Plant-Based Meat and Dairy Landscape in Poland 2019
Plant-Based Meat and Dairy Landscape in Poland 2019
Plant-Based Meat and Dairy Landscape in Poland 2019
3 INTRODUCTION
- the overview of the trends in Poland
7 CONSUMER INSIGHTS
– dive into what Poles
are searching for
32 SUMMARY
33 RESOURCES
INTRODUCTION
– THE OVERVIEW
OF THE TRENDS
IN POLAND
Never Sometimes
Total 14,9% 49,1%
I don’t know /
Often Always I don’t eat out
Total 16,2% 3,6% 16,2%
Bobby Burger
(biggest Polish burger
franchise), Meet
& Fit
or 7th Street Burger
offering a vast menu of plant-
based burgers or plant-based
chains like Krowarzywa,
Tel-Aviv Street Food
or Mihiderka continuously
strengthening their presence
across the country.
MACIEJ OTRĘBSKI
strategic partnerships manager
RoślinnieJemy
I eat much less I eat a bit less I eat the same I eat a bit more I eat much more
meat than the meat than amount of meat than the meat than the
year before the year before meat as the year before year before
year before
Village
Small Town
(up to 20.000 inhabitants)
Middle-sized Town
(20.000-99.000 inhabitants)
City
(100.000-500.000 inhabitants)
Large City
(more than 500.000 inhabitants)
0% 20% 40% 60% 80% 100%
12,7% 11,6%
28,4% 17,6%
2,8%
46,9% 52,6%
It is also worth noting that, 11.9% and The same study also found that Poles
10.1% of young Poles (aged respectively would most willingly buy plant-based
18-24 and 24-35) purchase plant-based meat meal bases, e.g. plant-based
meat alternatives regularly. This may ground meat or chicken strips.
indicate that it is in these groups that 35% of respondents indicated
most vegans and vegetarians and people their interest in such products.
who significantly reduce their meat A considerable interest is also shown
consumption are found. in ready-made meals with plant-based
meat (about 20.5%).
16,8%
35% Ready meals with meat alternatives
(deli products, frozen foods, etc.)
Although the plant-based boom became Dobra Kaloria’s entry into plant-based
an actual topic in Poland around 2018, meat alternatives sphere can be
Polish vegans and vegetarians have had considered as a turning point in
the chance to put plant-based meat Poland. Up to 2019, the company has
alternatives in their baskets earlier as been operating in the healthy snack
Polsoja, one of the plant-based food and breakfast products category. The
pioneers in Poland has been offering company launched plant-based burgers
soy-based cold cuts and sausages for and meatballs into almost all major retail
more than 15 years now. While Polsoja’s stores in early 2019, commencing its
core business is tofu, the company market debut in partnership with Lidl
went through rebranding in Autumn Poland.
2019 and extended its product portfolio
in direction of other chilled meat What made their products different
alternatives (burgers and schnitzels) from other products already available
in order to attract flexitarian customers on the market, was it’s meat-like flavour
to its offer. and texture, clean label along with great
TRENDS PREDICTION
With the global rise of flexitarianism and meat, but will also enable them to stand
increased interest in sustainable, planet- out from the plant-based competition.
friendly diets it becomes clear that plant-
based meat alternatives will continue to It can be expected that plant-based
gain popularity. food will be exposed better as retail
chains seem to only start embracing
The technological entry barrier to the plant-based trend. Extensive growth
introduce plant-based meat alternatives of plant-based offerings in restaurant
becomes less of an obstacle as most of menus over recent years and more and
the functional ingredients companies more dishes based on meat alternatives
operating in Poland now offer their only helps the trend to reach broader
solutions for texture, aromas and audiences. With Rebel Burgers at Burger
flavouring of plant-based products. King, Max Burgers’ clean menu and
Thus, more companies (with various plant-based chains like Krowarzywa,
backgrounds) will launch its plant- meat analogues are gradually becoming
based ranges. Flavour, health aspects more of a mainstream product, retailers
and affordability will continue to play will be more likely to extend the shelf
a leading role, however companies space dedicated to meat-free burgers,
considering investing into plant-based sausages and steaks. However, it is also
meat should look into extra value and essential to remember that plant-based
qualities that might not only encourage meat is only a fraction of the traditional
consumers to choose alternatives over meat category.
ALPRO
1. https://stat.gov.pl/obszary-tematyczne/rolnictwo-lesnictwo/
rolnictwo/rolnictwo-w-2019-roku,3,16.html
2. https://www.rp.pl/Przemysl-spozywczy/308099932-Podczas-
pandemii-Polacy-rezygnuja-z-miesa.html
3. https://www.rp.pl/Ekonomia/310019879-Polacy-rezygnuja-z-
miesa.html
5. https://grupaiqs.pl/pl/raporty/fleksitarianie
6. Mintel, 2020
7. https://proveg.com/pl/wp-content/uploads/sites/4/2020/07/
Nawyki-zywieniowe-Polakow-w-czasie-izolacji-społecznej.pdf
9. https://proveg.com/pl/wp-content/uploads/sites/4/2020/07/
Nawyki-zywieniowe-Polakow-w-czasie-izolacji-społecznej.pdf
11. https://s.mobileinstitute.eu/pub/GreenGeneration_
WspolnieNaRzeczZiemi.pdf
12. https://proveg.com/pl/wp-content/uploads/sites/4/2020/07/
Nawyki-zywieniowe-Polakow-w-czasie-izolacji-społecznej.pdf
14. https://www.gfi.org/marketresearch
CONTACT THE AUTHOR
Maciej Otrębski
[email protected]
roslinniejemy.org
+48 660 482 331
CREDITS
PHOTOS
GRAPHIC DESIGN
Tadeusz Krawczuk | AVO KIND studio
PLANT-BASED
MEAT AND DAIRY
LANDSCAPE IN POLAND