Palin Analytics is a center of excellence, where the aspirations of both corporate and students

are achieved where candidates undergo very unique and practically proven facilitation in order
to make them analytics experts.

Session 01

 What is Data Analytics & Data Science

 Different types of Data Analytics (Descriptive, Predictive, Prescriptive)
 What is Artificial Intelligence
 What is IOT
 Machine Learning (Supervised & Unsupervised Learning)
 Deep Learning (Artificial Neural Networks, CNN)
 Working with multiple data sources – RDBMS (SQL Server, Oracle, My SQL, DB2),
NOSQL (MongoDB, Cassandra, CouchDB)
 Real world Applications of Machine Learning & Deep Learning
 What to expect from this course (Salary, Market trends, job roles, Domain)

Session 02

 Overview of ecommerce industry

 Concepts of Warehousing, Distance traversing
 Route Optimization, Load Balancing, Distribution Channels
 Concept of Unit Economics
 Time Series prediction of load
 How data science plays a vital role in ecommerce & logistics

Session 03

 Overview of ecommerce Data

 Data Structure & Understanding
 Scope of exploratory Analysis
 Understanding Biases & Inherent Error
 Mandate for Predictive Modelling (Exploratory Analysis)
 Goal Statement: Predicting if the customer will accept the shipment or return it

Session 04

 Overview
 The Python Ecosystem
 Why Python over R/SAS
 What to expect after you learn Python

 Understanding and choosing between different Python versions

 Setting up Python on any machine (Windows/Linux/Mac)
 Using Anaconda, the Python distribution
 Exploring the different third-party IDEs (PyCharm, Spyder, Jupyter, Sublime)
 Setting up a suitable Workspace
 Running the first Python program

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Session 05

 Python Syntax
 Interactive Mode/ Script Mode Programming
 Identifiers and Keywords
 Single and Multi-line Comments
 Data Types in Python (Numbers, String, List, Tuple, Set, Dictionary)
 Implicit and Explicit Conversions
 Understanding Operators in Python
 Working with various Date and Time formats
 Working with Numeric data types – int, long, float, complex
 String Handling, Escape Characters, String Operations
 Working with Unicode Strings
 Local and Global Variables

Session 06

 Flow Control and Decision Making in Python

 Understanding if else conditional statements
 Nested Conditions
 Working in Iterations
 Understanding the for and while Loop
 Nested Loops
 Loop Control Statements– break, continue, pass
 Understanding Dictionary- The key value pairs
 List Comprehensions and Dictionary Comprehensions
 Functions, Arguments, Return Statements
 Packages, Libraries and Modules
 Error Handling in Python

Session 07

 Reading data from files (TXT, CSV, Excel, JSON, KML etc.)
 Writing data to desired file format
 Creating Connections to Databases
 Importing/Exporting data from/to NoSQL databases (MongoDB)
 Importing/Exporting data from/to RDBMS (PostgreSQL)
 Getting data from Websites
 Manipulating Configuration files

 Introduction to Data Wrangling Techniques

 Why is transformation so important
 Understanding Database architecture – (RDBMS, NoSQL Databases)
 Understanding the strength/limitations of each complex data containers
 Understanding Sorting, Filtering, Redundancy, Cardinality, Sampling, Aggregations
 Converting from one Data Type to another

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Session 08

 Introduction to Numpy and its superior capabilities

 Understanding differences between Lists and Arrays
 Understanding Vectors and Matrices, Dot Products and Matrix Products
 Universal Array Functions
 Understanding Pandas and its architecture
 Getting to know Series and DataFrames, Columns and Indexes
 Getting Summary Statistics of the Data
 Data Alignment, Ranking & Sorting
 Combining/Splitting DataFrames, Reshaping, Grouping
 Identifying Outliers and performing Binning tasks
 Cross Tabulation, Permutations, the apply() function
 Introduction to Data Visualization
 Line Chart, Scatterplots, Box Plots, Violin Plots
 Understanding Probability Distribution
 Histograms, Heat maps and Clustered Matrices
 Plotting Kernel Density Estimate Plots

Session 09 – Session 10

 Introduction to VCS
 Why is it Absolutely Necessary for a programmer to use VCS
 Understanding the concepts of GIT
 Collaborative development using GIT
 Understanding services like GitHub and BitBucket
 Thorough understanding of all the GIT commands (pull, clone, status, commit, push, merge etc.)
 Creating and Maintaining repositories for Projects
 How can you contribute to Open-Source

 Continuous and Discrete Variables

 Understanding Distributions
 Standard Deviation, Normal Distribution, Skewness
 Mean, Median, Mode
 Comparing Infinities
 Cantor’s Diagonal Argument
 Understanding the concept of Population and Samples
 Sampling Distribution
 Central Limit Theorem – Intuition & Visualization
 Calculating Z-Score
 Introduction to Hypothesis Testing
 Assumptions, Rejection Region
 Calculating Statistical Significance
 Understanding Null Hypothesis and T-Distribution
 Introduction to Pareto Principle

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Session 11

 What is Machine Learning

 Applications of Machine Learning
 Setting up the working environment

 Importing the Dataset

 Handling missing data
 Handling Categorical data
 Splitting the dataset into training and test dataset
 Feature Scaling

Session 12 – Session 13

 Simple Linear Regression

 Multiple Linear Regression
 Polynomial Regression
 Support Vector Regression

Session 14 – Session 15

 Logistic Regression
 K-Nearest Neighbours (K-NN)
 Support Vector Machines
 Kernel SVM
 Naive Bayes Classifier
 Decision Tree Classification
 Random Forest Classification

Session 16 – Session 17

 Clustering – Intuition
 K-Means Clustering
 Hierarchical Clustering

 Principal Component Analysis (PCA)

 Linear Discriminant Analysis (LDA)
 Understanding Kernel PCA

 Understanding the need for Model Selection

 What is Overfitting
 Understanding Bias Variance Trade-off
 K-Fold Cross Validation
 Understanding and applying Grid Search

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Session 18

 Introduction to Deep Learning

 The Human Brain and how it works

Session 19 – Session 20 – Session 21

PROJECT: PREDICTING IF THE CUSTOMER WILL ACCEPT THE SHIPMENT OR RETURN IT

Session 22

 Introduction to Data Visualization with Tableau

 Data Import and Management
 Data Type and Operation
 Visualizations Deep Dive
 Data Organization and Scripting
 Playing with Time Dimension
 What is Your Location?
 Incremental Loading and Blending
 The World is Your Visualization
 Statistical Analysis with Tableau & R
 Sharing Insights with Enterprise Dashboards
 Analyse Project data and extract meaningful information from it
 Create Dashboards and Stories from data sets

Session 23 – Session 24

 A list of Orders returned by the Customers (in terms of refund).

 Top 10 Countries mapped on the World Map that had most of the refunds.
 Predict the refund for next 1 year category-wise.
 Actions to be Performed to Create the Dashboard
 Create hierarchies and folders in the dataset provided.
 Generate a list of order returned from customers and compare it to the original sales, sort the visualization in
ascending.
 Order in terms of returned order, for top 10 countries in terms of refunds.
 Map top 10 countries, with most of the refunds on the world map.
 Predict the returned sale with lowest and actual forecast of the data
 Add a URL action to represent details of the countries
 Finally publish your work to Tableau Server/ Online

 Neurons
 Understanding the Activation Function
 How neural networks learn
 Understanding Stochastic Gradient Descent
 Concept of Backpropogation

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 Introduction to Convolutional Networks
 Understanding Convolutional Operations
 Understanding Pooling, Flattening
 Softmax & Cross-Entropy

Training time duration

24 Sessions 192 hrs training (96 hrs Classroom Training + 96 hrs Practice)

For more information related to this course

visit https://palin.co.in/product/ecommerce-data-science/

© Copyright 2018 Palin Analytics. All rights reserved

Trainer’s Profile

Tushar is Lead Data Scientist having 7.5 years of diverse experience with
expertise in Data Analytics, Data Visualization, Data Modeling and providing
Business Intelligence solutions using Artificial Intelligence, Machine
Learning, Python, Tableau, SQL, Advanced Excel is a Subject Matter Expert
in Ecommerce (Customer Insights, Online Marketing Analytics, Product
Analytics etc.)

Tushar has conducted multiple Analytics training sessions in corporate

companies. He is well versed with Technical and Domain Interview
Questions and expert in corporate as well as classroom training. He has
trained freshers and experienced professionals who wish to change their
domain from IT to Business Analytics.

- Tushar Anand

© Copyright 2018 Palin Analytics. All rights reserved

 Palin Analytics
M 8, Lower Ground Floor,
Sec 14 Old DLF Colony,
Gurugram (Hr) 122001
Tel: +91 124 4361441
9810600764
email: [email protected]
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© Copyright 2018 Palin Analytics. All rights reserved