Tribhuwan University

Saraswati Multiple Campus

Lekhnath Marg, Thamel

A Report on
Use of E-commerce
at JeeVee Nepal

Submitted By: Submitted To:

Dipti Karna (6263/20) Mr. Shayak Raj Giri
Karma Chhamu Sherpa(6267/20)
Lakita Maharjan(6271/20)
Manisha Bohara (6273/20)
Niharika Shrestha (6276/20)
August,2024
ACKNOWLEDGEMENT
This report is the outcome of efforts and cooperation of our group members and we are truly
grateful that we managed to complete this project within given period of time. We have taken
considerable help from well-known websites, books, resource persons etc. We owe great
intellectual debt to all of them for using their materials liberally. Our sincere thanks goes to the
teachers, friends, and well-wishers who helped directly and indirectly from different angles for
completion of this report.

A special gratitude I give to my teacher Mr.Shayak Giri, whose contribution in stimulating

suggestions and encouragement, helped me to coordinate in writing this report.His valuable advice,
direction and teaching helped me to going forward with the project and finish it. It is impossible
to do the project without my course instructor.

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ABSTRACT
Nowadays the life of the people is different. People feel uncomfortable and time consuming for
going to crowded market. So, E-Shopping is a boom as it saves lot of time. Online shopping
is a process whereby consumers directly buy goods, services etc. from a seller without an
intermediary service over the internet. Shoppers can visit web stores from the comfort of their
house and shop as by sitting in front of the computer. Online stores are usually available 24
hours a day and many consumers have internet access both at work and at home. One of the most
enticing factors about online shopping, particularly during holiday season is, it alleviates the need
to wait in long lines or search from a store for a particular item. Variety of goods are available in
online. So the researcher want to know the preference of the consumers. So fifty respondents were
met and data were collected regarding their preference towards shopping online.

Keywords: E-Business, WEB Platform, Payment, B2B

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Contents
ACKNOWLEDGEMENT .................................................................................................................................... i
ABSTRACT...................................................................................................................................................... ii
List of figures ................................................................................................................................................ v
List of table .................................................................................................................................................. vi
List of abbreviations ................................................................................................................................... vii
CHAPTER1 ..................................................................................................................................................... 1
INTRODUCTION ............................................................................................................................................ 1
1.1Introduction to Organization .............................................................................................................. 1
1.2Services ................................................................................................................................................ 2
1.3Mission ................................................................................................................................................ 2
1.4Vision ................................................................................................................................................... 3
1.5Goals .................................................................................................................................................... 3
1.6Organizational Structure of JeeVee .................................................................................................... 4
1.7Contact details..................................................................................................................................... 5
CHAPTER2 ..................................................................................................................................................... 5
ANALYSIS OF ORGANIZATIONS OBJECTIVES ................................................................................................ 5
2.1 Ecommerce Business Model .............................................................................................................. 5
2.2Infrastructure Used By Organization .................................................................................................. 7
2.3Electronic Data Interchange Techniques used by Organization ........................................................ 7
2.4Security used By Organization ............................................................................................................ 9
2.5Electronic Payment System .............................................................................................................. 10
2.6Online Marketing .............................................................................................................................. 11
2.7SLEPT Analysis ................................................................................................................................... 12
Social Factors .................................................................................................................................... 12
Legal Factors ..................................................................................................................................... 13
Economic Factors .............................................................................................................................. 14
Political Factors ................................................................................................................................. 14

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 Technical Factors .............................................................................................................................. 15
Chapter 3 .................................................................................................................................................... 16
Conclusion and Recommendations ............................................................................................................ 16
3.1Conclusion ......................................................................................................................................... 16
3.2Recommentations ............................................................................................................................. 16
REFERENCES ................................................................................................................................................ 17

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List of figures
Figure 1: Organizational structure of Jeevee Nepal………………………………………..4
Figure 2: B2C E-Commerce Business Model……………………………………………...6

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List of table
Table 1: Contact Details Of JeeVee Nepal………………………………………………………………………..5
Table 2: Infrastructure Used By JeeVee Nepal………………………………………………………………..6

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List of abbreviations
B2C – Business to Consumer
CRM-Customer Relationship Management
EDI – Electronic Data Interchange
HR – Human Resource
IME – International Money Exchange
IT – Information Technology
SSL – Secured Socket layer
SWOT -Strength, Weakness, Opportunity, & Threats
WWW – World Wide Web

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 CHAPTER1
INTRODUCTION
E-Commerce is digitally enabled commercial transactions between and among organizations and
individuals. Digitally enabled means, for the most part, transactions that occur over the Internet
and World Wide Web (WWW). E-Commerce is a modern business methodology that addresses
the needs of organizations, merchants, and consumers to cut or reduce costs while improving the
quality of goods and services and increasing the speed of service delivery. Electronic commerce
can take several forms depending on the degree of digitization (the transformation from physical
to digital) involved. The degree or digitization can relate to:

• The product/service sold

• The process
• The delivery agent (for intermediary).

1.1Introduction to Organization
Jeevee is Nepal’s fastest growing e-commerce with a niche in babycare, beauty and skincare. We
seek to make the e-commerce industry of Nepal affordable, accessible and trustworthy with
innovative technology, nationwide deliveries, standardized shipping rates and quality check on all
products. Initially established in 2019 with the aim of digitizing the healthcare sector, Jeevee
moved towards setting up as an online hub not just for health but baby and beauty products as
well.
Undeniably, bringing affordable, quality healthcare to the masses with just one tap is what
primarily Jeevee aims at.Alongside, Jeevee slowly stretched its wings to an online marketplace
platform and aimed to personify itself as Nepal’s largest e-commerce in health, Baby, and
beauty categories.

Jeevee has created a space for young, bright, like-minded individuals to work in synergy and we
will continue to do so. At Jeevee, you can expect a hands-on approach; an environment where you
will be exposed to every form of learning possible. We embrace unchartered terrains together to
give our customers the service they seek. Visit www.jeevee.com to learn more.

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1.2Services
Jeeveenepal.com is Nepal’s No.1 Health, Baby and Beauty Store which is initially established in
2019. Its aim is to provide products and service through both online method and offline method.
And today many online businesses have established for providing different services. So, in order
to differentiate itself from other online business and to grab the opportunity they provide many
services like:

• Captative and vibrant graphics

• Home page deals and offers
• Brand fest and giveaway
• Wide range of brands and products
• Order tracking
• Card or cash in delivery
• Easy return policy
• High level of responsiveness and reliability

There are the offers which are provided by the Jeeveenepal.com to its customers to increase the
good relationship with them and also to influence the customers to make more purchase through
Jeeveenepal.com by providing incentives and discounts on purchase.

1.3Mission
The mission of the Jeevee is to make healthcare more accessible, convenient, and affordable for
people. By integrating various healthcare services into a single digital platform, Jeevee aims to
empower users to take control of their health by providing easy access to medical consultations,
health information, and other essential services. The app is committed to improving the overall
health and well being of its users through technology.

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1.4Vision
A mission statement defines the organization’s business, its objectives, and how it will reach these
objectives. A vision statement details where the organization aspires to go.

Jeevee seek to make the e-commerce industry of Nepal affordable, accessible and trustworthy with
innovative technology, nationwide deliveries, standardized shipping rates and quality check on all
products.They aim to provide the best of the products and brands at the most reasonable prices
with the unforgettable online shopping experience, and prompt customer service. And to bring
change in standards of society with the flexibility of online shopping.

1.5Goals
Jeevee slowly stretched its wings to an online marketplace platform and aimed to personify itself
as Nepal’s largest e-commerce in health, Baby, and beauty categories.

• To spearhead the way to a more diverse digital marketplace.

• To bring affordable, quality healthcare to the masses with just one tap.

• Becoming flexible to achieve our goal towards fulfilling the requirements of every
customer availing our services.

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 1.6Organizational Structure of JeeVee

BOD

Costumer service Logistics Finances Marketing

Operation Shipping HR
IT

Merchandising

Figure 1: Organizational structure of Jeevee Nepal

• Structure of an organization is the task allocation design built inside the organization.
Jeevee Nepal has a distributed structure with different hierarchy level and departments that
is to say HR, Customer Service, Logistics, Shipping, Finance, IT, Operations, Marketing
and Merchandising. From the top of the hierarchy and the authority is passed down to the
department heads and their subordinates.

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1.7Contact details
Table1: Contact details of Jeevee Nepal

Name Information
Business Name Jeevee Nepal
Contact 01-5970680,980116596
Website https://www.jeevee.com
Instagram ID Jeeveelicious
E-mail Address [email protected]

CHAPTER2
ANALYSIS OF ORGANIZATIONS OBJECTIVES
2.1 Ecommerce Business Model
Business model is required by each and every business doesn’t matter whether it is online or offline
business. It is a set of activities which are created to capture the market. The aim of
having business model is not only for buying and selling of the product but also how to
provide services to its customers. E-commerce business model is used for doing business using
electronic medium and internet.

Jeevee uses B2C model

B2C
The B2C model involves transactions between business organizations and consumers. It applies to
any business organization that sells its products or services to consumers over the Internet. These
sites display product information in an online catalog and store it in a database. The B2C model

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also includes services online banking, travel services, and health information and many more as
shown in figure below:

Figure 2: B2C E-Commerce Business Model

The improvements and efficiency in operation caused by implementing B2C business model by
jeevee.com or we can say the reasons for implementing B2C e-commerce business are the
advantage of reaching more customers, merchandising optimization, increased sales, better data
analytics, reduced overhead costs, Creation of detailed customer profiles etc.

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2.2Infrastructure Used By Organization

Table 1: Infrastructure Used by jeevee

Ecommerce infrastructure refers to all the facilities and tools needed to run your ecommerce
business. This can include the hardware, software, network, and services that support your
operations from start to finish. This kind of software includes project management platforms, team
collaboration tools, and a free CRM. Jeevee Nepal use above infrastructures in order to

ascertain their presence over the internet and conduct their e-commerce activities.

2.3Electronic Data Interchange Techniques used by Organization

Electronic Data Interchange is the computer-to-computer exchange of business data and
documents between companies using standard formats recognized both nationally and
internationally. The information used in EDI is organized according to a specified format set by

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both companies participating in the data exchange. The various EDI techniques used by JeeVee
Nepal are as follows:

Order Processing:Jeevee receives a large number of orders from customers. . Using EDI, these
orders can be automatically integrated into the company's order processing system. This
reduces manual data entry, minimizes errors, and speeds up the fulfillment process.

• Inventory Management: Jeevee uses EDI to share real-time inventory levels with suppliers and
partners. This helps in maintaining optimal stock levels, preventing stockouts, and ensuring timely
replenishments.

• Shipping and Logistics: EDI facilitates Jeevee to share shipping and tracking information with
customers. This provides transparency in the shipping process and allows customers to track their
orders in real-time.

• Invoicing and Payments: Electronic invoices to customers via EDI, reducing the time it takes to
process payments and improving cash flow after the order placing is completed.

• Catalog Updates: EDI enables Jeevee to update product catalogs, including prices and
availability, in real time. This ensures that customers always see accurate and up-to-date
information. Jeevee provides nine categories of products that are updated with every change that
occurs.

• Returns and Exchanges: Using EDI, Jeevee can streamline the returns and exchanges process
by automating the communication between the customer, the e-commerce platform, and the
warehouse.

• Supply Chain Management: EDI facilitates seamless communication between suppliers,

manufacturers, distributors, and retailers, enabling efficient order processing, inventory
management, and demand forecasting. Purchase orders, invoices, shipping notices, and other
supply chain documents can be exchanged electronically, reducing processing times and errors.

By utilizing EDI, Jeevee can streamline its operations, enhance customer experiences, and
establish more efficient and accurate communication with partners, suppliers, and customers. It
plays a pivotal role in modernizing and optimizing the complex web of interactions that
characterize the e-commerce landscape.

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2.4Security used By Organization
In jeevee.com all the data and information provided by the customers are secure and taken in
confidentiality in their business software. From creating jeevee.com account to making purchase
all that information provided are taken in full security. The level of security is high so that
the information of the customer passes through different methods like:

• Firewalls
• Antivirus software
• PKI services
• Managed Detection and Response Service ( MDR )
• Penetration testing

Security tools can be explained as:

• Log in account: To use any features of the website and mobile application, one must setus
an account with Jeevee and provide certain information such as name, gender, blood group,
NMC no, email address, account password, phone numbers, billing address etc.
• Password scheme: Log in account with password is necessary to access the website or
mobile application.
• Biometrics (fingerprint scanning): Jeevee also provides fingerprint scanning facilities
to access one’s account easily.
• Secure Socket Layer (SSL): Jeevee encrypts the information by using 256-bit SSL
encryption technology before being sent over the internet.
• Firewalls: Jeevee uses different combination of firewalls to prevent unauthorized access
to or from a private network. Firewalls such as packet filters, application
gateways, circuit level gateways and stateful inspection firewall are used.
• Anti-virus applications: Anti-virus software such as Avast anti-virus, Avira anti-
virus,Nortan anti-virus, Kaspersky etc. are installed on an individual computing
device,gateway server or dedicated network appliance to prevent, detect and remediate
malware infections on computing devices and IT systems.

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 • Digital certificates: Digital certificate is basically the electronic counterparts to driver
licenses, passports and membership cards which is provided to verified entity
by certificate authority (CA). Jeevee is authentic electronic retail store since it has digital
certificate to validate it.
• Managed Detection and Response service (MDR): MDR is an advanced security
services that provides threat hunting, threat intelligence, security monitoring, incident
analysis and incident response.

2.5Electronic Payment System

An electronic payment system (EPS) is a digital financial platform that enables individuals,
businesses, and organizations to conduct financial transactions electronically, without the needfor
physical cash or checks. EPSs have become an integral part of modern commerce, providing
convenience, security, and efficiency in various payment processes. There are several types of
electronic payment systems, each catering to different needs and preferences.

Electronic Payment Systems Used in Jeevee

Jeevee has various electronic payment systems available. After the items are selected and added
to the cart following payment options are available during checkout on the Jeevee website.

• Cash on delivery
• Scan and pay with eSewa
• Pay with debit/credit card
• Scan and pay with cell pay
• Scan and pay with Fonepay
• Scan and pay with IME pay

• Cash on delivery(COD): Jeevee provides a cash-on-delivery service option where

bothbuyers and sellers have to be face to face. This system is available for overall Nepal.
Inthis option, payment is made after the customer gets the product or services.

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 • Scan and pay with eSewa: Esewa is a digital wallet based in Nepal providing
instantonline payment solutions to various merchants, transfer funds, and many
more.Jeevee.com uses the system for its customers for easy online payments n the
purchase ofproducts and services.
• Pay with debit/credit card: Jeevee also accepts payment through debit/credit card
forease and convenience payment as it frees the customer to carry cash and cheque.
Thispayment is essential for Jeevee to remain competitive in the market.
• Scan and pay with cell pay:Cell pay is a mobile payment system, which includes a
dualfeature of a digital wallet and bank link facility easing customer needs.
• Scan and pay with Fonepay: Jeevee uses the Fonepay online payment system to
makesafe and seamless payments with redeeming excluding offers. Customers
can add multiple bank accounts to their Fonepay accounts and manage all of their bank
accountson the app.
• Scan and pay with IME pay: Jeevee uses IME pay wallet with a hassle-free way
toreceive money at your fingertips. It has helped foster greater relationships
betweenbusinesses and consumer

2.6Online Marketing
Online marketing, also known as digital marketing or internet marketing, refers to the strategiesand
tactics used to promote products, services, brands, or organizations using digital channelsand
technologies. Online marketing leverages the vast reach of the internet to connect with
targetaudiences, engage potential customers, and drive desired actions. It encompasses a wide
range oftechniques, platforms, and methods.

Online Marketing by Jeevee

• Search Engine Optimization (SEO): SEO is a digital marketing strategy focused

onoptimizing a website's content, structure, and technical elements to improve its visibility
in search engine results pages (SERPs). The goal is to increase organic (unpaid) traffic to
the Jeevee website by ranking higher for relevant keywords.
• Content Marketing: Content marketing focuses on creating valuable, informative, and
engaging content to attract and retain your target audience. Content can include blogposts,

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 articles, videos, infographics, eBooks, and more relating to the information of
products offered by Jeevee.
• Social Media Marketing: Jeevee utilizes social media platforms like
Facebook,Instagram, Twitter, LinkedIn, and others to engage with your audience, share
content, and promote your brand. Paid social media advertising is also adopted for precise
targeting.
• Influencer Marketing: Collaborating with influencers or individuals with a significant
online following to promote your brand or products to their audience.
Influencer marketing is one of the most popular marketing methods. It helps to get reach
the target customers and gain reach.
• Video Marketing: Using video content to engage your audience, explain
products, testimonials, and tell stories. With a variety of product categories for various
customers of different age groups, Jeevee has adopted video marketing to explain which
product is suitable for the audience with their benefits.

2.7SLEPT Analysis
SLEPT analysis is a framework to assess an organization external environmental influence on it.
It considers five factors affecting the micro-environment – Social, Legal, economic, Political, and
Technological. It gives an understanding of the broad and long term trends and makes the firm in
a better position for strategic decision making.

Social Factors

Social factors include the consumer perception in determining usage of the internet for the different
activities. It is crucial for e-business to get a grasp on consumer attitude, shopping habits, and
demographic changes. The effect of social factors imposed within an organization can be analyzed
through following SWOT information;

1. Strength:
• Influencers can share their experiences with the platform, attracting their followers to
use the service.
• Positive review build trust, while negative ones can highlight potential issues, allowing
users to make informed decisions.
2. Weaknesses:

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 • Striking a balance between social sharing features and respecting user privacy is
essential.
• Negative reviews and feedback on social media can quickly spread and harm the
platform’s reputation.
3. Opportunities:
• Positive experiences shared on social media can act as powerful word-of-mouth
marketing, reaching a boarder audience and influencing potential customers.
• Leveraging social factors allows platforms to stay culturally relevant by aligning with
current trends events and holidays that may influence booking decisions.
• The products available are well liked by babies and parents.
4. Threats:
• Dependency on influencer marketing can pose a risk.
• Negative experiences or reviews can quickly go viral on social media, potentially
harming the platforms reputation and discouraging potential users.

Legal Factors

The legal environment includes the laws and regulations of a state. Legal factor determine the
method by which products can be promoted and sold online.

1. Strength
• Implementing effective dispute resolution mechanisms.
• Legal factors provide the framework for creating flexible and adaptable contractual
arrangements.
2. Weaknesses
• Legal factors may not provide sufficient protection against novel risks emerging legal
challenges.
• Increased awareness and advocacy for consumer rights may result in legal challenges.
3. Opportunities
• Demonstrating compliance with relevant laws and regulations creates trust among
users, assuring them that the platform prioritizes legal and ethical standards.
• Understanding legal frameworks allows platforms to innovate within legal boundaries.

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 4. Threats
• The increasing focus on data privacy regulations may expose platforms to risks.
• Emerging legal risks that were not initially considered or addressed may catch
platforms off guard, leading to legal challenges for which they are unprepared.

Economic Factors

The economic policy, economic trends, money supply, market and trade cycle etc. influence the
operation of organization. The frequent changes in national economy poses several good and bad
effects as well. The economy is the foundation of all businesses. In detail the positive and negative
effect of national economy can be discussed in the form of following SWOT analysis

1. Strength
• A significant market share indicates that Baby Shop Nepal has successfully positioned
itself within its industry, contributing to its economic strength.
2. Weakness
• Intense competition and market saturation can lead to pricing wars and reduced profit
margins, potentially impacting JeeVee Nepal’s economic standings.
3. Opportunities
• Invest in the development and improvement of e-commerce infrastructure, including
website and mobile app enhancements to provide a seamless and user-friendly
shopping experience.
4. Threats
• Economic recessions or downturns can lead to reduced consumer spending, impacting
Baby Shop Nepal’s revenue and profit.
• Fierce competition within the e-commerce sector can lead to price wars, reduced profits
margins, and challenges in acquiring and retaining customers.

Political Factors

Political factors include the external constraints linked to governmental activities and political
conditions that affect a business' area of operation. External constraints are factors that affect
businesses and are beyond their control. They include factors such as taxation, political stability,
and employment laws. The analysis of political factors can be done as:

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 1. Strength:
• Well-defined political regulations for consumer protection can instill confidence
among users
• Political factors that promote fair competition and prevent monopolistic practices.
2. Weaknesses:
• Political factors can contribute to complex regulatory environment, with varying rules
and regulation.
3. Opportunities
• Political factors supporting business promotion initiatives may offer incentives for
online shopping platform to actively participate in marketing campaigns, contributing
to the growth of the overall industry.
4. Threats
• Sudden policy changes by governments can impact the business models of online
shopping platforms.
• Frequent changes in regulation or uncertainties in the regulatory environment can pose
significant challenges for online shopping platforms, leading to compliance issues and
operational disruptions.

Technical Factors

These factors encompass the technological infrastructure, features, and capabilities that contribute
to the platforms’ functionality and user experiences.

1. Strengths:
• Online web platform with intuitive and user friendly interface.
• Advanced technical capabilities allow the implementation of dynamic pricing
algorithms, enabling online shopping platforms to adjust prices based on factors such
as demand, availability, and users.
2. Weaknesses:
• Technical weaknesses may result in system downtown or outages.
• Technical weaknesses may arise from insufficient user training or support, leading to
confusion among users.

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 3. Opportunities:
• Utilizing advanced data analytics tools helps online shopping platforms to analyze user
behavior and preferences.
4. Threats
• Increasing cyber security threats, including hacking, data breaches, and ransom-ware
attacks.
• Technical integrations with third party services may introduce complexities, making it
challenging to insure seamless data exchange.

Chapter 3
Conclusion and Recommendations
3.1Conclusion
Jeevee appears to be a promising tool/platform for eCommerce, offering several features that can
enhance online shopping experiences and streamline business operations. Its [key strengths—
insert specific features like user-friendly interface, robust analytics, integration capabilities, etc.]—
make it a valuable addition to the eCommerce landscape. However, like any emerging solution, it
has areas that require further development, such as [mention any potential weaknesses like
scalability issues, limited customer support, etc.]. Overall, Jeevee has the potential to significantly
impact businesses by [mention potential impacts like improving sales, enhancing customer
engagement, etc.].

3.2Recommentations

• Focus on User Experience: To maximize adoption, Jeevee should prioritize a seamless

and intuitive user experience. Regular user testing and feedback loops should be
established to ensure that the platform meets the needs of both businesses and customers.
• Enhance Integration Capabilities: Expanding integration options with popular
eCommerce platforms (like Shopify, WooCommerce, etc.) and third-party services (like
payment gateways, shipping solutions, etc.) will make Jeevee more versatile and
appealing to a broader range of businesses.
• Strengthen Security Measures: With the increasing threat of cyberattacks, ensuring
robust security protocols, including data encryption and secure payment processing,
should be a top priority to build trust with users.
• Scalability Planning: To accommodate future growth, Jeevee should invest in scalable
infrastructure that can handle increased traffic and transactions without compromising
performance.
• Customer Support and Training: Offering comprehensive customer support and
training resources will be crucial for onboarding new users and ensuring they can fully

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 leverage Jeevee's capabilities. Consider implementing live chat support, webinars, and
detailed documentation.

REFERENCES
About Us. (n.d.). Retrieved from JeeVee: https://jeevee.com/

Jeevee(n.d.). Retrieved from Instagram : https://www.instagram.com/jeeveelicious/?hl=en

Saud, A.S., & Bhusal, R. (2017). E-Commerce. Putalisadak, Kathmandu: Kriti Publication Pvt. Ltd.

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APPENDIX

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