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YOUNG PEOPLE
IN OUR DIGITAL
CULTURE
SOCIAL COMMUNICATION SECTOR
1
1. I would like to begin this letter with a question that involves all of us: how can we continue
to be communicators, faithful to Don Bosco and our charism, in a changing world? It is a
question put to me by provincials, young people, communication delegates and members of
the Salesian Family, concerned about how to live and pass on our charism today in the digital
world, without losing their soul.
2. If Don Bosco were here today, he would be a digital explorer. He would know how to get
right to the heart of the young. He would want to understand its meaning and its mech-
anisms, so he could follow up their wild teenage pursuits and also their potential. He would
invite us to follow him without any generational detachment, but with the kind of light that
only those who know how to walk close to the earth, with a gentle and accustomed step can
do, and who know how to deal with essential topics at life’s own pace.
3. We are all communicating within a virtual universe that conditions our relationships. Social
media in particular are a place where people interact, share experiences and cultivate rela-
tionships as never before.
This dimension can cause us to lose sensitivity to interpersonal relationships, neglect fraternal
communion in the community, or distance ourselves from the educational relationship with
young people. The digital world is a great opportunity to educate and evangelise, but it always
requires reflection and discernment, starting with the Gospel, to place fraternal relationship
and communion always at the centre.
Journeying into the future, in tune with the Church and the Congregation
4. In pursuance of the Salesian Congregation’s programme of animation and governance,
2
in this letter I present points for reflection and orientations regarding our Salesian presence
as educators and communicators in the context of major social and cultural changes. This
letter is the result, as I was saying, of a work that has involved Salesians and lay experts in
communication, educators, and young professionals from the various Regions of our Con-
gregation.
5. The aim is to tackle some of the main questions regarding the digital world, social media,
Internet, artificial intelligence, but all from a Salesian educational and pastoral perspective.
It is not our intention to develop an analysis of the digital context in today's world, nor is it
to describe the different concepts that concern the complex and ever-changing digital world.
Our intention is precisely one of adopting an approach inspired by our Salesian identity, and
that allows us to comprehend better and appreciate the digital world at a personal, communal
and pastoral level.
6. The Salesian Congregation, in its various areas of intervention, aims to always keep up
with the times. This is an attitude that over the years has led us to the continuous search for
a dialogue between faith and science, the Gospel and youth culture, the Preventive System
and the digital world. As educators of young people we have certainly found ways to respond
to the great transition of communication towards information technologies, the Internet and
social networks. Together with the laity and educators, we seek to approach reality by listen-
ing to the new generations, accompanying adolescents in their social worlds, finding new
languages and new methods to educate them to love, the meaning of life, and to responsibil-
ity, building their own personal life project, starting from the values of the Gospel and the
Preventive System.
7. The Church, after the Synod on Young People, asked us to deepen our knowledge of the
dynamics of the digital world: “The digital environment presents a challenge to the Church
on various levels; it is essential, therefore, to deepen knowledge of its dynamics and its range
of possibilities from the anthropological and ethical point of view. his requires not only en-
tering into it and promoting its communicative potential with a view to the Christian procla-
mation, but also giving a Gospel flavour to its culture and its dynamics. Some initiatives
along these lines are already under way and should be encouraged, deepened and shared.”1
1
FINAL DOCUMENT OF THE SYNOD OF BISHOPS ON YOUNG PEOPLE, The young, faith and vocatio-
nal discernment (27 October 2018), no.145.
3
Recently, the Vatican Dicastery for Communication2 published a text on the question of the
digital world, stating that we are living through a gigantic change today, but we still need to
address how we as individuals and as a Church community we can approach the digital world
as “loving neighbours” who are genuinely present and attentive to each other on our common
journey along the “digital highways”.
8. The digital reality belongs to our life. The Church and the Salesian Congregation are jour-
neying together in discernment, vision and guidance of our young people, especially from
an educational, critical and ethical approach to provide a concrete example.
We know that teenagers and young adults have an intense experience of digital matters. Their
world is a network of images, sounds and interactivity. They are natives of a reality where
real and virtual are one and where the imagination speaks a multidimensional language. For
them, the Internet and social networks are places of study, research, personal and professional
promotion, friendships and entertainment. There are also great challenges in this universe.
The digital reflects the complex economic, political and social scenario, where poverty, vio-
lence, war, indifference to others, individualism, injustice, joblessness and the climate crisis
pose a threat to the present and the future. Although young people are adept at navigating
the digital world, they still seek our friendship, our listening, our support as fellow travellers
and educators. We must learn, with young people, to walk alongside them.
9. We don’t find any difficulty in following this path, because it is part of our roots. Don
Bosco, in fact, created a real “communication ecosystem”. He created a true network. He
himself was a born communicator and insisted on taking care of this important dimension
of the Salesian charism, as stated in our Constitutions which establish that Social Communi-
cation is “a significant field of activity which constitutes one of the apostolic priorities of the Salesian
mission...” 3
10. Proof of this lies in the fact that Salesians around the world are active communicators
through media such as radio, publishing houses, the Salesian Bulletin, magazines, films, in-
ternet, and all the other initiatives of an educational and institutional kind. For us, to com-
municate is not just a technical and functional matter. It is an important dimension of
2
DICASTERY FOR COMMUNICATION, Towards a full presence.
Pastoral reflection on involvement with social media, Vatican City, 28 May 2023.
3
C. 43
4
Following the path taken by the Church and the Salesian Congregation, our intention is to
continue to develop criteria for analysis and produce critical considerations to strengthen
project proposals in the field of social communication. We will strive along this path, always
taking care to consider the different socio-cultural realities of the Provinces and Regions.
11. Today we are all communicators. For this reason, each of us has the task of exploring
the issue more deeply, not only in its functional and technical aspect. It is therefore necessary
to reflect on how, in a high-technology context, it is possible to continue to place the human
person at the centre, fostering fraternal communion. While recognising the importance of
the digital, the Church has shown its potential weaknesses, such as individualism, relativism,
indifference, mental health problems and political radicalism and violence. These dangers,
but also the many opportunities, require our experience and active presence so that no one
is left behind.
12. We Salesians walk in step with the times, as our Father Don Bosco asked us and, as edu-
cators of young people, we cannot be afraid of what is part of their social and cultural reality.
Currently, artificial intelligence, computer systems that simulate the behaviour of the human
brain are gaining more and more importance. This is an epochal change that requires our
discernment, in order to educate people to their critical and conscious use.
13. As the world becomes increasingly digital and virtual, we all have a responsibility to ex-
plore, with our educators, the guidelines for establishing a healthy relationship between
people and technology, with a particular focus on care for creation, dignity and rights, the
ethics of economics and politics. The objective is to safeguard our Common Home through
4
SOCIAL COMMUNICATION DEPARTMENT, Salesian Social Communication System. Guidelines for the
Salesian Congregation, Editrice S.D.B, Rome 2011, no. 28.
5
fraternity, as Pope Francis proposed in the Encyclical Laudato Si’ 5 and in his Global Compact
on Education.6
To face the present and the future, it is crucial to develop an interdisciplinary dialogue on
digital and artificial intelligence. An epistemology that involves philosophy, anthropology,
ethics, psychology and studies on the digital world and artificial intelligence.
We therefore respond to the call of digital and artificial intelligence by looking for inspiration
in Don Bosco. Our aim is to continue working together, to give our way of communicating
quality and operational professionalism, pastorally promoting social communication.
15. As educators of teenagers and young adults. we have the responsibility of helping them
to a critical understanding of the digital world. Cyberspace is evolving within the political
and economic system. Hence it is always necessary to connect the use of things digital with
a knowledge of the contexts of reference. For example, parts of Africa, Central and South
America and Asia are plagued by poverty and the digital divide. Many communities don't
5
Encyclical Laudato Sì of Pope Francis on caring for our common home, St Peter’s, 24 May, 2015.
6
Holy Father Francis’ message for the launch of the Educational Pact. Vatican, 12 September 2019.
6
have the power grid to power a computer or phone. In some countries, the State controls the
content that users publish on the web and their interactions on social media.
16. Despite this, we must not be afraid of the digital world, because it remains a great op-
portunity to educate and evangelise, but it always requires reflection and discernment. Start-
ing from the Gospel, it is important to put communion at the centre of any form of
communication, maintaining a Salesian eductive and pastoral perspective and an ethic that
ensures respect for the human person and the entire community. This is essential to ensure
that communication is always a means and never an end. The value of encounter will change
communication, consequently the quality of our lives, making us people open to the future,
to the “signs of the times”, in the conviction that faith is bringing the Gospel to young people
today, and for us Salesians, an authentic calling.
Inhabiting the digital world with evangelical wisdom and a sense of beauty
17. Living in the world today implies knowing and understanding it, in order to make right
choices. Starting from some points of reference which contain extensive and significant anal-
yses, we would like to verify how, in our daily lives, we see, understand, choose, judge and
act in today's world. We must evaluate whether our actions contain the “heart” of Jesus.
We all live in a time not only of great changes, but in a time that questions our way of being
Christians, religious and church members. This is why we need to continually test our ability
to read and interpret the world adequately and live consistently according to the proposal of
Jesus.
In order to have a healthy relationship with digital world we need to put young people at the
centre. Indeed, the Salesian’s approach cannot be reduced to the trivial and superficial sug-
gestion to download social apps on one’s smartphone or to become an active user of Insta-
gram or Twitch.
18. The model for accompanying young people digitally is Jesus on the road to Emmaus (cf.
Lk 24:13-35). A very Salesian, very youthful text!
We believe this is the way to “propose and not impose”, as Pope Francis recommends in his
message for World Communication Day.7 It is the educational approach to arrive at the “mi-
racle of encounter that makes us look at each other with compassion, welcoming each other's
fragility with respect.”
19. The invitation for us is to continue walking with young people in digital culture, moving
through their digital habitat and walking alongside them in their time: is it a difficult challenge
to enter it, to enter their way of thinking, perhaps they might not follow us, will we be clumsy
or inadequate? So fragile, so variable, our way is love, the fact of being beside them. This is
our place. Because by walking together, with the Salesian kindness and joy that we learnt
from Don Bosco, we will be able to create trust and bonds, and, in this way, dialogue. To
practise the great art of communication: listening in order to interpret. To walk with them
in the search for truth and in the experience of beauty.
This requires great responsibility, so that one can always communicate without dominating,
relate without controlling people, express oneself without the temptation of worldly power.
We are also faced with challenges such as individualism and relativism. Malaises that take
on the traits of self-referentiality, indifference, lack of respect for nature, and including various
forms of violence. Sometimes then, even unconsciously, digital communication prompts and
leads to situations of personal and group conflict, even to forms of radicalism. This can lead
to a digital identity crisis. A kind of Plato’s “cave myth” in a contemporary version. Instead
of seeing the shadows on the wall of a life happening elsewhere, the prisoner is forced not
only to observe himself, but also to see others showing themselves on social media. Some-
thing that can transform us profoundly.
21. In line with the Salesian charism, our role is to “equip” young people to face the “cave”
represented by current events. Obviously, it is not in any way desirable to make misfits out
of them, to try to drive them away from social media or to terrorise them. Rather, we must
help to train them in responsible freedom, providing them with the tools so that they are
aware of the opportunities, risks and opacity of the algorithms that manage the workings of
the Internet; free to live their emotions to the full outside social media; free from the unwritten
rules that can be overwhelming, if one does not know IT and the sociological strategies that
generate them.
It is true that young people are much better than us at creating a reel or airing a live broadcast.
But it is equally true that, at times, they have difficulty reading and interpreting all that lies
behind the digital world: the business dynamics that animate the social worlds and the rela-
tionships that populate them. And this is where we come into play with our Salesian culture.
We must inform, support and often even console them. We must try to be reliable and trusted
partners for them, who motivate them to share difficulties and frustrations. It is up to us to
bring them out of the drama of isolation, which leads them to think that no one is willing to
understand them and that everyone is there to judge them instead. We need to communicate
to them that a problem, if shared, is lighter, maybe even solvable and definitely addressable.
And that we are there for them. Here we are!
a vast movement of people guided by the same pastoral and apostolic energy. In our homes,
schools, social works, universities and parishes, we can count on extensive and very varied
media material which expresses our creativity and culture in all the Regions of the Salesian
Congregation.
23. Fr Egidio Viganò, writing to the Salesian Family, observed how communication is a cul-
tural phenomenon, which has young people at its centre: “Now we are well aware that our
Salesian mission is closely linked with cultural matters: the whole of our evangelizing activity
lives and develops within the ambit of culture.”8
24. Consistent with what Fr Egidio Viganò wrote, Fr Juan Vecchi9 F. Felt the urgency to in-
corporate communication into the Salesian mission. He emphasised the importance of de-
signing our educational project, in which communication plays a fundamental role in
formation, in the organisation of pastoral work, but also in project mentality.
25. Furthermore, Fr Pascual Chávez 10 encouraged Salesians to educate and evangelise “with
the courage of Don Bosco on the new frontiers of social communication.” Fr Chávez added
that it is not enough to use communication technologies, but that a “cultural conversion”
must be implemented, giving priority to the formation of Salesians and ensuring an organi-
sational and institutional response, so that the Salesian educator and pastor is a communi-
cator for young people, in a constantly changing world.
26. In the Rector Major’s Guidelines following GC 28,11 Fr Ángel Fernández Artime called
for a commitment “in offering resources and stimuli for a constant process of verification,
updating, inculturation of the Salesian mission in the digital habitat.”
Starting from the Salesian educative and pastoral perspective, the Tenth Successor of Don
8
VIGANÒ Egidio, The Challenge of the Media, in: Acts of the General Council 62 (1981) 302, pp. 3-30.
9
VECCHI Juan Edmundo, Communication in the Salesian mission. “They were astonished beyond measure!
He even makes the deaf hear and the dumb speak”, in: Acts of the General Council 81 (2000) 370, pp. 3-44.
10
CHÁVEZ VILLANUEVA Pascual, With the courage of Don Bosco on the new frontiers of social communication,
in: Acts of the General Council 86 (2005) 390, pp. 3-46.
GENERAL CHAPTER 28, The Rector Major’s Action Programme for the Salesian Congregation after GC28,
11
Guideline n. 3 – Living the “Salesian sacrament” of presence, in: Acts of the General Council 102 (2020) 433, pp. 25-29.
10
Bosco12 quotes Pope Francis who, in his message to General Chapter GC 28, spoke of the
“Valdocco option” and the Salesian charism at the service of the young. The Pope writes
that “the Salesian is a living reminder of a presence in which availability, listening, joy and
dedication are the essential features which give rise to processes.” Francis adds that “The
gratuitousness of presence saves the Congregation from any activist obsession and from any
kind of technical and functional reductionism.”
27. Historically, some General Chapters have reflected on the importance of communication
and how this activity is part of the DNA of the Salesians. For example, in GC 24,13 dealing
with the guidelines of Social Communication, the chapter members emphasised that evan-
gelising by educating and educating by evangelising summarises Salesian activity, including
in the area of communication. Spiritual sons of Don Bosco and St Francis de Sales, we feel
this activity to be in perfect harmony with the choices made by our founder and our patron.
It is therefore up to each member of our Family to be open to this new reality. For this reason,
it is necessary to invest in the formation of Salesians and lay people, to continue the dialogue
between the Gospel and youth culture.
Walking in a balanced way, looking ahead with confidence is a great gesture of trust and
courage, but it is also a revolutionary act of communication. And that was Don Bosco, the
first and among the greatest communicators of his time. When we talk about communication
in the Salesian Congregation, it is always important to remember where we come from.
Don Bosco is our first teacher and model. In his time he was intuitive and pragmatic, inno-
12
Ibid., The Rector Major’s Action Programme for the Salesian Congregation after GC28, op. cit., p. 24.
13
GENERAL CHAPTER 24. Salesians and lay people: communion and sharing in the spirit and mission
of Don Bosco. (1996), pp. 130-132.
LEMOYNE Giovanni Battista, Vita di San Giovanni Bosco, new edition ed. Angelo AMADEI, vol. 1, SEI,
14
vative and enterprising, visionary and unconventional. His idea was to create a real com-
munication ecosystem, starting from the production of texts, up to the creation of printing
and distribution centres. In his Circular on spreading good books, our Founder places communi-
cation at the foundation of Salesian values and, consequently, at the basis of formation and
catechesis, for the construction of the good Christian and the upright citizen.
Don Bosco began his life as a communicator as an adolescent. He developed his artistic skills,
through music and play. A young man in search of new languages, to create human relation-
ships and talk about God. As a writer, he dealt with a wide variety of topics: from the alma-
nac of agriculture to the metric system, from Church history to the Life of Dominic Savio.
Don Bosco was a complete communicator: he knew how to write scientific texts, tell stories,
evoke dreams, create theatrical texts, integrate music with theatre, form bands.
His vision of communication as a “single entity” that combines various experiences was bril-
liant. He did not “merely” build a church, but gave rise to a new Salesian work, created a
printing house and a means of communication such as the Salesian Bulletin. His strength
lay in his originality. A characteristic that was accompanied by the ability to create a network
of relationships, motivate people to collaborate in his projects, involve young people in pro-
fessional learning, create affective relationships, promote the active role of young people and
open them to a rich and joyful spiritual life.
29. Today, 135 years after his death, it is our turn to continue walking the tightrope he walked.
A rope that crosses the era of social and cultural transformation that we are experiencing.
We are called to be communicators with young people, and young people in the world of
the Internet, e-sports and artificial intelligence. We live immersed in the digital world, in a
network of friends, of young people, of people with whom we stay and work, but also of
stresses, distractions and threats. It is, at the same time, a privilege, an opportunity and a
great challenge. Communicating based on the Salesian charism, so as not to become invisible
in society
30. Communicating today means rereading the Salesian charism, putting on contemporary
spectacles and making a clear decision to follow a path of ongoing formation. The updating
of each of us and of the communities represents a commitment that expresses our spirituality
and our fidelity to the Salesian charism. The goal is to know the values of the world in which
we live from an evangelical perspective. We don't always like them and we don't always share
them. But we must know them, if we want to maintain an open dialogue with our young
12
people. Otherwise we risk isolating ourselves and becoming invisible in society. As the Frame
of Reference for Youth Ministry indicates, pastoral action starts from the “situation of young
people” and takes into account all the implications of their context.15 The communication
challenge is a fundamental part of the world of youth, culture and society.
In the light of Don Bosco’s Preventive System,we are called to be educators through communi-
cation. Our commitment must grow through our involvement in the Educative and Pastoral
Community (EPC). Our sharing Salesian spirituality and pedagogy with the laity allows us
to set out into the future while remaining faithful to the charism, without losing the energy
that distinguishes us.
31. In a world of great social, cultural and religious changes, it is very important to be open
to listening, dialogue and discernment. The goal is to establish a religious comparison with
the people in our area, maintaining the ability that enables us to bring the Gospel to a con-
stantly changing world. This means not only keeping up with the pace and rhythm of tech-
nology, but also communicating from the core of our Salesian charism and mission. This
entails an expansion of the vision of communication, which must always be at the service
of the charism, consistent with the Salesian mission of youth ministry and in synergy with
other Sectors, such as Formation, Missions, Economy. In this task, the EPC has a great re-
sponsibility to work together, harmoniously and with a planning mentality, in a process of
operational and organisational shared responsibility.
Living the sacrament of communicative presence means giving value to our choice, which is
to be Salesians for the young. Moreover, evangelising digitally does not only mean creating
a network of contacts or sharing information. Our task is to show that the authenticity and
novelty of our communication are the fruit of our fidelity to our religious consecration, our
witness of life and our capacity for dialogue; the result of the meeting of closeness, welcome
and trust, established in human and institutional relations.
How can we build fraternal communion in our communities and in our relationship with
young people? Today, there is sometimes a lack of communication that puts interpersonal
and community relations at the centre. Young people often feel immersed in a world of
worthless connections. Even in religious life there is the risk of a loss of the sense of the
other, of the ability to live moments of gratuitousness, sharing and celebration.
In the document Fraternal Life in Community 17 of the Congregation for Institutes of Con-
secrated Life and Societies of Apostolic Life, we read an important text dedicated to com-
munication: “In the renewal of recent years, communication has been recognised as one of
the human factors acquiring increased importance for the life of a religious community. The
LIFE Fraternal life in community. “Congregavit nos in unum Christi amor”, Rome, 2 February 1994.
14
34. St Paul, one of the greatest communicators in history, in the Epistle to the Ephesians
brings out a way of communicating according to the truth in charity (Eph 4:15). This means
desiring each other’s growth, allowing everyone the freedom to be themselves, accepting their
gifts and defeats, but always believing and acting with sincerity and honesty. Of course, fidelity
in charity requires strong and clear convictions, including the duty to intervene between brothers
and sisters on a personal and community level at the right time and for the common good,
without attempting to placate the other or convince him or her of one's own point of view.
What is the gift of gifts? In Christian communication, the greatest gift is not made of things,
but of ourselves. Then even the most humble and simple person has something to give and
communicate. It is our young people, on the path with us, who teach us and at the same time
learn that communication is a “thing of the heart”.
Mary is the communicator of God’s grace, from her unconditional and loving “yes” addressed
to the One who chose her as his chosen one (Lk 1:38). Mary announces to Elizabeth that she
has been chosen to be the mother of Jesus, the Saviour (Lk 1:39 -44). The interpersonal rela-
tionship between them is an encounter between two women deeply involved in God’s love.
18
Ibid, n. 29.
15
In the Upper Room we see her silently present among the disciples of Jesus. In the Acts of
the Apostles (1:14), Luke mentions the humble presence of Mary when they receive the Holy
Spirit. She is a woman of communion, of integration in the community; she fits among the
disciples as a Woman and as the Mother of Jesus. She interacts, listens, prays, accompanies,
participates in the community that is being born. While still the Mother of God, she does
not place herself above the disciples. She communicates with her friendly and humble pres-
ence, with her deep sense of community.
At the foot of the cross (Jn 19:25-27), she is the communicator of faith in God’s plan for
each of us. Faithful to the love that is given beyond all human logic, she teaches us to com-
municate God's redemption in human history and to share the hope that will never pass
away, because it has its source in the risen Christ.
Mary is the communicator who knows how to walk with young people! Let us be inspired
by the great trust and devotion that our Father Don Bosco had for the Virgin Mary Help of
Christians, and let us entrust to her our mission as Salesian communicators wherever we are.
In a changing world, May Mary be the star that guides us and always enlightens us.