NexGen {A)rchitects |=] Embrace Al, Redefine Success 7 New Features in Data Cloud Here’s Why Data Cloud Is Experiencing 130% YoY02 (oneeeuy Werte Doe Cure cia ceeti) Ny Data Cloud is now the fastest-growing Salesforce product with 130% year-over- year growth in paid customers. In the second quarter of 2024 alone, Data Cloud handled 2 quadrillion records. Data Cloud is the platform supporting all MuleSoft solutions, ingesting data from hundreds of diverse data sources, including data lakes and warehouses, the company’s channels, and within Salesforce. To build off this momentum, Salesforce is also introducing 7 new features you should be aware im(or (ocean nicest Reese catty {A} 1. Unstructured Audio and Video Content Support 90% of customer data is stuck in unstructured ace)gant= 1 Data Cloud can retire unstructured data beyond emails and PDFs, collecting from customer calls, training sessions, product demos, feedback surveys, voicemails, and webinars. It's especially useful in improving the accuracy of Agentforce, the new Al platform from Salesforce. You get a true 360-degree customer profile.04 (ocean nicest Reese catty {A} 2. Connectivity Ecosystem Expansion Using pre-built Data Cloud connectors, you can bring in data from Square, Stripe, Meta, Splunk, and more. Data Cloud can also retrieve unstructured data from Google Drive, Microsoft SharePoint, Confluence, and Sitemap using pre-built integrations provided with MuleSoft Direct. Basically, there isn’t a channel you can’t pull in lata from and use to power your agents.05 (ocean nicest Reese catty {A} 3. Sub-Second Real-Time Layer 62% of IT leaders believe real-time data is needed to stay ahead. Data Cloud ingests, unifies, analyzes, and lets organizations act upon data in near real-time. You get real-time Al recommendations, analytics, and automation. This powers Einstein Personalization, as well, which offers customers personalized recommendations as they’re browsing or shopping.(ol9 (ON eccny Welt crer cd Rec Cueiecer cet) ON 4. Governance and Security To prevent unauthorized parties from getting confidential information as the Al is using data from Data Cloud to generate responses and conduct actions, there are some safeguards in place like: ® Policy-based governance grants appropriate access to user groups based on tags, metadata, and user attributes. Customer-managed keys let organizations manage their own encryption keys. ® Private Connect for Data Cloud integrates their data between Data Cloud and public cloud environments by establishing direct secure connection.07 @NexGenArchitects Boe suet) {A} 5. Tableau Semantics Data can be organized based on meaning and relationships, creating a semantic relationship graph. Anyone can understand, use, and act upon the data, regardless of their experience and the origin of the data.(of=} (ocean nicest Reese catty {A} 6. Hybrid Search Companies can find relevant information by combining the semantic capabilities of vector search with the exact match capabilities of CWA fe) Ke est-t-1 (e108 This especially helps with product and acronyms- based searches. You can find information across any format, be it PDFs, pictures, audio, or videos.(ol) (ON eccny Welt crer cd Rec Cueiecer cet) ce} 7. Data Cloud One Companies can now connect multiple Salesforce orgs siloed across different departments, regions, or business units and have Data Cloud’s ability extend to it. A single, central Data Cloud’s functionalities extend to all Salesforce instances using a no-code, point-and-click setup. This enables data sharing and actions, like automation, and calculated insights.10 @NexGenArchitects Pre uric edu) {A) Dn Book a call Contact NexGen Architects to create an effective integration strategy with MuleSoft and Data Cloud for your business. ES