A Feasibility Study on Establishing PrintProsper in Bantayan, Dumaguete City

Presented to The Faculty of the College of Business Administration of Negros Oriental

State University Dumaguete City

BA 400 Feasibility Study

In Partial Fulfillment of

The Requirement for the Degree

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN

FINANCIAL MANAGEMENT/ HUMAN RESOURCE MANAGEMENT

By

Sara Jean Balauro, Rosmarie Capoquian, Janice Los Banos, Jhay Sheil Moreno, Carl

Edwin Sardan

January 5, 2024
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APPROVAL SHEET

IN PARTIAL FULFILLMENT of the requirements for the degree BACHELOR

OF SCIENCE IN BUSINESS ADMINISTRATION, this project feasibility study
entitled “A FEASIBILITY STUDY ON ESTABLISHING PRINTPROSPER IN
BANTAYAN, DUMAGUETE CITY” has been prepared and submitted by SARA JEAN
BALAURO, ROSMARIE CAPOQUIAN, JANICE LOS BANOS, JHAY SHEIL
MORENO and CARL EDWIN SARDAN, who hereby recommended for ORAL
DEFENSE.

HERCELIA CANOY, ED. D

Adviser

This project feasibility study entitled “A FEASIBILITY STUDY ON

ESTABLISHING PRINTPROSPER IN BANTAYAN, DUMAGUETE CITY”
prepared and submitted by SARA JEAN BALAURO, ROSMARIE CAPOQUIAN,
JANICE LOS BANOS, JHAY SHEIL MORENO and CARL EDWIN SARDAN, has
been viewed and approved by the Oral Defense Committee.

JOEMERT C. ENDAM, DBA

Chairperson, Panel

JIMBOY T. TANARA
Panel

CHERYL A. BANCORO, RSW, LPT, DPA

Panel
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APPROVED by the PANEL OF EXAMINERS ON ORAL DEFENSE on

December 9, 2023 with the rating of

JOEMERT C. ENDAM, DBA

Chairperson, Panel

JIMBOY T. TANARA
Panel

CHERYL A. BANCORO, RSW, LPT, DPA

Panel

ACCEPTED by the College Dean as partial requirements for the degree of

Bachelor of Science in Business Administration.

ILDEFE T. VILLANUEVA, DBA

Dean of the College of Business Administration
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CERTIFICATION

This is to certify that the Project Feasibility Study entitled “A FEASIBILITY

STUDY ON ESTABLISHING PRINTPROSPER IN BANTAYAN, DUMAGUETE
CITY” prepared by SARA JEAN BALAURO, ROSMARIE CAPOQUIAN, JANICE
LOS BANOS, JHAY SHEIL MORENO and CARL EDWIN SARDAN, Bachelor of
Science in Business Administration, is now ready for binding.

The content and the five aspects of the said feasibility study have been thoroughly
examined.

JOEMERT C. ENDAM, DBA

Chairperson, Panel

JIMBOY T. TANARA
Panel

CHERYL A. BANCORO, RSW, LPT, DPA

Panel
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Acknowledgement

The completion of this feasibility study was made possible through some people

who have given their time, support and assistance. With heartfelt gratitude to everyone

who assisted with this study. We, the researchers, would like to express our heartfelt

appreciation to the following individuals:

To Mr. Jaysone Christopher M. Bancoro, BBA, CPA, Ed. D, our feasibility

instructor, for his guidance, encouragement and sharing his expertise in making

feasibility study, as well as for his helpful comments and recommendations.

To Ms. Hercelia Canoy, Ed. D, our feasibility adviser, who never get tired of

proofreading our papers, for giving us helpful comments, recommendation and advises

that have largely contributed to the researchers in improving the study.

To Mr. Junmhar B. Mayuno, our financial consultant, for his time and effort in

sharing his expertise and knowledge in this field.

Also, we give thanks to our family for their encouragement, profound

understanding, prayers, and most importantly, financial assistance during the conduct of

this study.

Thank you to everyone who took the time to participate in this study. Their time,

cooperation and effort spent filling out the survey questionnaire are greatly appreciated.

To our classmates, schoolmates, and friends who graciously accepted our favor,

sympathized, and generously shared their knowledge with us.

Above all, we thank the Almighty God for providing us the knowledge, wisdom,

and unfathomable strength. This paper would not be possible without his presence.
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Table of Contents

Title Page ...............................................................................................................................

Approval Sheet .................................................................................................................... i

Certification ...................................................................................................................... iii

Acknowledgement ............................................................................................................. iv

Table of Contents .................................................................................................................v

Chapter I: The Problem and Its Background .......................................................................1

Name of the Firm .....................................................................................................1

Brief Description of the Project ...............................................................................1

Project Summary ......................................................................................................3

Market Feasibility ........................................................................................3

Technical Feasibility ....................................................................................4

Management Feasibility ...............................................................................4

Financial Feasibility .....................................................................................5

Socio-economic Feasibility ..........................................................................6

Introduction ..........................................................................................................................7

Background of the Study .........................................................................................7

Statement of the Problem .........................................................................................8

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Scope and Limitations of the Study .........................................................................8

Significance of the Study .........................................................................................9

Methodology ............................................................................................................9

Research Design...........................................................................................9

Research Respondents ...............................................................................10

Research Instruments .................................................................................10

Research Locale .........................................................................................11

Data Gathering Procedure ..........................................................................12

Definition of Terms................................................................................................13

Statistical and Financial Data.................................................................................14

Statistical Treatment ..................................................................................14

Chapter II: Presentation, Interpretation and Analysis of Data ...........................................17

Marketing Aspect ...............................................................................................................17

Demand ..................................................................................................................17

Projected Demand ..................................................................................................23

Supply ....................................................................................................................24

Competitors ............................................................................................................24

Demand and Supply Gap .......................................................................................24

Marketing Strategies ..............................................................................................24

Technical Aspect ................................................................................................................26

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Description of the Product/Service ........................................................................26

Product/Service Flow Chart ...................................................................................26

Service Policy ........................................................................................................28

After Sales Service .................................................................................................29

List of Furniture, Tools, Supplies, Machinery and Equipment..............................32

Utilities...................................................................................................................34

Waste Disposal.......................................................................................................35

Labor Management ................................................................................................35

Management Aspect...........................................................................................................35

Form of Organization .............................................................................................36

Capitalization .........................................................................................................36

Organizational Structure ........................................................................................36

Manpower Requirements .......................................................................................37

Personnel Policies ..................................................................................................42

Legal Requirements ...............................................................................................52

Financial Aspect.................................................................................................................53

Assumptions...........................................................................................................53

Income Statement...................................................................................................54

Balance Statement ..................................................................................................55

Owner’s Equity ......................................................................................................55

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Cash Flow ..............................................................................................................56

Income Tax ............................................................................................................56

Financial Ratio .......................................................................................................58

Liquidity Ratio ...........................................................................................58

Activity Ratio .............................................................................................58

Profitability Ratio.......................................................................................59

Payback Period...........................................................................................59

Net Present Value ......................................................................................59

Breakeven Point .....................................................................................................60

Initial Working Capital ..........................................................................................60

Cost ........................................................................................................................61

Services/Sales ........................................................................................................62

Schedules ...............................................................................................................63

Socio-economic Aspect .....................................................................................................72

Contribution to the Local Government Unit/Philippine Economy ........................73

Employment Generation ........................................................................................73

Social Desirability ..................................................................................................73

References ..........................................................................................................................75

Appendices .........................................................................................................................76
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List of Figures

Figure 1. Map of Dumaguete City .....................................................................................11

Figure 2. Location of PrintProsper.....................................................................................12

Figure 3. Flow Chart ..........................................................................................................27

Figure 4. PrintProsper Address through Google Maps ......................................................30

Figure 5. PrintProsper Floor Plan ......................................................................................31

Figure 6. Organizational Structure of the Business ...........................................................37

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List of Tables

Table 1. Distribution of the Respondents by Profile..........................................................17

Table 2. Profile of Respondents in Terms of Sex ..............................................................18

Table 3. Profile of Respondents in Terms of Age .............................................................18

Table 4. Respondents’ response on Printing Needs ...........................................................19

Table 5. Respondents’ response in Printing Purposes .......................................................19

Table 6. Respondents’ response on Pricing .......................................................................20

Table 7. Respondents’ response on Preferences ................................................................21

Table 8. Respondents’ response on Marketing ..................................................................21

Table 9. Respondents’ response to Printing Orders ...........................................................22

Table 10. Respondents’ response in Availing Printing Services .......................................22

Table 11. Respondents’ response to the Idea of a Printing Enterprise ..............................23

Table 12. Increase 5% every year ......................................................................................24

Table 13. Products and Services Pricelist ..........................................................................25

Table 14. Paratrooper’s Time Schedule .............................................................................31

Table 15. Furniture and Fixture .........................................................................................32

Table 16. Machinery and Equipment .................................................................................32

Table 17. Supplies ..............................................................................................................33

Table 18. Material for Renovation .....................................................................................33

Table 19. Labor for Renovation .........................................................................................34

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Table 20. Miscellaneous ....................................................................................................34

Table 21. Other Expenses ..................................................................................................34

Table 22. Utilities...............................................................................................................35

Table 23. Basic Salary, Annual Salary, and Contributions................................................42

Table 24. Legal Requirements: Permits and Licenses .......................................................52

Table 25. Projected Income Statement ..............................................................................54

Table 26. Balance Sheet .....................................................................................................55

Table 27. Owner’s Equity ..................................................................................................55

Table 28. Projected Cash Flow Statements........................................................................56

Table 29. Income Tax ........................................................................................................56

Table 30. Liquidity Ratio ...................................................................................................58

Table 31. Activity Ratio .....................................................................................................58

Table 32. Profitability Ratio ..............................................................................................59

Table 33. Payback Period ..................................................................................................59

Table 34. Net Present Value ..............................................................................................59

Table 35. Breakeven Point .................................................................................................60

Table 36. Initial Working Capital ......................................................................................60

Table 37. Cost ....................................................................................................................61

Table 38. Services/Sales ....................................................................................................62

Table 39. Schedule 1: Sales ...............................................................................................63

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Table 40. Schedule 2: Cost of Sales and Costing ..............................................................64

Table 41. Schedule 3: Salaries and Wages ........................................................................65

Table 42. Schedule 4: SSS/PHIC/HDMF Contribution.....................................................66

Table 43. Schedule 5: Utilities and Expenses ....................................................................66

Table 44. Schedule 6: Depreciation Expense ....................................................................67

Table 45. Schedule 7: Advertisement Expense..................................................................67

Table 46. Schedule 8: Taxes and Licenses ........................................................................68

Table 47. Schedule 9: Communication and Cable Services ..............................................68

Table 48. Schedule 10: Supplies Expense .........................................................................69

Table 49. Schedule 11: Repair and Maintenance...............................................................69

Table 50. Schedule 12: Miscellaneous Expense ................................................................69

Table 51. Schedule 13: Income Tax Expenses (2023) .......................................................70

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CHAPTER 1

THE PROBLEM AND ITS BACKGROUND

Name of the Firm

PrintProsper is the name of the printing service, crafted by combining “print” and

“prosper”. In the realm of printing technology, a “printer” denotes a machine employed

to replicate text and images on the diverse surfaces, like paper or fabric, using these

methods such as inkjet, laser or offset. These devices find extensive use in households,

offices, and industries, to generate tangible photographs. Meanwhile, “prosper” signifies

achieving success and growth in a specific field, often associated with delivering top-

notch products and services. By fusing these two words, “PrintProsper” emerges as a

memorable and appealing moniker for a printing business, suggesting that clients can

thrive through the provision of top-quality dependable printing services.

Location

This business will be renting a space at Chateau Francisca Building, North

National Highway, Bantayan, Dumaguete, City, near to schools and companies and other

establishments. The target consumers are students, employers, employees, and nearby

neighborhood.

Brief description of the project

Printing has become an essential requirement in today’s modern society. As

technology advances, the conventional practices of writing on paper and using

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typewriters are gradually giving way to printing. Presently, digital printing establishments

can be spotted in abundance throughout urban areas, particularly in the vicinity of

educational institutions and workplaces. According to PFL (n.d), digital printing is a

technique for transferring text and images from computers or laptops onto various types

of paper (such as photo paper or bond paper) using compact printers equipped with four

different liquid ink colors (black, magenta, cyan, and yellow).

PrintProsper is a printing enterprise that excels in delivering top-tier printing

solutions. With a primary aim of aiding clients in accomplishing their printing objectives,

PrintProsper provides an extensive array of printing services, encompassing document

creation, marketing collateral, promotional merchandise, and beyond. Employing diverse

printing technologies and techniques, the enterprise produces polished prints suitable for

personal, commercial, or promoting usage. PrintProsper is dedicated to ensuring

outstanding outcomes, prompts services, and customer contentment, establishing itself as

a dependable all for all printing needs.

In addition to its printing services, PrintProsper provides a range of other

offerings. Utilizing a combination of computers and printers, the company also offers

services such as scanning, photocopy, brochures, flyers, invitations, banners, business

cards, posters, and stationary. The primary rational offering these additional services is

the close relationship between their nature and digital printing services.
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PrintProsper is the go-to printing destination for your urgent needs. When you

require important documents printed promptly, PrintProsper ensures they are prepared

and cleanly and neatly done for you.

Project Summary

In the contemporary era, technology is advancing rapidly, and a significant

portion of our tasks involves the use of computers. This necessitates the availability of

digital copies or physical printouts. Our research centers on the creation of PrintProsper

Service, which offers a comprehensive range of paper-based printing services, including

documents, business cards, photocopies, scanning, and more.

PrintProsper aims to give good quality of output prints in the most acceptable

price for every individual.

Market Feasibility

The market feasibility study examines the current market conditions for

PrintProsper. The information in this section is derived from thrust worthy sources,

including surveys conducted with various individuals. This data is compiled to assists the

owner in determining whether the proposed business has a strong potential in terms of

supply and demand. PrintProsper provides a printing service for individuals who wants a

high-quality and affordable printing needs.

The business location is strategically positioned amidst numerous city

establishments, attracting a steady flow for individuals seeking fast, high-quality, and

affordable printing services. To promote the business and attract clients and customers,
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the management employes various strategies, including promotions, loyalty programs,

and social media advertising, ultimately aiming to boost sales and increase revenue.

Technical Feasibility

The technical feasibility of PrintProsper encompasses the selection of its products

and services, including their applications, process, and the materials involved. This

assessment also encompasses a breakdown of costs, spanning from raw materials,

machinery and equipment to production expenses, utilities, and rent, totaling Php

900,000.00

The production schedule is also integrated to ensure a well-organized work

routine, with operations running from 8:00 AM to 8:00 PM, with a total twelve (12)

operational hours each day, from Monday to Saturday.

The selection of the location was based on its suitability for establishing the

business, given its city setting and the proximity to numerous schools, offices, and other

big establishments. The layout of PrintProsper has been meticulously designed to create a

comfortable and conductive environment. It also determines the labor and its waste

disposal schedules.

Management Feasibility

A sole proprietorship will serve as the chosen business structure, and it will have

a workforce consisting of five (5) individuals, this includes owner/manager, cashier, two

customer personnel, and technician. The employment of the five individuals is considered
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an optimal organizational arrangement as it allows for ample workspace and facilities

straightforward communication.

The employees will receive the requisite benefits and be compensated in

accordance with legal minimum wage standards. The company has implemented practical

and uncomplicated organizational procedures to foster a harmonious and equitable

environment.

Furthermore, the proprietor has obtained all the essential legal documentation

necessary to lawful; efficient business operations.

Financial Feasibility

The financial study primarily prepares the schedule tables of the financial

statements and the analysis of selected amounts from the financial statements that will

help determine if the proposed business is feasible. Through the financial analysis of the

study, PrintProsper current ratios throughout Year 1 to 5 are 23.3, 37.3, 55.7, 77.0 and

102.0 respectively, and an acid ratio of 16.6, 30.6, 49.1, 70.4 and 95.5 respectively. This

means that PrintProsper has a healthy liquidity ratio given that the all-ratio computations

are higher than 1. An operating profit margin of 3.05%, 5.30%, 7.29%, 9.23% and

11.13% respectively, and Gross Profit Margin of 25.60%, 27.02%, 28.41%, 29.77% and

31.11% respectively, and a Net Profit Margin of 2.59%, 4.24%, 5.84%, 6.93% and 8.34%

respectively, which implies that PrintProsper has a good performance in terms of

profitability as indicated in its high ratio. On the computed break-even point for the five-

year projection, PrintProsper has been operating above its break-even point; hence, the
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business is operating at a profit. And based on the Probability Index computed which is at

1.76, signifies that PrintProsper is deemed as a good investment.

Socio-economic Feasibility

Business plays a pivotal role in driving economic growth and promoting social

development within the society at large. It is evident how business significantly impacts

the economy, employments rates, people’s livelihoods, and government functions. The

operation of business is directly influenced by the social structure and cultural aspects of

society. In this context, the management of this business is committed to enhancing their

ties with the community and individual households. These are key elements in sustaining

the business as they are consumers of its products and services, thereby contributing to its

revenue.
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INTRODUCTION

Background of the Study

PrintProsper is a versatile business capable of offering an extensive range of

services. It encompasses tasks like scanning and photocopy, creating brochures, flyers,

invitations, banners, business cards, posters, and stationary. Furthermore, PrintProsper

has the capacity to engage in large-format printing, including flex banners, among other

services (BusinessPlanNigeria, 2017).

Our goal in serving students is to be their trusted one-stop shop for all their

academic and personal printing requirements. We aim to provide cost-effective, high-

quality, and accessible printing solutions that cater to the unique needs of students. For

big companies, our goal is to be trusted partner that offers comprehensive and detailed

solutions to meet their corporate printing and marketing needs. And for our nearby

neighbors and general customers who seek printing services, our goal is to be their

reliable local printing shop.

During a time when every budget allocation is being closely examined,

organizations are actively seeking ways to reduce costs. This compels Contact Solution

Limited to focus on office printing as a noteworthy cost-saving strategy. Technological

and the need for compliance with information security requirements have led the

company to centralize, evaluate, and standardize office output process, including printing,

faxing, email, scanning, and device integrity (Laurea, 2016).

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The printing and publishing industry in the Philippines is one such industry that

could take advantage of the huge opportunities offered by liberalization. Tullao and

Habaradas (20001, Jan).

The reason why the proponents conducted the study is to be able to know if the

proposed business is feasible here in Bantayan, Dumaguete City.

Statement of the Problem

This project study aimed to find out the feasibility of establishing PrintProsper in

Bantayan, Dumaguete City.

In particular the researchers attempted to answer the following problems,

1. Is the proposed business feasible from the marketplace?

2. Is the printing business like technically feasible?

3. Is it practical in the management aspect?

4. Is the proposed business financially feasible?

5. Is printing business acceptable from the socio-economic aspect?

Scope and Limitations of the Study

The project study is conducted to determine the possibility of establishing

PrintProsper in Bantayan, Dumaguete City. This includes renting a space located at

Chateau Francisca Building, North National Highway, Bantayan, Dumaguete City,

Negros Oriental.

Moreover, the scope of this study is the students, teachers, other professionals and

office workers, employers or individuals, who are capable of availing services to be

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offered in the proposed business. Furthermore, the different assumptions in the financial

aspect were based on the current data obtained by researchers and will on the accuracy of

the information obtained from these survey questionnaires.

Significance of the Study

This study is beneficial to the following:

The Proponent. The result of the study served as the basis whether or not to continue in

establishing in the proposed business.

Negros Oriental State University. This undertaking is approved that the university is

upholding its thrust and to assess potential of the students to research and extension.

Researchers. Through this study, the researcher is given the opportunity to gain

knowledge that is to be conducted.

Future Researchers. They may also benefit from this study because it provides a

foundation for future studies on establishing a printing service.

RESEARCH METHODOLOGY

Research Design

The proponents employed a survey questionnaire distributed to individuals around

Bantayan, Dumaguete City to discern the preferences of the customers and the general

public regarding the product and services. A total of 385 respondents were chosen

randomly using a convenient sampling technique in this study due to its convenience and

reliability. This method enables the proponents gauge the products and demand

effectively.
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The survey is divided into four categories with a total number of eleven questions.

The researchers gave the survey randomly. People are more likely to provide truthful

responses if they are remained unknown because they will not be judged. The questions

in the first part of the survey includes respondents, sex and age which indicates the

demographic information questions. The second part of the survey questions will help the

researchers to establish the printing needs of the respondents. The third part of the survey

determines the prices and preferences of the respondents. And lastly, the fourth part of

the survey are the marketing strategies.

Research Respondents

The primary respondents of the said study are the students, employees, employers,

other professionals or individuals in the surrounding area who are capable of availing

services to be offered in the proposed business. The convenient sampling technique was

done in this survey. This sampling technique involves choosing people who are easy for

the researcher to reach and get in touch with.

Research Instruments

Survey questionnaire designed by the researchers, will be the main data collection

instruments used in the said study. The questionnaire was divided into four categories.

The researchers made the questionnaire checked on time by the feasibility adviser with

full validation before being distributed to the respondents.

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Research Locale

The research locale for this proposed business is in Bantayan, Dumaguete City,

Negros Oriental. Dumaguete City is the capital of Negros Oriental, which is one of the

provinces in the Philippines situated in Central Visayas Region. Dumaguete City has land

area of 33.62 kilometers or 12.98 square miles. Which contributes 0.62% of Negros

Oriental’s total area (Phil Atlas, 2021). The said business industry is surrounded by

different schools and offices in the city which provides a great chance to establish the

business.

Figure 1

Map of Dumaguete City

https://en.wikivoyage.org/wiki/Negros_Oriental#/media/File:Ph_locator_negros_oriental

_dumaguete.png
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Figure 2

Location of PrintProsper

Data Gathering Procedure

The process of collecting data is solely done through survey questionnaire

distributed to individuals around Bantayan, Dumaguete City to discern the preferences of

the customers and the general public regarding the product and services of the proposed

business. The distribution of the survey questionnaires is answered by the respondents on

the actual time and place. The researchers made the questionnaires checked on time by

the feasibility adviser with full validation before distributing to the respondents. The

researchers provided the terms and explained the questionnaire’s questions with complete

understanding and accountability. Respondents must answer the questions truthfully, as

requested by the researcher. After collecting all the information gathered, the researchers

have identified, interpreted and tabulated the date. It was viewed with the utmost

confidentiality and is issued only for research purposes.

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Definition of Terms

This section introduces terminologies that are operationally defined, which helps

readers to understand the feasibility study more easily and efficiently.

Business - a commercial enterprise engaged in the production and/or sale of goods or

services, typically to generate a profit.

Demand – the total amount of a product or service that consumers are willing and able to

purchase at a given price level in a specified period of time.

Enterprise – a business organization, entity, or group of people who engage in an

activity, either commercial or non-commercial, for a common purpose or goal.

Printing Services – the range of services offered by the printing business such as digital

printing, offset printing, large format printing, and customized printing.

Printing Products – the range of products produced by the printing business such as

business cards, posters, flyers, and banners.

Marketing and promotional strategies – the methods used by the printing business to

attract and retain customers such as advertising, social media campaigns, and loyalty

programs.

Target Market – this refers to the number of people with the desire and ability to buy

specific product or services.

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STATISTICAL AND FINANCIAL DATA

Statistical Treatment

To successfully interpret the data, the researchers will employ the following

statistical treatment: percentage, frequency, ranking, weighted mean, and Likert scale.

1. Percentage

The frequency of each response will be determined by the number of

respondents who respond to the item, and the demographic profile of the

respondents will be determined using the percentage calculation.

Formula: % = F/N x 100

Where: % is the Percentage

F is the Frequency

N is the Total Number of Respondents

100 constant value

2. Frequency

The count or number of occurrences of a particular response or category

within a dataset. Analyzing the frequency distribution of responses helps

researchers understand the distribution patterns and prevalence of different

answers to specific survey questions.

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3. Ranking

The process of assigning a numerical or ordinal order to set of items or

options based on the preferences or perceived importance of survey respondents.

Ranking data can provide valuable insights into respondent’s preferences,

priorities, or opinions on a particular set of choices.

4. Weighted mean

Because it less prone to error, the mean is the most used in calculating

central tendency. The tabulated data will be analyzed using frequency

distribution, percentages, and weighted mean

5. Likert scale

The qualitative description that follows was modified to quantify the

respondents’ responses to each item.

Scale Equivalent Descriptive Interval

Rating
Price has very little influence in choosing a printing
1 Not Important service provider.
Price has little influence in choosing a printing
2 Less Important service provider.
Price has minor influence in choosing a printing
3 Neutral service provider.
Price has significant influence in choosing a
4 Important printing service provider.
Price has high influence in choosing a printing
5 Very Important service provider.
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Legend Scale Interpretation

Scale Verbal Interpretation Interval

1 Not Important 1.0-1.8
2 Less Important 1.8-2.6
3 Neutral 2.6-3.4
4 Important 3.4-4.2
5 Very Important 4.2-5.0
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CHAPTER 2

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

MARKETING ASPECT

Demand

This section provides an overview of the survey outcomes undertaken to assess

the interest in the proposed business.

During the research phase, the feasibility of establishing a PrintProsper is

explored, with particular emphasis on marketing considerations. The marketing

component of this study proves valuable as it aids in ascertaining the level of demand for

the offered products and services. The primary focus of our market compromises

professionals, students, employers, employers and individuals seeking for a high-quality

and affordable printing services.

Table 1

Distribution of the Respondents by Profile

Respondents Frequency Percentage

Students 176 45.71
Employers 9 2.34
Employees 190 49.35
Unemployed 10 2.60
TOTAL 385 100

Table 1 illustrates the demographic profile of the respondents in terms of their

profile. There are 176 students out of 385 respondents that correspond to 45.71%, 190

employees that correspond to 49.35%, 9 employers that correspond to 2.34%, and 10

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unemployed that correspond to 2.60%. Therefore, majority of the respondents are

employees.

Table 2

Profile of Respondents in Terms of Sex

Sex Frequency Percentage

Female 245 63.64
Male 140 36.36
TOTAL 385 100

Table 2 shows the demographic profile of respondents in terms of sex. The data

reveals that 63.64% are female respondents and 36.36% are male respondents. The result

implies that there are more female respondents.

Table 3

Profile of Respondents in Terms of Age

Age Frequency Percentage

Under 18 43 11.17
18 - 24 178 46.23
25 - 34 129 33.51
35 - 44 20 5.19
45 - 54 12 3.12
55 - 64 3 0.78
65 - older 0 0
TOTAL 385 100

Table 3 shows the frequency and percent distributions of respondents in terms of

age. Respondents aging 18-24 dominated the distribution with a total of 46.23%.

Respondents under 18 had a total of 11.17%. Respondents aging 25-34 had a total of
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33.51%. Respondents aging 35-44 had a total of 5.19%. Respondents aging 45-54 had a

total of 3.12% while respondents aging 55-64 had a total of 0.78% and 65-older has a

zero percentage. The results reveal that people aging 18-24 are the ones who uses

printing services.

Table 4

Respondents’ response on Printing Needs

Have you used printing services in the Frequency Percentage

past?
Yes 375 97.40
No 10 2.60
TOTAL 385 100

The table 4 shows that 97.40% of the respondents used printing services in the

past and 2.60 % of them says No. Therefore, majority of the respondents already have an

experience and used printing services.

Table 5

Respondents’ response on its Printing Purposes

If yes, for what purposes have you used printing services? Frequency Rank
Business cards 35 6
Flyers/Brochures 50 4
Banners/Tarpaulin 30 7
Posters 48 5
Stationary 21 9
Academic 95 2
Invitations 110 1
Photocopy/Xerox 80 3
Scanning 28 8
TOTAL 497
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The table 5 shows that there are 95 of the respondents used printing services in

academic purposes, 50 of them used it for flyers or brochure, and 110 for invitations, and

there are 48 for posters, 30 for banners and tarpaulin, 21 for stationary, and 35 for

business cards. As shown, majority of the respondents used printing services in making

their invitations.

Table 6

Respondents’ response on Pricing

How important is price when choosing a printing service provider?

Very Important 170
Important 118
Neutral 90
Less Important 5
Not Important 2
Weighted mean 4.17
Interpretation Important

The table 6 shows that 170 out of 385 respondents believe that pricing is very

important in choosing a printing services provider. There are 118 who says it's important,

90 for neutral, 5 believe it is less important, and 2 says not important. Therefore, the table

shows the weighted mean of 4.17 and interpreted as important in printing services in

choosing a printing services provider pricing.

 21

Table 7

Respondents’ response on Preferences

Are you willing to pay a premium for high- Frequency Percentage

quality prints and exceptional service?
Yes 363 94.29
No 22 5.71
TOTAL 385 100

The table 7 shows that 94.29% of the respondents are willing to pay a premium

for high-quality prints and exceptional service, and 5.71% for no. Majority of the

respondents who answered yes are willing to pay an exceptional price for high-quality

prints and services.

Table 8

Respondents’ response on Marketing

How do you typically find printing service providers? Frequency Rank

Online Search 100 3
Referrals/Word of Mouth 119 2
Social Media 73 4
Print Advertisements 17 5
Self-search 150 1
TOTAL 459

The table 8 shows that there are 100 respondents who used online search to find a

printing services, 73 who used social media, 150 for self-search, 119 for referrals or word

of mouth, and 17 for print advertisement. Therefore, majority of the respondents find

printing services through self-search.

 22

Table 9

Respondents’ response to Printing Orders

How do you prefer to place orders for printing services? Frequency Percentage
Online Ordering 53 13.77
In-Person at Physical Location 322 83.64
Phone/Email Orders 10 2.60
TOTAL 385 100

The table 9 shows that there are 332 respondents prefer to place orders for

printing in-person at a physical location, 53 for online ordering, and 10 for phone/email

orders. As shown, majority of respondents used or prefer to place order in-person.

Table 10

Respondent’s response in availing printing services

How often do you avail printing services for Frequency Percentage

your needs?
Daily 85 22.09
Weekly 65 16.88
Monthly 160 41.56
Sometimes 75 19.48
TOTAL 385 100

The table 10 shows that there are 85 respondents who respond to avail printing

services daily, 65 responds to weekly, 160 responds to monthly and 75 respondents’

response to sometimes. Therefore, majority of the respondents avail printing services

monthly.
 23

Table 11

Respondents’ response to the idea of a printing enterprise

Would you be amenable to the idea of a printing Frequency Percentage

enterprise rising in Bantayan, Dumaguete City?
Yes 380 98.70
No 5 1.30
TOTAL 385 100

The table 11 shows that there are 380 who answered yes that correspond to

98.70% agree to the idea of printing services in Bantayan, Dumaguete, and only 5 who

answered no that correspond to 1.3%. Therefore, majority of the respondents find it as a

good idea of building a printing service in Bantayan, Dumaguete.

Projected Demand

This section details the projected demand for PrintProsper in the target market. The

table below displays the estimated number of customers per year for the next five (5) years

based on the target market’s increase in population

Table 12 – shows the projected demand or expected customers annually. Given the

estimated constant growth rate for the future years of 5%, the table indicates that there is

an increase in demand year by year.

 24

Table 12

Increase 5% every year

YEAR EXPECTED ANNUAL CUSTOMERS

2024 39,240
2025 41,202
2026 43,262
2027 45,425
2028 47,696

Supply

The proposed project location is near schools and big companies in Bantayan,

Dumaguete City that was surrounded with other existing business establishments.

Students, employees, employers, and nearby houses can go and visit our printing shop

anytime. With the information acquired on the conduct of the study through surveys, it

would be beneficial on the management to provide ways for satisfaction of services we

provide to our customers.

Competitors

• iConcepts
• ADS UNLMTD Print Services,
Inc.
• Stylus Copy Center
• ZIPLINK GRAPHIX
Advertising and Printing
• Dumaprints Advertising Services
• DPI Print Solution
 24

Demand and Supply Gap

The proposed business has a great opportunity in the market. The printing

business would be perfect for individuals especially it is near to schools, big companies,

and other establishments. In the survey, the result shows in the table 11 a high percentage

of 98.70% is favorable to put a printing service in the proposed location. And as shown in

the table 7, 94.29% of the customers are willing to pay premium for a high-quality and

exceptional service. From this information gathered, there is a high market demand. This

is an opportunity for the business to establish in the area.

Marketing Strategies

The PrintProsper business employes this strategy to connect with potential

customers, execute broader marketing campaigns to boost sales, and foster community

involvement. We plan to offer special promotions, and discounts, while utilizing Social

Media Marketing and Advertising to draw a larger audience and inform them about our

available products and services.

Product

The management provides a fast, high-quality and affordable printing products

and services.

Our products and services include, but are not limited to:

• Business cards • Banners/Tarps

• Flyers/Brochures • Posters

• Stationary • Academic Documents Printing

 25

• Photocopy/Xerox • Invitation

• Scanning

Pricing

The PrintProsper ensures that the product and services is at reasonable prices that

may could afford. The rate we offer is equivalent to our products and services.

Table 13

Products and Services Pricelist

Services Colored Non-Colored

Business Cards (100 pcs) Php 450.00
Banners/Tarp. (per sqm) Php 150.00
Posters (SHORT) Php 75.00 Php 75.00
Posters (LONG) Php 75.00 Php 75.00
Stationary Php 5.00 Php 3.00
Academic Documents Printing (Short) Php 6.00 Php 3.00
Academic Documents Printing (Long) Php 6.00 Php 3.00
Photocopy/Xerox (Short) Php 3.00 Php 1.50
Photocopy/Xerox (Long) Php 3.00 Php 1.50
Invitations (50 pcs) Php 250.00 Php 250.00
Scanning with print (Short) Php 15.00 Php 10.00
Scanning with print (Long) Php 15.00 Php 10.00
Brochure Php 50.00 Php 50.00
Flyers (100 pcs) Php 100.00

Place of Distribution

The PrintProsper will be located in Chateau Francisca Building, North National

Highway, Bantayan, Dumaguete City, Negros Oriental. The business proposed site is

surrounded with different businesses and educational institutions which is ideal for the

business that it becomes more accessible to our target market. The business location

provides an easy access for raw materials needed in the operations.

 26

Promotions/Advertising

In today’s digital era, social media has gained immense popularity. Utilizing

social media platforms like Facebook and Instagram, this powerful tool enables us to

efficiently promote our business to a vast audience. We will consistently share updates

and promotions on our social media accounts. Additionally, we will display banners

along roadsides for easy visibility by passers and distribute flyers in school campuses,

streets, boulevards, and local markets in Dumaguete City area before the anticipated

opening date to announce its impending launch. To further enhance our advertising

efforts, we will also run a radio commercial, strengthening our local presence expanding

our reach to the community.

TECHNICAL ASPECT

This research delves into the production process and activities involved in

preparing our business. It provides a detailed list of the machinery and equipment used in

production, along with their associated costs. Additionally, it outlines the location, layout,

design, and production schedules to help define the business’s operations.

Products/Services

Description of the Product/Service

At PrintProsper, we go beyond ink and paper to transform your ideas into

tangible, vibrant realities. Our cutting-edge printing services are meticulously crafted to

meet the diverse needs of business and individuals, setting a new standard in a quality,

speed, and creativity. We offer high-definition printing and affordability. Transform your
 27

ideas into reality with PrintProsper where precision meets passion, and every print tells a

story.

Product/Service Flowchart

The product/service flowchart below shows the process of our service.

Figure 3

Flowchart

Order placement – customers submit a files/documents/copy via email or in person at

the physical location.

Order review – our team reviews the order for completeness and specifications. If

necessary, clarifications are sought from the customer.

Preparation – technicians or the operator check the files for readiness. Files are

converted to the appropriate format and color profile.

 28

Setup according to customer’s service request – select the appropriate technology

based on the order specifications. Load the chosen paper type and size.

Process – process the order specifications. High-quality inks and color management

ensure precise color reproduction.

Quality control – samples are regularly inspected for color accuracy and quality.

Adjustments are made if necessary.

Packaging – materials are carefully packaged to prevent damage.

Payment – cashier collects the payment.

Feedback and Follow-up – gather customer feedback to assess satisfaction and identify

areas for improvement.

Service Policy

• Customers must provide complete and clear copy of orders.

• Always check the order for errors and likes before paying or leaving.

• Count money before leaving, if necessary, asked for receipt.

• No editing of files or documents for printing as this will cause time delay to cater

other customers.

• No refund if the customer fails to check orders and money before leaving the

shop.
 29

After Sales Service

Contact Information

Every customer will be provided with a flyer containing information of the

establishment with regards to products and service concerns, requests or complaints they

have. It will make a good impression and will give the establishment useful information

to help maintain an interaction with customers.

Coupons, Discounts, and Freebies

Coupons or discounts give an opportunity to buy at a lower price for services

requested. Appreciating loyal customers by giving coupons or discounts for the future

transactions is what the establishment will focus on. We also provide freebies to loyal

customers.

Location

The proposed business and processing site will be operated at Chateau Francisca

Building, North National Highway, Bantayan, Dumaguete City, Negros Oriental. We

have seen that the place of will be suitable for establishing PrintProsper because it is

surrounded by, schools, offices, big companies and other establishments nearby. Our

target market are students, employers, employees and individuals which are most likely

to be found in this place.

 30

Figure 4

PrintProsper Address through Google Maps

https://www.maps.google.com

Operating Schedule

The PrintProsper will operate six (6) days a week. PrintProsper opens at 8:00 AM

ahead to other competitors and will close at 8:00 PM. This will lead the shop of being

known. Our goal is to give the needs of the students, office workers and others in early

manner of time.
 31

Table 14

PrintProsper’s Time Schedule

Opening Closing Operating Hours

Monday 8:00 AM 8:00 PM 12
Tuesday 8:00 AM 8:00 PM 12
Wednesday 8:00 AM 8:00 PM 12
Thursday 8:00 AM 8:00 PM 12
Friday 8:00 AM 8:00 PM 12
Saturday 8:00 AM 8:00 PM 12
Sunday OFF OFF
Total Operating Hours 72

Figure 5

PrintProsper Floor Plan

 32

List of Furniture, Tools, Supplies, Machinery and Equipment with their

corresponding cost.

Table 15

Furniture and Fixture

Furniture/Fixture Quantity Unit per Price Cost

Table 1 300.00 300.00
Chairs 3 300.00 900.00
Shelves 2 500.00 1,000.00
Desktop Table 2 1,500.00 3,000.00
Ceramic Toilet Bowl 1 3,000.00 3,000.00
Faucet 2 200.00 400.00
Comfort Room Mirror 1 1,000.00 1,000.00
Cashier Counter table 1 2,000.00 2,000.00
TOTAL Php 11,600.00

Table 16

Machinery and Equipment

Machinery and Equipment Quantity Unit per Price Cost

Printer (w/ scanner A3 size 1 8,000.00 8,000.00
Printer (Photo, Big Card) 2 10,000.00 20,000.00
Xerox Machine 2 35,000.00 70,000.00
Computer Dell (Desktop) 2 25,000.00 50,000.00
Wi-Fi (PLDT 200mbps) 1 1,699.00 1,699.00
Telephone/Fax 1 1,000.00 1,000.00
USB (4GB) 2 400.00 800.00
Paper Cutter 1 350.00 350.00
Air-Conditioned 1 50,000.00 50,000.00
Signage (Lighted) 1 1,000.00 1,000.00
Fire Extinguisher 1 1,000.00 1,000.00
CCTV 1 1,000.00 1,000.00
TOTAL Php 204,849.00
 33

Table 17

Supplies

Supplies Quantity Unit per Cost

Price
Ballpen 2 7.00 14.00
Pencil 2 9.00 18.00
Tracing Paper (rolls) 3 600.00 1,800.00
Short Size Bond Paper (1 ream) 10 150.00 1,500.00
Long Size Bond Paper (1 ream) 10 180.00 1,800.00
A3 Size Paper 10 350.00 3,500.00
Tape Dispenser 1 120.00 120.00
Scissors 2 50.00 100.00
Photo Paper (Matte & Glossy) 5 200.00 1,000.00
Receipts (job order) 10 Bundles Minimum 1 3,000.00 3,000.00
Receipts (OR order) 10 Bundles Minimum 1 3,000.00 3,000.00
Stapler 2 100.00 200.00
TOTAL Php 16,052.00

Table 18

Materials for Renovation

Materials Quantity Unit per Price Cost

Nails (per kg) 1 159.00 159.00
Plywood 4 x 8 4 432.00 1,728.00
Electrical Tape 1 45.00 45.00
Electrical Wire (meters) 30 25.00 750.00
Light Bulb 1 90.00 90.00
Bulb Socket 1 35.00 35.00
Plug 4 20.00 80.00
Paint 2 899.00 1,798.00
TOTAL Php 4,685.00
 34

Table 19

Labor for Renovation

Labor Working Days Rate per Day Total Wage

Carpenter 1 6 500.00 3,000.00
Carpenter 2 6 500.00 3,000.00
Electrician 6 420.00 2,520.00
TOTAL Php 8,520.00

Table 20

Miscellaneous

Miscellaneous Quantity Unit per Price Cost

Trash Can 1 200.00 200.00
Trash Bag XL (100 pcs) 2 105.00 210.00
Broom/Dust Pan Set 1 80.00 80.00
Floor Mop 1 100.00 100.00
Handwash Soap 1 60.00 60.00
Toilet Brush 1 40.00 40.00
Tissue (per pack) 1 120.00 120.00
Air Freshener 1 169.00 169.00
Water Dispenser 1 1,900.00 1,900.00
Total Php 2,897.00

Table 21

Other Expenses

Other Expenses Cost

Space Rent (per Month) 40,000.00
Total Php 40,000.00

Utilities

The PrintProsper ensures your comfort and convenience with comprehensive

amenities. To begin, we provide not only drinking water but also essential water
 35

resources for the basic sanitation needs of our employees and others, as well as for

maintaining a clean and organized shop. Additionally, we guarantee an ample supply of

electricity of power various tools, equipment, machinery efficiently.

Table 22

Utilities

Utilities Cost per Month

Electricity 5,000.00
Water 1,000.00
Internet 1,699.00
Telephone 599.00
TOTAL Php 8,298.00

Waste Disposal Management

The PrintProsper staffs properly segregates the biodegradable and non-

biodegradable waste. Before 8:00 PM the garbage will be pulled out and disposed safely

on the designated cans and will be collected everyday by our city garbage collector.

Labor Management

The owner/manager will hire four (4) workers for different positions. Their roles

will be, one (1) cashier to keep records about the daily income. Two (2) customer

personnel, and one (1) technician.

MANAGEMENT ASPECT

The management aspect involves outlining roles and obligations, establishing the

hierarchy of authority, and specifying the manpower needed. This facet is crucial as it
 36

encompasses the planning, staffing, leading, and controlling elements. The effectiveness

of the study hinges on the meticulous management of the section.

a. Form of Organization

The envisioned enterprise operates as a sole proprietorship, which a single individual

is in a profit-driven venture. Given its sole proprietorship status, the owner or advocate

shoulders all expenses, exclusively own the business, as the proprietor is accountable for

all obligations, debts, and potential losses.

b. Capitalization

The initial capital in the business would be Nine Hundred Thousand Pesos (Php

900,000.00) for the cost of investment. The capitalization of the proposed business will

be done through personal savings and investments. The business owner will receive all

the profits, revenues and must take all responsibilities for any losses and debts as the

business is a form of sole proprietorship.

c. Organizational Structure

The kind of organizational structure of this business plan is a sole proprietorship. The

form of the organization is reflected in the figure below.

Figure 6 shows the organizational structure of the business. First is the

Owner/Manager, second is the Cashier, third customer personnel 1, fourth customer

personnel 2, and lastly the technician.

 37

Figure 6

Organizational structure of the business

Manpower Requirements

The personnel constitute the paramount asset for any enterprise, wielding

substantial influence over its culture and success. Particularly in challenging economic

conditions, the expense associated with recruiting a substantial workforce can adversely

impact a company’s profitability. To execute an effective and comprehensive human

resource recruitment procedure, the employer must meticulously choose highly qualified

individuals to contribute to the business. A detailed delineation of the required workforce

and their qualifications is presented below:

Job Title: Owner/Manager

Responsibilities:

• In charge of the overall operation of the business

• Plans and implements the management policies of the firm

 38

• Execute authority necessary to achieve the goals of the business

• Control over a business and direct or overseas the affairs

• Must be a planner, policy developer, organizational and systems supervisor, and

appraiser of results

• Preparation of employees ‘payroll and disbursement of salary

Qualification:

• Male or Female

• Must be 22 – 65 years old

• Diligent, hardworking, and good at decision-making

• Have the ability to deal and communicate with other people

• Have the ability to think of ways to develop and expand the business

• Has considerable knowledge in handling and managing people

Salary Scale: Php 15,000.00

Job Title: Cashier

Responsibilities:

• Manage transactions with customers using cash registers

• Collect payments

• Greet customers when entering or leaving the store

 39

• Track transactions on balance sheets and report any discrepancies

Qualifications:

• At least High School graduate

• Work experience as a Retail Cashier or in a similar role in sales

• Basic Computer knowledge

• Familiarity with electronic equipment, like cash register and POS

• Good math skills

• Strong communication and time management skills

• Customer satisfaction-oriented

• Possess good moral character

Salary Scale: Php 10,000.00

Job Title: Customer Personnel

Responsibilities:

• Give assistance to customers in selecting appropriate printing service based on their

needs

• Receive and process customer orders accurately

• Conduct quality checks on finished prints to ensure they meet customer

specifications
 40

Qualifications:

• Male or Female

• At least a High School Graduate or College Undergraduate

• Proficient in operating various printing equipment, including printers, copiers, and

finishing machines

• Strong customer service orientation with excellent communication and

interpersonal skills

• Effective problem-solving skills to troubleshoot printing issues, adjust settings, and

ensure quality output

• Attention to detail

• Efficient time management skills to prioritize and complete print jobs within

specified deadlines

• Ability to handle multiple task

• Computer Literacy

• Possess good moral character

Salary Scale: Php 10,000.00

Job Title: Technician

Responsibilities:
 41

• Set up and configure printing equipment’s based on specifications, including paper

type, size, and finishing requirements

• Monitor print jobs to detect and address any issues promptly

• Perform routine maintenance on printing equipment to ensure optimal performance

• Troubleshoot technical issues and coordinate repairs as needed

• Adhere to safety protocols and guidelines when operating equipment to ensure a

secure working environment

Qualifications:

• Male or Female

• College level

• Technical Proficiency

• Customer Service Skills

• Printing Industry Knowledge

• Problem-Solving

• Attention to Detail

• Time Management

• Capable of standing for extended periods and lifting/moving heavy print materials

as needed

• Computer Literacy

Salary Scale: Php 12,000.00

 42

Compensation

One key factor that inspires employees is providing them with appropriate

compensation to encourage their continued commitment to their specific roles. Ensuring

they receive fair salaries and wages contributes to their satisfaction and their respective

positions. The owner/manager has consolidated the proposed business’s payment

structure, determining the remuneration of the employees.

Salaries and Benefits

Table 23

Basic Salary, Annual Salary, and Contributions

Position No Basic Annual SSS PhilHealth Pag- Total

of Salary Salary Ibig Salaries
Workers
Owner/ 1 15,000.00 180,000.00 675.00 375.00 100.00 13,850.00
Manager
Cashier 1 10,000.00 120,000.00 450.00 250.00 100.00 9,200.00

Customer 2 10,000.00 240,000.00 450.00 250.00 100.00 8,400.00

Personnel
Technician 1 12,000.00 144,000.00 540.00 300.00 100.00 11,060.00

Personnel Policies

Personnel policies serve as a framework to consistently guide employes in

executing duties across all employment levels and provide solutions for insubordination.

They establish the foundation for hiring, outline employee responsibilities, and offer a

protocol for addressing employment issues such as insubordination or discrimination.

 43

Failure to consistently adhere to these policies may expose employers to potential

employee lawsuits.

Recruitment and Hiring Procedure

Job Posting

The Owner/Manager will recruit individuals for positions such as cashier,

customer personnels and technician, seeking candidates with qualities suited for each

role. Job openings will be announced through various channels, including social media

platforms, websites, posters, and flyers, and will remain posted until the positions are

filled.

Selection of Applicants

Employees will be chosen based on their qualifications and the soon-to-be-

determined criteria. The recruitment and selection process involves several steps:

sourcing candidates, screening and tracking applicants, conducting interviews, and

making employment decisions, guided by the specified statement and specifications.

Initial Interview

This type of job interview is utilized to determine if an applicant possesses the

necessary qualities for the organization’s position. Typically, the first interview in the

hiring process serves as an introductory discussion.

 44

Final Interview

Applicants who successfully pass the initial stages will undergo a final interview

with the business owner or the Manager. Despite meeting previous standards, the

manager may choose not to hire applicants if they are deemed unsuitable for a specific

position.

Training

Training involves employees developing the skills, abilities, and knowledge

necessary to become proficient in their roles, thereby enhancing job performance and

work behavior.

Orientation

All qualified staff must undergo orientation to familiarize themselves with the

business, management, and coworkers. This process involves explaining regulations,

duties, and responsibilities, including working hours, performance, standards, and

benefits.

Pre-Employment Requirements

As a new employee of PrintProsper, you must secure and submit to the company,

prior to your hiring date, the following basic employment requirements:

1. Resume
 45

2. Application Letter

3. Two (2) I.D pictures (1 x 1)

4. PSA Birth Certificate (Photocopy)

5. Original Copy of NBI Clearance

6. SSS Form E-1

7. Pag-Ibig Membership

8. PhilHealth Membership

9. BIR Tax Forms

10. Transcript of Records

Compensation and Benefits Policy

Salary. Payments may be disbursed in the form of cash, subject to thorough

monitoring and documentation of payroll records. Salary payments are scheduled for the

151th and 30th of each month. Should these dates coincide with a non-working holiday or

a weekend, salary disbursement will take place on the preceding working day.

SSS/Pag-Ibig/PhilHealth Benefits. In compliance with legal requirements,

employees have the right to receive SSS, Pag-Ibig, PhilHealth benefits, ensuring the

security of their employment. These benefits are funded though monthly contributions

from both employer and employees, serving as a form of gratuity to the workforce.

13th month pay. Every employee will be granted a 13th month of compensation

equivalent to their monthly pay.

 46

Parental Leave. Parental leave gives an employee a limited right to leave from

work, only for eligible workers. It refers to leave benefits granted to a single parent to

carry out parental chores and obligations that need a physical presence.

Maternity Leave. All eligible female employees, irrespective of civil status or

the legitimacy of their child, are entitled to a maternity leave. This leave spans one

hundred five (105) days with full pay, and there is an option to extend it for an additional

thirty (30) days without pay. In instances where the worker qualifies as a solo parent

under Republic Act No. 8972, or the “Solo Parent’s Welfare Act.” An extra fifteen (15)

days of maternity leave with full pay is granted. The utilization of maternity leave cannot

be postponed but should be taken their before or after the actual delivery period, in

continuous and uninterrupted manner, not exceeding one hundred (105) days, as

applicable. Maternity leave is applicable to female workers in every occurrence of

pregnancy, miscarriage or emergency termination of pregnancy, without any restrictions

on frequency. For cases of miscarriage or emergency termination of pregnancy, a sixty

(60) days maternity leave with full pay shall be provided.

Sick Leaves and Vacation Leaves. You are granted one day of vacation and one

day of sick leave for every 24 days of actual service. Alternatively, you have the option to

accumulate up to 15 days of vacation and 15 days of sick leave each year, all with full

pay. The accrued leave, whether for vacation or sickness, can be carried forward to

subsequent years if not utilized within the current calendar year. At the end of the year,
 47

any remaining unused leave can be converted into monetary compensation. In certain

cases, the monetization of 50% or more of vacation or sick leave credits may be

permitted for valid and justifiable reasons.

Emergency Leaves. Employees can request special emergency leave for a

continuous duration of five working days or on a staggered basis, without any deduction

from their leave credits. This leave option is available for utilization within ten (10) days

from the occurrence of a natural calamity or disaster.

Code of Conduct Policy

Work. Employees are expected to engage in a six-day workweek and are

permitted to take necessary and reasonable leaves as required. Adherence to the rules and

regulations governing working hours is mandatory for all employees. Each employee is

entitled to two 30-minute breaks and an additional 15-minute break on an alternating

basis.

Punctuality and Attendance. Being present at the designated time is obligatory,

and employees must arrive on or before the scheduled time, fully prepared to engage in

their assigned tasks. Tardiness and absenteeism undoubtedly affect an employee's

performance, with potential repercussions on the overall quality and productivity of the

business. Exceptions can be made for valid reasons.

 48

Trustworthiness and Integrity. Every staff member is accountable for

maintaining the confidentiality of data. Consequently, information should be treated with

discretion. Essential data, especially concerning the organization's plans, strategies, and

similar details, must be kept strictly confidential. Conversely, other forms of information

may be shared for general reference and public awareness.

Good Moral Character. Employees are required to stay conscious of their duties

and obligations consistently, adhering to elevated moral standards. Hence, employees are

expected to minimize interactions with dubious individuals, refrain from drug addiction,

and avoid engaging in indecent behaviors.

Courtesy. Employees should be motivated by a commitment to deliver the most

satisfactory service to the public in a courteous manner. Consequently, any instance of

impoliteness will be treated with utmost seriousness.

Workplace Health and Safety Policy. Our organization is dedicated to

maintaining a robust safety program aimed at safeguarding its personnel, property, and

the general public from accidents. Ensuring the well-being of employees, preventing

injuries, and addressing occupational diseases are key ongoing priorities. PrintProsper is

committed to creating a work environment that is safe and conducive to good health.

• Smoking is prohibited within the premises.

• Pets are not permitted on the premises.

 49

• Bringing or consuming alcoholic beverages inside the establishment is not

permitted.

• The introduction of dangerous weapons or hazardous substances within the

premises is restricted.

• Employees are required to undergo security inspection upon entering and exiting

the work area.

Anti-Harassment Policy. PrintProsper is dedicated to establishing a secure

environment for all its employees, free from discrimination and workplace harassment,

including sexual harassment. The business maintains a zero-tolerance approach towards

any form of sexual harassment in the workplace, taking all incidents seriously and

promptly investigating allegations of sexual harassment.

Behaviors that constitute sexual harassment include, but are not limited to:

Physical Conduct:

• Unwanted physical contact such as patting, pinching, stroking, kissing, hugging,

fondling, or inappropriate touching.

• Physical violence, including sexual assault.

• Use of job-related threats or rewards to solicit sexual favors.

Verbal Conduct:
 50

• Comments on a worker's appearance, age, or private life.

• Sexual comments, stories, and jokes.

• Sexual advances.

• Repeated and unwanted social invitations for dates or physical intimacy.

• Insults based on the worker's sex.

• Condescending or paternalistic remarks.

• Sending sexually explicit messages (via phone or email).

Non-Verbal Conduct:

• Display of sexually explicit or suggestive material.

• Sexually suggestive gestures.

• Whistling.

• Leering.

Employees Termination Policy. The company will adhere to all legal

requirements concerning the termination or separation of employment, avoiding any

"implied contracts" and unnecessary terminations.

Voluntary Terminations. An employee may initiate termination by providing

written or verbal notice of resignation to their supervisor. Additionally, termination may

occur when an employee is absent from work for three consecutive workdays without

contacting their supervisor, leading to job abandonment.

 51

Involuntary Terminations. If an employee is unable to fulfill the essential

functions of their job, with or without reasonable accommodation, it may lead to

involuntary termination. Additionally, an employee may be discharged for legal reasons,

encompassing but not limited to misconduct, tardiness, absenteeism, unsatisfactory

performance, or inability to perform.

Death of an Employee. Termination resulting from the death of an employee will

be effective as of the date of their passing.

Grounds for Disciplinary Action. The grounds for disciplining or terminating an

employee include the following:

• Unsatisfactory job performance or significant inefficiency in job duties.

• Violation of published company policies or failure to adhere to business

procedures.

• Unacceptable personal conduct.

Certain actions by an employee may fall into one or more of these categories.

When just cause is present, any employee within the organization, regardless of their

position, may face disciplinary action from the management. These actions may range

from oral or written warnings to suspension with pay, suspension without pay, or

termination.
 52

The severity of the unsatisfactory job performance or the nature of the misconduct

will determine whether an employee receives a final written warning or faces immediate

termination from the business, bypassing progressive disciplinary steps.

Legal Requirements

The business is obligated to adhere to the required mandates for the proper

operation of the business. The following outlines the specified requirements along with

the associated legal expenses.

Table 24

Legal Requirements: Permits and Licenses

Permits Price
DTI 300.00
Mayor's Permit 8,000.00
Bureau of Fire 649.00
Sanitary Requirement 90.00
Zoning Compliance 1,000.00
Business Permit 1,300.00
Barangay Clearance 200.00
Tax Identification 1,300.00
Electricity Permit 200.00
Fire Inspection 200.00
Water Permits 60.00
BIR 500.00
SSS/Pag-Ibig/PhilHealth 4,100.00
TOTAL Php 17,899.00
 53

FINANCIAL ASPECT

Assumptions

Schedule 1: Sales

Assumption: Services/Sales will increase by 5% every year / Mark up of 230%

Schedule 2: Cost of Sales

Assumptions: Purchase will increase to 3% every year / Ending inventory is 3% of the

total purchases used

Schedule 3: Salaries and Wages

Assumption: Annual Salaries income increase 2% every year

Schedule 5: Utilities Expense

Assumption: 5% increase per year

Schedule 7: Advertisement Expense

Assumption: 1. Flyers, posters and tarpaulins shall be part of pre-operating expense

before formal operating of business, 2. Flyers Shall be distributed during the opening of

the business

Schedule 8: Taxes and Licenses

Assumption: 1. Registration fee-DTI is renewable after 5 years, 2. Permits will remain

the same from 1st year to 5th year excluding business tax

Schedule 9: Communication and Cable Services

Assumption: 5% increase per year

Schedule 10: Supplies Expense

 54

Assumption: Purchase is 5% increase per year / Ending Inventory is 5% of the total

purchase used

Schedule 11: Repair and Maintenance

Assumption: 5% increase per year

Schedule 12: Miscellaneous Expense

Assumption: 5% increase per year

Schedule 13: Income Tax Expenses (2023)

Assumption: Year 1-2 comply to 8% tax (not more than 3M total Asset)

Year 3-5 (Graduated Income Tax) over 3M Threshold

Table 25

Projected Income Statements

 55

Table 26

Balance Statement

Table 27

Owner’s Equity
 56

Table 28

Projected Cash Flow Statements

Table 29

Income Tax
57
 58

Financial Ratio

Table 30

Liquidity Ratio

Table 31

Activity Ratio
 59

Table 32

Profitability Ratio

Table 33

Payback Period

Table 34

Net Present Value

 60

Table 35

Breakeven Point

Table 36

Initial Working Capital

 61

Table 37

Cost

How to get the:

No. of Respondents in a Month: Respondents x 1 Month (30) = No. of

Respondents in a Month

No. of Respondents in 1 Year: No. of Respondents in a Month x 1 year (12) = No.

of Respondents in 1 Year

How to get the:

Percentage: Frequency / Total Frequency = Percentage

Total Patronized in 1 year: Percentage x Total No. of Respondents in 1 Year =

Total Patronized in 1 Year

Unit Cost: This is the costing

Total Cost: Total Patronized in 1 year x Unit Cost = Total Cost

 62

Table 38

Services/Sales

How to get the:

Service: This is the Pricing

Service Revenue: Total Patronize in 1 Year x Service = Service Revenue

 63

SCHEDULES

Table 39

Schedule 1: Sales
 64

Table 40

Schedule 2: Sales

Schedule 2.1: Costing

 65

Table 41

Schedule 3: Salaries and wages

 66

Table 42

Schedule 4: SSS/PHIC/HDMF Contribution

Table 43

Schedule 5: Utilities and Expense

 67

Table 44

Schedule 6: Depreciation Expense

Table 45

Schedule 7: Advertisement Expense

 68

Table 46

Schedule 8: Taxes and Licenses

Table 47

Schedule 9: Communication and Cable Services

 69

Table 48

Schedule 10: Supplies Expense

Table 49

Schedule 11: Repair and Maintenance

Table 50

Schedule 12: Miscellaneous Expense

 70

Table 51

Schedule 13: Income Tax Expenses (2023)

71
 72

SOCIO-ECONOMIC ASPECT

The socio-economic aspect refers to the factors that may arise when establishing a

business within society, the government, the business community, and individual

households. It encompasses management decision-making aimed at fostering improved

relationships with others and enhancing overall quality of life. This section underscores

that a business exists not solely for profit but also for the advancement and development

of the economy. The chapter outlines the positive contributions made by the business to

society, the government, households, and the business community.

 73

Contribution to the Local Government Unit/Philippine Economy

The main goal of the business is to establish a reliable and enduring revenue

stream for its future activities. As is the standard practice in business, it carries the

obligating of providing financial contributions to the government in the form of tax

payments. These tax refunds are later employed by the government to develop

infrastructures and public amenities that enhance the well-being of the entire community.

Employment Generation

In accordance with Article 13, Section 3, Paragraph 1 of the 1987 Constitution of

the Republic of the Philippines, every Filipino is granted equal employment

opportunities. Despite the presence of numerous capable and skilled Filipinos,

unemployment remains a persistent issue in the Philippines. Many Filipinos discover

themselves working in roles that do not correspond with their qualifications and interest,

accepting positions that are unrelated to their areas of expertise or academic pursuits.

This scenario results in a disparity between their skills and their chosen careers, leading

to a condition commonly referred to as unemployment.

Social Desirability

By having printing services situated in Bantayan, it enhances the effectiveness

and efficiency of various organizations. This is achieved by providing students,

companies, and general customers with easier access to printing facilities, thus

eliminating the need to go elsewhere in search of the nearest print shop. This service
 74

primarily ensures that customers have accessibility for printing tasks like homework,

essays, research papers, and personal materials.

PrintProsper not only offers the advantage of a convenient location but also plays

a role in bolstering the local economy. It achieves this by promoting growth and

innovation within the community, contributing to economic development, creating job

opportunities, and imparting entrepreneurial skills to the local population. Furthermore, it

nurtures interpersonal relationships with customers, employees, and suppliers.

 75

References

Feasibility Study Printmalu Printing Services-1

https://www.studocu.com/ph/document/saint-bernadette-college-of-alabang/financial-

management/feasibility-study-printmalu-printing-services-1/42259011

Feasibility Study of Printing Hub

https://www.slideshare.net/sollidara/feasibility-study-of-printing-hub

Feasibility-Study.docx - 1

https://www.coursehero.com/file/83604819/Feasibility-Studydocx/

Bureau of Internal Revenue. (2023). Registration Requirements. Retrieved from

https://www.bir.gov.ph/index.php/registration-requirements.html

Department of Trade and Industry (2023). BUSINESS REGISTRATION AND PERMITS.

Retrieved from https://www.dti.gov.ph/negosyo/business-registration-and-permits/

Dumaguete City Gov. (2023). Business Permits Process and Requirements. Retrieved from

https://dumaguetecity.gov.ph/

Pag-IBIG Fund. Retrieved from

https://www.pagibigfund.gov.ph/index.html

Social Security System. (2023). SSS Schedule of Contributions. Retrieved from

https://www.sss.gov.ph/sss/DownloadContent?fileName=2023-Schedule-of-

Contributions.pdf

Social Security System. (2023). SSS ER Registration. Retrieved from

https://www.sss.gov.ph/sss/DownloadContent?fileName=SSSForms_ER_Registration.pd

f
 76

APPENDIX A

Letter to the Respondents

Dear Respondents,

Good day!

We are fourth year students of Negros Oriental State University – Main Campus I,
currently taking up BSBA Major in Financial Management and BSBA Major in Human
Resource Development Management. We are conducting a survey for our feasibility
study entitled “A Feasibility Study on Establishing PrintProsper in Bantayan, Dumaguete
City.” This Study is conducted as partial fulfillment for our Feasibility Study subject (BA
400).

In line with this, your participation in this study is completely voluntary. All the
information you provide will be kept confidential. Your name and other identifying
information will not be included in any published reports or presentations of the research
findings. We appreciate you taking the time to consider participating in this study. May
God bless you!

Respectfully yours,

Balauro, Sara Jean Capoquian, Rosemarie Los Baños, Janice

Researcher Researcher Researcher

Moreno, Jhay Sheil Sardan, Edwin Carl

Researcher Researcher
 77

APPENDIX B
Engagement Form
 78

APPENDIX C

Survey Questionnaire

Thank you for participating in this 4. Have you used printing services
survey. Your input is crucial as we in the past?
consider starting a printing business. ☐Yes
Please take a few minutes to share your ☐No
thoughts and preferences with us.
5. If yes, for what purposes have
I. Demographics
you used printing services?
1. Respondents:
(Check all that apply)
☐Students
☐Business Cards
☐Employers
☐Flyers/Brochures
☐Employees
☐Banners/Signage
☐Unemployed
☐Posters
2. Sex:
☐Stationary
☐Female
☐Academic
☐Male
☐Invitations
3. Age:
☐Photocopy/Xerox
☐ Under 18
☐Scanning
☐ 18-24
III. Pricing and Preferences
☐ 25-34
6. How important is price when
☐35-44 choosing a printing service
☐45-54 provider?
☐55-64 ☐Very Important
☐65 or older ☐Important
II. Printing Needs ☐Neutral
 79

☐Less Important ☐In-Person at a Physical

☐Not Important Location

7. Are you willing to pay a ☐Phone/Email Orders

premium for high-quality prints 10. How often do you avail printing
and exceptional service? services for your needs?
☐Yes ☐Daily

☐No ☐Weekly
IV. Marketing ☐Monthly
8. How do you typically find ☐Sometimes
printing service providers?
(Check all that apply)
11. Would you be amenable to the
☐Online search idea of a printing enterprise
☐Referrals/Word of Mouth rising in Bantayan, Dumaguete?
☐Social Media ☐Yes

☐Print Advertisements ☐No

☐Self-Search Thank you for participating in this

9. How do you prefer to place survey. Your feedback will help us make
orders for printing services? informed decisions as we consider

☐Online ordering starting a printing business. If you have

any additional insights or comments,
please feel free to share them.
 80

APPENDIX D
SSS Contribution Table
 81

APPENDIX E

PhilHealth Premium
 82

APPENDIX F

Pag-Ibig Contribution Table

 83

APPENDIX G

Pag-Ibig- MRF
 84

APPENDIX H

Application for Registration (BIR)

 85

APPENDIX I

Sanitary Permit
 86

APPENDIX J

DTI
 87

APPENDIX K

Business Permit
 88

APPENDIX L

PMRF
 89

APPENDIX M

SSS ER Registration
 90

APPENDIX N

BMBE Online Registration

 91

APPENDIX O

CURRICULUM VITA

JANICE T. LOS BAÑOS

Address: Isugan, Bacong, Negros Oriental

Contact No.: 0909-757-1026

Email Address: [email protected]

Personal Information

Age: 22

Date of Birth: December 2, 2000

Birthplace: Dumaguete City, Negros Oriental

Gender: Female

Civil Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Educational Background:

Primary: Isugan Elementary School 2006-2012

Secondary: Junior High School: Negros Oriental High School 2011-2015

Senior High School: Valencia National High School 2016-2018

Tertiary: Negros Oriental State University 2020-Present

 92

SARA JEAN B. BALAURO

Address: Culipapa, Hinoba-an, Negros Occidental

Contact No.: 0955-837-8599

Email Address: [email protected]

Personal Information

Age: 22

Date of Birth: October 17, 2001

Birthplace: Culipapa, Hinoba-an, Negros Occidental

Gender: Female

Civil Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Educational Background:

Primary: Culipapa Elementary School 2006 - 2012

Secondary: Junior High School: Negros Oriental High School 2011 - 2015

Senior High School: Science High School 2016 - 2018

Tertiary: Negros Oriental State University 2020 - Present

 93

ROSEMARIE A. CAPOQUIAN

Address: Masaplod Norte Dauin, Negros Oriental

Contact No.: 0907-883-3328

Email Address: [email protected]

Personal Information

Age: 22

Date of Birth: March 28, 2001

Birthplace: Gamay Northern Samar

Gender: Female

Civil Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Educational Background:

Primary: Cayawan Elementary School 2006 - 2012

Secondary: Junior High School: Cayawan High School 2011 - 2015

Senior High School: Dauin High School 2016 - 2018

Tertiary: Negros Oriental State University 2020 - Present

 94

JHAY SHEIL MORENO

Address: Cangmating, Sibulan, Negros Oriental

Contact No.: 0947-272-5148

Email Address: [email protected]

Personal Information

Age: 27

Date of Birth: December 2, 1995

Birthplace: Sta. Catalina, Negros Oriental

Gender: Female

Civil Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Educational Background:

Primary: Cangmating Elementary School 2006 - 2012

Secondary: Sibulan National High School 2008 - 2012

Tertiary: Negros Oriental State University 2020 - Present

 95

EDWIN CARL O. SARDAN

Address: Motong, Dumaguete, Negros Oriental

Contact No.: 0965-483-3065

Email Address: [email protected]

Personal Information

Age: 22

Date of Birth: November 10, 2000

Birthplace: Dumaguete City, Negros Oriental

Gender: Male

Civil Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Educational Background:

Primary: Magsaysay Memorial Elementary School 2006 - 2012

Secondary: Junior High School: Negros Oriental High School 2011 - 2015

Senior High School: Science High School 2016 - 2018

Tertiary: Negros Oriental State University 2020 - Present