Week 04
Week 04
Topic 4
Developing a research proposal
Survey Research
QUESTION 01
Does the study test a model or is it descriptive research?
How were the respondents selected? What do you think the population of interest is?
They were selected the respondents how was interest to listen the new music after purchase it
and consider the Ease of use, usefulness, and enjoyment. They select a
population of people how have a huge interest in live streaming and new music.
They facilitate the people to create their own playlist and share with each other.
the salient feature of the Internet is the massive amount of user-generated data by social
media. User-generated content has been defined in several ways. This includes all types of
materials such as photographs from mobile phones, tweets, commentaries, reviews and
ratings, amateur videos, music, and mashups of all kinds. It can include the generation of
meta-data in the form of tagging.
QUESTION 02
Say you send out 942 questionnaires and get 205 back – i.e. a 21.7% response rate.
What are the implications for your research?
It’s not acceptable in questionnaires type search. Because the result of research is at least
50%. Then the questionnaires research is considerable.
What are the advantages of Internet surveys? What are the disadvantages?
First one is very wide range of audience, cost effective, and one major thing is to Ease the
collection of data.
Disadvantages are also given below. Limited sample, Low response rate, lake of control and
limited question type for taking survey.