Welcome to

Automate your Instagram, LinkedIn and

Twitter pipelines in seconds.
Intelligently automating Social Media
for businesses Using customized GPT & ML models, we help
scale businesses by auto creating posts around
trends, pre-testing social media campaigns and
Create, Test, Engage in seconds! helping engage with customers
zyke automates your social media pipeline in seconds!

Content
Creation on Pre-launch Scheduling of Analyze
current Campaign post for the Engagement
trends in next one
Testing data
your voice month

does it all for you in an instant!

Capturing Trends can increase brand value significantly

Book a demo

Top trends Top trends Top trends

#1 T20_SemiFinals #1 Titanic_Sub #1 Zepto_Funding
#2 AFG_In_Semis #2 Saurabh Netravalkar #2 Sprinklr_layoffs
#3 Mothers’ Day #3 T20_SemiFinals #3 Saurabh Netravalkar

Today’s Trend: PTSD Awareness Day CLICK HERE TO GENERATE CONTENT

Engagement leads to Leads conversion
Know who engages
with
your social Media Map engagement
with ICP, to know
if you reach the right
ICP people
Name Source Engagement Action
Match

Adrian Wilde Like DM 81%

Alex James Comment Reply 74%

Damon Fogg Re-tweet Comment 94%

Richard Regan Like 23%

Simran R Comment Reply 70%

Natalie Craig Like 32%

Receive suggestions
on top comments &
reply in an instant
Our Customized GPT speaks in your brand’s voice!

Analyze brand voice and customize GPT

Link:
Create multiple brand voices for
your business
Brand
logo
Website Link/ Social media Link/Document Link

Personalization/Customization Options
Purpose
Talk about your brand’s objective and mission, what you represent, and how you
want to interact with the users on different social media

Audience
Talk about what type of audience are you looking to interact with, where they live,
what are other demographics
Specify personalized
parameters and
Tone What kind of tone does your brand want to use to engage? CUSTOMIZE YOUR GPT!

Emotion What kind of emotion do you want your posts to reflect out?

Language What language do you want your posts in?

Values What kind of emotional values do you want in your social media posts?

Customized GPT for your brand in

one click, without the hassle of
Reset Create writing long prompts
Pre-testing Ad Campaigns can help brands save money
Small & large enterprises, D2C brands & FMCGs face
problems with current Social Media marketing techniques

“We are a one stop solution,

“I would give you anything if
you can give me better KPIs but we need to know what 10-15%
the customer is looking at of agency’s workday
with measures
needs on how to needs spent on collecting data
improve them” majorly, so we can show
and analyzing trends
that” (Source: Link)
CORE NEED CORE NEED
Optimization of ~ AKASH WALIA, Omnichannel Content &
advertising metrics (MKT MANAGER) marketing optimization
~ HARSHVARDHAN
CHAUHAN (ex CMO - RETAIL)
Rs 25K to Rs 1.2M
Marketing agencies charge
for a single campaign
(Source: Happilo Mkting Manager)

287%
higher purchase rate for
“We can give better services omnichannel (3+)
“Zomato, Amul are known for than UC but their brand is campaigns (2020)
their advertising just too big; they have funds (Source: Link)
becauseneeds
they capitalize on needs to afford crazy
large enough
trends” branding” 95%
CORE NEED CORE NEED CMOs believe marketing
Catching on Trends ~ CHIRANTAN KISLAE analytics KPIs must be tied
Affordable marketing & ~ MAYANK ARYA
faster & efficiently (IT HEAD) branding content to broader business goals
(FOUNDER) (Source: Link)
Customer pain points as per our Market Research

Price of collaborating with branding agency is too high & cheaper

solutions are very generic and not good

AI solutions lack personalization and miss out on brand’s vision leading

to brand inconsistency

In-house teams employ try & error method leading to slow response to
market trends on social media

Core Need: An efficient, affordable & personalized social media automation tool
Scale of what we are building? Companies in Europe
spent around $40 billion
Companies spent around on social media marketing
$49 billion on social media
advertising

Social media ad spend in

China was about $32
billion

Social media adv.

market is ~$ 2 billion
Social media ad spending
was approximately $10
billion

600+ D2C Brands spend Rs 6000 Cr 1 million SMBs in India spend Top 19 ecommerce startups spent
on Social Media marketing annually ~Rs 208 Crore on digital marketing Rs 7,215.83 Cr on marketing activities
How does our product compare to others?

Trend Analysis Yes No No No No No

Personalized Content
Yes No No Yes Yes Yes
gen.

Creative Pre-testing Yes Yes Yes No No No

ICP Matching Yes Yes No No Yes No

Engagement Data
Yes Yes No No Yes No
Analysis
Why now?

Current trends Gaps in the industry

AI integration in marketing pipelines Current image and video gen. models
increasing, by use of different tools aren’t comprehensive. As they
improve, it will boost zyke’s impact
Text-based auto content creation
tools are growing & getting funded Marketing pipelines are devoid of
Brands like Myntra are focused on trend recommendations and pre-
testing capabilities
auto trend identification using AI

With our passion, skillset, synergy, previous experiences of building products, and our
progress so far, we believe we can build this product, and ensure that -

“By 2026, your favourite brand will use zyke to create content and engage with you”
The team: Who are we?

Siddharth Dikshit Tasmay P. Tibrewal Bharat Uday

Product Technology Business

Semi Finalist @ BCG Startup Ideathon Computer vision researcher at AGV research. Incoming AC @ Bain and Company

Interning at EY and helping build MVP of their Worked in creating deep learning pipelines at Product, business and growth experience at
upcoming packaged solution Harvard and Tata Steel. Bain, Siemens and a MSME oriented startup

Founders’ story
Met at IIT Kharagpur and were part of the same Student Club - Business Club (All things business)
Worked on PR and marketing of one of Asia’s largest Business Case Competitions (Indian Case Challenge, 2024)
Won Gold at Inter IIT Product Development & NLP based Problem Statements
Built a mental health platform (akoume.me) for college students.
Why are we building this?

Frustration with Experience with Aligned Passion Market research showed

current tech something similar of Team some exciting data

Gen AI generated We worked on auto posting All three of us instantly We connected to

generic content wasn’t of content based on connected over the relevant people in our
customized to our current news & Problem Statement and network to gather
student club’s needs engagement prediction were driven to build a primary data
during Inter IIT Tech Meet product around it
Our product progress till now?
Our product progress till now?
THANK YOU
Market Sizing 9

$ 40B+ $ 30B+ $ 2.5B+

Global AI in marketing Brands spend on creator ~1 Mn SMEs’ spent on

market by 2025 marketing globally digital media in India

$ 2.1 Billion 600+ D2C brands 70 - 80%

worth over 100 billion by 2025
AI Powered Content
in India with a content of total costs spent on
Creation Market size
first and influencer marketing by D2C brands
(2023) and projected
marketing approach in India
CAGR ~ 17% (2024-2030)
Market Sentiment 10

35% 90%

Boost in productivity using marketing CMOs believe that that AI will significantly
automation transform their marketing strategies.

80% 30%

Reduction in campaign development time Extra cost for inhouse branding team when
using GenAI based automation in branding compared to outsourced solutions
Branding + Performance + Moment marketing = Better leads
AI will replace 95% of creative marketing work ~Sam Altman

Businesses Influencers
64M

77%
Businesses globally
~4M

180M
use Social Media
Mkting Influencers Globally

$300B+ $4.2B
Global Social Influencer
Media Mkt spend spending on social
media
Reiterating SDXL Models with Eye Tracking Heatmaps

Parameters that
Image generated reflect focus,
using GenAI clarity,
engagement etc.

Heatmap generated as to what audience see

first, emotional insights generated
(using APIs or NEURAL data)

Final image Image re-iterated Have pre-defined

ready that until benchmark parameter values
resonates with hits for a good post
your audience

Experiment around using EEG & neural data for automated neuromarketing
Using Eye-tracking heatmaps for performance marketing

Less fries, casual Professional

picture, white picture; brand’s red
packaging color; full pack

v/s

Click Through Rate Click Through Rate

Heatmap generation Cognitive Demand Cognitive Demand

Engagement Engagement

Distinctiveness Distinctiveness
Get Suggestions on Brand recognition
Brand recognition
what to improve
Increased CTR
Higher Brand Recognition
Emotion: Excited
Are we another ‘GPT Wrapper’ crab in the ‘Gen AI’ bucket?

‘Wrapper startups’ : Startups directly using simple GPT-API calls can be wiped out by
one update from, say, OpenAI. However we integrate rarer, new, and optimized model
APIs together in a more complex pipeline. This adds another layer to API calls and the
platform becomes a go-to place for the latest tech for clients.

Using Finetuned or adapted models: Models like GPT-4 may perform best for general
tasks, but for specific use cases, results can be significantly improved by retraining,
finetuning, prompt engineering, and implementing RAG over large datasets. We add
these layers to simple API calls and inferencing, thus reducing our reliance on
publicly available versions.

Changing AI architectures: Changing architectures, using LLM-modulo frameworks,

integrating them in a complex pipeline, building lower cost inhouse models (for highly
specific tasks), and using other state of the art methods, can detach us from the risk
of replacement by a GPT-update.