Elasticity
Elasticity
• If Price of oil increases by 10% and over several years, the quantity
falls by 5% the long-run elasticity of demand is
ED = -5%/10%= -0.5=0.5 ignoring the sign
Can you guess the unit of measurement of elasticity?
Types of Elasticity of Demand
• If ED < 1 relatively inelastic demand
• If ED >1 relatively elastic demand
• If ED=1 Unit elastic demand
Calculation of percentage change
• Let old price, demand be
Point A: Price=4, Quantity=120
• New Price demand is
Point B: Price=6, Quantity=80
Percentage change in Price from A to B is
(6-4)/4=2/4=50%
Percentage change in Quantity from A to B is
(80-120)/120=33% (ignoring sign)
Hence Price elasticity of demand is 33%/50%=0.66
(What is the unit?)
Exercise
• Find the elasticity of Demand if we move from Point B to Point A.
What is the problem?
Mid-Point Method
• At the mid-point of A and B,
• Price= (4+6)/2=5
• Quantity=(60+40)/2=50
Types of Elasticity of Demand-I
Types of Elasticity of Demand-II
Types of Elasticity of Demand-III
Total Revenue
• If Quantity Q is sold at price P then Total Revenue(TR) is PXQ
Computing Demand Elasticities
Other Elasticities of Demand
• Income Elasticity
• Time horizon
• Share of Market for inputs
• Geographical scope
Price Elasticity of Supply