(Ebook PDF) Principles of Microeconomics 2nd Edition by Lee Coppock Download PDF
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Brief Contents
PART I Introduction
1 Five Foundations of Economics 4
2 Model Building and Gains from Trade 26
vii
Contents
Preface xxiii
Acknowledgments xxxvii
About the Authors xIii
PART I Introduction
Trade-offs 12
Opportunity Cost 13
Practice What You Know: The Opportunity Cost of Attending
College 14
Economics in the Real World: Breaking the Curse of the
Bambino: How Opportunity Cost Causes a Drop in Hospital
Visits When the Red Sox Play 15
Marginal Thinking 15
What Are Five Foundations of Economics? 7 Economics for Life: Midcareer Earnings by Selected
Incentives 7 Majors 22
Practice What You Know: Microeconomics and Answering the Big Questions 23
Macroeconomics: The Big Picture 8 Concepts You Should Know 24
Questions for Review 24
Economics in the Real World: How Incentives Create
Unintended Consequences 10 Study Problems 24
Solved Problems 25
Economics in the Media: Incentives: Ferris Bueller’s
Day Off 12
ix
x / Contents
2 Model Building and Gains What Is the Trade-off between Having More Now and
Having More Later? 46
from Trade 26 Consumer Goods, Capital Goods, and
Investment 47
Big Questions 28
Economics in the Media: The Trade-off between the Short
How Do Economists Study the Economy? 28 Run and the Long Run: A Knight’s Tale 49
The Scientific Method in Economics 28
Practice What You Know: Trade-offs 50
Positive and Normative Analysis 29
Economic Models 30 Conclusion 50
Practice What You Know: Positive versus Normative Economics for Life: Failing to Account for Exogenous
Statements 32 Factors When Making Predictions 51
Answering the Big Questions 52
What Is a Production Possibilities Frontier? 33
The Production Possibilities Frontier and Concepts You Should Know 53
Opportunity Cost 34 Questions for Review 53
The Production Possibilities Frontier and Study Problems 53
Economic Growth 36 Solved Problems 55
Practice What You Know: The Production Possibilities Appendix 2A: Graphs in Economics 57
Frontier: Bicycles and Cars 38 Graphs That Consist of One Variable 57
What Are the Benefits of Specialization and Time-Series Graphs 59
Trade? 39 Graphs That Consist of Two Variables 59
Gains from Trade 39 The Slope of a Curve 61
Comparative Advantage 41 Formulas for the Area of a Rectangle and a
Finding the Right Price to Facilitate Trade 43 Triangle 64
Economics in the Real World: Why LeBron James Has Cautions in Interpreting Numerical Graphs 65
Someone Else Help Him Move 44 Concepts You Should Know 67
Practice What You Know: Opportunity Cost 45 Study Problems 67
Solved Problems 67
Economics in the Media: Opportunity Cost: Saving
Private Ryan 46
Contents / xi
5 Market Outcomes and Tax Why Do Taxes Create Deadweight Loss in Otherwise
Efficient Markets? 162
Incidence 150 Tax Incidence 163
Deadweight Loss 166
Big Questions 152
Economics in the Media: Taxing Inelastic Goods: “Taxman,”
What Are Consumer Surplus and Producer by the Beatles 167
Surplus? 152
Consumer Surplus 153 Economics in the Real World: The Short-Lived Luxury
Using Demand Curves to Illustrate Consumer
Tax 173
Surplus 153 Balancing Deadweight Loss and Tax Revenues 174
Producer Surplus 155 Snapshot: Unusual Taxes 176
Using Supply Curves to Illustrate Producer
Practice What You Know: Deadweight Loss of Taxation: The
Surplus 156
Politics of Tax Rates 177
Practice What You Know: Consumer and Producer Surplus:
Conclusion 177
Trendy Fashion 158
Answering the Big Questions 178
When Is a Market Efficient? 158
The Efficiency-Equity Debate 160 Economics for Life: Excise Taxes Are Almost
Impossible to Avoid 179
Economics in the Media: Efficiency: Old School 161 Concepts You Should Know 180
Practice What You Know: Total Surplus: How Would Lower Questions for Review 180
Consumer Income Affect Urban Outfitters? 162 Study Problems 180
Solved Problems 183
Practice What You Know: Price Ceilings: Concert Economics in the Real World: Wage Laws Squeeze South
Tickets 192 Africa’s Poor 203
What Effects Do Price Ceilings Have on Economic The Minimum Wage Is Often Nonbinding 204
Activity? 192 Snapshot: Minimum Wage: Always the Same? 205
Rent Control 192
Economics in the Real World: A Sweet Deal, If You
Price Gouging 194 Can Get It 206
Practice What You Know: Price Ceilings: Student Rental Practice What You Know: Price Ceilings and Price
Apartments 196 Floors: Would a Price Control on Internet Access Be
When Do Price Floors Matter? 196 Effective? 207
Understanding Price Floors 197
Conclusion 209
The Effect of Price Floors 197
Answering the Big Questions 209
Price Floors in the Long Run 200
Economics for Life: Price Gouging: Disaster
Practice What You Know: Price Floors: Preparedness 210
Fair-Trade Coffee 201
Concepts You Should Know 211
What Effects Do Price Floors Have on Economic Questions for Review 211
Activity? 202 Study Problems 211
The Minimum Wage 202 Solved Problems 212
How Do Competitive Markets Work? 276 Economics in the Real World: Blockbuster, Changes in
Technology, and the Dynamic Nature of Change 288
Economics in the Real World: Aalsmeer Flower
Auction 278 Sunk Costs 289
Economics in the Media: Competitive Markets: The What Does the Supply Curve Look Like in Perfectly
Simpsons: “Mr. Plow” 282 Competitive Markets? 292
The Short-Run Market Supply Curve 292
Deciding How Much to Produce in a Competitive
Market 282 The Long-Run Market Supply Curve 293
Contents / xv
How the Market Adjusts in the Long Run: An Concepts You Should Know 303
Example 295 Questions for Review 303
Economics in the Media: Entry and Exit: I Love Study Problems 303
Lucy 299 Solved Problems 306
Practice What You Know: Long-Run Profits: How Much Can
a Firm Expect to Make? 300
Conclusion 300
Answering the Big Questions 301
Economics for Life: Tips for Starting Your Own
Business 302
10 Understanding Monopoly 308 What Are the Problems with, and Solutions for,
Monopoly? 322
Big Questions 310 The Problems with Monopoly 323
How Are Monopolies Created? 310 Practice What You Know: Problems with Monopoly: Coffee
Natural Barriers 310 Consolidation 326
Government-Created Barriers 311 Economics in the Real World: New York City Taxis 327
Economics in the Real World: Merck’s Zocor 313 Solutions to the Problems of Monopoly 328
How Much Do Monopolies Charge, and How Much Do Economics in the Media: The Problems of Monopoly: One-
They Produce? 313 Man Band 328
Practice What You Know: Monopoly: Can You Spot the Snapshot: The Demise of a Monopoly 331
Monopolist? 314 Conclusion 333
Economics in the Media: Barriers to Entry: Forrest Answering the Big Questions 333
Gump 315 Economics for Life: Playing Monopoly Like an
The Profit-Maximizing Rule for the Economist 334
Monopolist 316 Concepts You Should Know 335
Economics in the Real World: The Broadband Questions for Review 335
Monopoly 320 Study Problems 335
Practice What You Know: Monopoly Profits: How Much Do Solved Problems 337
Monopolists Make? 322
Economics in the Real World: Outlet Malls—If You Build It, Conclusion 356
They Will Come 348 Answering the Big Questions 357
Practice What You Know: Price Discrimination: Taking Economics for Life: Outsmarting Grocery Store
Economics to New Heights 349 Tactics 358
How Is Price Discrimination Practiced? 351 Concepts You Should Know 359
Price Discrimination at the Movies 351 Questions for Review 359
Price Discrimination on Campus 352 Study Problems 359
Snapshot: Now Playing: Economics! 354 Solved Problems 360
What Is Monopolistic Competition? 364 Snapshot: Advertising and the Super Bowl 380
Product Differentiation 365 Economics in the Real World: What Happened to
Practice What You Know: Product Differentiation: Would Sears? 381
You Recognize a Monopolistic Competitor? 366 The Negative Effects of Advertising 381
What Are the Differences among Monopolistic Practice What You Know: Advertising: Brands versus
Competition, Competitive Markets, and Generics 383
Monopoly? 367 Economics in the Real World: The Federal Trade
Monopolistic Competition in the Short Run and Commission versus Kevin Trudeau 385
the Long Run 367
Monopolistic Competition and Competitive
Economics for Life: Product Differentiation: Would
Markets 370 You Buy a Franchise? 386
Monopolistic Competition, Inefficiency, and Conclusion 386
Social Welfare 372 Answering the Big Questions 387
Practice What You Know: Markup: Punch Pizza Concepts You Should Know 388
versus Pizza Hut 374 Questions for Review 388
Why Is Advertising Prevalent in Monopolistic Study Problems 388
Competition? 375 Solved Problems 389
Economics in the Media: Advertising: Super Bowl
Commercials 375
Contents / xvii
Big Questions 432 Practice What You Know: Labor Supply: Changes in Labor
Supply 453
What Are the Factors of Production? 432 The Market for Land 453
Practice What You Know: Derived Demand:
Economics in the Media: Value of the Marginal Product of
Tip Income 433
Labor: Moneyball 454
Where Does the Demand for Labor Come From? 433 The Market for Capital 456
The Marginal Product of Labor 434 When to Use More Labor, Land, or Capital 456
Changes in the Demand for Labor 436
Snapshot: Outsourcing 457
Practice What You Know: Value of the Marginal Product of
Economics in the Real World: Skilled Work without the
Labor: Flower Barrettes 438
Worker 458
Where Does the Supply of Labor Come From? 438
Conclusion 459
The Labor-Leisure Trade-off 439
Changes in the Supply of Labor 440 Practice What You Know: Bang for the Buck: When to Use
More Capital or More Labor 460
Economics in the Media: Immigration: A Day without a
Mexican 442 Answering the Big Questions 461
Practice What You Know: The Labor Supply Curve: What Economics for Life: Will Your Future Job Be
Would You Do with a Big Raise? 443 Outsourced? 462
Concepts You Should Know 463
What Are the Determinants of Demand and Supply in the Questions for Review 463
Labor Market? 444
Study Problems 463
How Does the Market for Labor Reach
Equilibrium? 444 Solved Problems 465
and Poverty 466 Practice What You Know: Income Inequality: The Beginning
and End of Inequality 489
Big Questions 468 Economics in the Media: Income Inequality: Capital in the
What Are the Determinants of Wages? 468 Twenty-First Century 490
The Non-Monetary Determinants of How Do Economists Analyze Poverty? 491
Wages 468 The Poverty Rate 491
Economics in the Real World: Does Education Poverty Policy 492
Really Pay? 469 Economics in the Media: Poverty: The Hunger Games
Wage Discrimination 472 (2008-2010) 494
Practice What You Know: Efficiency Wages: Which Company Problems with Traditional Aid 495
Pays an Efficiency Wage? 473 Economics in the Real World: Muhammad Yunus and the
Economics in the Real World: The Effects of Beauty on Grameen Bank 495
Earnings 475 Practice What You Know: Samaritan’s Dilemma:
Economics in the Media: Wage Discrimination: Does Welfare Cause Unemployment? 496
Anchorman: The Legend of Ron Burgundy 478 Economics for Life: Donating to Charity More
Winner-Take-All 478 Effectively 497
What Causes Income Inequality? 479 Conclusion 498
Factors That Lead to Income Inequality 479 Answering the Big Questions 498
Economics in the Real World: 5 Pillar 481
th
Concepts You Should Know 500
Measuring Income Inequality 481 Questions for Review 500
Income Mobility 487 Study Problems 500
Solved Problems 501
Price Changes and the Consumer Optimum 514 The Budget Constraint 528
Economics in the Real World: Would You Pay More Than $50 Properties of Indifference Curves 529
for a Drink at Starbucks? 516 Indifference Curves Are Typically Bowed
Inward 529
Practice What You Know: Consumer Optimum 516
Indifference Curves Cannot Be Thick 530
What Is the Diamond-Water Paradox? 517 Indifference Curves Cannot Intersect 531
Economics in the Media: The Diamond-Water Paradox: Super Extreme Preferences: Perfect Substitutes and
Size Me 519 Perfect Complements 532
Conclusion 519 Using Indifference Curves to Illustrate the Consumer
Answering the Big Questions 520 Optimum 534
Using Indifference Curves to Illustrate the
Economics for Life: The economics of Romance: When
Real-Income and Substitution Effects 535
Do You Know You’ve Found the “Right” Person? 522
Separating the Substitution Effect from the
Concepts You Should Know 523 Real-Income Effect 536
Questions for Review 523
Conclusion 538
Study Problems 523
Concepts You Should Know 539
Solved Problems 525
Questions for Review 539
Appendix 16A: Indifference Curve Analysis 526 Study Problems 539
Indifference Curves 526 Solved Problem 539
Economic “Goods” and “Bads” 526