4 - Decision Making Model
4 - Decision Making Model
Decision making is the judgment of the process by which one can choose
among a number of alternative courses of action for the purpose of achieving
goals.
It decides, what should be done? how should it be done? when and by whom
should be done? It calls for both judgemental and imagination activity to select
one from many alternatives, so decision making is an intellectual activity.
Importance of Decision making
• It is required to supply financial, technical, and other information as input to help
decision making at a higher management level for achieving maximum profit.
Decisions are generally made to fulfil the objectives of the organization.
• In business, whatever the business is small or big, changes in condition take place,
shifts in personal occur, unforeseen contingencies arise. Moreover just to get started,
and keep them moving, decisions must be made.
• Decision making is important for all management activities. It helps to set objectives,
prepare plans of action, determine the organizational structure, motivate employees
to be more productive, and introduce innovations.
Decision making Model ?
• Based on intuition
• Based on rationality
There are three kind of personalities who can take decisions based on –
• Based on intuition
• Based on rationality
Even one personality can take decisions on the basis of all the mentioned models
depending upon the situations.
Decision making Model
• Experience
• Values or ethics
• Sub-consciousness
Decision making Model
• Rather than logical reasoning, the intuitive decision model uses feelings and instinct to
make decisions. Often, team leaders or managers use this model to make quick
decisions when they don't have a lot of time for research or planning.
• The process of an intuitive decision is less structured and may use previous knowledge
of similar goals or obstacles to determine a useful solution.
Decision making Model
• Teams typically use the rational decision model when they have time for meetings and
research, which allows them to create a list of potential solutions and discuss the pros
and cons of each.
Decision making Model
Here are the steps to follow when using a rational decision-making model-
i) Define the goal or obstacle: we must define the goal or obstacle we wish to
achieve or overcome. Defining this helps us to understand exactly what outcome our
solution should produce.
ii) Determine the relevant information: we consider delegating research tasks to our
team or brainstorming during a team meeting. Determine what information about our
goal or obstacle is relevant to finding a solution.
iii) Create a list of options: Using the relevant information, the team can create a list
of potential options for solutions with evidences for why they would solve or achieve
our goal or overcome our obstacle.
Decision making Model
iv) - Arrange options by their value: After creating a list of options, arrange them by
their likelihood of success. Options that have a higher chance of success also have a
higher value, while options with little evidence may have a lower value.
v) - Choose the best option: Consider the value of each option and how it can help
the company succeed. With the help of the team, come to a consensus about the best
option for a solution using the information available.
vi) - Finalize your decision and take action: Once the team decides on the best
solution, clearly state the commitment to the solution and implement.
Decision making Model
• Most of the time in the real world , it is quite difficult to know all the alternatives.
• Limitations include the difficulty of the problem requiring a decision, the cognitive
capability of the mind, and the time available to make the decision. Therefore,
humans do not undertake a full cost-benefit analysis to determine the optimal
decision, but rather, choose an option that fulfils their adequacy criteria.
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