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Draft of Table of Contents

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18 views2 pages

Draft of Table of Contents

Uploaded by

Ananya P 1911334
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Draft of Table of contents :

Chapter 1.Introduction
a.Statement of the Problem
b.Objectives of the Study
c.Research Questions
d.significance of the Study with Hypothesis
e. Scope and Limitations
f.Definition of Terms
Chapter 2 Industry Profile

Chapter 2. Literature Review&Hypothesis formulation

1.4 Hypothesis

1. The effectiveness of digital marketing innovations in influencing Gen Z is positively


correlated with the level of personalization, authenticity, and social responsibility
displayed by the brand.
2. Small businesses heavily relying on digital media will experience long-term growth
compared and profitability
a.Digital Marketing impact in Small Businesses
b.Trends in Digital Innovation in Small businesses
c.Role of Innovation in Business Growth
d.Small Businesses and Digital Media Dependency
e. Funding Challenges in Small Businesses
f. Consumer Perceptions and Behavior in the Digital Era:
Chapter 3. Theoretical Framework and Implications

Chapter 4 .Research Methodology


a. Research Design
b. Population and Sample
c.Data Collection Methods
1 Surveys
2 Interviews

Chapter 5 .Data Analysis Techniques

Chapter 6. Results and Discussion

Chapter 7 .Conclusion And Future scope of study


a. Summary of Findings
implications for Small Businesses
c. Recommendations for Policy and Practice
d. Areas for Future Research
Chapter 8.References
Farivar, S. and Wang, F. 2022. Effective Influencer Marketing: A Social Identity Perspective.
Journal of Retailing and Consumer Ser-vices, 67(May), pp. 103026.
DOI:https://doi.org/10.1016/j.jretconser.2022.103026

Yannopoulos, P. (2011). Impact of the Internet on marketing strategy formulation.


International Journal of Business and Social Science, 2(18), 1-7

Malvika Tomar, Dr Amit Kumar Pandey, Dr Vandana Ahuja, Dr Sanjeev Bansal (2019). How
Does E- Marketing influence Consumer’s decision? A Descriptive Review. Jour of Adv
Research in Dynamical & Control Systems, Vol. 11, I (8),2019

SadiaAfzal,JavedRabbani Khan. (2015). Impact of online and conventional advertisement on


consumer buying behaviour of branded garments. Asian Journal of Management Sciences
&Education , 4.

Chapter 9. Appendices
a. Survey Questionnaire
b. Interview Transcripts

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