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Storytelling Frameworks

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Archana Parmar
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134 views3 pages

Storytelling Frameworks

Uploaded by

Archana Parmar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Storytelling is an essential skill in professional settings, especially in IT companies where

complex ideas need to be communicated clearly and effectively. Different frameworks can
help you structure your story depending on the context and audience. Here are some
popular storytelling frameworks, when to use them, and examples for each:

1. F.A.C.T.S. Framework
- Use When: You need to build credibility and persuade your audience using various types
of evidence.
- Structure:
- Feelings: Start by expressing your feelings on the topic to connect emotionally.
- Analogies: Use analogies to help explain your point in a relatable way.
- Comparisons: Make comparisons to similar situations to provide context.
- Testimonials: Provide testimonials from credible sources to support your argument.
- Statistics: Use statistics to back up your argument with concrete evidence.

- Example:
- Feelings: I’m genuinely concerned about the performance issues we’ve been
experiencing with our database.
- Analogies: It’s like trying to run a marathon with a heavy backpack—our system is
carrying too much unnecessary load.
- Comparisons: Other companies in our industry faced similar issues and saw significant
improvements after optimizing their databases.
- Testimonials: Our vendor recommended this optimization and shared success stories
from other clients who saw a 40% improvement.
- Statistics: In fact, studies show that optimized databases can reduce query response
times by up to 50%.

2. PREP Framework
- Use When: Making a point in presentations, pitches, or meetings.
- Structure:
- Point: State the main point or argument.
- Reason: Explain why it’s important.
- Example: Provide an example or evidence to support the point.
- Point: Reiterate the point.

- Example:
- Point: We should adopt a microservices architecture.
- Reason: It allows for greater scalability and easier maintenance.
- Example: For instance, when we implemented microservices in our last project, it
reduced deployment times by 30%.
- Point: Adopting microservices will streamline our development process and improve
efficiency.

3. STAR Framework
- Use When: During interviews or performance reviews to illustrate skills and
achievements.
- Structure:
- Situation: Describe the context or challenge.
- Task: Explain your responsibility.
- Action: Detail the steps you took.
- Result: Share the outcome.

- Example:
- Situation: Our client faced a critical bug in their software that was affecting thousands of
users.
- Task: I was responsible for identifying and resolving the issue as quickly as possible.
- Action: I analyzed the error logs, isolated the faulty code, and deployed a patch within
two hours.
- Result: The issue was resolved without further incidents, and the client praised our quick
response.

4. Hero's Journey
- Use When: Creating compelling narratives for case studies, customer stories, or
motivational presentations.
- Structure:
- Call to Adventure: The hero (client/company) faces a challenge.
- Journey: They encounter trials and receive help.
- Transformation: They overcome the challenge and grow.
- Return: They return with newfound wisdom or success.

- Example:
- Call to Adventure: A startup struggled with scaling its platform to meet growing demand.
- Journey: They faced numerous setbacks, including server crashes and user complaints,
but partnered with our IT consultancy for a solution.
- Transformation: With our guidance, they migrated to a cloud-based infrastructure,
ensuring scalability and reliability.
- Return: The startup now serves millions of users with ease and continues to grow
rapidly.

5. Three-Act Framework
- Use When: Structuring presentations, white papers, or project pitches.
- Structure:
- Act 1 (Setup): Introduce the situation, characters, and setting.
- Act 2 (Confrontation): Present the main challenge or problem.
- Act 3 (Resolution): Offer the solution and conclude with the outcome.

- Example:
- Act 1 (Setup): Our e-commerce platform was experiencing high cart abandonment rates.
- Act 2 (Confrontation): We discovered that the checkout process was too complicated,
leading users to leave before completing their purchase.
- Act 3 (Resolution): By simplifying the checkout process and adding a guest checkout
option, we reduced abandonment rates by 25% and increased sales by 15%.
Summary:

- F.A.C.T.S.: Best for building credibility and persuading your audience using emotional and
logical evidence.
- PREP: Effective for making concise points in meetings.
- STAR: Ideal for interviews and performance reviews.
- Hero's Journey: Compelling for case studies and motivational storytelling.
- Three-Act Framework: Perfect for structured presentations and project pitches.

Each framework serves a different purpose and helps you communicate your message more
effectively in a professional or IT company scenario.

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