PG with 7+ years of total work experience. Experience in e commerce, Digital Marketing, Marketplace Management Search Engine Optimization and Social Media Marketing on various projects. An Marketplace Expert and highly competitive, self-starter, disciplined and goal oriented professional. An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities.
Work Experience
Cravatex brand ltd (FIla & Vans) Feb 22-till
Responsibility- Sr Ecom Manager.
> Manage Day-to-day Business activities, Oversee operations, catalogue, Inventory mgmt discounting management( all marketplace)& Marketing activity. >Range Selection for E-commerce. >Drive various channel KPIs with each partner(E-com). >Drive sales & profit growth for all marketplace, d2c & Omni. >Pla and marketing activity for all marketplace as well as D2c. > Business and sales analysis for E commence on regular basic to improve the growth of dept. >Forecasting and tracking of matric on daily basis & closely working with warehouse team for smooth operation for order flow process. > Discounting & marketing planning as per historical basis for upcoming event for sales growth. > Marketing calendar need to maintain for e com spent verses actual growth track. >PPT creation for deep drive report and analysis of e com on monthly basis ( covering all detail). >On-boarding of new marketplace as per requirement. > SEO & SEM activity envelopment for B2C & D2C. > Relation management with internal as well as external for business growth perspective.
Vrx Sports pvt Ltd (Xtep) Sep 20-Feb 22
Responsibility-Ecom-Key Account (Manager).
> Range Selection for E-commerce.
>Catalogue management for all marketplaces. > Lead the overall strategy, planning and execution for all E com platforms. > Drive sales and profit growth for own portal and Marketplace. > Pla activity for flipkart and amazon. > Work on pricing strategy to ensure positioning is achieved as per brand requirements. > Develop a robust e-commerce marketing strategy- own portal/ market places and drive execution in partnership with the channel sales team. > Forecasted and tracked key account metrics. > On boarding of new marketplace as per requirement. > Closely working with warehouse Operation team for smooth operation for order flow process.
Yashram Lifestyle Brand Pvt Ltd. Oct-18-July 2020
Responsibilities: E-commerce Category manager (catalogue). >Handling all E-commerce operation of ladies wear brand (Morph Maternity & Adira). >Create & manage cataloging, discounting for all Marketplace & own company brand in Magento panel. > Drive sales Growth on e-commerce for B2B (first cry). >Managing WMS software (unaware) for inventory management. >Prepare sale report, Monthly marketing planning as per marketplace calendar. >Assortment planning for all categories. >Ensure that the catalog contains accurate, comprehensive, and high-quality product information& Content. > Co-ordinate with Graphic designer& external photography studios for catalog shoots. >Coordinate with various internal teams like Sourcing, E-Commerce, Marketing, Warehouse teams regarding stock maintaining, Daily channel report. >Track KPIs (key performance indicator) of products to ensure where we have to target most to improve sell. >Assortment for upcoming season with merchandising & production team regarding which product needs to develop according to online market trend. >Brand analysis with our competitors & Coordinating with digital marketing team for email campaigning and social media promotion activity for our brand. BMI(brand-French-connection) April18-August18 Responsibilities: Assistant buyer (Internship/Project for 5 month) >Assortment for upcoming season with merchandising & production team, Regarding tech pack for proto sample development. >Collaborating with buyers, suppliers, distributors to negotiate prices, quantities and time-scales planning and developing merchandising strategies. >Brand analysis with other known competitor brand for development of product for upcoming season. >Discussion with sourcing & production team regarding sourcing & product development. >Maintain all tracker of SS18 &AW18 season for starting till end. >Arranging all sample accord to price range & maintaining all in excel sheet with every description during presentation with buyer. > Time to time sample send to buyer for approval fabric swatch card for all categories for if needed. >Making range presentation for all categories for all buyers Myntra, Amazon, Flip kart for presenting our product. > Maintaining excel file for all follow-up tracker for category wise merchandise from start till final. >Monitor market change , competitor price and product - research and anticipate sales trend. >Analyze the result of research and use the data to predict future result. Responsibility to get coordinator with merchandising team to get the right product at the right price from the right type of vendor.
>Analyzing sales figures market trends to anticipate product needs.
>Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives. >Analyze sales figures, customer’s reactions and market trends to anticipate product needs and plan product ranges/stock. >Forecast profits/sales and plan budgets Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc > Visiting store periodically for find out problem during sale. >Oversee the branding and advertising of a company's new or existing products. > Evaluate local market competition and analyze pricing strategies / markdowns etc. Analysis of sales forecasting, relevant financials and reporting on product sales meeting. >Range planning and product mix. > Range presentation of each merchandise category wise for our meeting with buyer (Samarth enterprises, Shopper stop, Myntra, flip kart, Amazon. >Trade show organizes for sales dive.
Quality control of company order running in Delhi, Ludhiana & Chennai, Monitoring and timely execution of our orders and sampling programmed. Co-ordination/follow-up with supplier and buyer. Weekly production status report and sampling status reports to be given to head office on every Thursday. Sourcing of new fabric qualities, products and suppliers. Co-ordinate with team member from sampling to shipment, of garment Assisting senior and Brand client in maintain P.D of merchandise. Mailing and coordinate with the buyer and Vendor regarding, preparing fabric swatch card for approval, checking of sample received from vendor for approval Product development. Monitoring and timely execution of our orders and sampling program.Works closely with vendors, maintaining positive relationships while negotiating specs, pricing, and deadlines. Work independently and prioritize job duties.
Achievement-Mr. India manhunt (Modeling) 2017.Selected as top 15 out of 70 candidate
(Delhi).
Top 10 Finalist for Meraj Ek Pehchaan face of The year 2020. (Bangalore). Upcoming pegant (National pagent of INDIA).
Education Summary
PG in fashion Marketing & Management from Niift, Mohali Chandigarh scoring 72% in year 2013.
Graduation in English literature &language from Ranchi, University.
Certification- ADCA diploma in computer application for 1 year with ambition computer center. Google analytics. Fundamental of digital marketing. Google ad and search certificate. Marketplace Pla certification.
