Department of Management Studies

Scheme Summary

Semester Hours Credits Marks

1 30 30 900
2 30 30 900
3 20 19 500
4 30 25 700
Total 110 104 3000

Scheme for Master of Business Administration

First Year - Semester – I

Total
Sub Code Name of Subject Teaching Scheme Total Theory Practical
Credit Total
Marks
L T P TAE CAE END Internal External

MBL211 Managerial Economics 3 - - 3 3 20 30 50 - - 100

Quantitative
MBL212 3 - - 3 3 20 30 50 - - 100
Technique

Legal Aspects of
MBL213 3 - - 3 3 20 30 50 - - 100
Business

Management
MBL214 3 - - 3 3 20 30 50 - - 100
Accounting

Marketing of Product
MBL215 2 - - 2 2 10 15 25 - - 50
& Services

MBL216 Human Resource 3 - - 3 3 20 30 50 - - 100

Management
MBL217 Corporate Finance 3 - - 3 3 20 30 50 - - 100

Basic Computer
MBL218 2 - - 2 2 10 15 25 - - 50
Technique

Specialization I:

Course 1 2 - - 2 2 10 15 25 - - 50

Course 2 2 - - 2 2 10 15 25 - - 50

Specialization II:

Course 1 2 - - 2 2 10 15 25 - - 50

Course 2 2 - - 2 2 10 15 25 - - 50

Total 30 30 30 180 270 450 900

 First Year - Semester – 2

Teaching
Theory Practical
Scheme
Sub Code Name of Subject Total Total
Credit
L T P TAE CAE END Internal External

Understanding
MBL311 3 - - 3 3 20 30 50 - - 100
Competition

MBL312 Operations Management 3 - - 3 3 20 30 50 - - 100

MBL313 Research Methodology 3 - - 3 3 20 30 50 - - 100

MBL314 Organizational Behavior 2 - - 2 2 10 15 25 - - 50

Consumer Behavior &

MBL315 3 - - 3 3 20 30 50 - - 100
Retail Management

Performance Management
MBL316 3 - - 3 3 20 30 50 - - 100
and Compensation

International perspective
MBL317 2 - - 2 2 10 15 25 - - 50
in HR

MBL318 Taxation 3 - - 3 3 20 30 50 - - 100

Specialization I:

Course 3 2 - - 2 2 10 15 25 - - 50

Course 4 2 - - 2 2 10 15 25 - - 50

Elec
Specialization II: tive
3

Course 3 2 - - 2 2 10 15 25 - - 50

Course 4 2 - - 2 2 10 15 25 - - 50

Total 30 30 30 180 270 450 900

 Second Year Semester – III

Teaching
Sub Code Name of Subject Theory Practical
Scheme
Total Credit Total

L T P TAE CAE END Internal External

Problem Solving
MBP551 - - 19 19 19 - - - 300 200 500
Studies

Total 19 19 19 300 200 500

Second Year Semester – IV

Teaching
Sub Code Name of Subject Theory Practical
Scheme Tot Credi
Total
al t
L T P TAE CAE END Internal External

Major Industry
MBP552 - - 25 25 25 - - - 500 200 700
Internship Project

Total 25 25 25 500 200 700

Total Credit: 30+30+19+25 = 104

Total Marks: 900+900+500+700 = 3000

 List of courses under specializations

S.No. Name of Specialization Courses

Course 1: Advertising and Business communication

Specialization I: Marketing Course 2: Brand management
1
Management
Course 3: Retail management

Course 4: Technology management

Course 1: Indian Financial System and international
Financial Management
Course 2: Security Analysis and Investment
2 Specialization ll: Financial Management Management

Course 3:Corporate Taxation

Course 4: Principles and Practices of Banking

Course 1: Conflict & Negotiation

Specialization lll: Human Resource Course 2: Training and Development Practices and
3 Human Resource Development
Management
Course 3: Industrial Relation & Labor Legislation

Course 4: Advanced HR: Strategic HRM

Course 1: Project Management

Specialization IV: Operations Course 2: Total Quality Management

4
Management
Course 3: Supply Chain Management

Course 4: Business Process Reengineering

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBL211
Course Title: Managerial Economics
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 1st Subject Area: Economics
Course Objectives

1. To develop the understanding towards micro economics.

2. To understand the techniques in micro economic analysis.
3. To prepare students to understand macroeconomics.

Details of Course :

S. No. Contents Cont Hrs.

1 Nature and fundamental concepts and basis techniques of managerial economics - Analysis of Demand, Significance, 7
estimation of demand; Elasticity of Demand, Techniques and Importance of Demand forecasting; Basic Mathematical
Problems related to demand estimation and elasticity of demand. Production & Cost Analysis - Production &
Production Function: Concept, Forms of production function, Law of variable Proportions, Returns to scale. Cost
concept, Short term and long term cost output relationship, Cost curves, Economies of scale.

2 Objectives & Equilibrium of the Firm - Market Structures- Perfect Competition, Monopoly, Monopolistic Competition 5
& Oligopoly - kinked demand curve and cartels, Mathematical Problems on profit maximization and Price & Output
determination under various market structures

3 Market failure - Concept, Symptoms and Reasons, Concept of Asymmetric Information; Market intervention by 6
Government-Rationale for Intervention National Income Accounting - Concept & measurement; Determination of
Income & Employment; Concept of multiplier; Inflation and Deflation, types, causes and control of inflation

4 Macroeconomic policy - Monetary and fiscal- objectives and Instruments; Effectiveness of Monetary & Fiscal Policy 5
with respect to Indian Economy. Business cycles - Concept, Causes & Impact, Measures to control Business cycles.

5 Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report, preparing research 7
reports. Software Application in SPSS

Course Outcome: The student should be able -

1. To evaluate the basic concepts of managerial economics.
2. To determine the concepts of Demand, Supply and Equilibrium and their determinants.
3. To exhibit the understanding and estimating production function.
4. To identify the different market structures of competition and execute output and pricing strategies.
5. To evaluate basic concepts of macroeconomics.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Managerial Economics P. L. Mehta Sultan Chand & Sons, New Delhi 2011 3 rd

2 Managerial Economics Dwidevi Tata McGraw- Hill Publishing 2008 5th

Company Limited, New Delhi.
3 Managerial Economics Suma Damodran Oxford University Press, New 2006 4 th
Delhi

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department Of Management Studies
 Subject Code: MBL 212
Course Title: Quantitative Technique
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 1 Subject Area: Managerial Decision Making

Course Objective

1. To develop quantitative decision making skills.

2. To understand the techniques applied in QDM.
3. To make students understand decision making process.

Details of Course:
S. Contents Contact
No. Hours

1 Measures of Central Tendency –Arithmetic Mean, Median, Mode, Comparison of Mean, Median and Mode, Measures of Dispersion – [6Hrs.]
Range, Quartile Deviation, Mean Deviation, Standard Deviation, Relative Dispersion, Coefficient of Variance , Regression and
Correlation Analysis Regression: Method of Least Squares, Regression Coefficient, Standard Errors of Estimate. Correlation: Types,
Graphical and Algebraic Method, Coefficient of Determination, Rank Correlation.

2 Time Series Analysis and Forecasting – Components of Time Series, Trend, Seasonal Variation, Cyclic Variation and Irregular Variation, [6Hrs.]
Forecasting. Matrices and Markov Chains – Matrices: Concepts, Laws, Addition, Multiplication using Matrices, Inverse of Matrix,
Markov Chains and its application.

3 Introduction to Operations Research – Definition, Characteristics, Model, Phases, Indian Companies using Operations Research [6Hrs.]
Techniques, Future Scope of Operations Research Industry, Quantitative Approach to Decision Making. LPP - Graphical Method –
Assumptions, Formulation and Solution by Graphical Method.

4 LPP - Simplex Method –Formulation and Construction of Initial Basic Table by Simplex Method and its interpretation, Theoretical [6Hrs.]
Concept of Duality and Sensitivity.

5 LPP – Transportation –Formulation and Solution by North West Corner Rule (NWC), Least Cost Method (LCM) and
Vogel’s Approximation Method (VAM).Optimization by Modified Distribution Method (MODI). LPP – Assignment – Formulation and
Solution.

Course Outcome : Student should be able to:

1: To analyze the study of Quantitative Decision Making for the students to develop quantitative decision making skills.
2: To evaluate the Techniques applied in QDM.
3: To illustrate the various methods of decision making.
4: To understand forecasting business decision.
5: To evaluate quantitative techniques by choosing the best suitable method.

Suggested Books :
Year of
Sr. No. Title Author Name Publisher Edition
Publication
IIIrd
1 Business Statistics G. C. Beri Tata McGraw-Hill Education Pvt. 2009
Ltd.

IIIrd
Quantitative Techniques in N. D. Vohra Tata McGraw-Hill Education 2006
2 Management

2012
3 Quantitative Methods For Anderson ( Thomson Learning Books) XIIth
Business
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL213
Course Title: Legal Aspects of Business
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 1 Subject Area: Business Law

Course Objectives

1) To develop acumen towards various acts required in Business Activity.

2) To create basic knowledge of business law.
3) To study IP and other laws related to business world

Details of Course:

S. No. Contents Cont

Hrs
1 Introduction to administration of law & legal system in India introduction to Legal Aspects of Business in General, 07
Companies Act (1956) – Definition & Characteristics of a Company, Company Distinguished from Partnership,
Kinds of Companies, Provisions relating to Incorporation, Lifting the Corporate Veil

2 Memorandum of Association – Doctrine of Ultra-Vires, Articles of Association – Doctrine of Indoor Management 08

& Constructive Notice, Concept of Prospectus. Role & Duties of Promoter - Shares and Debentures – Natures,
Kinds, Transfer and Transmission, Directors – Powers, Position and Duties Winding Up of the Company – Types of
Winding up- Winding up by Court, Voluntary winding up, Winding up under the supervision of Court and Conduct
of winding up

3 The Income Tax Act, 1961- Introduction to Income tax act Definition of Assesse, Residential Status of Assesse; 07
Definition of Deduction, Rebate, Relief & Exemption, Heads of Chargeable Income for salaried. Indian Contract
Act (1872) – a) Definition (Sec.2) b) Essential elements of a valid contract c) Competency to enter into contract

4 Intellectual Property Act- Scope, Provisions & overview 04

5 Information Technology Act 2000 & Cyber Law- Scope, Provisions & overview, Right to Information Act 2005. 04
Consumer Protection Act – Scope, Provisions & overview

Course Outcome : The student should be able -

1. To analyse & implement various laws & regulations governing the corporate world.
2. To identify the legitimate ways to solve a business problem.
3. To evaluate various facets of Companies Act 1956, & to execute it in dealing with business issues.
4. To determine the Income Tax concept & its application in corporate world
5. To analyse the Intellectual Property act and Information Technology.

Suggested Books :

Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Business Law M. C. Kuchhal Vikas Publication House, New Delhi 2010 2nd

2 Business Law N. D. Kapoor S. Chand & Co. 2005 5th

3 Company Law Singh Avtar Eastern Book Co. Lucknow 2001 11th
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 214
Course Title: Management Accounting
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 1 Subject Area: Finance
Course Objectives

1. To Develop Accounting Skills.

2. To Understand the Techniques in Accounting.
3. To Undergo Computer skills required in Accounting

Details of Course:

S. No. Contents Contact Hours

1 Introduction –Meaning, Scope and Importance of Financial Accounting. Financial Accounting - Concepts and 6 hrs
Conventions, Classification of Accounts, Rules and Principles governing Double Entry Book-keeping system.
Accounting Books & Record Meaning, Preparation of Journal, Ledger& Trial balance.
2 Final Account of Joint Stock Companies –Final Accounts of Joint Stock Companies, Contents, and Preparation of 6 hrs
Trading and Manufacturing, Profit and Loss Account, Balance sheet with Adjustment. Funds Flow Analysis and
Cash Flow Analysis, Simple Problems on Preparation of Funds Flow Statement and Cash Flow Statement
3 Ratio Analysis – Classification of Various Ratios, Reading Balance Sheet and Other Financial Data to comment on 6 hrs
the financial soundness of the firm. Management Accounting for Decision Making and Control, Cost Volume Profit
Analysis, EVA and Performance Measurement.
4 Performance Evaluation Techniques – Introduction to Budgeting and Budgetary Control, Classification of Budget, 6 hrs
Problems on Flexible and Cash Budgets, Responsibility Accounting. Cost Accounting – Objectives & Classification
of Cost, Preparation of Statement of Cost, Quotations, , Marginal Costing, Operating / Service Costing,
5 Applications –Overview of Control in Banking and Non-Banking Finance, Service Industry, Transnational 6 hrs
Companies, Project management and PSE.

Course Outcomes: The student should be able -

1. To critically analyze the functionalities of accounting.
2. To analyze and interpret income statement and Balance sheet.
3. To evaluate appropriate financial analysis tool to make effective financial decisions.
4. To apply budgetary control.
5. To apply Cost Volume Profit analysis tools as a controlling technique.

Suggested Books:

Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Financial, Cost and Dr.P.Periasamy Himalaya Publishing House 2008 III
Management Accounting
2 Cost & management M N Arora Himalaya Publishing House 2009 II
accounting
3 Management Accounting R S N Pillai & V S chand & Co 2006 III
Bagavathi
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL215
Course Title: Marketing of Product & Services
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Marketing Management
Course Objectives

1. To develop the acumen for marketing management.

2. To understand the Techniques in Marketing Management such as Marketing Plan, Market Analysis, Product Management, Strategies,
Services, etc.
3. To understand the basic practices of marketing management.

Details of Course:

S. No. Contents Contact Hours

1 Concepts & Application : Core Concepts of Marketing, Company Orientation towards Market place, Functional 6
areas of Marketing. Marketing Plan- Nature and Contents of Marketing Plan, Marketing Mix. Steps in Marketing
Process, Scanning the Marketing Environment, Customer relationship Management (CRM), Marketing Research
& Demand Forecasting.
Product & Pricing: Segmenting, Targeting, Positioning and Repositioning, Analyzing Buying Behavior, Analyzing
2 Competition. Product Management – Meaning of Product, Product classification, Product Levels, Product
6
Policies, Product Life Cycle, New Product Development, Branding & Packaging, Pricing Strategies– Pricing
Objectives, Methods and Pricing Policies, Adopting Price, Initiating and Responding to Price Changes
Marketing Communication& Distribution: Understanding Communication Process, Managing Advertising; Sales
3 promotion, Public Relations and Direct Marketing. Distribution Strategy – Channel Design and Management,
6
Channel Dynamics and Market Logistics, Channels of Distribution, Types of Channels, Importance of Retailing
and wholesaling.
New Trends in Marketing: E-Business, Database Marketing, Globalization, Consumerism, Legal issues and
4 ethics.
6
Marketing Control: Evaluating Results of Marketing Strategy Implementation and Plans, Need and Importance
5 of Marketing Control, Types of Controlling-Operating Control, Strategic Control, Marketing Audit.
6

Course Outcome: The Student should be able -

1. To identify the need for Business Process Re-engineering and its implementation at local and global level.
2. To identify the business processes to be redesigned; re-engineer it keeping in mind the customer, competition, cost and technology.
3. To link Information Technology and learning in an organization by managing cultural factors.
4. To evaluate key issues in implementing BPR.
5. To analyze manufacturing economics efficiently.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
Marketing Management Philip Kotler, Kevin Keller, Prentice Hall Inc ( A South Asian 2014 14th
1
Abraham Koshi & Mithleshwar Perspective)
Jha
Marketing Management V. S. Ramaswamy and S. McMillan 2010 4th
2
Namakumari

3 Marketing Management – Rajan Saxena Tata McGraw-Hill 2011 4th

 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management studies
Subject Code: MBL216
Course Title: Human Resource Management
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 1 Subject Area: Human Resource Management

Course Objectives

1. To understand the Basics of HRM.

2. To understand the Framework of HRM.
3. To learn the functions of HRM.

Details of Course :
Sr. Contents Contact
No. Hours
1 Nature, Scope, Objectives, Importance and Functions of HRM, Human Resource as an 6Hrs.
Asset in Organization, Evolution of the Concept of HRM, Human Resource Management in India, Job Analysis & Design – Job
Analysis – Meaning, Uses, Process and Methods of Collecting Data for Job Analysis, Competency Approach to Job Analysis, Job
Description, Job Specifications & Role Analysis, Factors affecting Job Design, Techniques of Job Design, Cases and Exercises in
understanding Job Analysis
2 – Human Resources Planning, Its Need & Process, Recruitment Policy, Factors Affecting Recruitment, Sources of Recruitment, 6Hrs.
Recruitment Practice in India, The Problem of The ‘Sons of The Soil’, Assessment of The Recruitment Programmer se lection
Process, Methods of Selection – Interviews, Tests and Assessment of Effectiveness of selection tools, Induction Programme,
Problems in Induction, Internal Mobility, Transfers, Employee Separations
3 Introduction, Objectives and Importance of Training, Organization 6Hrs.
Analysis, Task Analysis, Man Analysis, Lead Time Planning, Types and Techniques of Training and Development,
Objectives & Classification of Training Methods/Techniques, Training by Supervisors, Need and Importance of
Management Development, Evaluation of Training, Reasons of Training Failure, Improving Effectiveness of Training.
4 Employee Benefits: Meaning, Types of Benefits & Services, Principles of Fringes, 6Hrs.
Guidelines for Effective Benefit Programme. Incentive Payments, Incentive Plans, Individual Incentives, Group Base
Incentive Plan, Organization wide Incentive Plans, Other Incentive schemes, HR Records Keeping– Process, Methods
(Manual / Computerized), Types & Importance. HR Research – Areas of research, Methods of conducting Research
5 Employee Benefits: Meaning, Types of Benefits & Services, Principles of Fringes, 6Hrs.
Guidelines for Effective Benefit Programme. Incentive Payments, Incentive Plans, Individual Incentives, Group Base
Incentive Plan, Organization wide Incentive Plans, Other Incentive schemes, HR Records Keeping– Process, Methods
(Manual / Computerized), Types & Importance. HR Research – Areas of research, Methods of conducting Research

Course Outcome: The Student should be able -

1. To develop the acumen for Human Resource management.
2. To discover the Framework of HRM.
3. To evaluate the functions of HRM
4. To know the importance of absorption & retention of manpower in an organization
5. To diagnose performance appraisal, rewards& compensation for employee

Suggested Books:

Sr. Year of
Title Author Name Publisher Edition
No. Publication
1 Personnel and Human P. Subba Rao Himalaya Publishing House 2008 2nd
Resource Management
2 Human Resource K. Aswathappa McGraw –Hills Companies 2006 5th
Management
3 Personnel Management N. G. Nair S. Chand 2004 1st
and Industrial Relation Latha Nair
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department Of Management Studies
Subject Code: MBL 217
Course Title: Corporate Finance
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 1 Subject Area: FINANCE
Course Objectives

1. To develop financial management skills.

2. To understand the techniques & tools used in financial management.
3. To create awareness about budgeting.

Details of Course:
S. No. Contents Contac
t Hours
1 Introduction – Concept of Business Finance, Finance Function & Scope in Organization, Responsibilities of Finance Executive, Goals 06 Hrs
& Objectives of Financial Management, Functional areas. Concept of Time Value of Money, Compounding & Discounting, Future
Value of Single Amount & Annuity, Present Value of Single Amount & Annuity,
Practical application of Time Value Technique, Sources of financing – LONG TERM: Shares, Debentures, Term Loans, Lease & Hire
Purchase, Retained Earnings, Public Deposits, Bonds (Types, features & utility) SHORT TERM: bank finance, commercial paper &
trade credit & bills discounting INTERNAL: Retained earnings, Depreciation policies.

2 Capital structure – Concept, Meaning, Principles & Importance, Introduction to Trading on Equity, Capital Gearing & Leveraging, 06 Hrs
Cost of Capital, Cost of Different Sources of Finance, Weighted Average Cost of Capital, Theories of Capital Structure, Concept of
Optimal Capital Structure, Computation of Leverages, Cost of Capital and EBIT-EPS analysis. Capitalization – Concept, Theories, Over
Capitalization – Concept, Symptoms, Causes, Consequences & Remedies, Under Capitalization-Concept, Causes, Consequences &
Remedies.

3 Dividend Policies – Concept, Determinants and Factors Affecting, Relevance and Irrelevance Concept, Dividend Valuation Models – 06 Hrs
Gordon, Walter and Modigliani-Miller Models, Stability of Dividends – Concept and Significance. Working capital – Concept,
Significance & Types. Adequacy of Working Capital, Factors Affecting Working Capital Needs, Financing Approaches for Working
Capital, Methods of Forecasting Working Capital Requirements.

4 Capital Budgeting –Nature and Significance, Techniques of Capital Budgeting –Pay Back Method, Accounting Rate of Return, Net 06 Hrs
Present Value and Profitability Index. Financial Institutions- Need, Structure, Policies, Norms & Schemes, Financing Procedures,
Changing Role of Project Appraisal, Overview of operations of NBFC’s & Financial Institutions.

5 Financing of Small Scale Industry –Meaning, Importance, and Growth of SSIs, Special Financing Needs and Sources, Issues & 06 Hrs
Implications. Corporate Restructuring – Reasons & Drivers of Restructuring, Methods of Restructuring- Mergers, Takeovers,
Acquisitions, Divesting, Spin-off, Split ups, Privatization, Buyback & Joint Ventures.

Course Outcome: Student should be able to:

1. To identify the key themes in corporate finance
2. To discover the role of finance in an organization
3. To predict and analyze the interrelationship between finance and governance
4. To analyze the relationship between strategic decision making and corporate financing decisions
5. To creates awareness about budgeting

Suggested Books:
S No. Title Author Name Publisher Year of Publication Edition
1 Financial Ravi Kishore Taxmann’s 2013 2013
Management

2 Financial S. M. Inamdar, Everest Publishing house 2004 XIIth

Management
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL218
Course Title: Basic Computer Technique
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Information Technology
Course Objectives

1. To develop the acumen for information technology.

2. To Understand the techniques used in I T Management.
3. To learn basic knowledge of Internet related practices.
Details of Course:
S. Contents Contact
No. Hours

1 Introduction to Computers –Working of Computer, Block Diagram, Hardware and Software, Programming and Flow Charts 6
concepts, Operating systems (MSDOS, Windows, UNIX, Linux), and Networking concepts. Introduction to Word, Excel,
PowerPoint, Internet and Web (Working with Google, Yahoo, Rediff, Amazon, e-bay etc.)

2 Multimedia –Introduction, Components of Multimedia: Graphics, Audio & Animation, Using Multimedia at Home, 6
Business, Education and Entertainment, Applications in Games and Animation Industry. Basics, Text, Lists, Images, Links,
Backgrounds, Tables, Frames, Forms, Meta-tags and Hexa-colors, Preparing simple web pages.

3 IT Consulting –Basic concepts of Business, Strategy and Operation with respect to IT, Business / Strategic Consulting: 6
Reengineering, BPR, Operations Consulting: Domain knowledge concept, domain-consulting, Cases Studies: McKinsey, AT
Kearney etc. IT Enabled Services (ITES) – Processes, Outsourcing Function, Call Centers; BPO’s: Captive BPO’s (GE and Dell)
and Third Party BPO’s (Infosys BPO, Wipro BOP, Mphasis, Progeon, WNS, Daksh and EXL etc.) KPO’s: Processes and Domain
Expertise.

4 Software Engineering: SDLC: Concepts and Life Cycle, Software Testing: fundamentals and terminology, Software 6
Quality fundamentals, Software Project Management. Information Security – Importance, Malicious Programs: Virus,
Trojans, Worm, Logic Bomb, Antivirus: Norton, CA-eTrust, Symantec, McAfee. Cryptography and Data Encryption, Firewall,
Hacking, Cyber Law’s Basics.

5 Trends in IT –Definitions, Conceptual Understandings and Applications of Data Mining, Data Warehousing, Knowledge 6
Management, e-Commerce, e-Learning, e-Business and e-Governance

Course Outcome: The Student should be able –

1. To apply the skills that are the focus of this program to business scenarios
2. To apply logical skills to programming in a variety of languages
3. To demonstrate a basic understanding of computer hardware and software.
4. To demonstrate a basic understanding of network principles.
5. To utilize web technologies.

Suggested Books:
Sr. Year of
Title Author Name Publisher Edition
No. Publication
1 Database Management . C.S.V. Murthy Himalaya publishing house 2007 3rd
Design

2 Computer application in s. sudalaimuthu Himalaya publishing house 2008 1st

Business s. Anthony Raj

3 Information Technology for Dhiraj sharma Himalaya publishing house 2007 1st
business

4 Fundamental of Computers P. K. Sinha BPB publication 2004 6th

 G. H.RAISONICOLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLA 210
Course Title: ADVERTISING & BUSINESS COMMUNICATION
Contact Hours: 30
Examination Duration (Hrs.): 02
Credit: 02 Semester: 1 Subject Area: Marketing Management
Course Objectives

1. To Develop Marketing knowledge and conceptual frame work..

2. To understand dynamics of market structure.
3. To understand integrated marketing strategies.

Details of Course:

S. No. Contents Cont Hrs.

1 Marketing Communication - Introduction to Marketing Communication Concept; Elements of Marketing 6
Communications; Unifying the Appeal and the Message across the promotion-mix components. Integrated Marketing
Communication - Role of IMC in Marketing and Brand Management; How Marketing Communication Work; Setting IMC
objectives.
2 Communication and Branding - Marketing Communications Functions, Brands, and Integrated Marketing 6
Communication, Integrated Marketing Communication Partners and Industry, Organizations; Using Advertising and
Promotion to Build Brands; Brands and Stakeholder Relationships; Basic Marketing Communication Strategies for
Building Brands; Integrating the Brand Communication Process; Customer Brand Decision Making.
3 Research Methods and Application - Role and Relevance of Research in Communication; Types of Research and the 6
Research Process; Advertising Research; Positioning Research, Target Market Research, Pre-test Research and Audience
Research. Integrated Marketing Communication and Micro-Marketing - Segmenting, Targeting, and Positioning. Data-
Driven Communication; fostering word-of-mouth; Opinion Leaders, Reference Groups

4 Creating, Sending, and Receiving Brand Messages-Integrated Marketing, Communication Creative Concept and 6
Messages; Message Execution; Integrated Marketing Communication, Broadcast, Out-of-Home, Product Placement
Media; Internet and e-Commerce Media; Integrated Marketing Communication Media Planning.
5 Sales Promotion in Integrated Marketing Communication-Consumer Sales Promotion and Packaging; Channel Marketing; 6
Trade Sales Promotions and Co-Marketing; Personal Selling; Direct Marketing; Trade Shows, Events, Sponsorship and
Customer Service. Advertising Concepts and Principles-Principles and Concept of Advertising; Relevance of Advertising in
IMC-mix, Overview of the Advertising Scene in India; Social and Economic impact of Advertising; Account Management

Course Outcome: The student should be able -

1. To evaluate the concept of Advertising and its importance in Marketing
2. To identify various elements of Marketing Communication Mix.
3. To identify the procedure for applying research methods in Advertising
4. To outline the process of Branding & the process of creative brand message
5. To analyze the impact of Integrated Marketing Communication (IMC) Vis a Vis individual communication mix element in isolation

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Advertising Management Jethwaney& Jain Oxford University Press, New Delhi 2008 3 rd

2 Integrated Marketing Pickton, D. and Broderick, A. Prentice Hall Publication. 2006 5th
Communications,
3 Using advertising and Blyth, J. Pearson PublishersDelhi 2006 4 th
promotion to build brands,
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLA 211
Course Title: BRAND MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Marketing
Management

Course Objectives

1. To Develop Brand understanding.

2. To Understand the Nuances of Brand Building Exercise.
3. To Create Brand equity

Details of Course:
S. No. Contents Cont Hrs.
Product Management - Basic concepts, Product management process, Product planning system, Product line decision,
1 Product Portfolio - Portfolio concept, Logic for portfolio approach. Overview of the Brand Management Framework -
6
What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges
and opportunities, The Brand equity concept, Making a Brand Strong: Brand Knowledge; Building A strong Brand: The four
steps of brand building, Brand-Building Implications.
The Value of Branding - Product positioning concept, Perceptual mapping, Brand Positioning and Values - Identifying and
2 Establishing Brand Positioning, Positioning Guidelines, Defining and Establishing Brand Values, Internal Branding. Tools for
7
Measuring the Sources and Consequences of Brand Equity - Developing a Brand Equity Measurement and Management
System- The Brand Value Chain, Designing Brand Tracking Strategies, Establishing a Brand Equity Management System;
Measuring Sources of Brand Equity-Qualitative Research Techniques, Quantitative Research Techniques; Measuring
Outcomes of Brands Equity: Capturing Market Performance, Comparative Methods, Holistic Methods.
Building and Borrowing Brand Identity - Choosing Brand Elements to build brand equity-Criteria for choosing the brand
3 elements, Options and Tactics for Brand Elements; Integrating Marketing Communications to Build Brand Equity-
7
Information Processing Model of Communications, Overview of Marketing Communication Options, Developing
Integrated Marketing Communications Programs; Leveraging Secondary Brand Knowledge to Build Brand Equity-
Conceptualizing the Leveraging Process, Country of Origin and other Geographic Areas, Channels of distribution , Co-
branding, ,Licensing, Celebrity endorsement, Sporting , Cultural, or Others Events, Third Party Sources.
Global Brand Expansion - Managing Brands over Geographic Boundaries and Market Segments- Rationale for Going
4 International, Advantages of Global Marketing Programs, Disadvantages of Global Marketing Programs , Standardization
5
Versus Customization, Global Brand Strategy , Building Global Customer- Based Brand Equity.
Fighting Generics And Private Labels, Brand Extensions - Designing and Implements Branding Strategies- The Brand
5 Product Matrix ,Brand Hierarchy, Designing a Branding Strategy. Brand Architecture - Managing Brands over Time-
5
Reinforcing Brands, Revitalizing Brands, Adjustments to the Brand Portfolio. Branding Licensing - Introducing and Naming
New Products and Brand Extensions-New Products and Brand Extensions, Advantage of Extensions, Disadvantages of
Brand Extensions , Understanding.
Course Outcome: The Student should be able -
1. To apply the concepts of Branding in formulating the Marketing Strategies.
2. To evaluate the concept of Brand Positioning in building the brand.
3. To design the Integrated Marketing Communication programs.
4. To judge and leverage secondary Brand knowledge to build Brand Equity.
5. To analyze the Global Branding strategies.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
StrategicBrand Management:
1 Keller, Kevin Prentice Hall 2011 3 rd

Strategic Brand Management Kapferer, Jean-Noël Tata McGraw- Hill Publishing Company
2 2009 5 th
Limited, New Delhi.
Brand Positioning
3 Sengupta, Tata McGrow-Hill Education Pvt.Ltd. 2007 4 th
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department Of Management Studies
Subject Code: MBLB213
Course Title: INDIAN FINANCIAL SYSTEM & INTERNATIONAL FINANCIAL MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: FINANCE
Course Objectives
1. To develop acumen for India & International Financial Management.
2. To understand various systems
3. To design Financial Management in a global context.

Details of Course:
S. N. Contents Contact
Hours
Components of Formal Financial System, Functions, Financial system design, Nature and role of financial institutions and financial
1 markets, financial system and economic growth, Pre and post reform scene in financial markets.Money Markets - Treasury Bills
06 Hrs
and types, Commercial papers, Commercial bills, Certificate of deposit, Call / Notice money market, Money market intermediaries,
Money markets and monitory policies in India, overview of money markets.
Capital Markets - History of Indian capital markets, Capital market scams, Reforms in capital markets, Primary Markets – free
2 pricing, book building, Private placements, Secondary Markets – Organization, membership, and management of stock exchanges,
06 Hrs
Listing, trading, clearing and settlement mechanism, Listing categories, BSE, NSE, OTCEI, ICSEI, measures to boost liquidity in the
secondary market, reforms in secondary markets and its impact, Internet trading, Mutual Funds
Debt Markets - Introduction, History of Indian debt market, Debt market participants, Primary and secondary segment, The private
3 Corporate debt market, The public sector undertaking bond market, The government securities Market, Issuance mechanism –
06 Hrs
auction, sale, private placement; Trading system, SGL A/c, PD system, steps to develop debt markets
Financial Management in global context - Concept, functions, emerging challenges, recent developments, Role of Finance Manager,
4 objectives of the firms and impact of risk, Constraints to maximization of value of firm. Indian Economy & International Finance
06 Hrs
Foreign Exchange Market Components - Defining Forex markets & the exchange rates; Exchange Rate Mechanism, Spot and
Forward Rates, direct & indirect rate; Quoting Foreign Exchange Rates- Spot Rate, Forward Rate, Cross rates and Problems from
Exchange rate calculations.
Activities in Foreign Exchange Markets - Introduction, Forward contract & option forwards, Hedging, Speculation, Arbitrage,
5 Interest rate Arbitrage-covered & Uncovered, Swaps-characteristics & uses, Indian Forward market International Monetary System
06 Hrs
- Exchange Rate Regimes, Emergence and Functions of IMF; India’s Foreign Exchange Market; Exchange Market; Exchange Dealers;
RBI and Exchange Market; Exchange Rate System in India; Floating Vs. Fixed Exchange Rates.

Course Outcome : Student should be able to:

1. To interpret Activities in Foreign Exchange Markets
2. To design Financial Management in a global context.
3. To relate acumen for India & International Financial Management
4. To analyze the main ways of raising capital and their respective advantages and disadvantages in different circumstances
5. To differentiate Foreign exchange and monitor Global perspectives in Exchange mechanism.

Suggested Books:
Sr. Year of
Title Author Name Publisher Edition
No. Publication
1 The Indian Financial System Bharati V. Pathak Pearson Education 2012 IIIrd

2 Financial Management I.M. Pandey VIKAS PUBLISHING HOUSE PVT. LTD.- 2010 Xth
NOIDA

3 Indian Financial system M. Y. Khan Tata McGraw Hill 2013 VIIth

 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLB214
Course Title: Security Analysis & Investment Management
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Finance

Course Objectives

1. To Develop Understanding for Analysis of various investment Products.

2. To Understand Investment Management.
3. To identify the various investment avenues & their benefit

Details of Course:
S. No. Contents Contact Hours
1 Investment Basics - Definition, Measures of return and risk – historical rates calculation, Expected rates, 6 hrs
required rate of return, risk free rate of return, Investor life cycle and investment goals, Investment options
available and their comparison, Portfolio management process. Fundamental analysis - Concept, process,
Economy analysis, sector analysis, company analysis; Individual stock and bond analysis – information sources,
Tools and techniques of fundamental analysis.
2 Efficient capital markets - Need, EMH – forms, tests and results, Implications of efficient capital markets; Dow 6 hrs
Theory, Random walk Hypothesis, Indian Markets and Efficiency. Capital Market theory - Background, risk free
asset, the market portfolio; capital asset pricing Model, systematic and unsystematic risk, CML, SML; Arbitrage
pricing theory – empirical test of APT, Stability of beta.
3 Technical Analysis - Assumptions, advantages and challenges; Tools and techniques for analysis; basic types of 6 hrs
charts, candle stick charts, moving averages and MACD analysis. Security Valuation - Valuation of common
stock, goodwill, preferred stock and bonds. Fair value of shares, DCF valuation techniques, Relative valuation
models Earnings multiplier model; P/E ratio – uses, implications and limitations.
4 Equity Portfolio Management - Passive vs. Active, value vs. growth, Asset allocation strategies – Integrated, 6 hrs
strategic, Tactical, Insured; Selecting appropriate allocation
5 Derivatives - Using the derivatives in your portfolio, Future and Options trading strategies, risk management 6 hrs
using the Derivative products, Determining the extent of insurance, Cost and benefit implications. Evaluation of
Portfolio performance - Concept, Measures available – Treyner, Sharpe, Jensen, performance attribution
analysis, Measuring market timing skills, Evaluation of Bond portfolio performance, Strategies of great masters

Course Outcome: The student should be able -

1. To explore different avenues of investment
2. To equipped with the knowledge of security analysis
3. To apply the concept of portfolio management for better investment
4. To invest in less risk and more return securities
5. To demonstrate the ability to develop interpersonal skills relevant to security valuation and portfolio management

Suggested Books:

Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Investment Management Prasanna Chandra 2012 4
Tata McGraw Hill
2 Security Analysis & Punithavathy Pandian Vikas Publishing House 2013 2
Portfolio Mgmt
3 Security Analysis and M. Ranganatham , R. 2013 2
Portfolio Management Madhumathi Pearson India
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLC 220
Course Title: Conflict and Negotiation
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Human Resource Management

Course Objectives:
1. To expose students to the different concepts, theories and practices of conflicts
2. To impart conflict management skills and techniques to effectively manage conflicts at the work place and community
3. To acquire various skills and techniques for conflict Management
Details of Course:

S. No. Contents Cont Hrs

Relationship, Role, Structure, Data & Information, Escalation and Effects : Cyclic and Chain reaction, Productive
1 (functional) and Destructive (dysfunctional) – views of conflict: traditional, Contemporary and Integrationist, Causes 6
for work place conflicts – Harassment and discrimination – cost and effects of conflict - organizational and
individuals perspectives of conflict.
Approaches and strategies of dealing with conflicts: Conflict Management , Conflict Resolution and Conflict
2 transformation - Five conflict handling styles: competing, collaborating, avoiding, accommodating and 8
compromising. Win – win approach - Different strategies of dealing with conflict: Strike, boycott and other
noncooperation methods; coercion, violence and grievance redressal, investigation, arbitration, adjudication and
litigation, conflict coaching and Lobbying
Outcome of negotiation: zero sum, positive sum and negative sum. - Mediation: evaluative and facilitative,
3 Conciliation and hybrid.
6
Skills and Techniques for Conflict Management - Lobby, Persuasion, Dialogue, consultation, Trust building,
4 defusing anger, anger management, building rapport, empathetic listening, one-on-one conversation, recognizing 6
different issues and viewpoints, transparent and empathetic communication, sharing of information and position,
conflict analysis and joint costing, Transforming competitive negotiation to collaborative, exploring and choosing
alternatives and formalizing agreements
Role of Managers in Conflict Management – kinds of leadership in management: The demagogue, manager and
5 mediator (facilitator) – Keys for leader as mediator: visioning, systems thinking, presence, inquiry, conscious 4
conversation, dialogue, bridging, innovation and crisis intervention and management.

Course Outcome:
1. To analyze and understand the key practical and theoretical concepts of managing and resolving conflicts.
2. To articulate the components of negotiation and mediation
3. To analyze, synthesize, think critically, solve problems, and make decisions
4. To demonstrate competency in research and analysis.
5. To relate the importance of assessing one’s own conflict management style

Suggested Books:

1 Negotiating Agreement without Fisher URI Hutchinson Business Books

Givingin

2 Leading Through Conflict Mark Gerzon Harvard Business School Press

3 Managing Human Resources Monappa Publication Macmillan

 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLC221
Course Title: Training & Development Practices and HRD
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Human Resource Management

Course Objectives
1. To Develop Understanding For Analysis of various investment Products.
2. To Understand Investment Management.
3. To Understand HRM

Details of Course:

S. No. Contents Contact Hrs

Unit-I: Human Resource Demand & Supply - Demand Analysis, Models & Techniques of manpower demand
1
forecasting, Status of existing manpower, Requirement of manpower in relation to Technological advancement,
7 Hr
Sources of supply of manpower Training and Development - What is training? Nature of training, Significance of
training, Importance of training, Scope & Objectives of training, Benefits of training, Philosophy of training.

Unit-II: Training Need Analysis - Identification of training needs, Environment for training, Areas of training,
2
Responsibilities for providing training, Training Calendar, Facilities for training.
8 Hr

Unit-III : Training Methods and Techniques - Approaches to Training, On the Job Training & Off the Job Training,
3
Training Methodology – Case Study, Management Games, Brain Storming, Role Play, In- Basket exercises, Group
6 Hr
Discussion; Teaching aids and techniques, Audio-visual aids, Cross cultural training.

Unit IV: Comparative Study of Various HR Disciplines: Comparative study of Human Resource Development, Human
4
Resource Management, Human Capital Management and Personnel Management, case studies H.R.D. Culture and
6 Hr
Strategies - HRD culture and practices, Recent Scenario and Changes, HRD Barriers in India, Subculture, subsystem,
problem, Strategies for adapting changes in external environment, propagation of culture through HRD, Case studies.

Unit-V: HR Information System (HRIS) - Objectives, Concept, significance, limitations, steps in HRIS, Process and
5
application in HRIS, Study of HRIS models.HR System Design - HR System Design: Principles and Practices, Machinery
6 Hr
and Sub systems of HR system Design, HRD intervention.

Course Outcome : The student should be able -

1. To identify Human Resource Demand & Supply Analysis, Models & Techniques
2. To evaluate various practices followed in HRM.
3. To outline training methods and various techniques.
4. To determine various HR Disciplines.
5. To analyze HR Information System (HRIS)

Suggested Books:
Year of
Sr. No. Title Publisher Edition
Publication
1 Training and Development Dr. B. Rathan Reddy Himalaya Publishing House 2012 3rd

2 Human Resource S. S. Kankha S. CHAND 2003 1ST

Management

3 Personnel and Human P. Subba Rao Himalaya Publishing House 2009 3rd
Resource Management
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLG 237
Course Title: PROJECT MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Operations Management

Course Objective

1. Develop Acumen for Operations Management

2. To Understand Project Management Techniques.
3. To deals with the basics of project management

Details of Course :

S. No. Contents Cont Hrs.

1 Project Management Concepts - Characteristics of a project Need for project management, Roles of project managers. 6
Project Planning: Statement of work (SOW) and overall project goals, Work breakdown structure (WBS), Preparation of
Task-Flow network, CPM-PERT, Gantt chart, Schedule the completion of all work elements, Planning project
communication, Quality Planning..
2 Cost Estimating and Budgeting - Preparing cost estimates, budgets and expenditures, Effort and Time estimation, 6
Developing cost summaries for tracking project expenditures, Developing cost forecasts to proactively control future
planned expenditures. Resource Allocation - Identifying resource requirement, Scheduling resources, Analyze optimal
labor utilization for cost effectiveness and schedule efficiency
3 Project Performance Measurement and Control - Concept of earned value performance measurement, Use of Project 6
Management Information Systems (PMIS) to monitor, evaluate, and control planned cost and schedule performance,
Conducting periodic project performance evaluation audits.
4 Construction Management - a) Project Controlling: Monitoring and Control, Crashing, Resource Leveling, Updating. b) 6
Construction site management: Site mobilization –demobilization aspects, various Resources management based on
funds availability, coordinating, communicating & reporting Techniques, Application of MIS to construction, Training for
Construction Managers, Engineers, Supervisor.
5 Contracting For Project Managers - Define contract administration and its role in project management, .Project 6
Procurement cycle, Contract Administration policies and procedures, Select contract types for various situations,
Contract Proposal Development, Contract Terms & Conditions, Contract Negotiation.

Course Outcome: The Student should be able -

1. To analyze awareness of the need for project planning and management and apply professional attitudes and techniques.
2. To classify the basics of project management.
3. To evaluate Project Management Information System efficiently.
4. To examine causes associated with Project success or failure.
5. To develop Contract proposal and administer it efficiently.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Project Management, A Meredith and Mantel, John Course Text. 2003 5th
Managerial Approach Wiley and Sons

2 The New Project J. Davidson Frame, Jossey-Bass Oxford University Press, New Delhi 2011 5rd
Management

3 Project Management Harold Kerzner, Van Nostrand Pearson Press, New Delhi 2006 4 th
Reinhold
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBLG 238
Course Title: TOTAL QUALITY MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 1 Subject Area: Operations Management

Course Objectives

1. To Understanding the Need of TQM.

2. To understand the techniques in TQM.
3. To design and apply TQM tools

Details of Course:

S. No. Contents Cont Hrs.

1 Introduction to Quality Concepts - Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis 6
Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical Review, Principles of TQM,
Leadership – Concepts, Role of Senior Management, Quality Council, Quality Statements, Strategic Planning, Deming
Philosophy, Barriers to TQM Implementation.
2 TQM Principles - Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service Quality, 6
Customer Retention, Employee Involvement – Motivation, Empowerment, Teams, Recognition and Reward,
Performance Appraisal, Benefits, Continuous Process Improvement – Juran Trilogy, PDSA Cycle, 5S, Kaizen, Supplier
Partnership – Partnering, sourcing, Supplier Selection, Supplier Rating, Relationship Development, Performance
Measures – Basic Concepts, Strategy.
3 Quality Improvement Techniques - Pareto Diagrams, Cause-Effect Diagrams, Scatter Diagrams, Run Charts, Cause and 6
Effect Diagrams. Statistical Process Control (SPC) - The seven tools of quality, Statistical Fundamentals – Measures of
central Tendency and Dispersion, Population and Sample, Normal Curve, Control Charts for variables and attributes,
Process capability, New seven Management tools.
4 TQM Tools - Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality Function Deployment (QFD) – 6
House of Quality, QFD Process, Benefits, Taguchi Quality Loss Function, Total Productive Maintenance (TPM) – Concept,
Improvement Needs, FMEA – Stages of FMEA.
5 Quality Systems - Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality System – Elements, 6
Implementation of Quality System, Documentation, Quality Auditing, QS 9000, ISO 14000 – Concept, Requirements and
Benefits. Concept of six sigma - Introduction, Design for six sigma, key analytical tools for implementing six sigma,
advantages of six sigma, six sigma DMAIC process, Quality Circles - Introduction, Quality Circles, Teams.

Course Outcome : The Student should be able -

1. To develop better understanding about the changing trends & various needs of TQM.
2. To apply various techniques in TQM.
3. To understand basics of quality control applications in recent world.
4. To analyze the quality improvement techniques effectively in an organization.
5. To design and apply TQM tools.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Total Quality Management Dale H.Besterfiled, Pearson Education Asia. (Indian 2002 5th
reprint 2002).

2 The Management and James R.Evans & William South-Western 2002 5th
Control of Quality M.Lidsay
3 Total Quality Management Feigenbaum.A.V McGraw-Hill, New Delhi 2011 6th
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 311
Course Title: Understanding Competition
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 2 Subject Area: Strategic Management
Course Objectives:
1. To identify the procedures for globalization & role of strategic management in global expansion.
2. To analyze the primary issues in an industry, to implement strategy &to establish strategic evaluation & control.
3. To analyze the main structural features of an industry and develop strategies that position the firm most favorably in relation to competition and
influence industry structure to enhance industry attractiveness.

Details of Course:

S. N Contents Cont Hrs.

Portfolio Approach & analysis - a)Portfolio analysis, advantages & disadvantages, b)BCG Matrix c) General Electric’s
1 Business Screen, d)Life cycle or Arthur D Little matrix, e) Balance scorecard. Global strategy - Reasons for globalization,
6
Global expansion strategy, International Portfolio Analysis; Market entry strategy, International strategy & competitive
advantage.
Strategic Implementation - 7 s framework- (separate variables in details), Strategic Business Unit (SBUs), Merits &
2 Demerits of SBU; Leadership, Power & organization culture. Strategic evaluation, Control & continuous Improvement -
6
Establishing strategic evaluation & control; the quality imperative: continuous Improvement to build customer value,
Fundamentals of Six sigma approach for continuous improvement.
Strategic management - Introduction to strategic management, Strategic decision making, Strategic management process;
3 Difference between Policy, Strategy and Tactics. Strategic Intent - Vision, Mission & goals, Preparation of Vision & Mission
6
Statement; Organizational objectives, Hierarchy of objectives & strategies, setting of Objectives. Internal & Resource
analysis - SWOT analysis, Resource analysis- a) Organization capabilities & competitive advantage b) Value chain analysis;
Concept of synergy -Core competency, Competitive analysis - Interpreting the five forces model, Competitors analysis.
External analysis - Environment analysis a) Components of External environment b)Components of Internal environment
4 c)Environmental scanning. Industry Analysis) A Framework for industry analysis b) Michael Porter’s Analysis c) Usefulness
6
of industry analysis. Strategy Formulation (Case study) - Corporate level strategy: A) Growth-Concentration, Horizontal,
Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation; Merger, Acquisitions, Joint
ventures & strategic alliances D) Stability -Pause/proceed with caution, No change, Profit strategies. E) Retrenchment –
Turnaround, Captive Company Strategy, Selling out Bankruptcy, Liquidation.
Business Level strategy & Functional level strategy - A) Business Level strategy-Competitive advantage, Low cost strategy,
5 Differential strategy and Focus strategy, B) Functional level strategy - Operations strategy, Marketing strategy, Financial
6
strategy, Human Resource strategy.

Course Outcome: The student should be able –

1. To describe major theories, background work, concepts, and research output in the field of competition
2. To demonstrate a clear understanding of the concepts, tools & techniques used by executives in developing and executing strategies
3. To analyze the effective application of concepts, tools & techniques to practical situations for diagnosing and solving organizational
4. To justify the capability of making their own decisions in a dynamic business landscape
5. To build their capacity to think and execute strategically

Suggested Books:

Sr. No. Title Author Name Publisher Yr of Pub Edition

Strategic Management and
1 Azhar Kazmi Tata McGrow-Hill Education Pvt.Ltd 2011 3 rd
Business Policy

Strategic Management , Edition John A Pearce II, Richard B Tata McGraw- Hill Publishing
2 9 th
–Publication- Robinson, Jr. Company Limited, New Delhi.
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 312
Course Title: OPERATIONS MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 2 Subject Area: Operations Management

Course Objectives:

1. To deals with the basics of Operations management.

2. To impart Basic Knowledge of game theory
3. To develop better understanding about the changing trends & various needs of TQM.

Details of Course:

S. N Contents Cont Hrs.

Operations Management: Introduction to Operations Management, Product and Service Design, Process Analysis, Just-in-time
1 6
Production System, Queuing Management, Basics of Inventory Management
Game Theory - Terminology, Game Models, Two Person Zero Sum Games and their Solutions, Graphical Method, Algebraic
2 6
Method, Arithmetic Methods, Methods of Matrices. PERT/CPM - Rules of Network Construction, Network Analysis (Forward
Pass, Backward Pass, Critical Paths and Floats).

Replacement I - Replacement Policies: Equipment Deteriorate Gradually, Time Value of Money Considered. Replacement II -
3 6
Equipment Fail Suddenly (Group Replacement), Staff Replacement. Sequencing - Introduction, Terminology & Assumptions,
Processing ‘n’ jobs through 2, 3 and ‘m’ machines

TQM Principles - Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service Quality, Customer
4 6
Retention, Dimensions of Quality, Deming Philosophy, Employee Involvement – Motivation, Empowerment, Teams,
Recognition and Reward, Performance Appraisal, Benefits, Continuous Process Improvement – Juran Trilogy, PDSA Cycle, 5S,
Kaizen,
Quality Improvement Techniques - Pareto Diagrams, Cause-Effect Diagrams, Scatter Diagrams, Run Charts, Cause and Effect
Diagrams
Project Management- Characteristics of a project Need for project management, Roles of project managers. Project Planning:
5 6
Statement of work (SOW) and overall project goals, Work breakdown structure (WBS), Preparation of Task-Flow network, and
Project life cycle.

Course Outcome: The Student should be able -

1: To understand the basics of Operations management.
2: To evaluate the Basic Knowledge of game theory.
3: To analyze the changing trends & various needs of TQM.
4: To outline the basics of project management.
5: To evaluate the Applications of CPM & PERT used in business decision making.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Project Management, A Meredith and Mantel, John Course Text. 2003 5th
Managerial Approach Wiley and Sons

2 The New Project J. Davidson Frame, Jossey- Oxford University Press, New 2011 5rd
Management Bass Delhi

3 Total Quality Feigenbaum.A.V McGraw-Hill, New Delhi 2011 6th

Management
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 313
Course Title: Research Methodology
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 2 Subject Area: Research Methodology

Course Objective:

1. To understand the Basics of Business research.

2. To understand the techniques of business modeling.
3. To understand the techniques of data collection, processing, interpretation.

Details of Course:

S. No. Contents Cont Hrs.

1 Introduction: Meaning, Objectives and Types of research, Research Approach, Research Process, Relevance & scope 6
of research in management. Research Design - Features of good Design, Types of Research Design, Basic principles of
experimental Design, Use of advanced technology in Research Design, Role of Research analyst. Cases and Exercises
in understanding Job Analysis.
2 Sampling Design - Steps in sample Design, Characteristics of a good sample Design, Probability & Non Probability 6
sampling. Measurement & scaling techniques - Errors in measurement. Test of sound measurement, Scaling and
scale construction technique
3 Methods of data collection - Primary data – questionnaire and interviews; Collection of secondary data; Use of 6
computer and Information technology in data collection. Collection and Processing data - Field work, Survey Errors,
Data coding; Editing and Tabulation.
4 Analysis of data - Analysis of Variance; Advanced Data Analysis Techniques- Factor Analysis, Cluster Analysis, 6
Discriminate Analysis, Conjoint Analysis, Multi-Dimensional Scaling.
Testing of hypothesis - Procedure for hypothesis testing; Use of statistical techniques for testing of hypothesis.
5 Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report, preparing research 6
reports. Software Application in SPSS

Course Outcome:
1. To give the students a general idea about Business Research &various facets related to research.
2. To understand the sampling process & its implementation in conducting research
3. To apply scaling techniques in the analysis of data.
4. To understand various methods of data collection & its application in research.
5. To gain an insight about the proper method of writing a research report.

Suggested Books :

Year of
Sr. No. Title Author Name Publisher Edition
Publication

1 Business Research Zikmund : Thomson Learning Books 2011 3 rd

Methods

Marketing Research G C Beri Tata McGraw- Hill Publishing

2 2011 3 rd
Company Limited, New Delhi.

3 Research Methods in Dwivedi Macmillan) 2009 5 th

Behaviourial Science
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 314
Course Title: ORGANIZATIONAL BEHAVIOUR
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Human Resource Management

Course Objectives
1. To develop resource managing skills.
2. To understand the group dynamics.
3. To apply motivational techniques at work

Details of Course:
S. No. Contents Hrs.
Introduction –The globalization of work, Managing human rights in the workplace, Managing developments in
1 information technologies, Managing organizational transitions, Managing new forms of Organization. Productivity and
8
managerial performance, Value-added managers. Foundations of Individual Behavior - biographical characteristics,
ability, and learning. Perception: Introduction, Halo effect, Stereotyping, pigeonholing and compartmentalization; Self-
fulfilling prophecy; Perceptual mythology; other influences on perception.
Attitudes and values - Attitudes, Components of attitudes, Attitudes and behavior, Attitudes and cognitive
2 consistency, Job satisfaction as an attitude; development Values, Sources and types of values, Patterns and trends in
4
values, Managing values and attitudes.
Motivation- Concepts, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation
3 concept, Individual motivation and motivation in the organization, Cultural Differences in Motivation, Intrinsic and
6
Extrinsic Motivation, Social Motivation, Motivation and Health, Role of motivation in human behavior.
Foundations of group behavior - The nature of groups: groups and teams, informal and formal groups, purpose of
4 teams, Teams and team building: selecting team members, team roles, stages in team development, team building,
8
team identity, team loyalty, commitment to shared beliefs, multi-disciplinary teams, Team Dynamics: group norms,
decision-making behavior, dysfunctional teams, Cohesiveness, Conflict - Substantive and emotional conflicts, Levels of
conflict, Sources of conflict in organizations, Symptoms of conflict Causes of conflict, Strategies for the management of
conflict.
Organizational Change - Nature, levels and dilemmas of change, Pressures for change, The Domino effect, Responses to
5 change, Force field analysis, Change process, Resistance to change, Dynamics of change.
4

Course Outcome: The student should be able -

1: To evaluate how to engage human resource for the benefit of the organization.
2: To analyze job attitude and values of the employees effectively.
3: To apply motivational techniques at work to increase the employee effectiveness and efficiency.
4: To analyze and differentiate between group and team and use them judiciously.
5: To evaluate and manage conflict strategically for improving the organizational effectiveness.

Suggested Books:

Sr. No. Title Author Name Publisher Year of Publication Edition

1 Organisational Behaviour Stephans Robbins Pearson Education Asia 2012 14th

Organisational Behaviour Luthans fred McGraw- Hill Publishing

2 2011 12 th
Company
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 315
Course Title: Consumer Behavior & Retail Management
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 2 Subject Area: Marketing Management

Course Objectives
1. To understand the concept of retail formats in the market
2. To understand nature & scope of Sales
3. To know channel management, distribution planning & cost control.

Details of Course:

S. No. Contents Cont Hrs

1 Consumer behavior - An overview :Introduction, Meaning definition, scope, relevance of consumer behavior, 07
development of consumer behavior study, growth of consumer research, consumer behavior and marketing
management.

2 Consumer Behavior: Consumer behavior, buying decision process, organizational buying, Customer Relationship 08
Management, marketing research and demand forecasting.

3 Consumer Behavior in Services: Customer expectations in services - Meaning and types of service expectations, factors 07
that influence customer expectations of services, issues involving customer service expectations.

4 Introduction to Retail Management - Retail & Retailing – definitions, Meaning of Retail Mix, Growth of Retail Industry, 04
Factors responsible for changes in retailing, Challenges & Opportunities to Retail Industry

5 Retail Formats - Standalone outlet, Convenience Store, Supermarket, Discount Store, Off-price retailer, Department 04
Store, Corporate chains, Consumer co-operatives, Shopping malls, Hypermarkets, Catalogue showroom, Franchising.

Course Outcome: Student should be able to:

1: To analyze consumer behavior for developing marketing strategies in relation to marketing mix
2: To evaluate Customer Relationship Management and buying decision process
3: To outline the Customer’s Service Expectations.
4: To understand the Retail business in today’s changing business environment.
5: To analyze the different Retail formats available in market.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication

1 Retail Management Barry Berman/Joel R Evans Pearson Education 2007 10th

2 Retailing Management Swapna Pradhan Mc.Graw Hill 2007 2nd

3 Retail Management Icfai Centre for Management Icfai Press 2003 3rd
Research
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 316
Course Title: Performance Management & compensation
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 2 Subject Area: Human Resource Management

Details of Course:

S. No. Contents Con Hrs

Unit-I – Job Evaluation / Grade Structure - a. Purpose and Methods of Job Evaluation, Ranking Systems, Job
1 7HR
Classification / Grading method, Points System, Factor Comparison Method, Packaged Point Plans,
Implementation; b. Job Analysis; Nature/Use, Methods, Job Identification Summary, Relationships,
Responsibilities and Duties, Writing Job Specifications and Description– Compensation Planning - Concepts,
Nature and objectives of Compensation, Wages, Wage Fixation, Wage differentials, legal Status of Wages
(basics), Wage Plans – Rowan /Halsey.
Unit-II :Wages – Variable Compensation and Supplementary Compensation – Perks, Fringe Benefits, Pay for
2 8Hr
Performance – Incentives, Methods of PA, Graphic Rating Scales, BARS, Alternation Ranking, Forced Distribution
Method, Critical Incident Method, MBO, Assessment Centers, Group Appraisal; 360 deg Feedback, Appraisal
Interview; Performance Planning and Potential Appraisal – Trait Based, Behavior Based and Result Based, Pitfalls.
Unit-III : Career Management - Career Development Plan - Employee’s and Employer’s Role, Career Anchors,
3 6Hr
Nature of Careers, Career Problems – Low ceiling Careers, Career Mapping, Career Counseling, Succession
Planning
Unit IV
4 6 Hr
HR Scorecard / Balanced Scorecard –Introduction, Concept, Structure, Practical Application. Constructing and
developing models of PMS, Competency Mapping, Career Plans, Employee Manual
Unit-V Ancillary Topics - Goal Setting, Promotions and Transfers; Separations- Retirement, VRS, Deputation,
5 6Hr.
Death, Retrenchment, Pink Slips.

Course Outcome: The student should be able -

1. To recognize how pay decisions help the organization achieve a competitive advantage.
2. To analyze, integrate, and apply the knowledge to solve compensation-related problems in organizations.
3. To demonstrate comprehension by constructing a compensation system encompassing; internal consistency, external competitiveness.
4. To design rational and contemporary compensation systems in modern organizations
5. To leverage Retrenchment policy to build equity in the organization

Suggested Books:

Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Compensation Management Dr. Kanchan Bhatia Himalaya Publishing 2009 1st
House

2 Human Resource S. S. Kankha S. CHAND 2003 1ST

Management

3 Managing Human Resources Monappa Macmillan 2009 3rd

Publication
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR
Name of Department: Department of Management Studies
Subject Code: MBL 317
Course Title: International perspective in HR
Contact Hours:
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Human Resource Management

Course Objective:
1.To understand basic understanding about the fiver aspects of international perspective of HRM to the students.
2. To understand integration of general human resource management in an international perspective is essential to international business.
3. To broaden the concepts of HRM across the countries.

Details of Course:
S. No. Contents Contact Hours
Unit-I –Introduction –Defining International HRM, Difference between Domestic and International HRM,, The
1 8HR.
International Recruitment process- Recruitment Means: Internal-External, advantages and disadvantages,
International selection, effectiveness analysis of selection process, special issues in IHRM, Understanding
human behavior in global.
Unit-II: Training and Development: Importance of training program for international perspective,
2 7Hr
components of effective Pre-departure training, developing staff-through international assignments,: Role
Expatriate Training of Expatriate Training.
Unit-III Compensation: Meaning of compensation, type of compensation, objective of international
3 6Hr
compensation, key components of an international compensation program, approaches to international
compensations

Unit IV: Performance Management: Introduction, performance management of international employees,

4 6 Hr
Performance appraisal of international employees, multinational performance, HCN employees.
Unit-V: International HRM trends and future challenges, Role and responsibilities of HR manager in Global
5 6Hr.
markets, International joint venture: role of corporate office, organizational structure in MNC, Managing
people in international contest.

Course Outcome: The student should be able -

1 Analyze Sensitivity in regard to Cross-Cultural skills
2 Analyze the prerequisite of Training programs.
3 Evaluate components of international compensation
4. Analyze elements of Performance appraisal of international employees
5. Understand Role and responsibilities of HR manager

Suggested Books:
Year of
Sr. No. Title Author Publisher Edition
Publication
1 International Human Monir Tayeb, Oxford University Press. 2005 10th
Resource Management

2 International Human Randall Schuler & Routledge Global Human 2005 8th
Resource Management Series
Resource Management Dennis Briscoe,

3 Strategic human Resource S. SCHULER and Blackwell Publishing, 2007 2nd

Management SUSAN E JACKSON
 G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies

Subject Code: MBL 318
Course Title: Taxation
Contact Hours: 30
Examination Duration (Hrs.): 03
Credits: 03 Semester: 2 Subject Area: Finance

Course Objectives
1. To understand the concept of tax planning and different central excise laws applied in business
2. To understand the concept of service tax levied
3. To analyze simple fact situations and recognize tax ramifications

Details of Course:
S. N Contents Conta Hours
1 Importance , History, Present Act, meaning of tax management, Definition of Income , Person (Individual, HUF, 6 hrs
Company, Firm, AOP, BOI, Local Authority, AJP)Assesse, Previous year, Assessment year, Gross total income,
Total taxable income, Residential status, Agricultural income.

2 Capital vs Revenue(A Distinction Between As Per Income Tax ACT. 1961) :Introduction, Capital Receipt vs. 6 hrs
Revenue Receipt, Capital Expenses vs. Revenue Expenses, Capital Losses vs. Revenue Losses.

3 Tax Planning - Concept, Tax Planning, Customs and central sales tax., tax avoidance vs. tax Evasion. Income 6 hrs
from Business & Profession.

4 Central Excise Laws - Basis of chargeability of duties of central excise- goods, Manufacture, Classification and 6 hrs
valuation of excisable goods- specific issues and case studies; Assessment procedure, Exemption, Payment,
Recovery and refunds of duties.

5 Provisions of law and procedures; Customs Laws – Nature of customs duty, Types of customs duty, 6 hrs
Classification for Customs and rate of duty, Valuation for customs duty, Provisions regarding baggage, Courier,
Postal articles and stores

Course Outcome: The student should be able -

1 To analyze simple fact situations and recognize tax ramifications.
2. To calculate income from salary, business, and profession.
3 To illustrate the tax liability of Partnership firm and Joint-stock companies.
4. To file returns, apply appeals & revisions.
5. To evaluate common penalties in Customs Law and indirect taxes.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Systematic Approach to Ahuja, G. K. & Gupta, Ravi, Bharat Law House 2008 II
Income Tax.

2 Direct Taxes Law & Bhagwati Prasad Wishwa Prakashan 2009 III
Practice

3 Indirect Taxes Datey V. S. Taxmann Publications, New Delhi 2006 I

4 Direct taxes law Singhania V K Singhania Taxmann Publications, New Delhi 2007 III
Kapil
Singhania Monica

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLA 310
Course Title: Retail Management
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Marketing Management
Course Objectives

1) To understand the concept of retail formats in the market

2) To understand nature & scope of Sales
3) To know channel management, distribution planning & cost control.

Details of Course:
S. No. Contents Cont Hrs

1 Introduction to Retail Management - Retail & Retailing – definitions, Meaning of Retail Mix, Growth of Retail 07
Industry, Factors responsible for changes in retailing, Challenges & Opportunities to Retail Industry. Store Retail
Formats - Independent/ Stand-alone outlet, Convenience Store, Supermarket, Discount Store, Off-price retailer,
Department Store, Corporate chains, Consumer co-operatives, Shopping malls, Hypermarkets, Catalogue
showroom, Franchising.

2 Non-store Retail Formats - Multi-Level marketing, e-tailing, Tele-shopping, Automatic Vending Machines, and 08
Direct Mail Marketing. Retail Planning - Retail Planning Process, Retail Finance, Location Selection Decision, Lay-
out Planning Studying Consumer Behavior & Other Related Issues in Retailing -Understanding Consumer
Behavior, Cultural & Social Group influence on Consumer Purchase Behavior, Consumerism & Ethics in Retailing,
Merchandising .

3 Strategy &Planning: Understanding retail consumer, strategic retail, store site selection, franchising, 07
understanding shoppers and shopping. Retail in India, theories of retail development, International retail, retail
formats.

4 Merchandise Management: Basics of merchandising, process of merchandising, merchandise procurement 04

methods, merchandise performance. Managing Retail: Private labels, category management, store operations
and profitability.

5 Marketing & Technology: Retail marketing and branding, information systems, human interface, E-retailing, use 04
of IT in retail. Creating and Sustaining Value Designing a store and visual merchandising, servicing the retail
customer, establishing a pricing strategy, supply chain Management.

Course Outcome: Student should be able to:

1. To Analyze the key success factors in Retail Industry
2. To Comprehend the different Retail formats available in market
3. To Understand the Retail business in today’s changing business environment
4. To Handle responsibilities in operating retail functions
5. To Understanding of the concept of private labels, category management and large retail establishments

Suggested Books:
Sr. No. Title Author Name Publisher Year of Publication Edition

1 Retail Management Barry Berman/Joel R Evans Pearson Education 2007 10th

2 Retailing Swapna Pradhan Mc.Graw Hill 2007 2nd

Management

3 Retail Management Icfai Centre for Management Research Icfai Press 2003 3rd

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLA 311
Course Title: TECHNOLOGY MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Strategic Management

Course Objective:
1.To understand the importance & need of technology management in rapidly changing business world.
2. To understand the selection process & implementation of right technology at right time.
3. To manage technological resources in best way.

Details of Course:

S. No. Contents Cont Hrs.

1 Technology management – introduction – definitions – concepts – main technologies and their characteristics 6
Technology development and acquisition –forecasting – generation and Development Technology absorption and
diffusion – absorption –assessment – evaluation diffusion
Selection and implementation of new technologies – automation decisions, strategic decision models – project
2 management in adoption and implementation of new technologies – strategic cost analysis
6

Case Studies on above Topics.

3 6
Managing new generation technologies – commercializing new and innovative technologies – invention –
4 innovation – intellectual property rights, Knowledge based techniques – role of artificial intelligence techniques
6
knowledge management techniques for technology management, E-commerce.
Competitive advantages through new technologies. Product development –from scientific breakthrough to
5 marketable product Mechanism for technology transfer and acquisitions.
6

Course Outcome: The Student should be able -

1: To predict the importance of Technology Management in Marketing and using it strategically to organization’s advantage.
2: To analyze Strategic Cost Analysis for product or services.
3: To judge the concept of Technology adoption, absorption, diffusion and justify it to company’s competitive advantage.
4: To develop any new and innovative technologies for company’s advantage.
5: To apply the concept of technology management to E-commerce.

Suggested Books:
Sr. No. Title Author Name Publisher Year of Publication Edition
1 Strategic Azhar Kazmi Tata McGrow-Hill 2011 3 rd
Management Education Pvt.Ltd., New
Delhi

2 Strategic Upendra Kachru Excel Books 2005 1 st

Management:
Concepts and cases
3 Technology Richard Dorf -- -- --
Management
Handbook

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLB 313
Course Title: Corporate Taxation
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Finance

Course Objectives

1) To understand the concept of tax planning and different central excise laws applied in business
2) To understand the concept of service tax levied.

Details of Course:
S. N Contents Cont Hrs

1 Definition of Taxes, Types of Taxes. Income from capital gains and income from other sources relating to 6hrs
company assesse only. Income exempt from tax, Tax rebates, Deductions relating to company assesse only.
Set off & Carry forward of losses, TDS, Self-assessment tax, Filing of return

2 Tax Planning - Concept, Tax Planning with reference to setting up of new business, Financial management 6 hrs
decisions & Employees remuneration. Special features of Indirect tax levies - All authorizing the levy and
collection of duties of central excise.

3 Central sales tax - Scope of levy of Central Sales Tax; Inter-State sale, ale outside a State and sale in the 6 hrs
course of import and export-basic principles; Registration of dealers and determination

4 Service Tax: Provisions of law and procedures; VAT – concept, Applicability, Procedures involved and 6 hrs
implications of the VAT.

5 Goods & Service Tax: GST vs. the Current Indirect Tax Structure, GST: comprehensive, multi-stage, 6 hrs
destination-based consumption tax, Registering under GST, Advantages and Disadvantages of GST.

Course Outcome: The student should be able -

1: To evaluate the nature of Incomes and their tax incidence.
2: To outline the Tax Planning with reference to setting up of new business
3: To analyze the concept of Central Sales Tax.
4: To understand the Indirect Taxes.
5: To evaluate the Concept of GST.

Suggested Books:
Year of
Sr. No. Title Author Name Publisher Edition
Publication
1 Systematic Approach to Ahuja, G. K. & Gupta, Bharat Law House 2008 II
Income Tax. Ravi,
2 Direct Taxes Law & Bhagwati Prasad Wishwa Prakashan 2009 III
Practice
3 Indirect Taxes Datey V. S. Taxmann Publications, New Delhi 2006 I
4 Direct taxes law Singhania V K Singhania Taxmann Publications, New Delhi 2007 III
Kapil
Singhania Monica

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLB 314
Course Title: Principles & Practice of Banking
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Finance

Course Objective:
1. To understand principles of banking and concept of investment management.
2. To understand various insurance & banking products in the market.
3. To understand the banking sectors to secure customers interest.

Details of Course:
S. No. Contents Contact
Hours
1 Principles of Banking - Definition of bank, creation of money, Present structure of commercial banking system in India, 6 hrs
Brief history; functions, , Forms of banking –, branch banking, mobile banking, Internet Banking, SMS Banking, Chain
banking, Satellite Correspondent banking, Managerial functions in banks. Management of deposits and Advances -
Deposit mobilization, Classification and nature of deposit accounts, advances, Lending practices, types of advances,
principles of sound bank lending, Security, Financial Inclusions
2 Investment management - Nature of bank investment, Liquidity and profitability, preparation of Cheque, bills, 6 hrs
endorsements, government securities, Documents of title off goods railway receipt, bill of lading, Book debts,
securities government and commercial. Management of Finance - Bank Accounts, Records, Reports, Statement of
advances, Evaluation of loan applications, P/L A/c, balance sheet and statutory reports regarding cash revenue; ALM
and NPA Management,
3 Fee based and fund based services provided by banks - Fee based Vs. Fund based services, Types of fee based services 6 hrs
offered, Mechanism of operation of these services, Merchant banking services – issue management, underwriting,
loan syndication etc., BASEL I/II/III
4 Insurance Basics - Insurance Vs. other savings and investment options, tax benefits under insurance policies, life cycle 6 hrs
needs including solutions, matching of customer needs and requirements to available products, Comparison between
different products offered vis-à-vis chargeable premium and coverage, Including proposal form and other relevant
forms, policy contract Life Insurance Products- Traditional and Unit linked policies, individual and group policies, with
profit and without profit policies, Different type of insurance products – whole life products, interest sensitive
products, term assurance annuities, endowment, assurance.
5 General Insurance Products - Different types of products available in the market, Salient features, Tax treatment, 6 hrs
Operations and other procedures involved in claim settlement, other specialty products. Regulation in the Industry -
Role of IRDA in regulating the industry, the salient features of KYC and AML Act, Performance evaluation of the
regulation in the insurance industry in India.
Course Outcome: The student should be able -
1: To evaluate the basic aspects of banking & its regulation in India.
2: To demonstrate understanding of various types of product & services offered by banks.
3: To analyze the operational aspects of banking.
4: To classify the functional aspects of life insurance.
5: To evaluate the functional aspects of non-life insurance.
Suggested Books:
Sr.
Title Author Name Publisher Year of Publication Edition
No.

1 Banking & Insurance Gupta & E Gordon Himalaya Publishing 2012 1

Insurance & Risk

2 P K Gupta Himalaya Publishing 2013 2
management

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLC 320
Course Title: Industrial Relation and Labor Legislation
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Industrial Relations

Course Objectives
1.To understand the concept of grievances & disputes and its impact on industry.
2.To know welfare activities & social security measures in industry

S. Contents Contact Hours

No.

1 Unit-I – Definition and concept of industrial relation, basic facts, scope, aspects & ideologies of Industrial relations, 6Hrs.
Approaches to Industrial relations. Industrial Democracy- (A) COLLECTIVE BARGAINING, definition, importance,
types ,prerequisites of effective collective Bargaining & Collective Bargaining in India; (B) WORKERS
PARTICIPATION: Concept & meaning, Aims & objective, Forms & levels of participation, conditions essential of
working of the scheme

2 Unit-II Grievances & Disputes - Nature & causes, settlement machinery, social obligations, Industrial Disputes, 6Hrs.
causes, remedial & prevention measures. Consequences of Industrial disputes on Industry & Society, Significance
of Peace & Harmony to Industrial Productivity & progress Labour Welfare & Social Security Concept - Meaning &
scope, Labour welfare & welfare officer in Indian Industry, his role, perceptive, limitations, role perception and
role performance, New challenges & expectations, Training of welfare officers

3 Unit-III Labour Legislations & ILO - Nature, Scope, character growth & development of labour legislation In India, 6Hrs.
Legislation & the constitution of India; Constitution, working & impact of ILO on Labour Legislations in India, ILO
convention & recommendations

4 Unit-IV Normative Labour Legislations - Factories Act, 1948, Bombay shop & Establishment Act 1948, PULP Act 6Hrs.
1971.Wage Legislation - Minimum wages Act, Payment Of wages Act 1936, Payment of Bonus Act 1965. Industrial
Relations Legislations - Trade Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial
Relations Act, Industrial Dispute Act 1947.

5 Unit-V Social Security Legislations - Workmen’s compensation Act, Employees state Insurance Act 1948, Provident 6Hrs.
Fund Act 1952 and Payment of Gratuity Act 1972. Functions & Working Of Offices Attached To Labour Ministry -
Directorate –General of Employment & Training; Labour Bureau; Welfare Commissioners; Various committee
constitute by the Government of India (Ministry Of Labour).

Details of Course:

Course Outcome: The student should be able -

1. Evaluate industrial relation and workers participation
2. Analyze Labor Welfare & Social Security Concept
3. Identify various Labor Legislation & ILO
4. Identify main Normative labor Legislation.
5. Evaluate major Social Security Legislation.
Suggested Books:
Sr. Year of
Title Author Name Publisher Edition
No. Publication
1 Personnel Mgmt and Industrial Relation N.G. Nair, Latha Nair S. CHAND 2004 1st

2 Personnel and Human Resource Management. P. Subba Rao Himalaya Publishing House 2008 2nd

3 Human Resource Management K. Aswathappa Mc. Graw-Hill Companies 2008 5th

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLC 321
Course Title: Advanced HR: Strategic HRM
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Human Resource Management

Course Objective:
1.To understand cultural difference in India & Abroad with respect to HRM.
2. To understand different practices adopted by global companies and to study Japanese & American approaches to HRM
3. To broaden the concepts of HRM across the countries.

Details of Course:
S. No. Contents Contact Hours
Introduction to Strategic HRM
1 Traditional Vs. strategic HR, Typology of HR activities, ‘Best fit’ approach Vs ‘Best
6
practice’ approach
Investment perspective of human resources
2 Investment Consideration, investments in Training and Development, investment
8
Practices for improved Retention, investments job secure work courses, Non-traditional
investment Approaches.

Planning and Implementing Strategic HR policies

3 6
Linkage of Corporate Strategy, Core Competencies and Competitive
4 Advantage with HRM
5
Linking HRM practices to organizational outcomes assessing and reducing costs,

Aligning HRM with Business Strategy

5 5

Course Outcome: The student should be able -

1. To apply critical thinking skills in analyzing theoretical and applied perspectives of strategic HRM
2. To analyze problems and develop managerial solutions to employment relations problems at both the national and workplace levels.
3. To demonstrate the application of problem-solving and evaluation skills in HRM through exercises and case study work 4. To communicate
knowledge of SHRM and employment relations in both written and verbal formats reactive to both audience and purpose
5. To investigate and communicate the professional values of HRM including the ethical problems inherent in HRM and ER professional roles,
including managers and consultants

Suggested Books:

Sr.
Title Author Publisher Year of Publication Edition
No.
1 Strategic Human Charles R. Greer, Pearson Education, 2005 10th
Resource Management

2 Managing Human Luis R. Gomez-Mejia, David PHI 2005 8th

Resources B. Balkin, Robert L. Cardy

3 Strategic human S. SCHULER and SUSAN E Blackwell 2007 2nd

Publishing,
Resource Management JACKSON

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLG 337
Course Title: SUPPLY CHAIN MANAGEMENT
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Operations Management
Course Objectives

1) To understand the importance of Supply Chain management in operations.

2) To understand the flow of goods, information and other resources, including energy and people, between the point of origin and the
point of consumption in order to meet the requirements of consumers.

Details of Course :

S. No. Contents Cont Hrs

1 Introduction to SCM - Building Blocks of a Supply Chain Network, Performance Measures, Decisions in the 6
Supply Chain World, Models for Supply Chain Decision-Making. Supply Chain Inventory Management -
Economic Order Quantity Models, Reorder Point Models, Multiechelon Inventory Systems
2 Mathematical Foundations of Supply Chain Solutions - Use of Stochastic Models and Combinatorial 6
Optimization in: Supply Chain Planning, Supply Chain Facilities Layout, Capacity Planning, Inventory
Optimization, Dynamic Routing and Scheduling, Understanding the "internals" of industry best practice
solutions.
3 competitive advantages through supply chain management - a new paradigm for customer centric 6
Organisation, corporate profitability through supply chain management, maximizing shareholder value
through supply chain management. Logistic Management - Strategic Practices of logistic management,
strategic management of supply chain for reduction in inventory, supply chain analysis.
4 Lean Production - Project Scheduling, Waiting Line Analysis for service improvement, Introduction to Lean 6
Production. Supply Chain Management - Supply Chain Management, Transportation and Transshipment
Models, Case study on above topics.
5 Modern Manufacturing Systems - Computer Integrated Manufacturing Systems (CIMS), Advanced Production 6
Inventory Management Systems (APIMS). Modern Manufacturing Systems - Flexible Manufacturing System,
Production Planning and Control.

Course Outcome : The Student should be able -

1. To analyze the main structural features of an industry and develop strategies that position the firm most favorably in relation to
competition and influence industry structure to enhance industry attractiveness.
2. To appraise the resources and capabilities of the firm in terms of their ability to confer sustainable competitive advantage and
formulate strategies that leverage a firm’s core competencies
3. To demonstrate the ability to think critically in relation to a particular problem, situation or strategic decision through real-world
scenarios.
4. To Understand various levels of strategy & its impact on Marketing, Finance, HR, Operations, IT.
5. To identify and evaluate the procedures for globalization & role of strategic management in global expansion.
Suggested Books:
Sr. Year of
Title Author Name Publisher Edition
No. Publication
1 Supply Chain Management Chopra, S, and P. Meindl Pearson Education 2004 2nd
Strategy, Planning and Operation

2 Logistics and Supply Chain Raghuram, G. and N. Rangaraj Macmillan, New Delhi 2006 5th
Management, .
3 Modelling the Supply Chain Shapiro, J Thomson Learning. 2001 4 th

G H RAISONI COLLEGE OF ENGINEERING, NAGPUR

Name of Department: Department of Management Studies
Subject Code: MBLG 338
Course Title: BUSINESS PROCESS REENGINEERING
Contact Hours: 30
Examination Duration (Hrs.): 02
Credits: 02 Semester: 2 Subject Area: Operations Management

Course Objective:
1. To understand how to achieve quantum improvements by primarily rethinking and redesigning the way that business processes are carried out.
2.To learn how to grow with in business process.
3. To understand the consequences of the business process & take a right decision.

Details of Course:
S. No. Contents Contact Hours
1 Introduction to BPR –What is BPR? Need of BPR, BPR in USA, Europe, India. Process Analysis - Identify 6 hrs
business process to be redesigned, Measure the existing process; Customer, Competition, Cost and
Technology as Drivers
2 IT and Learning in Organizations –Information- A source of knowledge, Integration of knowledge & 6 hrs
information. Cultural Factors in Managing Process Improvement -Understanding LPG, Managing people
with multi-cultures and ethnic groups in process improvement.

3 Identifying key issues, breakpoints, Selecting the leader and team, technology, designing the process. 6 hrs
4 Introduction –Introduction to manufacturing economics, principal and use of economic analysis. Methods 6 hrs
of evaluation - Quantitative methods of evaluating the alternatives, Long and short term consequences,
Capital budgeting

5 Replacement analysis – Decision making, Replacement analysis. Econometrics - The effects of income tax 6 hrs
on economy studies, Principles of econometrics. Modeling and Simulation - Modeling and simulation of
manufacturing systems, Case study on above topics.

Course Outcome :The Student should be able -

1. To identify the need for Business Process Re-engineering and its implementation at local and global level
2. To link Information Technology and learning in an organization by managing cultural factors.
3. To evaluate key issues in implementing BPR.
4. To analyse manufacturing economics efficiently.
5. To determine the manufacturing system model

Suggested Books :

Sr. No. Title Author Name Publisher Year of Publication Edition

1 BPR for Engineering and Madsen, David A.; IInd
Manufacturing Delmar Thomson Learning 2010
Technology
2 Redesigning Enterprise Elias Awad PHI Publication 2012 Ist
Processes
3 Engineering Economics Garmo Schaum's 2011 Ist