDA
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SOUTH FLORIDA
954.971.2995 BILLBOARDS - 305.477.2496 TRANSIT COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
WE GET
YOU SOUTH FLORIDA.
Miami, Fort Lauderdale and West Palm Beach are ideally positioned to
connect North America, South America and the Caribbean! One of the
most culturally diverse populations in the U.S. also hosts some of the
highest profile events in the country and attracts a large population
of affluent consumers. Well known for its raucous parties and opulent
consumerism the glitz and glam of South Florida is an excellent
back drop to target a large hispanic population, popular tourist
destination and affluent consumers!
WHY SOUTH FLORIDA?

SCAN OR CLICK TO
LEARN MORE
— Ranked #2 International Financial Hub in the U.S.

— 7th most populous region in the U.S. (CBSA)
— 8th largest economy in the U.S.
— 4th fastest growing region in the U.S.
— #1 & #3 wealthiest zip codes in the U.S.
In South Florida, OUTFRONT reaches 97.8% of the CBSA

consumers weekly.
SOUTH FLORIDA
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SOURCE: FORBES 2017; FORBES 2021; SUNSENTINEL 2021; U.S. CENSUS 2019. COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
SOUTH FLORIDA
Profile
33% 138 59%

mi.
College Degree Total miles traveled White-collar

or higher past week occupation
51% 66 19%
min.
African American
19.9%
Asian
2.5% Female Time spent traveling to Blue-collar
White and from work each day occupation
27.6%
Hispanic/Latino 49% 85% 60%
48.1%
Other/Mixed
1.9%
SOUTH FLORIDA AREA 4 Male Drive alone or Employed

6.23 MILLION CBSA carpooled
SOUTH FLORIDA
SOURCE: US CENSUS 2021, SCARBOROUGH RESEARCH 2021, SOUTH FLORIDA CBSA.
MEDIA FORMATS
BILLBOARDS 16 STREET FURNITURE 47
STATIC 17 MIAMI-DADE STATIC 48
DIGITAL 18 DIGITAL 49
MOBILE BILLBOARDS 21 PALM BEACH STATIC 52
WALL MURALS 22 MIAMI BEACH STATIC 54
BUSES 25 CITY PLACE DORAL 56
KINGS 27 SECOND SCREEN MEDIA 58

30 X 215 28 MOBILE NETWORK 59
KONGS 29 SOCIAL INTEGRATION 60
USK 30
FULL BACK 31
FULL WRAPS 32
INTERIOR CARDS 33
TROLLEYS 35
CITY OF MIAMI 37
MIAMI BEACH 38
RAIL 39
METRO MOVER 41
STATION DOMINATIONS 42
SOUTH FLORIDA
954.971.2995 BILLBOARDS - 305.477.2496 TRANSIT COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023 15
BILLBOARDS
STATIC
BILLBOARDS
Bulletins offer the most powerful STATIC
impact of all outdoor advertising BILLBOARDS
formats. Located on key highways,
intersections and integral choke points — Become a landmark
throughout the South Florida area, as a perm
bulletins deliver your message with — Rotary option allows
long-term presence and tremendous a smaller budget to
visibility to vehicular traffic. go farther
— Displayed 24/7
— Creative options
17
SOUTH FLORIDA
allow for build outs
DIGITAL
BILLBOARDS
Digital Billboards are one of the DIGITAL
most popular current forms of OOH BILLBOARDS
advertising. With 24/7 Illumination
and bright vibrant copy this is a great — Best locations
way to display your brand message. selected for Digital
Throw in the no production and install Billboards
costs and it’s no wonder this is one of — No production or
the fastest growing and most popular install costs
forms of OOH advertising.
— 24/7 illumination
— Flexibility to change
18
SOUTH FLORIDA
messaging quickly
BILLBOARD COVERAGE
Market Wide Coverage Across South Florida
COVERING SOUTH FLORIDA FROM THE TREASURE COAST Map Key: Full Coverage, Nothern Coverage, Central Coverage, South Coverage, Florida Keys Coverage
SOUTH TO WEST PALM BEACH, FORT LAUDERDALE,
MIAMI AND THE FLORIDA KEYS!
19
SOUTH FLORIDA BACK TO MEDIA FORMATS
DIGITAL BILLBOARD COVERAGE
Targeting Best Locations Across South Florida
PREMIER LOCATIONS AT KEY HIGHWAY CHOKE POINTS
20
SOUTH FLORIDA BACK TO MEDIA FORMATS
MOBILE
BILLBOARD
Rolling Billboards provide a street level option along a
customized route allowing advertisers to target a very
specific event, neighborhood or area.
MOBILE BILLBOARDS
— Advertising faces on both sides and the back
— GPS Tracking System on each truck
— Backlit Illumination provides visibility day and night
— Customizable and targeted routes
SOUTH FLORIDA
WALL MURALS
WALL MURALS
MIAMI’S PRIME ASSETS
The largest format advertising available offers maximum exposure
within Miami. Wall Murals are the premier format to utilize when trying
to make the biggest splash in the Gateway to the Americas.
TARGETING KEY AND ICONIC AREAS

— Brickell/Financial District
— Downtown Miami
— Museum Park
— Entertainment District
— Miami Design District
— Wynwood
— Midtown SCAN OR CLICK
TO LEARN MORE
— Edgewater
— Health District
— Miami Beach
SOUTH FLORIDA
WALL
MURALS
COVERAGE
Targeting Iconic Locations
MIAMI’S WALL MEDIA
24
SOUTH FLORIDA
BUSES
BUS
MEDIA
Reach a large audience with bus advertising, offering high visibility with consistent daily views.
Your ad will go where the people are and will be seen by pedestrians as well as motorists every
day. Big, bold, in your face every day, and yet it is not an obtrusive medium - it’s part of our
everyday outdoor life and offers information in a unique and powerful format.
EXTERIOR BUS MEDIA COVERAGE THROUGHOUT MIAMI-DADE

— Kings — North Garage
— 30x215s — Central Garage
— Kongs — Coral Way Garage
— Headliners — Beach Exclusive
— Extensions/L-Sides
— Ultra Super Kings
— Fullbacks
— Wraps
INTERIOR BUS MEDIA

— Interior Bus Cards
26
SOUTH FLORIDA
BUS
KING
Impact the most densely populated and diverse areas with Bus
Kings, the ultimate mass reach media in the South Florida
market. Bring your ad campaign to the masses with daily
exposure in a stand-alone environment.
PRODUCT INFORMATION
— 30”H x 144”W
— Add a Headliner and/or Extension/L-Side for more
impact!
SOUTH FLORIDA
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305.477.2496 TRANSIT COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023 27
BUS
30X215
Strategic placement of your ad on buses gives your message
unique mobility. 50% bigger than the current king, 30x215s
allow a tremendous amount of added space primed for
dynamic creative messaging.
PRODUCT INFORMATION
— 30”H x 215”W
— Add a Headliner and/or Extension/L-Side for more
impact!
SOUTH FLORIDA
BUS
KONGS
An extension of the traditional Bus Kings, with over 19 feet of
eye-catching canvas, Kongs offer tremendous visibility on the
street. Impact vehicular and pedestrian traffic throughout
vibrant South Florida with Bus Kongs!
PRODUCT INFORMATION
— 34”H x 228”W
— Add a Headliner and/or Extension/L-Side for
more impact!
SOUTH FLORIDA
BUS
ULTRA SUPER KINGS
Ultra Super Kings travel throughout PRODUCT COVERAGE
sunny Miami-Dade county reaching INFORMATION
numerous neighborhoods will also — North Garage
providing advertisers with large format — 102”H x 222”W — Central Garage
“rolling billboard” presence where
— Coral Way Garage
traditional media is zoned out.
— Beach Exclusive
30
SOUTH FLORIDA
BUS
FULLBACKS
A large creative format, seen by both pedestrians and
motorists, Fullbacks offer unique ways to reach heavily
trafficked areas and crowded highways that will make a
lasting impression!
PRODUCT INFORMATION
— Traditional Bus and Articulated Bus fullbacks utilize
different sizes
COVERAGE
— North Garage
— Central Garage
— Beach Exclusive
SOUTH FLORIDA
BUS
TAILS
Bus Tails travel throughout sunny PRODUCT COVERAGE
Miami-Dade county reaching numerous INFORMATION
neighborhoods providing a unique — North Garage
and efficient way to reach heavily — 41”H x 100”W — Central Garage
trafficked areas and crowded highways.
Tails make a lasting impact with both
motorists & pedestrians alike. — Beach Exclusive
32
SOUTH FLORIDA
BUS
WRAPS
Bus Wraps give advertisers the PRODUCT INFORMATION COVERAGE
opportunity to exhibit innovative,
eye-catching creative that will — Wrapped Metrobuses cover — North Garage
grasp the attention of consumers the windows between the — Central Garage
and make it impossible to ignore. wheel wells
— Beach Exclusive
33
SOUTH FLORIDA
INTERIOR BUS CARDS
Maximize on long dwell time and PRODUCT COVERAGE
engage a captive audience with Bus INFORMATION
Interior Cards. — North Garage
— 11” x 28” — Central Garage
Want more presence? Brand — Brand Bus
Buses offer advertisers the unique — Coral Way Garage
opportunity to completely own the — Beach Exclusive
inside of the bus.
34
SOUTH FLORIDA
BUS COVERAGE
Covering Miami-Dade County
ROLLING BILLBOARDS THROUGHOUT MIAMI-DADE
35
SOUTH FLORIDA
TROLLEYS
TROLLEY
MEDIA
Connecting with a more targeted region can be easily accomplished through Trolleys! Similar to
buses this rolling billboard has a defined route allowing advertisers to have a focused message to a
desired audience.
TROLLEY MEDIA
— Advertisers purchase entire trolley receiving 100% share of voice for the space. Two sides
and a Fullback are included with the Trolley space purchase.
COVERAGE
— Brickell/Financial District
— Downtown Miami
— Wynwood
— Midtown
— Coral Gables
— Edgewater
— Health District
— Entertainment District
— Miami Beach
— South Beach
37
SOUTH FLORIDA
TROLLEY COVERAGE
City of Miami Coverage
FOCUSED ON TARGETED AUDIENCES
38
SOUTH FLORIDA
TROLLEY COVERAGE
Miami Beach
COVERING MIAMI BEACH AND

SOUTH BEACH ROUTES
39
SOUTH FLORIDA
RAIL
RAIL
MEDIA
South Florida’s extensive Rail Network reaches numerous local commuters daily. Three different
rail systems provide very different audiences for advertisers to connect with.
RAIL NETWORKS
— Metro Rail
— Metro Mover (Exterior train wraps available)
— Brightline
RAIL CAR EXTERIOR ADVERTISING

— Metro Mover
RAIL STATION MEDIA

— Metro Rail
— Metro Mover
— Brightline
41
SOUTH FLORIDA
METRO MOVER
Metro Mover Cars are one of Miami’s EXTERIOR RAIL POINTS OF INTEREST
most unique media forms. These mover
cars are huge traveling bulletins that — Full Wrap — American Airlines Arena
create quite the buzz as they travel — Perez Art Museum
throughout the MDTA Metro Mover
— Frost Science Museum
System.
— Brickell City Centre
— Miami-Dade College
— Adrienne Arsht Center
42
SOUTH FLORIDA
STATION
MEDIA
Rail Station Media is available in Miami’s Metro Rail and Metro
Mover Stations. Advertising can be purchased by format or
make the biggest splash possible and go with a Station
Domination! Utilizing advertising space in Rail Stations is a
great way to target specific audiences within neighborhoods
as well as main hubs that are popular stops for work or
entertainment.
STATION MEDIA
— Columns
— Banners
— Entrance Paddles
— Wall Graphics
— Floor Graphics
— Elevator Doors
— Stairs
— Two-Sheets
— Dioramas
— Digital Rail Network
METRO RAIL METRO MOVER

SOUTH FLORIDA
43
305.477.2496 TRANSIT COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
BRIGHTLINE
Brightline is a high-speed luxury rail that connects the downtown
areas of South Florida’s three largest cities West Palm Beach, Fort
Lauderdale and Miami. This upscale rail is a good option to target
a more affluent audience taking advantage of a more convenient
and faster way to travel without the headache of driving.
LIVEBOARDS
— Liveboards are sold by station
network
— Strategically placed at high
traffic locations in each station
such as the entrance/exit, ticket
kiosks, security checkpoint,
lounge and rail platform.
— Option to display a static image,
animation or video (no sound)
STATION NETWORK
— :05, :10 or :15 Second Flips
— :150 Second Loop
LIVEBOARDS BY STATION
— Miami - 25 Screens
— Fort Lauderdale - 18 Screens
— West Palm Beach - 18 Screens
SOUTH FLORIDA
44
305.477.2496 TRANSIT COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 1/6/2023
METRO RAIL
COVERAGE
CONNECTING MIAMI-DADE COUNTY TO

DOWNTOWN MIAMI
45
SOUTH FLORIDA
METRO RAIL
t
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SW 8 ST / TAMIAMI TRAIL
41 BRICKELL
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Y
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COCONUT GROVE
CORAL
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826
CONNECTING MIAMI-DADE COUNTY TO SW 88 ST / DADELAND NORTH

DOWNTOWN MIAMI KENDALL DR
to d
a
te da
DADELAND SOUTH
es lori ity TRANSFER TO SOUTH DADE TRANSITWAY
om F C
H & NORTH
1 PINECREST
46
SOUTH FLORIDA
METRO MOVER
COVERAGE
DOWNTOWN MIAMI’S EASIEST WAY TO COMMUTE

TO ALL THE ENTERTAINMENT HOT SPOTS,
MUSEUMS, SPORTING EVENTS, NIGHT LIFE AND
SHOPPING...
47
SOUTH FLORIDA
STREET FURNITURE
STATIC TRANSIT SHELTERS
Transit Shelters are one of the best PRODUCT COVERAGE
ways to target specific neighborhoods INFORMATION
or events. This roadside display at eye — Downtown Miami — North Miami
level offers the opportunity to provide — Static — Brickell/Financial — Kendall
a high reach and frequency especially — Option to Wrap District — Little Havana
when a campaign calls for multiple
— Illuminated — Wynwood
units in a targeted area.
— Midtown
— Edgewater
49
SOUTH FLORIDA
— Aventura
DIGITAL TRANSIT SHELTERS
Situated in marquee areas of Miami, PRODUCT COVERAGE
digital panels are the most dominant INFORMATION
and vibrant street-level displays, — Downtown Miami — Miami Design
allowing advertisers the opportunity — 5 Digital Networks — Brickell/Financial District
to appeal to huge automotive and (Starting Feb. 2020) District — MIMO
pedestrian traffic with creative that can — Illuminated 24/7 — Wynwood — Edgewater
be changed or updated throughout the
— 8 Flips — Midtown — Coral Gables
day.
— Spot Length: (0:08) — Little Havana — Miami Beach
— Loop Length: (1:04) — Coconut Grove
50
SOUTH FLORIDA
STATIC TRANSIT SHELTER COVERAGE
Across Miami-Dade County
EXTENSIVE TRANSIT SHELTER COVERAGE ACROSS THE

BULK OF MIAMI-DADE COUNTY!
51
SOUTH FLORIDA
DIGITAL TRANSIT SHELTER COVERAGE
High Profile Locations
TARGETING MIAMI IN SOME OF THE MOST HIGH PROFILE

NEIGHBORHOODS AND EVENT LOCATIONS.
52
SOUTH FLORIDA
PALM BEACH
Palm Beach County Transit Shelters PRODUCT COVERAGE
cover one of the wealthiest regions of INFORMATION
the Country. This street level coverage — Clematis Street
is excellent for micro targeting a — Static — Downtown West
specific neighborhood or blanketing a — Option to Wrap Palm Beach
region.
— Boca Raton
— Delray Beach
— Lake Worth
— Jupiter
53
SOUTH FLORIDA
PALM BEACH STATIC TRANSIT SHELTER
COVERAGE
Across Palm Beach County
EXTENSIVE TRANSIT SHELTER COVERAGE ACROSS PALM

BEACH COUNTY!
54
SOUTH FLORIDA
MIAMI BEACH
Miami Beach County Transit Shelters PRODUCT COVERAGE
cover one of the most iconic and INFORMATION
wealthiest destinations! World class — South Beach
nightlife and premier events attracting — Static — Ocean Drive
people from around the globe are now — Option to Wrap — Lummus Park
within your brands reach!
— Art Deco District
— Bal Harbor
— Lincoln Road
— Espanola Way
55
SOUTH FLORIDA
MIAMI BEACH STATIC TRANSIT SHELTER
COVERAGE
Across Miami Beach County
EXTENSIVE TRANSIT SHELTER COVERAGE ACROSS

ONE OF FLORIDA’S WEALTHIEST & MOST ICONIC
NEIGHBORHOODS
56
SOUTH FLORIDA
CITY PLACE DORAL
City Place is Doral is one of the hottest MEDIA AUDIENCES
spots to hang out in Doral! with
upscale restaurants, grocery stores, — La Plaza Network — Affluent
gyms & more City place has become a — La Palma Network — Exercise Enthusiasts
go-to spot in Miami.
— JumboTron — Families
— Static Wall — Nightlife
— Foodies
— Medical & Working Professionals
57
SOUTH FLORIDA
CITY PLACE DORAL
COVERAGE IN MIAMI’S POPULAR CITY PLACE DORAL
58
SOUTH FLORIDA
SECOND
SCREEN MEDIA
BACK TO MEDIA FORMATS

MOBILE NETWORK
SCAN OR CLICK
TO LEARN MORE
Combine the power of OOH with mobile PRODUCTS LOCATED IN THE

to create new engagement opportunities
— Proximity Targeting
TOP 50 MARKETS
with your target audience. Targets the right
users by geofencing your OOH and strategic
— Retargeting
locations, target by behavior, then create
message frequency with this audience through — Behavioral or
retargeting. Proximity targeting technology Brand Targeting
enables mobile ad activation for users within
— Transit System
a geographical boundary. These virtual
Audience Targeting
perimeters are created around real-world
locations defined as lats/longs, addresses,
points of interest, zip codes, cities, DMAs,
states, or nationwide. BACK TO MEDIA FORMATS
Learn more about our mobile offerings.
SOCIAL MEDIA
INTEGRATION
DRIVING CLIENT RESULTS ORGANIC & PAID LOCATED IN THE
Social monitoring tracks lifts in location
ENGAGEMENT OPPORTUNITIES TOP 50 MARKETS
based social conversation and search — QR Codes
with geofencing, plus social conversation — Augmented Reality (AR)
around specific campaigns using
keywords, hashtags, phrases, etc. Social — Influencers
listening metrics include: Reach, Spread,
Mentions, Sentiment, and Trends.
Learn more about our social amplification. BACK TO MEDIA FORMATS

OUTFRONT PRIME:
SOCIAL OOH
OUTFRONT PRIME leverages a portfolio of 250-plus coveted, high-impact locations
that build on a trend that has organically grown in recent years: brands driving
social amplification utilizing their out of home campaigns as core content. In
fact, according to Comscore research, OOH campaigns generate 7X more social
posts, per ad dollar spent, than any other measured medium, plus 5X more
website visits, 6X more social searches and 5.3X more online purchases.
Additionally, campaigns that combine social and OOH drive up to 10X the
reach.
OUTFRONT PRIME marks the evolution of the social out of home

strategy, taking the powerful results noted above, and bringing it to
the company’s largest, most iconic inventory. These include premium
billboard and wall sites that attract millions of eyeballs in high
consumer traffic areas of major U.S. cities.
Prime your social with OUTFRONT PRIME. SCAN OR CLICK TO

LEARN MORE
These premium displays cover the most desirable locations and

audience delivery so that brands can dominate and make a
statement.
CITIES
— Atlanta, GA — Miami, FL
— Boston, MA — New Jersey
— Chicago, IL — New York, NY
— Dallas, TX — Philadelphia, PA
— Houston, TX — San Francisco, CA
— Los Angeles, CA — Washington, DC
SOUTH FLORIDA
SOURCE: COMSCORE, 2022

PRIME MEDIA
COVERAGE
Across Miami Dade, Broward & Palm Beach Counties
EXTENSIVE ACROSS THREE OF FLORIDA’S MOST

POPULOUS COUNTIES
63
SOUTH FLORIDA
WEGETYOU.COM
8530 NW 23RD ST, DORAL, FL 33126
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WE GET

YOU SOUTH FLORIDA.

At OUTFRONT, we understand that to brands, audiences are

We are adding intelligence to OOH, making our media more

We blend the visibility and creative impact of real-world media

Welcome to America’s most visible and most versatile media

We get you America.

TECHNOLOGY LOCATION CREATIVITY

ALL EYES ON OUTDOOR MOST TRUSTED MEDIUM DIGITAL BURNOUT

CONSULTATION CREATIVE PRODUCTION AMPLIFICATION ATTRIBUTION

MORE SOCIAL POSTS

MORE ONLINE PURCHASES

MORE SOCIAL SEARCHES

MORE APP DOWNLOADS

MORE VIDEO SEARCHES

MORE WEBSITE VISITS

MORE SEARCH ENGINE

MORE VIDEO POSTS

SEARCH SOCIAL MOBILE

for a major sports league.

Awareness, ad recall, interest, and intent to buy attributes are

YOUR STORY & YOUR AUDIENCE. OUR CANVAS.

1 New York-Newark et al, NY-NJ-PA 20,006,203 ●● ● ●● ●●● ● ●● ●● ●● ●

26 Las Vegas-Henderson-Paradise, NV 2,350,206 ●● ●● ●●● ●● ●

WHY SOUTH FLORIDA?

— Ranked #2 International Financial Hub in the U.S.

In South Florida, OUTFRONT reaches 97.8% of the CBSA

33% 138 59%

College Degree Total miles traveled White-collar

SOUTH FLORIDA AREA 4 Male Drive alone or Employed

MOBILE BILLBOARDS 21 PALM BEACH STATIC 52

WALL MURALS 22 MIAMI BEACH STATIC 54

BUSES 25 CITY PLACE DORAL 56

KINGS 27 SECOND SCREEN MEDIA 58

KONGS 29 SOCIAL INTEGRATION 60

PREMIER LOCATIONS AT KEY HIGHWAY CHOKE POINTS

TARGETING KEY AND ICONIC AREAS

MIAMI’S WALL MEDIA

EXTERIOR BUS MEDIA COVERAGE THROUGHOUT MIAMI-DADE

INTERIOR BUS MEDIA

ROLLING BILLBOARDS THROUGHOUT MIAMI-DADE

FOCUSED ON TARGETED AUDIENCES

COVERING MIAMI BEACH AND

RAIL CAR EXTERIOR ADVERTISING

RAIL STATION MEDIA

METRO RAIL METRO MOVER

CONNECTING MIAMI-DADE COUNTY TO

CONNECTING MIAMI-DADE COUNTY TO SW 88 ST / DADELAND NORTH

DOWNTOWN MIAMI’S EASIEST WAY TO COMMUTE

EXTENSIVE TRANSIT SHELTER COVERAGE ACROSS THE

TARGETING MIAMI IN SOME OF THE MOST HIGH PROFILE

EXTENSIVE TRANSIT SHELTER COVERAGE ACROSS PALM

EXTENSIVE TRANSIT SHELTER COVERAGE ACROSS

COVERAGE IN MIAMI’S POPULAR CITY PLACE DORAL

BACK TO MEDIA FORMATS

Combine the power of OOH with mobile PRODUCTS LOCATED IN THE

Learn more about our social amplification. BACK TO MEDIA FORMATS

OUTFRONT PRIME marks the evolution of the social out of home

Prime your social with OUTFRONT PRIME. SCAN OR CLICK TO

These premium displays cover the most desirable locations and