By @digitalwith.

aj

FACELESS

WITH RESELL RIGHTS

A STEP BY STEP IN-DEPTH BLUEPRINT TO LAUNCHING

YOUR $10K/MONTH DIGITAL PRODUCT BUSINESS
 “If you want average results,
then do what the average person
is doing.

If you want to be extraordinary,

then you have to be willing to do
what the average person won’t”
 MRR & PLR
LICENSE
The seller grants you, the buyer, the right to modify,
distribute and sell the finished product as your own.

You CANNOT sell this guide for less than $11

The buyer agrees not to resell the original template. (A

copy must be made)

You may not reuse our promotional material, including

video, images and text. You must therefore create your
own material for your advertising.

The Buyer agrees not to claim ownership of the original

product or to use the Seller's trademarks in their modified
version.

The Buyer is responsible for ensuring that its customers

understand and agree to the terms of the PLR ​License.

The seller is not liable for any damage caused by the use of
the product by the buyer or his customers

This Agreement is binding on both parties and cannot be

modified without the written consent of both parties.
 WHAT ARE
RESELL RIGHTS?
Starting a digital product business can be daunting, so I decided that I
wanted to help people overcome one of the biggest hurdles - creating a
digital product from scratch.

I wanted to offer people a digital product template that took out the stress
of creating one, yet still provided a TON of value!

I wanted to offer them a digital product that would always be profitable

and in high-demand.

Let’s face it, with most businesses going digital, and the cost of living
rising, it’s no wonder more and more people are looking for ways to make
extra income online!

Gone are the days you need a university degree or special skills to start a
business, and with resell rights, you DEFINITELY don’t need anything
out of the ordinary!

This e-book comes with Private Label Rights and Master Resell
Rights. This allows you to modify the e-book and resell it as your own,
with resell rights too.
 REBRANDING &
RESELLING THIS E-
BOOK
When it comes to using digital products with resell rights, there's an
essential step that ensures your success: rebranding and renaming your
products.

WHY IS REBRANDING IMPORTANT?

Rebranding allows you to make the e-book your own. By changing the
branding elements — like the name, logo, and visual identity — you can
create a unique product that stands out in the market. This process helps
in establishing your distinct identity, ensuring that your customers see
your product as something exclusive and different from others available.

BUILDING TRUST AND CREDIBILITY:

When you rebrand the ebook, you’re demonstrating your commitment to

delivering a unique and tailored product to your audience. It helps in
building trust and credibility, allowing your customers to see the product
as a part of your brand, enhancing its perceived value.
AVOIDING DUPLICATE CONTENT PROBLEMS:

Rebranding and renaming the e-book also serve to prevent any issues
related to duplicate content. By personalizing the content, you're
ensuring that your product is original, avoiding any confusion or potential
penalties associated with using unaltered content.

EMPOWERING YOUR BUSINESS:

Ultimately, rebranding empowers your business. It offers you the

flexibility to customize the e-book to suit your target audience's needs,
style, and preferences, giving you a competitive edge in the market.

IMPORTANT! PLEASE READ:

If you wish to resell your e-book WITH resell rights to your own
customers, you MUST adhere to the following terms:

Change the NAME and COVER of the e-book (this is

recommended whether or not you wish to resell this playbook with
resell rights to ensure distinction between businesses).

Provide your customers with your OWN Canva template link

after modification (you CANNOT provide them mine).

*Please reach out to me on Instagram (@digitalwith.aj) if you have any

questions
 WHAT IS
FACELESS MARKETING?

Faceless marketing refers to creating an online presence and

monetizing it without showing your face. Your online presence
showcases your brand, products, and content without revealing your
physical identity.

Faceless marketing places a strong emphasis on branding through

words, visuals, and your unique persona.

Inside this e-book, we are going to discuss how you can build your own
personal faceless brand on Instagram and/or Tiktok, and create a
stream of income with digital products.

Are you ready for doing what it takes to be financially free?

 WHY GO FACELESS?
There are many perks to marketing your business faceless:

More Privacy: You don’t have to worry about being recognized in

public or having your identity exposed.

Less Pressure: Without your face showing, you don’t have to worry
as much about looking perfect all the time. Your main focus is your
content and the value you provide to your audience.

Time Flexibility: You can pre-schedule posts and take time off when
needed without disrupting your brand’s flow.

Creativity Freedom: You’re able to fully create and showcase your

skills without feeling the pressure of being judged.

Keeps The Professionalism: If you are a professional and don’t

want to be discovered by co-workers or business partners, this a
great way.
TABLE OF CONTENTS

1 The Vision

Optimizing Your Profile

2
Monetize Your Faceless Page (Digital
3 Products)

4 Pricing & Income Goals

5 Your Free Product

6 Setting Up Your Stan Store

7 Automate Your Business

8 Faceless Community Building

9 Faceless Marketing: Instagram Strategies

10 Legal
 QUICK ROADMAP ON
HOW IT ALL WORKS

PICK YOUR NICHE + AUDIENCE

ONE
Choose a profitable topic/area you’re passionate about
(health, wealth, relationships, parenting etc), and a target
audience you want to help.

TWO CREATE YOUR INSTAGRAM OR TIKTOK

Make an Instagram or Tiktok page centered around your
target audience. Start posting content and grow your page.

DIGITAL PRODUCT CREATION

THREE Purchase a digital product which is already done for you and
you can re-brand an re-sell (just like this one) or create one
from scratch and customize it. This digital product should be
the solution to your target audience’s problem.

FOUR MARKET YOUR PRODUCTS

This is what you’ll spend most of the time doing in your
business for just 30-60 minutes per day. Create faceless
content on Instagram to showcase your product and attract
your ideal audience. Create proper funnels to get leads.

FIVE ENJOY FINANCIAL FREEDOM

After a few days you can start getting sales and in just a few
weeks you can grow this business to $10k/month. One of my
clients has made even $48k/month.
YOUR VISION

@DIGITALWITH.AJ
 DETERMINE YOUR WHY

When starting any business, it’s important to gain clarity on your purpose
for starting in the first place. The reason is, without a purpose, you’re likely
to give up when things get hard. The first step on your journey is getting
crystal clear on your reason.

VISION GOALS

Before determining what you’ll sell, it’s crucial to understand why. This will
reveal your deepest motives, and help you push through the “hard” days:

Ask yourself:
What originally attracted me to this online business?
What impact do I most want my work to have in the world?
How is this business going to change my life? What will I gain from
this?

Your reaon could be financial freedom or more time to spend with your
family. Just make sure you become a man of purpose.
 CHOOSE YOUR NICHE
Once you tap into your underlying drive, now it’s time to use it to choose a
niche you’re truly passionate about.

WHAT IS A NICHE?

A niche is just a specific area or topic that you focus on. It's what makes
your content unique and helps you attract a targeted audience. For
example, my niche is online wealth and motivation. More specifically, I
help ambitious men monetize their Instagram through digital products.

WHY IS IT IMPORTANT?

When you have a clear niche, you attract a specific audience that is
interested in the things you talk about and sell. You build a following with
high focus interest, so it’s way easier to monetize your content. It also
builds credibility because you become an expert in that specific area.
People start to see you as someone who can be trusted and knows what
they're talking about.

With so many content creators out there, having a niche can help you
stand out from the crowd. It makes it easier for people to remember you
and it also helps you differentiate yourself from others who may be
creating similar content.
Narrow it down to a specialty area you:

Feel truly excited and curious about daily

Consider yourself knowledgeable in already (you DON’T have to be
an expert)
Could create endless content around

For instance, someone passionate about cryptocurrencies may post

about the current crypto market and have knowledge on which coins to
invest in. They can provide that value to their audience.

Picking a niche is one of the most important things you'll do to build a

successful digital product business and content strategy. It determines
your audience, content topics, and revenue potential.

THE PERFECT NICHE:

Your niche should sit at the intersection of things you are passionate
about, the things you are knowledgeable about, the problem you are
solving for others, and the demand available. Also, make sure your niche
is profitable.

YOUR PASSION

YOUR YOUR DEMAND

EXPERTISE
NICHE
PROFITABILITY
CHOOSE YOUR DREAM CUSTOMER
It's time to think about your dream customer (target audience). The entire
purpose of a digital product is to solve a problem within a particular
niche and for a specific audience.

It’s important to know exactly who your target audience is when selling
digital products. Why? Because it helps you craft a message in your
marketing strategy that will connect directly with a specific audience who
is more likely to convert into a customer.

Let's start by identifying your ideal audience's demographic

characteristics such as age, gender, location, education, and
occupation.

Think about what kind of content and digital products they might be
interested in, and what their values and beliefs might be. Create your
ideal customer and audience.

Give them a name, personality traits, and a backstory that reflects

their characteristics, interests, behaviors, needs, and wants. This
will help you create a message through your content that speaks directly
to them and builds a connection with them.

As you can probably already tell, my target audience is men who are
interested in entreprenuership. My branding, content and language all
target men. Men who want to build their own businesses and get financial
freedom.
CHALLENGE:

Take 2-3 minutes, grab a pen & paper, and brainstorm. Write down
everything you know about your ideal customer.

Here are a few questions to get you started:

What’s their gender?

How old are they?
Where do they live?
What do they do?
What are their hobbies?
What are their goals?
What do they need from you?

Make your Ideal Audience Here

Once you’ve determined those core customer attributes, you’ve identified

your target audience. Become intimately familiar with their world, interests
and values. This allows you to tailor both your products and marketing to
connect with them.

By getting clear on your why, choosing a profitable niche, and

understanding your audience’s desires, you’ve set the foundation for
faceless business success.
 PICK YOUR PLATFORM
The next step is choosing which social media platform you will use

I use Instagram for building my brand because my target demographic is

young men who are aspiring to be entreprenuers. If your target audience
is 30+ year old men facebook might be the better option.

Which platform is most effective for building

an active community on social media?

25% 25%

14%
10%
7% 6%

Instagram Facebook YouTube TikTok Twitter LinkedIn

HubSpot Blog Research, Social Media Trends 2023 Report

Global survey of 1,000+ social media marketers in Jan,
2023
 BUILD YOUR BRAND
This is one the the most important steps in building
an audience using social media platforms.

Building a personal brand will make you stand out

from the crowd. What is a personal brand really?
You can think of it as your reputation. It's what others
think of you when you’re not in front of them.

Believe it or not, building your brand is about so

much more than colors and fonts. How you make
people feel is your brand. What you are known for is
your brand. Your story is your brand. Redbull
doesn’t advertise their drinks, they advertise the
feeling their drink gives to people. That’s the
power of branding.

For your brand, you will want to consider things

like:

The “tone” of your messaging (i.e. serious,

casual, funny, professional, inspiring, authentic,
etc.)

The style of your products and social media

(i.e. modern, minimal, luxurious, bold etc.)
 The values you communicate in your content and decision-
making (i.e. ambition, gratitude, success, motivation, freedom,
adventure, etc.)

Your “brand story” (i.e. your personal story or parts of your journey
that will resonate with your target audience)

Start collecting screenshots of other people’s Instagram feeds or content

that best represent your own personal style and the look you are wanting
to achieve with your business.

Pay attention to fonts, colors, and even the layout of others’ bios
These screenshots can be collected inside a photo album. Trust me, they
will come in handy when you are actually setting up your own Instagram
profile where you will be bringing in traffic to your digital product.

QUICK TIP:
Pinterest can be a great
place to find color
inspiration. You can just
type "Instagram Color
Palette" into the search bar
and look through the
photos that come up. But
remember: Sometimes less
is more. You don't want too
many colors.
EXAMPLE OF OLD MONEY COLOR PALLETE
 TONE OF VOICE
VISUAL IDENTITY
Your visual identity is everything from Your tone of voice is the way you
your profile picture to the fonts and express yourself through your words,
colors you use in your content. When both written and spoken. It's not just the
you have a consistent visual identity, words you use, but also your choice of
it can make your brand more emojis, sentence structure, and even
memorable and recognizable to your punctuation. All of these elements
audience. contribute to the way your brand
communicates with your audience.

CONSISTENCY ENGAGEMENT
Branding is consistency. Make sure that If you want to build a strong community
your content, visual identity, and tone of around your personal brand, it's
voice are consistent across all of your important to engage with your followers
social media platforms and stores. Also on a regular basis. Whether it's
make sure you stick to your posting responding to comments and
schedule so you don't let your audience messages or creating opportunities for
down. your followers to interact with you and
eachother.
OPTIMIZING YOUR PROFILE

@DIGITALWITH.AJ
 NAME YOUR PAGE
When it comes to naming your page, you will want to be thinking
about what’s going to be the clearest and simplest way to
communicate what you’re offering to your target audience.

If you are creating a faceless page: You might want to consider having
the theme in the name but this isn't always necessary. Some people like
to add the word “faceless” in their name but you do not need to do that at
all.

If you are starting a new page for YOUR BUSINESS, choose the business name OR
your name. You want to avoid having to change your name down the track and you
never know how your business might evolve so don’t choose a name that narrows
you down too much like “side hustles” or “digital products”. For example, Marketing
Mastery...this business name can stick with me down the road no matter how I decide
to pivot my business.

REMEMBER:
Choose your own personal
branding, please do not copy
mine or others. This is where
YOUR personality and goals
come to life - so be original
 WRITE YOUR PROFILE BIO
One thing I tell my clients is your Instagram page, more
specifically your bio, is literally the first impression your audience
sees when they click on your page, so optimizing it is crucial if
you want to gain followers.

Thing to include in your bio:

One catchy description + Niche or product category

clarification
What you help your target audience with (WHO you help &
HOW you help them)
Call-to-action driving traffic or sales

Your Instagram name is Search Engine Optimized

(SEO). This simply means that it allows your page
to be more “findable” when people search for a
specific name and/or topic.
VALUABLE
TIP: In the example above, you can see I’ve included a
keyword related to my niche “income streams”.
This way, when someone is searching for “income
streams”, my name can show up in the search.
1ST LINE
This is optional, however, it can be a good idea for your first
line to have a snippet of who you are or a little about your
transformation journey (so that people can relate to you).

Some examples:

“Australian living that digital income dream”

“9-5er turned digital product business owner”

2ND LINE
This is completely optional however if you have any kind of
accomplishments, or experience that positions you as an
“authority” then you can use this line to showcase this.

Some examples:

“Made over £10k online”

“Sold 1000+ digital products”
“Helped 300+ students start their own digital product biz”

3RD LINE
Your third line should always be a powerful call-to-action.
You can direct them to your digital product, a free guide
(freebie/lead magnet) or to your DM’s for a chat about what’s
on offer.
FINDING YOUR POD
A point of difference (or 'POD') is what makes your
account different from other accounts in your niche.
To find out what your 'POD' is, you need to think about what
makes your account more:

unique
valuable
interesting
inspiring
motivational
entertaining

...than other other people on Instagram who are doing the

same thing as you.

YOUR POD:
To explain your POD, you can use the following template!
Fill out the blanks (dotted lines) and you'll have your POD :)

I am a .......... [your niche]

who specifically focuses on ............ [what you do/who

you do it for]

Through ......... [The type of value you give]

Check out the next page for some examples of good PODs
POD EXAMPLES:
NICHE POD

Who specifically focuses on helping working

A Mindset Coach men improve their mindset through digestible
short videos and graphics

Who specifically focuses on teaching first time

A Website Designer business owners to create amazing websites on
Wix through easy to follow step-by-step tutorials

Who specifically focuses on showcasing gentle

A Beauty Influencer and natural products suitable for women with
skin conditions through informative videos

Who specifically focuses on crushing

A Disability Blogger misinformation and stereotypes about disability,
through humour in short videos and posts
MARKET RESEARCH

@DIGITALWITH.AJ
Now that you have your business foundations set up
it’s time to monetize your faceless Instagram page.

There are a few ways to do this, but in this e-book, we will

discuss monetizing with digital products.

If you read my free guide “Faceless Digital Marketing”

you’ll know exactly why digital products are the best way
to monetize your social media account.
They are extremely cost-effective, require zero inventory
or shipping, and have great profit margins (100% profit) -
making them an easy way of making money online.

Before creating a digital product though, you need to first

make sure that it’s even in-demand.

MARKET RESEARCH
The main key to success in digital product creation, is the
problem you solve for your audience. You need to
create a digital product that offers a solution to their pain
points.

But how do you find the problem you solve? There are a
few ways you can define the problem your target
audience struggles with, and you do this through market
research. On the next page you will find how you can
conduct your own market research.
KEYWORD RESEARCH:
Use keyword research tools like Wordstream or Answer The Public to
find out what people are searching for in your niche. Look for high search
volume keywords (around 20k+) related to problems and challenges
your target audience is facing.

SOCIAL MEDIA:
Looking at comments on YouTube videos or Instagram posts related to
your niche can be a great way to understand your audience's struggles
and pain points. By reading through comments, you can gain insights into
your audience's experiences, opinions, and frustrations. You can see
what kind of questions they are asking, what problems they are facing,
and what solutions they are looking for.

SURVEYS AND POLLS:

Reach out to your existing audience with surveys and polls to gather
information. Ask questions about their struggles and challenges. This
will give you insight into their needs, and help you tailor your a digital
product to their interests.

FORUM DISCUSSION:
Browse forums and online communities related to your niche to see what
people are discussing. Look for topics related to challenges your
audience are facing. Tip: Reddit is a great one to start with
PERSONAL EXPERIENCE:
Chances are that you have lived through the struggles and pain points of
your target audience. Use that knowledge to create a digital product that
resonates with them. Use your own story and insights to build a
connection through your digital product.

SECRET SAUCE:
Use Chat GPT and the prompts below to generate more ideas:
What are the 10 most searched-for questions about (your niche)?
Who are 10 online influencers in (your niche)? Please include
their website and the area of expertise they cover.
What types of digital learning offers do other experts in (your
niche) offer? Provide me with 10 specific topics they cover in
their digital products.

WORDSTREAM
Wordstream is an excellent and simple way to find out just how profitable
your ideas are. You can start searching some keywords for your digital
product ideas!.

Here you can learn just how common the problem you’re trying to solve is,
by seeing how many people are searching for it on search engines every
month.
Compile a list of keywords that you think your target
audience in your niche would search and type them into
Wordstream. You want to aim for a minimum of 20k searches
for each keyword.
Here is an example using the keywords “weight loss keto”:

I want you to use your chosen niche and ONE question

within that niche that you want to answer. This is the
problem you are going to solve with your digital product.
Eventually you can create additional digital products that
answer other questions, but let’s start withjust one.

Some examples of digital products that solve a problem

for their niche:

How to start a photography business guide

How to homeschool guide
How to budget and financial plan in 2024 guide
Mindfulness workshop
Nutrition & weight management webinar
Fitness tracking worksheets
Social media planning worksheet
PRO TIP: Pay close attention to the other problems your customers
express to you as they’re solving one problem with your first digital
product.

Note them down. These conversations will give you ideas for your NEXT
digital product.

How you can create your own digital product:

1. Go to CANVA
2. Type in the type of template you're looking for, like "planner”,
“checklist”, “eBook”, “calendars” etc. in the search bar.
3. There are a ton of aesthetic ones to choose from. Simply input your
content and branding into it, customize it as your own, and save it as a
PDF document. You have created your own digital product.

NOTE: If you use any of Canva’s free templates, be sure to customize it

as your own before selling it - check their policy HERE for further
clarification.

CUSTOMIZING/ SAVING YOUR DIGITAL PRODUCT:

1 Open your PLR digital product on Canva.

Customize the colors and fonts to your branding and style. You can
2 even add or subtract text - it’s completely your choice.
 Once you’re happy with the final product, save your
3 digital product as a PDF document.

RESELLING WITH RESELL RIGHTS

THIS STEP ONLY APPLIES TO RESELLING THIS E-BOOK:
4 As my e-book came with full resell rights, you have the option to
resell it with resell rights to your own customers. To provide them
with an editable Canva link (just like I provided you with your
purchase so you could edit this), follow these steps to get your own
editable Canva link for your customers:

NOTE: This link will be provided to your customers in the confirmation

email with their purchase of your DFY digital product. We’ll get to that
later.
PRICING & INCOME GOALS

@DIGITALWITH.AJ
 PRICING YOUR
DIGITAL PRODUCT
First, I want to advise you that there’s no “one right price”. However, when
first starting out, it’s a good idea to have a lower ticket product priced
between $30-$100.

POPULAR PRICING MODELS

Low ticket - $10 to $50. A higher volume of sales is needed but a lower
barrier to purchase.
Mid ticket - $100 to $250. Balance of profit margin and easier selling
than a high ticket.
High ticket - $500+. Maximizes per sale profit but smaller customer
base.

Right now I want you to think about the price you’d feel most comfortable
selling at, as this will help you hit your income goals.
Also, remember to come from a place of serving your audience first,
because that is what is going to gain you a LOYAL customer.

SECRET SAUCE
Research suggests that if you want your product
to be perceived as a “luxury” good, then your
prices should end in an even number (such as 0).
If you want your product to be perceived as a
discounted item, end prices in an uneven
number (such as 7 or 9).
 YOUR INCOME GOALS
Now that you’ve decided on your pricing, let’s talk about income goals

Think about the monthly income you’d like to be bringing in at the 12

MONTH MARK in starting your business.

To make it simple with the math breakdown, let’s say your goal is
$100k/year.

Now, take that number and divide it into four quarters like this:

1st quarter: $10k

2nd quarter: $20k
3rd quarter: $30k
4th quarter: $40k

Do you see how with each quarter, it progressively increases? This is

because this is what businesses generally experience. They start bringing in
a smaller amount, and with consistency, time & effort - it compounds!

Your First Quarter:

Let’s look at your first quarter (your first 3 months post-launch)...

If the goal is $10k, those first three months might look a little something
like this:
month 1: $2k
month 2: $3k
month 3: $5k

Now, let’s look at...

Your First Month:

If your goal is to bring in $2k in your first 30 days of launching your digital
product at $97, you’d only have to make 20 sales!

Are you now realizing how crazy good the potential with this is now? Even
as a beginner, even as someone starting a new Instagram account you can
achieve these goals.

And the coolest part? It’s PASSIVE income, meaning you could be making
$$ in your sleep.

It’s sales being made because of a few social media posts per week and
one simple funnel you have already set up.

Passive income is life-changing. Now let’s get to work on getting

everything set up so you can start bringing it in.
FREE PRODUCT (FUNNEL)

@DIGITALWITH.AJ
Selling digital products is great, but we need to start making your
business more automated (so you can make money while you sleep).
One of the ways we do this is through offering our audience a Free
Digital Product.

A free product (or lead magnet) is an incentive you offer your target
audience in exchange for their email address. There are plenty of free
products types you can offer. A mini guide, eBook, mini course, just to
name a few.

Free product
example
Here is why offering a free product is important:

LIST BUILDING:
A free product is a great way to grow your email list (we’ll
dive more into email marketing later). Anyone who signs
up to your email list is called a “lead”. Having an email list
allows you to directly reach your audience, nurture leads,
and convert them into paying customers over time.

TRUST & AUTHORITY:

Providing valuable content through a free guide
establishes trust, and positions your brand as an authority
in your industry. When people see that you're willing to
share valuable information without an immediate sale,
they are more likely to trust your future recommendations
and offerings.

SECURITY:
In the event your social media account were to be
suspended or banned, having an email list ensures your
audience (or business) won’t be completely lost.

BUSINESS AUTOMATION:
Growing an email list and email marketing is the KEY way
your digital product business is going to run on autopilot.
It is what will enable you to make sales while you sleep or
are out with your family.
LEAD NURTURING:
Once you've collected leads, you can use email marketing to nurture
those leads over time. You can provide additional valuable content, share
success stories, and gradually guide leads through the buyer's journey,
ultimately increasing the likelihood of sales conversion.

LONG-TERM RELATIONSHIP:
Lead magnets are not just about immediate conversions; they are a tool
for building long-term relationships with your customers. Through ongoing
communication and valuable content, you can keep your audience
engaged and turn one-time buyers into repeat customers.
 CREATE YOUR FREE GUIDE
It is important that your free guide is directly related to your paid digital
product. Your freebie is going to give your ideal customer a sneak peek
into the value that they will receive in your paid offer. Give them a taste,
but not the entire bite.

A free product provides a solution to a problem. To entice your target

audience to download your free guide, you need to offer them a solution
to a problem they are wrestling with. And make sure it holds value! You
don’t want to be offering something NOBODY would opt in for.

TYPES OF FREE products:

Webinar/ Mini Course
Mini Guide or Ebook
Templates
Check-lists/ Listicles
Short Training Videos

NEED INSPIRATION?
Look into what other people in your niche are offering as freebies by
signing up to their email lists. Remember, don’t copy them, just use them
as a guide.
 Go to Etsy and type in “lead magnets” or
simply create one for FREE on Canva.
Type in “lead magnet templates”. Input
SECRET your information, and you have a freebie.
SAUCE: I recommend starting with a free guide
relating to your paid offer.
Here are some tips for creating a freebie:

Provide real value: The freebie should deliver meaningful value, not
just be a gimmik giveaway. Offer actionable advice.

Solve a pressing problem: Focus on helping with an urgent pain

point your audience has.

Partial sample content: Give a preview of your paid product's full

training.

Case studies and examples: Demonstrate your expertise and past

success.

Action steps and exercises: Include activities to engage readers to

implement advice.

Limited scope: Cover a narrow slice of a larger topic to hook interest

for the full product.

Call to action: Direct them to purchase the complete product to gain

more.

Branding and links: Subtly showcase your brand, website, and

offers in the freebie design.

Lead capture: Collect reader emails in exchange for the free

download.
SETTING UP YOUR
STAN STORE

@DIGITALWITH.AJ
Setting up an online store to sell your digital products has never been
more simple. Stan Store is your ONE-STOP-STORE and it is going to be
where your digital offers live (your freebie, digital products, emails). Your
audience can simply click your Stan Store link in your bio, shop your digital
products, and receive them straight to their inbox.

Many beginners like Stan Store for it’s simplicity & ease of use. I started with
Stan I made sales in my first week. For that reason, I will be teaching this
beginners guide on Stan Store. If you’re looking for a place where you can build
out more complicated funnels , host webinars, etc you can use Wix. But for
now, let’s move on with Stan Store.

There are also so many other things you can do with Stan Store such as host
affiliate links, create courses, email marketing, schedule Zoom calls + much
more.

PLEASE NOTE:
You can sign up with their basic Creator Plan at $29/month or the Creator Pro
Plan $99/month. Use the link below and get a 14 Day Free Trial.

On the next few pages, I am going to walk you through setting everything up.

STAN STORE FREE TRIAL

 SET UP YOUR STAN STORE
STEP ONE:

Use THIS LINK to create your account and get a FREE 14 day trial
(please note that if you go through the regular website, you won’t
get the FREE trial).
TIP: Customize it to your branding colors.

STEP TWO:

Go through this “Getting Started“ section to make sure you get set up
the correct way. Watch THIS VIDEO if you need extra guidance with
setting up.

STEP THREE:

Go to “My Store” and then “Edit Design”. Here you can pick what layout
you want for your store front. You can also pick your branding colors for
your Stan Store for a more cohesive business aesthetic.
 LIST YOUR FREEBIE ON
STAN STORE

If you’re using Stan store follow these steps:

1. Go to your Stan store account and click on “+ Add Product”

2. Click the option to “Collect Emails / Applications.” This is ONLY for

freebies!

3. Upload your freebie picture, title, description and any additional

information you want. Keep it simplistic.
4. Upload your FREEBIE as a digital product or a redirect link. Please
note you can only upload either pdf files or a re-direct link. You
CANNOT do both.

5. Click “Advanced” at the top and here you can add in your confirmation
email (I’ve already done the work for you - keep an eye out for my
BONUS freebie confirmation template which I’ve included up
ahead. Simply copy + paste & edit)

6. Then hit “Publish”.

 LIST YOUR DIGITAL PRODUCT
ON STAN STORE
If you’re using Stan store follow these steps to list your digital
product:

1. Go to your Stan store account and click on “+ Add Product.”.

2. Click the option to “Sell a Digital Download”. This ONLY for digital
products, not your freebie.

3. Upload your digital product picture, title, short description + a call

to action button. Examples: CLICK HERE, BUY NOW, LEARN MORE,
DOWNLOAD NOW.
4. Go to the “Checkout Page”, add your “Header Image”, Heading, +
product description. Remember you WANT to go into more detail with a
paid offer, show case results, testimonials, anything that shows social
proof.
5. Upload your digital product AS a digital product OR a redirect
TEMPLATE link from CANVA. Please note you can only upload either pdf
files OR a re-direct link you CANNOT do both. Hit “Publish”.

Some people will just want the digital product itself (without the want to
resell it), so uploading a PDF version is recommended.
6. Click “Advanced” to utilize features such as email flows, order bump
(you can upsell your higher or lower ticket product by selecting this),
affiliate offers, promo videos, customer testimonials, edit confirmation
email (again I have a BONUS confirmation email template for you to
copy + paste & edit up ahead).

I personally only use the email flows, order bump, promo video +
testimonials and personalize my confirmation email.

NOW YOU’RE READY TO PUBLISH

AUTOMATE YOUR BUSINESS

@DIGITALWITH.AJ
 EMAIL MARKETING
Remember how we brought up email lists earlier on?

Now we’re going to delve deeper into this (email marketing), because this
is what will keep your business running on automation.

Email marketing is just another way of saying “selling with emails”.

In this day and age, we have the ability to sell directly to our audience,
through setting up and sending out automated emails.

With a well-written email flow (or sequence of emails) that goes out to
your email list, you can build trust and convert leads into customers
with ease and automation.

So let’s start building it

EMAIL FLOW EXAMPLE

ON STAN STORE
The first thing you will want to do is be sure you have upgraded to
a Creator PRO account on Stan Store. If you can’t afford $99/month
(bare in mind this includes your entire digital product business set up -
digital product listings, freebie, email marketing + more), there are other
alternatives such as Flodesk (email marketing platform) at $38/month.

However your business (digital products, freebie, email marketing) won’t

all be in the one place (like it is with Stan Store).

EMAIL FLOWS/ WORK FLOWS

An email flow (or work flow) is just a sequence of emails you set up, that
will automatically send out to your leads on a set schedule.

Ever sign up to someone’s email list and get a bunch of emails sent out to
you every month, week, or even every day? That’s an email flow. These
will help your business run on automation.
 CONFIRMATION EMAILS
The first thing you will want in place before setting up your email flow is a
confirmation email containing the download links for each of your
digital products (including your freebie).

Remember how I told you before that I had BONUS confirmation email
templates for you to use? Well, they are in this section of the Playbook!

I have TWO free confirmation email templates for you to copy + paste
(and customize as your own). ONE for your Freebie and ONE for your
paid digital product.

P.S. HERE’S HOW IT WORKS...

Someone signs up for your freebie > they receive a confirmation email
with their freebie and a small message from you

Someone buys your digital product > they receive a confirmation email
with their paid digital product and a small message from you

Make sense? :)

NOTE: You DON’T need to upgrade to the Stan Store Creator PRO
account for confirmation emails. You can set confirmation emails up with
the basic Creator account.
 BONUS CONFIRMATION
EMAIL TEMPLATES
FRE
EBI
E
TEM EMA
Subject: Here is your free guide! PLA IL
TE

Hi [Customer Name],

Here is your freebie: [PRODUCT LINK]. Tomorrow you're going

to get another email from me with more info about my [Product
Name - insert hyperlink]. If you don't see it in 24 hours, be
sure to check your promotions tab or spam folder and move that
message over to your primary inbox so you don't miss out on
any updates!

And don’t forget, you can always shoot me a DM on IG [include

hyperlink] anytime with any questions you have! I am cheering
you on!

[Your Name]
 BONUS CONFIRMATION
EMAIL TEMPLATES
PAI
DE
Subject: Here is your [Product Name]! TEM MAIL
PLA
TE
Hi [Customer Name],

Thank you for purchasing [Product Name]! I'm so excited for

you to dive in. I can’t wait to see what you do and how your life
changes with this! Here is your download:

[DOWNLOAD LINK]

Shoot me a DM on IG [include hyperlink] when you get a

chance to let me know that you've taken this step! I'd love to
connect & celebrate with you!

[Your Name]
 SET UP YOUR EMAIL FLOW
Once you have set up your confirmation emails, you can then start
setting up your email flow.

There is just ONE email flow, or work flow, you will want to have in place when
you first launch. This flow is for people who opt in for your freebie.

There is no one right way to write your flow, but ideally your first few
emails offer:

Value
An introduction to yourself
Your story, and your product promotion.

Here is the email schedule I recommend:

Welcome & Freebie - Send immediately
Nurturing Email - 24-48 hours after first email
Value Email - 24-48 hours after second email
The Big Offer Email - 24-48 hours after fourth email

If you need help with setting up your email flow for your freebie, you can
visit THIS LINK for a quick how-to.

TIP: Opt in to other creators in your niche to get inspiration for your email flow -
but DON’T COPY.

BONUS: I’ve included some BONUS email flow templates you can use on
the next page. Simply tweak them and use them as your own.
 FREE EMAIL FLOW TEMPLATES
EM
Subject: Are you ready for your first $3-5k months?
AIL
# 1
Have you had a chance to check out my free guide? If so, and you are ready to
use a DFY digital product to get your own passive income business off the
ground, I want to invite you to purchase my [Product Name].

[INSERT FEEDBACK ON YOUR DIGITAL PRODUCT HERE - CAN ADD

THESE LATER]

With [Product Name] you will learn everything you need to know about getting
a profitable DFY digital product business up and running in the next 30 days
(and enjoying $3k, $5k, and even $10k+ months!)

You will get:

My digital product to use, modify, and resell as your own
A step-by-step process for getting your online shop set up with ease and
automation
My content strategies for marketing your product in just a few hours a week
PLUS my plug-and-play email templates so your automated system can
bring in daily sales even in your sleep!

This is an entire business ready for you to fully make your own and fully profit
from.

Why? Because I know just how life-changing a stream of passive income like
this can be, and you can do it too!

[Your Name]
 EM
Subject: You are closer to making money than you realize
AIL
# 2
Hi [Customer Name],

I want you to know that you are closer to having a profitable passive income
business, and your first $3-10k months, than you realize.

Whether you are already a business-owner, or have zero experience…

Whether you work a 9-to-5, or are a student…

Whether you have a large social media presence, or are starting from scratch…

You CAN leverage just a few hours a week to bring in income that provides for
your family and changes your life.

With just one digital product and an automated system for driving traffic to it, you
can build a highly profitable business from home in just a few hours a week.

And with a DONE-FOR-YOU, or DFY, digital product, you don’t even need to
have any special expertise or create your own product from scratch either.

This is why I created [Product Name - include hyperlink] - to help you get your
biz up and running FAST using the steps inside and my plug-and-play template.

Download it, then tweak it and make it your own so you can resell it for FULL
profit.

Start bringing in $97 sales every day, multiple times a day, even in your sleep -
and just as importantly, enjoy the freedom that comes with it
Ready to get started? Your next step is to purchase [Product Name] here
[include hyperlink].

And don’t forget you can always shoot me a DM [include hyperlink] if you have
questions!

[Your Name]

EM
AIL
Subject: Another [insert $ amount] made while [insert activity] # 3

Hi [Customer Name],

And just like that, another [insert income made here] today while ______!

This is the beauty of digital products - having a business that runs and makes
money for you while you’re out having an actual life!

Are you ready to start leveraging just a few hours a week to bring in continual
passive income in the same way?

If so, your next step is purchasing [Product Name], where I’ve already done
the legwork and created the product for you.

You can click here [insert hyperlink] to learn more about [Product Name]
and get started now.

I am rooting for you and can’t wait to see how your life changes with this!

[Your Name]
 EM
AIL
Subject: [Insert $ amount] in _______ days # 4

In the last ____ days, I’ve made [insert $ amount] using nothing more than
one digital product.

I want you to imagine this being YOU.

Imagine getting notifications throughout the week while you’re with your kids…
or binging Netflix… or folding laundry… or even sleeping!

Notifications letting you know that you just made another sale on a digital
product (that you didn’t even have to create from scratch!) all because
someone else stumbled across a Reel and decided they wanted in on this kind
of life too.

One product bringing in thousands a week while you’re just working 2-3 hours -
all so that you can spend the rest of your time enjoying the people and things
you love.

If you haven’t already, I want to challenge you to take a bold step.

Purchase [Product Name] for [price] today.

Change your life.

Build a business that can run on autopilot and give you the time and freedom
you’ve been dreaming of.

[Your Name]

Don’t forget, you can always shoot me a DM [insert hyperlink] on Instagram

with any questions you have. I am here for you!
SECOND EMAIL FLOW (IN FUTURE)
NOTE: Later on down the road, you may want to have a second email
flow, specifically for people who purchase your digital products. This is
primarily if you are also offering other products that you want to sell as
add-ons.

IMPORTANT:

Make sure to test your freebie and paid offer before you start creating
content to attract your dream customers. Do this by opting in for your
freebie and purchasing your paid offer.
 FACELESS
COMMUNITY BUILDING

@DIGITALWITH.AJ
 BUILD YOUR COMMUNITY
When starting a faceless page, building your community should be
your main focus. Without a community, you don’t have a brand.

Some may argue that building a community completely faceless is difficult.

However, I’ve witnessed different and currently have a community of 70k+
followers.
Building a community while keeping anonymous is actually easier than you
think (given that you apply the right strategies of course).

Here are some ways you can confidently build a community with a
faceless brand:

CONSISTENCY
Staying consistent means showing up at least once a day. In the beginning
stages, I recommend posting 2-3 times per day to alert the algorithm you’re
an active user, and you mean business. By posting regularly, you also let
your audience know that you’re present and reliable. This overtime builds
trust.

My general rule of thumb when starting out is 2-3 Reels, and

approximately 6-8 Stories a day. As you build your following, you can
drop down to 1 reel a day.
 COHESIVE BRANDING + VALUE

I know we already discussed branding earlier, but in this chapter “Faceless

Community Building”, I want to emphasize the power in having a strong
brand identity with having a faceless brand.

A cohesive look is a key factor you definitely don’t want to miss. Firstly,
Instagram is a value platform (whereas TikTok is a platform that focuses
heavily on the virality of the video rather than the value). Simply put,
people go on Instagram to search and look for value.

I can’t stress enough the importance of having a cohesive aesthetic

across your entire business (this includes your Instagram feed, your Stan
Store and your emails).

I see so many pages with all sorts of colors that clash. For example, their
feed has yellows, browns, and greens. Their store then has orange, and
their emails blue writing. It’s not only unprofessional looking, but it
immediately becomes a brand that’s immemorable. A brand that is
unrecognizable, and therefore, less appealing to buy from.

Your branding consistency is what can make or break a first

impression, so it’s important to make sure everything flows well together.
 YOUR PERSONAL STORY
This is probably the most important part of your branding (believe it or
not), because anyone can copy your branding aesthetic, but NO ONE
can copy YOUR story. Story-telling is one of the most powerful
marketing tools on social media because it enables your audience to
connect with your brand on an emotional level. And if you weren’t aware,
studies have shown that 70% of the time, people make their purchasing
decision based on the emotion they feel.

Story-telling helps your audience to develop trust with you much faster, as
they come to realize that you’re a real human being who’s faced struggles
and challenges, triumphs, and experiences, just like them.

Story-telling also helps your dream customer find you. When you’re
scrolling on Instagram, and you see a Reel that stops you in your tracks,
because it’s telling a story that speaks to you - what do you do? You keep
watching and reading, and if it resonates with you, you will likely like it,
save it, share it, and maybe even give that creator a follow.

You want to be sharing your story in your Reels, captions, Instagram

Stories, and emails.

Some examples of your story can include: Why you started this business,
your backstory leading up to this opportunity, and how it has changed your
life.
 SERVE FIRST, SELL LATER
Let me first start by saying that serving = selling. However, when
you’re actively building a community in the very early stages (as a
complete beginner), your main focus needs to be on serving your
audience selflessly.

The best way to serve your audience is by providing them with value.

The truth is, everyone is selfish. People don’t care about how amazing
(or poorly) your day is going, or what your favorite business platforms are.

They only care about what YOU can do for THEM. Once you shift this
thought process in your mind, everything changes.

You need to give your audience a REASON to hit that follow button,
and the way you do this is by providing them with VALUE.

So what does providing value look like in your content?

Putting yourself in their shoes and answering burning questions they

have within your niche
Researching their niche-related problems, and educating them with a
solution
Creating problem-awareness through your content and showing
them that YOU have the answer
Sharing your biggest tips & tricks that benefit them and their lives
 SERVE FIRST, SELL LATER
Let me first start by saying that serving = selling. However, when
you’re actively building a community in the very early stages (as a
complete beginner), your main focus needs to be on serving your
audience selflessly.

The best way to serve your audience is by providing them with value.

The truth is, everyone is selfish. People don’t care about how amazing
(or poorly) your day is going, or what your favorite business platforms are.

They only care about what YOU can do for THEM. Once you shift this
thought process in your mind, everything changes.

You need to give your audience a REASON to hit that follow button,
and the way you do this is by providing them with VALUE.

So what does providing value look like in your content?

Putting yourself in their shoes and answering burning questions they

have within your niche
Researching their niche-related problems, and educating them with a
solution
Creating problem-awareness through your content and showing
them that YOU have the answer
Sharing your biggest tips & tricks that benefit them and their lives
 FACELESS MARKETING:
INSTAGRAM STRATEGIES

@DIGITALWITH.AJ
 INSTAGRAM REELS

engages your audience

builds relationships
ranks you higher in explore
grows your account

Now that you’ve set up your personal brand, it’s time to discuss faceless
marketing using Instagram Reels. In order to get our digital products in
front of our ideal customers on Instagram, we need to create content. My
favorite way to do this is through Instagram Reels because they have the
potential to reach a wider audience (when compared to static posts).

B-ROLL FOOTAGE
B-Roll footage is basically background content that you use as the
video for your reel. This has become a very popular method for reels
which is GOOD because it means less work for you. It also means you
don’t have to show your face if you don’t want to.

It’s easy and less time consuming. You can visit my store for 400+ HD
clips for posting on reels.
Examples of B-Roll footage include:
Going on a walk
Sitting at your computer working (faceless of course)
Pouring a cup of water, coffee, or your protein shake
A short clip of the sunset

....basically any random thing going on in your life.

Tip: Collect 5-7 second clips throughout your day (or designate one
day a week to collect several).

Add them to an album in your phone so they’re easy to find and pick from
when you go to create your reels.

MORE EXAMPLES:

Footage of my current view when I‘m outdoors

Footage of me shopping/holding shopping bags
Footage of my food or drink
Footage of my current view while driving/riding
Footage of the sky or water view
Footage of me using my electronic device (phone, laptop, iPad)
Footage of me unboxing a package
Footage of me organizing (Using a tripod to record the video)

Don’t have time to shoot footage, or simply can’t be bothered?

I have over 400 HD Aesthetic clips for you to post.
 CONTENT PILLARS
There are over 200 million businesses on Instagram promoting
their services and products. Instagram is an amazing FREE way to
share your digital products with the world. Take advantage of it.

If you follow me, chances are you’ve seen my content. My entire

Instagram was created with the purpose of building a community and
marketing my digital product offers to them.

I’ve curated a page that is directly targeted at reaching and inviting my

target audience to come and check out my brand and digital products.

You won’t see me posting reels about the latest dance trend. Every reel I
post has a specific purpose, and that is to either entertain, inspire, or
educate my target audience, and build a loyal community who is
interested in my digital products!

There are FOUR content pillars I use to guide the content I create.

Sticking to these content pillars will ensure you’re not “posting for the sake
of posting”. They will also help you build a loyal Instagram following much
faster if you stick to them.
Here are the content pillars I recommend using:

EDUCATE ENTERTAIN/INSPIRE

Creating educational content Use humor, storytelling, or

adds a ton of value to your ideal engaging visuals. Share relatable
audience. Share insights, tips & stories or humorous content that
tricks, and how-to guides within you know your ideal audience
your niche. will be drawn to.

PROMOTE REMEMBER

This is where you promote your Don’t make all your content
digital offers. Mix promotional about promoting your digital
content with a strategic call-to- products. When starting out, it’s
action to get people to TAKE important to provide tons of
ACTION to your offer. Showcase VALUE to gain the like, know,
your products and guide your and trust of your ideal customer.
audience on the next steps.
SAVEABLE + SHAREABLE CONTENT
The goal of each of your reels (or at least most of them if you’re
wanting to reach more people) should be to make them either super
SHAREABLE or SAVEABLE (or both). THIS IS THE SECRET TO VIRAL
CONTENT

SHAREABLE: This is content that makes your ideal follower think, “This is so
relatable” OR “I need to send this to my friends”.

The content is specific enough to your niche that it makes them feel seen,
heard, and understood... and then they share it.

SAVEABLE: This is content that is providing something of value to your

ideal follower.

This can be knowledge, encouragement, guidance, advice, ideas, etc.

Anything that they would want to “save” and come back to later.

Both type of posts perform really well because they have the power to
boost your engagement.

REMEMBER: The more shareable & saveable your Reels are, the more
chance there is of it going viral!
 UNDERSTANDING THE
ALGORITHM
"One of the main misconceptions we want to clear up is the
existence of “The Algorithm.” Instagram doesn’t have one algorithm
that oversees what people do and don’t see on the app. We use a
variety of algorithms, classifiers, and processes, each with its own
purpose."

ADAM MOSSERI

- head of Instagram
Instagram uses different 'signals' in its algorithms to populate each platform (feed,
explore, reels, hashtags). People's explore pages are made up of recommendations
of photos and videos that the algorithm finds for them, based on assumptions of
what they've interacted with in the past.

The 4 key Algorithms you

need to know:
FEED/STORY EXPLORE

Content that turns up first Content that turns up first

on your home feed and on your Explore Page
stories reel

REELS PENALTY

Content that turns up first in Community Guideline

your reels surfaces violations that flag your
content
 FEED/STORY ALGORITHM
Where people want to see content from their friends & family
In you home feed and stories, you will see the recent posts shared by
people you follow, in preference of different 'signals'. Everyone's feed
will be different, depending on how these signals understand you and
your activity

The most important signals to rank on feed:

1) Information 2) Information
about the post about the poster
popularity, content type, video length, your relationship with the poster (i.e.
location tags, etc. how often you interact with them)

4) your history
3) Your activity
of interaction
what you're typically interested in, how interested you might be in seeing a
how many poists you like, which particular persons post (whether your
posts you interact with comment on their posts, DM each other,
etc)

All these signals are taken into account then a set of educated guesses
are made over how likely you are to interact with a post, which will
determine what you see at the top of your home feed
 REELS ALGORITHM
Where you'll see content designed to entertain you

The reels algorithm focuses on content that is entertaining or funny, with

an eye towards promoting smaller and new creators

The most important signals in reels feed:

2) Your history of
1) Your Activity poster interaction
Reels you've engaged with Most likely to be someone you don't
recently, and watched all the know - but someone you've interacted
with in the past might be bumped up
way through (same as Explore)

3) Information 4) Information
about the reel about the poster
how many times people have interacted
with this account in the past few weeks,
Audio track used, AI video how popular their content is deemed to
understanding, general popularity etc be
 EXPLORE ALGORITHM
Taking the explore algorithm into account, you need to ensure you're already ticking
certain boxes if you want to consistently land on people's explore pages

increase organic
1) how well your post engagement

is doing and how engage with your

existing audience
quickly people
use CTAs and start
interact conversations

The best way to increase your chances of getting on the explore page, is to already
have a high level of engagement from your existing audience. Focus on increasing your
engagement rate and engaging with your followers.

have strong 2) whether they've

branding
interacted with
provide helpful
your content in the
content past
use CTAs to increase
engagement
use niche key words
and hashtags
3) whether your post make sure all of your
relates to a topic content relates you
your niche
that person likes
interact and
collaborate with other
accounts in your niche
 GETTING MORE SHARES 1
Another awesome way to get your content seen by more people, and inevitably
grow online - is through creating content that people want to share.

Creating content that gets shared by multiple people is one of the best ways
that you can organically grow

here's what happens when you create 'sharable' content:

YOU POST

One of your followers shares your post to their story

*new eyes

You're now exposed to multiple new eyes as their audience sees your content.
If your content is 'hyper-sharable' - then these new eyes that see your content
may also share your content to their stories, and their audience's with their
followers too.

Creating an endless cycle of shares, and potentially 10s of 1000s of new eyes on
your content.
 GETTING MORE SHARES 2

YOU POST

follower follower follower follower

1 shares 2 shares 3 shares 4 shares

So how exactly do you make 'hyper-sharable' content? In order for a post to be

'hyper-sharable', it needs to be relatable to the ideal people you are trying to reach
(i.e. your ideal/niche followers).

makes us feel as though somebody 'understands' us

allows us reaffirm a viewpoint we already have or strongly disagree with
makes us feel as though we are part of a community

Relatable content comes in different forms:

relatable
entertaining inspirational

controversial hyper-niche
 THE HOOK
Your hook is KEY. This is a quick, catchy phrase or word to get your
ideal audience to stop scrolling and pay attention.

You should have a strong hook in two places on your reel:

1. On-screen text: The first words your viewer will see when scrolling by
your reel. You have no more than 3 seconds to grab your viewers
attention.

The job of this hook is to get them to stop their scroll and watch your reel.

You want to place this hook on your video as text.

2. The start of your caption: The first word(s) of your caption should be
a showstopper.

The job of this hook is to get them to actually read your caption.

The better the caption is -> the more time spent reading it -> the more
watch time your reel will get -> the more your reel will be pushed to more
people.

I have some BONUS hooks for you on the next page.

 BONUS HOOKS

"Here's a shortcut for ___" (how to go from A to B)

"How to ___ in (x) minutes" (insert your audiences pain points) "The fastest

way to ___" (achieve a specific goal)

"TOP5 ___" (insert a specific goal)

"Major mistakes most ___ make" (person of your niche)

"Step by step guide to ___" (insert a feasible goal)

"Why doing ___ (insert most common thing) will not help ___ (desire)!"

"Do this to ___" (how to go from A to B)

"5 toxic mistakes to avoid if you want ___" (desire)

"The biggest misconception about ___" (bust a myth)

"You've been doing ___ wrong your entire life!" (a specific topic)

"3 rules to unlock ___" (a specific outcome)

"5 ways to___" (achieve a desired outcome)

"This hack will blow your mind!"

"My journey from 0 to ___" (name your current status)

"The real secret about ___" (a specific topic)

"You won't believe this ___ hack!"

"My secret strategy to ___"

"Fastest way to ___ now"

"If you want to ___ you need to try this!”

“Top 5 tips for ___”

“How to master___”
 BONUS HOOKS

5 surprising facts about ___”

“If you want to achieve X, you need to ___”

“The most effective strategies for ___”

“My top resources for ___”

“The biggest misconceptions about ___”

“The most overlooked ways to ___”

“The #1 thing you need to know about ___”

“I never thought I could ___”

“The best advice I ever received about ___”

“Behind the scenes of ___”

“The one thing you're doing wrong that's holding you back from (goal])”

“Are you tired of (problem)? Here's how to fix it.”

“Don't make these mistakes when (task or goal)”

“The truth about (common misconception or belief)”

“The (adjective) way to improve your (skill or task)“

“(Number) things you didn't know you could do with (product or service)”

“The ultimate guide to mastering (skill or task)”

“The best (skill or activity) hacks for (task or problem)”

(Number) reasons why (topic) is important”

"“The Dos and Don'ts of ___”

”If you want to achieve X, you need to ___”

“The most common mistakes when ___”

 BONUS HOOKS

“The surprising truth about ___”

“The secret to ___”

“Top 5 tools for ___”

“The ultimate checklist for ___”

“How to overcome ___”

“The top trends in ___”

“The most effective strategies for ___”

“How I got from X to Y Ways to get your first ___”

“Stop doing this if you want X Steal my ___”

“Stop making these mistakes ___”

“5 facts you didn't know about ___”

“3 reasons why you need to start ___”

“The science behind ___”

“My top resources for ___”

“How to supercharge your ___”

“The top 5 things you need to know about ___”

“The secret to achieving ___”

“Behind the scenes of ___”

“The most common mistakes when ___”

“How I got from X to Y ___”

“The ultimate guide to ___”

“A step-by-step guide to ___”

 CALL-TO-ACTION (CTA)
The CTA’s in your reels are important to increase engagement,
watch time, and follower/client conversion!

Similar to your hook, you have a couple of different options when it

comes to your CTA.

Feel free to use one or both of these for each reel:

1. On-Screen CTA: This can be used to either send your viewers to

your caption for more info or direct them to take a specific action (i.e.
commenting or sending a DM of a specific keyword).

I always say “Read Caption” or “Here’s How 👇 “for my audience to read

more about the post in the caption.

2. In-Caption CTA: You’ll want to include at least one CTA in your

caption, and feel free to include more than one!

Use your caption CTA to direct viewers to take a specific action (i.e.
following you, commenting something specific, sending a DM, sharing
their point of view, etc.)

I sometimes use 2 CTA’s which go something like “comment ’ready’ for

me to send the official link” or “follow me for more tips + inspo”.

Check the next page for your BONUS CTA’s

 BONUS CTA’S

See caption for more 👇🏼

Comment [WORD] for the link to ___
Caption this!
Head to my stories for more info!
Share the love!
Don’t forget to SAVE this post for later!
Follow me for more like this
Share this with the first person who pops up when you hit share
Share your take in the comments
Share this with a friend who ___
Can you relate? Comment below!
Head to my link in bio for the free guide
Steal my strategy in the caption
If you found this post helpful, save it for later!
Questions? Comment below!
Head to the link in my bio to claim yours!
If you agree, comment your favorite emoji!
What did I miss? Comment below!
Save this post for the next time you need ___
Go vote for your favorite in my stories!
Seats are limited, save your spot now!
Like this post if you ___
Turn on post notifications so you don’t miss the ___
 YOUR MAIN MESSAGE
Your main message is the message you’re aiming to get across with
your reel.

You have 2 options:

You can put the “meat” of your main message as on-screen text in the reel
itself
OR

Include it in your caption and use a quick CTA to send people to your
caption like I just demonstrated.

Remember, your main message is content that is either shareable or

saveable - so, here are a few questions to ask yourself:

Are you providing value to your ideal client or follower?

Is your message relatable to your ideal client or follower?
Does your message give ideas, guidance, encouragement, or advice of
some sort?

Your main message doesn’t need to do ALL of these things, but it should
do at least one of them.

Since we are creating faceless reels, your content will need to be

captivating to reel even more people in.
In deciding whether or not to put your main message on-screen or in-
caption, here’s a few pieces of advice:

Only include it on-screen if you can do so without over-crowding the

screen, making the text hard to read, or making the video too long.
If you DO include it on-screen, try to edit the video so that the text
pops up in sync with the rhythm or beat drops of your selected audio. I
don’t worry about this too much, but it’s great if you can make it work!

It’s even better if you do just one small chunk of text at a time!

If it’s too much text, just use a call-to-action right after your hook to
send people to your caption.

See two examples of an on-screen main message and an example of one

of one reel where viewers are sent to the caption for the main message.
 TRENDING AUDIO
A “trending” audio is basically any audio that
Instagram has highlighted as popular. Using a
trending audio is KEY if you want to reach more people
because Instagram is more likely to push your video out
to more people.

You’ll know if an audio is trending if it has the

diagonal up-arrow. If you click on that arrow on a video,
it’ll take you to all the videos using that audio and you’ll be
able to see how many times that specific audio has been
used.

Then, if you click on this button:

you’ll see a list of the top 50 audios that are
trending!

I recommend using trending audios with less than

5k uses, 10k tops. What’s even better is if the
“original” video has more than 1M views with recent
comments from the last few days, this means it’s
likely to go off!

TIP: Use your scrolling time wisely! As you’re scrolling

through IG and finding videos, audios, and/or trends you
like, SAVE them! You can save reels into folders and you
can also save your favorite audios to use later.

Just make sure they’re still trending when you go to

use them.
 COVER PHOTO
Your reel’s cover photo is what people will see both in your profile
“grid” (the main view of your profile) and in your reels tab.

Ideally, your cover photos make it clear what each reel is about, fit your
brand, and encourage someone to click on your video if they’ve visited
your profile.

Most people have pretty much agreed that perfectly aligned and
aesthetically pleasing profiles aren’t necessary. However, I think it is still
important to stay on brand and make sure your reels’ cover photos are a
proper depiction of what to expect.

Your options:
Choose an existing frame from your video as your cover. Make sure
the frame you choose includes at least the “hook” on-screen text.
Upload a cover photo from your camera roll. You can use Canva or
CapCut to design a cover photo if needed (use size 1080 x 1920 for a
reel cover photo).
 GET CREATIVE + BE ORIGINAL
A good way to reach a wider audience is by hopping on trends as
early as possible.

When you’re scrolling Instagram, pay attention to reel trends you see over
and over and use them to your advantage.

The key here is to BE ORIGINAL. Hop on trends and use trending

audios, but put your own twist on them.

It’s okay to be inspired by a trend, just do your best to make them your
own.

Even without following trends, you setting trends by doing things first will
also put you ahead of your peers.

It may be annoying seeing the same posts over and over again, but this is
where your true creativity jumps out and you can express yourself
uniquely.

You don’t always need to reinvent the

wheel. If you see a Reel that has performed
SECRET well, re-create it but DON’T copy. Put your
SAUCE: own flavor and twist on it. The name of the
game is to model what’s already working.
 YOUR CAPTION
Remember, your caption should start with a strong hook that gets
people to expand your caption to read the whole thing, particularly
if your main message is in your caption.

Some tips for your caption:

If your caption is more than a few sentences long, make sure to

separate lines with a space often. It’s easier for people to focus on
1-2 sentences at a time versus trying to read a long paragraph.

Storytelling is key! Share your experiences and be vulnerable and

honest (even without showing your face). This is huge if you want to
gain trust + convert viewers into followers + convert followers into
clients.

Use emojis but don’t overdo it.

If your caption is catchy, engaging, and decently long (separated

out with spaces), this will help you get more watch time on your reel
(especially if it’s a short 5-7 second clip), which will mean it should get
pushed out to more people.

Make sure to include your hook, CTA, hashtags and keywords,

and signature at the end.
 HASHTAGS + KEYWORDS
Hashtags are NOT dead. While I don’t think they are the “end all, be
all,” MANY of the pros still recommend using them and personally,
I can still find a lot of content I like by using hashtags.

Can you get great reach without them? Sure, and I have many times but I
don’t think using them will hurt you. In fact, I’ve found using hashtags
on a brand new account helps the algorithm get to know where to
group your content, and who to push your content to.

If you do choose to use hashtags in your caption, I’d focus on hashtags

that are less saturated. It’s less likely your video will be found with a
hashtag that has millions of uses. A good rule of thumb is using
hashtags between 50k-100k uses for best discoverability.

Keywords are a newer emphasis on Instagram.

Basically, you want to make sure your on-screen text AND your caption
contain relevant keywords so that the algorithm pushes your content out
to the right people.

For example, some keywords I like to make sure I include somewhere in

my reel and/or caption are: entrepreneur, work from home, digital
products, digital marketing etc. I like to repeat the same keywords
throughout my caption approximately 4-5 times for best results.

If your caption is short or there are keywords you want to add, you can
always just type them below your hashtags in your caption.
 MORE INSTAGRAM TIPS

Font Choice: Only use fonts that are easy to read on top of your video. If
people have to squint or strain, or if the words blend in with the
background, they’ll scroll right by.

Your Branding: Speaking of fonts, I recommend staying consistent with

what fonts and color schemes you use throughout your content. You want
your brand to be recognizable.

Video Length: Most of your reels should be between

5-7 seconds long. This is a proven sweet spot.

Filters: Don’t overdo it with the filters or use crazy abstract ones. Keep
your content as natural and raw as possible. As an active user on social
media, I do skip posts with heavy filters.

Text Location: Make sure your text is in a place that’s easy to read and
not covered up by your username, the start of the caption, or the like,
comment, share button.

Basically avoid placing your text near the very top of your videos, the very
bottom, and on the sides. Focus on keeping everything in the center.
Save As You Go: “Save As Draft” often. To be extra safe, save your
drafts to your camera roll (you’ll have to save it without the audio, so make
sure you have that audio saved to use later).

Instagram glitches and the last thing you want is to lose a reel you’ve
worked hard on.

Schedule In Advance: You can create a reel and schedule it to post at a

later time if needed.

Pay Attention To Insights: You need a business or creator account to

see insights for your reels.

And remember, it’s not all about likes. Sometimes, you’ll have more
shares, saves, or comments than likes. Any type of interaction is
good interaction.

Respond To Comments: Take a few minutes in your free time to go

through and respond to comments. This keeps people coming back to
your reel and will improve your engagement rates. Engage with your
followers, ask questions, and build that trust.

Keep It Simple: Reels don’t have to be complicated or time consuming.

You can create and edit reels inside of Instagram to avoid all of the techy
apps.
Some people NEVER post reels because they think that you need video
editing skills to make them fancy and high quality. Don’t overthink it!
Try it out and find your style of content & stick to it.

Be Patient: Reels have a way of taking their sweet time sometimes!

Sometimes mine start performing well DAYS/WEEKS after I posted them.

If this if your first week posting reels, keep going and stay
consistent. The algorithm doesn’t start to recognize you until the
2nd or 3rd week, and most accounts don’t start taking off until the
90 day mark.

Stay Consistent: Play the long game. Don’t just post to try to go viral.
Keep your ideal follower in mind and consistently show up for them. The
algorithm is NOT out to get you.

I’d like to share a quote with you that has always stuck with me:

“Fast success builds ego, slow success builds character.” -

unknown

There is NOTHING wrong with slow growth. Any growth (big or small) is
growth.
 I G C H E A T S H E E T

OVERALL IG CHECKLIST
Plan Ahead: Don't wing it. Know your message, your hook, and your call-
to-action before hitting that record button. I recommend planning out a
week of Reels you can just have on hand.

Quality Over Quantity: It's better to have one well-crafted Reel than
multiple mediocre ones. Invest time in editing for a polished look.

Keep It Short and Sweet: Instagram Reels should be up to 7 seconds.

Remember, less is more. Aim for 5-7 seconds for maximum engagement.

Leverage Trending Music and Effects: Utilize Instagram's library of

trending music and special effects, and templates to make your Reels
more engaging and shareable.

Use Captions: Your hook got their attention. Your captions should have
enough information that it will keep them reading allowing for your Reel to
continue looping. This is great for the algorithm.

Engage with Your Audience: Respond to comments and questions on

your Reels. This not only fosters community but also boosts your Reel's
visibility. Use automation tools to help you with this to save time.

Analyze and Adapt: Use Instagram Insights to track the performance of

your Reels. Take note of what's working and refine your strategy
accordingly.

Be Authentic: Authenticity resonates. Be yourself, and your audience will

be more likely to engage and follow through on your call-to-action.

Consistency is Key: Regular posting increases your chances of hitting it

big. Aim to post at least 4-5 times per week to keep your audience
engaged and attract new followers.

Cross-Promote: Don't limit your Reels to Instagram. Share them on other

social platforms and even in your email newsletters to maximize reach.
 INSTAGRAM HIGHLIGHTS
Posting to your Instagram Stories is one piece of your marketing strategy
you do not want to ignore.

People viewing your stories are interested in you and what you
have to offer.

I recommend showing up in your Stories and sharing things such

as: Update on your sales, screenshots of messages/testimonials coming
in, or even just a peek into your everyday life. These are all great ways to
build a connection with your audience.

I also find that a large percentage of my sales are made straight from my
stories. This is a great place to post about your products and what they
have to offer. You can also share a direct link to purchase in stories which
makes it very easy for customers to grab your products.

Once you start posting Stories that can be helpful for your audience, you
will want to create some Highlights for your profile.

I recommend having Highlights for things like:

Your results
Your story/your why
FAQ
Info about your freebie
Info about your digital product
Testimonials
 LEGAL
(RESELL RIGHTS)

THEFACELESS.MASTERY
The great news is that setting up your Terms & Conditions for
your Stan Store is pretty simple. You can use THIS LINK to
walk through the process of adding yours to your checkout
pages.

There are TWO PARAGRAPHS (the first two numbered

points) of your Terms & Conditions you will want to
modify for the purposes of offering Private Label Rights
so that your customers will have the ability to modify and
resell your guide. You can select those two paragraphs
and simply replace it with the following:

Paragraph 1:

Subject to your compliance with these Terms of Use, the

Company hereby grants you Private Label Rights upon
purchase of [insert name of your digital products here],
which grants you the rights to modify, claim authorship of, and
resell this product for 100% of the profits. Additional rights
include: the right to add this product to a membership site or
bundle within a package; the right to create audio or video
products using this product; the right give away the product to
subscribers or customers; the right to change sales page
and/or graphics; the right to break up the product into separate
sections; the right to add or remove content to the product; the
right to put your name on it; the right to edit or create your own
covers for the product; the right to give away, sell, or transfer
the Private Label Rights to any third party.
Paragraph 2:

All Content NOT included within [insert name of your digital products
here] itself, including graphics, Stan Store descriptions, and social media
content and videos relating to the product, are copyrighted unless
otherwise noted and are the property of the Company and/or a supplier to
the Company. No such materials may be used except as provided in
these Terms of Use.

Then replace any blank lines in the rest of your Terms with your name
and/or business name or contact information when directed.

*After you finish, be sure to save your updates.

**It’s important to note that different countries will have different

requirements for the legalities of owning your own business.
Please ensure you research this individually and always ask for
professional help, should you require it.**
THE PLR PROJECT

it truly is a game changer