Module 1 - Introduction
Module 1 - Introduction
Module 1 - Introduction
INTRODUCTION TO
ENTREPRENEURIAL
MINDSET
Robert C. Ronstadt said, In the twentieth century, Entrepreneurs serve as In the twenty-first century,
“Entrepreneurship is the the word entrepreneur agents for change, entrepreneurs are considered
dynamic process of became closely linked provide creative, heroes of free enterprise.
creating incremental with free enterprise and innovative ideas for Many people now regard
wealth.” capitalism business enterprises and entrepreneurship as
help businesses grow “pioneership” on the frontier of
and become profitable business.
RISKS OF BEING AN ENTREPRENEUR
Reducing the
costs of a business Improving the quality
of products and
ENTREPRENEURS
services
CREATE VALUE TO
SOCIETY
Increasing the
number of
customers served by
a product/service
Inventing a new product or service
ENTREPRENEURS AS RISK-TAKERS
Successful entrepreneurs are not afraid of failure.
MYTHS OF
ENTREPRENEURSHIP &
APPROACHES TO
ENTREPRENEURSHIP
1. AN INTEGRATIVE APPROACH
3. A FRAMEWORK APPROACH
Theories or frameworks based on combinations offer a more dynamic view
of the phenomenon of entrepreneurship. Similar to the “multiple lens”
approach that characterizes general management, the theories based on
combinations can delve into some of the particular aspects of
entrepreneurship with greater granularity.
SCHOOLS-OF-THOUGHT TO
ENTREPRENEURSHIP
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Three (3) schools of entrepreneurial thought take the
MACRO VIEW
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Three (3) schools of entrepreneurial thought take the
MICRO VIEW