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SM Fall 23

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39 views2 pages

SM Fall 23

Uploaded by

tahaahmedkhi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Institute of Business Management

College of Business Management / Strategic Management, FALL 2023

Term Researched Live Case Study Project (40% of course marks)

The objective of this assignment is to require students to work in their groups to use and review the appropriate
literature on firm level competitiveness (your LMS course portal is a sufficient resource for this purpose).
Then research and investigate with one familiar business unit, the application of strategic management
processes in an organization of your choice. Students are encouraged to work on their own or family business
wherever possible. Students are required to follow the model of case research as follows:
1. Industry Structure and Macro-environmental analysis
1.1. Write a narrative / essay describing the industry structure. Use the industry structure templates to
write your narrative including all or as many or more of the subcomponents of it.
1.1.1. Fill in the Templates and attach as annexure.
1.1.2. Diagram each significant determinant of industry structure on a 1 to 10 scale.
1.1.3. List a table of opportunities and threats and reference them with 1.1 above.
1.2. Write a narrative / essay describing the macroenvironment (PEST) and how each component and sub-
component of the macroenvironment is impacting on your industry structure. Diagram this impact on
1.1.2 above.
1.2.1. Further enlarge your table of opportunities and threats which you made in 1.1.3 above and
reference with 1.2 above.
1.3. Construct an External Factor Evaluation Matrix (EFE) using the Strategic Planning Excel software
provided on your LMS and cut/paste into your report at this point.
1.4. Identify the priority issues and your tentative strategies to address these issues.

Take feedback from me on a hard copy of your first draft.

2. Industry Critical Success Factors and Competitor Analysis


2.1. Identify two Competitors (the largest and the fastest growing). Write a narrative / essay around the
industry’s critical success factors (CSFs) integrating this narrative with your company’s performance
and the performance of the two competitors on these CSFs.
2.2. Construct the Competitive Profile Matrix (CPM) using the Strategic Planning Excel software
provided on your LMS and cut/paste into your report at this point.
2.2.1. Identify two competitor specific factors for each competitor and your tentative strategies to
address these issues. Evaluate the particular internal competencies the company needs to develop
or strengthen, to address the identified key success factors.

Take feedback from me on a hard copy of your first draft PLUS the updated draft of 1.

3. Resources and Capabilities: The Internal Company Audit


3.1. Research and write a narrative / essay on the internal capabilities and competencies of the company:
The processes involved:
3.1.1 inside each block of its value chain
3.1.2 its core competencies if any and
3.1.3 the trend of key financial ratios.
3.2 Construct an Internal Factor Evaluation (IFE) table of strengths and weaknesses derived from 3.1
above.
3.2.1 Identify 3 to 4 priority issues and tentative strategies that address those issues.

Take feedback from me on a hard copy of your first draft PLUS the updated drafts of 1 and 2.

IoBM Strategic Management Page 1 of 2


4 Positioning your Company vs Competitors on the Generic Strategy Map
4.1 Write a narrative of how your competitor companies are positioned along the two axes of the
generic strategy map. Base your arguments on your findings of parts 1, 2 and 3 of this report above.

Report to the board what generic strategy would be the best fit for the company to gain a
competitive advantage and why? Evaluate the strategy in terms of your understanding of the pros
and cons of the 4 options.

Take feedback from me on a hard copy.

5 Strategic analysis and Choice


5.1 Write a narrative/essay on the process of generating and selecting strategies. APPLY the Strategy
formulation Analytical Framework – the three stages;
5.1.1 The input stage EFE/CPM/IFE
5.1.2 Matching stage SWOT/SPACE/IE/GSM
5.1.3 Decision Stage QSPM
Each with a pre and post critical narrative

Take feedback from me on a hard copy.

6 Your strategy implementation framework


6.1 Explode the final strategy into an action/implementation plan using the strategy map and the
Balanced Business Scorecard with Goals, Objectives, Measurements, Timelines and actions.

Take feedback from me on a hard copy.

7 BONUS MODULE
7.1 Identify the industry and company strategy canvas and apply some (value) innovation with a
reconstructionist approach to strategy for this company? How? Describe and evaluate it.

Take feedback from me on a hard copy.


______________________________________________________________________________________

20-minute group presentations will be made on Wednesday 20th December and Wednesday 27th December.
No extension of this deadline will be possible as any extension here results in a series of rolling delays of
other academic deadlines.

Main credit will be given for the reliability and validity of the analysis undertaken and the content of
the written report. This will be awarded on the following basis:
• Inclusion of all the 6 (or 7) modules described above
• Overall neat professional and scholarly appearance
• Bibliography, use of the Harvard system in references and bibliography.

In selecting a company student may select a company they work for, or another company they have access to.

Students should consult/inform me once every week (starting immediately) during the preparation of the
report. You have 12 weeks to work on this live case study project. The Case study should be neatly and
professionally presented. If your report is of an acceptable standard, it can and will be published under your
names.

Length: How long is a piece of string? Remember, it is the quality of the written discourse and the analysis
that will be graded.

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