Business Models of SMEs
Business Models of SMEs
Business Models of SMEs
A business model is a strategy that outlines how a company generates revenue and
profits. It covers key aspects like the products or services offered, target market, marketing
and sales approach, and income sources. It provides a roadmap for success and helps
businesses, large or small, make informed decisions about resource allocation and growth.
What is SME?
SME or Small and Midsize Enterprise, are businesses that maintain revenues, assets, or
a number of employees below a certain threshold. Each country has its own definition of what
constitutes a small and midsize enterprise. Certain size criteria must be met, and
occasionally, the industry in which the company operates is taken into account as well.
Small and mid-size enterprises (SMEs) are key drivers of technological innovation, as
they focus on creating new products and services, enabling them to adapt quickly to market
changes. Unlike larger enterprises, which prioritize improving existing products and benefiting
from economies of scale, SMEs are more flexible and play a crucial role in shaping a country’s
economy. Their social and economic contributions make the SME sector strategically
important for national growth and innovation.
Small and medium-sized enterprises stimulate competition for the design of products,
prices, and efficiency. Without SMEs, large enterprises would hold a monopoly in almost all the
activity areas.
Small and medium-sized enterprises (SMEs) play a crucial role in helping big companies
by efficiently managing tasks like supplying raw materials and distributing finished products.
If SMEs were to disappear, large companies would be forced to take on these tasks
themselves, which might not be as efficient for them. Governments understand how
important SMEs are, so they offer support in the form of easier loans and tax breaks to help
these businesses thrive and continue contributing to the economy.
1. Retail Model
One of the most simple and popular business types for small firms is the retail one. It
entails purchasing products at wholesale costs and reselling them at retail costs. Industries
including apparel, electronics, and food and beverage use the retail model frequently.
The ability for small firms to benefit from economies of scale by acquiring large
quantities of items at a cheaper cost is one benefit of the retail model. To compete with larger
shops, who can have greater resources and purchasing power, in the retail sector can be
difficult for small firms.
2. Subscription Model
Customers are charged a monthly price under the subscription business model to have
access to a good or service. This paradigm is frequently employed in sectors like software,
media, and cosmetics. Services that require a subscription include Netflix, Spotify, and Dollar
Shave Club, as examples.
Small businesses choose the subscription model because it may build a devoted
customer base and provide a reliable revenue stream. To keep subscribers and remain
competitive, the subscription model needs continuing investments in product development
and customer support.
3. Service Model
The service business model is offering a particular service to clients in return for
payment. Companies that provide services include accountancy, legal, and consulting firms.
Scaling the service model can be difficult for small businesses since it needs a substantial
investment in personnel and knowledge. However, because they frequently offer high-value
services to clients who are ready to pay a premium, service-based enterprises can be quite
profitable.
4. Franchise Model
A successful business strategy and brand name are licensed to individual business
owners as part of the franchise business model in exchange for a fee. The franchisee pays
ongoing royalties to the franchisor in exchange for ongoing support and access to the
franchisor’s brand.
The franchisee is in charge of establishing and operating a local business based on the
franchisor’s established model. Small business owners who wish to launch a company but
may not have the resources or experience to create a successful business strategy from
scratch may find appeal in the franchising model. The franchise model, however, calls for a
sizable initial investment as well as ongoing costs, which might make it difficult for some
small enterprises to remain viable.
The business plan for an online marketplace is developing a platform that links buyers
and vendors. Marketplaces on the internet include eBay, Etsy, and Amazon.
Producing things or products and selling them to clients constitute the manufacturing
business model. Food and beverage, apparel, and electronics are just a few of the categories
in which manufacturing companies can operate.
Manufacturing companies must make a substantial initial investment in facilities and
equipment, but they can earn sizable profits by creating high-quality goods that satisfy
consumer demand. In order to effectively deliver goods to clients, they must also manage
their supply chain and logistics.
Using the direct sales approach, goods or services are sold directly to consumers,
frequently during events, parties, or demos that take place at their homes. The direct sales
firms Avon, Tupperware, and Mary Kay are such examples.
9. Hybrid Model
Group 5
Dawey, Kristel
Dinamling, Jolina
Ducayat, Rizzie Kate