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TABLE OF CONTENT

PART I
ABOUT THE PROGRAMME

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1 About the University 4
2 Vision 4
3 Mission 4
4 Name of the Programme 4
5 Description of the Programme 4
6 Programme Highlights 5
6.1 Immersion Courses 5
6.2 Multi-disciplinary Courses 5
6.3 Vocational Education & Training Courses 5
6.4 Value-added Courses 6
7 Pedagogy 6
8 Three Year BBA Programme 7
9 Four Year BBA Programme 8
(Hons./Hons. with Research)
10 Outcome Based Approach to Education 8
(OBE)
10.1 Four Levels of Outcomes from OBE 8
11 Graduate Attributes 8
12 Programme Educational Objectives (PEOs) 9
13 Programme Outcomes (POs) 9
14 Programme Specific Outcomes (PSOs) 10
15 Mapping of PEOs with POS 10

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PART II
DETAILED SYLLABUS

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16 Programme Structure with Course 11
Name & Credit
16.1 Semester-wise Distribution of Course 11
16.2 4th Year Specialization Courses 14
17 Detailed Syllabus 15
17.1 Community Engagement & Summer 103
Internship
17.2 Research & Dissertation 219

PART III

EXAMINATION GUIDELINES

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18 Guidelines for Assessment & 220
Examinations
18.1 Method of Measuring Attainment of PO 221
18.2 Overall CO Attainment 222

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PART I
1. About the University

Birla Global University (BGU) is a self-financed private unitary University and has been
established by the enactment of Birla Global University Odisha Act, 2015 with its main campus
spread over an area of nearly 30 acres of land situated at IDCO Plot No.2, Gothapatna,
Bhubaneswar. As per the Act, the management of the university is carried out by a Board of
Governors headed by Smt. Jayashree Mohta, Chairperson, Birla Academy of Art & Culture
being the main promoter of Birla Global University. Honorable Governor of Odisha is the
Chancellor of the University.

The University has been established with a goal to be the best destination for aspiring new-gen
professionals. It is committed to redefine ‗quality‘ in education with state-of-the-art facilities,
best of the infrastructure and finest faculty. Presently, the University operates with six schools
i.e. Birla School of Management, Birla School of Communication, Birla School of Commerce,
Birla School of Social Sciences & Humanities, Birla School of Law and Birla School of Applied
Sciences.

2. Vision

To create and disseminate knowledge in global context while pursuing Excellence, Innovations
and Inclusiveness.

3. Mission

 To globalize through international collaborations and exchange of students and faculty.

 To strive for excellence in teaching and research.
 To continuously innovate pedagogy and course content.
 To encourage diversity and inclusiveness.

4. Name of the Programme

Bachelor of Business Administration (BBA)

5. Description of the Programme

 As per the National Education Policy (NEP) 2020, BBA Programme is designed as a holistic
and multidisciplinary undergraduate education Programme. The Programme aims to improve
intellectual, aesthetic, social, ethical and moral capacities in the students with a number of
relevant skills like IT and Soft Skills in addition to having various specializations in the
chosen field like HR, Marketing, Operations, Finance and Business Analytics.
 The Programme will be of 3 or 4 years duration with multiple exit and entry options. Students
of this Programme can exit after 1st year with a certificate, after 2nd year with an Advanced
Diploma, after 3rd year with a Bachelor‘s Degree. After 4th year, a student can be awarded
with Bachelor‘s Degree (Honors). Bachelor‘s Degree (Honors) with Research will be
awarded, in case a student secures 75% and above in all semesters.
 Students will be given opportunities for multidisciplinary and interdisciplinary education
through options to choose courses of their interests from other schools within the university.

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 The total credits for 3-year BBA will be minimum 120 credits and that for 4-year BBA (Hons
with Research) degree, the minimum credits will be160.
 The courses will have a balanced combination of knowledge, skills and employability
components to cater to the future needs of the present generation.
 The relevant multidisciplinary courses are designed to address the learning interests of the
students across the schools.
 20% of the courses may be offered online from SWAYAM.
 Academic Bank of Credits (ABC) will be established to facilitate Transfer of Credits. The
credits earned at various levels will get credited into a digitalized ABC. Students can use their
earned credits to take admission in another institution to further continue their studies for the
remaining year/s of their graduation.

 The Academic Calendar for this Programme of the university will be synchronized to allow
students of a particular UG Programme to study a course or courses from another UG
Programme to meet the credit requirement of a semester. The commencement and closure of
semesters and examinations for UG Programme will be planned in a uniform manner for
declaration of results and awarding grades after a semester/year.

6. The Programme Highlights

6.1. Immersion Course: An immersion course is offered at the beginning of the Programme which
covers the basics of Management Principles, Communication, Mathematics, Accounting, and Corporate
Awareness. The course includes morning yoga, meditation, various kinds of sports, and cultural
activities to build up the concept of teamwork. The special attraction of this Programme is the theatre
workshop ends with a stage performance (through drama) by different groups of students based on
some important themes.

There are 15 Discipline Specific Major courses in a 3 year BBA Programme and 20 Discipline Specific
Major courses in a 4 your BBA Programme besides having 12 credits of research components to make
a four-year Programme as BBA Honours with Research. In addition to that, Inter-disciplinary Minor
courses, Vocational Education & Training, Ability Enhancement Courses, Skill Enhancement Courses,
Value-added Courses, and Community Engagement & Summer Internship courses make the BBA
Programme a multidisciplinary and holistic Programme adhering to the NEP 2020‘s philosophy and the
curriculum framework as directed by the UGC.

6.2. Multi-disciplinary Courses:

The Programme offers 9 credits of the following multidisciplinary courses from other disciplines:

(To be offered by other schools of BGU)

6.3. Vocational Education & Training Courses:

To make the students ready for the job market, the BBA Programme offers Vocational Education and
Training Courses under interdisciplinary minor courses. The courses are:

 Research Methodology
 Entrepreneurship

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6.4. Value-added Courses:
Under Value-added courses, the Programme introduces 3 courses in the first year of the Programme:

 Environmental Science (EVS)

 Health and Wellness
 Indian Knowledge System (IKS)

7. Pedagogy: The pedagogy adopted by the BBA (H) Programme is student-centric & scrupulously
designed to involve academic seriousness and practical application which includes the following:

 Lectures:
Faculty members use audio-visual teaching aids while delivering lectures to enhance the learning
effectiveness among the students. The classroom teaching includes sessions by qualified and
experienced faculty who are known for their dedication to teaching and research.

 Online Classes:
Faculty at BGU are well equipped with the technology and expertise to conduct classes online using
various virtual platforms like Microsoft-team, Google Meet, Zoom, etc. In the COVID-19 pandemic
situation. The courses will be offered in both synchronous and asynchronous modes of learning.

 Project Work:
The students are also given opportunities to learn the practical applications of management concepts
and methods through projects. This forms a part of the internal evaluation in most of the courses.

 Simulations:
The students are to be involved in simulation games, quizzes, role plays, etc. in order to develop
analytical and decision-making capabilities. The students face in these simulation exercises, replicate
the kind of situations they would face in the corporate environment.

 Lab Experiments:
The cutting-edge language lab is very helpful for practicing and assessing the students' speech in
English language. It provides facilities that allow the students to listen to model pronunciation, develop
critical reading comprehension, and develop their oral and writing skills.

 Case Studies:
The faculty members encourage students to go for case analysis in order to learn about different
solution scenarios, and risk-taking behaviors and to develop proactive responses while facing
innovative managerial issues. The decision-making process is made a part of the student‘s mind-set
through cases.

 Role Play:
Role play is a method for exploring the issues involved in complex business situations. A spirit of
innovation, achievement, and commitment of a group of students for real business solutions is
demonstrated in a dramatized form in the class.

 Interaction with Industry Experts:

As a part of the academic activity, workshops, guest lectures, panel discussions, seminars, conferences,
etc. are organized at regular intervals inviting experts from the industry.

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  Experiential Learning:
At BGU, much emphasis is on experience and learning. Through Summer Projects and Business
Seminars, the students are usually exposed to industry practices.

 Summer Project:
Each student after completion of Semester-IV has to undergo six (6) weeks of a summer project in the
local industry from 15 April-15 June. At the end of the summer project, each student is required to
make a presentation and appear in viva-voce for evaluation. The students are expected to undertake
field projects with utmost seriousness in order to gain practical exposure. The report developed during
the period should highlight cross-sectional problems, and challenges, and suggest solutions.

 Participation in Business Seminars:

Eminent guest speakers from different domains, both from industry and academia are invited to share
their experiences with the students and encourage them to inculcate entrepreneurship. All students are
required to participate in the business seminars. The student can also attend seminars, conferences, and
workshops organized outside the university. They can write research papers either individually or with
any faculty and present the same in seminars and conferences. In an academic year, at least 2 National
or International Seminars should be organized in which BBA (H) students can participate.

 Co-curricular Activities:
The students are involved in various co-curricular activities organized by the Marketing, Finance, HR,
Operations, and Communication clubs.

8. Three Year BBA Programme:

The total credits for 3-year BBA will be minimum 120. Following types of courses will be
offered for a 3-Year BBA Programme.

 15 Discipline-specific Major Courses (60 credits)

 6 Interdisciplinary Minor Courses (24 credits including 12 credit of Vocational Education
& Training)
 3 Multidisciplinary Courses (9 credits)
 3 Ability Enhancement Courses (8 credits)
 3 Skills Enhancement Courses (9 credits)
 3 Value-added Courses (6 credits)
 1 Internship (2 credits)
 1 Community Engagement Project (2 credits)

9. Four Year BBA (Hons./ Hons. with Research) Programme

The 4-year BBA (Hons with Research) degree will be minimum 160. Following types of courses
will be offered for a 4-Year BBA(H) Programme:

 20 Discipline-specific Major Courses (80 credits)

 8 Interdisciplinary Minor Courses (32 credits)
 3 Multidisciplinary Courses (9 credits)
 3 Ability Enhancement Courses (8 credits)
 3 Skill Enhancement Courses (9 credits)

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  3 Value-added courses (6 credits)
 1 Internship (2 credits)
 1 Community Engagement Project (2 credits)
 1 Research Project with Dissertation (12 credits)

10. Outcome Based Approach to Education (OBE)

As per the National Higher Education Qualification Frameworks (NHEQF), students are expected to possess the
quality & characteristics of the graduate of a Programme of the study, including learning outcomes relating to the
disciplinary areas, learning generic outcomes that are expected to be acquired by a graduate on completion of the
Programme.

OBE is an educational model that forms the base of a quality education system. There is no specified
style of teaching or assessment in OBE. All educational activities carried out in OBE should help the
students to achieve the set goals. The faculty may adapt the role of an instructor, trainer, facilitator,
and/or mentor based on the outcomes targeted. OBE enhances the traditional methods and focuses on
what the institute provides to the students. It shows the success by making or demonstrating outcomes
using statements ‗able to do‘ in favour of students. It provides clear standards for observable and
measurable outcomes.

10.1. Four Levels of Outcomes from OBE

1. Programme Educational Objectives (PEOs)

2. Programme Outcomes (POs)
3. Programme Specific Outcomes (PSOs)
4. Course Outcomes (COs)

11. Graduate Attributes

The graduate attributes include the learning outcomes that are specific to disciplinary areas relating
to the chosen field(s) of learning within the broad multidisciplinary & interdisciplinary learning
outcomes that graduates of all Programmes should acquire & demonstrate.

S. No. GRADUATE ATTRIBUTES

1 1. Disciplinary Knowledge
2 2. Critical Thinking & Problem Solving
3 3. Creativity & Innovation
4 4. Effective Communication
5 5. Research related skills
6 6. Cooperation & Team Work
7 7. Global/Multicultural competence
8 8. Ethics & Human Values
9 9. Lifelong Learning

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 10 Leadership Readiness
11 Community Engagement & Social Responsibilities
12 Digital literacy

12. Programme Educational Objectives (PEOs)

Programme Educational Objectives (PEOs) are defined for the aspiring students about
what they will achieve once they join the Programme. PEOs are about professional and
career accomplishment after 3 or 4 years of graduation. PEOs are the written statements
taken from different aspects like Knowledge, Skills & Ethics with focus on Career,
Competency and Behaviour. Five PEOs are recommended for BBA(H) Programme.

PROGRAMME EDUCATIONAL OUTCOMES (PEOs)

PEO1 To make management graduates conceptualize and acquire knowledge of business

and management

PEO2 To promote problem-solving & critical thinking by way of enabling management

graduates to come out with simple and innovative solutions for real-world managerial
problems
PEO3 To ignite a spirit of enquiry and entrepreneurship by orienting them in the
application of modern tools of management for analysis & decision-making

PEO4 To inculcate a spirit of ethics, life-long learning and social engagement in all
spheres of life
PEO5 To develop the skills for collaboration, creativity and communication

13. Programme Outcomes (POs)

A Programme outcome is broad in scope and defines what the students will be able to do at the
end of the Programme. POs are defined line with the graduate attributes as specified in the
UGC. POs are to be specific, measurable and achievable. In the syllabus book given to
students, there is a clear mention of course objectives and course outcomes along with the CO-
PO mapping matrix for all the courses.

PROGRAMME OUTCOMES (POs)

A Acquire knowledge in business management concepts and current practices
PO1

PO2 Apply problem-solving and critical thinking skills to provide viable solutions for
business
PO3 Demonstrate effective communication skills in academic & professional contexts

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PO4 Apply analytical and statistical tools for research and business problems

PO5 Demonstrate the ability to collaborate with others and work in a team
PO6 Explain and illustrate the importance of ethical conduct in personal conduct and
business
PO7 Apply specific methods and tools of digital marketing and communication

PO8 Appreciate and demonstrate creativity and life-long learning in the context of
business

14. Programme Specific Outcomes (PSOs)

PROGRAMME SPECIFIC OUTCOMES (PSOs)

PSO1 Demonstrate knowledge of business management through experiential learning

PSO2 Apply analytical and problem-solving skills to solve business issues

PSO3 Develop new dimensions of interdisciplinary knowledge to cater the need of the
industry and society

Programme Specific Outcomes (PSOs) are statements that describe what the graduates of a
specific Programme should be able to do. A list of 3 PSOs have been defined for the BBA(H)
Programme.

15. Mapping of PEOs with POs

MAPPING OF PEO WITH PO

PEO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
PEO1 H H H M M M M H
PEO2 H H L M M L M H
PEO3 H M L H M M H H
PEO4 H M L L M H L H
PEO5 H M H L H M L H
Level of correlation: 3-High, 2-Medium, 1-Low

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PART B

16. PROGRAMME STRUCTURE & CREDIT DISTRIBUTION

16.1 SEMESTER-WISE DISTRIBUTION OF COURSES AND CREDITS FOR 3 YEARS BBA

1ST YEAR BBA

Year Semester Disciplinary Interdisciplinary Multidisciplinary Ability Skill Value-added Total
Major Minor Enhancement Enhancement Course Credit
I Health &
Wellness-
1 Credit
English
Principles of Managerial Course-1 (BSoM)
Language & IT & Analytics
Management Economics (3 credits) 20
Communication (3 credit)
(4)(BSoM) (4 Credit) Environmental
(3 credit)
1st Science (EVS)-2
Credits

II Business Programming Indian Knowledge

Organizational Financial Course-2
Communication Skills System (IKS)- 3
Behaviour Accounting (4)* (3 credits) 20
& Presentation (3 credit) credits
(4 credit) (BSoM)
(3 credit)

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 2ND YEAR BBA
Year Semester Disciplinary Major Interdisciplinary Multidisciplinary Skill Ability Total
Minor Enhancement Enhancement Credit
III Principles of 1. Quantitative Course-3 Creativity, Business 20
Marketing Methods (Credit 3) Communication Writing
(4 credit) (4 credit) & Career (2 credit)
2. Entrepreneurship Success
(4 credit) (3 credit)
2nd

IV 1. Human 1. Ethics & 20

Resource Responsible
Management Business
(4 credit) (4 credit)

2. Consumer 2. Research
Behavior Methodology
(4 credit) (4 credit)

3. Cost
Management
Accounting
(4 credit)

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 3RD YEAR BBA
Year Semester Disciplinary Major Community Engagement & Total Credit
Summer Project

1. Strategic Management 1. Summer Project

(4 credit) (2 credit)

2. Operations Management 20
3rd V (4 credit)
3. Leadership and Team Management 2. Community Engagement
(4 credit) (2 credit)

4.Financial Management
(4 credit)

1. Financial Statement
VI Analysis
(4 credit)
2. MIS 20
(4 credit)

3. Digital Marketing
(4 credit)

4. Operations Research
(4 credit)

5. Business Environment
(4 credit)

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16.2 4TH YEAR BBA (HONS)/ BBA(HONS.) WITH RESEARCH- SPECIALIZATION COURSES

Total No. of Total

Year Semester HR Marketing Finance Operations Business Analytics
papers credit
VII HR Planning & CRM Banking Theories and TQM Statistical Data
Employee (4 credit) Practices (4 credit) Modeling using R
Engagement (4 credit) (4 credit)
(4 credit)
Performance & B2B Corporate Project Management
(4 Data Visualization
Compensation (4 credit) Accounting (4 credit) (5 (4 credit)
Management (4 credit)
(4 credit)
(Major) Employee Health E-Commerce Financial Statement (4 Supply Chain & (5 Data Mining &
& Well Being (4 credit) Analysis Logistics Management Warehousing 5 20
(4 credit) (4 credit) (4 credit) (6 (4 credit)

Industrial Rural Marketing Capital Market (7 Service Operation (8 Introduction to

Relations & (4 credit) (4 credit) Management Business Analytics
Employee Welfare (4 credit) (9 (4 credit)
4th (4 credit)
Advanced Advanced Advanced Research Advanced Research Advanced Research
Research Research Methodology Methodology Methodology
(Minor)
Methodology Methodology (4 credit) (4 credit) (4 credit)
(4 credit) (4 credit)
VIII Human Resource Retail Income Tax and GST Strategic Operations Python for Business
Development Management (4 credit) Management Analytics 2
(Major) (4 credit) (4 credit) (4 credit) (4 credit)
HR Analytics Bottom of Financial Analytics Technology & AI & Research & 20
(4 credit) Pyramid (4 credit) Innovation Machine Learning Dissertation
(4 credit) Management (4 credit)
(Minor) (4 credit)
Research & Research & Research & Research & Research & Research &
Dissertation Dissertation Dissertation Dissertation Dissertation Dissertation
(12 credits) (12 credits ) (12 credits) (12 credits) (12 credits)
Total 160

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17. DETAILED SYLLABUS

SEMESTER-I

Semester Disciplinary Interdisciplinary Multidisciplinary Ability Skill Value-added Total

Major Minor Enhancement Enhancement Course Credit

I Principles of Managerial Business Law & English IT & 1. EVS 20

Management Economics IPR Language & Analytics (2 credit)
(4 Credit) (4 Credit) (3 credit) Communication (3 credit) 2. Health &
(3 credit) Wellness
(1 credit)

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Course Name PRINCIPLES OF MANAGEMENT
Course Code BBA1-1000
Course Type Disciplinary Major
Course Credit 4(3-L, 1-T)
Semester I
Objectives The objectives of this course are:

 to enable students, understand the evolution of management studies;

 to help students to understand the roles, challenges, and opportunities of an
organization; and
 to help students understand the fundamentals of management process:
planning, organizing, leadership and control from an organizational
viewpoint

Course Upon successful completion of the course the students will be able to:
Outcome (CO)
CO1: Understand the management evolution and how it will affect future
managers
CO2: Explain the fundamental terminology and frameworks in the four
functions of management: planning, organizing, leading and controlling
CO3: Analyse organizational case situations in different functions of
management
CO4: Evaluate leadership styles to be able to anticipate the consequences of
leadership styles
CO5: Analyse both qualitative and quantitative information to isolate issues and
formulate best control methods
Pre-requisite To have general awareness of the current business environment

Course Outline Unit I

Introduction to Management and Organizations
Definition of Management; Science or Art; Manager vs Entrepreneur; Types of
Managers; Evolution of School of Management; Managerial Roles and skills

Unit II
Business Organization & Planning
Types of Business Organization- Sole Proprietorship, Partnership, Company-
Public and Private Sector Enterprises; Organization Culture and Environment;
Current Trends and Issues in Management. Nature and Purpose of Planning-
Planning Process; Types of Planning, Objectives; Setting Objectives, Policies,
Planning Premises, Strategic Management. Planning Tools and Techniques-
Decision Making Steps and Process.

Unit III
Organizing & Staffing

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 Nature and Purpose of Organizing; Formal and Informal Organization;
Organization Chart, Organization Structure, Types- Line and Staff Authority;
Departmentalization; Delegation of Authority; Centralization and
Decentralization Job Design- Introduction to Human Resource Management;
HR Planning, Recruitment, Selection, Training and Development, Performance
Management, Career Planning and Management.

Unit IV
Foundations of Individual and Group Behaviour
Motivation-Motivation Theories; Maslow‘s Theory, Herzberg Two Factor
Theory, ERG Theory, McClelland‘s Need Theory, X, Y & Z Theory. Job
Satisfaction; Job Enrichment; Leadership- Types and Theories of Leadership –
Trait Theory, Behavioral Theory (Ohio, Michigan & Managerial Grid).

Unit V
Controlling
System and Process of Controlling- Budgetary and Non-budgetary Control
Techniques- Introduction to MIS, TQM, Six –Sigma. Use of Computers and IT
in Management Control- Productivity Problems and Management (CPM,
PERT); Control and Performance; Direct and Preventive Control – Reporting.

Pedagogy  Presentations
 Role plays
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Vashishth Neeru & Vashishth Vibhuiti. (2019). Principles of
Management, Taxman Publication, New Delhi
 L.M. Prasad (2021); Principles & Practices of Management, Sultan
Chand & Sons, New Delhi, 10th Edition,
 Harold, K., & Heinz, W. (2018). Essentials of management. Tata
Mc Graw Hill.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Understand the Describe Lectures,
and communicate the case
CO1 management evolution and discussion Quiz, 1, 2
how it will affect future Assignments,
managers Written-test

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 Conceptually explain the Lectures,
fundamental terminology identifying Quiz,
CO 2 and frameworks in the four analyzing Assignments, 2
functions of management: problems Written-test
planning, organizing, through
leading and controlling case study
discussions
Analyse organizational Quiz,
case situations in different Lectures, Assignments,
CO 3 functions of case Written-test 4
management discussion
Evaluate leadership styles Lectures,
to be able to anticipate the case
CO 4 consequences of leadership discussion Presentations, 2
styles Assignments
Analyze both qualitative Lectures, and Presentations,
CO 5 and quantitative discussions Assignments 4&5
information to isolate
issues and formulate best
control methods

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analysing; Level 5: Evaluating ; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO PO6 PO PO8 PSO1 PSO2 PSO3

5 7
CO 1 3 - 2 - 2 1 - 1 - 1 2
CO 2 3 2 1 - 2 1 - 2 - - 1
CO 3 3 2 1 - 2 1 - 2 2 3 1
CO 4 3 3 2 - 3 2 1 2 1 2 2
CO 5 3 3 3 - 1 1 - 3 2 2 1

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 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation- Writing Presentation-

I Assignments II
(15) (10) (15)
Remember
Understand 5 5 5
Apply 5 5
Analyze 5 5 5
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name MANAGERIAL ECONOMICS

Course Code BBA1-1001
Course Credit 3 (2L, 1T)
Sessions 45 (30 L – 15 T)
Course Type Interdisciplinary Minor
Semester I
Objectives The objectives of this course are to:

 help the students to develop knowledge on fundamentals of economics.

 enable students to describe business environment, business statistics and
its impact on the growth of an economy.
 provide the students with techniques to understand and apply economic
modelling.
 enable students to synthesize related information and evaluate options for
business trend forecasting and corporate governance.
Course Upon successful completion of the course, the students will be able
Outcomes to:

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(COs) CO1: Learn the principles of Economics, applications, and to perform
simulation learning in business management.
CO2: Interpret and execute the consumer choices and production
process, and evaluate market structures accordingly.
CO3: Summarize and execute the forecasting techniques.
CO4: Apply Cost, Revenue, Elasticity, Returns to Scale, and Market
Dynamics in Managerial Decision Making.
Pre-Requisite Principles of Economics, Basic Statistics, Introductory Mathematics
and Business Affairs.

Unit- I
Principles of Economics
Course Outline Demand, Supply and Equilibrium Analysis; Measurement of Demand;
Demand Forecasting; Elasticity of Demand; Market Equilibrium

Unit- II
Consumer Behaviour
Utility; Indifference Curve Theory; Positive and Normative Economics;
Marginal Rate of Substitution and Budget Line

Unit- III
Production Function
Isoquants; Production Functions; Total, Average and Marginal Revenue
Functions; Returns to Scale; Short Run and Long Run Stages of
Production

Unit- IV
Measuring Cost Functions
Economies and Diseconomies of Scale; Profit Function Analysis;
Calculus Applications; Short Run and Long Run Cost Functions

Unit- V
Market Structures and Equilibrium
Pure Competition; Perfect Competition; Monopoly; Oligopoly;
Monopolistic Competition; Game Theory Applications; Market
Equilibrium Conditions
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks

Pedagogy Lectures & Practical exercises

References Text Books

 A. Koutsoyiannis, 2021, ‗Modern Microeconomics‘, Fourth
Edition, Macmillian and co. India.
Other Readings
 Gould. J., Jr. Edward L., 2021, ‗Microeconomic Theory‘, Third
Edition, Richard D, Irwin. Inc.
 Robert S. Pindyck, Daniel I . Rubinfeld, ‗Microeconomics‘,
2022, Sixth Edition, Prentice Hall of India.

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 Facilitating the Achievement of Course Outcomes
Classroom Activities Assessment Bloom’s
& Techniques Method Taxonomy
Sl. No CO Level

Learn the principles of Case Study Approach Mock Test and

Economics, MCQ
applications, and to
CO1 perform simulation 1,2
learning in business
management.

Interpret and execute Assignments from Online Simulation

the consumer choices End Chapter and Data using E Views
and production Extrapolation
CO 2 process, and evaluate 2, 3
market structures
accordingly.

Summarize and MS Excel based MS Excel based

execute the National Income Modeling
forecasting techniques Accounting
CO 3 1,3,4

Apply Cost, Revenue, Project Assignment Online Submission

Elasticity, Returns to using E Views
Scale, and Market
CO 4 Dynamics in 3, 4
Managerial Decision
Making

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying ; Level 4:

Analysing; Level 5: Evaluating ; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 1 3 3 2 2
CO 2 2 3 3 3 1 1 2
CO 3 3 2 1 2
CO 4 2 3 3 3 1 2
CO 5 2 3 2 3 1 1

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 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) 40 Marks

Bloom’s Category Presentation Writing Assignments Project Simulation

(10) (10) (20)

Remember 5
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate
Create 5

End Semester Evaluation (ESE) 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 5
Understand 15
Apply 20
Analyze 5
Evaluate 10
Create 5

Course ENGLISH LANGUAGE AND COMMUNICATION

Code BBA1-1003
Course Type Ability Enhancement Course (AEC)
Credit 3(2-T, 1-L)
Semester I
Objectives The objectives of this course are to:
 develop the students‘ English language proficiency by focusing on the
four language skills of Listening, Speaking, Reading and Writing;
 strengthen their real-time language use in social & professional contexts
 develop the ability to use technology in speaking & writing

Course Upon successful completion of the course the students will be able to:
Outcomes(COs)
CO1: Apply the skills of Active Listening with purpose to be able to
understand, infer for effective communication
CO2: Apply the principles of fluency & accuracy to be able to speak clearly
& coherently in social & professional contexts in one-to one & group
situations

22
 CO3: Determine the main idea, summarize the texts in their own words &
interpret the information from charts & graphs
CO4: Demonstrate the principles of effective writing & three- step writing
process in writing expository paragraphs
CO5: Apply latest technology for classroom presentation
Pre-requisite Intermediate level vocabulary and knowledge of basic structures in English.
Ability to express basic things in English with minimum sentence level
proficiency in reading and writing.
Course Outline Unit- I
Mastering Listening Skills
Introduction to the language skills; Listening -What and How, Listening
Proficiency (IELTS); Listening Practice (IELTS); Note-taking; Critical
Listening; Active Listening Skills

Unit- II
Improving Oral Proficiency in English
Language Functions: Introducing, Describing, Narrating (story-telling);
Planning, Asking and Giving Information; Instructing; Expressing Opinions

Unit- III
Critical Comprehension Skills
Reading Comprehension: Scanning & Skimming, Inferential Comprehension;
Interpreting Management Cases; Reading to Summarize: Note Making;
Reading Newspaper (General and Business related) and Responding

Unit- IV
Writing Clearly & Coherently
Writing- How of Writing; Three-step Writing process; Brainstorming,
Drafting; Getting it Right- Rewriting-Revising & Proofreading; Coherence &
Cohesion; Focus; Writing Expository Paragraphs: Word Choices, Sentence
Structures

Unit-V
Presentation with Technology
Communication with Technology; Digital Stories; Presentation with
Technology; Communicating through Email
Lab Activities: Lab-1 Credit
Session 1: Measuring listening proficiency (IELTS Test)
Session 2-4: Active Listening
Session 5: Note-taking
Session 6: Critical Listening
Session 7: Retelling story
Session 8: Reading Comprehension
Session 9: Reading to Summarize & Infer

23
 Session 10: Situational Dialogues
Session 11: Group Discussion
Session 12: Language Functions in Situational Dialogues
Session 13-14-15: Tests on LSRW
Pedagogy  Classroom Discussion
 Language Lab
 Presentation
 Assignments
 Role-play
 Blended Learning
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks
Suggested Text Books
Reading  Kumar, Sanjay & Puspa Lata (2018). Communication Skills: A
Workbook. OUP. New Delhi
 Mukherjee S. Hory (2016). Business Communication: Connecting
Work. Sec. Ed. OUP, New Delhi
References
 Harvard Business Essentials: Business Communication: 9 Steps to
Help You Engage Your Audience
 Foundation Course: Language, Literature & Creativity, Orient Black
Swan, 2018, University of Delhi

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Apply the skills of Discussion & Listening Test in
Active Listening with Listening English (IELTS)
CO1 purpose to be able to activities 2
understand & infer for (Language Lab)
effective
communication
Apply the principles of Classroom Small
fluency & accuracy to discussion, Presentations
CO 2 be able to converse Role-play, 2, 3
clearly & coherently in videos
social &professional Situational
contexts in one-to one & Dialogue &
group situations Discussion

24
 Determine the main idea Reading Reading Tests for
in the text, Comprehension Critical Reading
CO 3 summarization of the activities, 3, 4
texts in own words & Summarizing
interpret the information
from charts & graphs.
Demonstrate the Writing
principles & three- step workshop on
CO 4 writing process in Topic Sentence, Paragraph Writing 3, 4
writing expository Transitional
paragraphs Expressions,
Writing
Individually
Apply the latest Classroom Presentation in
CO 5 technology for Presentation groups & Email 4 &5
classroom presentation Writing
& Email

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO PO6 PO PO8 PSO1 PSO2 PSO3
5 7
CO 1 2 - 3 - 1 - - 2 2 1 2
CO 2 - - 3 - 1 1 - 2 2 1 2
CO 3 - - 3 - - - - 2 2 1 2
CO 4 2 - 3 - - 1 - 2 2 1 2
CO 5 2 - 3 - - - 3 2 2 1 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Writing Lab

(10) Assignments (20)
(10)
Remember
Understand 5
Apply 5 5 5

25
 Analyze 5 5 5
Evaluate 5
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name INFORMATION TECHNOLOGY AND ANALYTICS

Course Code BBA1-1004
Course Type Skill Enhancement Course
Course Credit 3(2-L + 1-T)
Semester I
Objectives The objectives of this course are to:
 enable the students understand the basis of software skills required for
managers.
 focus on data communication and computer networking required for
organization
 gain the practical applications of data analysis using various software tools.
Course Upon successful completion of the course, the students will be able to:
Outcomes(COs) CO 1: Understand the basics of computer and software
CO 2: Apply Information and Communication Technology skills
CO 3: Understand Data Communication and Computer Networks
CO 4: Apply computer knowledge for E-commerce
CO 5: Analyze data using software
Pre-Requisite Fundamental Knowledge of Numbers and Data
Course Outline Unit I
Computer Software
Software and Hardware components; Types of Software; Different Terminologies
of Computer Systems: CPU, Memory, RAM, ROM, Mother Board; Introduction
to the Operating System: Functions and Types; State-of-the-art Operating
Systems and Features; Database Fundamentals; Recent trends in Software; Use of
Software Packages: Spreadsheet; Application Development Using Spreadsheet

26
 Package; What-IF Analysis; Pivot Tables; Charts etc.

Unit II
Business Data Processing
Concepts of BDP; Data Storage Hierarchy; File Management System; File Type:
Master, Transaction, Report, Output and Backup; File Organizations: Sequential,
Direct and Indexed; Merits and Demerits of Different File Organizations and its
Utility in Application Development.

Unit III
Data Communication and Computer Networks
Basic Components of Data Communication System; Transmission Media;
Computer Network: LAN, WAN, MAN, Network Topologies; Communication
Protocol; Internet and its Applications; Internet Terminologies: Web Page,
Website, Browser, URL, FTP, TELNET, WWW, HTTP, ISP, HTML, Download
and Upload; Getting connected to Internet; Distributed & Cloud Computing.

Unit IV
E-Commerce
E-commerce and its Technological Aspects of E-Commerce; Introduction to E-
Commerce; Different types of E-commerce; Different business models; E-
commerce scenarios; Applications of E-commerce; Electronic Market; Electronic
Data Interchange; Internet Commerce; Internet payment systems; Benefits and
limitations of E-Commerce.

Unit V
Business Analytics
Motivation for Studying Business Analytics; Emergence of Business Analytics;
Understanding Business Analytics; Advantages of Business Analytics; Making
the Best Use of Business Analytics; Challenges to Business Analytics; Analytics
in Different Domains of Business; Levels of Analytic Maturity; Managing a
Business Analytics case studies.
Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books
 Loden, D. (2018). Management Information Systems: Managing the
Digital Firm (15th ed.). Pearson.
 Sinha, P.K. (2016). Computer Fundamentals. BPB Publications.
 Davis, G.B., & Olson, M.H. (2016). Management Information System.
Tata McGraw-Hill.
Other Readings

27
  Computer Application for Business-Sudalaimuthu-HPH
 Computer Fundamentls by P.K. Sinha and Priti Sinha, BPB Publications.
 Introduction to Information Technology, Pearson Education, ITL
Education Solutions Ltd.
 Computers Today by B.S. Basundhara, Galgotia Publications.
 Fundamentals of Computers By Rajaraman, Prentic-Hall India

Facilitating the Achievement of Course Outcomes

Unit Teaching and Learning Blooms
Course Outcomes
No. Activity Assessment Method Taxonomy
(CO)
Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information
Hands-on test, Quiz,
and Lectures, problem
CO2 Assignments, 3
Communication solving, laboratory
Written-test
Technology skills sessions
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test
Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom‘s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -

28
 Assessment Pattern and Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

End Semester Examination (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Mark

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name ENVIRONMENTAL STUDIES

Course Code BBA1-1006
Course Type Value-added Course
Course Credit 2 (1L, 1T)
Semester I
Objectives The objectives of the course are to:

 make the students aware of the importance of protection of

environment and conservation of natural resources like land,
water, forest and mines etc.
 make them understand and appreciate the policies and
legislations enacted in the country to protect environment
Course After undergoing the course, a student will be able:
Outcomes(COs)
CO 1: Apply systems concepts and methodologies to analyse and
understand interactions between social and environmental
processes.

CO 2: Reflect critically about their roles and identities as citizens,

consumers and environmental actors in a complex, interconnected
world.

CO 3: Demonstrate proficiency in quantitative methods, qualitative

29
 analysis, critical thinking, and written and oral communication
needed to conduct high-level work as interdisciplinary scholars
and/or practitioners.

CO 4: Understand the utility of environmental sources.

CO-5: Analyse the ecosystem and able to understand the different

types of pollutions in country

Pre-requisite Principles of Management and Organizational Behaviour

Course Unit- I
Outline Introduction to environmental studies & Ecosystems
Multidisciplinary nature of environmental studies; components of
environment, atmosphere, hydrosphere, lithosphere and biosphere.
Scope and importance

Unit- II
Natural Resources: Renewable and Non-renewable Resources
Land Resources and land use change; Land degradation, soil erosion
and Desertification. Deforestation: Causes and impacts due to
mining, dam building on environment, forests, biodiversity, and
tribal populations. Water: Use and over-exploitation of surface and
ground water, floods, droughts, conflicts over water (international &
inter-state).

Unit- III
Biodiversity and Conservation
Levels of biological diversity: genetic, species and ecosystem
diversity.
Biogeography zones of India; Biodiversity patterns and global
biodiversity hot spots, India as a mega-biodiversity nation.

Unit IV
Environmental Pollution & Environmental Policies & Practices
Environmental pollution: types, causes, effects and controls; Air,
water, soil, chemical and noise pollution, Nuclear hazards and
human health risks, Solid waste management: Control measures of
urban and industrial waste. Pollution case studies.

Unit- V
Human Communities and the Environment
Human population and growth: Impacts on environment, human
health and welfares. Carbon footprint. Resettlement and
rehabilitation of project affected persons, case studies. Disaster

30
 management: floods, earthquakes, cyclones and landslides.

Evaluation Continuous Internal Evaluation (CIE): 40 Marks

End-Semester Evaluation (ESE): 60 marks

Pedagogy  Presentations
 Role plays
 Case-let Analysis
Suggested Text Books:
Readings:
Miller T.G. Jr. Environmental Science, Wadsworth
Publishing Co.
 Erach Bharucha, Environmental Studies, University Grants
Commission
Reference Books:

 Carson, R. (2002). Silent Spring, Houghton Mifflin

Harcourt.
 Gadgil, M., & Guha, R. (1993). This Fissured Land: An
Ecological History of India. Univ. of California Press.
 Gleeson, B. & Low, N. (eds.) (1999). Global Ethics and
Environment. London, Routledge.

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning
Assessment Method
No. (CO) Activity
Class lectures, Audio Quiz
1 CO1
visuals
Lecture, presentation and Individual and team-
2 CO2 activity. Topics for short based tasks, Project
term projects to be given. Reports
Case discussions Group Case
3 CO 3 Presentation,
Discussions, Group Assignment,
4 CO4 Research Project Research Reports.
Field Visits Visit Reports
5. CO5

31
Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 3 3 2
CO 2 2 3 3 1 1
CO 3 1 2 1 2
CO 4 2 3 3 1 2
CO 5 2 3 2 3 1 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) 40 Marks

Bloom’s Category Presentation Writing Assignments Project Simulation

(10) (10) (20)
Remember 5
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate
Create 5

End Semester Evaluation (ESE) 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 5
Understand 15
Apply 20
Analyze 5
Evaluate 10
Create 5

Course HEALTH AND WELLNESS

Name
Course BBA1-1005
Code
Course 1 (10 L – 5 T)
Credit
Course Value Added Course
Type
Semester I

32
Objectives The objectives of the course are to:

 explain the importance of regular exercise and how it may even help clear away
plaques that contribute to Alzheimer's disease
 reveal the importance of sleep — and the sleep stage that's most important for
memory
 help a student manage stress and explains why comfort foods are "comforting"
 show the importance of staying socially active — it may help delay dementia
 assist in creating a safe, well-rounded exercise plan — one that fits your life and
that you will be likely to stick with
 help discover the right blend of exercises which incorporates aerobic workouts, as
well as stretching and strength-building exercise routines
Course Upon successful completion of the course, the students will be able to:
Outcomes CO1: Learn the aerobic workouts for better cardiovascular health
(COs) CO2: Apply techniques for maximizing the exercise‘s benefits and Meditation
CO3: Make exercising a part of healthy lifestyle
CO4: Apply right posture from ancient Yoga and planning for diet
Pre- Should have the ability to motivate themselves
Requisite

Course Unit I
Outline Introduction
Course overview, Exercise: What and how much? Creating your workout plan, A word
about posture, Key terms you‘ll want to know, Safety first!

Unit II
Basic Exercising
Getting Started with Cardio Exercise, workout with arm sweeps, workout with
resistance bands, Chest punch, Sword pull, Two-handed pull down, Triceps pull,
Biceps curl

Unit III
Benefits of Exercise
Benefits of Exercise, exercise prevents cardiovascular disease, Exercise helps fight
diabetes, What happens when you exercise? Basic Yoga from Home

Evaluation Continuous Internal Evaluation (CIE): 40 marks

End Semester Evaluation (ESE): 60 marks

Pedagogy Experiential Learning, Simulation & Project

References Text Book

 H. Benson and E. Stuart (2021). The Wellness Book: The Comprehensive Guide
to Maintaining Health and Treating Stress-Related Illness, Amazon
Other Readings

 B.L. Seaward (2022). Health and Wellness Journal Workbook, Amazon

33
 Facilitating the Achievement of Course Outcomes

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Learn the aerobic Case Study Mock Test and
workouts for better Approach MCQ
CO1 cardiovascular 1,2
health.
Apply techniques Essay Type Role Play
for maximizing the Questions
CO 2 exercise‘s benefits 2, 3
and Meditation
Making exercising a Exercise Charts Cognitive Fitness
part of healthy Test
CO 3 lifestyle 1,3,4
Project Assignment Fitness
Apply right posture Management Test
CO 4 from ancient Yoga 3, 4
and planning for
diet
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 1 3 3 2 2
CO 2 2 3 3 3 1 1 2
CO 3 3 2 1 2
CO 4 2 3 3 3 1 2
CO 5 2 3 2 3 1 1
Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) 40 Marks

Bloom’s Category Presentation Writing Assignments Project Simulation

(10) (10) (20)

Remember 5
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate
Create 5

34
 End Semester Evaluation (ESE) 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 5
Understand 15
Apply 20
Analyze 5
Evaluate 10
Create 5

Multi-disciplinary Course-I

35
 SEMESTER II

Semester Disciplinary Interdisciplinary Multidisciplinary Ability Skill Value-added Total

Major Minor Enhancement Enhancement Course Credit

II Organizational Financial Multidisciplinary Business Programming IKS (Indian 20

Behaviour Accounting Course-2 Communication Skills Knowledge
(4 credit) (4 credit) (3 credit) & Presentation (3 credit) System)
(3 credit) (3 credit)

36
Course Name ORGANIZATIONAL BEHAVIOUR
Course Code BBA1-2000

Course Type Disciplinary Major

Course Credit 4(3-L, 1-T)

Semester II

Objectives The objectives of this course are:

to provide students with knowledge regarding behaviour in organization;


to help students to understand the roles, challenges, and opportunities of an

organization; and
 to help students understand how productivity can be enhanced from
individual behaviour in organization
Course Upon successful completion of the course the students will be able to:
Outcome (CO)
CO1: Define different concepts and theories in the organization
CO2: Analyse the concept of values, attitude, perception and motivation in the
context of behavior in organization
CO3: Articulate the group and team behavior as per appropriate situations
CO4: Apply the concepts of conflict and negotiation at work
CO5: Understand and apply concepts related to organizational structure and
culture at work settings
Pre-requisite The student should come prepared with suggested readings

Course Outline Unit– I

Understanding Organisational Behaviour
Definition of Organizational Behaviour, Historical development, Models of
Organizational Behaviour, Challenges and opportunities for Organizational
Behaviour. Personality – Big Five Model, Job fit theory.

Unit - II
Foundations of Individual Behaviour
Values and Attitudes: Formation of values and attitudes, values across culture,
attitude-behavior relationship, changing attitudes, job-related attitudes.
Motivation: Meaning, contemporary theories of motivation, motivating
employees through various measures; Perception and Attribution: Meaning,
factors influencing perception, Attribution theory, errors in attribution, decision
making, rationality, and individual differences in decision making.

Unit - III
Foundations of Group Behaviour
Nature of Groups –Types of groups, The five-stage model. Group structure:

37
 Formal leadership; Roles; Norms; Status; Size; Composition; Group tasks;
Group processes. Understanding Work Teams: Definition; Benefits; Difference
between work groups and work teams; Types of work teams; Team
effectiveness; Shaping individuals into team players; Teams and Total Quality
Management; Teams and workforce diversity. Leadership: Situational theories
of leadership, Charismatic, Transactional and transformational theories of
leadership, contemporary issues in leadership.

Unit - IV
Intergroup Behaviour
Conflict and Negotiation: Sources of conflict; Classification of conflict; The
conflict process; Understanding negotiation; The negotiation process; Types of
negotiation in organization; Issues in the Negotiation Process. Power and
Politics: Definition and meaning of Power; Distinctions between power,
authority and influence; Bases of power; Power in groups: Coalitions;
Organizational politics; Definition and nature of politics; Factors relating to
political behaviour.

Unit- V
Foundations of Organization Structure
Definition of Structure; Key elements in designing an organization structure;
Types of organizational designs; Organizational structures in new age (after
COVID-19), Employee behavior in different organizational structure.
Organizational Culture: Definition of organizational culture; Characteristics of
organizational culture; Uniformity of culture; Types of culture; Functions of
culture; Learning culture: Stories; rituals and ceremonies; Material symbols;
Language; Changing organizational culture: The change process.

Pedagogy  Classroom Presentation

 Short case lets and example-based discussion
 Video and audio presentation form online platforms
 Intra-group activities
 Delivery on specific topics by students
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Book
Readings  Robbins, S. P., Judge, T. A., & Vohra, N. (2017). Organizational
Behaviour (16th Eds.). Tamil Nadu: Pearson India Education Services
Pvt. Ltd.
Reference Books
 Nelson, D.L., Quick, J.C., & Khandelwal, P. (2016). ORGB (2nd ed.).
Cengage.
 Journal of Organizational Behavior

38
 Facilitating the Achievement of Course Outcomes (COs)

Sl. No. Course Outcomes Teaching and Assessment Bloom’s

(CO) Learning Activity Method Taxonomy Level
CO 1 Define different Lecture, discussion Small group 2
concepts and through case lets and exercises,
theories in the cases Question and
organization answer
CO 2 Analyze the Classroom discussion Case analysis and 3
concept of values, and group presentation, Group
attitude, situation based problem Presentation
perception and solving.
motivation in the
context of
behavior in
organization
CO 3 Articulate the Case analysis and role Case analysis and 3
group and team play activity Video making
behavior as per
appropriate
situations
CO 4 Apply the Lecture, discussion, Assignment and 3
concepts of case studies, situational
conflict and presentation activity
negotiation at
work
CO 5 Understand and Case studies and Project 4
apply concepts discussion Presentation and
related to question answer
organizational
structure and
culture at work
settings.

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)

Outcomes
(COs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - - - - 1 1 1 1

39
Course Programme Outcomes (POs)
Outcomes
(COs)

CO 2 3 - - - 2 - - 1 2 2 -

CO 3 3 1 1 - 2 1 1 2 2 -

CO 4 3 1 1 - 2 1 1 2 2 1

CO 5 3 - - - 1 1 - - 2 1 -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Assignments &
Bloom’s Presentation Case Analysis
Quiz (10) Project (10)
Category (10) (10)

Remember
Understand 5 5
Apply 5 5 6 4
Analyze 4 6
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 25
Analyze 15
Evaluate 05
Create

40
Course FINANCIAL ACCOUNTING
Name
Course Type Interdisciplinary Minor
Course Code BBA1-2001
Course Credit 4 (3-L, 1T)

Semester II

Objectives The objectives of the course are to:

 make the students aware of the general objectives of accounting and

the various types of accounting.
 develop the ability in the students to apply independently the
principles and solve accounting-related issues.
 familiarize the students with the enlarged boundary of the accounting
profession and the areas where accounting plays an important role in
the functioning of an organization.
Course On the completion of this course, the students will be able to:
Outcomes(COs)
CO-1- Understand the meaning of accounting and classify the types
of accounting; Accounting System.
CO-2-Apply the rules of debit and credit in the preparation of
financial statements of a sole-proprietorship organization.
CO-3-Analyze the Depreciation Policies, Profit and Loss Account,
and Balance Sheet of Different Forms of Business
CO-4-Evaluate the reason for the existence and survival of a
company; accounting treatment for under-subscription and over-
subscription of shares of a company.
Prerequisite Basic knowledge of Accounting

Course Outline Unit I

Introduction to Accounting
Objects and functions of accounting, accounting as the language of business,
branches of accounting, systems of accounting- single entry and double entry
systems, accounting concept and conventions, accounting cycle,
classifications of accounts, recording business transactions, journalizing, rules
of Journalizing, ledger posting.
Unit II
Preparation of Trial Balance
The preparation of trial balance, objects in drawing up a trial balance, defects
of trial balance. Capital and revenue expenditures and receipts. Errors & their
rectification.
Unit III
Final Accounts
Preparation of Final Accounts- Trading, Profit & Loss Account & Balance
Sheet - simple & with adjustments, manufacturing account.

41
 Unit IV
Depreciation
Depreciation accounting and policies: The concept of depreciation,
depreciation methods, accounting for depreciation, computer based financial
accounting.
Unit V
Shares & Securities
Issue & forfeiture of shares - meaning, types of shares - preference shares &
equity shares - issue of shares at par, at premium and at discount, pro-rata
allotment, and forfeiture of shares. Journal Entries, preparation of bank
account & preparation of balance sheet in vertical form.

Pedagogy  Lecture
 Numerical and Problem-Solving Experiments
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
Suggested Text Books
Reading
 Jain, S.P., & Narang, K.L.(2018). Financial Accounting. New Delhi,
Kalyani Publishers.
 Mukherjee, A., & Hanif, M. (2000). Modern accountancy (3rd ed.). Vol. 1.
New Delhi: Tata McGraw-Hill.

References

 Grewal, T.S., & Chand, S. (2016). Introduction to Accountancy. New

Delhi, S. Chand & Company.
 Lal, J. (2017). Accounting for Management (5th Ed.). Himalaya
Publishing House.

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy

No. (CO) Activity Level
Understand the
meaning of Lectures, case discussion
accounting and
CO1 classify the types 2
of accounting;
Accounting
System.
Apply the rules of
debit and credit in Lectures, problem solving,
CO2 the preparation of laboratory sessions 3
financial
statements of a

42
 sole-proprietorship
organization.
Analyze the Profit
and Loss Account, Problem discussion, case
CO3 and Balance Sheet discussion 3, 4
of Different Forms
of Business
Evaluate the
Depreciation Problem discussion, case
Policies and discussion
CO4 4
prepare computer
based financial
accounting.

Bloom’s Taxonomy: Level1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 10 5 5
Analyze 5 10
Evaluate
Create

43
 End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course BUSINESS COMMUNICATION & PRESENTATION

Course Type Ability Enhancement Course

Code BBA1-2003
Credit 3(2-T, 1-L)
Semester II
Sessions 45 Hours
Objectives The objectives of the course are to:
 develop the students‘ understanding on how communication works by
focusing on the communication situations in the professional contexts
 strengthen the students‘ presentation skills
 improve the students‘ Business Language skills

Course By the end of the course, the students will be able to:
Outcomes CO1: Understand how communication works in the social & professional
(COs) spheres
CO2: Apply the principles of oral communication skills in small presentations
CO3: Analyse & interpret the body language & para-language to be able to
communicate more effectively
CO4: Evaluate the context, audience, message & language requisite for
presentation skills to be able to connect with the audience
CO5: Appraise themselves with the latest tools & techniques required for
presentation & evaluate their own verbal & non-verbal communication-
Pre-requisite Intermediate level vocabulary and knowledge of basic structures in English.
Ability to express basic things in English. At least sentence level proficiency in
reading and writing.
Course Unit I
Outline Understanding Communication
Process & Principles of Communication; The Factors of Effective

44
 Communication; Removing Barriers; The Role of Communication in Business;
Communication Insights from Indian Philosophers

Unit II
Oral Forms of Business Communication
Speaking & Listening like Professionals; Oral Communication on the Job;
Power of Small-talk; Communicating over Telephone & Virtual Meetings;
Impromptu Talking & Small Presentation; Language Functions: Introducing,
Describing, Narrating (story-telling), Group Discission; Asking and Giving
information, Instructing, Expressing Opinions

Unit III
Power of Non-verbal Communication
Body Language; Personal appearance; Postures; Facial Expressions & eye-
contact; Paralinguistic Features; Pitch; Intonation & Modulation; Proxemics;
Haptics

Unit IV
Presentation Skills
Planning & Preparing; Knowing Your Audience & Message; Selection of Topic;
Preparing Visually Appealing Slides; Taking Care of Stage Fright; Connecting
with the Audience; Starting & Ending Matter

Unit V
Digital Story-Telling & Presentation
Digital Story-telling; A 21st Century Skills; Why Story Matters; Why
Technology Matters in Presentation; Elements of Digital Story Telling;
Language Choices for Story; Power of Non-verbal Communication for
Presentation
Lab Lab Outline-1 Credit
Activities:
Session 1: Listening Skills
Session 2-4: JAM
Session 5-6: Situational role-play
Session 7-8: Getting English Pronunciation Correct-
English Consonant Sounds (Phonetics)
Session 9-10: Phonetics- English Vowels
Session 11-12: Group Discussion
Session 13: Practicing on Intonation
Session 14: Grammar Mechanics
Session 15: Tests
Pedagogy  Roleplay & Simulation
 Presentation
 Peer/group work

45
  Workshop
 Blended Learning
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks
Reference: Study Materials
 Kumar, Sanjay & Puspa Lata (2018). Communication Skills: A
Workbook. OUP. New Delhi
 Mukherjee S. Hory (2016). Business Communication: Connecting Work.
Sec. Ed. OUP, New Delhi
Other Study Materials
 Harvard Business Essentials: Business Communication: 9 Steps to Help
You Engage Your Audience
 Foundation Course: Language, Literature & Creativity, Orient Black
Swan, 2018, University of Delhi

Facilitating the Achievement of the Course Outcomes

Classroom Assessment Bloom’s
Sl. No CO Activities & Method Taxonomy
Techniques Level
Understand how Discussion &
communication (Language Lab)
CO1 works specifically in Quiz 2
the social &
professional spheres

Apply the principles Classroom

of oral discussion, Role-
CO 2 communication play, videos Small 3
skills in small Situational Presentations
presentations & Dialogue &
discussions Discussion
Analyse & interpret Video presentation, Role-play &
the body language discussions Assignment
CO 3 & para-language of 4
others & their own
to be able to
communicate mor
effectively
Evaluate the Video presentation,
context, audience, Classroom
CO 4 message & language discussion Group 4&5
requisite for presentation
presentation skills to

46
 be able to connect
with the audience
Classroom Presentation in
CO 5 Appraise themselves Presentation small groups 5
with the latest tools
& techniques
required for
presentation &
evaluate their own
verbal & non-verbal
communication-
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 2 3 1 1 2 2 2
CO 2 2 3 1 1 2 2 2
CO 3 2 3 2 2 2
CO 4 2 3 2 2 2
CO 5 2 3 3 2 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz/Assignments Lab

(15) (10) (15)

Remember
Understand
Apply 5 5 5
Analyze 5 5 5
Evaluate 5 5
Create

47
 End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name INTRODUCTION TO PROGRAMMING

Course Code BBA1-2004
Course Type Skill Enhancement Course
Course Credit 3 (2-L + 1-T)
Semester I
Objectives The objectives of this course are:
 to enable students, understand the basic concepts of computer.
 to help students to understand the problem-solving approaches using basic
programming.
 to help students to learn the fundamentals of programming language
Course Upon successful completion of the course, the students will be able to:
Outcomes(COs) CO1: Understand the fundamentals of computer
CO2: Explain the designing of flowcharts and algorithms
CO3: Apply the principle working on conditional statements and implementation
of Array
CO4: Analyse the benefits and use of Functions
CO5: Demonstrate the benefits and use of Pointers
Pre-Requisite Fundamental Knowledge of Numbers and Data
Course Outline Unit I
Computers Fundamentals
Introduction; Definition; Characteristics of Computer; Evolution of Computer;
Block Diagram of a Computer; Generations of Computer; Classification of
Computers; Application of Computers; Basic Organization of Computer; Input
and Output Devices; Binary Number System; Computer Memory; Computer
Software; Operating System; Compilers etc.

Unit II
Introduction to Programming
Idea of Algorithm: Steps to Solve Logical and Numerical Problems;
Representation of Algorithm: Algorithm /Flowcharts / Pseudocode; Generation of

48
 Programming Languages; Introduction to Language: Structure of C Programme;
Life Cycle of Programme from Source code to Executable; Compiling and
Executing C Code; Keywords; Identifiers; Primitive Data types in C; variables;
constants; input/output statements in C; Operators and Expressions: Expression
evaluation: Operator Precedence and Associativity.

Unit III
Control Structure and Array
Conditional Branching: One (Simple if); two (If Else) and Multi Way Selection
(Else if Ladder and Switch and Nested Selection); Iteration and Loops: Iterative
Statements; Nested Loops; Break and Continue Statements; Arrays & Strings:
One-Dimensional; Two-Dimensional; Operations on Array; Traversal; Insertion;
Deletion; Merging and Searching; Character Arrays; and Strings ;and String
Operations.

Unit IV
Functions
Function; Declaration; Definition; Call and Return; Call by Value; Call by
Reference; Scope of Variables; Storage Lasses; Recursive Functions; Recursion
vs Iteration; Example; Finding Factorial

Unit V
Pointer
Idea of Pointers; Defining Pointers; Use of Pointers in Inter-function
Communication via Arrays; Accessing via Pointers; Pointers to Arrays; Dynamic
Allocation; Drawback of Pointers.
Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Suggested Books:
 Behrouz A. Forouzan & Richard F. Gilberg, (2007). ― A structured
Programming Approach Using C‖, 3rd Edition, Cengage Publication,
ISBN: 9788131503638, 2007.
 Brian W. Kernighan and Dennis M. Ritchie, (2015). The C Programming
Language, 2nd Edition, Prentice Hall of India.
 Byron Gottfried, (2017). ― Schaum's Outline of Programming with C‖, 3rd
Edition, McGraw-HillBook.
Reference Books:
 Felleisen, M., Findler, R. B., Flatt, M., & Krishnamurthi, S. (2018). How
to design Programmes: an introduction to Programming and computing.
MIT Press.

49
 Facilitating the Achievement of Course Outcomes
Unit Course Outcomes Teaching and Learning Blooms Taxonomy
Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information
Hands-on test, Quiz,
and Lectures, problem
CO2 Assignments, 3
Communication solving, laboratory
Written-test
Technology skills sessions
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test
Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom‘s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)
Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment(15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

50
 End Semester Evaluation (ESE) - 60 Marks
Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course INDIAN KNOWLEDGE SYSTEM

Name
Course BBA1-2005
Code
Course 3
Credit
Sessions 45 (30 L – 15 T)
Course Value Added Course
Type
Semester II
Objectives The objectives of the course are to:
 impart knowledge and understanding on Indian Knowledge Systems: Origin,
Evolution and Ontological Approach;
 promote popularization schemes;
 develop Self Exploration for Personal Effectiveness; and
 develop Indian Knowledge System Torchbearers – Ancient and Modern
Course Upon successful completion of the course the students will be able to:
Outcomes CO1: To promote interdisciplinary research on all aspects of Indian Knowledge
(COs) Systems
CO2: Apply strategies to preserve and disseminate Indian Knowledge Systems for
further research and societal applications
CO3: To sharpen focus by applications of Vedic Wisdom
CO4: Understand ancient Vedic science and Hindu philosophy
Pre- Not specifically
Requisite

Unit I
Introduction to IKS
Course Ancient Vedic Science, Vedic Wisdom and Salvation route, Holistic Advancement –
Outline Moksa

Unit II
Concepts and Questions
Popularization Schemes, Indian Cultural Diaspora, Cultural Ethos, Management
Paradigm of Diversification

Unit III

51
 Meaning of World Beliefs
The Hindu Philosophy – Intermediate Level of Spoken Sanskrit, Indian Manuscripts on
Sanskrit – Vyom Sanskrit Pathsala

Unit IV
Rich Heritage
Interdisciplinary Research on Hinduism, Spiritualism of the Century, Indian
Knowledge Traditions: Their Past, Present, and Future

Unit V
Human and Nature
Management of Natural Resources, Art and Culture of Society, Western Thoughts and
Indian Social Fabric
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks

Pedagogy Classroom discussion, Practical exercises & projects

References Text Book

S.N. Nair, (2020), Echoes of Ancient Indian Wisdom, Ministry of Education,

Government of India

Facilitating the Achievement of Course Outcomes

Classroom Assessment Bloom’s
Activities & Method Taxonomy
Sl. No CO Techniques Level

To promote interdisciplinary Case Study

research on all aspects of Approach Mock Test and
Indian Knowledge Systems 1,2
MCQ
CO1

Apply strategies to preserve

and disseminate Indian
Knowledge Systems for
Vedic Wisdom Role Play 2, 3
CO 2 further research and societal
applications

To sharpen focus by
applications of Vedic Vedic Literature
Wisdom Essay Writing 1,3,4
Readings
CO 3

CO 4 Project Site Visits

52
 Understand ancient Vedic Assignment
science and Hindu philosophy
3, 4

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4: Analysing
Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 1 3 3 2 2
CO 2 2 3 3 3 1 1 2
CO 3 3 2 1 2
CO 4 2 3 3 3 1 2
CO 5 2 3 2 3 1 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) 40 Marks

Bloom’s Category Presentation Writing Assignments Project Simulation

(10) (10) (20)

Remember 5
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate
Create 5

End Semester Evaluation (ESE)-60 Marks

Bloom’s Taxonomy Level Test Marks
Remember 5
Understand 15
Apply 20
Analyze 5
Evaluate 10
Create 5

53
Multi-disciplinary Course-II

54
 SEMESTER-III

Semester Disciplinary Interdisciplinary Multidisciplinary Ability Skills Total

Major Minor Enhancement Enhancement Credit

III Principles of 1. Quantitative Multidisciplinary Business Creativity, 20

Marketing Methods course-3 Writing Communication
(4 credit) (4 credit) (3 credit) (2 credit) & Career
Success
(3 credit)

2. Entrepreneurship
(4 credit)

55
Course Name PRINCIPLES OF MARKETING
Course Code BBA2-3000
Course Type Disciplinary Major
Course Credit 4 (3-L, 1-T)
Semester III
Objectives The objectives of this course are to:
 develop an understanding of marketing concepts and principles;
 learn marketing analysis: marketing environment analysis, customer
analysis, competitor analysis, and company analysis;
 familiarize with the generic business strategies and strategic marketing
decisions for profitable delivery of superior value to the customers and;
 enhance students‘ problem-solving and decision-making abilities in
strategic areas of marketing
Course Upon successful completion of this course students will be able to:
Outcomes(COs) CO1: Understand different marketing concepts and theories
CO2: Identify the factors that affect marketing environment
CO3: Illustrate the knowledge of Segmentation, Targeting and Positioning in
marketing
CO4: Analyze marketing strategy of competitors and different organizations
CO5: Evaluate the Business and Marketing Environment for successful
strategy formulate
Pre-requisite To have understanding on Indian Market & an inquisitiveness to study
Marketing
Course Outline Unit-I
Introduction to Marketing
Definition of Market; Meaning and Definition of Marketing; Scope,
Importance and Functions of Marketing; Difference Between Marketing and
Selling; Core concepts of Marketing; Company Orientation Towards
Marketplace

Unit-II
Marketing Environment
Internal Environment of the Organization; External Environment; Need and
Importance of Environmental Analysis; Methods of Environmental Analysis -
SWOT, PESTLE, MIS, Portfolio Analysis; BCG Matrix; GE Matrix; Porters
Five Force Analysis; Value Chain Analysis

Unit-III
Introduction to Marketing Mix
Marketing Mix; Marketing Mix in Marketing Decisions; Product Related
Decisions; Features of a Product and its Classifications; Pricing
Decisions: Price and its Determinants; Objectives of Pricing Decisions;
Factors Affecting Pricing Decisions; Pricing Policies and Strategies; Pricing
Methods; Distribution Strategy - Channel Members, Functions and Flows of
Channel; Channel Conflict; Promotion Mix Components; Difference between
Advertising and Sales Promotion

56
 Unit-IV
Evolution of the Study of Consumer Behavior
Determinants of Consumer Behavior; Types of Buying Decisions; Consumer
Decision Making Process; Importance of Consumer Behavior in Marketing;
Market Segmentation - Introduction; Definition of Market Segmentation; Need
for Market Segmentation; Criteria for Effective Segmentation; Bases for
Market Segmentation; Benefits Of Market Segmentation; Targeting and
Positioning

Unit-V
Competitive Strategies for Market Leaders
Challenges, Followers and Nichers; Product Life Cycle; PLC Marketing
Strategies; Creating Brand Equity; Crafting the Brand Positioning; New
Product Development

Pedagogy  Presentations
 Role Plays
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Park, S. (2020). Marketing management (Vol. 3). Seohee Academy.
 Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2009). Marketing
Management: A South Asian Perspective (13th ed.). Pearson Education.

Reference Books
 Kotler, P., & Keller, K. (2011). Marketing Management (14th ed.).
Prentice Hall.

Facilitating the Achievement of Course Outcomes (COs)

Sl. CO Classroom Assessment Bloom’s
No. Activities & Method Taxonomy
Techniques Level
CO1 Define different Lectures, Quiz, Written 2
marketing concepts and case Exam
theories discussion
CO2 Identify the factors that Lectures, Quiz, Written Exam 2
affect marketing case
environment discussion
CO3 Illustrate the knowledge Lectures, Quiz, 3
of Segmentation, case Presentations
Targeting and discussion
Positioning in marketing
CO4 Compare marketing Lectures, Quiz, Written Exam 4
strategy of competitors case
and different discussion
organizations

57
 CO5 Evaluate the Business Lectures, Quiz, Written 5
and Marketing case Exam
Environment for discussion
successful strategy
formulate
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO 1 3 - - - - - - - - - 3
CO 2 3 - - - - - - - - 3
CO 3 - 2 3 - - 3 - - - - -
CO 4 - - - - 1 - - - 3 - -
CO 5 - - - - - - - 3 1 -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Internal Internal Assignments &

Assessment 1 Assessment 2 Presentation
(15) (15) (10)
Remember
Understand 10
Apply 5 5
Analyze 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks
Remember
Understand 10
Apply 20
Analyze 20
Evaluate 10
Create

58
Course QUANTITATIVE METHODS
Course Type Interdisciplinary Minor
Code BBA2-3001
Credit 4 (3 L + 1 T)
Semester III
Objectives The objectives of the course are to:
 make the students understand some basic to advanced
concepts in the areas of Statistics, related to business decision
making;
 familiarize the students with uses of advanced analytical
methods in Statistics to improve managerial decisions; and
 equip the students independently to solve data-driven
business problems using Statistical Techniques.
Course By the end of the course, the students will be able to:
Outcomes(COs)
CO1: Understand the model building approach of Statistics for
formulation of unstructured problems.
CO2: Apply using Statistical tools and techniques to complex
business problems
CO3: Analyze custom solutions for data-driven decision Making
CO4: Test for skills with advanced Statistical tools using relevant
software packages like Excel
Pre-requisite Basic knowledge of Mathematics
Course Outline Unit I
Introduction to Statistics
Statistics – Definition and Types. Types of variables. Organising
data Descriptive Statistics – Tabular and Graphical Displays,
Descriptive Statistics – Numerical Measures
Unit II
Introduction to Probability and Probability Distribution
Basic definitions and rules for probability, marginal, joint and
conditional probability, Baye‘s theorem; Random variables,
Probability distributions: Binomial, Poisson and Normal
distributions.
Unit III
Sampling Distribution and Estimation
Introduction to sampling distributions, sampling distribution of
mean and proportion, application of central limit theorem, sampling
techniques. Estimation: Point and Interval estimates for population
parameters of large sample and small samples.
Unit IV
Testing Of Hypothesis
Hypothesis testing: one sample and two sample tests for means and
proportions of large samples (z-test), one sample and two sample
tests for means of small samples (t-test), F-test for two sample
standard deviations. ANOVA one and two way.

59
 Unit V
Non-Parametric Methods and Regression Analysis
Chi-square test for single sample standard deviation. Chi-square
tests for independence of attributes and goodness of fit. Regression
analysis
Evaluation Continuous Internal Evaluation (CIE)- 40 marks
End-Semester Evaluation (ESE): 60 marks
Pedagogy Classroom discussion, Case study & Presentations
Reference: Text Books:
 Anderson D.R., Sweeney D.J. and Williams T.A., (2020)
Statistics for business and economics, 8th edition, Thomson
(South – Western) Asia, Singapore.
Reference Books:
 Srivatsava T.N., Shailaja Rego. (2018). Statistics for
Management, Tata McGraw Hill.
 Aczel A.D. and Sounderpandian J.,(2020). Complete Business
Statistics, 6th edition, Tata McGraw – Hill.

Facilitating the Achievement of Course Outcomes (COs)

Assessment Bloom’s
Sl No CO Method Taxonomy
Level
Understand the model Quiz, End
building approach of Term
CO1 Statistics for formulation 2
of unstructured problems.
Apply using Statistical Class Test,
tools and techniques to End Term
CO 2 complex business 3
problems

Analyze custom solutions Assignment,

for data-driven decision End Term
CO 3 Making 4
Test for skills with Class Test,
advanced Statistical tools End Term
CO 4 using relevant software 4
packages like Excel
Bloom’s Taxonomy:
Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4: Analysing
Level 5: Evaluating, Level 6: Creating

60
 Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 1 3 3 3
CO 2 1 3 3 3
CO 3 1 3 3 3
CO 4 1 3 3 3

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks
Bloom’s Category Quiz Writing Class Test
(10) Assignments (20)
(10)

Remember
Understand 10
Apply 10 10
Analyze 10
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 20
Analyze 30
Evaluate
Create

61
Course Name ENTREPRENEURSHIP
Course Code BBA2-3002
Course Type Interdisciplinary Minor
Course Credit 4 (3-L, 1-T)
Semester III

Objectives The objectives of the course are to:

 make business management students understand the nature and
importance of Entrepreneurship; and
 get the required intuition and interest in starting their own
start-up
Course Upon successful completion of this course students will be able
Outcomes(COs) to:
CO1: Acquire basic knowledge on Skills of Entrepreneurship
CO2: Understand the techniques of selecting the customers through
the process of customer segmentation
CO3: Apply Business Models and their validity
CO4: Analyse the basic cost structure and the pricing policies
CO5: Evaluate project feasibility through various techniques
Pre-requisite To have a basic understanding of core marketing, finance, operations
and OB/HR

Course Outline Unit - I

Introduction to Entrepreneurship & Opportunity Analysis
Define Entrepreneurship, Entrepreneurship as a Career Option;
Benefits and Myths of Entrepreneurship; Success Rate of
Entrepreneurs Related to Experience and Family Backup;
Characteristics, Qualities and Skills of Entrepreneurship,
Entrepreneurial Propensity; Life as an Entrepreneur, Impact of
Entrepreneurship on Economy and Society

Unit - II
Opportunity & Customer Analysis
Identify your Entrepreneurial Style; Identify Business Opportunities,
and Methods of finding and understanding Customer Problems;
Process of Design Thinking; Identify Potential Problems; Craft your
Values Proportions; Customer-driven Innovation

Unit -III
Business Model & Validation
Types of Business Models; Lean approach; The Problem-Solution
Test; Solution Interview Method, and Identify Minimum Viable
Product (MVP); Build-Measure-Lean Feedback loop; Product-Market
Fit Test

62
 Unit -IV
Economic & Financial Analysis
Revenue sources of Companies, Income Analysis, and Costs Analysis;
Product Cost and Operations Cost; Basics of Unit Costing;
Advantages and disadvantage of Various Sources of Finance;
Investors Expectations; Return on Investment; Practice Pitching to
Investors and Corporate

Unit -V
Marketing & Business Regulations
Building Digital presence and Leveraging Social Media; Measuring
Effectiveness of Channels; Customer Decision-Making Process; Sales
Plans and Targets; Business Regulations of Starting and Operating a
Business; Start-Up Ecosystem; Government Schemes
Pedagogy  Presentations
 Role Plays
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks

End-Semester Evaluation (ESE): 60 marks

Suggested Text Books

Readings
 Roy, R. (2012). Entrepreneurship (2nd ed.). Oxford Higher
Education.
 Hisrich, R.D., Peters, M.P., & Shepherd, D.A. (2017).
Entrepreneurship (10th ed.). Prentice Hall.
 Zimmerer, T.W., & Scarborough, N.M. (2016). Essentials of
Entrepreneurship and Small Business Management. Prentice Hall.

Reference Books

 Nagarajan, K. (2015). Project Management (7th ed.). New Age

International (P) Limited.
 Desai, V. (2012). Dynamics of Entrepreneurship Development (6th
ed.) Himalaya Publishing House.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Bloom’s
Assessment
Sl. No. CO Activities & Taxonomy
Method
Techniques Level
Acquire basic Lectures,
Quiz, Written
CO1 knowledge on Skills of case 2
Test
Entrepreneurship discussion
Understand the Lectures,
CO2 techniques of selecting Written Test 2
the customers through

63
 the process of customer case
segmentation
discussion

Lectures,
Apply Business Models
CO3 case Presentations 3
and their validity
discussion
Analyse the basic cost Lectures,
Assignment,
CO4 structure and the case 4
Written Test
pricing policies discussion
Evaluate knowledge Lectures,
about the project case Quiz, Written
CO5 5
management and its discussion Test
techniques
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes
Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

3 - - - - - - - - - 1
CO 1
2 - - - - - - - - 2
CO 2
- 2 3 2 2 - - -
CO 3
- - - - 1 - - 3 - -
CO 4
- - - - - - - 3 3 1 -
CO 5

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Quiz Presentation Assignments &

(15) (15) Presentation
(10)
Remember
Understand 10
Apply 5 5
Analyze 5 5
Evaluate 5 5
Create

64
 End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 20
Analyze 20
Evaluate 10
Create

Course BUSINESS WRITING

Course Type Ability Enhancement Course

Code BBA2-3004
Credit 2(1-T, 1-L)
Semester III
Objectives The objectives of the course are to:
 develop students‘ writing skills
 strengthen the students‘ proof-reading skills
 improve the students‘ Language Skills required for Business Writing

Course By the end of the course, the students will be able to:
Outcomes(COs) CO1: Understand the Three-step Writing Process
CO2: Analyse various types of paragraphs with language, tone, structure to
be able to write with clarity, correctness & coherence
CO3: Acquire skills to compose different types of business
correspondences
CO4: Assess the contexts & problems to prepare the prefatory parts of a
business reports
CO5: Compose an essay on any business topic with adequate knowledge on
grammar, vocabulary
Pre-requisite Intermediate level vocabulary and knowledge of basic structures in English.
Ability to express basic things in English. At least sentence level proficiency
in reading and writing.
Course Outline
Unit I: Writing with Coherence & Clarity
Three Steps of Writing; Purpose; Readers & Information; Mind Mapping;
Drafting & Redrafting & Proof reading; Basic Elements & Structure of a
paragraph; Topic Sentence; Transitional Expressions; Supporting Details;
Closing to start a new sentence

65
 Unit II: Writing Business Correspondence
Essential Email Etiquette; Writing a Professional Email; Greetings &
Closing; Writing Appropriate Subject line; Writing the Core; Writing
Precisely, Writing Different types of Emails; Understanding different types
of messages & With Different Formats; Writing a Goodwill Message

Unit III: Writing Reports

Preparing & Planning; Analysing & Organising Data; Preparing an Outline
& Structuring; Writing an Abstract, Structuring the Main Body, Back
Matter; Style of Reports & Proposals; Unity, Punctuation & Grammatical
Errors

Unit IV: Writing Composition

Types of Essays; Stages of Writing & Components; Planning, Selection &
Appropriate Material; Structure & Style, Author‘s Perspective, Sentence &
Words, Writing a Descriptive/Cause-Effect Essay; Essentials of Correct
Grammar & Usage; Advance Vocabulary; Writing with Variety of Sentence
Structure
Lab Activities: Lab Outline-1 Credit
Session 1: Planning & Organising
Session 2: Writing the first Draft of a paragraph
Session 3-4: Revising & Proof reading
Session 5-6: Writing a business correspondence
Session 7: Writing with correct grammar
Session 8: Writing a memo-format report
Session 9: Writing the abstract for a report
Session 10- Proof reading the report
Session 11-12: Brainstorming to write a composition
Session 13-14- Writing a composition
Session 15- Tests
Pedagogy Roleplay, Simulation, Presentation, Peer/group work & Workshop
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks

66
Reference: Study Materials
 Lesikar, V, Raymond & Neerja Pandey (2018). Business
Communication: Connecting in a Digital world. Mc Graw Hill
Education. 13 edition. New Delhi
 Kumar, Sanjay & Puspa Lata (2018). Communication Skills: A
Workbook. OUP. New Delhi
Other Study Materials
 Harvard Business Essentials: Business Communication: 9 Steps to
Help You Engage Your Audience
 Foundation Course: Language, Literature & Creativity, Orient Black
Swan, 2018, University of Delhi
 Mukherjee S. Hory (2016). Business Communication: Connecting
Work. Sec. Ed. OUP, New Delhi

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s Taxonomy

Sl. No CO Activities & Method Level
Techniques
Understand the Discussion & writing Writing the first
Three-step Writing workshop in the Lab draft
CO1 Process 2
Analyse various Classroom
types of paragraphs discussion, Writing Assignments
CO 2 with language, tone, Workshop in the lab 3
structure to be able
to write with clarity,
correctness &
coherence
Acquire skills to Classroom Writing
compose different discussion, Handouts, Assignment
CO 3 types of business Peer work & 4
correspondences Evaluation
Assess the contexts Classroom
& problems to discussion, Handouts Writing
CO 4 prepare the prefatory for peer work & Assignment in 4&5
parts of a business evaluation in lab
group
reports
Classroom Writing
CO 5 Compose an essay discussion, Writing Individual 5
on any business in Lab, grammar v& Assignment
topic with adequate vocabulary correction
knowledge on
grammar,

67
 vocabulary, and
other writing
techniques to
construct effective
essays
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 2 3 1 2 2 2
CO 2 2 3 1 2 2 2
CO 3 2 3 2 2 2
CO 4 2 1 3 2 2 2
CO 5 2 1 3 3 2 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Writing Assignment Writing Assignments Lab

Category (Business (Essay & report) (15)
Correspondence & (10)
Paragraph)
(15)
Remember
Understand
Apply 5 5 5
Analyze 5 5 5
Evaluate 5 5
Create

68
 End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name CREATIVITY, COMMUNICATION & CAREER SUCCESS

Course Type Skill Enhancement Course
Course Code BBA2-3005
Course Credit 3(2 L, 1 T)
Semester III
Objectives The objectives of the course are to:

 help students understand the fundamental principles & significance of the

creativity for effective communication
 gain insight into creative & persuasive communication skills & apply the same
in various social and professional contexts
 develop the ability in the students to illustrate effective communication skills
requisite for career success

Course At the end of the course, a student will be able to:

Outcomes CO 1: CO 1: Understand Creative Thinking Skills requisite for effective communication
CO 2: Apply the skills of persuasion & Use of Rhetoric in Public Speaking
(COs) CO 3: Use Visuals & Story-telling Tools
CO 4: Draft a resume of their own using latest tools
CO 5: CO 5: Apply the knowledge of Strategic Communication during Group Discussion
& Personal Interview
Pre-Requisite Knowledge of reading comprehension, Speaking and Writing of English language at
the Graduate level

Course Unit I: Creativity & Communication-I

Outline Creative Thinking as a Skill; Creative Thinking Process; Creativity in Problem
Solving: Pattern Breaking: Thinking Differently; Six Thinking Hats (Through Case-
study & Projects)
Unit II: Creativity & Communication-II
Idea Generation: Brainstorming; Use of SCAMPER Method; Engaging the
Audience with Digital Story-telling
(Students will submit a proposal for their innovation case. The proposal will offer
details about the background to the problem and innovative approaches that they

69
 will study in the case, Use of language for creative expressions)
Unit III: Writing Effective Resume
Career Building in Today‘s Workplaces; Finding Gap Between Industry
Requirements & Individual‘s Strengths; Understanding Self & Setting a Career
Goal; Writing Resume for a Graduate

Unit IV: Interview for Career Success

Introduction, Process & Stages of Job Interview; Know Yourself, Know the
Company; Types of Interview and Interview Questions; Pre-Interview Preparation
for Placement; Important Non-verbal Aspects; Practicing Mock Interview Using
Proper Verbal & Non-verbal cues, Exhibiting Confidence
Unit V: Effective Communication in Group
Planning & Preparing for GD; Participating & Improving Group Performance; Non-
verbal Communication & Behavioral Skills in GD; Active Listening; Opening &
Closing or Summarizing of GD; Useful & Appropriate Language Expressions
During GD; Leadership Role & Other Functional Roles in GD
Pedagogy  Group Discussion
 Group Project & Presentation
 Workshop for Writing
 Creative Activities
Evaluation Continuous Internal Evaluation(CIE)-40 marks

End Semester Evaluation (ESE): 60 marks

Reference Text Book

 Raman & Singh (2018). Business Communication. OUP, New Delhi

 Terina E. Walter & Gioglio, J. (2014). The Power of Visual Storytelling:
How to Use Videos and Social Media to Market Your Brand

Reference & Further Reading

 Business Communication: Connecting in a Digital World by Lesiker & et all,

McGraw Hill
 Article: ―
Seven Ways to Leverage Visual Storytelling in Your Marketing‖

Watch Lecture
 YouTube: Changing people, perception & lives
 YouTube: ―Me morable...Visual Storytelling‖
 Ted Talk - ―
The Power of Storytelling to Change the World

70
 Facilitating the Achievement of Course Outcomes

Sl no Course Outcome Teaching & Learning Assessment Method Blooms

Activities Taxonomy
level
1 CO 1 Classroom discussion Written Assignment & Small 2&3
Understand Creative on Creativity, Group Presentation
Thinking Skills, Its Communication & (Content, Originality,
Processes, the Use of New (Cases of Recent Presentation & Research)
Media for Creative Innovation &
Communication Innovative Leaders)

2 CO 2 Lecture, Required Compose a small Opinion 3 &4

Understand Art of Readings & Videos by editorial/Blog of their choice
Persuasion & Use of Martin Luther King Jr, with rhetorical devices.
Rhetoric in Public Sarah Brady ( Use of Rhetoric Devices &
Speaking /Writing other devices)

3 CO3 Discussion, Reading Pair Presentation with Visuals 4 &5

Apply Creative Skills in Assignments, Videos & Digital Storytelling
Oral & Written techniques
Communication & Use (Topic, Presentation Skills,
Visual & Story-telling Story Telling Techniques)
Tools

4 CO 4 Discussion on various Draft a Resume of their 3

Draft a resume of their types of resume- inappropriate format
own using technology traditional to video (Writing a Resume with
resume appropriate content,
expressions, format & layout)

5 CO 5 Discussion on GD & Through GD & Interview 4&5

Apply the Knowledge of PI, Videos on the same FAQs
Strategic & Effective (Effective & Strategic
Communicate during Communication & Listening
Group Discussion & Skills & Body Language)
Personal Interview

Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying , Level 4: Analysing, Level
5: Evaluating, Level 6: Creating

71
 Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 2 1 3 1 1 2 2 1 2
CO 2 2 1 3 1 1 2 2 1 2
CO 3 2 1 3 1 2 2 2
CO 4 2 3 2 2 2 2
CO 5 2 3 2 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Project Public Mid-

(10) Speaking semester
(10) (20)

Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

End Semester End Examination (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

72
Multi-disciplinary Course-III

73
 SEMESTER-IV

Semester Disciplinary Major Interdisciplinary Total

Minor Credit
IV 1. Human Resource 1.Ethics & Responsible Business 20
Management (4 credit)
(4 credit)

2.Consumer Behavior 2.Research Methodology

(4 credit) (4 credit)

3.Cost Management
Accounting
(4 credit)

74
Course Name HUMAN RESOURCE MANAGEMENT
Course Code BBA2-4000
Course Type Disciplinary Major
Course Credit 4 (3L+1T)
Semester IV
Objectives The objectives of this course are to:
 familiarize students with the workforce at the managerial and non-
managerial levels;
 familiarize the students with various concepts, new trends in Human
Resource Management;
 develop knowledge regarding skills required for planning, managing
and development of human resources; and
 understand the role of HR managers in strategic decision making.
Course By the end of the course, the students will be able to:
Outcomes CO1: Understand and describe concepts of HRM and relate it to other
(COs) aspects of the management.
CO2: Understand the conceptual background of employee relations.
CO3: Illustrate and analyse types of training, development, and
compensation.
CO4: Identify and understand the recruitment and selection strategies and
its appropriate implementation in organization.
Pre-requisite Principles of Management and Basic Knowledge of Staffing, Motivation
and Job Design
Course Unit-I
Outline Overview of Human Resource Management
Introduction to Human Resource Management (HRM): Definition, Concept,
History, Functions, Role of HR executives, Challenges to HR Professionals;
Introduction to Strategic HRM; Organizational Structure and HRM-
Organizational Structure; Organizational Functions - Line and Staff
Functions; Role of Human Resource Department in an Organization;
Emergence of New Workplace Norms in Managing People in Post COVID-
19; Recognition of Transgender as a Separate Gender – Implications for
HRM.

Unit-II
Employment of Human Resources
Human Resource Planning (HRP): Definition, Objectives, HRP at Different
Levels, Process of HRP; Recruitment- Concept, Factors Affecting
Recruitment, Sources of Recruitment- Internal Search and External Sources;
Selection- Concept, Selection Process; Influence of AI, IoT in Recruitment;
Training and Employee Engagement.

Unit-III
Evaluation and Development of Human Resources
Performance Appraisal- Concept, Objectives, Appraisal Process,
Performance Appraisal Methods, Pitfalls in Performance Appraisal, Uses of
Performance Appraisal; Employee Training and Management
Development- Definition and Purpose of Training, Assessing Training

75
 Needs, Training Methods.

Unit-IV
Management of Human Resources
Managing Careers: Concept of Career - Career Anchors, Elements of a
Career Planning Programme, Benefits of Career Planning to an
Organization; Continuous Assessment- Succession Planning; Compensation
Management- Definition and Objectives of Job Evaluation, Principles of
Job Evaluation, Process of Job Evaluation, Advantages of Job Evaluation,
Limitations of Job Evaluation; Concept and Types of Incentive Plans.

Unit-V
Employee Relations
Employee Relations- Concept, Definition and Objectives, Different Roles in
Employee Relations; Grievance Handling- Concept of Grievance, Causes of
Grievance, Need for Grievance Redressal, Model Grievance Procedure;
Discipline- Definition, Concept and Objectives, Principles of Maintaining
Discipline, Red Hot Stove Rule, Types Of Disciplinary Actions, Code of
Discipline; Industrial Employment (Standing Orders) Act, 1946; Changing
HRM Practices in the Age of Industry 4.0 and Post-COVID 19 Pandemic.
Pedagogy  Class Lecture and Discussion
 Presentation
 Case Analysis
 Management Games
 Role Play
Evaluation Continuous Internal Evaluation (CIE) - 40 marks
End-Semester Evaluation (ESE) - 60 marks
Suggested Text Books:
Readings  Varkkey, B., and Dessler, G. (2019). Human Resource Management,
15th Edition.
 DeNisi, A. S., and Griffin, R. W. (2005). Human Resource
Management. Dreamtech Press. 2nd Edition.
Reference Book:
 Rao, P. S. (2010). Human Resource Management: (Text and Cases).
Himalaya Publishing House.

Facilitating the Achievement of Course Outcomes (COs)

Bloom’s
Sl. No. CO Assessment Method
Taxonomy Level
CO1 Understand and describe Quiz and Assignment 1, 2, 3
concepts of HRM and relate it End term-Exam
other aspects of management.
CO2 Understand the conceptual Case analysis, 2
background of employee Assignment,
relations. Presentation and
End-Term Exam

76
 CO3 Illustrate and analyze types of Case analysis, Quiz, 2, 4
training, development and Assignment and
compensation. End-Term Exam
CO4 Identify and understand the Case analysis, Quiz 2, 3, 4
recruitment and selection and
strategies and its appropriate End-Term Exam
implementation in organization.

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)
Outcomes PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
(CO)
CO 1 3 3 2 2 1 - 1 2 3 2 2
CO 2 2 3 2 2 1 2 - 1 2 2 3
CO 3 3 1 - 1 1 - 2 - 3 - 1
CO 4 3 - 1 1 1 - 3 - 3 2 3

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz/Written Test Group Assignment Individual
(20) & Presentation Assignment
(10) (10)
Remember 05
Understand 05 05 05
Apply 05 05
Analyze 05 05
Evaluate
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 10

Understand 15

Apply 10

Analyze 15

Evaluate 10

Create

77
 CONSUMER BEHAVIOR
Course Name
Course Code BBA2-4001
Course Type Disciplinary Major/Core
Course Credit 4 (3L, 1T)
Semester IV
Objectives The objectives of the course are to:

 explain the fundamentals of the consumer behavior; and

 conduct consumer-oriented marketing research for better
marketing decisions
Course Upon successful completion of this course students will be
Outcomes(COs) able to:
CO1: Discuss Consumer decision Process and conduct consumer
research
CO2: Apply learning of consumer decision making process for
customer satisfaction
CO3: Analyze Consumers‘ social and cultural settings and their
influence on consumer behavior
CO4: Analyze the influence of personal and psychological factors
on consumer buying behavior
CO5: Evaluate decision making levels and online consumer
behavior
Pre-requisite Students must come prepared to the class by going through the
assigned cases and relevant chapter/s of the prescribed text book.
Course Outline Unit-I
Introduction to Consumer Behavior
Importance, Scope, Need for Studying Consumer Behavior;
Consumer Research Process; Ethics in Consumer Research
Unit-II
Environmental Determinants of Consumer Behavior and
Models
Economic Model; Psychoanalytic Model; Sociological Model;
Howard & Seth Model; Nicosia Model; Engel- Kollat-Blackwell
Model; Influence of Culture and Subculture on Consumer
Behavior; Influence of Social Class, Reference Group And
Family on Consumer Behavior
Unit-III
Individual Determinants of Consumer Behavior: Motivation,
Perception and Learning
Consumer Motivation: Dynamics of Motivation; Measurement of
Motives; Ethics and Consumer Motivation; Consumer Perception;
Elements, Dynamics Of Perception; Perceptual Process;
Consumer Learning Elements; Learning Theories – Behavioral
and Cognitive; Measures of Learning.
Unit-IV
Individual Determinants of Consumer Behavior: Personality
and Attitude

78
 Personality-Meaning; Theories of Personality; Brand Personality;
Self and Self-Image; Consumer Attitude Formation; Attitude
Measurement; Strategies of Attitude Change
Unit V
Consumer Decision Making and Beyond
Consumer Communication Process; Consumer Satisfaction;
Consumer Decision Making Levels; Online Consumer Behavior;
Relationship Marketing; Analytics for Enriched Learning of
Consumer; Introduction to Neuro Marketing
Pedagogy  Presentations
 Role Plays
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings  Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2015).
Consumer Behavior. Pearson. Pearson Education India.
 Batat, W. (2019). Experiential marketing: Consumer
behavior, customer experience and the 7Es. Routledge.
Reference Books:
 Sethna, Z., & Blythe, J. (2019). Consumer behaviour.
Sage.

Facilitating the Achievement of Course Outcomes (COs)

Sl. No. CO Classroom Assessment Bloom’s

Activities & Method Taxonomy
Techniques Level
CO1 Discuss Consumer Lectures, Written Exam 2
decision Process and case
conduct consumer discussion
research
CO2 Apply learning of Lectures, Written Exam 3
consumer decision case
making process for discussion
customer satisfaction
CO3 Analyze Consumers‘ Lectures, Discussion, Video, 4
social and cultural case Role-play
settings and their discussion Presentation
influence on consumer
behavior
CO4 Analyze the influence of Lectures, Written Exam, Quiz 4
personal and case
psychological factors on discussion
consumer buying
behavior
CO5 Evaluate decision making Lectures, Written Exam 5
levels and online case
consumer behavior discussion

79
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO 1 - - - - - 3 - - - - -
CO 2 - 3 - - - - 3 - 3 - -
CO 3 - 3 - 3 - - - - 2 - -
CO 4 - - - - 3 - - - 2 3 -
CO 5 - - - - - 2 - - - - 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Quiz 1 Quiz 2 Assignments &

(15) (15) Presentation
(10)

Remember
Understand 10
Apply 5 5 5
Analyze 10
Evaluate 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks
Remember
Understand 10
Apply 20
Analyze 25
Evaluate 5
Create

80
Course COST AND MANAGEMENT ACCOUNTING
Name
Course Disciplinary Major
Type
Course BBA2-4002
Code
Course 4 (3 L+1T)
Credit
Semester IV

Objectives The objectives of this course are to:

 acquaint the students different methods and techniques of cost.

 enable the students to apply the costing principles to evaluate the cost of a
particular job/process/contract, compare the actual cost with the
standard/specified cost to know the deviation and take appropriate measures
to minimize cost.
Course On successful completion of the course, the students will be able to:
Outcomes
CO-1: Understand the concepts of cost accounting including cost concepts,
(COs)
methods, and techniques of cost accounting.
CO-2: Apply different types of cost and methods to be used to calculate the cost
and variances in relation to the production of products.
CO-3: Analyze the methods and techniques of cost accounting for cost control.
CO-4: Evaluate the concept, analysis, and application of costing methods and
techniques for decision making.
Pre- Basics of Cost Accounting
Requisite

Course Unit-I
Outline Overview of Cost Accounting, Concepts, and Practices. Difference between Cost
Accounting and Financial Accounting, Cost Accounting and Management
Accounting, Management Accounting: Scope, Objects and Functions and
Limitations of Management Accounting, Tools and Techniques of Management
Accounting

Unit-II
Classification of Cost, Cost Centre and Cost Unit, Preparation of cost sheet,
Allocation and Absorption of Overhead, Preparation of Labour hour rate &
Machine hour rate.

Unit – III
Marginal Costing and Cost - Volume Profit Analysis.

Unit – IV
Job, Contract and Process costing.

Unit – V

81
 Budgetary Control, Standard Costing and Variance Analysis.
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
Pedagogy  Classroom discussion
 Case Study
 Presentations
Suggested Text Book
Readings  Kishore Ravi M (2019), Cost & Management Accounting (6th Ed) ,
Taxmann
References
 Jain S.P., Narang K.L., Agrawal Simmi, Sehgal monika (2019), Principles
and Practice, Kalyani Publishers.
 Nigam B.M.L. & Jain, I.C. (2014), Cost Accounting. Principles and
Practice, PHI.
 M Y Khan and P K Jain (2018), Management Accounting: Text Problem
and Cases (7th Ed), Mc Graw Hill Education.
 M N Arora, Cost Accounting. Principles and Practice (12th Ed), Vikash
Publishing]

Facilitating the Achievement of Course Outcomes

Unit Teaching and Learning Blooms

No. Course Outcomes (CO) Activity Assessment Method Taxonomy
Level
Understand the concepts
of cost accounting Lectures, case discussion
Quiz, Assignments,
CO1 including cost concept, 2
Written-test
methods and techniques
of cost accounting.
Apply different types of
cost and methods to be Lectures, problem-solving,
Hands-on test, Quiz,
used to calculate the cost laboratory sessions
CO2 Assignments, Written- 3
and variances in relation
test
to the production of
products
Analyze the methods
and techniques of cost Problem discussion, case Quiz, Assignments,
CO3 3, 4
accounting for cost discussion Written-test
control.
Analyse and evaluate
Quiz, Assignments,
CO4 Contract and Process Problem discussion, case 3, 4
Written-test
costing. discussion
Bloom’s Taxonomy: Level1: Remembering, Leve2: Understanding, Leve3: Applying, Leve4: Analyzing,
Leve5: Evaluating, Leve6: Creating

82
 Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)
Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)
Remember
Understand 5
Apply 10 5 5
Analyze 5 10
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name ETHICS AND RESPONSIBLE BUSINESS

Course Type Interdisciplinary Minor
Code BBA2-4003
Credit 4 (3 L+1 T)
Semester IV
Objectives The objectives of the course are to:

 impart an understanding to the students the role businesses play in the

83
 society.
 acquire the right perspective to view business conduct in terms of business
ethics, its practices and whether or not they are responsible and sustainable.
Course By the end of the course, the students will be able to:
Outcomes
CO 1: Understand national and international regulations, standards, principles,
(COs) guidelines and codes of conduct frameworks in the domain
CO 2: Apply right perspective on Business Ethics
CO 3: Analyse responsible, ethical and sustainable underpinnings to business
conduct, practices and decisions
CO 4: Evaluate concepts, theories and models relating to Social Responsibility
of Business Viz. Ethics, Sustainability, Corporate Governance and Corporate
Social Responsibility
Pre-Requisite Fundamental knowledge on different domain like Marketing, Finance,
Operations and OB/HR courses.

Course Unit I
Outline Understanding Ethics in Business
Understanding business in the context of society; Underscoring Issues of
Responsible Business and Corporate Social Responsibility; Indian Ethos and
Business Ethics
Unit II
Human Rights & Responsible Business
Responsible business with a human rights perspective; Frame work for ethical
decisions; Business ethics in the context of human rights, governance and
sustainable development.
Unit III
Evolution of Corporate Governance
Corporate governance; Corporate Governance, Business and Governance;
Evolution of Corporate Governance. Introduction to the different models of
Corporate Governance followed over the world
Unit IV
Corporate social Responsibility
Corporate social responsibility; Corporate Social Responsibility, Definitions
and Concept of CSR; History and Evolution of CSR (International, Generic)

Unit V
Corporate Governance & Sustainable Goals
Principles, standards, guidelines and codes of conduct in the domain; The
Corporate Governance norms and practices prevalent in India; Companies Act,
Sustainable Development Goals; ISO 26000 (CSR Guidance); National
Guidelines on Responsible Business Conduct.
Evaluation  Continuous Internal Evaluation (CIE)-40 Marks
 End Semester Evaluation (ESE)-60 Marks
Pedagogy Classroom discussion, Projects, Case Study & Presentations

84
References Text Books

 Crane, A., McWilliams, A., Matten, D., Moon, J., & Siegel, D. (Eds.).
2008. The Oxford handbook of CSR. Oxford: Oxford University Press
 William B. Werther, Jr., David Brian Chandler 2011 Strategic corporate
social responsibility: stakeholders in a global environment, Sage
Publication.
 Michael Blowfield, Alan Murray 2008 Corporate Responsibility: A
Critical Introduction, Oxford University Press.
 Chakraborty, S.K. 1998 Foundation of Managerial Work- Contribution
from Indian Thought, Himalaya Publishing House Delhi

Facilitating the Achievement of Course Outcomes (COs)

Sl Blooms Taxonomy
CO Assessment Method
No. Level
Understand national Quiz
and international
regulations, standards,
CO1 principles, guidelines 2
and codes of conduct
frameworks in the
domain
Individual and team-
Apply right perspective
based tasks,
CO2 on Business Ethics 3
Application to specific
industries
Analyze responsible, Group Case
ethical and sustainable Presentation,
CO3 underpinnings to Comparison Reports 4
business conduct,
practices and decisions
Evaluate concepts, Group Assignment,
theories and models Group Case
relating to Social Presentation
Responsibility of
CO4 Business Viz. Ethics, 5
Sustainability,
Corporate Governance
and Corporate Social
Responsibility
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4: Analyzing
Level 5: Evaluating, Level 6: Creating

85
 Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 3 1 1 1 1 1
CO 2 3 2 2 1 1 2 2 3 1
CO 3 2 3 2 3 2 2 1 2 3 3 2
CO 4 3 3 3 3 3 2 2 2 3 3 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Writing Quiz

(15) Assignments (15)
(10)

Remember
Understand 5 5
Apply 5 5 5
Analyze 5 5 5
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 10
Evaluate 10
Create 10

86
Course Name RESEARCH METHODOLOGY
Course Code BBA2-4004
Course Type Multidisciplinary
Course Credit 3 (2-L, 1-T)
Semester IV
Objectives The objectives of this course are to:
 develop and extend students‘ knowledge of quantitative and
qualitative research methods as well as facilitating their
understanding; and
 apply the key methodological principles in the design of different
types of research to solve business problems.

Course Upon successful completion of the course the students will be able to:
Outcomes CO1: Understand the basic framework of the research process
(COs) CO2: Develop a comprehensive research methodology for a research
question
CO3: Demonstrate statistical tools & techniques in business applications.
CO4: Develop necessary critical thinking skills in order to apply
appropriate methodology
Pre-Requisite Basic understanding in statistics
Course Outline Unit I
Foundations of Research
Introduction to Research Methodology; Importance of Research in
Decision Making; Types of Research; Scope of Business Research.
Unit II
Research Design
Business Research Design & Implementation; The Research Process.
Unit III
Data Collection & Sample Design
Data Collection Sources & Methods; Sampling & Sampling Designs.
Unit IV
Data Preparation and Analysis
Measurement Concepts; Attitude Measurement & Scales; Questionnaire
Designing; Univariate & Bi-Variate Analysis.
Unit V
Report Writing
Report Preparation and Presentation

Pedagogy  Presentations
 Projects
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 Marks
 End-Semester Evaluation (ESE) : 60 marks

87
 Suggested Text Book
Readings Chawla D., & Sondhi N. (2016). Research Methodology (2nd ed.). Vikash
publishing.
Reference Books
 Zikmund, W.G., Barry, J., Jon, C.C., & Griffin, M. (2013). Business
Research Methods (9th ed.). Cengage.
 Cooper D., & Schindler, P. (2013). Business Research Methods (12th
ed.). Tata McGraw Hill.
 Paneerselvam, R. (2014). Research Methodology (2nd
ed.). PHI, New Delhi.
 Kothari, C.R., & Garg, G. (2019). Research Methodology (4th ed.).
New Age International Publishers.

Facilitating the Achievement of Course Outcomes

Bloom’s
Classroom Activities Assessment
Sl. No Course Outcomes (CO) Taxonomy
& Techniques Method
Level
Understand the basic framework Lecture and discussion Quiz 2, 3
CO1 of the research process through small cases
Develop a comprehensive Lecture and discussion Group 3
CO2 research methodology for a projects to be given. Exercises
research question
Demonstrate statistical tools & Lecture, Problem Assignment 3
CO3 techniques in business discussion & case
applications. studies
Develop necessary critical Lecture Project 4
CO4 thinking skills in order to apply Presentation
appropriate methodology

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (PO)
Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(CO)
CO 1 - - - - - - - - 2 3 -
CO 2 - 2 - - - - - - 2 3 -
CO 3 - 3 - 3 - - - - 3 3 -
CO 4 - 3 - 3 - - - - 3 - -

88
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz Assignments & Case Group
(10) study Projects
(10) (20)
Remember
Understand 10 10
Apply 10 10
Analyze
Evaluate
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks
Remember 10
Understand 10
Apply 20
Analyze 20
Evaluate
Create

89
 SEMESTER V

Semester Disciplinary Major Community Engagement & Total Credit

Summer Project
1.Strategic Management 1. Summer Project
(4 credit) (2 credit)
2.Operations Management
20
(4 credit)
V
3.Leadership and Team 2.Community Engagement
Management (4 credit) (2 credit)

4.Financial Management
(4 credit)

5.Business Environment
(4 credit)

90
Course Name STRATEGIC MANAGEMENT
Course Code BBA3-5000

Course Type Disciplinary Major

Course Credit 4(3-L, 1-T)

Semester V

Objectives The objectives of this course are to:

develop the ability to understand the fundamental issues regarding


corporate and business strategy, and the implementation and process
aspects of strategic management; and
 equip the students the skills to create a conceptual framework that will serve
students as a reference for making progressive and appropriate use of the
learned strategic management concepts.
Course Upon successful completion of the course the students will be able to:
Outcomes
CO1: Understand a range of strategic management theories
(COs)
CO2: Apply appropriate theories, tools, models and heuristics for studying an
organization‘s strategically relevant internal and external environment
CO3: Analyse and integrate knowledge gained for the formulation and
implementation of strategy from holistic and multi-functional perspectives.
keeping global, ethical, social and sustainable issues in mind
CO4: Evaluate real life company situations, research and recommend creative
solutions, using a strategic management perspective

Pre-requisite Principles of Management

Course Outline Unit - I

Overview of Strategic Management
Strategic Management- Meaning, Significance, Objectives; Evolution and
Development of Business Policy and Strategic Management; Key Elements of
Strategy, Strategic Inputs; Strategic Actions; Strategic Outcome; Phases In The
Strategic Management Process
Unit– II
Strategic Inputs
Strategic Management and Competitiveness; Vision; Mission; External
Environment; Opportunities; Threats; Competition and Competitor Analysis;
Internal Environment; Resources; Capabilities; Competencies And Competitive
Advantage.

Unit - III

91
 Implementation of Strategic Actions
Corporate Governance and Ethics; Structure and Controls with Organizations;
Strategy Execution; Congruence Model; Leadership Implications for Strategy,
Entrepreneurial Implications for Strategy.
Unit - IV
Formulation of Strategic Action
Business Level Strategy; Competitive Rivalry and Dynamics; Corporate-Level
Strategy; Strategic Acquisition and Restructuring; Global Strategy; Cooperative
Implication for Strategy.
Unit- V
Current trends in strategic management: Change Management; The
Networked Organization; Sustainable Development and Strategy.

Pedagogy  Presentations
 Role plays
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  ― Strategic Management: A South-Asian‖, Author(s): Michael A. Hitt | R.
Duane Ireland | Robert E. Hoskisson | S. Manikutty, Cengage 9th Edition.

Reference Books:

 Charles W.L.Hill & Gareth R Jones- An Integrated Approach to

Strategic Management-Cengage Learning India Edition
 J.Barney & W.S.Hesterly-Strategic Management and competitive
advantage – Pearson Education Inc.
 Gordon Walker -Modern Competitive Strategy-Tata Macgrow Hill
publications
HBR 10 Must Reads on Strategy (e book provided)

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Understand a range of Lectures,
strategic management case
CO1 theories discussion Quiz, 1, 2
Assignments,
Written-test
Apply appropriate theories, Lectures,
tools, models and identifying
CO 2 heuristics for studying an analyzing Quiz, 2

92
 organisation‘s strategically problems Assignments,
relevant internal and through Written-test
external environment case study
discussions
Analyse and integrate Quiz,
knowledge gained for the Lectures, Assignments,
CO 3 formulation and case Written-test 4
implementation of strategy discussion
from holistic and multi-
functional perspectives.
keeping global, ethical,
social and sustainable
issues in mind
Evaluate real life company Lectures,
situations, research and case
CO 4 recommend creative discussion Presentations, 2
solutions, using a strategic Assignments
management perspective
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying
; Level 4: Analysing; Level 5: Evaluating ; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO PO6 PO PO8 PSO1 PSO2 PSO3
5 7
CO 1 3 1 1 1 1 1
CO 2 3 2 2 1 1 2 2 3 1
CO 3 2 3 2 3 2 2 1 2 3 3 2
CO 4 3 3 3 3 3 2 2 2 3 3 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation- Writing Presentation-

I Assignments II
(15) (10) (15)
Remember
Understand 5 5 5
Apply 5 5

93
 Analyze 5 5 5
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name OPERATIONS MANAGEMENT

Course Code BBA3-5001

Course Type Disciplinary Major

Credit 4 (3 - L, 1- T)

Semester V

Objectives The objectives of this course are to:

 enable students to understand what is production, its history and the

critical role of production in plant & company business process.
 help analyse basic concepts necessary for successfully taking up
manufacturing in a plant.
 learn & apply manufacturing techniques for achieving stake holders‘
satisfaction.
 help students to use basic operation management concept to deliver
organisational objective and targets.
Course Upon successful completion of the course, the student will be able to:
Outcomes(COs)
CO1: Understand how production management has evolved to operation
management.
CO2: Analyse prerequisites for short-term manufacturing planning.
CO3: Apply techniques and tools of planning for optimal resource utilisation
to meet market demand on-time & at lowest cost.
CO4: Analyse product quality through proper procedures & policies as well
control process quality.
CO5: Evaluate supply chain management process to ensure material

94
 availability in factory and products at point-of-sales.
Pre-Requisite Statistics, Operation Research, Costing and MIS.

Course Outline Unit I

Introduction to Operations Management
Evolution of Production/Operation Management; Scope and Elements of
Operations Management, Relationship with other Functional Areas; Service
Operation & Manufacturing Operation.

Unit II
Facility Location and Layout
Product, Process and Job Design; Work Measurement; Capacity and
Forecasting; Location. Layout: Types and their Advantages and
Disadvantages.

Unit III
Resource Management
Methods of Forecasting; Capacity Planning; Production Planning and
Scheduling; MPS & MRP and ERP & Io.T.

Unit IV
Quality Management
Quality Evolution & Definition; Quality Management System: ISO, JIT,
TQM, Lean; SixSigma; Process Quality Control: Quality Tools; Quality
Awards; Innovation and Improvement.

Unit V
SCM & Inventory Management
Purchasing; Material Management; Inventory Management: EOQ; Inventory
Models; Supply Chain Management: Supply and Distribution System;
Logistic & Warehousing and E-Commerce.

Pedagogy  Classroom Discussion

 Industrial Visit
 Presentation
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 Marks
 End Semester Evaluation (ESE) - 60 Marks
Reference Text Books

 Chary, S. N. (2019). Production and Operations Management. (6th.

Edition). McGraw-Hill.
Reference Books:

 William J. Stevenson (2022). Operations Management (13th. Edition),

McGraw Hill.

95
  Alistair Brandon Jones, Nicola Burges & Nigel Slacks (2022).
Operations Management (10th. Edition), Pearson.
Richard B. Chase, Ravi Shankar, Jacobs (2018). Operation and
Supply Chain Management (15th. Edition). McGraw Hill.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Bloom’s
Sl. No. CO Activities & Taxonomy
Techniques Level
CO1 Understand & remember how Classroom 1&2
production management has discussion, Industry
evolved to operation management Visit, Presentation
CO2 Understand and evaluate Lectures, 2&3
prerequisites for short-term Discussion, Reading
manufacturing planning material
CO3 Learn techniques and tools of Lectures, 2&3
Planning for optimal resource Presentation,
utilisation to meet market demand Case
on-time & at lowest cost discussion.
CO4 To ensure delivery of Quality Lecture, Discussion, 3, 4 & 5
products through proper
procedures & policies as well
control process quality
CO5 To develop Supply Chain Presentation, 5&6
Management to ensure material Lecture, Discussion
availability in factory and products
at point-of-sales
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 2 - 2 - 2 1 - 2 3 - -
CO 2 1 2 1 - 2 - 2 3 1 - 2
CO 3 1 3 - 1 1 1 - 2 1 2 1
CO 4 - 3 2 3 1 - 2 2 - 2 3
CO 5 2 2 3 1 - 1 2 2 2 3 2

96
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Quiz Assignments & Case Analysis

(10) Presentation (15)
(15)
Remember
Understand
Apply 10 5
Analyze 5 5
Evaluate 5 10
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 10
Understand 15
Apply 10
Analyze 10
Evaluate 15
Create

Course Name LEADERSHIP SKILL AND TEAM MANAGEMENT

Course Code BBA3-5002

Course Type Disciplinary Major

Course Credit 4(3-L, 1-T)

Semester V

Objectives The objectives of this course are to:

understand concepts and practical aspect of leadership skills;


understand concepts and practical aspect of team management;

develop students‘ team performance for achieving business excellence in

global business organizations.
Course Upon successful completion of the course the students will be able to:
Outcomes
CO1: Understand the meaning and importance of leadership in business
(COs)
organizations

97
 CO2: Apply the theories of leadership and modify their own style of leadership
as required
CO3: Appraise and apply the ethics of doing business when working as a leader
CO4: Analyse team and can assess the success of teams in different work set-up
CO5: Analyse the role of team, leadership in business organizations
Pre-requisite Students must come prepared to the class by going through the assigned cases
and relevant chapter/s of the prescribed textbook.

Course Outline Unit - I

Concepts of Leadership
The meaning of leadership, leadership vs. management, the impact of leadership
on organizational performance, leadership roles, Leadership – Concept – Forms
of leadership – personality traits of effective leaders, leadership motives-
cognitive factors of leadership, Role of leadership in building a strong
sustainable business empire– instances from Indian History- Essential features
of a great leader – Cases from Indian business world.

Unit– II
Leadership Styles
The leadership continuum, classical leadership style, the boss-centred vs.
employee-centred leadership continuum, the autocratic participative free rein
continuum, the leadership grid style, Transformational Leaders, the
entrepreneurial leadership style, gender difference in leadership style, selecting
the best leadership style. Find out the leader in you - Self-Assessment and
analysis of leadership.

Unit - III
Ethics for leaders
Significance of ethics for leaders – Criticisms on ethics in business leadership -
factors impacting business ethics - Mapping of various types of ethics for types
of leadership - Theories connected with business ethics – unethical business
practices and its impact on society.

Unit - IV
Developing Team-Work
Organizational context of teams: structure, culture, support, human resource
policies – team topography – purpose of teams, ntra-team processes (task-
related): mission, goals, objectives, action planning – intra-team processes
(relationship-related): communication, conflict, trust, decision-making – inter-
team processes: conflict, coordination – team effectiveness – measures of
productivity, satisfaction.

98
 Unit- V
Team Leadership in business organization
Advantage and disadvantage of group work and team work; the leader‘s role in
the team based organization, leader behaviour and attitude that foster teamwork.
Leadership development, succession, and future: development through self-
awareness and self-discipline, leadership development Programmes, role of HR
department in leading team based organization.

Pedagogy  Classroom presentation

 Short case lets and example based discussion
 Video and audio presentation form online platforms
 Intra-group activities
 Question and answer
 Delivery on specific topics by students
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Daft, R. L. (2014). The Leadership Experience (6th ed.). Cengage
Learning, Delhi.
 Forsyth, D. R. (2018). Group Dynamics. (6th ed.). Cengage Learning,
Delhi.
 Robbins, S. P., & Sanghi, S. (2015). Organizational Behaviour, (6th ed.).
Pearson Education, Delhi.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Understand the meaning and Lectures, case Case
importance of leadership in discussion Assignments,
CO1 business organizations. Written test 1, 2
Apply the theories of leadership Student assigned as Assignments,
and modify their own style of Lectures Written test
CO 2 leadership as required. 2
Appraise and apply the ethics of Problem solving Quiz, Written
doing business when working as sessions, case test
CO 3 a leader. discussion 4
Analyse team and can assess the Lectures, article Assignments,
success of teams in different discussion Written test
CO 4 work set-up. 2
Analyse the role of team, Problem solving Project, Written
CO 5 leadership in business sessions, case test 4&5
organizations. discussion

99
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying ; Level 4:
Analysing; Level 5: Evaluating ; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)

Outcomes
(CO)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - - - - - 1 - -

CO 2 3 - 1 - - 3 - - 1 - -

CO 3 3 1 1 - - - - - 1 1 1

CO 4 3 1 1 - 3 - - - 1 1

CO 5 3 - 1 - 3 1 - 2 1 1 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Assignments &
Bloom’s Presentation Case Analysis
Quiz (10) Project (10)
Category (10) (10)
Remember
Understand 10
Apply 5 5
Analyze 5 5 5
Evaluate 5
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

100
Course FINANCIAL MANAGEMENT
Name
Course Disciplinary Major
Type
Course BBA3-5003
Code
Course 4 (3-L+1-T)
Credit
Semester VI
Objectives The objectives of this course are to:

 acquaint the students to familiarize the students with the principles and
practices of financial management.
 provides a conceptual and analytical framework for financial decision-
making.
Course On successful completion of the course, the students will be able to:
Outcomes
CO1: Understand the Concepts of Financial Management.
(COs)
CO2: Apply time value of money and its relevance to corporate financial
decisions.
CO3: Analyze Decisions related to Financial Management
CO4: Evaluate Financial Viability of Projects.
Pre- Adequate Knowledge of Indian Economy
Requisite

Course Unit-I
Outline Introduction to Finance
Concepts, objectives and scope of financial management, functions of a finance
manager in contemporary business environment.

Unit II
Financial Analysis
Financial Analysis: Tools of analysis, Common Size Statements, Trend
Percentage, Ratio analysis, Preparation and interpretation.

Unit III
Time, Value & Money
Time value of money, concept of risk and returns: Risk and return calculations
for individual security and portfolio concept.

Unit-IV
Cost of Capital
Cost of Capital, Cost of Debt (Redeemable & Irredeemable), Cost of Preference
Share Capital, Cost of Equity Share, Cost of Capital, Cost of Retained Earnings

Unit-V
Capital Budgeting

101
 Capital Budgeting, Process, Techniques of capital budgeting, Limitations of
Capital Budgeting

Pedagogy Lecture, Case Study & Presentation

Evaluation  Continuous Internal Evaluation (CIE)- 40 marks

 End-Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Chandra, P. (2017). Financial Management (9th ed.). TMH.
 Van Horne, J.C., & Dhamija S. (2015). Financial Management & Policy
(12th ed.). Pearson Education India.
 Weston, J.F. & Brigham, E.F. (1972). Managerial Finance (4th ed.).
RineHart Winston Holt.
References

 Brigham, E.F., & Houston, J.F. (2016). Fundamentals of Financial

Management (15th ed.). C.B.S. Intemational.
 Sahoo, P.K. (2016). Financial Management, Pen Point Communication.
 Khan, M.Y., & Jain, P.K. (2018). Financial Management. Tata McGraw-
Hill.

Facilitating the Achievement of Course Outcomes

Unit Teaching and Learning Blooms

Course Outcomes
No. Activity Assessment Method Taxonomy
(CO)
Level
Understand the
Concepts of Lectures, case discussion Quiz, Assignments,
CO1 2
Financial Written-test
Management.
Apply financial Hands-on test, Quiz,
CO2 analysis using Lectures, problem solving, Assignments, Written- 3
different tools laboratory sessions test
Apply time value
of money and its Problem discussion, case
Quiz, Assignments,
CO3 relevance to discussion 3
Written-test
corporate financial
decisions.
Analyze and
Evaluate Decisions Problem discussion, case Quiz, Assignments,
CO4 3, 4
related to Financial discussion Written-test
Management
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4:
Analysing, Level 5: Evaluating, Level 6: Creating

102
 Mapping of the Course Outcomes to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate
Create
End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create
17.1 Summer Internship & Community Engagement (2 Credits Each)
All the students will undergo internship in an
industry/ organization or training in labs with faculty and researchers. Students will be provided with
opportunities for internships with local industries, business organizations, health and allied areas, and local
governments. The field-based learning/minor project will provide opportunities for students to understand
the different socio-economic contexts.

The component of ‗Community Engagement and Service‘ in the curricula will expose students to the socio-
economic issues in society so that the theoretical learnings can be supplemented by actual life experiences.

103
 SEMESTER-VI

Semester Disciplinary Major Total Credit

1. Corporate Finance
VI (4 credit)

2. MIS 20
(4 credit)

3. Digital Marketing
(4 credit)

4. Operations Research
(4 credit)

5. Business Environment
(4 credit)

104
Course Name CORPORATE FINANCE
Course Type Disciplinary Major
Code
Credit 4 (3 L+1 T)
Semester VI
Objectives The objectives of the course are to:
 provide an in–depth understanding of management tools and
techniques used in Corporate Finance.
 familiarize learner on how to interface with accounting and finance
departments, and to help them to understand how firms meet their
financial objectives utilizing financial decision-making

Course By the end of the course, the students will be able to:
Outcomes(COs) CO1: Understand the concepts of time value of money and risk-return
relationship.
CO2: Apply the concept of cost of capital to understand the different
capital structure theories and the process of arbitrage
CO3: Analyze the concepts of leverages and trading on equity.
Pre-Requisite Basic idea of Financial management
Course Outline Unit I
Introduction to Corporate Finance
Concept of Profit Maximization and Wealth Maximization, Risk-Return
Trade-off, Present Value of Money, Finance Manager-Role and
Responsibilities, Scope of Financial Management in an Organization.

Unit II
Risk & Return Concept and Management
Introduction to Risk, types of risk, systematic and unsystematic risk.
Minimizing risk. Risk exposure, Risk measurement problems, Investment
decision making, return, elements of return, Calculating expected return and
risk. Using Beta to estimate return

Unit III
Cost of Capital
Concept and Measurement of Cost of capital: Cost of Debt, Equity Capital,
Retained Earnings, Preference Share Capital, weighted Average Cost of
Capital.

Unit IV
Capital Structures
Introduction, Net Income Approach, Net operating income Approach,
Modigliani-Miller Approach, Traditional Approach, Problems: Basic
problems in Cost of Capital and Capital Structure Theories

Unit V
Leverages
Concept of Business and Financial Risk, Operating Leverage, Financial
Leverage Combined Leverage-suitability of Leverages for different business

105
 situations, Concept of Trading on Equity.

Evaluation  Continuous Internal Evaluation (CIE)-40 Marks

End Semester Evaluation (ESE)-60 Marks
References Text Books
 Pandey, I.M.,(2015), Financial Management, Vikas Publishing House.
 Khan & Jain., (2013), Financial Management, 4th edition, McGraw Hill
education.
Reference books
 Management Accounting, Kalyani Publication (2017)
 ICAI study materials

Facilitating the Achievement of Course Outcomes

Sl No. Blooms Taxonomy

CO Assessment Method
Level

Understand the
concepts of time
value of money and Lectures, case discussion,
CO1 problem solving, laboratory 1&2
risk-return
relationship. sessions Quiz, Assignments,
Written-test

Apply the concept of Lectures, problem solving,

cost of capital to case discussions
understand the
CO2 different capital Hands-on test, Quiz, 3
structure theories and Assignments, Written-test
the process of
arbitrage

Analyse the concepts

Problem discussion, case
CO3 of leverages and 4
discussion
trading on equity.
, Written-test

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying ; Level 4:

Analysing; Level 5: Evaluating ; Level 6: Creating

106
 Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)
Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 3 1 1 2 2
CO 2 3 3 2 1 1 2
CO 3 3 3 2 1 2
CO 4 3 3 2 2 1 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

107
Course Name MANAGEMENT INFORMATION SYSTEM
Course Code BBA3-6001
Course Type Disciplinary Major
Course Credit 4(3-L + 1-T)
Semester VI
Aims and The objectives of this course are to:
Objectives  make students understand the basics of Information system in
Organizations, IT-enabled Business, Information flow.
 impart knowledge and skills on how processes like Decision making, IT
Security and Data analysis using Software Tools work in industry.

Course Outcome Upon successful completion of the course the students will be able to:
CO1: Understand the basic concepts and technologies used in the field of
management information systems
CO2: Understand the information needs of an organization and a business
function
CO3: Apply knowledge of information technology for business decision making
process and identify its tools
CO4: Apply DSS techniques for making effective decisions and IT security
paradigms
CO5: Acquire knowledge of Business Process and Integration using IT systems
and services
Pre-Requisite Fundamental Knowledge in Computer/IT and Knowledge of Digital World.

Course Outline Unit I

Introduction to MIS
What is MIS?, Information Systems in Organisations; Characteristics of MIS;
Components of MIS; Benefits of MIS; Example of Different Information
Systems

Unit II
Information System
Managing Information Systems in Organisations; Introduction, Managing
Business in the Internet Era; Managing Information Systems in Organisation; IT
Interaction Model; Challenges for the Managers.

Unit III
Data and Information
Data and Information; Information as a Resource Information in Organizational
Functions, Types of Information & Types of Information Systems; Transaction
Processing System; Management Information System; Decision Support System;
Data Analysis (Use of Software Tools for Data Analysis)

Unit IV

108
 Decision making and IT Security
Decision Making with MIS; Tactical Decisions; Operational Decisions; Strategic
Decisions; IT Security & Cyber Crime

Unit V
Business Process Integration with IT
Business Process Integration; Business Processes-Example of a Complex Process;
Motivation for Enterprise Systems; ERP Systems- Finance and Accounting
Module; Human Resource Management Module; Manufacturing and Operations
Module; Sales and Marketing Module.
Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books
 Loden, D. (2018). Management Information Systems: Managing the
Digital Firm (15th ed.). Pearson.
 Sinha, P.K. (2016). Computer Fundamentals. BPB Publications.
 Davis, G.B., & Olson, M.H. (2016). Management Information System.
Tata McGraw-Hill.
Other Readings
 Bidgoli, H. (2018). MIS, Kindle Edition.
 MIS Quarterly.
 Journal of Management Information Systems.

Facilitating the Achievement of Course Outcomes

Unit Teaching and Learning Blooms
Course Outcomes
No. Activity Assessment Method Taxonomy
(CO)
Level
Understand the basic
Quiz, Assignments,
CO1 of computers and Lectures, case 2
Written-test
software discussion

Apply Information and Hands-on test, Quiz,

Lectures, problem
CO2 Communication Assignments, 3
solving, laboratory
Technology skills Written-test
sessions
Understand Data
Quiz, Assignments,
CO3 Communication and Problem discussion, 2
Written-test
Computer Networks case discussion
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test

109
 Lectures, case
Analyze data using discussion with Quiz, Assignments, 3, 4
CO5
software software, laboratory Written-test
sessions
Bloom‘s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

110
Course DIGITAL MARKETING
Name
Course BBA3-6002
Code
Course Disciplinary Major
Type
Course 4 (3L, 1T)
Credit
Semester VI
Objectives The objectives of the course are to:

 equip the students with an understanding of the fundamentals of digital

marketing;
 provide understanding of the concept of E-commerce; and
 develop marketing strategies in the virtual world
Course Upon successful completion of this course students will be able to:
Outcomes
CO1: Understand the importance of digital marketing in the current era
(COs) CO2: Explain emerging trends in digital marketing and critically assess the use of
digital marketing tools by applying relevant marketing theories and frameworks
CO3: Apply various digital marketing tools to execute their marketing activity
CO4: Analyze issues and opportunities of digital marketing and its management
for marketing success
CO5: Evaluate the effectiveness of wide-ranging digital strategies and tactics

Pre- Basic understanding of marketing concepts

requisite

Course Unit-I
Outline Introduction to Digital Marketing
The New Digital World; Trends that are Driving Shifts From Traditional
Marketing Practices To Digital Marketing Practices; The Modern Digital
Consumer and New Consumer‘s Digital Journey; Marketing Strategies for the
Digital World - Latest Practices

Unit-II
E-Commerce and Internet Marketing
Introduction to E-Marketing; Online Marketing-Mix; Online Consumer;
Customer Relationship Management in the Virtual World; Online Branding;
Traffic Building and E-Commerce; Managing Content in a Digital Age – Content
Planning and Writing; Consumer Buying Behavior in the Digital-Age; Factors
Affecting Consumer Behavior

Unit-III
Acquiring & Engaging Users through Digital Channels
Understanding the Relationship Between Content and Branding and its Impact on
Sales; Search Marketing; Mobile Marketing; Video Marketing, and Social-Media
Marketing; Online Campaign Management; Using Marketing Analytic Tools to
Segment; Target and Position; Overview of Search Engine Optimization (SEO)

111
 Unit-IV
Designing Organization for Digital Success
Digital Transformation; Digital Leadership Principles; Online P.R. and
Reputation Management; ROI of Digital Strategies; How Digital Marketing is
Adding Value to Business; Evaluating Cost Effectiveness of Digital Strategies

Unit-V
Digital Innovation and Trends
The Contemporary Digital Revolution; Digital Transformation Framework;
Security and Privatization Issues With Digital Marketing; Understanding Trends
In Digital Marketing – Indian And Global Context; Online Communities and Co-
Creation; Future of Marketing - Gamification And Apps.
Pedagogy  Presentations
 Videos
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings
 Dave Chaffey, Fiona Ellis-Chadwick (2022). Digital Marketing. Pearson.
 Puneet Singh Bhatia (2017). Fundamentals of Digital marketing. Pearson
 Damian Ryan (2020). Understanding Digital Marketing: A Complete
Guide to Engaging Customers and Implementing Successful Digital
Campaigns. Kogan Page. (5th Edition)

Facilitating the Achievement of Course Outcomes (COs)

Classroom Blooms
Sl. No. CO Activities & Assessment Method Taxonomy
Techniques Level
Understand the importance Lectures,
case Quiz, Assignments,
CO1 of digital marketing in the 2
discussion Written-test
current era
Explain emerging trends in Lectures,
digital marketing and case
critically assess the use of discussion Hands-on test, Quiz,
CO2 digital marketing tools by Assignments, 2&3
applying relevant Written-test
marketing theories and
frameworks
Apply various digital Lectures,
case Quiz, Assignments,
CO3 marketing tools to execute 3
discussion Written-test
their marketing activity

112
 Analyze issues and Lectures,
opportunities of digital case Hands-on tests,
CO4 marketing and its discussion Assignments, Quiz, 4
management for marketing Written-test
success
Evaluate the effectiveness Lectures,
case Quiz, Assignments,
CO5 of wide-ranging digital 5
discussion Written-test
strategies and tactics
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes
Programme Outcomes (POs)
(CO)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 1 - - - - - - - 2 - -
CO 2 - - - - - 2 - - 2 - -
CO 3 - - - 2 - - 2 - - 2 -
CO 4 - 3 - 2 - - - - - 2 -
CO 5 - - - - - - 2 - - - 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Presentation Case Assignments Project

(10) (10) (20)

Remember
Understand 5 5
Apply 5 5 5
Analyze 5 5
Evaluate 5
Create

113
 End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name OPERATIONS RESEARCH

Course Code BBA3-6003
Course Type Disciplinary Major
Course Credit 4 (3-L, 1-T )
Semester VI
Objectives The objectives of the course are to:
● make the students understand the basic concepts in the areas of
Operations Research / Management Science (OR/MS) related to
business decision making;
● familiarize the students with different techniques in optimization
and simulation; and
● equip the students independently to solve data-driven business
problems using Mathematical and Optimization Techniques.
Course
Outcomes By the end of the course, students will be able to:
(COs)
CO1: Understand the model building approach of OR/management
science in improving managerial decision making
CO2: Identify decision problems amenable for management science
approach and find a solution of data-driven decision making.
CO3: Interpret and make decision under various decision
making environments.
CO4: Develop skills for spread sheet model building and use of
relevant software packages like SOLVER and LINGO.

Pre-Requisite Basic knowledge of Mathematics, Probability and Statistics

Course Unit I
Outline Introduction to Operation Research
Meaning, Evolution, approaches, techniques and scopes of operations
research, managerial application of Operation Research. Linear

114
 Programming: Introduction, meaning characteristics, graphical
approaches and its utility, Simplex method.

Unit II
Transportation & Assignment Problem
The general structure of the problem, methods of IBFS-NWCM, LCM,
VAM, optimality test, Assignment Problem, Hungarian Method

Unit III
Network Analysis
PERT/CPM background and development, stages in application PERT
networking analysis, CPM, Determination of CPM, Determination of
earliest expected & latest allowable times.

Unit IV
Inventory control
Classification of Inventory control, EOQ model, inventory control
system, ABC Analysis, Advantages of EOQ model in management.

Unit V
Game theory
Meaning and characteristics of Game, saddle point, Two Person Zero-
Sum Game, Principle of Dominance, Graphical Method
Pedagogy  Lecture
 Problem Solving
 Hands-on
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings
 Swarup K., Gupta, P.K., & Mohan, M. (2022). Operation
Research (18th ed.), Sultan Chand & Sons, New Delhi.
Reference Book:

 Taha, Hamdy A. (2017). Operations Research, Pearson (10th

ed.).

115
 Facilitating the Achievement of Course Outcomes

Classroom Assessment Bloom’s

CO No CO Activities and Method Taxonomy
Techniques Level
Learn the model building Lectures, Quiz, End
approach of OR / Problem Term
CO1 management science Solving and 2
in improving managerial Hands on
decision making

Identify decision Lectures, Class Test,

problems amenable for Problem End Term
CO 2 management science Solving and 3
approach and find a Hands on
solution of data-driven
decision making.

Interpret and make Lectures, Assignment,

decision under various Problem End Term
CO 3 decision making Solving and 4
environments Hands on
Develop skills for spread Lectures, Class Test,
sheet model building and Problem End Term
CO 4 use of relevant software Solving and 4
packages like SOLVER Hands on
and LINGO.

Bloom’s Taxonomy: Level 1: Remembering: Level 2: Understanding; Level 3: Applying;

Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 2 1 1 3 2 - - 1 2 3 -

CO 2 2 3 1 3 2 - - 1 2 3 -

CO 3 2 3 2 3 2 - - 1 2 3 -

CO 4 1 3 2 3 1 - - 1 1 3 -

116
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE)- 40 Marks

Quiz Assignments & Software

Bloom’s Category (15) Presentation Competency
(15) Test
(10)
Remember
Understand 5
Apply 5 5 5
Analyze 5 10 5
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 10
Understand 10
Apply 15
Analyze 15
Evaluate 10
Create

Course BUSINESS ENVIRONMENT

Name
Course BBA3-6004
Code
Course 4 (2L+ 2T)
Credit
Course Disciplinary Major
Type
Semester VI

Objectives The objectives of the course are to:

 enable the students to develop knowledge on evolution of Indian Economy and

Macroeconomics.
 enable students to describe business environment and its impact on the growth of
an economy.
 provide the students with techniques to understand and apply big data modelling for
sectoral business growth.
 enable students to synthesize related information and evaluate options for business

117
 trend forecasting and public policy.
 enable students to acquire fundamentals of growth and developmental economics.

Course Upon successful completion of the course the, students will be able to:
Outcomes
CO1: Learn the principles of Economics, applications, and to perform simulation
(COs)
learning in business management.
CO2: Apply macroeconomic models, Relate international sector (exports and imports)
with exchange rates and balance of payments.
CO3: Summarize and execute the forecasting techniques for Indian Economy.
CO4: Apply big data simulation for GDP, M1, IIP and CPI indices.

Pre- Principles of Economics, Indian Economy and Statistics.

Requisite

Unit I
Introduction
Course Principles of Macroeconomics, Market forces of Demand and Supply (Elasticity
Outline Application), Markets and Economic Welfare, Circular Flow of Income Model

Unit II
Keynesian Theory
Consumption and Investment and Business Fluctuations; Theory of, Aggregate
Demand and Aggregate Supply, Keynesian Theory and Modern Macroeconomists
Theory, Multiplier Model, IS-LM Theory and Application

Unit III
Banking and Trade
Money, Banking, and Financial Markets. Central Banking and Monetary Policy, RBI
Mid-Term Review Analysis

Unit IV
Unemployment and Business
Economy‘s Income and Expenditure, Measuring National Output (Macroeconomic
Data), Methods of GDP Accounting and GVA Approach, Inflation and Unemployment
Control, Measures (CPI, WPI, Philips Curve, Okun‘s Law)

Unit V
Business Environment
BCG Matrix, SPACE Matrix and Business Modelling
Evaluation Continuous Internal Evaluation: 40 marks
End Semester Evaluation (ESE): 60 marks

Pedagogy Experiential Learning, Practical, Projects & Simulation

References Text Book

 Mankiw, N. Gregory (2022). Principles of Macroeconomics (10th Ed.).

Cengage.

118
 Other Readings

 Samuelson, Paul A., & Nordhaus W. (2021). Economics (19th ed.). McGraw-Hill.
 Hubbard, R.G. & O‘Brien A.P. (2022). Economics (5th Ed.). Pearson.
 UNDP reports and RBI policy reports (To be circulated)

Facilitating the Achievement of Course Outcomes

Assessment Bloom’s
Sl. No CO Method Taxonomy
Level
Learn the principles of Mock Test and
Economics, MCQ
CO1 applications, and to 1,2
perform simulation
learning in business
management.
Apply macroeconomic Online
models, Relate Simulation using
CO 2 international sector E Views 2, 3
(exports and imports)
with exchange rates and
balance of payments.

Summarize and execute MS Excel based

the forecasting Modeling
CO 3 techniques for Indian 1,3,4
Economy
Online
Apply big data Submission
CO 4 simulation for GDP, using E Views 3, 4
M1, IIP and CPI indices.
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 3 1 1 1 1 1
CO 2 3 2 2 1 1 2 2 3 1
CO 3 2 3 2 3 2 2 1 2 3 3 2
CO 4 3 3 3 3 3 2 2 2 3 3 2

119
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) 40 Marks

Bloom’s Category Presentation Writing Assignments Project Simulation

(10) (10) (20)

Remember 5
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate
Create 5

End Semester Evaluation (ESE) 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 5
Understand 15
Apply 20
Analyze 5
Evaluate 10
Create 5

120
 SEMESTER-VII
Total
Total
Semester HR Marketing Finance Operations Business Analytics No. of
credit
papers
VII HR Planning & CRM Banking Theories TQM Statistical Data
Employee (4 credit) and Practices (4 credit) Modeling using R
Engagement (4 credit) (4 credit)
(4 credit)
Performance & B2B Corporate Project Data Visualization
Compensation (4 credit) Accounting Management (4 credit)
Management (4 credit) (4 credit)
(4 credit)
Employee E-Commerce Financial Supply Chain & Data Mining &
(Major)
Health & Well (4 credit) Statement Logistics Warehousing
Being Analysis Management (4 credit) 5 20
(4 credit) (4 credit) (4 credit)
Industrial Rural Capital Market Service Operation Introduction to
Relations & Marketing (4 credit) Management Business Analytics
Employee (4 credit) (4 credit) (4 credit)
Welfare
(4 credit)
Advanced Advanced Advanced Advanced Advanced Research
Research Research Research Research Methodology
(Minor)
Methodology Methodology Methodology Methodology (4 credit)
(4 credit) (4 credit) (4 credit) (4 credit)

121
Course Name HUMAN RESOURCE PLANNING AND EMPLOYEE
ENGAGEMENT
Course Code BBA4-HR101

Course Type Disciplinary Major

Course Credit 4(3-L, 1-T)

Semester VII

Objectives The objectives of this course are to:

 equip the students with concepts, processes and practical techniques of

human resource planning, recruitment, selection, orientation
 make students converse with retention, development and engagement
strategies of human capital from the perspective of organizational excellence
in a global business environment
Course Upon successful completion of the course the students will be able to:
Outcomes
CO1: Understand the basic concepts, tools, and techniques of qualitative
(COs)
measurement of human resources planning
CO2: Interpret a recruitment and selection drive
CO3: Interpret the job designing techniques
CO4: Summarize retention plans
CO5: Relate employee engagement strategies to productivity
Pre-requisite Human Resource Management

Course Outline Unit - I

Basics of HR planning
Methods and Techniques: Demand forecasting, Managerial estimates, Trend
analysis, Markov Analysis, Utilization analysis, Work Study, Supply forecasting,
Inventory analysis, Wastage analysis, Balancing supply and demand, Issues of
shortage and surplus.

Unit– II
Recruitment & selection
Process and Methods of Recruitment Process-Types of Recruitment & Selection
Methods - Competency Based Selection (CBS), Principles and Techniques of
Interviewing. Psychometric tests for selection process.

Unit - III
Job analysis and evaluation
Concepts of job analysis: advantages and limitations. Methods of job evaluation,
Competency management & Skill Analysis management.

122
 Unit - IV
Retention management
Redeployment, Redundancy, Retention, Productivity plan, training plan, Career
plan, Succession plan, strategic reward management. Basics of Absenteeism,
Employee Turnover/Attrition and Retention of HR

Unit- V
Employee engagement
Key Drivers of Employee Engagement, 3Cs of employee engagement: Career,
competence and care, Measuring Employee Engagement, Building a culture of
high employee engagement, Dealing with redundancies/VRS and non-performing
exits.

Pedagogy  Group Discussion

 Presentation
 Case Study
 Flipped Classroom
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Friga,Paul N.(2009), The McKinsey Engagement, Tata McGraw-Hill,
India
 Dessler, G. (1997), Human Resource Management, Prentice Hall, India
Reference Books
 Alessandro, David F.D(2008), Executive Warfare, Tata McGraw-Hill, India
 Sanghi, Seema (2011), Human Resource Management, Macmillan, India.

Facilitating Classroom Assessment Method Bloom’s

the CO Activities & Taxonomy
Achievement Techniques Level
of Course
Outcomes
(COs)
Sl. No
Learn the basic concepts, Lectures, case Case Assignments,
tools, and techniques of discussion Written test
CO1 qualitative measurement of 1, 2
human resources planning.
Interpret a recruitment and Student Assignments,
selection drive. assigned as Written test
CO 2 Lectures 2
Interpret the job designing Problem Quiz, Written test
techniques solving
CO 3 sessions, case 4
discussion

123
 Summarize retention plans Lectures, Assignments,
article Written test
CO 4 discussion 2
Relate employee engagement Problem Project, Written test
CO 5 strategies to productivity. solving 4&5
sessions, case
discussion

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying ; Level 4:

Analysing; Level 5: Evaluating ; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes
(CO) Programme Outcomes (POs)

PO 1 PO 2 PO 3 PO4 PO PO6 PO PO8 PSO1 PSO2 PSO3

5 7
CO 1 3 - - - - - - - 1 - 1

CO 2 3 - - - - 3 - - 1 - -
CO 3 3 - - - - - - - 1 1 1
CO 4 3 - 1 - 3 - - - 1 1
CO 5 3 - 1 - 3 1 - 2 1 - 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Assignments & Case

Bloom’s Presentation
Quiz (10) Project (10) Analysis
Category (10)
(10)
Remember
Understand 10
Apply 5 5
Analyze 5 5 5
Evaluate 5
Create

124
 End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 20
Understand 20
Apply 10
Analyze 5
Evaluate 5
Create 20

Course Name PERFORMANCE AND COMPENSATION MANAGEMENT

Course Code BBA4-HR102

Course Type Disciplinary Major

Course Credit 4(3-L, 1-T)

Semester VII

Objectives The objectives of this course are:

 to develop an understanding of evaluation of performance in organization; and
 to gather knowledge of the compensation process in business organizations.
Course Upon successful completion of the course the students will be able to:
Outcomes
CO1: Define the basic concepts of performance management
(COs)
CO2: Understand various techniques of employees‘ performance
CO3: Apply different issues of employees‘ compensation
CO4: Analyze the latest trends of compensation management
CO5: Apply the wage theories while designing compensation of employees
Pre-requisite Human Resource Management

Course Outline Unit - I

Introduction to Performance Management
Meaning of Performance, Performance Appraisal and Performance Management; Purposes
and Contribution of Performance Management System in Organizational Development .

Unit– II
Performance Management System (PMS)
Characteristics of an Ideal PMS; Dangers of Poorly Implemented Performance Management
System. Performance Management Process- Prerequisites, Execution and Assessment,
Performance Review and Performance Standards.

125
 Unit - III
Methods & Techniques of Evaluation
Traditional & Modern Methods of Performance Appraisal - Behaviorally Anchored Rating
Scale, MBO, 360 Degree Feedback & Balanced Scorecard. Issues in evaluation:
Normalization of Bell Curve; Forced distribution Vs Forced Ranking; Role of Key Result
Area (KRA), Key Performance Area (KPA) and Key Performance Indicators (KPIs) in
appraisal

Unit - IV
Compensation Management
Conceptual Framework of Compensation Management: Concept and Components of Wages,
Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity theory,
Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of Payment,
Broad‐ banding, Executive compensation, Emerging trends of compensation management in
IT industries.

Unit- V
Wage Determination
Principles of wage and salary administration, Job Evaluation: Concept, Scope, Methods and
techniques, Performance based pay systems; Knowledge based pay system, market based
pay system, Incentive based pay system, Types of incentive plans, Wage differentials.

Pedagogy  Short case lets and example based discussion

 Video and audio presentation form online platforms
 Intra-group activities
 Question and answer
 Delivery on specific topics by students
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Book
Readings
 Aguinis, H. (2014). Performance Management (3rd ed.). Pearson India
 Newman, J., & Gerhart, B. (2019). Compensation (13th ed.). McGraw Hill.
Reference Books

 Rao, T. V. (2004). Performance Management and Appraisal Systems: HR

tools for global competitiveness. Sage India.
 Varkkey, B., & Dessler, G. (2018). Human Resource Management (15th ed.).
Pearson India.

126
 Facilitating the Achievement of Course Outcomes (COs)

Sl. Course Outcomes (CO) Classroom Activities & Assessment Bloom‘s

No. Techniques Method Taxonomy
Level
Define the basic concepts of Lecture, discussion Small group
performance management. through cases exercises, 2
CO1 Question and
answer
Understand various Classroom discussion Case analysis and
techniques of employees‘ and group presentation, Group
CO 2 performance. situation based problem Presentation 2
solving.
Apply different issues of Case analysis and role Case analysis and
employees‘ compensation. play activity Video making 4
CO 3
Analyze the latest trends of Lecture, discussion,
Assignment and
compensation management. case studies, situational 2
CO 4 presentation activity
Apply the wage theories Case studies and
Project
CO 5 while designing discussion Presentation and 4
compensation of employees. question answer
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying ; Level 4:
Analysing; Level 5: Evaluating ; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO PO6 PO PO8 PSO1 PSO2 PSO3
5 7
CO 1 3 - - - - - - - 1 - 1

CO 2 3 - 1 - - 3 - - 1 - -
CO 3 3 1 1 - - - - - 1 1 1
CO 4 3 1 1 - 3 - - - 1 1
CO 5 3 - 1 - 3 1 - 2 1 - 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Assignments &
Bloom’s Presentation Case Analysis
Quiz (10) Project (10)
Category (10) (10)

Remember
Understand 5 5

127
 Apply 5 5 5

Analyze 5 5

Evaluate 5

Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 20
Analyze 15
Evaluate 10
Create

Course Name EMPLOYEE HEALTH AND WELLBEING

Course Code BBA4-HR103
Course Type Disciplinary Major
Course Credit 4(3-L, 1-T)
Semester VII
Objectives The objectives of this course are to:

 identify essential components of effective workplace health promotion

Programmes;
 discuss the benefits of workplace health promotion to employees and
employers; and
 plan better workplace health and wellbeing promotion Programmes.
Course Upon successful completion of the course the students will be able to:
Outcomes
CO1: Define and describe employee health and wellness.
(COs)
CO2: Apply the knowledge of management issues for better health promotion
Programmes.
CO3: Analyse the plans for better implementation of health and wellbeing
plans.
CO4: Analyse different employee health and wellbeing promotion plans
and
CO5: Analyse employee health and wellbeing Programmes in newly emerging

128
 sectors of work.
Pre-requisite The student should come prepared with suggested readings

Course Outline Unit– I

Concepts of Employee health and well-being
Meaning of employee health and wellbeing, Why this is so very important?,
Dimensions of employee Health and well-being, Evolution of the concept,
Lifestyle and Health Promotion concepts contributing in employee health and
wellbeing.

Unit - II
Data Collection for Employee Health and Well-Being Plans
Pursuing health related goals, Linking incentives to workplace promotion
Programmes, Wellness Teams and Champions, Data Collection for Evidence
Based Workplace Wellness Programmes; Perception and Attribution: Meaning,
factors influencing perception, Attribution theory, errors in attribution, decision
making, rationality, and individual differences in decision making.

Unit - III
Employee Health practices
Health assessment, Enhancing fitness and physical activity, Addressing obesity
and other lifestyle related issues, Worksite nutrition Programme, Tobacco
prevention and control at workplace, Stress management at workplace,
Employee assistance Programmes, Best practices in Workplace Wellness,
Creating Supportive Environments.

Unit - IV
Employee Wellbeing Programmes
Elements of managing workplace heath and wellbeing: Management of
promoting employee health, Management of employee job and growth,
Management of people, collaborators, and stakeholders, Management of a health
promotion unit or department, Management of Programme design, planning, and
delivery.

Unit- V
Emerging trends in Employee Health and Well-being practices
Challenges and opportunities in small scale industries, Work-from-home and
employer‘s concern for employee health and wellbeing.
Pedagogy  Classroom presentation
 Short case lets and example based discussion
 Video and audio presentation form online platforms
 Intra-group activities
 Question and answer
 Delivery on specific topics by students
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Textbooks
 O‘Donnell, M.P. (2017). Health Promotion in the Workplace, 5th Ed. Art

129
 Readings and Science of Health Promotion Institute, Troy, MI. ISBN: 978‐
1539653561
 Gallup Well Being Index. (2017). State of American Well Being: State
Well Being Rankings
Other Readings
 Hunnicut, D. & Leffelman, B. (2007). WELCOA‘s Well Workplace
Initiative 7 Benchmarks of Success, WELCOA Absolute Advantage
 Leutzinger, J. (2005) Building your wellness budget.
 Harvard Business Review
 People Matters.

Facilitating the Achievement of Course Outcomes (COs)

Sl. No. Course Outcomes (CO) Teaching and Assessment Method Bloom’s
Learning Activity Taxonomy
Level
CO 1 Define and describe Lecture, discussion Small group 2
employee health and through case lets and exercises, Question
wellness. cases and answer

CO 2 Apply the knowledge of Classroom discussion Case analysis and 3

management issues for and group Group Presentation
better health promotion presentation, situation
Programmes. based problem
solving.
CO 3 Analyse the plans for Case analysis and Case analysis and 3
better implementation of role play activity Video making
health and wellbeing
plans.

CO 4 Analyse different Lecture, discussion, Assignment and 3

employee health and case studies, situational
wellbeing promotion presentation activity
plans.
CO 5 Analyse employee Case studies and Project Presentation 4
health and wellbeing discussion and question answer
Programmes in newly
emerging sectors of
work.
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing; Level 5: Evaluating; Level 6: Creating

130
 Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)

Outcomes
(CO)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - - - - 1 1 1 1

CO 2 3 - - - 2 - - 1 2 2 -

CO 3 3 1 1 - 2 1 1 2 2 -

CO 4 3 1 1 - 2 1 1 2 2 1

CO 5 3 - - - 1 1 - - 2 1 -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks
Assignments &
Bloom’s Presentation Case Analysis
Quiz (10) Project (10)
Category (10) (10)

Remember
Understand 5 5
Apply 5 5 6 4
Analyze 4 6
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 25
Analyze 15
Evaluate 05
Create

131
Course Name INDUSTRIAL RELATIONS AND EMPLOYEE WELFARE
Course Code BBA4-HR104
Course Type Disciplinary Major
Course Credit 4 (3L+1T)
Semester VII
Objectives The objectives of this course are to:

 develop an understanding of the interaction pattern among labour,

management and the state to build basic knowledge of certain important
and critical issues in Industrial Relations;
 promote understanding of the concept and theories of collective
bargaining and grievances; and
 examine the traditional concept of labour welfare in the industry and
social security needs in the country.
Course By the end of the course, the students will be able to:
Outcomes CO1: Understand best practices for handling Industrial relations effectively
(COs) and maintain industrial harmony and peace.
CO2: Analyze legal provisions expediently for achieving overall
industrial growth and development.
CO3: Understand to handle day-to-day service related issues ethically and
effectively.

CO4: Apply disciplinary process with utmost care and due diligence.
Pre-requisite Organizational Behaviour and Human Resource Management
Course Unit-I
Outline Introduction to Industrial Relations (IR)
Industrial Relations – Concept, Evolution, Meaning, Definition, Objectives
and Scope, Various Approaches to IR- Concept and Origin of Labour
Legislations: Labour Legislation in India; Types of Labour Legislations;
Regulative Labour Legislation- Introduction to Trade Union Act, 1926; The
Industrial Employment (Standing Orders) Act, 1946; The Industrial
Disputes Act, 1947.

Unit-II
Employee Grievance
Grievance – Meaning and Definition, Causes of Grievances, Legislative
Aspect and Managerial Practices to Prevent Grievances; Model Grievance
Procedure; Conflict – Conflict Management; Industrial Disciplinary
Procedure.

Unit-III
Collective Bargaining
Definitions, Characteristics, Critical Issues in Collective Bargaining;
Collective Bargaining in India - Negotiation and Collective Bargaining;
Negotiation Process; Wage Related Labour Legislations- The Minimum
Wages Act, 1948; The Equal Remuneration Act, 1976.

132
 Unit-IV
Employee Health, Safety and Welfare
Employee Health, Safety and Welfare – Concept, Objective and
Application; Legislation and Labour Welfare in India; Problems of Indian
Labour- Issues of Child Labour; Women Labour and Unorganized Labour;
Protective Labour Legislations- The Factories Act, 1948.

Unit-V
Social Security
Social Security - Concept, Meaning, Definition and Objectives; Overview
of Social Security in India; Social Security System in the Organized Sector;
Social Security Legislations- The Workmen‘s Compensation Act, 1923, The
Payment of Gratuity Act, 1972.
Pedagogy  Class Lecture and Discussion
 Presentation
 Case Analysis
 Management Games
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings  Venkata Ratnam, C. and Dhal, M., (2017). Industrial Relations, 2nd
edition, Oxford University Press, New Delhi.
 Monappa, A., Nambudiri, R., and Selvaraj, P., (1993). Industrial
Relations, Tata McGraw Hill Publishing, New Delhi.
Reference Book:
 Kapoor, N. D., (2020). Elements of Industrial Laws. Sultan Chand
and Sons. Delhi

Facilitating the achievement of Course Outcomes (COs)

Bloom’s
Sl. No. CO Assessment Method
Taxonomy Level
CO1 Understand best practices for Quiz and Assignment 1, 2, 3, 4
handling industrial relations End term-Exam
effectively and maintain
industrial harmony and peace

CO2 Analyze legal provisions Case analysis, 2, 3

expediently for achieving Assignment,
overall industrial growth and Presentation and
development End-Term Exam
CO3 Understand to handle day-to- Case analysis, Quiz, 2, 3
day service related issues Assignment and
End-Term Exam

133
 ethically and effectively

CO4 Apply disciplinary process Case analysis, Quiz 2, 3, 4

with utmost care and due and
diligence End-Term Exam
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO) PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 2 2 2 - 1 - 2 - 2 3 1
CO 2 2 3 1 - 3 1 2 - 2 3 -
CO 3 2 1 1 - 1 1 - 2 2 - -
CO 4 3 3 3 2 3 2 3 3 3 2 1

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz/Written Test Group Assignment Individual
(20) & Presentation Assignment
(10) (10)
Remember 05
Understand 05 05 05
Apply 05 05
Analyze 05 05
Evaluate
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Test Marks

Taxonomy Level
Remember 10
Understand 15
Apply 10
Analyze 15
Evaluate 10
Create

134
Course Name CUSTOMER RELATIONSHIP MANAGEMENT
Course Code BBA4-M101
Course Type Disciplinary Major
Course Credit 4 (3L, 1T)
Semester VII
Objectives The objectives of the course are to:
 make the students understand the organizational need, benefits
and process of creating long-term value for individual customers;
 disseminate knowledge regarding the concept of CRM and
CRM technologies; and
 enable the students understand the technological and human
issues relating to implementation of Customer Relationship
Management in the organizations
Course Upon successful completion of this course students will be able to:
Outcomes(COs) CO1: Understand the basic concepts of customer relationship
management.
CO2: Understand marketing aspects of customer relationship
management.
CO3: Apply the basics of Call Center management.
CO4: Analyze the role of customer relationship management in an
organization.
CO5: Apply the basics of operational Customer relationship
management.
Pre-requisite Students must come prepared to the class by going through the
assigned cases and relevant chapter/s of the prescribed text book.
Course Outline Unit-I
Introduction to CRM
Types of CRM; CRM Building Blocks; CRM Strategies; CRM
Challenges

Unit-II
CRM Planning
CRM Objectives; CRM Readiness Checklist\

Unit-III
Call Centre
Concept and Evolution; Calls Centre Functionality; Team building

Unit-IV
IT & CRM
Web Based Customer Support; Use of CRM in Banks and Telecom
Unit V
CRM Applications
HRM in CRM; IT for CRM; CRM and Data Warehousing
Pedagogy  Presentations
 Role Plays
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks

135
 Suggested Text Books:
Readings  Joseph, P. T. (2019). E-commerce: An Indian perspective. PHI
Learning Pvt. Ltd.
 Chaturvedi, M., & Chaturvedi, A. (2008). Customer
relationship management: an Indian perspective. Excel Books.
Reference Books:
 Peppers, D., & Rogers, M. (2004). Managing customer
relationships: A strategic framework. John Wiley & Sons.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Blooms
Activities & Assessment
Sl. No. CO Taxonomy
Techniques Method
Level
Understand the basic Lectures,
CO1 concepts of customer case Written-test 2
relationship management discussion

Understand marketing Lectures,

CO2 aspects of customer case Assignments 2
relationship management discussion
Apply the basics of Call Lectures,
CO3 Center management case Written-test 4
discussion
Analyze the role of Lectures,
CO4 customer relationship case Assignments, Quiz 3
management in an discussion
organization
Apply the basics of Lectures, Written-test,
CO5 operational Customer case 4
Presentation
relationship management discussion

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 3 - - - - 2 - - - - -
CO 2 3 - - - - 1 3 - - - -
CO 3 - 3 - 3 - - - - 1 - -
CO 4 - - 2 - 3 - - 1 2 3 -
CO 5 - - - - - - 3 - 2 - 2

136
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz 1 Quiz 2 Assignment and
(15) (10) Presentation
(15)

Remember
Understand 10 5
Apply 5 5 5
Analyze 5 5
Evaluate
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks
Remember
Understand 15
Apply 15
Analyze 20
Evaluate 10
Create

Course B2B MARKETING

Name
Course BBA4-M102
Code
Course Disciplinary Major
Type
Course 4 (3L, 1T)
Credit
Semester VII

Objectives The objectives of the course are to:

 bring out the distinctive aspects of B2B Marketing and the need
for a B2B paradigm;
 differentiate among B2B, Industrial and Trade Marketing;
 explain how business firms are to be understood as customers
and the significance difference in segmentation bases between
the business market and consumer market;
 give exposure to the various tools and techniques and

137
 procedures to industrial marketing; and
 help students in problem solving and decision making ability
regarding B2B setting

Course Upon successful completion of this course, students will be

Outcome able to:
CO1: Define different concepts and theories in B2B marketing
CO2: Identify the factors that affect B2B environment
CO3: Illustrate the B2B marketing frame works
CO4: Analyze B2B marketing with traditional marketing
CO5: Evaluate a B2B marketing mix strategy for an organization
Pre- Basic understanding of Marketing
requisite
Course Unit-I
Outline Introduction to B2B Marketing
Defining B2B Marketing; Nature, Scope and Challenges;
Difference Between B2B and B2C Marketing

Unit-II
B2B Marketing Environment
B2B Marketing Environment; Business Market Segmentation and
its Role in the Development of Business Marketing Strategy

Unit-III
B2B Product and Brand Management
Managing Products and Services for B2B Markets; New Product
Development for B2B Markets

Unit-IV
Pricing and Distribution in B2B Market
Distribution of New Industrial Products; Managing Channel
Relationships in B2B; Pricing Strategy for Business Markets;
Pricing Challenges in B2B Market

Unit-V
International B2B Marketing
Industrial Marketing in International Environment
Pedagogy  Presentations
 Role Plays
 Case Analysis
Evaluation Continuous Internal Evaluation(CIE): 40 marks
End Semester Evaluation(ESE): 60 marks
Suggested Text Books:
Readings
 Reeder,Robert R., Edward G. Brierty and Betty H.
Reeder (2017), Industrial Marketing Analysis (second
edition, reprint. Prentice Hall
 Ghosh, P. K. Industrial Marketing (2019). Oxford
University press

138
 Reference Books:
 Havaldar, K.K., (2005). Industrial marketing: text and cases.
Tata McGraw-Hill Education. Berman, B., & Evans, Jr.
(2013). Retail Management- A Strategic Approach (10th ed.).
New Delhi: Pearson Education.
 Phadtare, Milind T. (2014) Industrial marketing. PHI
Learning Pvt. Ltd., 2014.
 Ellis, Nick. (2010) Business to business marketing:
Relationships, networks and strategies. OUP

Facilitating the Achievement of Course Outcomes (COs)

Classroom Blooms
Sl. No. CO Activities & Assessment Method Taxonomy
Techniques Level
Define different Lectures,
CO1 concepts and case Written-test 2
theories in B2B discussion
marketing
Identify the Lectures,
CO2 factors that affect case Assignments 2
B2B environment discussion
Illustrate the B2B Lectures, Written-test,
CO3 marketing case 4
Assignments
frameworks discussion
Analyze B2B Lectures,
Written-test,
CO4 marketing with case 3
traditional discussion Assignments
marketing
Evaluate a B2B Lectures,
CO5 marketing mix case Written-test, Presentation 4
strategy for an discussion
organization

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 3 - - - - 2 - - - - -
CO 2 3 - - - - 1 3 - - - -
CO 3 - 3 - 3 - - - - 1 - -

139
 CO 4 - - 2 3 - - - 1 2 3 -
CO 5 - - - - 3 - 3 - 2 - 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz 1 Quiz 2 Assignment
(15) (10) and
Presentation
(15)
Remember
Understand 10 10
Apply 5 5
Analyze 5 5
Evaluate
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks
Remember
Understand 20
Apply 10
Analyze 20
Evaluate 10
Create

Course Name E-COMMERCE

Code BBA4-M103
Course Type Disciplinary Major
Credit 4 (3L, 1T)
Semester VII

Objectives The objectives of the course are to:

 explain the fundamentals of digital marketing;
 provide understanding of the concept of E-commerce; and
 develop marketing strategies in the virtual world
Course Upon successful completion of the course, students will be able to:
Outcomes(COs) CO1: Understand the importance of E-Commerce in the current era.
CO2: Apply various E-Commerce digital marketing tools to execute their
marketing activity.
CO3: Analyze issues and opportunities of E-Commerce and its management
for marketing success.
CO4: Engage Users through E-commerce.
CO5: Evaluate the Building blocks of E-Commerce and its Security issues

140
Pre-requisite Students must come prepared to the class by going through the assigned cases
and relevant chapter/s of the prescribed text book.
Course Outline Unit-I
Introduction to Electronic Commerce
Internet and Transactional Security; Infrastructure for Electronic Commerce;
Money and Payment Systems; Instruments of Payment Systems

Unit-II
E-Commerce and Internet Marketing
Introduction to E-marketing; Online Marketing-Mix; Online consumer

Unit-III
Engaging Users through E-commerce
Customer Relationship Management in the Virtual World; Online Branding;
Traffic Building and E-Commerce

Unit IV
Designing Organization for Digital Success
Digital Transformation; Digital Leadership Principles; Online P.R. and
Reputation Management; ROI Of Digital Strategies; How Digital Marketing is
Adding Value to Business; Evaluating Cost Effectiveness of Digital Strategies

Unit V
Building blocks
Digicash (Ecash) – Netcash; Security of Integrated Circuit Cards; Smart Cards
and their Applications – Multi Application Smart Cards – Limits On Security;
Indian And Global Context; Online Communities and Co-Creation; Future of
Marketing Gamification and Apps
Pedagogy  Presentations
 Videos
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings  Gao, H., Kim, J. Y., Hussain, W., Iqbal, M., & Duan, Y. (2022). Intelligent
processing practices and tools for E-commerce data, information, and
knowledge. Springer.
 Semerádová, T. (Ed.). (2022). Achieving Business Competitiveness in a
Digital Environment: Opportunities in E-commerce and Online Marketing.
Springer Nature.
Reference Books:
 Ahuja, V. (2015). Digital Marketing. Oxford University Press.
 Ryan, D., & Jones, C. (2012). Understanding digital marketing–Marketing
strategies for engaging the digital generation. Kogan Page. (3rd Edition,
2014)

141
 Facilitating the Achievement of Course Outcomes (COs)

Sl. No. CO Classroom Assessment Method Bloom’s

Activities & Taxonomy
Techniques Level
CO1 Understand the importance of Lectures, Written-test , 2
E-Commerce in the current era case Presentation
discussion
CO2 Apply various E-Commerce Lectures, 3
digital marketing tools to case Assignments
execute their marketing activity discussion
CO3 Analyze issues and Lectures, 4
opportunities of E-Commerce case Quiz
and its management for discussion
marketing success
CO4 Engage Users through E- Lectures, Written-test, 3
commerce case Assignments
discussion
CO5 Evaluate the Building blocks of Lectures, 5
E-Commerce and its Security case Quiz, Presentation
issues discussion
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO 1 3 - 1 - - - - - - - 3
CO 2 - 3 - - - - - - - - -
CO 3 - - - 1 - 3 - - 3 - -
CO 4 - - - - 3 - - - - 2 -
CO 5 - - - - 3 2 - - - -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Quiz 1 Quiz I1 Assignment

(15) (15) and
Presentation
(10)
Remember
Understand 10

142
 Apply 5 5
Analyze 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 25
Analyze 15
Evaluate 10
Create

Course Name RURAL MARKETING

Course Code
BBA4-M104
Course Type Disciplinary Major
Credit 4 (3 L+ 1 T)
Semester VII
Sessions 60 hours
Objectives The objectives of this course are to:
 develop a strong foundation of concepts, approaches, applied
knowledge, and analytical skills in the students for
successful marketing of products and services to rural consumers and
users
 learn rural consumer behaviour and the power of the rural market in a
country‘s economy.
Course By the end of the course, the students will be able to:
Outcomes(COs) CO1: Understand different concepts and basic practices of rural marketing.
CO2: Understand challenges and opportunities in the field of rural
marketing.
CO3: Apply the knowledge to develop ecosystem for wealth creation.
CO4: Analyze the Strategies for innovation in rural market.
CO5: Evaluate the different rural models

Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.

Course Outline Unit I

Introduction
Understanding rural market, Indian Rural Market environment,
Opportunities and scope of rural market, Challenges in the BOP

143
 Unit II
Rural Consumer
Classification of rural consumer, Economic, occupation and expenditure
patterns, Rural consumer Behaviour, factors affecting rural consumer
behaviour.

Unit III
Rural Marketing Mix
Rural Marketing Mix Decisions, Marketing of Agriculture Inputs,
Consumable inputs and durable inputs, Marketing of Consumables and
Durables, Composition of Products, Price, distribution, promotion, product
redesign or modification.

Unit IV
Strategies
Critical Marketing strategies in rural market, Rural sales management,
Strategic innovation in rural market.

Unit V
Rural Models
Improvement of rural cottage industry, Formation of Cooperative marketing
and processing, societies, Rural Marketing Strategies, Digitalization of rural
India.

Evaluation Continuous Internal Evaluation (CIE)- 40 marks

End-Semester Evaluation (ESE): 60 marks
Pedagogy Classroom discussion, Presentations & Case Study

References Text Book

 Prahalad, C.K., (2014), Fortune at the Bottom of the Pyramid, Fifth

Edition, Pearson.
 De Ligt, L. (2023). Fairs and markets in the Roman Empire: economic
and social aspects of periodic trade in a pre-industrial society (Vol. 11).
Brill.
Reference Book

 Kashyap, P. (2016), Rural Marketing, Third edition, Pearson.

Facilitating the Achievement of Course Outcomes

Sl. No. Course Outcomes (CO) Assessment Method Bloom’s

Taxonomy
Level
CO1 Understand different concepts 2
Internal Assessment 1
and basic practices of rural
Written-test
marketing

144
 CO2 Understand challenges and 2
opportunities in the field of Assignments
rural marketing

CO3 Apply the knowledge to 3

Internal Assessment 1
develop ecosystem for wealth
Written-test
creation

CO4 Analyze the Strategies for Internal Assessment 2 4

innovation in rural market Written-test

CO5 Evaluate the different rural Internal Assessment 2 5

models Written-test

Presentation

Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying

Level 4: Analysing, Level 5: Evaluating, Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO 1 3 - 1 - 2 - - - - 2 3
CO 2 3 - 1 - - - - 2 - - 3
CO 3 - 3 - 2 - - - - 3 - -
CO 4 - - 3 - 3 - - - - 2 -
CO 5 - - - - - 2 - 3 2 - -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Internal Internal Assignment

Assessment 1 Assessment 1 and
(15) (15) Presentation
(10)
Remember
Understand 10 5
Apply 5 5
Analyze 5 5
Evaluate 5
Create

145
 End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 25
Analyze 15
Evaluate 10
Create

Course FINANCIAL STATEMENT ANALYSIS

Name
Course Disciplinary Major
Type
Course BBA4-F103
Code
Credit 4 (3 L + 1 T)
Semester VII

Objectives The objectives of this course are to:

 acquaint the students to use financial statement analysis, Ratio analysis for
judging the Profitability, Liquidity, Solvency, and Market Strength of the
company.
 enable the student to evaluate reporting and preparation of annual reports
of the company.
Course On successful completion of the course, the students will be able to:
Outcome
CO-1 Understand the concepts of financial statement analysis.
CO-2- Apply ratios to see the financial performance of a businesses.
CO-3-Analyze and Interpret Profit and Loss Account, Balance Sheets and Cash
Flow Statements of Businesses
CO-4-Evalaute Intra and Inter Business Comparisons.
Pre- Basics of Accounting
Requisite

Course Unit I
Outline Introduction to Financial statements
Introduction to Financial Statements, Meaning, types and Limitations. Meaning
of Financial Statements Analysis, Meaning of various tools of Financial Analysis
– Horizontal Analysis, Vertical Analysis Trend Analysis, and Common Size
Statement.

Unit II
Ratio Analysis

146
 Ratio Analysis Meaning and Functional Classification of ratios. (Profitability,
Liquidity, Leverage, Turnover, Market Strength Analysis and Coverage),
Calculation and Interpretation of Ratios from Balance Sheet and Income
Statement.

Unit III
Cash Flow Statement
Meaning, Preparation of Cash Flow Statements (As per AS. 3) Meaning of Fund
flow statement. Difference between Fund flow statement and Cash flow
statement.

Unit IV
Annual Reports
Understanding the Contents of Corporate Annual Reports: (Case Based) 1.
Balance Sheet 2. Income Statement 3. Cash flow Statement 4. Significant
Accounting Policies. 5. Auditors Report. 6. Directors Report. 7. Management
Discussion and Analysis. 8. Notes to Accounts.

Unit V
Corporate Reporting
Corporate Financial Reporting– Meaning, Objectives of corporate financial
reporting, Qualitative characteristics of financial reporting information. Window
Dressing in corporate financial reporting, Creative Accounting/ Creative
Financial Practices adopted in window dressing.
Pedagogy  Lecture
 Numerical and Problem-Solving
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Book

 Rao P M (2011), Financial Statement Analysis and Reporting, Prentice Hall

India
References

 Gupta Ambrish (2016), Financial Accounting for Management: An Analytical

Perspective (5th Ed), Pearson Education
 Narayanaswamy R (2014), Financial Accounting: A Managerial Perspective
(5th Ed) , PHI
 Ramachandran N & Kakani R K (2017), Financial Accounting for
Management (4th Ed), McGraw Hill Education
 Annual report(s) of the company

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy

Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 concepts of financial Lectures, case discussion 2
Written-test
statement analysis..
Apply ratios to see Hands-on test, Quiz,
CO2 3
the financial Lectures, problem solving, Assignments, Written-

147
 performance of a laboratory sessions test
businesses.
Analyze and
Interpret Profit and Problem discussion, case
Loss Account, discussion
Quiz, Assignments,
CO3 Balance Sheets and 3
Written-test
Cash Flow
Statements of
Businesses
Evaluate Inter and
Quiz, Assignments,
CO4 Inter Firms Problem discussion, case 4
Written-test
Comparisons discussion
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying
Level 4: Analysing, Level 5: Evaluating, Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate
Create

148
 End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name CORPORATE ACCOUNTING

Course Type Disciplinary Major

Course Code BBA4-F102

Course Credit 4 (3 L + 1 T)

Semester VII

Objectives The objectives of this course are to:

acquaint the students to help the students to acquire the conceptual

knowledge of the corporate accounting
 give them a practical insight of preparation of financial statements of
corporates.
Course On successful completion of the course the students will be able to:
Outcomes
CO-1 Understand the concepts of Corporate Accounting
(COs) CO-2 Apply Concept for the preparation of corporate financial
statements.
CO-3 Analyze the Financial Statements of Corporates including Valuations
CO-4 Evaluate impact of Amalgamations on Corporate Financial
Statements
Pedagogy  Lecture
 Numerical and Problem-Solving
Pre-Requisite Financial Accounting

Course Unit I Issue of Equity and Preference shares

Outline Issue, forfeiture and reissue of forfeited shares- Issues of rights and bonus
shares-SEBI Guidelines-Concepts of book building, Demat shares and
Employee Share option Scheme (ESOS), Redemption of preference shares and
buy back of shares

Unit II Debentures
Issues and redemption of debentures

149
 Unit III Preparation of Financial Statements
Preparation of profit and loss account, balance sheet and Cash Flow statements
of corporate entities as per revised Schedule.

Unit IV Valuation
Valuation of Goodwill and Valuation of Shares

Unit V Mergers and Acquisition

Accounting for Amalgamation of Companies
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Book:

 Corporate Accounting by Mukherjee & Hanif TMH,2005

References

 Corporate Accounting by B.K.Goyal TAXMAN,5th edition,2018

 ICAI final study materials

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy

Assessment Method
No. (CO) Activity Level
Understand the
concepts of Lectures, case discussion Quiz, Assignments,
CO1 2
Corporate Written-test
accounting
Apply concepts of
Corporate Lectures, problem solving,
Hands-on test, Quiz,
accounting for laboratory sessions
CO2 Assignments, Written- 3
Issues and
test
redemption of
debentures.
Analyse the
Financial Problem discussion, case
Statements of discussion Quiz, Assignments,
CO3 3
Corporates Written-test
including
Valuations
Evaluate the
Impact of Problem discussion, case
Quiz, Assignments,
CO4 Amalgamations on discussion 4
Written-test
the Financial
Statements
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4:
Analysing, Level 5: Evaluating, Level 6: Creating

150
 Mapping of the Course Outcomes to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

151
Course Name CAPITAL MARKETS
Course Type Disciplinary Major
Course Code BBA4-F104
Course Credit 4 (3 L + 1 T)

Semester VII

Objectives The objectives of this course are to:

acquaint the students to develop an understanding of Capital Markets,

its segments and operations.
 enable the students to compare the risk and return and to evaluate the
investment proposals based on fundamental and technical analysis.
Course On successful completion of the course, the students will be able to:
Outcomes(COs)
CO-1 Understand various concept related to Capital Markets
CO-2 Apply the concept of Capital Markets for better Investment
CO-3 Analyze Alternatives Investment Avenues for a better Risk-Return
Trade off
CO-4 Evaluate the Performance of Different Investments.
Pre-Requisite Financial Management

Course Outline Unit I

Overview of Capital Market
Introduction to Capital Market- Primary and Secondary Market, Importance
of Capital Market in an Economy, Major constituents and instruments of the
capital market, differences between primary and secondary market,
Investments in capital market.

Unit II
Primary and Secondary Market
Primary Market- Initial Public Offer, Entry norms, Book building, Green-shoe
option, Anchor Investors, Secondary Market/Stock Market – Important
Functions, Stock Market in India, Stock Indices, Share Trading- retail
investors, Risk Management.

Unit III
Security Analysis
Risk and Returns, Fundamental Analysis, Technical Analysis, Portfolio
Management.

Unit IV
Financial Derivatives
Financial Derivative Market, Forward, Futures, Options and Swaps.

Unit V
Money Market
Money Market, Money Market Instruments.

Pedagogy  Lecture
 Numerical and Problem-Solving

152
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books

Gurusamy S. (2015), Financial Market and institutions (4h Ed), Vijay


Nicole Imprints
References

 Pathak Bharti V. (2018), Indian Financial system (5th Ed), Pearson

Education
 Pandian P. (2012), Security Analysis and Portfolio Management (2nd
Ed), Vikash Publishing.
 Circulars of SEBI

Unit Course Outcomes Teaching and Learning Blooms Taxonomy

Assessment Method
No. (CO) Activity Level
Understand various
Quiz, Assignments,
CO1 concept related to Lectures, case discussion 2
Written-test
Capital Markets
Apply the concept
Hands-on test, Quiz,
of Capital Markets Lectures, problem solving,
CO2 Assignments, Written- 3
for better laboratory sessions
test
Investment
Analyze
Alternatives Problem discussion, case
Investment discussion Quiz, Assignments,
CO3 3
Avenues for a Written-test
better Risk-Return
Trade off
Evaluate the
Performance of Problem discussion, case Quiz, Assignments,
CO4 24
Different discussion Written-test
Investments
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4:
Analysing, Level 5: Evaluating, Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

153
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name BANKING THEORY & PRACTICES

Course Type Disciplinary Major
Course Code BBA4-F101
Course Credit 4 (3 L + 1 T)
Semester VII
Sessions 60 Hours
Objectives The objectives of this course are to:

 acquaint the students with an overview of theoretical, legal and

practical aspects of modern banking.
 analyse the operational parameters of banking law, negotiable
instruments and bankers customer relationship and to evaluate the role
of banking institutions in the growth of trade, commerce and industry.
Course On successful completion of the course the students will be able to:
Outcomes(COs)
CO-1-Understand the concept of banking and related laws,

154
 CO-2-Apply Banking Related Concepts in various Banking Transactions.
CO-3- Analyse Non-Performing Assets (NPA) and Impact on Economy.
CO-4- Evaluate Performance of Indian Banking Sector and their
Financial Statements
Pre-Requisite Basics of financial management

Course Outline Unit I

Introduction to banking
Bank-significance of banks-brief history of banking in India- Laws affecting
banking- Banking Defined-Different types of Banks and functions.
Distinction between NBFC and Banks. Brief discussion on commercial
banks, Development Banks and Cooperative Banks; Commercial banks-
nationalized banks and private banks-types of commercial banking-unit
branch-universal-virtual etc. information technology in banking- modern
banking services- standing instructions, remittances, core banking, debit
credit and branded cards- ATM- Portfolio, investment, insurance, lockers
etc.- including international practices.

Unit II
Bank deposits and lending
Demand and Time Liabilities, Different types of deposits accepted by banks –
current-savings-recurring-reinvestment etc. usefulness and usage – Bank
Lending-types-Loans, Overdraft and Cash credits- Concept of ‗Loan creates
deposits‘ – limitation of lending- non funded advances- guarantees and letter
of credits –general lending aspects-securities for loans-working capital
facilities –margin money and drawing power-export credits (brief)

Unit III
Bank management (statutory regulations)
RBI role in the control of banking operations-credit control, Reserve Ratios-
Tier system of Capital- Basel Committee norms- Non- Performing Assets.

Unit IV
Banker & Customer
Banker and Customer- meaning and definitions-relevant provisions of
Banking Regulations Act – Case Laws applicable- Relationships between-
general and special (all specifics)-rights and duties of banker and customer-
cessation of relationship-types of account holders-and account opening-
special considerations in opening and operating of accounts of individuals-
firms-HUF- trusts-clubs-receivers-companies; minors, mentally and
physically challenged-operating procedures in the event of death, insanity and
insolvency of the customer-Non Resident accounts-Bank Pass books and
statements- effect of entries there on – Bankers book of evidence. Simple case
related problems on any of the topics.

Unit V
Negotiable instruments
Meaning of paying banker – duty of a paying banker- payment in due course
– grounds for dishonour of Cheques- stop payment and garnishee order-
protection to a paying banker under the negotiable instruments Act for open
and crossed Cheques- conditions to be satisfied- marking of Cheques- case

155
 Laws- simple case related problems on any of the topics.

Pedagogy  Lecture
 Numerical and Problem-Solving
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Book

Shekhar K C & Shekhar Lekshmy (2018), Banking Theory and Practice (21st
Ed), Vikash Publishing .

References

 Maheshwari S.K. & Maheshwari S.N. (2014), Banking Law and Practice,
Kalyani Publishers
 Indian Institute of finance, (2015), Principles and Practices of Banking (3rd
Ed), Macmillan
 Circulars of RBI, IBA

Unit Course Outcomes Teaching and Learning Blooms Taxonomy

Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 concept of banking Lectures, case discussion 2
Written-test
and related laws
Apply Banking
Hands-on test, Quiz,
Related Concepts Lectures, problem solving,
CO2 Assignments, Written- 3
in various Banking laboratory sessions
test
Transactions.
Analyse Non-
Performing Assets Problem discussion, case Quiz, Assignments,
CO3 2, 3
(NPA) and Impact discussion Written-test
on Economy.
Evaluate
Performance of Problem discussion, case
Indian Banking discussion Quiz, Assignments,
CO4 4
Sector and their Written-test
Financial
Statements
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4:
Analysing, Level 5: Evaluating, Level 6: Creating

156
 Mapping of the Course Outcomes(COs) to the Programme Outcomes (POs)

Programme Specific
Programme Outcomes (POs)
Outcomes (PSOs)
Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Quiz Test

(10) (10) (20)

Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

157
Course Name TOTAL QUALITY MANAGEMENT
Course Code BBA4-O101
Course Type Disciplinary Major
Course Credit 4 (3-L , 1-T)
Semester VII
Objectives The objectives of the course are to:

 understand the concept of quality;

 understand the Implication of quality on business; and
 have exposure to challenges in quality improvement Programmes.

Course Upon successful completion of the course the students will be able to:
Outcomes CO1: Understand the principles of quality management and to explain how
(COs) these principles can be applied within quality management systems.
CO2: Understand and apply appropriate tools and techniques for
controlling,
measuring & improving quality
CO3: Demonstrate the organizational, communication and teamwork
requirements for effective quality management
CO4: Analyse the strategic issues in quality management, including current
issues and developments
Pre-Requisite Fundamentals of Operations Management
CourseOutline Unit I
Introduction
Quality and Evolution of TQM; Understanding the Basic Concepts of
TQM; Brief Overview of TQM Framework; Contribution of Quality Gurus
in the TQM Journey; Benefits of TQM; Quality Cost.

Unit II
TQM Principles
Policy Deployment; Leadership; Customer Satisfaction; Employee
Involvement; Continuous Process Improvement; Supplier Partnership;
Performance Measures.

Unit III
Tools of Quality
Statistical Fundamentals; Statistical Process Control (SPC); Acceptance
Sampling; Six Sigma.

Unit IV
Quality Management Systems
Benchmarking; Quality Function Deployment (QFD); Taguchi‘s Loss
Function (TLF); Total Productive Maintenance (TPM).

158
 Unit V
Quality System & Quality Awards
ISO 9000, ISO 14000; Malcom Baldrige Quality Award; Deming Award;
Quality Check Points.
Pedagogy  Activity
 Case Analysis
 Presentations
Evaluation  Continuous Internal Evaluation (CIE): 40 Marks
 End-Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Besterfield, D. H., Besterfield-Michna, C., Besterfield, G. H., &
Besterfield Sacre, M. (2018). Total quality management (5th ed.),
Pearson Education.
 Sharma, S. (2018). TQM; Concepts, Strategy and Implementation for
Operational Excellence. New Delhi: Sage Publications.
Reference Books:
 Kulkarni, S.R & Yadav, B (2021). Total quality management
 Luthra, S, Garg, D, Agarwal, A & Mangla, S.K. (2020). Total Quality
Management (TQM): Principles, Methods, and Applications, CRC
Press
 Oakland, J.S, Oakland, R. J, & Turner, M. A (2020). Total Quality
Management and Operational Excellence Text with Cases, Routledge; 5th
edition
 Bhote, K. R. (2008). The ultimate six sigma: Beyond quality excellence
total business excellence. New Delhi: PHI Learning. Faculty of
Management Studies, University of Delhi
 Dale, B. G. (2003). Managing quality. UK: Blackwell Publishing.
 Oakland, J. S. (2003). Total quality management: Text with cases.
Burlington: Butterworth-Heinemann.
 Raghavachari, M., & Ramani, K. V. (Eds.). (2000). Delivering service
quality. New Delhi: Macmillan.
 Woodside, G., &Aurrichio, P. (2000). ISO 14001 auditing manual. New
York: McGraw Hill.

Facilitating the Achievement of Course Outcomes

Bloom’s
Classroom Activities Assessment
Sl. No Course Outcomes (CO) Taxonomy
& Techniques Method
Level
Understand the principles of Lecture and discussion Quiz, 2
quality management and to through small cases Assignments,
CO1 explain how these principles can
be applied within quality
management systems.

159
 Understand and apply Lecture and discussion Assignments, 2, 3
appropriate tools and techniques through small cases. Written-test
CO2 for controlling, measuring &
Topics for projects to
improving quality
be given.
Demonstrate the organizational, Lecture, Problem Written-test 3
CO3 communication and teamwork discussion & case
requirements for effective quality studies
management
Analyse the strategic issues in Lecture 4
CO4 quality management, including
current issues and developments
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (PO)

Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(CO)
CO 1 3 - - - - - - - 2 3 -
CO 2 - 2 - - - - - - 2 3 -
CO 3 3 2 - - - - - - 3 3 -
CO 4 - - - - - - - - 3 - -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz Assignments & Case Group
(10) study Projects
(10) (20)
Remember
Understand 10 5
Apply 5 5
Analyze 5 5
Evaluate 5
Create

160
 End Semester Evaluation (ESE) - 60 Marks
Bloom’s Taxonomy Level Test Marks
Remember 10
Understand 20
Apply 10
Analyze 10
Evaluate 10
Create

Course Name PROJECT MANAGEMENT

Course Code BBA4-O102
Course Type Disciplinary Major
Course Credit 4 (3-L, 1-T)
Semester VII
Objectives The objectives of this course are to:
 develop the ability in the students to understand unique
characteristic of managing project;
 understand different types of projects: Roads to software; and
 understand the planning, organizing, implementing, executing
and closing of a project.
Course By the end of the course, the students will be able to:
Outcome CO1: Understand the planning process of projects, team building
(COs) and schedule of resources
CO2: Analyze work breakdown structure for resource planning
and budgeting
CO3: Apply critical path planning and monitoring.
CO4: Analyze the projects execution including crashing and
closing of projects
Pre-requisite Operation Management, People Management, PERT/CPM, Excel
and MIS.
Course Outline Unit - I
Introduction to Project Management
Definition, Goal, Lifecycles; Project Selection, and Project
Portfolio; Project Formulation; Project Manager – Roles-
Responsibilities; and Project Team – Selection.

Unit - II
Planning and Budgeting
Planning Process: Work Breakdown Structure; Job Description and
Responsibility; Activity Timing; Budgeting and Cost Estimation;

161
 Risk Analysis and Risk Management and Project Uncertainty.

Unit - III
Scheduling and Work Allocation
GANTT Chart, PERT/CPM, Crashing and Expediting, and
Resource Leveling & Allocation.

Unit - IV
Control and Completion
Monitor Control and Report; Design of Control System;
Stakeholder Alignment; Project Evaluation; Quality and Audit;
Develop Records, Data and Closing Report.

Unit - V
Project Organisation and Conflict Management
Organisational Structure: Types and Design; Roles and
responsibilities.
Conflicts: Origin and Consequences and Resolving Conflicts:
Methods.
Pedagogy  Lecture
 Case analysis
 Blended learning
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Books
Readings  Gopalan, M.R. (2018). Project Management (2nd ed.). Wiley.
 Nicholas, J.M. (2017). Project Management for Business and
Technology - Principles and Practice (4th ed.). Pearson.
Other Readings
 Gray, C.F., Larson E.W., & Desai, G.V. (2017). Project
Management (6th ed.). McGraw Hill Education.
 Gido, J., & Clements, J.P. (2011). Successful Project
Management, Thomson Learning.
 Maylor, H. (2017). Project Management (4th ed.). Pearson
Education.
 Articles & Cases to be distributed by the faculty

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Understand the Lectures, Case
planning process of analysis
CO1 projects, team Quiz, End Term 2
building and

162
 schedule of
resources
Develop work Lectures, Case Field Project, End
breakdown structure analysis, Term
CO 2 for resource Spreadsheet 6
planning and modelling
budgeting
Develop critical Lectures, Case Assignment, End
path planning and analysis, Term
CO 3 monitoring. Spreadsheet 6
modelling
Execution of Lectures, Case
projects including analysis,
CO 4 crashing and closing Spreadsheet Field Project, End 5
of projects business modelling Term
problems
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4:
Analysing, Level 5: Evaluating, Level 6: Creating

Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 1 3 2 3 1 1 - 2 2 3 1
CO 2 1 3 2 3 1 1 - 2 2 3 1
CO 3 1 3 2 3 1 1 - 2 2 3 1
CO 4 1 3 2 3 1 1 - 2 2 3 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Quiz Writing Field Project

(10) Assignments (20)
(10)
Remember
Understand 10
Apply
Analyze
Evaluate 10
Create 20

163
 End Semester End Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 10
Analyze 20
Evaluate 20

Course Name SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Course Code BBA4-O103
Course Type Disciplinary Major
Course 4 (3-L, 1-T)
Credit
Semester VII
Objectives The objectives of this course are to:
 provide the student with an understanding of the primary
differences between logistics and supply chain management;
● develop an understanding of the individual processes of supply
chain management and their interrelationships within individual
companies and across the supply chain;
● develop an understanding of the management components of
supply chain management;
● develop an understanding of the tools and techniques useful in
implementing supply chain management; and
● develop knowledge about the professional opportunities in
supply chain management.
Course After the completion of the course, students will be able to:
Outcomes
(COs) CO 1 Understand the supply chain and logistics functions of any
business organization
CO 2 Analyse the interconnectedness of the decision areas in a
supply chain
CO 3 Develop and use a variety of models most commonly used for
decision- making in logistics and supply chain.
Pre-requisite Basic knowledge of Operations Management and Marketing
Management
Course Unit I
Outline Understanding of Supply Chain
Objectives of Supply Chain, Importance, Decision Phase, Process View,
Examples, Supply Chain Performance Drivers Evolution and Overview
of Supply Chain Management, Traditional and Modern Approach of
SCM, Elements in SCM

Unit II
Demand Management in Supply Chain

164
 Demand planning & Forecasting, Types of Demand, Characteristics of
forecasts, Components of a Forecast & Forecasting Methods, Basic
Approach to Demand Forecasting, The Role of inventory in Supply
Chain, Planning and Managing Inventories in a SC, managing
uncertainty in a SC: Safety Inventory

Unit III
Transportation Problem
Role and Functionality in Supply Chain, Participants in transportation,
Transportation formats, Modes, Decision and Other Formats and
Transport Documentation, Private Fleet Management: Process Factors
and Drivers

Unit IV
IT for SCM
Concept of IT (need for IT, IT tools for business) IT Application in
SCM, Evolution, benefits, role of internet, Issues with SCM system
typical Data warehouse concepts, Data Mining, use of Data mining tools
in SCM

Unit V
Logistics Management
Inbound, Outbound and Intra firm Logistics, Warehouse Management,
Packaging, Material Handling ,3-PL,4-PL, Reverse Logistics, Logistics
Management in disruptive situations., Benefits of Logistics Outsourcing
– Third Party Logistics – Fourth Party Logistics – Value Added
Services, International Logistics
Pedagogy  Lecture
 Problem Solving
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 Marks
End Semester Evaluation (ESE) : 60 marks
Suggested
Text Books:
Readings
● Ailawadi, Satish C., Singh, P. Rakesh. (2020). Logistics
Management.(2nd Edition).PHI.
● Chopra, S., and Kalra, D. (2019). Supply Chain Management:
Strategy, Planning and Operation (6th ed.). Pearson Education,
Delhi.
Reference Books:
● Shah, J. (2016). Supply Chain Management: Text and Cases
(2nd ed.). Pearson Education, Delhi
● Ballou, H.B., and Srivastava, S.K. (2019). Business
Logistics/Supply Chain Management (5th ed.), Pearson
Education, Delhi.

165
 Facilitating the achievement of Course Outcomes (COs)

CO Classroom
Assessment Blooms Taxonomy
No. CO Activities & &
Method Level
Techniques
Understand the supply Lecture,
chain and logistics Case Quiz,
CO1 functions of any business Discussion Assignments, 2,5,3
organization Class-test

Analyse the Lecture,

interconnectedness of the Problem Quiz,
CO2 decision areas in a supply Solving, Case Assignments, 2,5,3
chain Discussion Class-test

Develop and use a variety Lecture,

of models most commonly Problem Quiz,
CO3 used for decision- making Solving, Case Assignments, 5,3
in logistics and supply Discussion Class-test
chain.
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying
Level 4: Analysing, Level 5: Evaluating, Level 6: Creating

Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course
Outcomes Programme Outcomes (POs)
(COs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 2 2 1 2 1 1 1 - 2 2 2

CO 2 1 2 1 2 2 1 1 - 2 2 1

CO 3 1 3 1 2 2 1 - 1 2 3 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Quiz Assignments & Class Test

(10) Presentation (20)
(10)
Remember
Understand 5 5

166
 Apply 5 5
Analyze 10 5
Evaluate 5
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 10
Understand 10
Apply 15
Analyze 15
Evaluate 10
Create

Course Name SERVICE OPERATIONS MANAGEMENT

Course Code BBA4-O104
Course Type Disciplinary Major
Course Credit 4 (3 - L, 1 – T)
Semester VII
Objectives The objectives of the course are to:

 understand the intangible management processes of Service Operation

Management & difference from Production Operations
 learn to identify gaps in the existing available services and design creative
solutions for customer perceptual satisfaction.
 understand the different service businesses and operation process of few of
them.
 able to conceptualize & develop a design strategy to implement a
qualitative service operation for customer satisfaction and organizational
profitability & objective
Course After successful completion of the course, the students will be able to:
Outcomes
CO1: Understand uniqueness of each service business and connected process
(COs)
and concept.
CO2: Apply tools and techniques to analyse current operation and improve
upon it.
CO3: Analyse policies, processes, and performance parameters for delivering
quality service.
CO4: Evaluate opportunity for new service and the facilities required to
overcome service encounters and reduce waiting times.

167
 CO5: Evaluate information technology, e-service & commerce and virtual
operation so essential for service function.
Pre-Requisite Operation Management, Marketing, People Management, and MIS.

Course Unit I
Outline Introduction to Service Operations Management
Introduction to Service Operation Management, Growth of Service Sector;
Classification and Characteristics; Service Strategy in Competitive
Environment; Different Types of Service & their Characteristics and
Forecasting
Unit II
Service Design
New Service Design. Develop Blueprints and the Process Structure. Design
Process for Specific Business - Health care; Retail & Insurance. Managing
Service Experience and Design Digital as Well as Internet Strategies.

Unit III
Service Quality
Service Quality – Dimensions; Gap Model; Measuring Service Quality –
SERVQUAL; Design for Service Quality & Recovery; Service Encounter &
Customer Interface and Waiting Line & Queuing System.

Unit IV
Service Facility
Service Scope and Nature – Location; Process & Layout Design; People &
Training; Implementing Strategy Through Service Design and Planning &
Supply Chain Management.

Unit V
Technology in Service Operations
Demand Analysis; Forecasting Through Simulations; Creating Demand &
Aligning Customer Need and Use of AI & Cloud computing to Enhance Service
Experience

Pedagogy  Lecture
 Industry Visit
 Presentation & Discussion
 Case analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
References Text Books

 Fitzsimmons, J., Fitzsimmons, M., & Bordoloi, S. (2018). Loose Leaf for
Service Management: Operations, Strategy, Information Technology,
McGraw-Hill Education.
Reference Books:
 Graham Clark, Michael Shulver, Robert Johnston (2017), Service
Operations Management – Improving Service Delivery, Pearson
Education.

168
  Russell, R.S. & Taylor, B.W. (2019). Operations and supply chain
management (10th Edition). John Wiley & Sons.
 Articles & Cases to be Distributed by the Faculty.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Activities Bloom’s

Sl. No CO & Techniques Taxonomy Level
CO1 Understand uniqueness of Classroom 2&3
each service business and discussion, Industry
connected process and visit
concept
CO2 Apply tools and techniques to Presentation, Lecture, 3&4
analyse current operation and Case
improve upon it.

CO3 Develop policies, processes, Lecture, Presentation, 4&5

and performance parameters test
for delivering quality
service.
CO4 Identify opportunity for new Case discussion, 4&5
service and the facilities Lecture, Quiz
required to overcome service
encounters and reduce
waiting times
CO5 Understand information Lecture, assignment 4, 5 & 6
technology, e-service & & discussion
commerce and virtual operation
so essential for service function
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing: Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)

Outcomes
(COs)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - 2 1 - - 3 - -
CO 2 - 3 1 3 1 1 2 1 1 2 2
CO 3 - 3 1 2 1 1 3 1 1 2 1
CO 4 - 2 1 3 - - 3 3 - 2 3
CO5 - 3 1 2 - 1 2 2 - 2 2

169
 Assessment Pattern & Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Quiz Assignments & Case Analysis

(5) Presentation (15)
(20)
Remember
Understand
Apply 5 5
Analyze 5 5
Evaluate 10 10
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 10
Understand 15
Apply 10
Analyze 10
Evaluate 15
Create

Course Name STATISTICAL DATA MODELLING USING R

Course Code BBA4-BA101
Course Type Disciplinary Major
Course Credit 4 (3-L + 1-T)
Semester VII
Objectives The objectives of this course are:

 to impart knowledge on use of data mining techniques for deriving

business intelligence to achieve organizational goals.
 to learn the use of R (statistical computing software) to build, assess, and
compare models based on real datasets and cases with an easy-to-follow
learning curve.
 to review and expand upon core topics in statistics and probability,
particularly by initiating the beneficiaries of the course to R for statistical
computing.
Course Upon successful completion of the course the Learner will be able to:
Outcomes(COs) CO1: Understand the characteristics of datasets and compare the trivial data and
big data for various applications

170
 CO2: Apply tools for descriptive analysis through various plot and descriptive
statistics
CO3: Analyze data for prediction through predictive analysis
CO4: Evaluate R/R-Studio syntax for statistical analysis
CO5: Develop models using R/R studio syntax to facilitate business decision
Pre-Requisite Basic understanding in Statistics
Course Outline Unit I
Introduction to R
Learn how to Load Data; Plot a Graph viz. Histograms (Equal Class Intervals and
Unequal Class Intervals); Box Plot; Stem-Leaf; Frequency Polygon; Pie Chart;
Ogive with Graphical Summaries of Data.

Unit II
Descriptive and Predictive Statistics
Generate automated reports giving detailed descriptive statistics; correlation and
lines of regression.

Unit III
Sampling and Probability
Random number generation and sampling procedures; Fitting of polynomials and
exponential curves; Application Problems based on fitting of suitable distribution;
Normal probability plot.

Unit IV
Data Cleaning and Editing
Simple Analysis and Create and Manage Statistical Analysis Projects; Import
data; Code Editing and Data Cleaning.

Unit V
Inferential Statistics
Basics of Statistical Inference in order to Understand Hypothesis Testing;
Compute p-Values; Confidence Intervals.

Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books

 Gardener, M. (2012). Beginning R: The Statistical Programming

Language. Wiley Publications.
 Braun, W.J., & Murdoch, D.J. (2007). A First Course in Statistical
Programming with R. Cambridge University Press, New York
 Moore, D.S., & McCabe, G.P. & Craig, B.A. (2014). Introduction to the
Practice of Statistics. W.H. Freeman
 Cunningham, B.J. (2012). Using SPSS: An Interactive Hands‐on

171
 approach.
 Cho, M,J., & Martinez, W.L. (2014). Statistics in MATLAB: A Primer.
Chapman and Hall/CRC

Facilitating the achievement of Course Outcomes

Unit Teaching and Learning Blooms
Course Outcomes
No. Activity Assessment Method Taxonomy
(CO)
Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information
Hands-on test, Quiz,
and Lectures, problem
CO2 Assignments, Written- 3
Communication solving, laboratory
test
Technology skills sessions
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test
Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -

172
 Assessment Pattern and Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name DATA VISUALIZATION

Course Code BBA4-BA102
Course Type Business analytics Honors
Course Credit 4 (3-L + 1-T)
Semester VII
Objectives The objectives of this course are to:

 provides the necessary inputs required of Data visualizations.

 understand different methods and tools for data visualization
 help students understand the fundamentals of data and generating reports
through visualization
Course Upon successful completion of the course the Learner will be able to:
Outcomes(COs) CO1: Understand the basics of data visualization and its importance
CO2: Apply effective data visualizations tools in order to provide new insights
into the data or communicate information to others
CO3: Analyse business data using useful tools for visualisation
CO4: Evaluate data through different visualisation tools and codding
CO5: Creation of dashboard to visualize and analyze data with Excel.
Pre-Requisite Basic statistics, basic knowledge of Excel
Unit I
Course Outline Introduction to Data Visualization:
Stages in Visualizing Data; Types of Visualization; Pre-processing and
Processing of Data; Find Data, Evaluate, Extract, Clean, Correct and Merge Data;
Forming the Right Questions; Forming Connections and Correlations; Making
Successful Data Visualizations; Publishing and Disseminating Data
Visualizations.

173
 Unit II
Setting the Context of Data Visualization:
Setting the Purpose and Identifying Key Factors; Demonstrating Editorial Focus
and Learning About Your Data; Conceiving and Reasoning Visualization Design
Options; Taxonomy of Data Visualization Methods; Constructing and Evaluating
Your Design Solution.

Unit III
Setting the Business Perspective:
Five Visual BI Artifacts; Scorecards: Visualizing Performance Improvement;
Analytic Patterns: From Time-series to Correlations and Beyond; Rules for Visual
Insight Designers; Prepping Data for Visualization; Collaborative Analytics.

Unit IV
Tools for Data Visualizations
Tools for Creating Visualizations; Google Spreadsheet; Google Fusion Tables;
Tableau, and Data Wrapper; R / SAP Lumira / COGNOS etc.

Unit V
Excel
Spreadsheet (Creation, Data handling, Formatting); Data Manipulation in
Spreadsheet; Analysis Tools in Spreadsheet; Spreadsheet Functions
(Mathematical, Statistical and Financial functions), Data Visualization using
Excel.
Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books

 Walkenbach, J. (2012). Excel 2012 Bible. Wiley.

 Alexander, M., Decker, J., & Wehbe, B. (2016). Microsoft Business
Intelligence Tools for Excel Analysts. Wiley.
Other Readings:
 Alexander, M., & Walkenbach, J. (2013). Excel dashboards and reports (Vol.
17). John Wiley & Sons.

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy
Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software

174
 Apply Information
Hands-on test, Quiz,
and Lectures, problem
CO2 Assignments, 3
Communication solving, laboratory
Written-test
Technology skills sessions
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test
Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom’s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course Outcomes
(COs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -
Total 5 4 4 5 3 2 3 2 5 4 2

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create
End Semester Examination (ESE) - 60 Marks
Bloom’s Taxonomy Level Test Mark
Remember
Understand 15

175
 Apply 15
Analyze 15
Evaluate 15
Create

Course Name INTRODUCTION TO BUSINESS ANALYTICS

Course Code BBA4-BA104
Course Type Disciplinary Major
Course Credit 4 (3- L + 1-T)
Semester VII
Objectives The objectives of this course are to:

 understand the basic concepts of data analytics techniques as applied to

business.
 learn practical business analysis skills that can be used in the workplace.
 add value in terms of specific use of statistical analysis packages in
business analysis.
 develop fundamental knowledge and skills for applying statistics to
business decision making.
Course Upon successful completion of the course the learner will be able to:
Outcome(COs) CO1: Understand the concepts and methods of business analytics
CO2: Apply the concepts of Descriptive Analytics in real life business
CO3: Understand the concepts of sampling and estimation
CO4: Analyse business data for forecasting the future using predictive analytics
CO5: Evaluate viable solutions to the business problem using prescriptive
analytics
Pre-Requisite Basic knowledge in Statistical tools and techniques
Unit I
Introduction
Introduction to Business Analytics; Why Analytics; Business Analytics: The
Course Outline
Science of Data Driven Decision Making; Concept of Descriptive, Predictive and
Prescriptive Analytics; Big Data Analytics; Web and Social Media Analytics;
Framework, Challenges and Future of Data Driven Decision Making.

Unit II
Descriptive Analytics
Introduction to Descriptive Analytics; Data Types and Scales; Types of Data
Measurement Scales; Population and Samples; Measure of Central Tendency;
Percentile, Decile and Quartile, Measures of Variation: Range, IQD, Variance and
SD, Measures of Shapes;
Data Visualization: Histogram, Bar Chart, Pie Chart, Scatter Plot, Coxcomb
Chart, Box Plot.

176
 Unit III
Introduction To Probability, Sampling And Estimation
Probability: Probability Theory; Terminology, Fundamental Concepts of
Probability; Random Variable; Probability Distributions; Binomial, Poisson;
Normal; Introduction to Sampling;

Unit IV
Regression Analysis
Simple Regression Analysis(SLR): Introduction; SLR Model Building;
Estimation of Parameters; Multiples Linear Regression (MLR): Introduction;
Estimation of MLR, MLR Model Building; Correlation and Regression Model
Building, Interpretation of MLR Coefficients; Standardized Regression Co-
efficient.

Unit V
Prescriptive Analytics
Introduction to Prescriptive Analytics; Linear Programming (LP); LP Model
Building; LPP Terminologies; Assumptions of LP; Sensitivity Analysis in LPP;
Solving LPP by Graphical Method, Range of Optimality; Range of Shadow Price;
Linear Integer Programming.

Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books
 Prasad, R.N., & Acharya, S. (2011), Fundamentals Of Business Analytics.
John Wiley & Sons.
 Kumar, U.D. (2017). Business Analytics: The Science of Data-driven
Decision Making.Wiley India.
Other Readings
 PPTs and Handouts will be shared.

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy
Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information Hands-on test, Quiz,
CO2 and Lectures, problem Assignments, 3
Communication solving, laboratory Written-test

177
 Technology skills sessions
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test
Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom’s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment(15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

178
Course Name DATA MINING AND WAREHOUSING
Course Code BBA4-BA103
Course Type Disciplinary Major
Course Credit 4 (3- L + 1- T)
Semester VII
Objectives The objectives of this course are to:

 give students a good overview of the ideas and techniques which are
behind recent development
 understand the concepts of data warehousing and online analytical
processing (OLAP) fields, in terms of data models, query language,
conceptual design methodologies and storage techniques.

Course Upon successful completion of the course the Learner will be able to:
Outcome(COs) CO1: Understand the functionality of the various data mining component
CO2: Apply different data preprocessing techniques
CO3: Analyse data using datamining techniques and prediction
CO4: Apply classification and clustering technique for business decision
CO5: Understand and apply the functionality of the various data warehousing
component

Pre-Requisite Basic knowledge in IT concepts, Database, Data analysis

Unit I
Course Outline Introduction
Data Mining Tasks; Data Mining versus Knowledge Discovery in Data Bases;
Relational Databases; Data Warehouses; Transactional Databases; Object
Oriented Databases; Spatial Databases; Temporal Databases; Text and
Multimedia Databases; Heterogeneous Databases; Mining Issues; Metrics; Social
Implications of Datamining.

Unit II
Data Preprocessing
Why Preprocess the data; Data Cleaning; Data Integration; Data Transformation;
Data Reduction; Data Discretization.

Unit III
Data Mining Techniques, Classification and Prediction
Association Rule Mining; The Apriori Algorithm; Multilevel Association Rules;
Multidimensional Association Rules;, Constraint Based Association Mining
Issues Regarding Classification and Prediction; Decision Tree Induction;
Bayesian Classification; Back Propagation; Classification Methods; Prediction;
Classifiers accuracy.

Unit IV
Clustering Techniques

179
 Cluster Analysis; Clustering Methods; Hierarchical Methods; Density Based
Methods; Outlier Analysis; Introduction to Advanced Topics; Web Mining;
Spatial Mining and Temporal Mining

Unit V
Data Warehousing
Need for Data Warehousing; The Building Blocks of a Data Warehouse;
Architecture and Infrastructure: Data Warehouse Architecture; Infrastructure and
Metadata Management
Principles of Dimension Modeling; Introduction to Dimensional Modeling;
Extract Transform Load (ETL) Cycle; Implementation and Maintenance: Physical
Design process; Aggregates and Indexing; Data Warehouse Deployment

Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books
 Han, J., Kamber, M. (2001). Data Mining: Concepts and Techniques.
Morgan Kaufmann, New Delhi.
 Pang, P., Steinbach, M., & Kumar, V. (2016). Introduction to Data
Mining. Pearson
 Dunham, M.H. (2003). Data Mining : Introductory and Advanced
Topics. Pearson Education, Delhi.
Other Readings
 Sivananda, S.N., & Sumathi S. (2006). Data Mining. Thomsan
Learning, Chennai.

Facilitating the achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy
Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information
Hands-on test, Quiz,
and Lectures, problem
CO2 Assignments, 3
Communication solving, laboratory
Written-test
Technology skills sessions
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test

180
 Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom’s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create
End Semester Evaluation (ESE) - 60 Marks
Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name ADVANCED RESEARCH METHODOLOGY

Course Code BBA4-7001
Course Type Interdisciplinary Minor
Course Credit 4 (3-L , 1-T)
Semester VII

181
Objectives The objectives of the course are to:

 critically analyse a scenario and formulate relevant research problems;

 analyse different scenarios and frame relevant problems that can be
expressed and defined in a professional way (conceptualisation and
operationalization);
 make an informed choice of methods from the relevant research
paradigm/paradigms correlated to the specified research problem; and
 developed skills to make effective use of the library and e-resources in
sourcing literature.

Course Upon successful completion of the course the students will be able to:
Outcomes CO1: Understand various kinds of research, objectives of doing research,
(COs) research process, research designs and sampling
CO2: Develop adequate knowledge on measurement & scaling techniques
CO3: Demonstrate statistical tools & techniques in business applications
CO4: Apply appropriate methodology and data develop models to
facilitate business decision.

Pre-Requisite Basic understanding in statistics & research methods

Course Outline Unit I
Formulation of Research Problem(s) and the logical framework
Underlying Processes of Scientific Research; Role of Theory in Problem
Formulation; Philosophical Basis of Formulation of A Research Problem,
Generating Versus Verifying Theories; The Empirical Unfolding of
Research Problems; Research Questions Stemming from Multi-Method
Research; Mixing Metaphors to Generate Research Problems; Identifying
Research Objectives.

Unit II
Methodological approaches
Quantitative approach
Sample Size and Sampling Techniques; Sampling on Successive Occasions;
Errors in Survey.
Research Design (Experimental, Quasi-Experimental and Observational
Study Designs – Case Control, Cohort and Cross-Sectional); Major
Theoretical and Philosophical Underpinnings of Research including: The
Idea of Validity in Research; Reliability of Measures;

Qualitative approach
Qualitative Research Methods and Research Instruments; Blending
Quantitative and Qualitative Research Designs.

182
 Unit III
Orientation to data collection and analysis
Suitable Data Collection and Analysis Techniques; Qualitative Research-
Content Analysis, Case Study, Ethnographic Studies, Analytical and
Correlational Analysis; Analysis of Variance and Covariance, Partial and
Multiple Correlation; Regression Analysis, Factor Analysis and
Discriminant Analysis.

Unit IV
Ethical considerations and research
Ethical Issues Related to Publishing; Plagiarism and Self-Plagiarism;
Software for Detection of Plagiarism.

Unit V
Report Writing
Report Preparation and Presentation; Interpretation of Data and Paper
Writing; Layout of a Research Paper; Interpretation and Conclusion of the
Research; Writing an Effective Research Proposal;

Pedagogy  Projects
 Activity
 Case Analysis
 Presentations
Evaluation  Continuous Internal Evaluation (CIE): 40 Marks
 End-Semester Evaluation (ESE) : 60 marks
Suggested Text Books:
Readings Zikmund W.G. (2017) Business research Methods, Thompsons, Akash
Press New Delhi.
Reference Books:
 Malhotra N.K. (2019) Marketing Research, An Applied Orientation,
Pearson Education, Inc
 Cooper & Schindler (2017) Business Research Methods, Mcgraw-Hill
 Kothari C.R. (2014) Research Methodology Methods & Techniques,
New age international publisher
 Chawla, D., & Sodhi, N. (2016). Research methodology: Concepts and
cases. Vikas Publishing House.
 Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E.
(2014) Multivariate Data Analysis. 7th Edition, Pearson Education,
Upper Saddle River.

183
 Facilitating the Achievement of Course Outcomes
Bloom’s
Classroom Activities Assessment
Sl. No Course Outcomes (CO) Taxonomy
& Techniques Method
Level
Understand various kinds of Lecture and discussion Quiz 2, 3
research, objectives of doing through small cases
CO1
research, research process,
research designs and sampling
Develop adequate knowledge on Lecture and discussion Group 3
CO2 measurement and scaling projects to be given. Exercises
techniques
Demonstrate statistical tools and
Lecture, Problem Assignment 3
CO3 techniques in business
discussion & case
applications studies
Apply appropriate methodology Lecture Project 4
CO4 and data develop models to Presentation
facilitate business decision.

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (PO) Programme
Outcomes Specific Outcomes
(CO) (PSO)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 - - - - - - - - 2 3 -
CO 2 - 2 - - - - - - 2 3 -
CO 3 - 3 - 3 - - - - 3 3 -
CO 4 - 3 - 3 - - - - 3 -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz Assignments & Case Group
(10) study Projects
(10) (20)
Remember
Understand 10 5
Apply 5 5
Analyze 5 5
Evaluate 5
Create

184
 End Semester Evaluation (ESE) - 60 Marks
Bloom’s Taxonomy Level Test Marks
Remember 10
Understand 10
Apply 10
Analyze 20
Evaluate 10
Create

185
 SEMESTER-VIII

Business Total No. Total

Semester HR Marketing Finance Operations
Analytics of papers credit
VIII Human Resource Retail Income Tax and Strategic Python for
Development Management GST Operations Business Analytics
(4 credit) (4 credit) (4 credit) Management (4 credit) 2
(Major) (4 credit)
20
HR Analytics Bottom of Financial Analytics Technology & AI & Research &
(4 credit) Pyramid (4 credit) Innovation Machine Learning Dissertation
(4 credit) Management (4 credit)
(4 credit)

(Minor) Research & Research & Research & Research & Research & Research &
Dissertation Dissertation Dissertation Dissertation Dissertation Dissertation
(12 credits) (12 credits) (12 credits) (12 credits) (12 credits)

186
Course Name HUMAN RESOURCE DEVELOPMENT
Course Code BBA4-HR201

Course Type Disciplinary Major

Course Credit 4(3-L, 1-T)

Semester VII

Objectives The objectives of this course are to:

 equip the students of business management with concepts, processes and
practical techniques of human resource development from the
perspective of organizational excellence;
 design and implementations of training for a global business
environment.
Course Upon successful completion of the course the students will be able to:
Outcome (CO)
CO1: Understand the meaning and importance of leadership in business
organizations
CO2: Apply the theories of leadership and modify their own style of leadership
as required
CO3: Appraise and apply the ethics of doing business when working as a leader
CO4: Analyse team and can assess the success of teams in different work set-up
CO5: Analyse the role of team, leadership in business organizations
Pre-requisite Human Resource Management

Course Outline Unit– I

Evolution & concepts of HRD
Definition, importance, objectives, and evolution of HRD, Relationship between
HRM and HRD/Training. HRD functions, Role of an HRD Professional,
Challenges to Organizations and to HRD Professionals. A Framework for the
HRD Process. Learning and HRD.

Unit - II
HRD Needs Assessment and Designing HRD Interventions
Strategic/Organizational Analysis, Task Analysis, Person Analysis, Prioritizing
HRD Needs. The HRD Process Model Debate.
Defining the Objectives of the HRD Intervention, The ― Make-Versus-Buy‖
Decision: Creating or Purchasing HRD Programs, Selecting the Trainer,
Selecting Training Methods and Media, Preparing Training Materials and
Scheduling an HRD Program.
Perception and Attribution: Meaning, factors influencing perception, Attribution
theory, errors in attribution, decision making, rationality, and individual
differences in decision making.

187
 Unit - III
Implementing HRD Interventions
Training Delivery Methods, On-The-Job Training (OJT) Methods, Off-The-Job
Training (OJT) Methods Some Final Issues Concerning Training Program
Implementation, Arranging the Physical Environment and Getting Started.

Unit - IV
Evaluating HRD Interventions
The Purpose of HRD Evaluation, How Often Are HRD Programs Evaluated?
The Evaluation of Training and HRD Programs Prior to Purchase, Models and
Frameworks of Evaluation, Kirkpatrick‘s Evaluation Framework, Other
Frameworks or Models of Evaluation, How Technology Impacts HRD
Evaluation.

Unit- V
Career Management and Development
Concepts and Theories. Defining Career Concepts, Stages of Life and Career
Development, Models of Career Development, The Process of Career
Management, Roles in Career Management, Career Development Practices and
Activities, Issues in Career Development, Delivering Effective Career
Development Systems.

Pedagogy  Group Discussion

 Presentation
 Case Study
 Flipped Classroom
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluation (ESE): 60 marks
Suggested Text Book
Readings  Werner, J. M., & DeSimone, R. L. (2012). Human resource
development. Cengage Learning.
Reference Books
 Bhattacharyya, D.K. (2015), Human Resource Development, Himalaya
Publishing House Pvt. Ltd.

Facilitating the Achievement of Course Outcomes (COs)

Sl. No. Course Outcomes (CO) Teaching and Assessment Bloom’s

Learning Activity Method Taxonomy
Level

188
CO 1 Learn various concepts, Lectures, case Case Assignments, 2
objectives, importance, discussion Written test
and functions of Human
Resource Development.

CO 2 Analyse the HRD need Student assigned as Assignments, 4

assessment to design an Lectures Written test
effective HRD
intervention.

CO 3 Apply the knowledge of Problem solving Quiz, Written test 4

how to implement sessions, case
different HRD discussion
Interventions

CO 4 Analyse appropriate tools Lectures, article Assignments, 5

and techniques of discussion Written test
measuring the impacts of
HRD Interventions.

CO 5 Apply career Problem solving Project, Written 5

development activities sessions, case test
for sustainability discussion

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Program Outcomes (POs)

Outcomes
(CO)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - - - - - 1 - 1

CO 2 3 - - - - 3 - - 1 - -

CO 3
3 - 1 - - 1 - - 1 1 1

CO 4 3 - 1 - 3 - - - 1 1 -

189
Course Program Outcomes (POs)
Outcomes
(CO)

CO 5 3 - - - 3 - - 2 1 - 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Assignments &
Bloom’s Presentation Case Analysis
Quiz (10) Project (10)
Category (10) (10)

Remember
Understand 10
Apply 5 5
Analyze 5 5 5
Evaluate 5
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 05
Understand 20
Apply 20
Analyze 10
Evaluate 05
Create

Course Name RETAIL MANAGEMENT

Course Code BBA4-M202
Course Type Disciplinary Major
Course Credit 4 (3L, 1T)
Semester VIII
Course The objectives of the course are to:
190
Objective  describe students the challenges of retail environment in the
marketing and business contexts;
 familiarize the students with retail theories and retail formats
that evolve during retail transformation;
 highlight the need for retail store management and its
challenges in organized retail sector; and
 provide basic concepts, and practices of retail technology in
managing modern retail functions
Course Upon successful completion of the course students will be able to:
Outcome
CO1: Define different retail concepts and theories
CO2: Identify the factors that affect retailing environment
CO3: Illustrate the retail formats, visual merchandising and
retail store operations
CO4: Analyze retail promotion strategies of competitors
and different online and offline retailers
CO5: Evaluate a retail mix strategy for a store or
organization keeping ethical, social and sustainable
issues in mind
Pre-requisite Basic understanding of retail formats
Course Unit-I
Outline Introduction to Retail Management
Definition of Retail Management; Internationalization of Retail;
Retail Theories

Unit-II
Retail Location and Layout
Retail Location Decisions; Location Techniques; Retail Store
Classification; Retail Store Layout; Visual Merchandizing

Unit-III
Merchandise Management
Merchandise Management; Category Management; Merchandise
Assortment and Support

Unit-IV
Retail Promotion
Retail Communication and Promotion; Retail Communication Mix;
Retail Branding; Private Labels; Positioning of a Retail Brand;
Managing Brand Over their Life Cycle; Corporate Branding

Unit-V
Retail Store Operations
Channel Relationship and Partnership; Distribution Logistics and
Stock Control; Computerized Replenishment System; Internet and
Direct Distribution System; Application of IT to Retail; Database
Marketing; Data Mining and Business Intelligence; E-Tailing; Ethics
in Retail; Product Misuse and Safety Issues; Imitation and
191
 Counterfeits
Pedagogy  Presentations
 Roleplay
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings  David, G. (second edition, reprint 2018). Retail Marketing
Management. Pearson Education limited.
 Pradhan, S. (2017). Retailing Management: Text and
Cases. New Delhi: McGrawHill.
Reference Books:
 Bajaj, C., Tuli, R. & Srivastava, N. (2016). Retail Management
(3rd ed) New Delhi: Oxford University Publication.
 Berman, B., & Evans, Jr. (2013). Retail Management- A
Strategic Approach (10th ed.). New Delhi: Pearson Education.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Bloom’s
Sl. No. CO Activities & Assessment Method Taxonomy
Techniques Level
CO1 Define different retail Lectures, Quiz 2
concepts and theories case
discussion
CO2 Identify the factors Lectures, Assignment, Written 2
that affect retailing case Exam
environment discussion
CO3 Illustrate the retail Lectures, Presentations 3
formats, visual case
merchandising and discussion
retail store operations

CO4 Compare retail Lectures, Quiz 4

promotion strategies of case
competitors and discussion
different online and
offline retailers
CO5 Evaluate a retail mix Lectures, Written Exam 5
strategy for a store or case
organization keeping discussion
ethical, social and
sustainable issues in
mind
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analyzing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

192
 Course
Outcomes Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO 1 3 - - - - - - - - - 3
CO 2 3 - - - - - - - - - 3
CO 3 - 2 3 - - 3 - - - - -
CO 4 - - - - 1 - - - 3 - -
CO 5 - - - - - - - - 3 1 -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks

Bloom’s Category Quiz 1 Quiz 2 Assignments &

(10) (15) Presentation
(15)

Remember
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate 5 5
Create

End Semester End Examination (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks
Remember
Understand 10
Apply 20
Analyze 20
Evaluate 10
Create

Course Name INCOME TAX & GST

Course Type Disciplinary Major

193
Course Code BBA4-F202

Course Credit 4 (3 L + 1 T)

Semester VIII

Objectives The objectives of the course are to:

enable students to understand the general objectives of taxation and


know the difference between tax planning and tax avoidance. To
help the students to prepare tax computations (direct and indirect)
 provide tax advice to individuals and companies in different
scenarios. To familiarize the students with how individuals and
businesses comply with various provisions of tax.
Course The outcomes of this course are to:
Outcomes(COs)
CO-1: Understand the meaning of tax and classify the types of taxes; recognize
the previous year and assessment year for the purpose of computing income
chargeable to tax under the Income Tax Act, 1961.

CO-2: Apply the Income Tax Act 1961 in computing the taxable income, under
the five heads of income: salary, house property, business and profession,
capital gains, Income from other sources
CO-3: Analyse the Tax Liability of Individual Assesse including the filing
of Returns
CO4: Evaluate Goods and Service Tax and its Implications.
Pre-Requisite Basic knowledge of Accounting and Finance.

Course Outline Unit I

Income tax law - An overview, the definition of important terms like

agricultural Income, the concept of income, assesse, previous year, assessment
year, company, resident & tax liability, charge of Income, head of income,
Exemptions.

Unit II

Heads of income, income from head salary, house property, income from head
business and profession, income from head capital gains and income from other
sources.

Unit III

Deduction under chapter VI-A, tax deduction at source (TDS), computation of

Gross Total Income and tax liability of individuals.

194
 Unit IV

Set Up and Carry forward, Clubbing of Income, Integration of Agricultural and

Non-Agricultural Income.
Unit V

Introduction to Indirect taxes; Goods and Service Tax

Pedagogy  Group Discussion

 Presentation
 Case Study Analysis
Evaluation  Continuous Internal Evaluation (CIE)- 40 marks
 End-Semester Evaluation (ESE): 60 marks
Reference Text Books

 Singhania,V.K.,& Singhania, M.,(2023), Students‘ Guide to Income

Tax including GST (60 th edition), Taxmann Publications.

 Ahuja, Gupta Girish, et al. (2023)., Practical Approach to Direct &
Indirect taxes: Containing Income Tax and GST, Bharat Law House
Publications.

Other Readings

 Gaur, V.P et al., (2023), Income Tax Law & Practice, Kalyani
Publishers.

Mehrotra, H. C & Goyal, S. P (2023), Income Tax Law &

Practice, Sahitya Bhawan Publications.

Facilitating the Achievement of Course Outcomes (COs)

Unit Course Outcomes Teaching and Learning Blooms Taxonomy

Assessment Method
No. (CO) Activity Level
Understand the
meaning of tax and Lectures, case discussion Quiz, Assignments,
CO1 2
classify the types of Written-test
taxes
Apply the Income
Hands-on test, Quiz,
Tax Act 1961 in Lectures, problem solving,
CO2 Assignments, Written- 3
computing the laboratory sessions
test
taxable income
Analyze the Tax
Liability of Problem discussion, case Quiz, Assignments,
CO3 2, 3
Individual Assessee discussion Written-test
including the filing
195
 of Returns

Evaluate Goods
and Service Tax Problem discussion, case Quiz, Assignments,
CO4 and its discussion 4
Written-test
Implications.

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Presentation Writing Lab

(5) Assignments (30)
(15)

Remember
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 15
Analyze 15
196
 Evaluate 10
Create

Course Name STRATEGIC OPERATIONS MANAGEMENT

Course Type Disciplinary Major

Code BBA4-O202

Credit 4 (3 Lecture + 1 Tutorial)

Semester VIII

Objectives The objectives of the course are to:

 conceptualize and integrate decisions to the activities &

processes of Operation Strategy;
 develop the ability to apply operation strategy to a variety of
organisations and business;
 build competency to introduce concepts and principles of
Operation Management into the organisational mission;
 develop the ability and agility to implement world class
manufacturing & technological changes in a competitive market
and respond to the competitive business environment.

Course After undergoing the course, a student will be able:

Outcome
CO1. To analyse and develop a bird‘s eye view of utilising
organisational resources through continuous improvement of
business parameters – OTD, Quality & Cost.

CO2. To evaluate and apply appropriate operation strategy to

reconcile with market requirements.

CO3. To analyse and implement global supply chain management

system with latest technology.

CO4. To evaluate, monitor and control operation strategy as part

of organisational strategy & mission

Pre-Requisite Operation Management, Quality System Management, Supply

Chain Management, CRMS, Analytical techniques, Accounting &
Finance

Course Unit I
Introduction to Operation Strategy
197
Outline
Operational Excellence & relation to Operation strategy. Operation
Management & Operation Strategy, Content & Process of
Operation Strategy, Performance Objectives.

Unit II

Corporate Strategy
Long term & Short term plans, Mission & Integrated Corporate
Strategy, Establishing competitiveness through Marketing,
Operation, sustainable Practices and Financial Goals, Porter‘s Five
Force analysis, SWOT.

Unit III
Operation Strategy: Developing business plan with marketing and
finance, Demand Analysis, Product and Process & Capacity
Decision, Technology decisions.

Unit IV
Quality Management:
Customer Satisfaction Level, Conformity to design parameters,
Quality system, Process Control Parameters, Global Benchmarking.

Module V
Monitoring & Improvement strategy
Feedback structure, Reporting Process, Analysis and Variation
Process, Organisational Structure for gap Analysis, Process of
corrective action, changes and improvement.
Pedagogy Classroom discussion, Presentations & Case study

Evaluation Continuous Internal Evaluation (CIE): 40 marks

End-Semester Evaluation (ESE: 60 marks

Reference Text Books:

 G. C. Rao, (2023), Operations Management and Strategic

Management, Commercial Law Publishers (India) Pvt. Ltd.
 Nigel Slack, Michael Lewis (2019). Operations Strategy,
Pearson
Reference Books
 Sharma, Mohita Gangwar, Slack Nigel, Lewis Michael
(2018). Operation Strategy (1st. Edition) Pearson.
 Hill, Terry and Alex Hill (2017) Operations Strategy:
Design, Implementation and Delivery, (Kindle Edition),
Amazon
Study Material
Journal articles, specific book chapters, consultant reports will be
198
 shared from time to time.

Facilitating the Achievement of Course Outcomes (COs)

Sl. No. CO Assessment Bloom’s

Method Taxonomy
Level
CO1 To analyse and develop a bird‘s eye view of Test & Quiz 2&3
utilising organisational resources through
continuous improvement of business parameters
– OTD, Quality & Cost.
CO2 To evaluate and apply appropriate operation Small Group 3&4
strategy to reconcile with market requirements. Presentation
CO3 To analyse and implement global supply chain Analytical 3, 4 & 5
management system with latest technology Presentations
CO4 To evaluate, monitor and control operation Case 5&6
strategy as part of organisational strategy & presentation &
mission. Reports
Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:
Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)

Outcomes
(COs)

PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3

CO 1 1 2 1 - 1 - - - 3 - 1
CO 2 - 3 - 3 2 1 2 1 1 2 2
CO 3 - 3 - 2 2 1 3 1 1 2 2
CO 4 - 3 1 3 2 1 3 3 - 2 3

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks
199
 Bloom’s Category Quiz Assignments & Case Analysis
(5) Presentation (15)
(10)
Remember
Understand
Apply 5 5
Analyze 5 5
Evaluate 10
Create

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember 5
Understand 10
Apply 10
Analyze 15
Evaluate 15
Create 5

Course Name PYTHON FOR BUSINESS ANALYTICS

Course Code BBA4-B201

Course Type Disciplinary Major
Course Credit 4 (3-L + 1-T)
Semester VIII
Objectives The objectives of this course are:

 to impart knowledge on use of text mining techniques for deriving

business intelligence
 to achieve organizational goals through different data analytics tools.
 to learn Python based software platform to build, assess, and compare
models based on real datasets and cases with an easy-to-follow
learning curve.
Course Upon successful completion of the course the learner will be able to:
Outcomes (COs) CO1: Understand python for data analytics
CO2: Understand data types of Python Packages and NumPy
CO3: Apply and analyse data with pandas
200
 CO4: Apply descriptive analysis using python library
CO5: Analyse and evaluate model for prediction using python library
Pre-Requisite Basic understanding in Statistics

Course Outline Unit I

Introduction to Python and Analytics
Introduction to Programming and Business Analytics; Coding Style and Jupyter
Notebook; Objects; Variables and Assignment Statements; Data Types and Data
Type Conversion

Unit II
Python Control Flows, Strings and Working with Built-in Compound Data
Types
Conditional Statements; Iterations and Loops; Strings; Lists; Tuples; Dictionaries;
Functions; Modules; and Packages; NumPy

Unit III
Data Manipulation and Analysis with Pandas
Datasets and Types of Variables; Constructing; Indexing; and Slicing a Pandas;
Data Frame; Accessing Columns and Rows in a Pandas; Data Frame; Working
with Subsets; Filtering Data

Unit IV
Descriptive Analytics with Numerical Summary
Numerical Summaries; Data Manipulation Using Pandas; Data Visualisation
Using Packages

Descriptive Analytics with Data Visualisation

Visualisation Techniques; Relationship between Variables;Time Trends

Unit V
Foundation of Predictive Analytics
Probability Calculations Using SciPy; Decision Analysis; Predictive Analytics
Process; Problem Understanding and Data Preparation; Practical Project

Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books

 Kumar, A. (2016). Learning Predictive Analytics with Python, Packt

Publications.
 McKinney, W. (2017). Python for Data Analysis: Data Wrangling with

201
 Pandas, NumPy, and IPython.
 Sarkar D. (2016). Text Analytics with Python: A Practical Real-World
Approach to Gaining Actionable Insights from Your Data

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy
Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information
Hands-on test, Quiz,
and Lectures, problem solving,
CO2 Assignments, 3
Communication laboratory sessions
Written-test
Technology skills
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test
Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom’s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course Outcomes
(COs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -
Total 5 4 4 5 3 2 3 2 5 4 2
202
 Assessment Pattern and Marks Distribution
Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create
End Semester Evaluation (ESE) - 60 Marks
Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

Course Name HR ANALYTICS

Course Code BBA4-HR202

Course Type Interdisciplinary Minor

Course Credit 4(3-L, 1-T)

Semester VIII

Objectives The objectives of this course are:

 to introduces students to the concept of HRM and HR Analytics and
sensitizes them to its rapid uptake in organizations intending to improve
employee performance;
 to explains the usage of people-data in analytical processes that helps to
solve business problems;
 to provide insights regarding the process of gathering HR data and the
application of analytic processes in the domain of human resources;
 to integrate into various HR processes such as recruitment, performance
management, leadership development, job design, compensation, and
retention; and
 to take data-driven decisions will help HR professionals to acquire more
efficiency resulting in higher productivity and improved organizational
performance.
Course Upon successful completion of the course the students will be able to:

203
Outcome (CO) CO1: Understand various functions of HRM
CO2: Appreciate how HR analytics demonstrate basic methods analysing data
to interpret and support HR decisions
CO3: Apply internal and external human resource metrics and their key
indicators
CO4: Analyse how data can be analysed to make decisions on people-related
issues in an organization
CO5: Analyse relevance of Human Capital metrics to the strategic business
goals and how to implement those successfully
Pre-requisite Human Resource Management and fundamental of statistics

Course Outline Unit– I

Introduction to HR Analytics
Concepts of HRM, Introduction to HR Analytics, Evolution of HR Analytics,
HR Information systems and data sources, HR Metric and HR Analytics,
Evolution of HR Analytics; HR Metrics and HR Analytics; Intuition versus
analytical thinking; HRMS/HRIS and Data Sources.

Unit - II
HR Systems and Data-Based Decision Making
Integration of the systems with better data collection methods, analysis tools,
and effective reporting workflow to make data-driven business decisions. With
easy data accessibility on the latest information related to various sub-systems
like time and attendance, manpower planning schedules, payroll reports,
performance metrics, and other HR data, Linking the data insights to develop
data-driven HR organizations, best practices across HR Analytics life cycle.

Unit - III
Understanding the Cost of HR Initiatives:
Satisfaction, Commitment, and Engagement as Job Outcomes, The Logic
Connecting Employee Attitudes, Behaviours, and Financial Outcomes, The
Logic of Employee Turnover: Separations, Acquisitions, Cost, and Inventory,
Voluntary Versus Involuntary Turnover, Functional Versus Dysfunctional
Turnover.

Unit - IV
Acquisition and Performance Analytics
Recruitment and Selection Analytics: Evaluating the Reliability and validity of
selection models, finding out selection bias, Predicting the performance and
turnover, Performance Analysis: Predicting employee performance, Training
requirements, evaluating training and development, Optimizing selection and
promotion decisions.

Unit- V
Measuring Results in HR
204
 Use of Metrics to measure results in HR – Process vs. Outcome, Efficiency vs.
Effectiveness, and Lead vs. Lag. Learn to apply the analytics maturity model to
plan HR interventions in organizations..

Pedagogy  Group Discussion

 Presentation
 Lab-based Activities
 Case Study
Evaluation  Continuous Internal Evaluation-40 marks (Writing Assignments,
Quiz, Presentation, Case Study)
 Lab –20 marks
 End Semester-40 marks of minimum 2hrs duration
Suggested Text Books
Readings  Robbins, S. P., Judge, T. A., & Vohra, N. (2017). Organizational
Edwards, M.R., & Edwards, K. (2019). Predictive HR analytics:
Mastering the HR metric. Kogan Page Publishers.
 Fitz-Enz, J., & John Mattox, I.I. (2014). Predictive analytics for human
resources. John Wiley & Sons.Cengage.

Facilitating the Achievement of Course Outcomes (COs)

Sl. No. Course Outcomes Teaching and Assessment Bloom’s

(CO) Learning Activity Method Taxonomy Level
CO 1 Define the basic Lecture, discussion Small group 2
concepts of through case lets and exercises,
performance cases Question and
management. answer

CO 2 Understand Classroom discussion Case analysis and 3

various techniques and group presentation, Group
of employees‘ situation based problem Presentation
performance. solving.

CO 3 Apply different Case analysis and role Case analysis and 3

issues of play activity Video making
employees‘
compensation.

CO 4 Analyze the latest Lecture, discussion, Assignment and 3

trends of case studies, situational activity
compensation presentation
management.

205
 CO 5 Apply the wage Case studies and Project 4
theories while discussion Presentation and
designing question answer
compensation of
employees.

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying; Level 4:

Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Course Programme Outcomes (POs)

Outcomes
(CO)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - - - - - 1 - 1

CO 2 3 - - - - 3 - - 1 - -

CO 3 3 - - - - - - - 1 - 1

CO 4 3 - 1 - 3 - - - 1 1 -

CO 5 3 - 1 - 3 1 - 2 1 1 1

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) & Lab – 40+2-= 60 Marks

Assignments &
Bloom’s Presentation Case Analysis
Quiz (10) Project (10)
Category (10) (10)

Remember
Understand 10

206
 Apply 05 05 10

Analyze 05 10 05

Evaluate
Create

End Semester Evaluation (ESE)- 40 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 15
Analyze 10
Evaluate 05
Create

Course Name BOTTOM OF THE PYRAMID (BOP)

MARKETING
Course Code BBA4-M201
Course Type Interdisciplinary Minor
Course credit 4 (3L, 1T)
Semester VIII
Objectives The objectives of the course are:
 to familiarize students with a conceptual understanding of
BOP Market; and
 to prepare students to emerge with cutting-edge
knowledge and skill to create and handle the BOP Market
Course Upon successful completion of the course students will be able to:
Outcomes(COs) CO1: Develop a deeper level of understanding of BOP markets
among the course participants
CO2: Identify challenges and opportunities in the BOP market
CO3: Apply knowledge of psychology of consumption on BOP
CO4: Analyze the market potential at BOP
CO5: Evaluate an eco-system of profit-with purpose
Pre requisite Basic concepts of Marketing and Consumer behavior
Course Outline Unit-I
Market and marketing at BOP: Where we are and what we
know
Evolving and Expanding Marketing to Address Challenges and
Opportunities in BOP Markets; Serving the World‘s Poor
Profitably; Perils and Problems of the BOP: Fortune at the BOP;
207
 Ethical Concerns at the BOP

Unit-II
Marketing models at Bottom of the Pyramid
Markets and Marketing at the BOP; Social Vs Commercial
Marketing; Creating Shared Value; Profitable Business Models
And Market Creation at BOP

Unit-III
Consumer behavior at the bottom of the Pyramid Market
Economic Lives at the BOP; Consumer Culture and the Culture of
Poverty; The Psychology of Consumption in Poverty; Marketing
Factors Influencing the BOP

Unit-IV
Innovation at the BOP market
Strategic Innovation at the BOP; Driving Innovation from the
BOP; Reverse Innovation, Emerging Markets, and Global
Strategy

Unit-V
Marketing strategy at the Bottom of the Pyramid Market:
Lesson from marketers
Competition at BOP; Marketing Process in BOP Markets;
Reinventing Strategies at BOP
Pedagogy  Presentations
 Roleplay
 Case Analysis
Evaluation Continuous Internal Evaluation (CIE): 40 marks
End-Semester Evaluation (ESE): 60 marks
Suggested Text Books:
Readings  Prahalad, C. K. (2005). Fortune at The Bottom of The
Pyramid-Eradicating Poverty Through Profits. Pearson
Education, Inc.
 Singh, R. (2018). Bottom of the pyramid marketing :
making, shaping and developing BOP markets. Emerald
Publishing.
https://books.emeraldinsight.com/page/detail/Bottom-of-
the-Pyramid-Marketing/?k=9781787145566
Reference Books:

 Malodia, S., Gupta, S., & Jaiswal, A. K. (2019). Reverse

innovation: a conceptual framework. Journal of the
Academy of Marketing Science, 48, 1009–1029.
https://doi.org/10.1007/s11747-019-00703-4
 Mason, K., Chakrabarti, R., & Singh, R. (2017). Markets
and marketing at the Bottom of the pyramid. Marketing
208
 Theory, 17(3), 261–270.
https://doi.org/10.1177/1470593117702286
 Sharma, G., & Jaiswal, A. K. (2018). Unsustainability of
Sustainability: Cognitive Frames and Tensions in Bottom
of the Pyramid Projects. Journal of Business Ethics, 148,
291–307. https://doi.org/10.1007/s10551-017-3584-5

Facilitating the Achievement of Course Outcomes (COs)

Classroom Bloom’s
Sl. No. CO Activities & Assessment Method Taxonomy
Techniques Level
CO1 Develop a deeper Lectures, Quiz 2
level of understanding case
of BOP markets discussion
among the course
participants
CO2 Identify challenges Lectures, Assignment, Written 2
and opportunities in Exam
the BOP market case

discussion

CO3 Apply knowledge of Lectures, Presentations 3

psychology of case
consumption on BOP discussion
CO4 Analyze the market Lectures, Quiz 4
potential at BOP case
discussion
CO5 Evaluate an eco-system Lectures, Written Exam 5
of profit-with purpose case
discussion

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

209
Course
Outcomes Programme Outcomes (POs)
(COs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 3 - - - - - - - - - 3

CO 2 3 - - - - - - - - - 3

CO 3 - 2 3 - - 3 - - - - -

CO 4 - 1 - - 1 1 1 - 3 - -

CO 5 - - - - - - 3 - 3 1 -

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Quiz 1 Quiz 2 Assignments &
(10) (15) Presentation
(15)

Remember
Understand 5
Apply 5 5 5
Analyze 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 20
Analyze 20
Evaluate 10
Create

210
Course Name FINANCIAL ANALYTICS
Course Type Interdisciplinary Minor

Course Code BBA4-F201

Course Credit 4 (3 L + 1 T)

Semester VIII

Objectives The objectives of the course are to:

develop an in-depth understanding of the major areas in

Financial Analytics, including time series, portfolio
optimization, asset pricing model, fixed income
securities, financial derivatives, and credit risk
management
 understand the types of financial data and its handling
procedure.
 evaluate the fundamental role of R/Python in analyzing
financial data.
 evaluate business and regulatory implications of the
finance industry.
 analyze financial data of the business using different
tools.
Course After undergoing the course, a student will be able to:
Outcomes
CO-1: Understand the application of quantitative methods of
(COs)
financial analysis in a business using R
CO-2: Apply different financial modelling into investment
proposal
CO-3: Analyse the financial data using different financial models
including Capital Budgeting.
CO4: Evaluate different investment alternatives through
analytical modelling
Pre- Basics of Finance and Programming
Requisite

Course Unit I
Outline Introduction to Time Series Analysis
Introduction to Business Analytics in Finance and overview,
Types of financial data, introduction to R/Python for handling
financial data. Working with time series data, Modeling and
forecasting, Co-integration, Modeling volatility. Volatility
forecasting.

Unit II
211
 Portfolio Optimization
Introduction to Portfolio Optimization, Mean-Variance model,
Tangency portfolio and Capital Market Line, Noise in the
covariance matrix. Exercise with real data

Unit III
Asset Pricing Models
Introduction to Capital Asset Pricing Model, Arbitrage Pricing
Theory, Beta estimation, Beta estimation from linear regression,
Model Testing, Data collection, Modelling the SCL, Testing the
explanatory power of the individual variance.

Unit IV
Fixed Income Securities
Measuring market risk of FIS, Immunization of fixed income
portfolios, Pricing a convertible bond, The term structure of
interest rate, the estimation problem, Estimation of the term
structure by linear regression, Cubic spline regression.

Unit V
Derivatives Pricing and Credit Risk Management
The Black-Scholes model, The Cox-Ross-Rubinstein model,
Connection between the two models, Greeks, Implied volatility.
Credit default models, Correlated defaults, migration matrices
Pedagogy Classroom discussion, Presentations & Case study

Evaluation  Continuous Internal Evaluation (CIE)- 40 marks

 End-Semester Evaluation (ESE): 60 marks
References Text Books:

 George Daroczi , Michael Puhle , MartonMichaletzsky

,ZsoltTulassay, Kata Varadi and Agnes VidovicsDancs,
Introduction to R for Quantitative Finance, Packt
Publishing 2013.
 Basic econometrics by Gujarati
Reference Books

 Introductory econometrics for Finance by Chris Brooks

2nd Ed.
 Stattstcial analysis for Financial data in R by Dr. Marcel
Dettling –Springer Publications

212
 Facilitating the Achievement of Course Outcomes (COs)

Unit Teaching and Learning Blooms

No. Course Outcomes (CO) Activity Assessment Method Taxonomy
Level
Understand the application
of quantitative methods of Lectures, case Quiz, Assignments,
CO1 2
financial analysis in a discussion Written-test
business using R
Apply different financial Hands-on test, Quiz,
Lectures, problem
CO2 modelling into investment Assignments, 3
solving, laboratory
proposal Written-test
sessions
Analyse the financial data
using different financial Problem discussion, Quiz, Assignments,
CO3 2, 3
models including Capital case discussion Written-test
Budgeting
Evaluate different
investment alternatives Problem discussion, Quiz, Assignments,
CO4 4
through analytical case discussion Written-test
modelling

Bloom’s Taxonomy: Level 1: Remembering; Level 2: Understanding; Level 3: Applying;Level 4:

Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes(COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course
Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
(COs)
CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

213
 Bloom’s Category Presentation Writing Lab Attendance &
(5) Assignments (30) Class
(10) Participation
(5)
Remember
Understand 5
Apply 5 5 5
Analyze 5 10
Evaluate 10
Create

End Semester Evaluation (ESE)- 40 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 10
Apply 15
Analyze 15
Evaluate 10
Create

Course Name TECHNOLOGY AND INNOVATION

MANAGEMENT
Course Code BBA4-O201
Course Type Interdisciplinary Minor
Course 4 (3-L, 1-T)
Credit
Semester VIII
Objectives The objectives of this course are:
 to enable student, understand the importance of Technology
Management;
 to help students to understand the various aspects of
technological innovation and subsequent diffusion; and
 to analyses the Technology Management scenario in India

214
Course By the end of the course, the students will be able to:
Outcomes CO1: Understand the strategic importance of technology for any
(CO) business
CO2: Analyze the strategic implication of technology
CO3: Evaluate the organizational and financial implications of
technology
CO4: Evaluate the social and human aspects of technology
Pre-requisite Operation Management, People Management, Excel and MIS.
Course Unit - I
Outline Introduction
Evolution of Technology; Effects of New Technology; Technology
Innovation; Invention-Innovation-Diffusion; Revolutionary and
Evolutionary Innovation; Product and Process Innovation;
Technology Indicators

Unit - II
Strategic Implications of Technology, Assessment &
Forecasting
Technology-Strategy Alliance; Convergent and Divergent Cycle;
Balanced Approach; Technology Choice; Technological Leadership
and Followership; Technology Acquisition; Technological
Forecasting

Unit - III
Organizational Implications of Technology
Relationship between Technical Structure and Organizational
Infrastructure; Flexible Manufacturing Management System
(FMMS)

Unit - IV
Financial Aspects in Technology Management
Improving Traditional Cost Management System; Barriers to the
Evaluation of New Technology

Unit - V
Social & Human Aspects in Technology Management
Technological Change and Industrial Relations; Technology
Assessment and Environmental Impact Analysis; Integration of
People and Technology; Organizational and Psychological Factors;
Organizational Outcome
Pedagogy  Lectures
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End Semester Evaluations (ESE): 60 marks
Suggested o Text Books

215
Readings  Betz, F. (2016). Strategic Technology Management, McGraw
Hill.
 Terek, K. (2016). Management of Technology, McGraw Hill.
Other Readings
 Rastogi, P.N. (2016). Management of Technology and
Innovation. PHI.

Facilitating the Achievement of Course Outcomes (COs)

Classroom Assessment Bloom’s

Sl. No CO Activities & Method Taxonomy
Techniques Level
Understand the Lectures, Case
strategic importance analysis
CO1 of technology for Quiz, End Term 2
any business.

Analyze the Lectures, Case Field Project, End

strategic implication analysis Term
CO 2 of technology 4

Evaluate the Lectures, Case Assignment, End

organizational and analysis Exam 5
CO 3 financial
implications of
technology

CO 4 Evaluate the social Lectures, Case Assignment, End

and human aspects analysis Exam
of technology
Bloom’s Taxonomy: Level 1: Remembering, Level 2: Understanding, Level 3: Applying, Level 4:
Analysing, Level 5: Evaluating, Level 6: Creating

Mapping of the Course Outcomes to the Programme Outcomes (POs)

Course

216
 Outcomes Programme Outcomes (POs)
(CO)
PO 1 PO 2 PO 3 PO4 PO 5 PO6 PO 7 PO8 PSO1 PSO2 PSO3
CO 1 2 3 1 - 1 1 2 3 2 1 3
CO 2 2 3 1 - 1 1 2 3 2 1 3
CO 3 2 3 1 - 1 1 2 3 2 1 3
CO 4 2 3 1 - 1 1 2 3 2 1 3

Assessment Pattern & Marks Distribution

Continuous Internal Evaluation (CIE)- 40 Marks

Bloom’s Category Quiz Writing Field Project

(10) Assignments (20)
(10)

Remember
Understand 10
Apply 10
Analyze 10
Evaluate 10

End Semester Evaluation (ESE)- 60 Marks

Bloom’s Taxonomy Level Test Marks

Remember
Understand 20
Apply
Analyze 20
Evaluate 20

Course Name AI & MACHINE LEARNING

Course Code BBA4-B202
Course Type Interdisciplinary Minor
Course Credit 4 (3 L + 1 T)
Semester VIII
217
Objectives The objectives of this course are:

 to learn the basic concepts of AI principles and approaches.

 to develop the basic understanding of the building blocks of AI.
 to let the students understand the basic concepts of machine learning.
 to make students aware about computational problem
Course Outcome Upon successful completion of the course the Learner will be able to:
CO1: Understand concepts of AI and its functioning
CO2: Apply AI in real world problems
CO3: Analyze using heuristics search techniques
CO4: Analyze and evaluate using supervised learning
CO5: Analyze and evaluate using un supervised learning
Pre-Requisite Basic Mathematical and Statistical concepts
Course Outline Unit I
Introduction to AI
Introduction to Artificial Intelligence; Background and Applications; Turing Test
and Rational Agent approaches to AI; Introduction to Intelligent Agents; Their
Structure; Behavior and Environment.

Unit II
Application of AI
Problem Solving and Searching Techniques; Problem Characteristics; Production
Systems; Control Strategies; Breadth First Search; Depth First Search; Hill
Climbing and its Variations.

Unit III
Heuristics and Search Technique
Heuristics Search Techniques; Best First Search; A* algorithm; Constraint
Satisfaction Problem; Introduction to Game Playing; Min-Max and Alpha-Beta
Pruning Algorithms.

Unit IV
Machine Learning
Introduction: Introduction to Machine Learning System; Machine Learning Basic
Definitions; Types of Learning; Examples of Machine Learning Applications;
Learning Associations; Classification; Regression; Hypothesis Space and
Inductive Bias; Evaluation.
Supervised Learning Setup (Training, Testing); Minimum Distance Classifier; k-
nearest Neighbour Classifier; Density Estimation; Linear Regression; Logistic
regression; Perceptrons (single layer / multi-layer); Model Selection;

218
 Dimensionality Reduction; and Feature Selection.

Unit V
Supervised Learning
Clustering; Similarity Measures; K-means Algorithm; Hierarchical clustering;
Density Based Clustering; Anomaly Detection; Cluster Validation Expectation
Maximization; Mixture of Gaussians; Factor Analysis; PCA (Principal
Components Analysis); ICA (Independent Components Analysis).
Pedagogy  Presentations
 Problem Solving
 Case Analysis
Evaluation  Continuous Internal Evaluation (CIE): 40 marks
 End-Semester Evaluation (ESE): 60 marks
References Text Books

 Knight, K. and Rich, E. (2017). Artificial Intelligence (3rd ed.), TMH.

 Russell, S. and Norvig, P. (2020). Artificial Intelligence a Modern
Approach (4th ed.), Pearson.
 Mitchell, T. (2017). Machine Learning, McGraw- Hill.
 Alpaydin, E. (2020). Introduction to machine learning. MIT press.
 Devi, K. G., Rath, M., & Linh, N. T. D. (Eds.). (2020). Artificial
Intelligence Trends for Data Analytics Using Machine Learning and Deep
Learning Approaches. CRC Press.

Facilitating the Achievement of Course Outcomes

Unit Course Outcomes Teaching and Learning Blooms Taxonomy
Assessment Method
No. (CO) Activity Level
Understand the
Quiz, Assignments,
CO1 basic of computers Lectures, case discussion 2
Written-test
and software
Apply Information
Hands-on test, Quiz,
and Lectures, problem solving,
CO2 Assignments, 3
Communication laboratory sessions
Written-test
Technology skills
Understand Data
Communication Problem discussion, case Quiz, Assignments,
CO3 2
and Computer discussion Written-test
Networks
Apply computer Case discussion Hands-on test,
CO4 knowledge for E Assignments, Quiz, 3, 4
commerce Written-test

219
 Lectures, case discussion
Analyze data using Quiz, Assignments, 3, 4
CO5 with software, laboratory
software Written-test
sessions
Bloom’s Taxonomy:Level 1: Remembering; Level 2: Understanding; Level 3: Applying
Level 4: Analysing; Level 5: Evaluating; Level 6: Creating

Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)

Programme Outcomes (POs)

Course Outcomes
(COs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO 1 2 - 2 2 - - - 2 2 2 -
CO 2 2 3 3 2 3 3 1 2 3 2 3
CO 3 2 3 - 3 4 4 3 - 3 2 -
CO 4 3 3 3 2 3 - 3 - 3 2 2
CO5 2 3 3 3 - - 3 - 3 - -
Total 5 4 4 5 3 2 3 2 5 4 2

Assessment Pattern and Marks Distribution

Continuous Internal Evaluation (CIE) - 40 Marks
Bloom’s Category Presentation (5) Assignment (15) Lab Test (20)
Remember
Understand 5
Apply 5 5
Analyze 5 5 5
Evaluate 5 5
Create

End Semester Evaluation (ESE) - 60 Marks

Bloom’s Taxonomy Level Test Mark
Remember
Understand 15
Apply 15
Analyze 15
Evaluate 15
Create

220
17.2 RESEARCH & DISSERTATION
Students choosing a 4-Year Bachelor‘s degree (Honours/Honours with Research) are going to
undertake research projects under the guidance of a faculty member. These students are expected to complete
the Research Project in the eighth semester and submit a dissertation.

221
1. PART-III
Examination:
a. Paper setting norms: Paper setting norms shall be adopted as per the provisions made in the
―
Examination Policy & Procedure.‖ The proportion of Continuous Internal Evaluation (CIE) &
End Semester Evaluation (ESE) for UG program shall be 40: 60
b. Continuous Internal Evaluation (CIE): Continuous internal evaluation shall comprise a
minimum of 3 components.
The concerned faculty can choose the components from a basket of components viz. Assignments, Quiz,
Presentations, Short-Term Projects, Class Test, Case Studies, and Group Discussions.
c. End Semester Evaluation (ESE): End semester evaluation will be held preferably on
consecutive days. There will be one sitting per day. The duration of the examination will be 3
hours for 60 marks. The question pattern shall comprise of three sections viz. Section A, B, and
C.
Section A: This section will consist of three parts. Each part shall include 2 questions. A student has to
answer one question from each part. Each question in Section A shall carry 5 marks (3X5 = 15)

Section B: This section will consist of three parts. Each part shall include 2 questions. A student has to
answer one question from each part. Each question in Section B shall carry 10 marks (10X3 = 30)
Section C: This section includes 1 question carrying 15 marks. The questions should ideally be
application oriented (1X15 = 15)
d. Conduct of Examination: English shall be the medium of instruction and examination.
e. Back/Repeat Examination: The back paper examinations shall be held once a year after the
declaration of end-semester examinations. However, a student who secures less than 4 grade points in
individual paper in odd/even semester may appear the said paper in the following odd/even semester. A
candidate who appears back/repeat examination shall not be considered for award of Gold Medal.
f. Rules to Pass: A student is required to secure at least 4-grade points (30% or above) to pass
individual paper and 4.25 CGPA (40% in aggregate) to pass the examination. The details of
grading shall be printed on the back side of the University Mark Sheet.
In order to pass an individual paper a student has to secure a minimum of 30% of marks both in
Continuous internal evaluation and End semester evaluation.
g. Unfair means in Examination: Any unfair means adopted by any examinee in any examination
conducted by the University shall be punishable as per rules of the University.
h. Grading System: The University follows a system of Absolute Grading for assessment of
students' performance. The following table depicts the letter grade on a ten-point scale:

222
 PERFORMANCE GRADE RANGEOF MARKS GP DIVISION
Outstanding „O‟ 90 - <= 100 10
Excellent „A+‟ 80 - < 90 9 First Class
Very Good „A‟ 70 - < 80 8 >=6.32 CGPA
Good „B+‟ 60 - < 70 7
Above Average „B‟ 50 - < 60 6 Second Class
>=5.27 - <6.32
Average „C‟ 40 - < 50 5 Pass
>=4.25 - 5.27
Pass „P‟ 30 - < 40 4
Fail
Failed „F‟ Below 30 0
Absent „Ab‟ - 0 „Ab‟

N.B.
 There shall be no provision for third class.
 A transitory letter „Grade I‟ shall be introduced for cases where the results are incomplete. This
grade shall automatically be converted into an appropriate grade(s) as and when the results are
complete.

 A student‟s level of competence shall be categorized by a positive Grade Point Average to be

specified as:
 Point = Integer equivalent of each letter grade
 Credit = Integer signifying the relative emphasis of individual course item(s) in a semester as
indicated by the Course structure and syllabus.
 Credit Point = Integer equivalent of each letter grade (Point) x Integer signifying the relative
emphasis of individual course item in a semester as indicated by the course structure and
syllabus (Credit)
 Credit Index = ∑ Credit point of course item
CreditIndex
 Grade Point Average (GPA) =

Credit

223
 Credit Index fora Semester
 Semester Grade Point Average (SGPA) =

Credit

 Cumulative Grade Point Average (CGPA) = Credit Indexof all Previous Semester upto a
semester

i. Special Grace Mark

Credit
The Board of Conducting Examiners shall undertake in-depth analysis of the performance of theexaminees. If the
Board feels satisfied, it may recommend the result to be passed and published under the authority of the
University. On the other hand, if the Board is of the opinion that performance of the students in general is not up
to the mark in a particular paper, it may recommend award of Special Grace Mark within permissible limit and
thereafter may recommend the result to be passed and published.

j. Common Grace Mark Rule

Notwithstanding the provisions mentioned above, all under-graduate students whose performance is poor are
entitled to privileges of this Grace Mark Rule. This rule, here-in-after shall be called the Common Grace Mark
Rule of the University for undergraduate students only. This rule shall be made applicable in case of those
students who after receiving suchgrace, clear the end semester examination. However, the maximum grace mark
is restricted to 2% of the total marks of the semester examination, provided further that the grace mark in any
paper shall not exceed 10% of the maximum marks in that subject. The aggregate shall be considered as a subject
for this purpose.

224
  This rule shall be applicable in case of those candidates who clear the Semester
Examination after receiving this grace mark.
 Subject to a maximum of 2% of the total marks of the Semester be awarded in a
distributive manner in each paper in which the examinee has secured less than the pass
mark. Maximum grace mark in any individual paper shall not exceed 10% of the total
marks in that paper. Aggregate shall be considered as a subject for the purpose.

k. Equivalent Percentage of Marks

The following formulae shall be used to calculate the equivalent percentage of marks.
Equivalent Percentage of Marks = CGPA X 9.5

l. Award of Distinction: Students securing „B‟ grade or above in aggregate in their first
appearance shall be awarded „Distinction‟. However, students who could not appear in an
examination due to their approved participation in the Inter-University, State or Inter-State
competitions or in Games and Sports at national/International level representing BGU, will get
one chance exemption for „Distinction‟. Students who have cleared back examination or a
student in whose case „Grace Mark Rule‟ has been applied or student booked for adoption of
unfair means in examination shall not be eligible for award of „Distinction.‟

m. Transcript & Grade Sheet

The transcript and the grade sheets shall be prepared as per format prescribed by the University Grants
Commission.

2. Academic Integrity: Academic integrity is about honest presentation of a student's academic

work. It means acknowledging the work of others while developing his/her insights, knowledge
and ideas. Academic work in a University depends on the practice of academic integrity as a core
value. It is an important part of academic life for teachers as well as the students and is also
essential to all academic thought and practice. All work produced must acknowledge the sources
of ideas presented and cite the original work.
In preparing assignments, a student is required to do research and draw on the ideas of others. He /She is
encouraged to read widely but must also acknowledge any idea that is not his/her own by including
citations in the text/reference at the end of every assignment/project. All submitted documents
(assignments/ reports/ term papers/ dissertation etc.) will be checked through plagiarism software.
Documents will be accepted only if cleared by the software. Documents

225
 beyond the permissible limit as per UGC guidelines (the latest UGC norms to be available with the
Controller of Examinations) will be rejected out rightly. It is the responsibility of a student to reference
correctly. If he/she does not know the Harvard Referencing System or another one, such as the APA/MLA
system, then it is the responsibility of the student to find out how to do this. However, a student may take
the help of the concerned teacher.

Penalties for Plagiarism

Penalties for plagiarism can be severe, depending on the nature and frequency of offences. If a student has
been charged with academic misconduct for plagiarism, he/she will have to attend a hearing to defend or
explain his/her actions. If a student is found guilty he/she may get no marks for that assignment, or he/she
may fail in the course. In the case of repeated offence, students may be expelled from the programme.

3. Code of Conduct for Examinations

a. Examinees are to report at their respective halls of Examination (or available on virtual
platform) in case of online examinations 15 minutes before the commencement of the
examination.
b. Examinees are required to be in formal attire during the examination.
c. Examinees are required to come with their pen, pencil, ruler, eraser etc. However, books,
notes, statistical tables, log tables etc. are strictly prohibited.
d. Examinees are instructed not to bring mobile phones, smart watches to the examination halls.
e. Examinees, wherever necessary, have to undergo a physical search by internal squad
members (Gents & Ladies) before entry into the examination hall.
f. Examinees are advised to go through the instructions mentioned in the answer sheet/ question
paper and are required to follow them in letter and spirit.
g. Examinees, on receipt of the answer sheet and the question paper, should see that printing is
clearly visible and that the answer sheet contains all the pages. Any deviation noticed should
be brought to the knowledge of the hall invigilator present in the hall.
h. Examinees are required not to write answers in the front inner page of the answer sheet.
i. Examinees are to fill in the columns of the answer sheet like Roll No, Paper and Paper Code &
Date etc. correctly.
j. Any communication with other students, writing on the question paper/palm and

226
use/possession of any incriminating material shall amount to the adoption of unfair means in the examination
and shall invite punishment or penalty as codified in ―E
xamination Policy andProcedure ―
adopted by the
University.
k. Examinees should observe absolute silence in the examination hall (or online platforms, if
examinations conducted online) at the time of examination. The invigilator reserves the right
to expel an examinee from the examination hall if any activity of an examinee is in
contravention of rules of examination.
l. Additional answer sheets will not be issued 10 minutes prior to the end of the examination.
Hence, examinees are instructed to plan the use of additional answer sheets accordingly.
m. Examinees are advised not to take eatables, soft drinks, and water inside the examination hall
n. Examinees will be allowed to visit the washroom after one hour, that too once only during the
entire period of examination. However, nobody will be allowed to leave the examination hall
for any purpose what so ever half an hour before the end of the examination.
o. The examinees should deposit the answer script with the hall invigilator before leaving the
examination hall (or as per special instructions given in case of online examinations).
Carrying answer scripts outside the hall is a punishable offence.
p. Indulgence in any sort of activity that will disturb the sanctity of the examination shall be
punishable.
q. Examinees must ensure to write their name and roll no clearly and correctly on every sheet of
question paper and any other paper such as tables, graphs etc. The violation of this rule
will invite disciplinary action.
r. Correction fluid must not be used.
s. Number your answers in the left-hand margin as per the number given in question paper.
t. Examinees are required to promptly submit the answer sheet without making any delay. They
are required to tie the answer sheets (additional if any) well before the examination time gets
over.
The guidelines mentioned above are to be scrupulously followed during the period of the examination.
Despite warnings, reminder etc. if the activity of any examinee is contrary to the established norms, then
such examinee shall be punished as per the prevailing rules of the University.

227
Codified Rules for Award of Punishment for Adoption of Unfair Means in
Examination
Adoption of Unfair Means Award of Punishment
1 Minor infringements like talking with other First, a warning shall be given to the
examinees during the examination, leaving concerned examinee by the invigilator to
marks on the answer sheets which can lead rectify/not repeat the infringement. If the
to identification of the examinee by the examinee repeats the infringement despite
answer sheet checker including mentioning the warning, the examinee shall be expelled
of roll number on the answer script except from the concerned examination. An
where specifically asked to provide the opportunity of hearing shall be given to the
same, possession but not use of concerned examinee to appear before the
unauthorized materials during the examination committee to explain why he
examination shall not be
expelled.
2 Use of unauthorized material during The examinee shall be expelled from the
examination concerned examination. An opportunity of
hearing shall be given to the concerned
examinee to appear before the examination
committee to explain why he shall not be
expelled.
3 Violation of rules and instructions during As specified in Online Examination Rules
online examinations

***********

228