Taiwo Daniel Undergraduate Research Project
Taiwo Daniel Undergraduate Research Project
Taiwo Daniel Undergraduate Research Project
BY
DANIEL, TAIWO
SUPERVISOR
APRIL 2020
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DEDICATION
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ACKNOWLEDGMENTS
My earnest gratitude goes firstly to God almighty who has brought me thus far in life and
I am profoundly grateful to my beloved parents Mr. Christopher Fola Daniel and Mrs.
Christine Folasade Daniel for their love and guidance in all my endeavours.
My candid gratitude goes to my lecturer Dr. Patricia Ernest Onuiri and to my project
supervisor Mr. Oluwafemi Olomojobi who were both instrumental in the successful completion of
I am also extremely grateful to all the faculty members of the department of mass
communication and other staff at Babcock University, who were very supportive in the
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ABSTRACT
Media coverage of persons with disabilities in Nigeria has brought some attention to the needs of
persons with disabilities in the Nigerian society. However, there is more to be done in this aspect.
The main objective of this study was to examine the coverage pattern of Nigerian newspapers in the
representation of persons with disabilities. The agenda-setting theory, framing theory and
development media theory provided the theoretical framework for the study.
Using the content analysis research method, two Nigerian newspapers – The Punch and The
Guardian – were purposively selected. The complete enumeration technique was used to study the
entire weekday and weekend editions of the two newspapers published between January 1, 2019
and June 30, 2019, resulting in a sample size of 362 editions. A total of 407 contents were found,
coded, and analysed. Results were presented in frequency tables and charts.
The findings showed that the newspapers were primarily positive in their reportage on persons with
disabilities. The newspapers did not give adequate prominence to persons with disabilities because
most of the stories were placed on the inside pages. The newspaper coverage was mostly through
news reports, photographs and features – which to some extent gave a first-hand account of the
experience of persons with disabilities in Nigeria. The study concluded that the selected national
newspapers were active in representing persons with disabilities in Nigeria. The study
recommended increasing depth of coverage through the use of editorials which have a more
analytical nature, and to improve the prominence of coverage by increasing contents about persons
with disabilities that appear on the front page.
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CERTIFICATION
I, Daniel Taiwo, hereby certify that this research work was carried out in the department of Mass
Communication for the award of Bachelor of Science (B.Sc) from Veronica Adeleke School of
_________________ ____________
Daniel Taiwo Date
Researcher
____________________ ____________
Mr. Olomojobi Oluwafemi Date
Supervisor
_________________ ____________
Dr. Adekoya Helen Date
Head of Department
_________________ ____________
External Examiner Date
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TABLE OF CONTENTS
Contents Page
Title Page i
Dedication ii
Acknowledgement iii
Abstract iv
Certification/Approval page v
Table of Contents vi
List of Tables ix
List of Figures x
2.0 Introduction 11
3.0 Introduction 26
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CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS
4.0. Introduction
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33
42
45
5.1 Summary 47
5.2. Conclusions 49
5.3 Recommendations 49
References 51
Appendix. 54
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LIST OF TABLES
Table Page
4.1.5 Level of Prominence accorded Persons with Disabilities in the selected newspapers
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LIST OF FIGURES
Figure Page
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CHAPTER ONE
INTRODUCTION
The influence of the media on human perception has constituted a major discourse amongst
scholars and media professionals. Cunningham (2016) opined that “the last five hundred years has
recorded significant influence of mass media on human perception, with an exponential growth
owing to the advancements in technology” (p. 1). Most people rely on information and
communication delivered through multiple platforms to keep abreast of happenings, get informed
In the same vein, Sanchez (2010) clarified the influence of the media by saying that the media
suggests to people the issues that are of importance in the world (p. 5).
Cunningham (2016) supported this statement in his assertion that “to a great extent, people depend
on the mass media for current news and facts, to create a sense about what is and is not important;
In the discourse on increasing and improving the portrayal of persons with disabilities (PWDs) in
the media, published by Fundación ONCE (2008), it was pointed out that:
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In view of the fact that the media has the capacity to shape people’s perception because they trust
the media as an authority for news, information, education and entertainment; it could be agreed
with Cunningham (2016), that “mass media is an important force in modern culture which could be
used to increase and/or improve the portrayal of persons with disabilities in the media” (p. 1). This
assertion is also in agreement with Sanchez (2010) who wrote that “how persons with disabilities
are portrayed and the frequency with which they appear in the media has an enormous impact on
It is however, opined by the Department for International Development (DFID) (2000) that
“disability is both a cause and consequence of poverty. Moreover, disability and poverty reinforce
each other, which consecutively contributes to the increased vulnerability and exclusion of persons
with disabilities” (p. 1). But Sanchez (2010) states that “including them in regular programmes on
television and radio in addition to other types of media can help provide fair and balanced
representation and helps to counter commonplace stereotypes that perpetuate negative perceptions
The World Health Organisation and World Bank (2011) defines disability as “the umbrella
term for impairments, activity limitations and participation restrictions, referring to the negative
aspects of the interaction between an individual (with a health condition) and that individual’s
contextual factors (environmental and personal factors)” (p. 4). Disability is not rare as it
constitutes an estimated one billion people standing at about 15 percent of the world’s population
(WHO & World Bank, 2011). Disability is more prevalent in low-income and middle-income
countries than in high-income countries, and among older age groups (WHO & World Bank, 2011;
Persons with disabilities are diverse and not defined by their disability (Al Ju’beh, 2015, p. 14;
WHO & World Bank, 2011, p. 7). The United Nations General Assembly Convention on the Rights
of Persons with Disabilities (CRPD) states that, “persons with disabilities include those who have
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long-term physical, mental, intellectual or sensory impairments which in interaction with various
barriers may hinder their full and effective participation in society on an equal basis with others”
(Article 1).
Thus, disability is not just a health problem but a complex phenomenon that reflects the
interaction between features of a person’s body and features of the society in which he or she lives.
It is also seen to include those who have long-term physical, mental, intellectual or sensory
impairment which in interaction with various attitudinal and environmental barriers, hinders their
full and effective participation in society on an equal basis with others. It is also important to note
that a person with disabilities may be regarded as a person with a disability in one society or
setting, but not in another, depending on the role that the person is assumed to take in his or her
community. The perception and reality of disability also depends on the technologies, assistance
According to the World Health Organization/World Bank World Report on Disability in 2011,
persons with disabilities comprise approximately 15% or 1 billion of the world’s population.
However, these one billion people are often excluded from political life. The United Nations in
1992 proclaimed 3rd December of each year as the international day for disabled persons.
Persons with disabilities (PWDs) generally lack resources, skills and opportunities often available
to other members of the society. PWDs are marginalised socially, economically and politically and
are frequently treated as a subordinate group within society as posited by Adekunle (2013).
Evidence of such marginalisation of PWDs can be found in research that suggests that PWDs
experience abuse at rates 4 to 10 times higher than the rate for people without disabilities (Sobsey,
Wells, Lucardie, & Mansell, 1995). The rate of disability abuse is supposed to be reduced
significantly only if the media supports and influences the rights of PWDs enshrined in the
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Discrimination against Persons with Disabilities (Prohibition) ACT, 2018 and also increase the
On January 23, 2019 President Muhammadu Buhari signed into law the Disability
Discrimination prohibition Act, 2018. This act provides for the full integration of persons with
disabilities into the society and establishes the National Commission with the responsibilities for
their education, health care, social, economic and civil rights. The World Health
Organization/World Bank World Report on Disability in 2011, indicated that about 25 million
Nigerians had at least one disability while 3.6 million of these had very significant difficulties in
functioning. Meanwhile, the 2006 Nigerian census reported 3,253,169 people or 2.32 percent of
the total population of 140,431,790 people with disabilities in that year. Many of them face a
number of human rights abuses including stigma, discrimination, violence, and lack of access to
Nigeria ratified the United Nations Convention on the Rights of Persons with Disabilities
(CRPD) in 2007 and its Optional Protocol in 2010. Since then, civil society groups and people with
disabilities called on the government to put it into practice. In 2011 and 2015, the National
Assembly passed the Discrimination against Persons with Disabilities (Prohibition) Bill 2009, but
former President Goodluck Jonathan declined to sign it into law. The bill for the new law was
passed by the House of Representatives and the Senate joint committee in November 2016, but was
not sent to the current President, Muhammadu Buhari for his signature until December 2018. On
January 17, Buhari denied on national television that he had received the bill. Hundreds of people
protested, and barely five days later, he signed the bill into law. This is an example of how the
media sets the agenda for the audience while fulfilling its social responsibility role towards
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The disability rights law enacted in January 2019 by the National Assembly of the Federal republic
of Nigeria, now prohibits discrimination on the basis of disability and imposes sanctions including
fines and prison sentences on those who contravene it. It also stipulates a five-year transitional
period for modifying public buildings, structures, and automobiles to make them accessible and
usable for people with disabilities. The law will also establish a National Commission for Persons
with Disabilities, responsible for ensuring that people with disabilities have access to housing,
education, and healthcare. The Commission will be empowered to receive complaints of rights
violations and support victims to seek legal redress amongst other duties.
Contemporary history has it that persons with disabilities have been excluded from exercising
their human rights, including the right to political participation. The United Nation Convention on
the Rights of Persons with Disabilities (CRPD) responds to this circumstance and provides a
holistic solution. Article 29 of the CRPD addresses the design and implementation of an electoral
process that is non-discriminatory, while also requiring states to provide voters with disability-
related accommodations and other facilitative measures to enable their equal right to vote and to
Yet to date, what little attention has been paid to the integration of disabled persons into the
society has focused on the validity and scope of exclusions, and neither courts nor legislators have
turned to the positive side of the ledger, namely, how to enable individuals with disabilities to
exercise their franchise. Emerging practices around the globe nonetheless bear out that persons with
According to the World Health Organisation’s 2011 World Disability Report, about 15% of
Nigeria’s population is disabled. This constitutes a sum of at least 25 million in Nigeria’s over 150
million population (WHO & World Bank, 2011). Majority of PWDs are only partially affected by
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their condition and can function in other areas of their lives but majority of the people living with
disabilities have been excluded from exercising their human rights, including the right to political
participation. The discrimination against persons with disabilities (prohibition) Act, 2018 is to
empower authorities to adequately protect persons with disabilities against discrimination or social
exclusion. The enforcement of this law is to ensure equal treatment and participation of people with
Media framing of the challenges of persons with disabilities and the prominence of stories
involving persons with disabilities have brought some attention to the need for PWDs to gain
equality in Nigerian society. But there is more that needs to be done in this aspect. Since the
discrimination against persons with disabilities (prohibition) Act, 2018 was signed into law, media
framing with regard to PWDs has been on the low side. PWDs have always been at the centre of
events and happenings but it appears that the media is lagging behind in PWDs reporting. During
the period of the 2019 general elections, the International Press Center released findings that PWDs
and the youth are the least reported by the media. These facts hereby footholds the purpose of this
research study which is to survey the representation of persons with disabilities in Nigerian
newspapers, using The Punch and The Guardian newspapers as a case study. The desire to provide
support for the participation of persons with disabilities in the Nigerian society in order to facilitate
the fulfilment of their civic responsibilities, constitutes the basis of this study.
The main objective of the study is to examine the extent to which selected Nigerian
newspapers represent persons with disabilities. Hence, the specific objectives are:
1. To assess the frequency of reportage on persons with disabilities in The Guardian and The
Punch newspapers.
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2. To ascertain the formats of presentation used in the coverage on persons with disabilities in
3. To find out the forms of disability reported in The Guardian and The Punch newspapers.
4. To identify the prominence placed on persons with disabilities in The Guardian and The
Punch Newspapers.
5. To determine the depth of coverage on persons with disabilities in The Guardian and The
Punch newspapers.
6. To determine the tone of coverage on persons with disabilities in The Guardian and The
Punch newspapers.
1. What is the frequency of reportage on persons with disabilities in the selected newspapers?
2. What are the formats used in the coverage on persons with disabilities in the selected
newspapers?
4. What is the level of prominence accorded persons with disabilities in the selected
newspapers?
5. What is the depth of coverage on persons with disabilities in the selected newspapers?
6. What is the tone of coverage on persons with disabilities in the selected newspapers?
It is clear from figures that the number of persons with disabilities in Nigeria is significant
and cannot be ignored. Disability is a human rights issue because persons with disabilities
experience inequalities – for example, when they are denied equal access to health care,
disabilities are subject to violations of dignity – for example, when they are subjected to violence,
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abuse, prejudice, or disrespect because of their disability. Some people with disability are denied
autonomy – for example, when they are subjected to involuntary sterilisation, or when they are
confined in institutions against their will, or when they are regarded as legally incompetent because
of their disability.
In view of the human rights violations against persons with disabilities and recent laws to protect
PWDs from marginalisation, this research work will educate and enlighten the media organisations
on how to adequately portray PWDs in order to attract the attention of relevant bodies. The
outcome of this study will also be useful in emphasising the impact that the government and the
public can have on promoting equality for persons with disabilities. The aim of the research is to
encourage better coverage, framing, relationship, opportunities, rights and even image of persons
with disabilities.
legal agencies and formal bodies in Nigeria such as the Joint National Association of Persons with
Disabilities (JONAPWD) to provide knowledge necessary to assist members in their decisions and
actions. The findings from the research would also complement the existing literature and
knowledge in media framing and persons with disabilities. The research work would serve as a
good research material for researchers who may want to conduct a research relating to this in the
future.
This study will investigate the representation of persons with disabilities in The Guardian
and The Punch newspapers of Nigeria. Articles from Guardian and Punch Newspapers for the
period of 6 months between the period of January 1st 2019 to June 30th 2019 will be analysed. The
period was selected because it falls within the period - January 23 rd 2019 - that President
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Muhammadu Buhari signed into law the Discrimination Against Persons with Disabilities
For the purpose of clarity, variables and concepts as used in the context of this study are
defined below:
National Newspapers: refers to newspapers with wide coverage and circulation spread across
Nigeria. The Punch and The Guardian newspapers are used to represent national newspapers in
Nigeria.
Representation: this comprises the process of sourcing, reporting and analysing information by a
particular newspaper on persons with disabilities. It refers to reports and analyses of stories on
persons with disabilities as presented in the selected national newspapers. This was measured
through the news reports, features, news analyses, columns, photographs, editorials, geographic
contained in The Punch and The Guardian within the period of study.
individual. For the purpose of this study, disability refers to the negative aspects of the interaction
between an individual with a health condition (such as cerebral palsy, Down syndrome, depression)
and personal and environmental factors (such as negative attitudes, inaccessible transportation and
public buildings, and limited social supports). This study is primarily concerned about disabilities
Frequency: how often are there stories about persons with disabilities in the selected newspapers
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Prominence: This is measured through page placement of stories about persons with disabilities in
the selected newspapers. These include: Front page (main lead), Front page (other), back page, OP-
Format of coverage: this refers to the type of presentation used in the reportage on persons with
disabilities in the selected newspapers. These include: news stories, features, photographs and
columns.
Depth of coverage: this refers to the amount of space allocated to the stories on persons with
disabilities in the selected newspapers. The space allocated is measured as follows: Full page
indicating high depth of coverage, half page indicating moderate depth of coverage and quarter
Tone of coverage: this refers to the verbal nature used to frame the reports on persons with
disabilities. Indicators for tone of coverage include positive tone, negative tone or neutral tone.
Persons with Disabilities (PWDs): persons with long-term physical, mental, intellectual or
sensory impairments which hinders their full and effective participation in society on an equal basis
with others.
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CHAPTER TWO
REVIEW OF LITERATURE
2.0 Introduction
This chapter provides an in-depth definition and discussion of the major concepts in this
This section provides a discussion and definition of the major concepts in this study
beginning with statistics on persons with disabilities in Nigeria, categories of disability and the
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According to Hanifen (2019) out of Nigeria’s estimated population of 200 million,
approximately 27 million people live with disabilities. Hanifen (2019) made reference to a 2005
study by the Leprosy Mission Nigeria which found that, of its 1,093 respondents, 37% struggled
with visual impairments, 32% had limited mobility, 15% had reduced hearing and the majority of
the people surveyed – 61% - were unemployed because of their disability. The finding of the study
also suggested that persons with disabilities in Nigeria typically receive little support from the
government and instead rely on family members, non-governmental organisations (NGOs) and
religious groups. The study also found that one of the biggest obstacles of persons with disabilities
is the stigma surrounding their disabilities, which excludes them socially, economically and
politically. Often, families treat people with disabilities in Nigeria as a secret shame, and work and
education exclude them. In extreme cases, their families abandon them or if the family is wealthy,
they institutionalise them. The Leprosy Mission Nigeria found in its survey that 16% of its
3. Participation restrictions in normal daily activities, such as working, engaging in social and
People with disabilities are faced with impairments in their own bodies and barriers created by
the social environments they live in, which hinder their “full and effective participation in
section 35(1)(e), “Every person shall be entitled to his personal liberty and no person shall be
deprived of such liberty save in the following cases and in accordance with a procedure permitted
by law – in the case of persons suffering from infectious or contagious disease, persons of unsound
mind, persons addicted to drugs or alcohol or vagrants, for the purpose of their care or treatment or
Section 40 of the same document states “Every person shall be entitled to assemble freely and
associate with other persons, and in particular he may form or belong to any political party, trade
Section 41 states “Every citizen of Nigeria is entitled to move freely throughout Nigeria and to
reside in any part thereof, and no citizen of Nigeria shall be expelled from Nigeria or refused entry
Section 42 sub-section 1 states “A citizen of Nigeria of a particular community, ethnic group, place
of origin, sex, religion or political opinion shall not, by reason only that he is such a person: -
(a) be subjected either expressly by, or in the practical application of, any law in force in Nigeria or
citizens of Nigeria of other communities, ethnic groups, places of origin, sex, religious or
(b) be accorded either expressly by, or in the practical application of, any law in force in Nigeria or
any such executive or administrative action, any privilege or advantage that is not accorded to
citizens of Nigeria of other communities, ethnic groups, places of origin, sex, religious or
political opinions.
(2) No citizen of Nigeria shall be subjected to any disability or deprivation merely by reason of the
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2.1.4 Discrimination Against Persons with Disabilities (Prohibition) Act, 2018
The Discrimination Against Persons with Disabilities (prohibition) Act 2018 provides for the full
integration of persons with disabilities into the society and establishes the National Commission for
Persons with Disabilities and vests the Commission with the responsibilities for their education,
health care, social, economic and civil rights. It was signed into law by President Muhammadu
Part VI, section 30 of the Discrimination against persons with disabilities (prohibition) Act, 2018
outlines the law regarding opportunity for employment and participation in politics for persons with
(1) Persons with disabilities shall be encouraged to fully participate in politics and public life.
(2) Government shall actively promote an environment in which persons with disabilities can
(b) non-governmental organisations and associations concerned with the public and political life of
Studies have examined the concept of disability with no specific definition of the perceived
subject. Davis (2010) & Pelka (2012) posited that that the understanding of or perception borne by
the
disabled majority as to what constitutes a disability could basically be factored by time and social
or cultural circumstances. (Pelka, 2012), states that this “explains the differences determining how
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1. Cultural Perception of Disability: According to some scholars in the past, disability is
"any process that turns impairment into a negative (thing) by creating barriers to access.
This meaning given to disability therefore highlights the perception of people towards
persons with disabilities which depends on culture and cultural practices. This explains why
opinions/views. Pelka (2012) asserts that whereby in some cases a particular condition,
in the individual as someone who lacks the full compliments of physical and cognitive
elements of true person hood and who must be cleared or rehabilitated. In the same vein, the
Impaired Against Segregation (UPIAS) in its policy statement in December 1974 defines
people with disabilities as "a group under oppression, needing favourable circumstances for
their own without interference from any quarter whatsoever" (p. 266).
Disability and Health (ICF) understands functioning and disability as a dynamic interaction
between health conditions and contextual factors, both personal and environmental.
medical and social models” (pp. 4-5). Meanwhile, none of the above models of definitions
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take into consideration any form of representation of persons with disabilities by the media
The Guardian newspaper is one of the outstanding newspapers in Nigeria. It was established on the
27th of February 1983 by Alex Ibru from Delta State, among those who weaned the paper at the
cradle stage were Dr. Dele Cole, Dr Stanley Macebuh and Segun Osoba who were all former
executives of Daily Times. The motto of the paper is “Conscience, Nurtured by Truth” and to some
reasonable extent, it tries to live up to this motto. The Guardian is regarded as “the most respected
newspaper in Nigeria” (answersafrica.com). Due to this reputation of the newspaper and its wide
readership, this project research will survey the newspaper contents to reach a conclusion about its
The Punch newspaper was founded by two friends, James Aboderin, an accountant, and Sam
Amuka, a columnist and editor at the Daily Times of Nigeria. Amuka became the first editor of the
Sunday Punch. In November 1976, a few years after the first print of its Sunday edition, the duo
started printing their trademark daily newspaper. Both editions were designed to favour a friendlier
apolitical approach to news reporting, combining footage of social events with everyday political
news. The paper sustains itself by delving into broad issues that interest myriad people.
Punch Nigeria Limited was registered on August 8, 1970, under the Companies Act of 1968 to
engage in the business of publishing newspapers, magazines and other periodicals of public
interest. It was designed to perform the tripartite functions of the popular mass media: informing,
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2.2 Theoretical Framework
This study will be based on the theoretical proposition of the following theories:
Agenda-Setting Theory describes the ability of the news media to influence the importance
placed on the topics of the public agenda. This theory posits that if a news item is covered
frequently and prominently, the audience will regard the issue as more important.
The Agenda Setting Theory was first introduced in 1972 in Public Opinion Quarterly by Dr.
Maxwell McCombs and Dr. Donald Shaw. This theory was developed as a study on the 1968
presidential election where Democratic incumbent Lyndon B. Johnson was ousted by Republican
challenger Richard Nixon. Known as the “Chapel Hill Study,” McCombs and Shaw surveyed 100
residents of Chapel Hill, North Carolina on what they thought were the most important issues of the
election and how that compared to what the local and national media reported were the most
important issues (McCombs & Shaw, 1972). Their theory, also known as the Agenda Setting
Function of the Mass Media, suggested that the media sets the public agenda by telling you what to
think about, although not exactly what to think. The abstract in their first article about this theory
states:
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part
in shaping political reality. Readers learn not only about a given issue but also how much
importance to attach to that issue from the amount of information in a news story and its position.
In reflecting what candidates are saying during a campaign, the mass media may well determine the
important issues – that is, the media may set the “agenda” of the campaign (McCombs, 2003).
Since 1972, McCombs and Shaw have expanded on this theory, producing many research
articles and even extending the theory to include what they now call Second Level Agenda
Setting (Davie, 2011). In its most basic sense, agenda setting is the creation of public awareness
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and concern of salient issues by the news media. The two most basic assumptions of agenda setting
are: (1) the press and the media do not reflect reality; they filter and shape it; (2) media
concentration on a few issues and subjects leads the public to perceive those issues as more
important than other issues. The time frame for this is one of the most critical aspects of the agenda
setting role in mass communications. Agenda setting occurs through a cognitive process known as
“accessibility,” which implies that the more frequently and prominently the news media covers an
issue, the more that issue becomes accessible in the audience’s memory (Iyengar & Kinder, 1987).
When examining agenda setting and the media’s influence on an audience, one has to
consider the audience’s predisposition to certain beliefs. According to the audience effects model,
the media’s coverage of events and issues interact with the audience’s pre-existing sensitivities to
produce changes in issues concerns. This means that an audience that is already highly sensitive to
an issue will be most affected by an issue that is given increased news exposure while the same
issue may have a limited effect on other groups. Another issue that causes variations in the
audience effect is the correlation between the Public agenda and the media agenda and whether the
issue is obtrusive or unobtrusive (Walgrave & Van Aelst, 2006). Obtrusive issues are those that
affect nearly everyone, such as high gas prices or an increased cost of food at the grocery store.
Unobtrusive issues are those that are more distant to the public, like a political scandal or the
genocide in Darfur. Research suggests that the obtrusiveness of an issue is based on the audience’s
personal experience with the topic. In light of this, media coverage about PWDs is something that
would be of interest to persons with disabilities and other concerned groups of persons because
The relevance of the agenda-setting theory to this study is based on the assumption
that the facts which people know about public issues tend to be those which the mass media present
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to them. It is also based on the assumption that the significance which the audience ascribe to issues
tend to be proportionate to the amount of attention given to those issues in the media. The agenda
setting theory assumes that the media have a role to play in the issues that people think about.
Therefore, the media confer status on what is reported. In this case, the assumption is that the media
reportage would set the agenda for what the audience think about persons with disabilities.
The concept of framing is related to the agenda-setting tradition but expands the
research by focusing on the essence of the issues at hand rather than on a particular topic. The basis
of framing theory is that the media focuses attention on certain events and then places them within
a field of meaning. Framing is an important topic since it can have a big influence and therefore the
In essence, framing theory suggests that how something is presented to the audience (called
“the frame”) influences the choices people make about how to process that information. Frames are
abstractions that work to organise or structure message meaning. The most common use of frames
is in terms of the frame which the news or media place on the information they convey. They are
thought to influence the perception of the news by the audience, in this way it could be construed as
a form of second level agenda-setting – they not only tell the audience what to think about (agenda-
setting theory), but also how to think about that issue (second level agenda setting, framing theory).
The theory was first put forth by Goffman Erving in 1974 in a publication titled Frame Analysis:
An Essay on the Organisation of Experience. Goffman put forth that people interpret what is going
on around their world through their primary framework. This framework is regarded as primary as
it is taken for granted by the user. Its usefulness as a framework does not depend on other
frameworks.
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Goffman states that there are two distinctions within primary frameworks: natural and social.
Both play the role of helping individuals interpret data. So that their experiences can be understood
Natural frameworks identify events as physical occurrences taking natural “literally and not
Social frameworks view events as socially driven occurrences, due to the whims, goals, and
manipulations on the part of other social players (people). Social frameworks are built on the
natural frameworks. These frameworks and the frames that they create in our communication
Goffman’s underlying assumption is that individuals are capable users of these frameworks on a
2. Stories (myths, legends): To frame a topic via narrative in a vivid and memorable way.
3. Tradition (rituals, ceremonies): Cultural values that instil significance in the mundane,
4. Slogan, jargon, catchphrase: To frame an object with a catchy phrase to make it more
5. Artifact: Objects with intrinsic symbolic value – a visual/cultural phenomenon that holds
negative) that might not be immediately apparent; to create an inherent bias by definition.
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Framing is in many ways tied very closely to Agenda Setting theory. Both focus on how media
draws the public’s eye to specific topics – in this way they set the agenda. But Framing takes this a
step further in the way in which the news is presented creates a frame for that information. This is
usually a conscious choice by journalists – in this case a frame refers to the way the media as
gatekeepers organize and present the ideas, events, and topics they cover.
Framing is the way a communication source defines and constructs any piece of communicated
information. Framing is an unavoidable part of human communication – we all bring our own
The media framing theory is relevant to this study because it supports the assumption
that there is a positive correlation between the way the Nigerian press presents the news about
persons with disabilities and the way the Nigerian public come to understand and perceive persons
with disabilities. As a result of this, the main objective of this study is to examine the extent to
Propounded by Dennis McQuail in 1987, the development media theory makes the
following assumptions:
1. The media must accept and carry out positive development tasks in line with national
established policy.
2. Freedom of the media should be open to economic priorities and development needs of the
society
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3. The media should give priority in their content to national culture and languages.
4. The media should give priority to news and information that link with other developing
5. Journalists and other media workers have responsibilities as well as freedom in their
6. In the interest of development ends, the state has a right to intervene in, or restrict media
Folarin (2002), cited in Anaeto, Onabajo, & Osifeso (2008) is of the opinion that the theory
can be further fine-tuned to fit perfectly into the situation of developing countries.
According to him, the assumptions of the development media theory should be as follows:
1. The media should accept and carry out positive development tasks in line with
2. The media should accept and help in carrying out the special development tasks of
creativity.
3. “National” media should give priority in their content to the national macro culture in so
far as this can be abstracted from the national environment, then to regional cultures and
then to local culture, all in a descending order of priority. “Regional” media are to
accord propriety to regional cultures (and languages), while “local” media give priority
22
4. The media should carefully identify and give due attention in their foreign news to link
with other countries having similar socio-cultural orientations and/or political and
economic aspirations.
5. In order to safeguard the ideals of press freedom, journalists and other media workers
should, at all times, faithfully fulfil their obligations and strongly defend their rights in
6. The state with its systems has a duty to see to it that media or journalists presumed to
have contravened any national laws in the course of their information gathering can
The development media theory, according to Folarin (2002), has already provided bearing for the
“Nothing in the origin, basis and principle of the development media theory should be interpreted
as shielding media and journalists from social responsibility or ousting the concept of press
The relevance of the development media theory to this research lies mainly in the
assumption that the media serve as a platform to report on issues of importance to the society at
large; the issue being of persons with disabilities in this case. By reporting on matters of importance
to PWDs, the media are carrying out positive development tasks in line with nationally established
policy as is the case with the recently signed Discrimination against persons with disabilities
concerning them with a view to appreciating how news media frames impact society’s perception of
people with disabilities. A textual analysis method was used to examine newspapers’ reports of
disability within the period of a decade – 2001 to 2010. The sample was drawn from two major
newspapers in Nigeria – Daily Trust based in Abuja, north-central Nigeria and Nigerian Tribune based
in Ibadan, south-western Nigeria. This was done to ascertain whether cultural and religious differences
between the north (predominantly Islam) and south (predominantly Christian) impact news reports on
disability. Results of the analysis revealed a similarity between the media in both regions as they often
employed stereotypically offensive language when reporting disability stories. Media frames that
emphasised frailty, charity, disparity and derogatory labels created room for stereotype, prejudice and
stigma. Ogundola (2013) made the conclusion that such media frames had a negative impact on how
society was relating with people with disabilities in Nigeria. On the other hand, the media in the north
(Islamic factor) portrayed people with disabilities as visible in northern communities while the media in
the south portrayed them as segregated in southern communities through institutionalisation. Ogundola
(2013) suggested a media guideline on disability to guide journalists on how to report disability news in
Barbashina (2011), using the qualitative content analysis research method, sought to examine how
Russian press represented people with disabilities. The material for the analysis consisted of sixty
articles selected from Russian’s four national newspapers. The study covered a period of the year
2011. Labeling theory and stigma were used for the analysis of the results. The results showed that
Russian press described discrimination of people with disabilities, social support provided to them
by the Government and their active way of life. The newspaper articles mentioned that the Russian
Government tries to integrate disabled people into society. The study did not find any significant
differences in the representation of people with disabilities in various newspapers. It was found that
the articles covered physical disabilities, such as mobility, hearing and visual impairments.
24
Barbashina (2011), found from studying newspaper articles that people with disabilities face
A number of other researchers have also showed that people with disabilities have limited
access to the labour market. Barbashina (2011), cited the study of Zalkauskaite (2012) which
discovered the Lithuanian press showed that people with disabilities were often excluded from the
labour market due to their health conditions. Newspaper articles included in her study indicated that
most of the employers do not contemplate on employment of people with disabilities as they were
perceived the “holdout” of progress in the labour market” (Zalkauskaite, 2012, p. 88)” (p. 29). The
study of Wahl (1992), which was conducted using the literature review method, found that persons
with mental disabilities were depicted as unemployed in the mass media. Clogston (1994) in his
study discovered that the issue of employment of people with disabilities was discussed in
American press.
Keller et al. (1990), who conducted quantitative content analysis of American press, mentioned that
the majority of newspaper articles included in their study portrayed people with disabilities as
individuals who are suffering. In the study of Iarskaia-Smirnova and Romanov (2006), it was found
that Russian media presented various infringements of the rights of persons with disabilities. The
study of Phillips (2012) revealed that cases of violations of the rights of people with disabilities by
the withdrawal or late payment of disability benefits were reflected in Ukrainian print media.
This chapter presented the review of literature for this study through three broad areas of
conceptual review, theoretical framework and empirical review. Under the conceptual review,
disability was conceptualized and a brief clarification of related sub-concepts including categories
of disability, persons with disabilities in Nigeria, and constitutional rights of persons with
25
disabilities in Nigeria was made. The culture of perception towards persons with disabilities was
also examined.
Focus then turned to explore the discrimination against persons with disabilities
(prohibition) act (2018) as well as the constitutional rights of persons with disabilities in Nigeria.
Under the theoretical framework, the agenda-setting theory, framing theory, and development
media theory which form the theoretical foundation of the study, were all discussed with the
The empirical review for this study was concentrated on previous studies assessing the press
representation of persons with disabilities in various parts of the world such as Nigeria, Russia,
It was observed that there is sparse research on the representation of persons with
disabilities by the Nigerian press. This was a major gap in literature this study attempted to fill.
26
CHAPTER THREE
METHODOLOGY
3.0 Introduction
This chapter explains the methodology that was used in arriving at the findings of this study. It
consists of the research design, the population of study, sampling size, sampling technique, process
of measuring the validity and reliability of the research instrument, and the method of data analysis.
The research design appropriate for this study is the descriptive design. The study adopted content
analysis as the research method. Content analysis, as described by Asemah, Gujbawu, Ekhareafo
and Okpanachi (2012), is “an analysis based on the manifest content of the mass media message”
(p. 79). The contents of newspapers can be studied systematically, objectively and quantitatively
and inferences can be made. Therefore, using content analysis makes the method suitable for this
study. Furthermore, proffering answers to the research questions of this study could only be
The target population of this study included national daily newspapers in Nigeria. The print
medium was chosen due to the permanent nature of the medium, the availability and easy
accessibility to the contents of the medium, unlike the broadcast media. 362 weekday and weekend
editions (181 editions each) of The Punch, and The Guardian published between January 1st 2019
and June 30th 2019 formed the accessible population of this study. The period was chosen based on
relevance and currency of issues surrounding persons with disabilities in Nigeria and also because
23rd January 2019 is the date on which Nigeria’s President Muhammadu Buhari signed into law the
27
Table 3.2.1: Population of the study from January – June 2019
Two privately owned newspapers in Nigeria were purposively selected: The Punch and The
Guardian. This is because they have credibility, accessibility and large readership figures. All
weekday and weekend publications from January 1 st till June 31st will amount to 362 editions, and
Since it is not practical to study all daily newspapers in Nigeria, the sample of the population was
restricted to two (2) national newspapers: The Punch and The Guardian. A cumulative total of 362
editions of the selected newspapers made up the sample size for this study. This was arrived at by
drawing the entire 181 weekday and weekend editions of each newspaper from the six-month study
The purposive sampling technique was used in selecting the two newspapers - The Punch,
and The Guardian - for this study. They were selected based on the criteria that they are two of the
most widely read, privately owned national daily newspapers in Nigeria with widespread
circulation across Nigeria. This is fundamental since the issue this study examined is national in
scope and concerns private individuals in the society. These newspapers also have a strong online
presence that complement the distribution of their print copies. In terms of popularity, The Punch
newspaper is considered as the most widely read newspaper in Nigeria having won newspaper of
the year at the Diamond Awards for Media Excellence (DAME) in December 2017. The Punch
28
defeated The Nation and The Guardian that were runners up in the coveted categories (Popoola,
Falayi, & Eniola, 2017). The complete enumeration technique was applied to study all weekday and
The research instrument used for the collection of data was the coding schedule. The coding
schedule consists of the coding manual and the coding sheet. The coding manual is a structured
instrument which provides the guide on how to complete the coding sheet. The coding sheet is used
by coders to record codes assigned to variables on the coding manual. The coding manual used for
this study contains content categories and variables related to the focus of the study; that were used
The content categories and variables for this study are the following:
1. Format of Coverage: this refers to the layout by which the news on persons with
disabilities is presented by the selected newspapers. Formats of coverage in this study were
2. Position of Story: refers to the page placement of news reports and articles about persons
with disabilities in the selected newspapers. This was used to measure the level of
on the front and back pages were considered as the most prominent, those on the editorial
(Op-Ed) page were regarded as moderately prominent, and those on the inside pages were
3. Space allocated: full page, half page or quarter page. The amount of space allocated to each
story concerning persons with disabilities was used to determine the depth of coverage. Full
page indicates a good depth of coverage, half page indicates a moderate depth of coverage,
29
4. Tone of Coverage: are the angles persons with disabilities are presented in news reports
and articles of the selected newspapers. These include: positive tone, negative tone and
neutral tone.
i) Negative Tone: the selected newspapers’ portrayal of issues about persons with
ii) Positive Tone: the selected newspapers’ portrayal of issues about persons with
iii) Neutral Tone: the selected newspapers’ portrayal of issues about persons with
5. Nature of Disability
The nature of disability presented in the news reports were categorised as follows:
(i) Mobility/Physical Disability: this category of disability includes people with varying types of
physical disabilities including upper limb(s) disability, lower limb(s) disability, manual dexterity,
(ii) Spinal Cord Disability: such individuals have to use a wheel chair for mobility.
(iii) Brain Disability: this is a type of disability in the brain that occurs due to a brain injury. It is of
two types:
b. Traumatic Brain injury: brain injury resulting in emotional dysfunction and behavioural
disturbance.
(vi) Cognitive/Learning Disabilities: impairment present in people who are suffering from
dyslexia and various other learning difficulties and includes speech disorders.
30
(vii) Psychological disorders: this includes the following:
a. Affective Disorders: disorders of mood or feeling states either short or long term.
behaviour.
(viii) Invisible Disability: disabilities that are not immediately apparent to others.
(ix) Unspecified disability: news reports on PWDs in general without reference to any specific
disability.
Mehren & Lehmann (1991), cited in Asemah, et. al., (2012), defined reliability as “the
degree of consistency between two measures of the same thing. It is the consistency of scores
obtained by the same person when retest with identical test or with an equivalent form of the test on
different occasions” (p. 205). To ensure the reliability of the research instrument, a coding schedule
was prepared using simple language in order to ensure simplicity of representation of the variables
to be content analysed. Categories on the coding schedule were mutually exclusive and arranged
sequentially. To further ensure the reliability of the research instrument, inter-coder reliability test
was conducted.
According to Asemah, Gujbawu, Ekhareafo, & Okpanachi (2012), “validity, refers to the
making decisions relevant to a given purpose. Validity is established by evidence” (p. 208). To
ensure the validity of the instrument for this study, the research instrument called a coding schedule
was drafted by the researcher, based on concepts identified in previous studies, confirming that the
31
method effectively evaluates communication in an objective and quantitative manner for the
purpose of measuring the variables. The drafted coding schedule was cross-checked against the
research questions to ensure that all items on it were in correlation with the objectives of the study.
Furthermore, the coding schedule was compared to those used in previous studies and, thereafter,
variables were modified where necessary. Lastly, the coding schedule passed through the scrutiny
of the researcher’s supervisor as well as three other academics in the field of mass communication,
and corrections were used as guidelines in developing the final draft of the coding schedule.
A coding schedule was used by the researcher and one trained research assistant to collect data
from the selected national newspapers sourced from the Abuja National Library, the Ilorin National
Library and the Laz Otti Memorial Library of Babcock University, Ilishan-Remo, Ogun State,
The data collected from The Punch and The Guardian newspapers were recorded using the
Microsoft Excel program and analysed with the use of frequency distribution tables and charts.
32
CHAPTER FOUR
4.0 Introduction
The central aim of this study was to examine the representation of persons with disabilities in
national newspapers in Nigeria. Content analysis was adopted to examine the daily editions of two
selected privately owned national newspapers in Nigeria – The Punch and The Guardian –
published between January 1, 2019 and June 30, 2019 (6 months). A total of 362 editions of the
two selected newspapers were examined to identify and analyse contents on persons with
disabilities in Nigeria.
Data for this study were generated through the use of coding schedule. In doing this, 8
content categories together with the variables under them were outlined in the coding manual
prepared for this study. Coding sheets were used to manually record codes assigned to variables in
the coding manual before they were transferred to Excel spreadsheet for analysis. Therefore, this
chapter presents the analysis and interpretation of data generated, and discussion of findings. The
chapter first presents an overview of the study, followed by answering of research questions and
discussion of findings. The statistical methods used include frequency counts, cross-tabulation and
charts.
33
4.1 Data Presentation and Analysis
Table 4.1.1 shows that two newspapers were considered for this study, namely The Punch and The
Guardian. The Guardian newspaper (50.6%) covered more stories about persons with disabilities
than The Punch newspaper (49.4%). Moreover, this is only marginal with a difference of 1.2%. In
all, both newspapers were fairly consistent in their reportage of persons with disabilities during the
period of study. In terms of frequency of reportage, the months with the highest aggregate coverage
34
of stories on persons with disabilities were April, May and June. The months with the least
coverage of persons with disabilities was February. These results show that coverage on persons
with disabilities is present in both The Guardian and The Punch newspapers with a slightly higher
Research Question One: What is the frequency of coverage on persons with disabilities in the
selected newspapers?
(100)
35
Figure 4.1.1: Coverage of Persons with disabilities
by the selected newspapers across the selected
months
40
35
30
25
20
15
10
5
0
January February March April May June
Figure 4.1.1: coverage of persons with disabilities by the selected newspapers across the
selected months
Table 4.1.2 and Figure 4.1.1 indicate that overall, both The Guardian and The Punch newspapers
were constant in their reportage on persons with disabilities from January to June of 2019. The
Guardian (n=206, 50.6%) reported a slightly higher number of stories on persons with disabilities
than The Punch (n=201, 49.4%). The frequency of reportage on PWDs by The Guardian and The
Punch remained constant through the months. This suggests that both The Guardian and The Punch
frequently covered stories concerning Persons with disabilities for the entire period of study.
Research Question Two: What are the major formats used in the coverage on persons with
36
Figure 4.1.2: Formats of coverage of
persons with disabilities
Column
Photograph
Feature
News Report
0 10 20 30 40 50 60
Table 4.1.3 and Figure 4.1.2 show the formats of coverage used to present news about PWDs in the
selected newspapers. The two newspapers presented news on PWDs most frequently through the
form of news report (n=196, 48.2%), photograph (n=123, 30.2%), column (n=47, 11.5%), and
feature articles (n=41, 10.1%). Photographs were used to give account of events as well as to
accompany news reports, column and feature articles in order to provide greater insight into the
subject of the story. Photographs were highly utilised in the coverage of PWDs in both newspapers.
News reports were the most utilised format of coverage of PWDs in both newspapers, implying the
Research Question Three: What is the central nature of disability reported in the selected
newspapers?
37
Variables Freq Name of Newspaper Total
(%)
The Punch The Guardian
Mobility/Physical Disability Freq(%) 74(36.3) 95(46.2) 169(41.5)
38
Table 4.1.4 and Figure 4.1.3 show the various nature of disability reported in the news on persons
with disabilities in the selected newspapers. The most frequently reported nature of disability in the
selected newspapers was mobility/physical disability (n=169, 41.5%); reported more by The
Guardian (n=95, 46.2%) than The Punch (n=74, 36.3%). Unspecified disability (n=86, 21.1%) was
accorded the second highest coverage by both newspapers. The Guardian (n=47, 23%) recorded a
higher coverage of stories on unspecified disability than The Punch (n=39, 19.5%). The third
highest coverage was accorded to psychological disorder (n=57, 14%), by The Punch (n=39,
19.5%) and The Guardian (n=18, 8.7%). Visual disability was accorded 9.6% (n=39) of overall
coverage between The Punch (n=25, 12.4%) and The Guardian (n=14, 6.9%). Cognitive/learning
disability followed in coverage with 8.6% (n=35) of total coverage, by The Punch (n=17, 8.8%) and
The Guardian (n=18, 8.7%) having similar coverage proportion. The nature of disability least
covered by both newspapers were spinal cord disability (n=7, 1.7%) covered by only The Guardian
(n=7, 3.5%) in the form of photographs on the back page of the newspaper; head injury/brain
disability (n=7, 1.7%) covered only by The Punch (n=7, 3.5%) and hearing disability (n=7, 1.7%)
covered by only The Guardian (n=7, 3.5%). These imply that the extent of coverage was accorded
disability and cognitive/learning disability. While, spinal cord disability, head injury/brain
disability and hearing disability were accorded the lowest extent of coverage. Regardless, the
spectrum of disabilities was accorded coverage by the selected newspapers as all types of
Research Question Four: What is the level of prominence accorded persons with disabilities
Table 4.1.5 Level of Prominence accorded persons with disabilities in the selected newspapers
39
Main lead (front page) Freq(%) 0(0) 0(0) 0 (0)
100
90
80
70
60
50
40
30
20
10
0
Other (Front page) Op-Ed page Inside page Back Page
Table 4.1.5 and Figure 4.1.4 show the position of stories published by the selected
newspapers. Majority of the stories on persons with disabilities were on the inside pages of the
selected newspapers (n=374, 91.9%) with slightly more appearing on the inside pages of The
Punch (n=190, 94.7%) than The Guardian (n=184, 89.6%). The Guardian (n=14, 6.9%), gave
more prominence than The Punch (n=4, 1.8%) to persons with disabilities through its front page
and back page (The Guardian n=4, 1.7%. The Punch n=0). This implies that The Guardian gave
slightly more prominence to issues concerning PWDs than The Punch. Overall, the selected
40
Research question five: What is the depth of coverage on persons with disabilities in the
selected newspapers?
90
80
70
60
50
40
30
20
10
0
Full Page Half Page Quarter Page
Table 4.1.6 and Fig. 4.1.5 show the amount of coverage allocated to persons with disabilities in the
selected newspapers. Majority of the coverage on persons with disabilities was published on quarter
pages in The Guardian (n=292, 84.4%) and The Punch (n=177, 52.2%). Compared to The
Guardian, The Punch published more stories in Full Pages (n=53, 26.5%) and Half Pages (n=43,
21.2%) than The Guardian (Full Page: n=7, 3.5%. Half Page: n=25, 12.1%). This implies a larger
41
depth of coverage of persons with disabilities by The Punch than The Guardian. The bulk of
coverage on persons with disabilities in The Guardian are recorded on half and quarter pages which
indicates a moderate-low depth of coverage of persons with disabilities by The Guardian. Overall,
the depth of coverage of persons with disabilities is low in both The Guardian and The Punch
newspapers.
Research question six: What is the tone of coverage on persons with disabilities in the selected
newspapers?
Variables Newspaper
Total
42
70
60
50
40
30
20
10
0
Positive Negative Neutral
Table 4.1.7 and Fig. 4.1.6 show the tone used in the coverage on persons with disabilities in the
selected newspapers. The predominant tone of coverage on persons with disabilities in the selected
newspapers was positive (n=204, 50.1%). This was followed by neutral tone (n=106, 26%) and
then negative tone (n=97, 23.8%). This shows that both newspapers gave more positive reports on
persons with disabilities than negative or neutral reports. Stories with a positive tone discussed
successes of persons with disabilities as well as programs to encourage the integration of PWDs in
the society. Stories with a negative tone were found to be discussing areas where PWDs are facing
difficulties with living in the society in a positive manner. The stories which were recorded as
neutral were of an informative content with neither a positive nor negative connotation.
The main focus of this study was to examine the representation of persons with disabilities by
selected newspapers in Nigeria. 407 contents on persons with disabilities were identified and
analysed from the entire 362 weekday editions of The Punch, and The Guardian published between
January 1, 2019 and June 31, 2019 that were manually studied. The Guardian (n=206, 50.6%) had a
higher content on persons with disabilities than The Punch (n=201, 49.4%). With volume as a
43
criterion, it can be inferred that The Guardian gave more attention to persons with disabilities than
The Punch.
In line with the main aim of this study, specific objectives were set. The first objective was
to assess the frequency of reportage of persons with disabilities in the selected newspapers.
Findings reveal that coverage of persons with disabilities was frequent across all the months within
the 6-month study period. This is suggestive of the recent signing into law of the Discrimination
against persons with disabilities prohibition act, 2018 by president Muhammadu Buhari on 23 rd
January 2019. However, prior to the signing of the law, persons with disabilities have been
The second objective was to ascertain the formats used in the coverage on persons with
disabilities in the selected newspapers. Findings reveal that the selected newspapers all presented
issues relating to persons with disabilities majorly through news reports (48.2%), compared to
photographs (30.2%), columns (11.5%), and feature articles (10.1%). Feature articles, columns, and
photographs made up 54.7 % of The Punch’s coverage compared to 49% of The Guardian’s
coverage. Therefore, the coverage of persons with disabilities by the selected newspapers tended
The third objective was to determine the central nature of disability reported in the selected
newspapers. The findings of this study show that the spectrum of disabilities was accorded
coverage by the selected newspapers. The most frequently reported nature of disability in the
selected newspapers was mobility/physical disability (n=169, 41.5%); reported more by The
Guardian (n=95, 46.2%) than The Punch (n=74, 36.3%). Unspecified disability (n=86, 21.1%) was
accorded the second highest coverage by both newspapers. The Guardian (n=47, 23%) recorded a
higher coverage of stories on unspecified disability than The Punch (n=39, 19.5%). The third
highest coverage was accorded to psychological disorder (n=57, 14%), by The Punch (n=39,
19.5%) and The Guardian (n=18, 8.7%). Visual disability was accorded 9.6% (n=39) of overall
44
coverage between The Punch (n=25, 12.4%) and The Guardian (n=14, 6.9%). Cognitive/learning
disability followed in coverage with 8.6% (n=35) of total coverage, by The Punch (n=17, 8.8%) and
The Guardian (n=18, 8.7%). The nature of disability least covered by both newspapers were spinal
cord disability (n=7, 1.7%) covered by only The Guardian (n=7, 3.5%) in the form of photographs
on the back page of the newspaper; head injury/brain disability (n=7, 1.7%) covered only by The
Punch (n=7, 3.5%) and hearing disability (n=7, 1.7%) covered by only The Guardian (n=7, 3.5%).
These imply that the extent of coverage was accorded more for mobility/physical disability,
While, spinal cord disability, head injury/brain disability and hearing disability were accorded the
lowest extent of coverage. Although some types of disabilities were mentioned more than others,
the findings reveal that all types of disabilities were included in the reports.
The fourth objective was to identify the prominence placed on persons with disabilities in the
selected newspapers. Prominence was measured using position of story. Stories on the front page
and back page signify high prominence, stories on the Op-Ed page depict medium prominence,
while stories on the inside pages signify low prominence. Findings of this study show that out of a
total of 407 stories across the selected newspapers, majority of the stories were concentrated on the
inside pages (n=374, (91.9%) signifying low prominence. Stories on the front page were 18 (4.4%),
stories on the back page were 4 (1.0%), and stories on the Op-Ed page were 11 (2.7%). Going by
the criteria set in determining the level of prominence, high prominence accounted for 5.4%,
medium prominence accounted for 2.7%, and low prominence accounted for a significant 91.9% of
all stories published by the selected newspapers within the period of study. When the newspapers
are considered independently in their coverage of persons with disabilities, findings show that high
prominence was accorded more by The Guardian (8.6%) than The Punch (1.8%).
45
The fifth objective was to determine the depth of coverage on persons with disabilities in the
selected newspapers. Depth of coverage was measured by the amount of space the story occupied
on a page. Full page indicates a large depth of coverage, half page indicates a moderate depth of
coverage, quarter page indicates a small depth of coverage. The findings of the study show that
majority of the stories on persons with disabilities was published on quarter pages in The Guardian
(n=292, 84.4%) and The Punch (n=177, 52.2%). However, The Punch covered more stories in
larger depth than The Guardian. Compared to The Guardian, The Punch published more stories in
Full Pages (n=53, 26.5%) and Half Pages (n=43, 21.2%) than The Guardian (Full Page: n=7, 3.5%.
Half Page: n=25, 12.1%). This implies a larger depth of coverage on persons with disabilities by
The Punch than The Guardian. The bulk of coverage on persons with disabilities in The Guardian
are recorded on half and quarter pages which indicates The Guardian had a moderate-low depth of
coverage on persons with disabilities. Overall, the depth of coverage on persons with disabilities is
The sixth objective was to determine the tone of coverage on persons with disabilities in the
selected newspapers. Tone was measured in terms of positive, negative and neutral tone. A positive
news report is one which reports successes or achievements of persons with disabilities and
improvements to their standard of living. A negative news report is one which reports problems in
need of a solution with regard to persons with disabilities. A neutral news report is one which
simply provides information concerning persons with disabilities without alluding to negative or
positive outcomes. The findings of the study show a majority of positive reports (n=204, 50.1%) on
persons with disabilities in the selected newspapers. Negative reports took up 23.8% of the findings
while neutral reports took up 26%. The Guardian newspaper reported 60.1% of positive stories,
13.9% of negative stories and 26.0% of neutral stories. The Punch newspaper reported 39.8% of
positive stories, 33.6% of negative stories and 26.5% of neutral stories. Therefore, the findings
show that most reports on persons with disabilities had a positive tone in The Punch followed by a
46
negative and then a neutral tone. In contrast The Guardian reported more positive stories followed
by neutral and then negative stories on persons with disabilities. In general, the selected newspapers
It was labour intensive and expensive to undertake the research. It was inconvenient to spend long
hours at the library to go through the newspapers. There is a restricted amount of previous
empirical research about the representation of persons with disabilities by the press in Nigeria.
Before embarking on my research, I only found one existing related research carried out in 2013 by
Ogundola Olusola.
Another limitation to this study was the use of only two newspapers – The Guardian and The
Punch - as a sample of the privately owned national newspapers in Nigeria, which limits the scope
of the study. However, I believe it was still a good way to assess the representation of PWDs by the
Nigerian press, as I cannot carry out a content analysis of all the newspapers in Nigeria, I had to
select a sample. Also my research only took into account newspapers, leaving out other forms of
the media. However, I believe the newspaper is a good place to start due to its accessibility and
47
CHAPTER FIVE
5.1 Summary
This study sought to investigate the representation of persons with disabilities in privately owned
national newspapers in Nigeria. The Guardian and The Punch Newspapers were used as a case
study. The essence of this was to see how the Nigerian press is performing one of its primary roles
which is to provide information and surveillance on happenings in the Nigerian society. One major
issue in Nigerian society is the rights of persons with disabilities and their integration in the
48
Nigerian society. The Nigerian press has a role to play in representing marginalised groups such as
persons with disabilities in the Nigerian society. In light of this, the purpose of the study was to
score how Nigerian Newspapers have utilised the freedom of the press to publish stories about
persons with disabilities in order to influence changes in the functionality of the government for
Using the pressing issue which is the need for a complete implementation of the Discrimination
Against Persons with Disabilities (prohibition) Act, 2018 in all aspects of the Nigerian society, it is
important for the media to prioritise its agenda setting role for the purpose of increasing the
awareness of the public to the issues surrounding PWDs and to create a greater sense of social
responsibility in the mind of the Nigerian towards supporting and encouraging the Nigerian
government to take measures to assist PWDs in living a life that is progressive in the Nigerian
society.
Review of literature in this study took into consideration the review of relevant concepts, the
theoretical framework and empirical review. Under the review of relevant concepts, disability was
conceptualised and related sub-concepts were outlined including the rights of persons with
disabilities outlined in the Constitution of the Federal Republic of Nigeria (1999) as well as
presented in the Discrimination against Persons with Disabilities (prohibition) Act, 2018. Existing
literature on persons with disabilities and their representation in the media was also explored.
The agenda-setting theory, the framing theory, and the development media theory formed the
theoretical foundation for the study. Each theory was discussed with its relevance to the study being
pointed out.
The empirical review for this study took a look at previous studies which analysed the
representation of persons with disabilities by the media in various parts of the world, including in
Nigeria. The review also examined how the Nigerian media has performed in representing persons
with disabilities. It was observed that there is a dearth of research on the representation of persons
49
with disabilities by the Nigerian media. There was only one research found on the representation of
persons with disabilities by the Nigerian newspapers which was a qualitative content analysis
carried out in 2013. This was a major gap in literature this study attempted to fill.
Content analysis was the research method adopted for this study. The accessible population of the
study encompassed the 362 weekday and weekend editions of The Punch and The Guardian
published between January 1 – June 30, 2019. A total of 407 contents on persons with disabilities,
in the selected newspapers were found, coded, and analysed using the Microsoft Excel application.
Findings of the study revealed that persons with disabilities are significantly reported in the
selected newspapers through news reports and photographs than through features, columns, and
editorials. It also revealed that the coverage of persons with disabilities was all inclusive of the
various types of disabilities. Another finding is that stories on persons with disabilities was mainly
given low prominence as they were located on the inside pages of the selected newspapers.
Furthermore, findings, showed a low depth to the coverage of persons with disabilities. This was
indicated by the space allocated to individual stories in the selected newspapers. It was found that a
majority of stories in the selected newspapers were published on quarter pages. Lastly, it was
discovered that the general tone of coverage of persons with disabilities varied between positive,
negative and neutral. It was implied that the varieties of tones to the coverage is a reflection of the
5.2 Conclusion
Due to its findings, this study concludes that The Punch and The Guardian newspapers
represent persons with disabilities through frequent coverage in a variety of formats of reportage. It
was also discovered that stories which are inclusive of all forms of disabilities are reported by the
selected newspapers. In The Guardian and The Punch Newspapers, a vast majority of stories on
PWDs were presented through news reports and photographs and to a much lesser extent in the
form of features and columns which are more analytical and interpretive of the experience of
50
persons with disabilities. Therefore, the privately owned national papers were more focused on
reporting events related to PWDs than about the personal experiences of PWDs.
The level of prominence the media accords to issues faced by PWDs in their coverage is
fundamental to how the public would come to see such issues as important. In this study, it was
discovered that The Punch gave attention to the personal experience of persons with disabilities by
the sustained frequency of its coverage of persons with disabilities through photographs and
features. The Guardian did this through the use of photographs and columns.
From the results of the study, it is clear that The Guardian published more stories than The
Punch as it is a bulkier publication than The Punch. Also, The Guardian newspaper gave more
The findings show that the newspapers performed their information function which is useful to
5.3 Recommendations
In view of the lower percentage of editorials published on the issues concerning PWDs in
the newspapers studied, it is pertinent to recommend that more attention be devoted to this category
of reportage in order to provide more in-depth exposition and analysis of issues concerning persons
with disabilities in Nigeria. Such reports will be read by people in a position to implement positive
For issues that concern persons with disabilities, it is imperative that the Nigerian Press
places greater attention on informing the public about the challenges, successes, and participation
of persons with disabilities in the Nigerian society. The press should also endeavour to get
information from reliable governmental and non-governmental bodies in order to provide a well-
rounded report on PWDs for a more representative coverage of the group of persons.
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5.4 Suggestion for Further Studies
As this study only examined national newspapers, further research should be conducted on
the representation of persons with disabilities in other forms of Nigerian media such as the
broadcast media i.e. television and radio. Secondly, researchers could increase the scope of this
research by studying other news coverage categories such as origin/source of disability related
news stories, and geographical area of focus of disability related news coverage. The 6-month
period of this study merely represents a phase in what is a large and continuous environment
fostering a need for continuous study of disability related communication by the Nigerian media.
Further research should analyse the representation of PWDs by the media in different states
of Nigeria in order to assess how they are represented in those regions. Importantly, future research
studies should adopt a mixed method of content analysis and survey in order to receive feedback
from persons with disabilities and to analyse perceptions about the media representation of such
groups of individuals.
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1. Name of Newspaper
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2. Year
2019 ……………………………………………………………..........01
3. Month
January ……........…………………………………………………… 01
February …………………………………………………………….. 02
March ………..……………………………………………………… 03
April…………………………………………………………………..04
May…………………………………………..……………………… 05
June………………………………………………..………………… 06
4. Format of Coverage
Features ………..…………………………………………………….... 02
Photographs ......................…………………………………………...... 03
Columns …….............………………………………………………… 04
5. Position of Story:
6. Space Allocated:
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7. Tone of Coverage:
8. Nature of Disability
57
58