BUSINESS PLAN PRESENTATION

 All students enrolled in SSP122 are grouped and present their

Business Plan in Class during Summative Test.
 All group members are expected to participate in their respective
groups.
 If the group member who is scheduled to deliver the Business Plan
Presentation is absent, another group member must take over the
presentation of business plan.
 Each group will provide a hard copy it’s should with this format (Font-
Arial, Size- 12, single space.)
 Maximum of 40 slides per presentation.
 PowerPoint presentations shall be attached to the Google classroom.
 Refer to the rubrics for reporting below

Requirements for a Business Plan

A complete business plan typically includes the following sections:

1. Executive Summary: Overview of the business, its purpose, and key points
from each section of the plan.
2. Business Description: Explanation of the business idea, products or services,
and the unique value proposition.
3. Market Analysis: In-depth research on the target market, customer
demographics, market trends, and competitor analysis.
4. Organization and Management: Information on the organizational structure,
ownership, and profiles of key team members.
5. Products/Services: Details on the product or service offerings, development
status, pricing strategy, and competitive advantages.
6. Marketing and Sales Strategy: Outline of marketing goals, target audiences,
distribution channels, and advertising tactics..
7. Financial Projections: Financial forecasts (typically covering three to five
years) including income statements, cash flow statements, and balance sheets.
8. Appendices and Supporting Documents: Additional documents such as
resumes, permits, patents, legal documentation, and market research.

2. Criteria for Evaluating a Business Plan

The criteria for a solid business plan include clarity, coherence, feasibility, and
relevance to the business goals. The following are key evaluation points:

 Clarity and Structure: The plan should be clear, logical, and well-organized.
 Realism and Feasibility: The plan’s assumptions should be realistic,
particularly in financial projections and market estimates.
 Market Insight: Demonstrates a deep understanding of the target market and
competitors.
  Financial Soundness: Financial projections and funding requirements should
be based on sound financial assumptions and data.
 Innovation and Differentiation: Clear articulation of how the business stands
out from competitors.
 Scalability and Growth Potential: Evidence that the business can grow and
adapt over time.
 Risk Analysis: Identifies potential risks and contingency plans.

Outstanding (5 Needs Work (1-2

Criteria Good (3-4 points) Points
points) points)

Delivers a clear, Provides a good Leaves out

engaging summary of overview of the important details or
Executive the business idea that business and is unclear, making it
/10
Summary makes listeners purpose, but could hard to get a strong
excited and curious to be clearer or a bit sense of the
know more. more engaging. business.
 Outstanding (5 Needs Work (1-2
Criteria Good (3-4 points) Points
points) points)

Gives a thorough, Covers the main Description feels

easy-to-understand points of the vague or too
Business description of the business, though it general, making it
/10
Description business, including may need a bit hard to see what
its unique qualities more clarity or makes this business
and vision. detail. unique.

Shows deep
Identifies the target Provides minimal
knowledge of the
market and analysis without
target market and
competition, with enough specifics,
Market Analysis competitors, backed /15
some supporting making it hard to see
by data that makes
details, though who the customers
the research feel
may lack depth. and competitors are.
trustworthy.

Clearly explains Describes the team Organizational info

who’s in charge, why and structure, but is unclear or lacking,
Organization and they’re right for the might need more making it hard to see
/10
Management role, and how the clarity about roles who’s doing what or
business will be or why the team is how the team is set
structured. a good fit. up.

Provides an
Describes
adequate Products or services
products/services in a
description, though are described briefly
way that’s clear,
Products/Services the product/service or vaguely, lacking /10
unique, and makes
details or clear value or
the audience see why
uniqueness could uniqueness.
they’re valuable.
be clearer.
Shows a basic
Has a thoughtful Marketing plan feels
marketing plan
marketing plan with incomplete or
with target
Marketing and clear goals, a well- scattered, making it
audience and /15
Sales Strategy defined audience, and unclear how the
tactics, but could
creative strategies to business will reach
be more cohesive
reach them. its audience.
or creative.

Provides realistic Financials are Financials feel

numbers, clearly mostly realistic unrealistic or
Financial explaining projected and thought-out, missing, with gaps
/20
Projections earnings, expenses, but some details in key details like
and growth may lack clarity or expenses or growth
possibilities. depth. potential.
 Outstanding (5 Needs Work (1-2
Criteria Good (3-4 points) Points
points) points)

Supporting
Has all necessary Includes some
documents are
Appendices and documents that give supporting
limited or missing,
Supporting extra support and documents, though /5
leaving questions
Documents credibility to the a few key items
about key areas of
business plan. may be missing.
the plan.

Presentation is Presentation feels

Delivery is mostly
engaging, well-paced, unprepared or hard
effective, though
Presentation and professional; to follow, with
pacing, clarity, or /10
Delivery presenters are clearly issues in
engagement could
prepared and engagement, pacing,
be improved.
confident. or professionalism.

Presentation is
Presentation is Presentation is
organized and
polished, visually unorganized or hard
appealing with
appealing, and well- to follow; lacks
Overall Quality minor issues; /5
organized; the idea is visual appeal or
shows some
creative and stands feels too similar to
creativity and
out. competitors.
originality.

Score Interpretation

 90-100 points: Outstanding – Presentation is well-thought-out, engaging, and

professional; an excellent effort all around.

 75-89 points: Good – Presentation is clear and effective, with room for improvement
in a few areas.

 50-74 points: Needs Work – Presentation includes some main points but needs
significant enhancement to be clear and effective.
Example of Business Plan for Presentation

Business Plan for EcoGlow

1. Executive Summary

EcoGlow is a sustainable business dedicated to producing eco-friendly, biodegradable

household cleaning products free of harsh chemicals. Our products are safe for the
environment and designed to reduce plastic waste through a reusable packaging
system. EcoGlow's mission is to create safe, high-quality cleaning solutions that
support a healthy planet. In our first year, we aim to generate $250,000 in revenue
and expand our customer base through partnerships with zero-waste stores and online
retailers.

2. Business Description

EcoGlow produces household cleaners that are effective, non-toxic, and sustainably
packaged. Our unique offerings include refills for multi-surface cleaners, dish soaps,
and laundry detergents, all sold in reusable containers. EcoGlow’s target market
includes environmentally conscious consumers who prioritize safe products for their
homes and sustainable practices for the planet.

 Business Structure: Social Enterprise

 Location: Portland, Oregon
 Mission Statement: To provide environmentally sustainable cleaning solutions that
are gentle on both homes and the earth.

3. Market Analysis

 Target Market: Environmentally conscious households, particularly millennials and

Gen Z.
 Market Need: A growing demand for eco-friendly cleaning products that reduce
chemical exposure and plastic waste.
 Competitive Analysis: Competitors include large brands (e.g., Seventh Generation,
Mrs. Meyer’s) and smaller local brands. EcoGlow differentiates itself with a closed-loop
packaging system that allows customers to return containers for cleaning and refilling.
 Customer Demographics: 25-45 years old, urban dwellers, eco-conscious, with
moderate to high disposable income.

4. Organization and Management

 CEO/Founder: Sarah Greene – Environmental Science graduate with a decade of

experience in sustainable product design.
 Operations Manager: Carlos Martinez – Background in supply chain management,
with a focus on zero-waste logistics.
  Sales and Marketing: Anna Lee – Experience in green marketing, specializing in
social media and digital advertising for sustainable brands.
 Manufacturing: Outsourced to a certified green manufacturer in Oregon.

5. Products and Services

 Core Products: Multi-surface cleaner, dish soap, and laundry detergent, all
biodegradable and free of parabens, sulfates, and artificial dyes.
 Packaging: Glass and aluminum containers that are 100% reusable. Customers can
send empty containers back to EcoGlow for refills, reducing plastic waste.
 Unique Selling Proposition (USP): EcoGlow offers a subscription service with a
container-return system, helping customers maintain sustainable habits while keeping
their homes clean.
 Pricing Strategy: Mid-range pricing, competitive with other eco-friendly brands;
average product price of $8.

6. Marketing and Sales Strategy

 Branding: Positioned as a trustworthy, eco-conscious brand that prioritizes both

customer health and environmental impact.
 Promotion: Content marketing (blogs and social media) on green living, collaborations
with environmental influencers, and participation in eco-friendly trade shows.
 Customer Acquisition: Partnerships with zero-waste and organic grocery stores, an
online direct-to-consumer model, and targeted advertising on platforms like Instagram
and Pinterest.
 Sales Strategy: Subscription service for regular deliveries, discounted for customers
who use the container-return program.

7. Funding Requirements

EcoGlow seeks $150,000 in funding to cover the initial setup costs:

 Production Equipment: $40,000

 Initial Inventory and Supplies: $30,000
 Sustainable Packaging: $30,000
 Marketing and Brand Development: $20,000
 Logistics and Container-Return System Setup: $30,000

Potential funding sources include an eco-focused grant, angel investors interested in

sustainable businesses, and a crowdfunding campaign.

8. Financial Projections

Year 1:

 Revenue: $250,000
 Gross Profit: $150,000
  Net Profit: $40,000

Year 2:

 Revenue: $400,000
 Gross Profit: $260,000
 Net Profit: $70,000

Year 3:

 Revenue: $600,000
 Gross Profit: $380,000
 Net Profit: $120,000

Assumptions: 15% annual growth in customer base, 10% cost reduction in production
due to scale, and expansion of the container-return program to increase customer
retention.

9. Appendix

 Founder’s Resume: Sarah Greene’s background and experience in environmental

sustainability.
 Market Research Data: Reports on the growth of the eco-friendly cleaning market.
 Product Samples and Ingredients List: Sample formulations and details on
biodegradable ingredients.
 Sustainability Certifications: Certifications for packaging materials and
manufacturing practices.
 Legal Permits and Licenses: Compliance documentation for safe cleaning product
manufacturing.

This business plan reflects EcoGlow's commitment to sustainability, outlining clear

goals for production, marketing, and financial growth. EcoGlow is positioned to capture
the eco-conscious consumer market by offering products that align with
environmentally sustainable values.

EXAMPLE 2

Business Plan for EcoHaven

1. Executive Summary

EcoHaven is an eco-friendly business based in Cebu, Philippines, focused on creating

sustainable bamboo-based household and personal care products. Our product line
includes bamboo toothbrushes, reusable bamboo straws, bamboo cutlery, and
compostable packaging. EcoHaven’s mission is to promote a plastic-free lifestyle and
provide affordable, eco-friendly alternatives that help reduce waste in the Philippines.
In the first year, we aim to establish partnerships with local eco-stores, generate
₱3,000,000 in revenue, and expand into the hotel and tourism sectors, which are prime
markets for sustainable products.

2. Business Description

EcoHaven offers a range of biodegradable, locally-sourced bamboo products as

alternatives to plastic-based household items. These products are sustainable,
durable, and align with the growing eco-conscious movement in the Philippines. We
partner with bamboo farms in Mindanao and manufacture our products locally,
supporting local farmers and promoting responsible sourcing.

 Business Structure: Corporation

 Location: Cebu City, Philippines
 Mission Statement: To provide sustainable, eco-friendly products that empower
consumers to live plastic-free and support local communities.

3. Market Analysis

 Target Market: Eco-conscious consumers, health-conscious individuals, hotels, and

eco-friendly businesses.
 Market Need: A growing demand in the Philippines for sustainable, plastic-free
alternatives due to increased environmental awareness.
 Competitive Analysis: Competitors include imported bamboo products and local
handicraft businesses. EcoHaven differentiates itself by offering high-quality, locally
made products, supporting local communities, and using only sustainably harvested
bamboo.
 Customer Demographics: 18-45 years old, urban and suburban Filipinos, middle to
upper-middle income, environmentally aware.

4. Organization and Management

 Founder/CEO: Maria Reyes – Environmental Management graduate with experience

in sustainable product design and green marketing.
 Operations Manager: Paolo Santos – Skilled in supply chain management, with a
focus on sustainable sourcing and local supplier partnerships.
 Marketing Specialist: Carla Lim – Digital marketing expert with a background in
promoting eco-friendly brands and social media management.
 Production Team: Local artisans trained to create bamboo-based products, adhering
to quality and environmental standards.

5. Products and Services

 Core Products: Bamboo toothbrushes, reusable bamboo straws, bamboo cutlery, and
soap holders.
 Packaging: All products are packaged in compostable materials, and we offer a
recycling program for returning used items.
  Unique Selling Proposition (USP): Locally sourced, crafted by Filipino artisans, and
designed with sustainability and durability in mind.
 Pricing Strategy: Mid-range pricing to make eco-friendly products accessible to the
Philippine market; average product price is ₱150.

6. Marketing and Sales Strategy

 Branding: "EcoHaven" represents environmental responsibility, local pride, and a

plastic-free lifestyle.
 Promotion: Social media campaigns focused on environmental education,
partnerships with influencers advocating for sustainable living, and promotions during
Earth Day and Philippine Environment Month.
 Customer Acquisition: Partnerships with zero-waste stores, eco-friendly markets,
online retailers, and bulk supply agreements with hotels and eco-tourism resorts.
 Sales Strategy: Primarily online sales, with a presence in select eco-friendly and
organic stores in major cities. Wholesale partnerships with hospitality businesses
looking to adopt eco-friendly practices.

7. Funding Requirements

EcoHaven is seeking ₱1,000,000 in funding to cover the initial costs:

 Equipment: ₱250,000 for bamboo processing equipment and compostable packaging

materials.
 Initial Inventory: ₱150,000 for raw bamboo supplies and finished products.
 Local Marketing and Brand Development: ₱200,000 for digital and local advertising.
 Logistics and Packaging Development: ₱150,000 for sustainable packaging and
partnerships with eco-friendly logistics companies.
 Operating Expenses (3 months): ₱250,000 for staff salaries, operational costs, and
miscellaneous expenses.

Potential funding sources include Philippine government grants for eco-businesses,

impact investors focused on sustainable businesses, and microfinancing options.

8. Financial Projections

Year 1:

 Revenue: ₱3,000,000
 Gross Profit: ₱1,800,000
 Net Profit: ₱500,000

Year 2:

 Revenue: ₱4,500,000
 Gross Profit: ₱2,700,000
 Net Profit: ₱850,000
Year 3:

 Revenue: ₱6,500,000
 Gross Profit: ₱3,900,000
 Net Profit: ₱1,200,000

Assumptions: 20% annual growth in customer base, reduced production costs as local
partnerships expand, and increased adoption in the tourism sector.

9. Appendix

 CEO’s Resume: Maria Reyes’ background in environmental management and

sustainable product development.
 Market Research Data: Local market insights on sustainable product demand.
 Product Samples and Supplier Agreements: Prototypes of bamboo products and
agreements with bamboo suppliers.
 Sustainability Certifications: Certifications verifying the sourcing and
biodegradability of materials.
 Legal Permits and Licenses: Compliance documents for manufacturing and retail of
eco-products.

This business plan positions EcoHaven to capture the growing demand for eco-friendly
products in the Philippines. By supporting local bamboo farms and promoting
sustainability, EcoHaven aims to contribute to reducing plastic waste and support local
communities through a socially responsible, profitable enterprise.