BCG Matrix Analysis of Selected Companies

Apple Inc.
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
iPhone and Mac computers Apple Watch iPod (low Focus on
iPad (high (high market (low market market share, innovation in
market share, share, low share, high low growth) Stars to
high growth) growth) growth) maintain
leadership. Use
Cash Cows to
fund R&D for
Question
Marks.
Consider
phasing out
Dogs to allocate
resources more
efficiently.

Amazon
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
AWS (high E-commerce Amazon Echo Fire Phone (low Invest heavily
market share, platform (high (low market market share, in AWS to
high growth) market share, share, high low growth) leverage its
low growth) growth) growth
potential.
Utilize profits
from Cash Cows
to invest in
promising
Question
Marks.
Discontinue
Dogs to
reallocate
resources to
more profitable
areas.

Google
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
 Analysis
Search engine YouTube (high Google Cloud Google+ (low Leverage the
(high market market share, (low market market share, profits from
share, high low growth) share, high low growth) Cash Cows to
growth) growth) support and
expand
Question
Marks. Focus
on maintaining
the growth of
Stars. Divest or
discontinue
Dogs to reduce
costs and
improve
profitability.

Microsoft
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
Azure (high Office suite Surface devices Windows Invest in Stars
market share, (high market (low market Phone (low to maximize
high growth) share, low share, high market share, their potential.
growth) growth) low growth) Use Cash Cows
to fund new
ventures and
Question
Marks.
Consider
phasing out
Dogs to free up
resources for
more promising
areas.

Tesla
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
Model 3 (high Model S (high Solar products Roadster (low Focus on
market share, market share, (low market market share, increasing
high growth) low growth) share, high low growth) production
growth) capacity and
innovation for
Stars. Use the
steady income
from Cash Cows
to invest in
 developing
Question
Marks. Phase
out Dogs to
streamline
operations and
improve overall
efficiency.

Facebook (Meta)
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
Facebook Instagram (high VR/AR Portal (low Invest in the
platform (high market share, products (low market share, growth and
market share, low growth) market share, low growth) expansion of
high growth) high growth) Stars. Use Cash
Cows to fund
R&D and
marketing for
Question
Marks.
Discontinue
Dogs to
optimize
resource
allocation.

Coca-Cola
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
Coca-Cola Diet Coke (high Smartwater Tab (low Invest in Stars
beverages (high market share, (low market market share, to maintain
market share, low growth) share, high low growth) their dominant
high growth) growth) market
position. Use
profits from
Cash Cows to
support the
growth of
Question
Marks. Phase
out Dogs to
focus on more
profitable
segments.
Samsung
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
Galaxy Home Wearable Plasma TVs Enhance and
smartphones appliances devices (low (low market innovate Stars
(high market (high market market share, share, low to sustain
share, high share, low high growth) growth) growth. Use
growth) growth) Cash Cows to
fund the
development of
Question
Marks. Divest
Dogs to
reallocate
resources to
higher growth
opportunities.

Nike
Stars Cash Cows Question Marks Dogs Strategic
Portfolio
Analysis
Running shoes Apparel (high Digital products Golf equipment Invest in
(high market market share, (low market (low market product
share, high low growth) share, high share, low innovation and
growth) growth) growth) marketing for
Stars. Leverage
profits from
Cash Cows to
support the
development of
Question
Marks.
Optimize or
phase out Dogs
to improve
profitability
and focus on
core strengths.