‘A STUDY ON CUSTOMER

AWARENESS ABOUT ECO-

FRIENDLY PRODUCTS’

PROJECT REPORT

SUBMITTED TO

In partial fulfillment of the requirement for the award of degree of

BACHELOR OF COMMERCE
SUBMITTED BY
VIJAY BHANU P
(Reg.NO. IGAVBCM307)
UNDER THE GUIDANCDE OF
Mrs. PRATHEESHA
(DEPARTMENT OF COMMERCE)

IDEAL ARTS AND SCIENCE COLLEGE, CHERPULASSERY

AFFILIATED WITH CALICUT UNIVERSITY

(2021-2024)
 DECLARATION

I VIJAY BHANU P do hereby declare that the project report entitled „A

STUDY ON CUSTOMER AWARENESS ABOUT ECO-FRIENDLY
PRODUCTS‟ is a fulfillment of the requirement for the award of the Degree
of Bachelor of Commerce. This is record of original work done by me during the
period of study at IDEAL ARTS AND SCIENCE COLLEGE,
CHERPULASSERY, under the guidance of Mrs. PRATHEESHA, Assistant
Professor in Department of Commerce and Management Studies. I also declare
that this project report has not been previously submitted by me for anybody
fully or partially for the awardof any degree, diploma or other similar title.

College Campus VIJAY BHANU P

11-03-2024
 PRATHEESHA C
Assistant Professor of
Commerce Ideal Arts & Science
College, Cherpulassery Pin:
679504
Email:pratheeshashyamg@gmail
.com
Mob:9846391015

CERTIFICATE

This is to certify that the Project Report entitled „A STUDY ON

CUSTOMER AWARENESS ABOUT ECO-FRIENDLY PRODUCTS‟ is a
bonafide work done by VIJAY BHANU P (Reg. No. IGAVBCM307) of 6th
semester B. Com Co-Operation program (2023-24) of the college under my
supervision and guidance for submission to the University of Calicut in partial
fulfillment of the requirement for award of degree of Bachelor of
Commerce. Further, the Project Report has not formed the basis for award of
any degree/diploma/Fellowship or any other similar title to any candidate of
any university or other educational institution.

The student is permitted to submit the same for evaluation.

College Campus, Pratheesha c

13/03/2024
Countersigned by the head:

External Examiner:
 ACKNOWLEDGMENT

I am glade to express my profound gratitude of all who have reentered their valuable
time for the completion of the project.

I express my deep sense of gratitude to our principal Prof Dr. SAINUL ABIDEEN K.

I am immensely grateful to head of the department and supervising teacher

Mrs. PRATHEESHA Assistant professor in the department of Commerce of Ideal
Arts & science College, Cherpulassery for the proper guidance in preparing the
project report.

I wish to extend my thanks to all of my friends for their co-operation and all of
other staff numbers of the department of the commerce and who helped me directly
or indirectly to complete this work.

College Campus VIJAY BHANU P

13-03-2024

4
 CONTENTS

CHAPTER TITLE PAGE NO

1 INTRODUCTION 9-14

2 THEORATICAL FRAMEWORK 15-22

3 REVIEW OF LITERATURE 23-27

DATA ANALYSIS AND

4 28-44
INTERPRETATION

FINDINGS, SUGGESTIONS AND

5 45-48
CONCLUSION

BIBLIOGRAPHY 49-50

APPENDIX 51-54

5
 LIST OF TABLES AND CHARTS

TABLE TITLE PAGE

NO NO

4.1 AGE OF RESPONDENTS 29

4.2 GENDER RATIO OF RESPONDENTS 30

4.3 ANNUAL INCOME 31

4.4 CONSIDERATION OF ENVIRONMENTAL ASPECTS 32

BEFORE BUYING PRODUCTS

4.5 NUMBER OF RESPONDENTS HEARD ABOUT ECO- 33

FRIENDLY PRODUCTS

4.6 MEDIUM OF AWARENESS ABOUT ECO-FRIENDLY 34

PRODUCTS

4.7 FACTORS INFLUENCING MORE FOR PURCHASING 35

ECO-FRIENDLY PRODUCTS

4.8 INFLUENCE OF SOCIAL MEDIA 36

4.9 REASON BEHIND THE CUSTOMER THAT MAKE 37

THEM TO PAY MORE FOR ECO-FRIENDLY
PRODUCTS

4.10 OPINION ABOUT USE OF ECO-FRIENDLY 38

PRODUCTS REDUCE THE ENVIRONMENTAL ISSUE

4.11 ECO-FRIENDLY PRODUCTS RESULTING IN BETTER 39

PRODUCTS QUALITY

4.12 AWARENESS ABOUT GOVERNMENT SCHEME 40

6
4.13 ATTITUDE TOWARDS PURCHASING ECO- 41
FRIENDLY PRODUCTS

4.14 OPINION ABOUT PURCHASE OF ECO-FRIENDLY 42

PRODUCTS IN FUTURE

4.15 OPINION ABOUT PURCHASE OF ECO-FRIENDLY 43

PRODUCTS

4.16 SUGGEST ECO-FRIENDLY PRODUCTS TO OTHER 44

7
CHAPTER 1
INTRODUCTION

8
 1.1 INTRODUCTION

Earth is only planet where human beings can exist. We need to be eco
friendly to save our planet earth and environment as well as making it a
better place to live in. Million tons of waste is produced in the world
every day. A person being eco-friendly not only helps his surrounding to
be less harmful but also helps the fellow human beings and the animals
around him.

Eco-friendly products are products that do not harm the

environment, whether in their production, use or disposal. The word
“eco-friendly” denotes the products or the activities of human beings in a
way which is friendly to the environment. Eco-friendly products also
known as green products are generally made with non-toxic locally
obtained sustainable materials. A person being eco-friendly helps his
surroundings to be less harmful to the fellow human beings and the
animal around him. He does so, by using eco friendly products and by
using organic chemicals instead of harsh ones for his purpose. Eco-
friendly products are readily available now a day and these include small
articles from handmade paper bags, jute bags, and recycled papers to eco-
friendly fuels so on.

Consumers' concern with green issues is a worldwide subject that

continuously changes their lifestyle into becoming more environmentally
responsible. One green awareness event jointly observed by the global
community is the energy-saving campaign of switching off lights for one
designated hour to reduce environmental impact, known as Earth Hour.

9
 1.2 STATEMENT OF THE PROBLEM

There are lots and lots of harmful effects of plastics, chemicals,

non-biodegradable items, which is the main reason for us to start using
eco-friendly products as soon as possible. The dangerous gases produced
by these items not only pollute our environment but also causes
respiratory problems in human beings. Due to this polluted air and water
there is a danger of complete extinction of various rare species of animals
and birds. Not only this, but there is also a change in the global warming
of the earth, which increases the earth‟s temperature, which in turn causes
the green house effect.

Environmental Pollution is increasing day by day and eliminating

pollution has now become very important in the world since many big
cities as well as smaller towns in many places are seeing the effects of
pollution. There are many ways which one can help to eliminate pollution
and make earth a better place for generation to come. The green
marketing products are slowly getting huge awareness in among the
world through environmentalist and other social protection conscious
people for avoiding the global warming. As a part of pollution control
one can choose to buy eco-friendly products. The intention of this
research is to identify whether the people is aware of green products and
also to analyze how various factors affect the purchase of eco friendly
products

10
 1.3 OBJECTIVES OF THE STUDY

 To investigate the level of awareness of people about eco-friendly

products.
 To identify the barriers facing by the people to purchase eco-
friendly products
 To find out other factors affecting the purchase of eco-friendly
products.
 To know whether people is aware of government schemes which
aimed at promoting eco-friendly products.

1.4 SCOPE OF THE STUDY

Terms like green marketing and green consumer have evolved and
a lot of work is being done to understand the awareness levels of the
customer, their attitude towards the green products and their willingness
to accept and pay a premium for the green products .Saving the
environment has become a big issue in recent times. The messages are
being promoted as reduce, re-use and recycle .This study attempts to
present the awareness level of people towards eco-friendly products and
to know various factors effecting the purchase of eco-friendly products.
This study mainly covers the area of Ottapalam Taluk.

11
 1.5 RESEARCH METHODOLOGY

Study area:

The study has been conducted in “ottapalam taluk”.

Sampling method:

Convenient sampling is taken for this study.

Sample design:

The sample choose consists of 50 respondents who are located in

ottapalam Taluk.

Research design:

The type of research carried was descriptive in nature. For this purpose of
the study detailed and structured questionnaire was designed.

Sources of data

The data presented are both primary and secondary data.

Primary Data:

The primary data was collected by means of preparing a questionnaire

and getting it filled by respondents.

Secondary data:

The secondary data had been collected from internet, magazines, books
and journals.

Data analysis:

12
The important factors and data collected was sequentially analyzed and
presented in the form of charts. Data analyses are done with the help of
simple percentage method.

Tools used for analysis:

 Statistical tools: simple percentage method

 Graphical tools: bar diagrams, pie diagrams

Period of study:

The study was conducted over a period of 21 days.

1.6 LIMITATIONS OF THE STUDY

 The study was constrained to Ottapalam Taluk.

 Some respondents don‟t know the concept of green products, so
they need more explanation.
 Lack of support from some respondents
 Some information are drawn from various secondary sources, it
may not be 100% reliable.
 The study is based on sampling data hence this study possess the
limitations of sampling

13
 CHAPTER 2
THEORETICAL FRAMEWORK

14
 THEORETICAL FRAMEWORK

2.1 ECO-FRIENDLY PRODUCTS

Eco-friendly products are products that do not harm the

environment whether in their production, use or disposal. In other words,
these products help preserve the environment by significantly reducing
the pollution they could produce. Eco-friendly products can be made
from scratch, or from recycled materials. This kind of product is easily
recognizable as it is, in most cases, labeled as such. GREEN
PRODUCTS can be defined as a product that meets any one of these
criteria.

1. It has qualities that will protect the environment

2. It has replaced the artificial ingredients with natural ingredient

Some people think that it requires lot of time, effort and money to make a
home eco-friendly. The truth is that there is lot of eco-products that you
can start using right now which can help us to reduce waste and make this
planet a better place to live. Eco-products are also known as environment
friendly products as they cause minimal harm to people and the
environment.

1. REDUCE WASTE

2. SAVE ENERGY

3. STREAMLINE PRODUCTION

4. OFFER ECO-FRIENDLY PRODUCTS

15
 Eco-friendly products are those products which we use within the
households. They are tangible and movable personal property placed in
the living rooms, Dining rooms, Kitchens, family rooms, great rooms,
bed rooms‟ bathrooms, Recreation rooms, hallways, basements and other
rooms of a house. Examples of household goods include baby items,
furniture‟s, bookcases, cooking utensils ,blenders ,computers ,curtains
,drinking glasses ,table ,radios, washing powder, utensils, fans, hand
tools, towels, toys, umbrellas, vacuum cleaners etc.

We are slowly realizing that many of the products we have been

using within our households contain substances and chemicals that are
detrimental not only to our health, but also to that of the environment.
This project mainly aims at knowing the awareness of eco-friendly
products among people. This project mainly concentrates on few eco-
friendly products.

2.3 THE GREEN CONSUMER

There is growing interest among the consumers all over the world
for protection of the environment. The green consumers are the main
motivating force behind the green marketing process. It is their concern
for environment and their own well being that drives demand for eco
friendly products, which in turn encourages improvements in the
environmental performance of many products and companies. Thus, for a
marketer it is important to identify the types of green consumers.
Although no consumer product has a zero impact on the environment, in

16
business, the terms green product and environmental product‖ are used
commonly to describe those products that strive to protect or enhance the
natural environment by conserving energy and/or resources and reducing
or eliminating use of toxic agents, pollution, and waste. Worldwide
evidence indicates people are concerned about the environment and are
changing their behavior and there is growing awareness among the
consumers all over the world regarding protection of the environment
where they live.

People do want to bequeath a clean earth to their offspring. Various

studies by environmentalists indicate that people are concerned about the
environment and are changing their behavior pattern so as to be less
hostile towards it. Research reveals that increasing number of the
consumers, both individual and industrial, are asking for environment
friendly products. Most of them feel that environment-friendly products
are safe to use. As a result, green marketing has emerged, which aims at
marketing sustainable and socially responsible products and services
profitably but without having any adverse effect on the environment.
Now is the era of recyclable, non-toxic and environment friendly goods.
This has become the new mantra for marketers to satisfy the needs of
consumers and earn better profits in a greener way. It includes a broad
range of activities like product modification, changing the production
process, modified advertising, change in packaging, etc., aimed at
reducing the detrimental impact of products and their consumption and
disposal on the environment.

Companies all over the world are striving to reduce the impact of
products and services on the climate and other environmental parameters.
Marketers are taking the cue and are going green. Green marketer can
attract customers on the basis of performance, money savings, health and

17
convenience, or just plain environmental friendliness, so as to target a
wide range of green consumers. The green consumers are the driving
forces behind the green marketing process. It is they who drive consumer
demand, which in turn encourages improvements in the environmental
performance of many products and companies. Thus, for a marketer it is
important to identify the types of green consumers.

Demographically, green customer, our study reveals, are diversely spread

along all income ranges, age brackets, education levels and various
household sizes. On average green shoppers are a little older, tend to have
higher income, and more education, but you will find substantial numbers
of green shoppers can be found distributed across the consumer
population.

2.4 BARRIERS TO PURCHASE ECO-FRIENDLY PRODUCTS

1. Price
Price is a well-recognized hurdle for many consumers in purchasing
eco-friendly products. 66% of us consumers view environmentally
friendly product are too expensive. Whether consumers are looking to
purchase an energy saving light bulb or environment friendly cleaning
product, these products often cost more than the most popular
consumer versions.

18
 2. Performance
Marketers need to clearly communicate the products benefits and
sustainable position especially when commanding a premium price.

3. Behavioral change
Many sustainable practices require consumers to change their habits
and adopt new ones. Recycling ,turning off the lights, lowering the
thermostat in winter, using recyclable bags for shopping all require
changing behavior

4. Time
Evan though the number of individuals willing to purchase green
products has been increased. Consumers don‟t like to spend a lot of
time searching for green products; they prefer products that are easily
available.

2.5 GOVERNMENT SCHEMES TO PROMOTE ECO-FRIENDLY

PRODUCTS

 Eco-mark scheme
It is a voluntary non-binding scheme which labels consumer
products as environment friendly based upon certain environmental
as well as quality parameters. To increase consumer awareness, the
government launched the eco - Labeling scheme known as eco-
mark in 1991 for easy identification of environment friendly
products.
 Water conservation

19
 In a bid to raise awareness about water conservation, the
NarendraModi government directed he states of India to ensure that
50% of the work taken up by MREGA should be for improvement
of water conservation.
 Assistance to NGO’s in the promotion, conservation and
preservation of environment
The main purpose of this scheme is to promote and assist various
NGO‟S including RWA‟S, voluntary organizations in the
conservation, preservation of environment and pollution control
activities.

 FAME India
To promote eco friendly vehicles, the government in April
launched FAME INDIA .under this scheme, public transport
system in metropolitan cities would be encouraged to use hybrid
and electric models.
 Swachh Bharat Abhiyan
The Swachh Bharat Abhiyan is India‟s biggest cleanliness drive
ever. It was officially launched on Oct 2, 2014 at Rajghat, New
Delhi. This scheme covers as many as 4041 towns and aims at
cleaning streets, roads and infrastructure.
 NATIONAL AIR QUALITY INDEX (NAQL)
Focusing on bringing down soaring pollution levels in the country,
Prime Minister Narendra Modi launched NAQL in April 2015.this
scheme will help raise awareness about alarming levels of air
quality across the country.
 Eco clubs in schools and colleges

20
 Eco clubs play an important role in creating environmental
awareness amongst the future generation. 2000 eco clubs have
been established in government, aided, private, public schools.
Department of environment provides increased token grant
@Rs.20, 000 to each eco-club school/college for undertaking
various eco-friendly activities.

2.6 ADVANTAGES OF ECO-FRIENDLY PRODUCTS

 Renewable
 Eco-friendly
 Solve major 3 social problems
 Power necessity
 Checks
 Disposal of organic wastes
 Better environment
 Better health
 Operational cost saving
 Better resource utilisation

21
 CHAPTER 3
REVIEW OF LITERATURE

22
 3.1 REVIEW OF LITERATURE

BabitaSaini (2013) in her study „Green marketing and its impact on

consumer buying behavior‟ she says that Green marketing is going to be
proactive topic with it steps into the world of the consumers where
consumers are not only aware for the multiple brands and their perceived
quality but also they have started to pay more attention to the
environment and thereby becoming more eco friendly. Therefore the
companies are also exploring the various ways for communicating with
the customers so that customers can be retained as loyal for long by
adopting green management. The aim of the study is how consumer
buying behavior is affected by the green marketing and how companies
can get the competitive edge by adopting it. How demand could be
enhanced by pursuing the green strategies and what challenges would be
faced by the companies in going green. The results from this illustrates
that companies need to increase their communication with the customers
for going green, and that attributes like price and quality are more
important than “environmental responsibility”.

Magali Morel Francis Kwakye (2012) his research study is on the green
marketing but specifically on consumers‟ attitudes and purchase intention
of eco-friendly products The objective of this research was looked into
and explored the influencing of the four traditional marketing-mix
elements, satisfaction and word of mouth (WOM) on attitude and
purchasing intentions of consumers on eco-friendly products specifically
fasting moving consumer goods (FMCG) or non-durable ones. The
purpose of the study was to obtain information from consumers‟ point of
view. Furthermore, one perspective of the study was to look into the
comparison of the Swedish and the Non-Swedish their attitudes towards

23
eco-friendly products. A questionnaire provided to obtain the views of the
Swedish and others nationalities, how they are influenced by the
marketing-mix elements (4P), satisfaction and WOM concerning green
attitudes and purchase intention of eco-friendly products. Our findings
indicated that consumers who already bought eco-friendly products and
those who are satisfied by these previous purchases were willing to repeat
purchases.

Annie Lefebure; Rafael Rosales Munoz; (2011) states that sustainable

consumption has become a crucial factor to consider for both consumers
and manufacturing firms. Green marketing practices, or activities aimed
at decreasing the impact on the environment, have been incorporated into
many business plans to combat old habits of wastefulness and pollution.

Selvakumar&Rameshpandi(2011) indicated that the green marketing is

not all about manufacturing green products and services but
encompassing all those marketing activities they needed to develop and
sustain Consumers eco-friendly attitudes and behaviors in a way that
helps in creating minimal detrimental impact on the environment.

Philip kotler and kevinlanekeller(2011) companies that mound green

programs can face two main problems; consumer may believe that
product is of inferior quality of being green and consumers feel the
product is not really that green to begin with.

AabhaAnoop, The Hindu newspaper,(2011) in their article about eco-

friendly bags say that, to start with, plastic carry-bags are the biggest
pollutants and the alternative is to use cloth or paper bags. They are

24
costlier, but are more durable than thin carry-bags often available in the
market. Even the thicker bags provided by textile and other merchant
outlets can be replaced by much more durable and eco-friendly cloth
bags. A purse-bag promoted by the Narikkuni-based Minnas Paper and
Cloth Products is a blessing to shoppers who hate to carry home loads of
plastic waste from the market. The purse-bag is a compact product
serving as a purse, but on opening the zipper on the side, it becomes a big
carry-bag. Plastic cups and plates from another big chunk of waste.
Consumers should be delighted to know that these can be easily replaced
by paper products. Areca-leaf plates and cups will be a big draw if
popularized. A number of Kudumbasree units in the district have
ventured into manufacture of areca-leaf products, which are cheap and
durable.

The study conducted by Sourabh Bhattacharyya (2011) states that the

green marketers in India should carry out heavy promotional campaigns,
because majority of Indian consumers are price-sensitive and not sure
about the quality of green products.

Biji p Thomas &h NanjeGowda (2010) highlighted that

environmentally friendly buildings are also known as green buildings.
Some of the visible green features such as exterior window shading, good
day lighting, green (landscaped) roofs, and natural ventilation chimney
are often considered as the signals of being green.

Akram Ahmed Alodini (2008) in his study states that now, a variety of
environmental problems affects our entire world. Many countries around
the world are concerned about the environmental protection. Industrial
sector is also playing important role to help and support this protection by
producing green products that are environmentally friendly. However,

25
this kind of products is usually expensive. The objective of this study is to
understand the factors that could affect customers to pay more for green
products in University Sains Malaysia. The results showed that the
consumers‟ attitude and behavior are the most consistent explanatory
factors in predicting their willingness to pay more for green products. The
research finding also shows that the segments of consumers who are
willing to pay green products were more likely to be married. Another
finding showed that local students are more willing to pay for the
environmentally friendly products more than the international students.

26
 CHAPTER 4
DATA ANALYSIS AND INTERPRETATION

27
 4.1 DATA ANALYSIS AND INTERPRETATION

The analysis and interpretation is done on the basis of questionnaire. The

response of 50 customers from different places of Ottapalam taluk were
collected through the questionnaire

4.1 AGE OF RESPONDENTS

SL.NO AGE NO.OF PERCENTAGE

RESPONTENTS
1 15-25 18 36
2 25-50 24 48
3 50-75 8 16
TOTAL 50 100

Table 4.1

INTERPRETATION:

The above chart reveals that majority of respondents were aged 25-50
year old representing 49%, it is followed by 34% were aged 15-35 years
old and only 17% were above 50 years old.

60%

50%

40%

30%

20%

10%

0%
15-25 25-50 50-75

AGE OF RESPONDENTS

28
 4.2 GENDER RATIO OF RESPONDENTS

NO. OF
SL NO GENDER PERCENTAGE
RESPONDENTS

1 MALE 22 44

2 FEMALE 28 56

TOTAL 50 100

Table 4.2

44% MALE
FEMALE
56%

INTERPRETATION:

The above chart reveals that 44% of respondents were male and 56%
were female who responded to customer awareness about eco-friendly
products

29
 4.3 ANNUAL INCOME

RESPONSE PERCENTAGE
Up To15000 9
15000-25000 16
25000-35000 14
Above 35000 61
TOTAL 100

Table 4.3
70

60

50

40

30

20

10

0
up to 15000 15000-25000 25000-35000 above 35000

INTERPRETATION:

The above chart reveals that 9% of respondents annual income below

15000, 16%of respondents are in the group of 15000-25000, 14%of
respondents are in the group of 25000-35000, and the majority of
respondent‟s annual income is above 35000.

30
4.4 CONSIDERATION OF ENVIRONMENTAL ASPECTS BEFORE
BUYING PRODUCTS.

RESPONSE PERCENTAGE
Yes 84
No 16
TOTAL 100

Table 4.4
yes no

16%

84%

INTERPRETATION:

The above chart reveals that 84%of majority respondents are consider the
environmental aspects before buying products, only 16%of respondents
are no consider the environmental aspects.

31
 4.5 NUMBER OF RESPONDENTS HEARD ABOUT ECO
FRIENDLY PRODUCTS.
RESPONSE PERCENTAGE

99
Yes
No 1

TOTAL 100

Table 4.5
120

100

80

60

40

20

0
yes no

INTERPRETATION:

The above chart reveals that 99% of majority respondents are heard about
eco friendly products and 1%of respondents are not heard about eco
friendly products.

32
 4.6 MEDIUM OF AWRENESS ABOUT ECO FRIENDLY PRODUCTS.
RESPONSE PERSENTAGE
Television 42
Newspaper 20
Magazine 13
Other 24
TOTAL 100

Table 4.6
45
40
35
30
25
20

15
10
5
0
television newspaper magazine other

INTERPRETATION:

The above chart reveals that 42% of respondents are aware about eco-
friendly products through television, 20%from newspaper, 13 %from
magazines, and 24 % of respondents from other source of medium of
awareness.

33
 4.7 FACTORS INFLUENCING MORE FOR PURCHASING
ECO FRIENDLY PRODUCTS.
RESPONSE PERCENTAGE
Health Consciousness 44
Attitude Towards Environment 33
Influence Of Social Media 18
Price Of Products 3
Product Features 2
TOTAL 100

Table 4.7
50
44
45
40
33
35
30
25
18
20
15
10
3
5 0
0
health attitude social media price features

INTERPRETATION:

The above chart reveals that 44%of respondents are influenced by health
consciousness for purchasing eco-friendly products, 33% purchased with
the attitude towards the environment, 18%respondents purchasing with
the influence of social media, 3%of respondents are influenced by price
of products, and 2 % of respondents influenced by the products features.

34
 4.8 INFLUENCE OF SOCIAL MEDIA

RESPONSE PERCENTAGE
Google 52
Face Book 31
Whatsapp 15
Twitter 2
TOTAL 100

Table 4.8

60

50

40

30

20

10

0
google face book whatsapp twitter

INTERPRETATION:

52% of respondent‟s influenced by google, 31%of respondents are

influenced by face book, 15%of respondents influenced by whatsapp ,
and 2%of respondents influenced by twitter.

35
 4.9 REASON BEHIND THE CUSTOMER THAT MAKE THEM TO
PAY MORE FOR ECO FRIENDLY PRODUCTS

RESPONSE PERCENTAGE
Enhance Quality Life 38
Environment Protection Responsibility 43
Potential Increase Of Product Value 7
High Level Satisfaction 12
TOTAL 100

Table 4.9

50

45

40

35

30

25

20

15

10

0
quality protection product value satisfaction

INTERPRETATION:

The above chart reveals that 38% of customers pay more for eco-friendly
products because it enhances the quality of life.42%of customers pay
more for eco friendly products because it make them more responsible
And protective.7%of customers pay more for eco-friendly products
because there is potential increase of product value.12%of customers pay
more for ecofriendly products because it gives high level of satisfaction.

36
4.10 OPINION ABOUT USE OF ECO FRIENDLY PRODUCTS REDUCE
THE ENVIRONMENTAL ISSUE.

RESPONSE PERCENTAGE
YES 97
NO 3
TOTAL 100

TABLE 4.10
YES NO

3%

97%

INTERPRETATION:

97% of respondents agree with the point that eco friendly products reduce
the environmental issues and 3% of respondents are not agree with the
point.

37
 4.11 ECO FRIENDLY PRODUCTS RESULTING IN BETTER
PRODUCTS QUALITY

RESPONSE PERCENTAGE
YES 100
NO -
TOTAL 100

Table4.11

120

100

80

60 YES
NO
40

20

0
A

INTERPRETATION:

100% of respondents are agree with the point eco-friendly products are
resulting better product quality.

38
 4.12 AWARENESS ABOUT GOVERNMENT SCHEME

RESPONSE PERCENTAGE
YES 94
NO 6
TOTAL 100

TABLE 4.12
YES NO

6%

94%

INTERPRETATION:

The above chart reveals that 94%of respondents are aware about the
government schemes and only 4% of respondents are not heard about
government schemes.

39
 4.13 ATTITUDE TOWARDS PURCHASING ECO FRIENDLY PRODUCTS

RESPONSE PERCENTAGE
FAVOURABLE 62
NEUTRAL 38
UNFAVOURABLE 1
TOTAL 100

TABLE 4.13
70

60

50

40

30

20

10

0
FAVOURABLE NEUTRAL UNFAVOURABLE

INTERPRETATION:

62%Of Respondents Have Favorable Attitude Towards Purchasing Eco

Friendly Products.3 8% Of Respondents Have Positive Attitude Towards
Purchasing Eco Friendly Products. Only 2 %Of Respondents Have
Unfavorable Attitude.

40
 5. OPINION ABOUT PURCHASE OF ECO FRIENDLY
PRODUCTS IN FUTURE

RESPONSE PERCENTAGE
YES 95
NO 5
TOTAL 100

Table 4.14

YES
yes no

5%

95%

INTERPRETATION:

The above chart reveals that 95%of respondents agree with point that
purchase of eco-friendly products in future.

41
 5.1 OPINION ABOUT PURCHASE OF ECO FRIENDLY PRODUCTS

RESPONSE PERCENTAGE
GOOD 97
BAD 3
TOTAL 100

TABLE 4.15
GOOD BAD

3%

97%

INTERPRETATION:

97% of respondents said that purchasing co-friendly products is good.

Only 3% of respondents said that purchasing of eco friendly products is
bad.

42
 5.2 SUGGEST ECO FRIENDLY PRODUCTS TO OTHER.

RESPONSE PERCENTAGE
YES 89
NO 11
TOTAL 100

TABLE 4.16

11%

YES
NO

89%

INTERPRETATION:

89%of respondents suggest eco friendly products to others and11 %of

respondents are not suggest any products to others.

43
 CHAPTER 5
FINDINGS, SUGGESTIONS AND CONCLUSION

44
 5.1 FINDINGS

 As per the survey 56% of respondents are female who given their
opinion towards eco-friendly products.
 61% of respondent‟s annual income is above 35000.
 84% of respondents consider the environmental aspects before
purchasing products.
 99% of respondents are heard about eco-friendly products.
 42% of respondents get information about eco-friendly products
through television.
 Health consciousness is the main factor that influences the
customers for purchase green products.
 Google is the influenced social media to purchase green products.
 Environment protection responsibility makes the customers to pay
more for eco-friendly products.
 Health consciousness makes them for purchase eco-friendly
products.
 55% of respondents are agreeing with that eco-friendly products
are long term beneficial investment.
 97% respondents agree that eco-friendly products reduce
environmental issues.
 100% of respondents agree that eco-friendly products provide
better product quality.
 Price is the main barrier for purchasing eco-friendly products.
 94% of respondents are aware about the government schemes.
 89% of respondents suggest eco-friendly products to others.

45
 5.2 SUGGGESTIONS

1. Increase environment education among people and educate them

about the need of using eco-friendly products.
2. Encourage people to join environment groups to know the
important of living an environment friendly life.
3. Government should encourage the green industry to manufacture
different types of eco-friendly products.
4. Green marketers must make sure that green products are being
delivered to the right market; higher priced green products are not
likely to sell to market, where majority of consumers belong to low
middle income group.
5. Eco-tourism or natural based tourism can be promoted, so that it
will be helpful to increase the popularity of eco-friendly products.

46
 5.3 CONCLUSION

From the outcomes of this study, it is very clear that awareness on green
products is needed among the consumers. Even if the consumers are
aware of the term “green product”, the terminologies used to signify these
products are may be vaguely understood by the consumers .There is,
therefore, a need for raising awareness on green products and their
attributes. Knowledge dissemination on green products can be one of the
tools for awareness raising .while the government is take more actions to
provide information‟s about the green products to customers.

The key terminologies used in the context of green products like

“biodegradable”, “recycled”, ”Organic” and “non-toxic” need to be
qualified and communicated to the consumers. While the government
should play a key role in standardizing these terminologies .the consumer
organizations need to ensure that this are well communicated to the
consumers so that they understood the significance and essence of these
terms and are able to make conscious purchase decision.

47
BIBLIOGRAPHY

48
 BIBLIOGRAPHY

BOOKS AND JOURNALS

 Babitasaini(2013) “green marketing and its impact on consumer

buying behavior‟.
 Magali Moral Franciskwakye (2012) “green marketing: consumers
attitude towards eco-friendly products and purchase intension in
the FMCG sector‟.

WEBSITES
 http;//www.greenhome.com

 www.ecoindia.com

 www.all-recyling factors.com/eco-friendly-products.html

49
APPENDIX

50
 QUESTIONNAIRE

Customers Awareness towards Eco-Friendly Products

1. Name:
2. Age:

3. Gender

Male: Female:

4. Annual family income:

Upto15000 15000-25000

25000-35000 above 35000

5. Do you consider the environmental aspects of the products before buying them?

Yes no

6. Have you heard about eco-friendly products?

Yes No

7. How you became aware of green products or eco-friendly products

Television: Newspapers:

Others: Magazine:

8. Which factor influence you more for purchasing eco-friendly products

Health consciousness:

Attitude towards environment

Influence of social media

Price of products:

Product features: Other:

51
9. Which social media influence you more for purchasing eco-friendly products?

Google: face book:

Whatsapp: twitter:

10. Do you think going green could be beneficial investment for a long time?

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

11. Do you think that use of eco-friendly products reduce the environmental issue?

Yes: No:

12. What are the barriers that you are facing while taking a decision to purchase eco-
friendly products?

Barriers Strongly agree neither disagree Strongly

agree disagree
Attitude
Price
Problem of
green
marketers
13. Are you aware about any government schemes, which motivate the use of eco-
friendly products?

Yes: no:

14. What is your attitude towards purchasing eco-friendly products?

Favorable:

Neutral:

52
 Unfavorable:

15. Are you planning to buy Eco-Friendly Products in future?

Yes: No:

16. Purchasing Eco-Friendly Products is a Idea?

Good: Bad:

17. Are you suggest any Eco-Friendly Products to any one?

Yes: No:

18. Are you aware about the Environmental effects plastic is causing in the world?

Yes: No:

19. According to you what are the benefits you receive using these green products?

20. Suggestions

53
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