Design Process
Design Process
1. User Research:
- Gather insights
- Understand the needs, preferences, and behavior (motivates, frustrates) of
targeted users.
Pain Points
Identify improvement opportunities
By:
a. User-Centric Questions:
Target audience - Understand their demographics, behaviors, and
preferences.
Project goals and objectives? - Ensure they support both business and
user goals.
Mode of Product use - mobile, desktop, etc.
Like/dislike about the existing product?
Any special user needs - limited connectivity, language, etc.
b. Design Preferences and Vision:
The pitch of the product – Core message
Any brand guidelines or existing design assets
Specific colors, fonts, or imagery of preference
Competitors’ designs do they like and what sets you apart?
Design elements you’d like to avoid
Messages or content should be prominent in the design
c. Business Context:
Project Motive
Scope, timeline?
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