Christina Mary.

J
Senior Business Analyst
I am seeking a new challenging position and an innovative career where I can
utilize my technical skills for the growth of organization and aligning myself to
its business values.

SUMMARY:

• 5.2 years of IT experience as a Technical, Functional Analyst & Project Manager in

different segments of business.
• Google Analytics certified professional.
• Having strong experience in Web, Mobile applications, eCommerce applications with
solid professional track record of success in major IT project implementations and
management.
• Strong analytical, problem solving skills, documentation, project management/team
management, work with cross functional team and client interaction skills.
• Worked closely with project stake holders in requirements gathering process, analysis &
documentation, scoping & estimating for applications development projects.
• Strong experience in managing a team of 40 members, maintaining productivity of
resources, preparation of resource plan, project and task assignment.
• Manage Digital Analytics team, review website performance report and evaluate the
ad campaigns to optimize the marketing investments.
• Having professional writing skills in preparing Business Requirements Documents
(BRDs), Software Requirements Specifications (SRS), Functional Specifications,
Business Plan, Business Proposals, Statement of Work (SOW), Case Studies, User
Stories and Project plans etc.
• Experience in preparing project wireframes or prototypes using Azure Pro, MS Visio,
Mockup builder, Pencil, Mocking Bot etc.
• Good Knowledge in Iterative Software Development Life Cycle process (SDLC) and
Software Testing Life Cycle (STLC) at all stages.
• Conducting User Acceptance Testing (UAT) and verifying performance, reliability issues.
• Worked closely with development, testing and admin team until the project is delivered
on time. Involved in conducting periodic review meetings, organized daily scrum
meetings.

WORK EXPERIENCE:
 • Currently working as a Senior Business Analyst in eGrove Systems Pvt Ltd, Chennai
• Worked as both Test Lead & Business Analyst in Beracahsoft, Chennai.

ACHIEVEMENTS:

• Won “Best Mentor” award in eGrove for handling team of 20 members.

• Won “Best performer” award twice in Beracahsoft for my dedicated support by working
independently in “Performance Testing” project.
• Won “Beracah found Leader” award in Beracahsoft for handling team of 15 members
and their project without issues, taking responsibility and for driving the team.
• College Topper in 2 subjects “Professional Ethics” and “Environmental Science”.

CERTIFICATION:

• Google Analytics (GAIQ) certified.

• Completed Software testing course at Testing Sciences, Chennai

EDUCATIONAL QUALIFICATION:

• Pursuing M.B.A (Project Management) Alagappa University.

• B.E (Electronics & Communication) Oxford Engineering College, Trichy – Anna University
Chennai) 2009

TECHNICAL SKILLS:

MS Office Suite, MS Project, XMind, Mockup Builder,

Utilities Axure Pro, MS Visio, Pencil, Mocking Bot
Google Analytics, Google Adwods, Google Webmaster,
Analytics Tool SEMRush, Mouse Flow
Project Management Tool BaseCamp, FengOffice, JIRA, Trello, Asana
Methodologies SDLC, STLC
Defect tracking tools Eventum, Bugzilla, Mantis
Testing Tool Win Runner, QTP, Loadrunner, Badboy, QA monitor
PROJECT DETAILS:

Employer: eGrove Systems Corporation (Dec 2012 – Till Date)

Project Name: Gardenandponddepot.com
Client Location: United States

Project Overview: The purpose of this project is to build a website in Magento using a third-
party theme and to migrate the product from existing website to new website. To implement
eCommerce tracking code, track and monitor the website performance.

Roles and Responsibilities:

• Involved in requirement gathering process to project delivery.
• Preparation of Work breakdown structure documentation, Proposal, Master Service
Agreement, Statement of Work, Software Requirement Specification, Milestone
Documentation and Project Burnt Down chart.
• Active participation in Project internal discussion and initiating Kickoff meeting.
• Conducting daily SCRUM meeting and acting as a SCRUM Master.
• Coordinating with design team, development team, testing team and support team for
project tasks and discuss about the complexities involved in projects.
• Conducting brainstorming discussions and providing the optimum solutions to the
problems.
• Worked directly with clients and discussed about the project status, changes,
complexity of current tasks and presented demos.
• Sending daily task status as well as submitting weekly report and monthly reports to
client.
• Performing Sanity Testing and delivering the project to client based on the Milestone
date.
• Reviewing the technical documentation prepared by developers and maintaining in
repository.
• Sending invoices for milestone delivery, payment follow up and maintaining the
collection report.
• Tracking and monitoring the web analytics by measuring website traffic and evaluating
marketing campaigns.

Project Name: Marketplace and Proxy Shopping Website – vivima.com

Client: Japan

Project Overview: The purpose of this project is to build a Multilingual Marketplace and Proxy
shopping website. The international buyers can buy Japan products from this website and sellers
can manage their catalog and track their sales in this website. The key feature of this website is
language translation features. This website is built in a way to handle huge volume of product
catalog system. The product catalogs are imported from the Yahoo Japan website using an API.
The product information are scrapped from the third-party websites and updated into this proxy
shopping website. Web Crawler is implemented to cache the website pages in-order to improve
the performance of the website. To implement eCommerce tracking code, track and monitor
the website performance.

Roles and Responsibilities:

• Discussion with Japan based clients in house about the project requirement and defining
the scope.
• Preparation of Work breakdown structure documentation, Proposal, Master Service
Agreement, Statement of Work, Software Requirement Specification, Milestone
Documentation and Project Burnt Down chart.
• Active participation in Project internal discussion and initiating Kickoff meeting.
• Conducting daily SCRUM meeting and acting as a SCRUM Master.
• Coordinating with design team, development team, testing team and support team for
project tasks.
• Conducting brainstorming discussions and providing the optimum solutions to the
problems.
• Maintaining the productivity of project resources.
• Submitting weekly report and monthly reports to client.
• Testing and delivering the project to client based on the Milestone date.
• Involved in discussion with client about the project changes and providing solutions to
client.
• Worked directly with clients and discussed about the project status, changes,
complexity of current tasks and presented demos.
• Attended daily client calls and updated daily project status to client.
• Implemented eCommerce tracking code to measure the performance and improve
conversions.
• Implemented mouseflow to understand the user behavior experience and to improve
website performance.

Project Name: eGrovesys.com, elitemcommerce.com, modulebazaar.com

Client: Internal Project

Project Overview: mCommerce App is a SAAS model eCommerce mobile app for merchants.
With the help of this app, merchants can promote their business to the next level & reach their
customers Smartphone easily. This is a complete solution for building mobile app to an
eCommerce store. It has designed significantly to manage the mobile app for a store very easily.

Roles and Responsibilities:

 • Discussion with Product owners about the business problems and their targets.
• Coordinating with design team, development team, testing team and support team for
project tasks.

• Conducting brainstorming discussions and providing the optimum solutions to the

problems.
• Develop business case presentations and action plans to influence for marketing
campaigns including targeting recommendations test design cross-sell optimization
• Tracked performance of campaigns and analyzed impact on profitability
• Reviews the website traffic report, bounce rate report, Leads and Keyword report and
provides suggestion to the digital marketing team.
• Reviews the revenue report of both organic and referral and providing suggestions to
digital marketing team.
• Providing right keywords to the digital marketing team to concentrate.
• Review and validate the ad campaigns to optimize marketing investments.

Project Name: Clothing website

Client: India

Project Overview: This is one of the successful brand eCommerce site in India, now it is
reaching globally. The website is implemented as distributed architecture design to handle
volume of visitor’s base. ERP integration for product catalogue, stock and order processing has
been implemented to handle the complete life cycle automated. The speed optimization is
implemented in various levels like caching, Ngix web server, MySql optimization, etc., Mobile
site with smart navigations and mobile payment gateway implemented. Implemented “PCI
compliance” feature in server to handle the on-page credit card processing.

Roles and Responsibilities:

• Discussion with client about the project requirement.
• Preparation of Work breakdown structure documentation, Proposal, Master Service
Agreement, Statement of Work, Software Requirement Specification, Milestone
Documentation, Wireframe and Project Traceability matrix.
• Active participation in Project internal discussion and Kickoff meeting.
• Coordinating with development team, testing team and support team for project
management.
• Submitting weekly report and monthly report to client.
• Testing and delivering the project to client based on the Milestone date.
• Visiting client’s place and discussing about the new requirement and to define scope.
• Handling client by showing project demo, discussing projects new tasks etc.
 • Implemented eCommerce tracking code to measure the performance and improve
conversions.
• Implemented mouseflow to understand the user behavior experience and to improve
website performance.

PERSONAL PROFILE:

Marital Status : Married

Passport No : H4788314 (Valid upto 2019)

Date of Birth : 01/01/1988

DECLARATION

I hereby declare that the above given information are true to the best of my
knowledge. I assure that I will do my best for the development of the company.

Place: Chennai Yours Sincerely,

Date: (Christina Mary)
 • Implemented eCommerce tracking code to measure the performance and improve
conversions.
• Implemented mouseflow to understand the user behavior experience and to improve
website performance.

PERSONAL PROFILE:

Marital Status : Married

Passport No : H4788314 (Valid upto 2019)

Date of Birth : 01/01/1988

DECLARATION

I hereby declare that the above given information are true to the best of my
knowledge. I assure that I will do my best for the development of the company.

Place: Chennai Yours Sincerely,

Date: (Christina Mary)