Types of Association Rules in Data Mining
Types of Association Rules in Data Mining
Association rule learning is a machine learning technique used for discovering interesting
relationships between variables in large databases. It is designed to detect strong rules in the
database based on some interesting metrics. For any given multi-item transaction, association
rules aim to obtain rules that determine how or why certain items are linked. Association
rules are created for finding information about general if-then patterns using specific criteria
with support and trust to define what the key relationships are. They help to show the
frequency of an item in specific data since confidence is defined by the number of times an
if-then statement is found to be true.
Uses of Association Rules - Some of the uses of association rules in different fields are given
below:
Medical Diagnosis: Association rules in medical diagnosis can be used to help doctors
cure patients. As all of us know that diagnosis is not an easy thing, and there are many
errors that can lead to unreliable end results. Using the multi-relational association rule,
we can determine the probability of disease occurrence associated with various factors
and symptoms.
Market Basket Analysis: It is one of the most popular examples and uses of association
rule mining. Big retailers typically use this technique to determine the association
between items.