1. Linear Communication Model 1.

Linear Communication Model

• Communication is considered as one-way process. • Communication is considered as one-way process.
• The message signal is encoded and transmitted through channel in • The message signal is encoded and transmitted through channel in
presence of noise presence of noise
• The sender is more prominent in linear model of communication • The sender is more prominent in linear model of communication
• It is applied in mass communication like television, radio, etc. • It is applied in mass communication like television, radio, etc.
1.1Lasswell’s Model 1.1Lasswell’s Model
1.2Aristotle’s Model 1.2Aristotle’s Model
1.3Berlo’s SMCR Model 1.3Berlo’s SMCR Model
2. Transactional Model 2. Transactional Model
• Is the exchange of messages between sender and receiver where each • Is the exchange of messages between sender and receiver where each
take turns to send or receive messages. take turns to send or receive messages.
• Both sender and receiver are known as communicators. • Both sender and receiver are known as communicators.
-Non-verbal gesture is a part of feedback -Non-verbal gesture is a part of feedback
• It is mostly used for interpersonal communication and is also called • It is mostly used for interpersonal communication and is also called
circular model of communication. circular model of communication.

3. Interactive Model 3. Interactive Model

Also known as “convergence model” Also known as “convergence model”
• Deals with exchange of ideas and messages taking place both ways • Deals with exchange of ideas and messages taking place both ways
from sender to receiver and vice-versa. from sender to receiver and vice-versa.
• Used for new media like internet • Used for new media like internet
• There is feedback, but delayed • There is feedback, but delayed
• Schramm’s Model of Communication • Schramm’s Model of Communication
Activity 3: True of False Activity 3: True of False
Directions: Write TRUE if the statement tells a fact about the models of Directions: Write TRUE if the statement tells a fact about the models of
communication and FALSE if not. Write your answer in the space provided. communication and FALSE if not. Write your answer in the space provided.
________1. According to the Transactional Model, people are both sender and ________1. According to the Transactional Model, people are both sender and
receiver at the same time. receiver at the same time.
________2. The best model to explain the complexities of face-to-face ________2. The best model to explain the complexities of face-to-face
communication is the Interactive Model. communication is the Interactive Model.
________3. The content of the message is called the noise. ________3. The content of the message is called the noise.
________4. To convert a message into groups of words, symbols, gestures, or sounds ________4. To convert a message into groups of words, symbols, gestures, or sounds
that present ideas or concepts is called encoding. that present ideas or concepts is called encoding.
________5. Any communication that conveys a message consisting of words is ________5. Any communication that conveys a message consisting of words is
called nonverbal communication. called nonverbal communication.
________6. Decoding is the process by which the receiver interprets the symbols ________6. Decoding is the process by which the receiver interprets the symbols
used by the source of the message by converting them into concepts and ideas. used by the source of the message by converting them into concepts and ideas.
________7. Noise is the interference within the communication process. ________7. Noise is the interference within the communication process.
________8. Context is any medium within the communication process. ________8. Context is any medium within the communication process.
________9. Shannon & Weaver Model is an example of a Linear Communication ________9. Shannon & Weaver Model is an example of a Linear Communication
Model. Model.
________10. An interpreter is the one who analyzes or perceives the message. ________10. An interpreter is the one who analyzes or perceives the message.

1.Linear Communication Model 1.Linear Communication Model

• Communication is considered as one-way process. • Communication is considered as one-way process.
• The message signal is encoded and transmitted through channel in • The message signal is encoded and transmitted through channel in
presence of noise presence of noise
• The sender is more prominent in linear model of communication • The sender is more prominent in linear model of communication
• It is applied in mass communication like television, radio, etc. • It is applied in mass communication like television, radio, etc.
1.1Lasswell’s Model- 1.1Lasswell’s Model-
1.2Aristotle’s Model 1.2Aristotle’s Model
1.3Berlo’s SMCR Model 1.3Berlo’s SMCR Model
2. Transactional Model 2. Transactional Model
• Is the exchange of messages between sender and receiver where each • Is the exchange of messages between sender and receiver where each
take turns to send or receive messages. take turns to send or receive messages.
• Both sender and receiver are known as communicators. • Both sender and receiver are known as communicators.
-Non-verbal gesture is a part of feedback -Non-verbal gesture is a part of feedback
• It is mostly used for interpersonal communication and is also called • It is mostly used for interpersonal communication and is also called
circular model of communication. circular model of communication.

3. Interactive Model 3. Interactive Model

Also known as “convergence model” Also known as “convergence model”
• Deals with exchange of ideas and messages taking place both ways • Deals with exchange of ideas and messages taking place both ways
from sender to receiver and vice-versa. from sender to receiver and vice-versa.
• Used for new media like internet • Used for new media like internet
• There is feedback, but delayed • There is feedback, but delayed
• Schramm’s Model of Communication • Schramm’s Model of Communication
Activity 3: True of False Activity 3: True of False
Directions: Write TRUE if the statement tells a fact about the models of Directions: Write TRUE if the statement tells a fact about the models of
communication and FALSE if not. Write your answer in the space provided. communication and FALSE if not. Write your answer in the space provided.
________1. According to the Transactional Model, people are both sender and ________1. According to the Transactional Model, people are both sender and
receiver at the same time. receiver at the same time.
________2. The best model to explain the complexities of face-to-face ________2. The best model to explain the complexities of face-to-face
communication is the Interactive Model. communication is the Interactive Model.
________3. The content of the message is called the noise. ________3. The content of the message is called the noise.
________4. To convert a message into groups of words, symbols, gestures, or sounds ________4. To convert a message into groups of words, symbols, gestures, or sounds
that present ideas or concepts is called encoding. that present ideas or concepts is called encoding.
________5. Any communication that conveys a message consisting of words is ________5. Any communication that conveys a message consisting of words is
called nonverbal communication. called nonverbal communication.
________6. Decoding is the process by which the receiver interprets the symbols ________6. Decoding is the process by which the receiver interprets the symbols
used by the source of the message by converting them into concepts and ideas. used by the source of the message by converting them into concepts and ideas.
________7. Noise is the interference within the communication process. ________7. Noise is the interference within the communication process.
________8. Context is any medium within the communication process. ________8. Context is any medium within the communication process.
________9. Shannon & Weaver Model is an example of a Linear Communication ________9. Shannon & Weaver Model is an example of a Linear Communication
Model. Model.
________10. An interpreter is the one who analyzes or perceives the message. ________10. An interpreter is the one who analyzes or perceives the message.