Marketing & Sales Project
Marketing & Sales Project
(IMPACT), PATNA
A PROJECT REPORT
ON
220 × 185
Session- 2021-2024
Dr. Niharika, residing at Hanuman Nagar, Kankarbagh, Patna, brings a wealth of academic
and professional experience in the fields of Human Resource Management and Marketing. With
a career spanning several prestigious institutions and a strong educational background, Dr.
Niharika's career objective is to contribute her research-based learning and expertise to the
growth of an institution while furthering her own professional development. She holds a 10th-
grade certificate from J.N.V Latehar (1999), an MBA from ICFAI University (2007) with a
specialization in Human Resource Management and Marketing Management, and completed her
PhD from Ranchi University in 2016 with a thesis on the effectiveness of training and
development in UML & TISCO.
Throughout her career, Dr. Niharika has been actively engaged in academia, both as a student and
a faculty member. She has taught various courses at different degree levels, including Ph.D.
coursework classes at Patna University and Sai Nath University, and she has been associated
with prestigious institutions like LN Mishra Institute of Economic Development and Social
Change, Patna. Her expertise encompasses areas such as Human Resource Management,
Marketing, and Organizational Behavior. Dr. Niharika has contributed significantly to her field
through research and publication, with several papers published in reputed journals covering
topics ranging from employee training effectiveness to corporate governance practices.
Professionally, Dr. Niharika has held faculty positions at various institutions, where she has been
actively involved in teaching and research in the domains of Human Resource Management and
Marketing. Her roles have included faculty positions at INC Ranchi, Doranda College,
Swarnarekha Institute of Technology, Patna University, Magadh Mahila College, and LNMI,
among others. Additionally, she has been involved in teaching MBA and BBA programs,
covering subjects like Performance Management, Talent Management, Organizational Behavior,
and Managing Diversity.
On a personal note, Dr. Niharika is married to Mr. Tripathi Jainendra Jaint and holds Indian nationality.
Her commitment to academia and her contributions to her field underscore her dedication to advancing
knowledge and fostering growth, both for herself and for the institutions she serves.
PROJECT SUPERVISOR DETAILS
Name:- Mr. Ravindra Kumar
Manager
E-mail :- [email protected]
RAVINDRA KUMAR
CERTIFICATE OF ORIGINALITY
This is to certify that the project report entitled “HRM Policies and Study
on Sales and Marketing with reference to SKYLARK COMPUTER
MAINTENANCE SERVICES ” Submitted to
Aryabhatta Knowledge University in partial fulfillment of the requirement
for the award of the degree of Bachelor of Business Administration, is an
original work carried out by Ms.Aastha Singh, Registration No.:
21302316011 under the guidance of Mr.Ravindra Kumar.
The matter embodied in this project is a genuine work done by the student
and has not been submitted whether to this University or to any other
University / Institute for the fulfillment of the requirement of any course
of study.
OWNER STUDENT
SKYLARK IMPACT
COLLEGE
PATNA PATNA
DECLARATION OF GUIDE
Dr. Niharika
AssistantProfessor
Impact College
Patna
DECLARATION OF STUDENT
I the undersigned, a BBA student of Impact College bearing registration
number 21302316011 do solemnly declare that Project work titled “HRM
Policies and Study on Sales and Marketing in a selected industry of Bihar
with reference SKYLARK COMPUTER MAINTENANCE
SERVICES” is Based on my own work, carried out under the supervision
of guide Ms. (Assistant Professor at Impact College) Dr. Niharika Mam. I
assert that the statements made are the outcome of my work. I ensure that
project work is Original, not a copy paste job and consequences of
plagiarism. I affirm that this project work has not been submitted whether
to this University or to any other University/Institute for the fulfilment of
the requirement of any course of study.
AASTHA SINGH
SCOPE OF THE STUDY
This study covers almost every aspect of the HRM policies and practices
of Vodafone Idea Limited From the findings analyzed I have tried to
suggest some recommendations to improve the HRM policies of Vodafone
Idea Limited
There were some limitations that I had to face during preparation period
of this report those are as follows:
B. Many things were so confidential that I was not entitled to access there.
Infrastructure facility
Access to our data centers across Mumbai, Bengaluru, Noida &
Hyderabad with a range of services like rack space, caged
colocation and power
• Rated-4 facilities as per TIA 942 standards operating at the
industry lowest PUE
FORMULATING POLICIES
There are five principal sources for determining the content and
meaning of policies:
BENEFITS OF HR POLICIES
Organizations should have personnel policies as they ensure the following
benefits:
PRINCIPLES OF HR POLICY
1. Principle of individual development to offer full and equal opportunities
to every employee to realize his/her full potential.
2. Principle of scientific selection to select the right person for the right
job.
7. Principle of dignity of labor to treat every job and every job holder with
dignity and respect.
ROLE OF HR MANAGERS
12.
Formal Organization.
1. Meaning - an organization type in which the job of each member is clearly defined, whose
authority, responsibility and accountability are fixed, is formal organization.
4. Nature - Stable.
4. Nature- Unstable.
5. Communication- Grapevine.